The Brand in Light of Consumer and Brand Theory - Assignment Example

Irrespective of the content of the advertisement, it has been seen that the category dominant brands have a lasting impact, the reason being the influence of the brand itself (Simon, 1970).... So, even if an advertisement's content is perfect, it may not be impactful if the brand is less popular.... Therefore, even if the consumer may display a positive response towards an advertisement, they might as well not prefer the brand during their purchase decision process....

… The paper “brand Preference Survey" is a thoughtful example of a research paper on marketing.... A brand is very important in penetrating the market and the product has to make an impact in the desired market.... The paper “brand Preference Survey" is a thoughtful example of a research paper on marketing.... A brand is very important in penetrating the market and the product has to make an impact in the desired market....

… The paper "Justification for Brand Image and brand Salience" is an outstanding example of an essay on marketing.... The paper "Justification for Brand Image and brand Salience" is an outstanding example of an essay on marketing.... This paper evaluates the importance of brand image and brand salience in the whole mix of brand management.... Brand image and brand salience are two important aspects of the marketing theory....

… The paper "Issue of consumer Fanaticism" is an outstanding example of marketing coursework.... The paper "Issue of consumer Fanaticism" is an outstanding example of marketing coursework.... Moreover, fandom and fanaticism tend to become a central story and the importance of the time to marketing theory and practice.... Therefore, consumer fanaticism can be described as the level of involvement or the interest that a person develops liking a particular trend, person, idea, group or even artwork....

From the brand management theory, Clooney is identified as a celebrity who observes numerous branding strategies which include position, pricing, and ensuring that customers do not buy the product but establish a relationship with him.... In any case, the brand strategy is the what, how, when and to who the branding strategy plan will communicate to.... When properly defined, branding strategy results in strong brand equity that determines how people feel about the product and how much they are willing to pay for the brand....

Brand management refers to a marketing communication function that entails the planning and analysis of the brand position in the market (Qian, 2014).... It is clear that, through the marketing foundation, that is where the brand management is created, but the focus is on the improvement of the brand and making the name to be liked by customers (Högström, Gustafsson, & Tronvoll, 2014).... ultimately, such activities include; selection of a good and attractive brand communication of the brand image to the customers, setting positioning strategies, and maintaining the brand image....

Brands promotion does not only market the products of a business but also captures the emotions and cements a good relationship between the consumer and the business (Dall, Riley, Hand & Guido 2014).... The research on the brand's marketability and acceptability in the market analyses Smith's brand performance in comparison to other top-rated brands.... The research on the brand's marketability and acceptability in the market analyses Smith's brand performance in comparison to other top-rated brands....

A good photographic depiction is the one which has some attractive colours and image of the reality of the food product since it enables the consumers to develop a positive attitude towards the brand.... It is clear that consumers tend to like some food products when they identify the brand that is either famous common or known with the processing of good and delicious food products.... nbsp;Photographic depictions have a high influence on consumer insight regarding a certain food product....