Customer Loyalty in Virgin Mobile Australia - Research Proposal Example

The company has enjoyed a rise in revenue over time owing to quality customer service, diversity in its goods and services, customer loyalty and sound business policies.... The company has spread its wings in australia, Latin America, North America, and India.... This association has attracted more partners including two top restaurants in the US and australia boosting their revenue and their customer base.... 2ergo Group PLC is a proficient player in the mobile trade and marketing and is based in Salford Quays in England....

The campaign was launched within the beverage market of australia.... A Critical Review of the Campaign In Relation To Its Strengths and Weaknesses The ‘Share a Coke' campaign was organized and executed in the beverage market of australia in the year 2011 targeting the young generation buyers.... In accordance with the campaign, the first names of 150 different individuals of australia were to be printed on the bottles as well as cans of Coke....

Two major players, Vodafone and virgin mobile have been selected for competitive strategy analysis.... The major marketing strategy followed by virgin mobile is cross-selling mobile services to the existing base of customers.... With the help of good build research, the paper will evaluate and recommend few strategies for virgin mobile in order to build sustainable and continuous growth and achieve a competitive advantage.... This paper analyzes the marketing and communication strategies followed by Vodafone and virgin mobile....

A significant segment of the mobile telecommunication sectors is dominated by virtual network operators such as virgin mobile, Tesco Mobile, Giffgaff, Asda Mobile, Talkmobile, Vectone Mobile, and BT Mobile.... This paper "Integrated Marketing Communications for mobile Services Providers" examines marketing strategies that the O2 should adopt in order to compete with Vodafone.... As the essay stresses increased mobile penetration has led to positive outcomes such as improved communication, social inclusion, economic activity, and productivity....

Resellers services include; Primus Mobile, AAPT, virgin mobile, B Digital, DigiPlus, Sim Plus, People TelecomM8 Telecom, and Dodo Mobile.... For better hold on coverage, working in collaboration with the government is highly beneficial for entrants (ZDNet australia).... obile service industry in australia is multiple sectors.... Ericsson australia, Nokia Siemens, and Alcatel-Lucent are infrastructure providers in the hardware sector....

As opposed to the centralized organizations where the top management's focus on making profit translates into pursuing of selling concept by the managers, the decentralized nature of the virgin company allows the managers to amply assess the needs of the customers and then bring forth the desired products.... The success of virgin as a brand can be associated with its adoption of the market-oriented strategy.... The market-oriented approach of virgin group is evident from the belief of its founder Sir Richard Branson who states that 'in principle there were no product or service boundaries limiting a brand name, provided it was associated with quality products/services on offer'....

As a part of this assignment, the researcher will be primarily analysis the macro-environment of virgin mobile UK in view of highlighting the factors that affect its strategic decisions.... The amount paid as corporate tax depleted the margin of profit realized by virgin mobile in between 1999 and 2007 however, the company still managed to be highly profitable.... virgin mobile UK targeted the prepay customers within the age group 18-35.... This regulation proved to be immensely beneficial for virgin mobile UK and was evident in the increased profit margin for the company....

The following paper 'Virgin Media UK' presents virgin mobile as a mobile brand, that is in use in eight different business licensees operating in different geographies around the world.... virgin mobile has traction in the United States, in Canada, in Australia, Poland, Colombia, Chile, Mexico, France, the United Kingdom, and South Africa.... In the United Kingdom, virgin mobile operates as a virtual network operator, riding on the physical network of T-Mobile, and later Everything Everywhere....