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Marketing Essays

Result for Subject Marketing:
19897 essays
The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi Marketing Assignment
5 pages (1535 words) , Download 0 , Assignment
Free
Generally, the paper 'The Potential Market Segmentation That Is Available, Market Coverage Strategy for Pepsi" is a good example of a marketing assignment. Before formulating strategies that segmentation will be based on, it is paramount to understand the characteristics of the market (Croft, 1994).
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The Success of ASOS as an Online Store Marketing Case Study
5 pages (1629 words) , Download 0 , Case Study
Free
The paper "The Success of ASOS as an Online Store" is a perfect example of a case study on business. ASOS is a leading online fashion store from the UK. It caters to both men as well as women. It started its operations as an online store in the year 2000. Since starting, it targeted the fashion-conscious consumers who belonged to the age group of 15-35 years.
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Qatar Railways Development Company Marketing Assignment
4 pages (1512 words) , Download 0 , Assignment
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The paper "Qatar Railways Development Company" is a wonderful example of an assignment on marketing. Construction of the Doha Metro Railway Line is already underway. It began in 2010 and is supposed to be completed by 2015. It is an 85 km railway network in Qatar. It will include an east coast link, a high-speed link, a freight line, and a light rail system.
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Factors to Be Considered in Promoting Australian Chilled Lamb in the Saudi Arabian Market Marketing Assignment
5 pages (1617 words) , Download 0 , Assignment
Free
The paper “Factors to Be Considered in Promoting Australian Chilled Lamb in the Saudi Arabian Market" is a meaningful example of an assignment on marketing. The Australian market is very sensitive to cultural issues which greatly influence the performance of many businesses.
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Innovation in Store Design Marketing Essay
5 pages (1444 words) , Download 0 , Essay
Free
The paper "Innovation in Store Design" is a great example of a marketing essay. Retail businesses have found themselves in the midst of market dynamism that has resulted from changes in trends and technologies and increasing competition in the industry. In order to remain profitable and enhance business growth, retailers have extensively engaged in visual merchandising.
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Market Values of Southwest Airlines Marketing Assignment
5 pages (1441 words) , Download 0 , Assignment
Free
The paper "Market Values of Southwest Airlines" is an outstanding example of an assignment on marketing. Southwest Airlines fulfills market values for users, buyers, and payers. For the most part, these values are fulfilled at the Universal level. For the user, Southwest Airlines provides transportation -- basically, the ability to get from City A to City B.
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Problems Associated with the Purchase of Textbooks Marketing Research Paper
5 pages (2528 words) , Download 0 , Research Paper
Free
The paper "Problems Associated with the Purchase of Textbooks" is an excellent example of a research paper on marketing. The exorbitant price charged for the textbooks purchased by the CU students on campus (in the UMC), as well as the main bookstore on the hill, does not match the value and the utility derived from the textbook procured.
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National Alcohol Campaign Marketing Essay
4 pages (1318 words) , Download 0 , Essay
Free
The paper "National Alcohol Campaign" is a wonderful example of an essay on marketing. Alcohol is an organic compound that contains ethanol and it is used as a beverage. Its consumption is however referred to as a health hazard because research has shown that in Australia, it is the key cause of drug-related health problems the first one being cigarette smoking.
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Types of Customer Commitment in Marketing Marketing Term Paper
3 pages (993 words) , Download 0 , Term Paper
Free
In this competitive world, relying on a marketing mix as the only strategy for increased sales is bound to face stiff challenges. To retain customers, it is prudent for the organization to employ various strategies of customer relationship-marketing management such as loyalty programs, quality, value, and trust.
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The Australia Marketing of Southwest Airlines Marketing Term Paper
5 pages (1575 words) , Download 0 , Term Paper
Free
The paper "The Australia Marketing of Southwest Airlines" is a brilliant example of a term paper on marketing. At present Southwest Airlines has been in service for 42 years. The airline is based in Dallas, in the United States of America. Southwest acknowledged for its commendable customer service conveyed by a workforce of just about 46,000 individuals.
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Sydney Digital Marketing Campaign Marketing Case Study
2 pages (758 words) , Download 0 , Case Study
Free
The paper "Sydney Digital Marketing Campaign " is a great example of a marketing case study. Digital marketing strategy of advertising channels might include the effort of promotions through social media, mobile phones, electronic billboards and other internet platforms. It may as well involve digital radio and television channels (BusinessDictionary.com, n.d.).
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Marketing Strategy for Mia Sushi Bar Marketing Case Study
5 pages (1486 words) , Download 0 , Case Study
Free
The paper "Marketing Strategy for Mia Sushi Bar" is a good example of a marketing case study. Mia Sushi bar will run social sites like Twitter, Facebook, blogs and other social sites where the Japanese cuisine and customers can meet interact and share ideas. This will help in the penetration of the Canberra market.
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Service Marketing - Andrew Breweries Limited Marketing Case Study
5 pages (2458 words) , Download 0 , Case Study
Free
The paper "Service Marketing - Andrew Breweries Limited " is a good example of a marketing case study. Grant solutions company Limited offers a range of variable services. The core services are accounting, and audit and assurance. Other supplementary services offered by the company include tax services, financial and investment advisory, financial consultancy services, and enterprise development services.
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The Anatomy of Marketing Positioning Strategy Marketing Research Paper
5 pages (1250 words) , Download 0 , Research Paper
Free
The paper "The Anatomy of Marketing Positioning Strategy" Is a great example of a Marketing Research Paper. The Chinese Games Market is emerging especially with the introduction of Newzoo, a Chinese company specialized in gaming and entertainment research. Through relevant data and analyses, the company has monitored the gaming industry in China. 
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Various Changes to the Marketing Campaign Marketing Coursework
3 pages (773 words) , Download 0 , Coursework
Free
The paper 'Various Changes to the Marketing Campaign " is a great example of marketing coursework. The budget variance is unfavorable because actual marketing cost for the three months exceeded the master budget, which means that Shrub Master Corporation spent more on this campaign than what was planned. There are a number of reasons for the unfavorable variation as discussed below.
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Food Delivery for Events in Australia - Foodex Company Marketing Case Study
9 pages (2814 words) , Download 0 , Case Study
Free
The paper 'Food Delivery for Events in Australia - Foodex Company " is a good example of a marketing case study. Most of the food delivery companies allow clients to buy food online and have then delivered to their doorsteps. The Australian local on-demand food delivery is very lucrative. Some of the companies in the industry include UberEATS, Menulog, DeliveryHero, Airtasker, Suppertime, and Deliveroo.
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Strategic Entry of Gome Electrical Appliance Holding Limited into the United States Market Marketing Case Study
9 pages (2847 words) , Download 0 , Case Study
Free
The paper "Strategic Entry of Gome Electrical Appliance Holding Limited into the United States Market" is a perfect example of a marketing case study. The aim of the paper is to come up with a report on the strategic entry of GOME Electrical Appliance Holding Limited into the United States market. The paper reveals the evident opportunity of the US electrical appliances market which is quite receptive.
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Marketing Mix Strategy Including My Situation Analysis - Glelato Organization Marketing Case Study
13 pages (3934 words) , Download 0 , Case Study
Free
The paper "Marketing Mix Strategy Including My Situation Analysis - Glelato Organization" is a perfect example of a marketing case study. The marketing plan is a small part of the entire organizational plan. It consists of various types of marketing strategies which assist the company to improve its performance hence providing opportunities to earn more profit.
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UberX Operational Trends in the Taxi and Limousines Industry Marketing Case Study
12 pages (3517 words) , Download 0 , Case Study
Free
The paper "UberX Operational Trends in the Taxi and Limousines Industry" is a perfect example of a marketing case study. Reigeluth (2013), argued that Uber is basically a technology company which offers free software platform usable by mobile devices for individual who wish to request for taxi services.
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How Brand Awareness Relates to Market Outcome Marketing Case Study
5 pages (1724 words) , Download 0 , Case Study
Free
The paper "How Brand Awareness Relates to Market Outcome" is a great example of a Marketing Case Study. Vanline refers to a unique, new and exclusive service with transportation application. This is a service targeting people who have long hours of studying or working. The service targets particularly students.
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Urgency of the Crisis Scenarios - Toyota Marketing Assignment
5 pages (1452 words) , Download 0 , Assignment
Free
The paper "Urgency of the Crisis Scenarios - Toyota" is a good example of a marketing assignment. For the first scenario involving faulty accelerators of Toyota vehicle brand, the level of urgency is immediate. It is important to note that is kind of crisis threatens directly the underlying public safety for the brand owners and others in highways throughout the world.
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Grand Trailer Park Taverna Marketing Challenges Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
Free
The paper "Grand Trailer Park Taverna Marketing Challenges" is a perfect example of a marketing case study. Using the SWOT analysis in part 1, I realized that Grand Trailer Park Taverna has been facing some problems. For instance, considering the fact that Grand Trailer Park Taverna wanted to expand its operations decongest its current location is an indication that it faces congestion problem.
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Trends that Are Creating Consumer Groups across the Globe Marketing Coursework
4 pages (1187 words) , Download 0 , Coursework
Free
The paper "Trends that Are Creating Consumer Groups across the Globe" is a perfect example of marketing coursework. Globalization and liberalization of markets, which contributes to the proliferation of products in different markets, has been a major contributor to the development of different customer groups across the globe.
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Three Forms of Markets Efficiency Marketing Assignment
4 pages (1398 words) , Download 0 , Assignment
Free
The paper "Three Forms of Markets Efficiency" is a good example of a marketing assignment. Efficient frontier represents the ideal portfolios that offer the best-expected return for a given risk level. It can also be used to describe the lowest risk for a specified expected return. Consequently, portfolios that fall under the efficient frontier are considered suboptimal since they do not result in enough return for the given risk level.
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Loro Piana and Brunello Cucinelli - Market Position, Heritage, Brand Identity Prism of the British Luxury Brand Stores Marketing
5 pages (1250 words) , Download 8
Free
The paper “Loro Piana and Brunello Cucinelli - Market Position, Heritage, Brand Identity Prism of the British Luxury Brand Stores“ is a  comprehensive variant of a report on marketing. British fashion industry presents a major part of the economy. Among the popular luxury fashion stores in the UK are the Loro Piana and Brunello Cucinelli both located on Sloane Street in London.
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Three Views on the First Notice about the Pepsi Ad Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
Free
The paper “Three Views on the First Notice about the Pepsi Ad” is a  good variant of the case study on marketing. Respondent 1 told that his first idea about the Pepsi ad was about two males horizontal on the grass and the kid holding a bottle of Pepsi. Respondent 2 knew it was an ad about Pepsi, so when I focused on the picture my eyes were searching for an item denoting Pepsi".
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Internet Marketing in the International Arena Marketing Assignment
4 pages (1208 words) , Download 0 , Assignment
Free
The paper "Internet Marketing in the International Arena" is a wonderful example of an assignment on marketing. The Club IT is a day and night club that aims on attracting people of all walks of life with an anticipated growth of membership of 10 percent every month after the launch of the new look website with enhanced member-only section and the computerized transactions.
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Marketing Plan for Logan Hotel Marketing Case Study
5 pages (1508 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Logan Hotel " is an outstanding example of a marketing case study. The Logan Hotel (My fictitious hospitality organization) is venturing into the hospitality business. In this report; an attempt has been made to develop the first stages of the marketing plan of the company.
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Thomson Modern Car Wash Center Marketing Plan Marketing Case Study
4 pages (1300 words) , Download 0 , Case Study
Free
The paper "Thomson Modern Car Wash Center Marketing Plan" is a great example of a marketing case study. Thomson Modern Car Wash Center is intended to be the prominent and modern car wash to deal with cleaning luxury cars within the region. Thomson Peters, a young entrepreneur with vast experience acquired while working in a family company dealing in car repairs for over 9 years, own the car wash.
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Collaborating for New Product Development Marketing Case Study
5 pages (1606 words) , Download 0 , Case Study
Free
The paper "Collaborating for New Product Development" is a wonderful example of a Marketing Case Study. Understanding the business culture has been tipped as a significant milestone in a successful business venture in Indonesia. Pundits have put it that establishing a relationship with a person or an agency is an investment worth taking in this part of the world. 
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Customers of Friendly Market Issues Marketing Case Study
3 pages (1670 words) , Download 0 , Case Study
Free
The paper "Customers of Friendly Market Issues" is a great example of a Marketing Case Study. Market surveys usually target a selected sample of the population. This is because sampling is more convenient, reliable and less costly. However, in order to carry out a given survey effectively, proper preparation should be done.
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Push and Pull Promotional Strategy Marketing Coursework
5 pages (1334 words) , Download 0 , Coursework
Free
The paper "Push and Pull Promotional Strategy" is an outstanding example of marketing coursework. Companies use various promotional strategies when promoting their products. They chose the most efficient strategies that will ensure that their products get to the target market. Some of the promotional strategies are commonly used by manufacturers, to get their products sold comprised of the Pull and Push promotional strategies.
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Organisational Behaviour and Emotional Labour Marketing Assignment
5 pages (1512 words) , Download 0 , Assignment
Free
The paper "Organisational Behaviour and Emotional Labour " is a perfect example of a marketing assignment. Organizations are witnessing a complete turnaround in the manner employees’ work as the workforce is undergoing tremendous changes and organizations have to make those changes for best results.
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Red Bulls Segmentation and PESTLE Analysis Marketing Case Study
5 pages (1565 words) , Download 13 , Case Study
Free
The paper "Red Bull’s Segmentation and PESTLE Analysis" is a perfect example of a marketing case study. Red bull has pioneered in the beverage industry for decades. Its success has been facilitated by a number of strategies that significantly boosted its attractiveness and penetration in different market segments.
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Zara Internationalisation Plans to Vietnam Marketing Case Study
8 pages (2453 words) , Download 0 , Case Study
Free
The paper "Zara Internationalisation Plans to Vietnam" is a perfect example of a marketing case study. Nowadays, the alternative of conducting business overseas is not reserved only to the large corporations, but also the small enterprises. Expansion of the global market has been attributed to globalisation as well as the growing interdependence of national economies.
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A Marketing Approach - Frank Rainsford Marketing Assignment
4 pages (1061 words) , Download 0 , Assignment
Free
The paper "A Marketing Approach - Frank Rainsford " is a perfect example of a marketing assignment. Frank Rainsford first concern was the ability of the new restaurant outlet to attract customers. Frank has been running his barbeque restaurant for more than 30 years and appreciates how difficult it is to acquire a loyal customer base to support a restaurant.
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Corporate Sponsorship - Melbourne City Football Club Marketing Case Study
10 pages (2511 words) , Download 0 , Case Study
Free
The paper "Corporate Sponsorship - Melbourne City Football Club" is a perfect example of a marketing case study. The Melbourne City Football Club is proud to tender its corporate sponsorship proposal to your company. The purpose of this corporate proposal is to secure funding for the participation of our top teams in the Hyundai A-league.
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Competitive Analysis of West Jet Airline Marketing Case Study
10 pages (2784 words) , Download 0 , Case Study
Free
The paper 'Competitive Analysis of West Jet Airline" is a good example of a marketing case study. In this report, the challenges affecting West Jet Airlines will be identified using strategic and competitive analysis tools. Some of the indicators of these challenges will also be examined and the strategies employed in dealing with this challenge will also be discussed.
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Diversification and Differentiation as Marketing Strategies for Sainsbury Marketing Case Study
5 pages (1812 words) , Download 0 , Case Study
Free
The paper "Diversification and Differentiation as Marketing Strategies for Sainsbury" is an excellent example of a case study on marketing. Marketing objectives: To maintain or increase the current market share from last year’s 16,6% to 16.8 % by the end of the financial year To improve the current sales growth from the current 2.1% to 2.5% by the end of the financial year
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Marketing Strategies at Sainsburys Marketing Assignment
5 pages (1501 words) , Download 0 , Assignment
Free
The paper "Marketing Strategies at Sainsbury’s" is a wonderful example of an assignment on marketing. In conducting the external audit on the operational environment for Sainsbury, we focus on the Political, Environmental, Social, Technological, Legal and Economic factors. Recommendation: Sainsbury will have to observe the environmental shifts around its operation.
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Role of State in Employment Relations Marketing Coursework
5 pages (1671 words) , Download 3 , Coursework
Free
The paper "Role of State in Employment Relations" is an outstanding example of marketing coursework. This essay is answering the question of whether the state should play an active part in employment relations. The employment relationship is a legal connection between the employers and the employees (Yuan, 1998).
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Effects of Labor Market Changes Marketing Coursework
5 pages (1606 words) , Download 2 , Coursework
Free
The paper "Effects of Labor Market Changes" is an outstanding example of marketing coursework. Trade unions have been very influential in the labor market as efforts have been steered up to ensure that all the interests of employees are protected. Trade unions seek to protect employees from exploitations, discrimination and all sorts of unprofessional practices that may cause grievances in the cause of their duties.
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Positioning in Existing Market Space - Apple Inc Marketing Case Study
9 pages (2996 words) , Download 0 , Case Study
Free
The paper "Positioning in Existing Market Space - Apple Inc" is a perfect example of a marketing case study. The chosen invention for recommendation is the biometric watch from Apple Inc. Corporation. The rationale for choosing this specific invention is based on the different facets of the technology involved in its process of creation.
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The Strategies For Brand Recovery From a Bad First Impression Marketing Assignment
5 pages (1557 words) , Download 0 , Assignment
Free
The paper "The Strategies For Brand Recovery From a Bad First Impression" is a great example of a Marketing Assignment. In our tour at the NGV, it is important to note first hand that the entire process of observing consumer and patron-based behaviors was solely dependent on components related to design thinking.  
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Odes of Entry in the International Market, Price Escalation Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The paper "Odes of Entry in the International Market, Price Escalation " is a perfect example of a marketing assignment. International product decisions apply to those products that are produced by a business entity that engages in international marketing. The standards of these products are highly considered so as to ensure that they meet the expected standards across diverse cultures.
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Reasons that Influenced Rolls-Royce into Singapore Market Marketing Case Study
15 pages (4024 words) , Download 0 , Case Study
Free
The paper "Reasons that Influenced Rolls-Royce into Singapore Market" is an outstanding example of a marketing case study. Aerospace manufacturing continues to remain one of the desirable industries in the global arena. The industry integrates the use of high technological application, knowledge, skills and expertise to come up with modern and sophisticated aerospace products to facilitate the developed airplanes.
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Ferrero Group Marketing Strategies Marketing Case Study
7 pages (2019 words) , Download 1 , Case Study
Free
The paper "Ferrero Group Marketing Strategies" is an outstanding example of a marketing case study. This marketing plan is being formulated so as to guide Ferrero Group when introducing a new product in the South Korean market. This report will be of great purpose and value to the Ferrero Group since it will guide them in decision making.
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Nestle Market Analysis Marketing Case Study
8 pages (2262 words) , Download 0 , Case Study
Free
The paper "Nestle Market Analysis " is an outstanding example of a marketing case study. Nestle suffices to be one of the world’s largest companies in the food and nutrition sector. Having its headquarters in Vevey, Switzerland, the company has expanded its operations beyond the Swiss boundaries.
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MacDonald Food Company - Environmental Analysis Marketing Case Study
12 pages (3439 words) , Download 0 , Case Study
Free
The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study. MacDonald Food Company in India experienced an incredible enlargement in the year 2001. It expanded its functioning market in India and globally. The company's outlet in 2003 expanded from 15 to 80, and a sum of Rs. 10 billion from Rs. 46.50 million in 2001.
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Online Small Scale Retailing Business Marketing Essay
5 pages (1509 words) , Download 0 , Essay
Free
The paper "Online Small Scale Retailing Business" is an outstanding example of a marketing essay. The use of the internet for the retailing purposes has increased over recent years. Organizations have resolved to embrace technology to pursue their objectives. Small business enterprises accept the new move.
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