Marketing Essays

The paper "Strategic Entry of Gome Electrical Appliance Holding Limited into the United States Market" is a perfect example of a marketing case study. The aim of the paper is to come up with a report on the strategic entry of GOME Electrical Appliance Holding Limited into the United States market. The paper reveals the evident opportunity of the US electrical appliances market which is quite receptive.

The paper "Marketing Mix Strategy Including My Situation Analysis - Glelato Organization" is a perfect example of a marketing case study. The marketing plan is a small part of the entire organizational plan. It consists of various types of marketing strategies which assist the company to improve its performance hence providing opportunities to earn more profit.

The paper "UberX Operational Trends in the Taxi and Limousines Industry" is a perfect example of a marketing case study. Reigeluth (2013), argued that Uber is basically a technology company which offers free software platform usable by mobile devices for individual who wish to request for taxi services.

The paper "How Brand Awareness Relates to Market Outcome" is a great example of a Marketing Case Study. Vanline refers to a unique, new and exclusive service with transportation application. This is a service targeting people who have long hours of studying or working. The service targets particularly students.

The paper "Urgency of the Crisis Scenarios - Toyota" is a good example of a marketing assignment. For the first scenario involving faulty accelerators of Toyota vehicle brand, the level of urgency is immediate. It is important to note that is kind of crisis threatens directly the underlying public safety for the brand owners and others in highways throughout the world.

The paper "Grand Trailer Park Taverna Marketing Challenges" is a perfect example of a marketing case study. Using the SWOT analysis in part 1, I realized that Grand Trailer Park Taverna has been facing some problems. For instance, considering the fact that Grand Trailer Park Taverna wanted to expand its operations decongest its current location is an indication that it faces congestion problem.

The paper "Trends that Are Creating Consumer Groups across the Globe" is a perfect example of marketing coursework. Globalization and liberalization of markets, which contributes to the proliferation of products in different markets, has been a major contributor to the development of different customer groups across the globe.

The paper "Three Forms of Markets Efficiency" is a good example of a marketing assignment. Efficient frontier represents the ideal portfolios that offer the best-expected return for a given risk level. It can also be used to describe the lowest risk for a specified expected return. Consequently, portfolios that fall under the efficient frontier are considered suboptimal since they do not result in enough return for the given risk level.

The paper “Loro Piana and Brunello Cucinelli - Market Position, Heritage, Brand Identity Prism of the British Luxury Brand Stores“ is a  comprehensive variant of a report on marketing. British fashion industry presents a major part of the economy. Among the popular luxury fashion stores in the UK are the Loro Piana and Brunello Cucinelli both located on Sloane Street in London.

The paper “Three Views on the First Notice about the Pepsi Ad” is a  good variant of the case study on marketing. Respondent 1 told that his first idea about the Pepsi ad was about two males horizontal on the grass and the kid holding a bottle of Pepsi. Respondent 2 knew it was an ad about Pepsi, so when I focused on the picture my eyes were searching for an item denoting Pepsi".

The paper "Internet Marketing in the International Arena" is a wonderful example of an assignment on marketing. The Club IT is a day and night club that aims on attracting people of all walks of life with an anticipated growth of membership of 10 percent every month after the launch of the new look website with enhanced member-only section and the computerized transactions.

The paper "Marketing Plan for Logan Hotel " is an outstanding example of a marketing case study. The Logan Hotel (My fictitious hospitality organization) is venturing into the hospitality business. In this report; an attempt has been made to develop the first stages of the marketing plan of the company.

The paper "Thomson Modern Car Wash Center Marketing Plan" is a great example of a marketing case study. Thomson Modern Car Wash Center is intended to be the prominent and modern car wash to deal with cleaning luxury cars within the region. Thomson Peters, a young entrepreneur with vast experience acquired while working in a family company dealing in car repairs for over 9 years, own the car wash.

The paper "Collaborating for New Product Development" is a wonderful example of a Marketing Case Study. Understanding the business culture has been tipped as a significant milestone in a successful business venture in Indonesia. Pundits have put it that establishing a relationship with a person or an agency is an investment worth taking in this part of the world. 

The paper "Customers of Friendly Market Issues" is a great example of a Marketing Case Study. Market surveys usually target a selected sample of the population. This is because sampling is more convenient, reliable and less costly. However, in order to carry out a given survey effectively, proper preparation should be done.

The paper "Push and Pull Promotional Strategy" is an outstanding example of marketing coursework. Companies use various promotional strategies when promoting their products. They chose the most efficient strategies that will ensure that their products get to the target market. Some of the promotional strategies are commonly used by manufacturers, to get their products sold comprised of the Pull and Push promotional strategies.

The paper "Organisational Behaviour and Emotional Labour " is a perfect example of a marketing assignment. Organizations are witnessing a complete turnaround in the manner employees’ work as the workforce is undergoing tremendous changes and organizations have to make those changes for best results.

The paper "Red Bull’s Segmentation and PESTLE Analysis" is a perfect example of a marketing case study. Red bull has pioneered in the beverage industry for decades. Its success has been facilitated by a number of strategies that significantly boosted its attractiveness and penetration in different market segments.

The paper "Zara Internationalisation Plans to Vietnam" is a perfect example of a marketing case study. Nowadays, the alternative of conducting business overseas is not reserved only to the large corporations, but also the small enterprises. Expansion of the global market has been attributed to globalisation as well as the growing interdependence of national economies.

The paper "A Marketing Approach - Frank Rainsford " is a perfect example of a marketing assignment. Frank Rainsford first concern was the ability of the new restaurant outlet to attract customers. Frank has been running his barbeque restaurant for more than 30 years and appreciates how difficult it is to acquire a loyal customer base to support a restaurant.

The paper "Corporate Sponsorship - Melbourne City Football Club" is a perfect example of a marketing case study. The Melbourne City Football Club is proud to tender its corporate sponsorship proposal to your company. The purpose of this corporate proposal is to secure funding for the participation of our top teams in the Hyundai A-league.

The paper 'Competitive Analysis of West Jet Airline" is a good example of a marketing case study. In this report, the challenges affecting West Jet Airlines will be identified using strategic and competitive analysis tools. Some of the indicators of these challenges will also be examined and the strategies employed in dealing with this challenge will also be discussed.

The paper "Diversification and Differentiation as Marketing Strategies for Sainsbury" is an excellent example of a case study on marketing. Marketing objectives: To maintain or increase the current market share from last year’s 16,6% to 16.8 % by the end of the financial year To improve the current sales growth from the current 2.1% to 2.5% by the end of the financial year

The paper "Marketing Strategies at Sainsbury’s" is a wonderful example of an assignment on marketing. In conducting the external audit on the operational environment for Sainsbury, we focus on the Political, Environmental, Social, Technological, Legal and Economic factors. Recommendation: Sainsbury will have to observe the environmental shifts around its operation.

The paper "Role of State in Employment Relations" is an outstanding example of marketing coursework. This essay is answering the question of whether the state should play an active part in employment relations. The employment relationship is a legal connection between the employers and the employees (Yuan, 1998).

The paper "Effects of Labor Market Changes" is an outstanding example of marketing coursework. Trade unions have been very influential in the labor market as efforts have been steered up to ensure that all the interests of employees are protected. Trade unions seek to protect employees from exploitations, discrimination and all sorts of unprofessional practices that may cause grievances in the cause of their duties.

The paper "Positioning in Existing Market Space - Apple Inc" is a perfect example of a marketing case study. The chosen invention for recommendation is the biometric watch from Apple Inc. Corporation. The rationale for choosing this specific invention is based on the different facets of the technology involved in its process of creation.

The paper "The Strategies For Brand Recovery From a Bad First Impression" is a great example of a Marketing Assignment. In our tour at the NGV, it is important to note first hand that the entire process of observing consumer and patron-based behaviors was solely dependent on components related to design thinking.  

The paper "Odes of Entry in the International Market, Price Escalation " is a perfect example of a marketing assignment. International product decisions apply to those products that are produced by a business entity that engages in international marketing. The standards of these products are highly considered so as to ensure that they meet the expected standards across diverse cultures.

The paper "Reasons that Influenced Rolls-Royce into Singapore Market" is an outstanding example of a marketing case study. Aerospace manufacturing continues to remain one of the desirable industries in the global arena. The industry integrates the use of high technological application, knowledge, skills and expertise to come up with modern and sophisticated aerospace products to facilitate the developed airplanes.

The paper "Ferrero Group Marketing Strategies" is an outstanding example of a marketing case study. This marketing plan is being formulated so as to guide Ferrero Group when introducing a new product in the South Korean market. This report will be of great purpose and value to the Ferrero Group since it will guide them in decision making.

The paper "Nestle Market Analysis " is an outstanding example of a marketing case study. Nestle suffices to be one of the world’s largest companies in the food and nutrition sector. Having its headquarters in Vevey, Switzerland, the company has expanded its operations beyond the Swiss boundaries.

The paper 'MacDonald Food Company - Environmental Analysis" is a good example of a marketing case study. MacDonald Food Company in India experienced an incredible enlargement in the year 2001. It expanded its functioning market in India and globally. The company's outlet in 2003 expanded from 15 to 80, and a sum of Rs. 10 billion from Rs. 46.50 million in 2001.

The paper "Online Small Scale Retailing Business" is an outstanding example of a marketing essay. The use of the internet for the retailing purposes has increased over recent years. Organizations have resolved to embrace technology to pursue their objectives. Small business enterprises accept the new move.

The paper "Hotel Marketing Strategies in Turbulent Times: Path Analysis of Strategic Decisions" is an outstanding example of a marketing essay. This research is based on an interpretive/constructivist paradigm of qualitative research. In general, an interpretive or constructivist paradigm is defined by several characteristics.

The paper "Shoes & Heels Company Operational Strategies" is a perfect example of a marketing case study. According to porter strategy, the company can adopt any of four cost strategies in its operations, it entails cost and profit mix. Cost leadership entails luring customers to buy your product maybe by using attractive pricing but one should remain with the core aim to minimize cost and maximize profit.

The paper "Consumer Behavior Audit" is an outstanding example of a marketing essay. Marketing is a management process by which a business communicates the value of its product to the customers. The main goal of marketing is to increase the competitive advantage of the business by increasing its sales and consequently increasing the profits (Churchill & Iacobucci, 2010).

The paper “New Business Models in Emerging Markets by Eyring Johnson and Nair” is an exciting variant of the article on marketing. The business environment is changing, and numerous companies are targeting emerging markets. The leaders are the Western companies aiming to penetrate the emerging markets but employ effective business models.

The paper "Long Term Relationship between a Buyer and a Seller" is a great example of a report on marketing. An evaluation criterion for a specific product is directly related to the genre of the product. Since the product that has been appropriated is the Compaq Presario, one has to look at the standing of the product in its specific market.

The paper “Marketing in Coca Cola and in a Non Profit Organizations” is a motivating example of an essay on marketing. There are many differences between marketing in a multinational firm as Coca Cola and marketing that takes place in non-profit organizations such as government agencies, health care service, etc.

The paper 'The Efficient Markets Hypothesis' is a great example of a marketing case study. A free market is one that ensures that resources are allocated wisely. An efficient market is expected to allow for the movement of savings into productive investments. It’s a market that leads to tighter bid-ask spreads, higher volumes of trading.

The paper "Positioning of George's English Whisky" Is a good example of a Marketing Case Study. The ever-growing alcohol industry and the increase in the size of the population have made the Whisky industry grow. On the backdrop of it, the alcohol industry has witnessed a boom and is trying to reap maximum benefits out of it.

The paper “Measuring Shopper Attitudes and Behaviour for The Kellogg's Company" is a fascinating example of a research proposal on marketing. For most companies, the attitudes and behaviors that their customers portray towards their products are most important. This is due to the fact that such information goes a long way in ensuring that the companies adjust themselves and their products. 

The paper "Murray Sugar Free Cookies Becoming a Distributor for the University" is a brilliant example of coursework on marketing. Murray Sugar Free Cookies is a product that has been launched by the company and is mainly aimed at people who are diet conscious and look towards health issues and obesity with great details.

The paper "Customer Buying Decision Process of a Traditional Porsche Customer" is a wonderful example of an assignment on marketing. According to Theis (2010), it is indubitable that brands have an influence on operating results and the reputation of any company. Some people consider a brand to be one of the most important assets in any organization.

The paper "Marketing Strategy for Samsung Company" is a good example of a case study on marketing. Samsung Company is an important player in mobile phone operations. This is even more so when viewed from the point of retaining satisfied mobile phone users and attracting new ones. A lot of research on the mobile phone industry has been done to understand the needs and wants of mobile phone users.

The paper "Future Loyalty of Customers " is a great example of a marketing essay. In positivistic paradigm research which was employed in this article, the researchers generally started from some theoretical position arguing for how a set of hypothetical constructs should relate to each other and deduce some specific hypotheses to test.

The paper "Promotional Strategy for Automotive Industry in the UK" is an outstanding example of an essay on marketing. This IMC strategy project analyses the automotive industry particularly paying much attention to the UK marketplace. Besides, Toyota will be significantly assessed on the grounds that it will be the main firm from which the new vehicle will be initiated into the UK market.

The paper "Is Sales Ethics Oxymoron?" is a good example of a literature review on marketing. Sales play an integral role in ensuring goods are transferred to consumers. However, a salesperson in an attempt to reach the target volume might behave unethically while interacting with various stakeholders like customers, competitors, and employers.

The paper "Promotional Activities for Product and Services to International Markets" is a great example of a marketing essay. To support the promotional activities for Woodchips different resources and personnel will be required to deliver superior promotional activities. The requirement of resources will require that both the international and domestic needs and requirements are based on it the different resources are possessed.