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Marketing Essays

Result for Subject Marketing:
19895 essays
Export Market Analysis - China Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
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The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s, the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’s business context continue to attract investors into the country.
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Export of Auspace Limited Marketing Case Study
9 pages (2683 words) , Download 0 , Case Study
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The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions.
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In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand Marketing Case Study
7 pages (2092 words) , Download 0 , Case Study
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The paper "In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand" is an outstanding example of a marketing case study. In the first part of this report, three potential markets were identified. These were; the United States, India and New Zealand. The three countries are highly attractive and can offer a lucrative market for Southern Cross Telco.
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Auspace Limited Export Marketing Case Study
9 pages (2551 words) , Download 0 , Case Study
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The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified.
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Shujaa Rugby Wear Brand Positioning Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
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The paper "Shujaa Rugby Wear Brand Positioning" is an outstanding example of a marketing case study. This report presents a brand plan for marketing a new sporting apparel brand produced by Last Chance Corporation in the Australian market. Shujaa Rugby Wear is one of the latest sporting apparel brands that the Corporation has launched in the market.
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Individual Brand - Last Chance Marketing Case Study
13 pages (3473 words) , Download 0 , Case Study
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The paper "Individual Brand - Last Chance" is an outstanding example of a marketing case study. This report is aimed at drawing out a profound brand plan prior to the instigation of a new soft drink brand to the market by its producer, Last Chance. The development and marketing processes of this new product will entail a mono-segment positioning strategy (single geographic market.
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Tactful Modern Marketing Marketing Coursework
12 pages (3616 words) , Download 0 , Coursework
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The paper "Tactful Modern Marketing" is an outstanding example of marketing coursework. The paper discusses the new marketing avenue in social media and the process of creating and developing an online business. As a new model of marketing, social media marketing demand more effort than traditional methods.
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McDonalds Marketing Strategies Marketing Case Study
8 pages (2414 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing Strategies" is an outstanding example of a marketing case study. McDonald's is one of the world’s leading companies in the fast-food restaurant industry. It is an entity that provides a wide range of products across the country. Its products include hamburgers, French fries, chicken products, sandwiches, breakfast items such as the Egg McMuffin, soft drinks.
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Recommending an Overseas Market Briefing - Emporium Hotel Marketing Case Study
10 pages (2822 words) , Download 0 , Case Study
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The paper "Recommending an Overseas Market Briefing - Emporium Hotel " is an outstanding example of a marketing case study. The Emporium Hotel has located in Brisbane just a short distance from the city centre. It is a leading hotel in the Australian Hotel industry. The hotel has been growing in leaps and bounds and in 2012 it was awarded Australia’s Best Boutique hotel.
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Market Characteristics of Four Seasons Hotels and Resorts Marketing Case Study
13 pages (3875 words) , Download 0 , Case Study
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The paper "Market Characteristics of Four Seasons Hotels and Resorts" is an outstanding example of a marketing case study. What does the luxury hotel industry mean? How has its growth been? What are the trends as depicted by the recent reports on the luxury hotel industry? What has been the place of Four Seasons Hotels and Resorts in the luxury hotel segment?
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Samsung in the International Market Marketing Case Study
24 pages (6301 words) , Case Study
Nobody downloaded yet
The paper "Samsung in the International Market" is an outstanding example of a marketing case study. The essence of globalization is to achieve interconnectedness in the international markets and economies, with the aim of making the entire world appear like a small and readily accessible market place where free selling and buying of goods and services is limitless.
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Marketing Strategy, Experimental Test - Juzi Accessories Marketing Case Study
13 pages (3447 words) , Download 0 , Case Study
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The paper "Marketing Strategy, Experimental Test - Juzi Accessories " is an outstanding example of a marketing case study. Analysis of the capability of the options with reference to performance, risk analysis and economic analysis during Juzi’s business case analysis concluded that implementing a ‘dynamic marketing strategy’ was the most preferable option.
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Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing Marketing Essay
10 pages (2791 words) , Download 0 , Essay
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The paper "Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing" is an outstanding example of a marketing essay. Various marketing strategies and consumer theories and models support the shopping behaviors of most consumers. Consumers' purchasing decisions is a psychological process that culminates in their final purchase of products.
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Marketing of Service - Vietnam Restaurant Marketing Case Study
9 pages (2874 words) , Download 0 , Case Study
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The paper "Marketing of Service - Vietnam Restaurant" is an outstanding example of a marketing case study. Gia Hoi Restaurant is a Vietnamese eatery which is situated along George Street of Chinatown in Sydney the restaurant has two other branches in Western Sydney. The restaurant offers Vietnamese soups, foods and beverages.
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Coca-Cola Amatil Marketing Mix Marketing Case Study
13 pages (3292 words) , Download 0 , Case Study
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The paper "Coca-Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. Coca-Cola Amatil operates in the beverage industry. The industry has the ANZSIC code of 1211 and is mainly dominated by two soft drink makers’ i.e Coca Cola and Pepsi. Coca-Cola Amatil is among the top five coca-cola bottlers worldwide and is one of the largest manufacturer.
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Knowledge Management System Design Marketing Essay
7 pages (2044 words) , Download 0 , Essay
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The paper "Knowledge Management System Design" is an outstanding example of a marketing essay. As the level of innovation continues to change day in day out Australia’s automotive industry is constantly in need of substantial design to meet the sophisticated customers’ needs, tastes and preferences.
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Nokia Marketing Mix Marketing Case Study
12 pages (3248 words) , Download 0 , Case Study
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The paper "Nokia Marketing Mix" is an outstanding example of a marketing case study. Nokia is rated as being one of the globe's largest manufactures of telecommunication equipment. Its headquarters are located in Espoo in Finland and it is highly recognized because of its wide range of mobile phones, mobile phone infrastructure as well as other telecommunication equipment.
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Marketing Strategies - FAB Super Marketing Case Study
10 pages (3032 words) , Download 0 , Case Study
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The paper "Marketing Strategies - FAB Super" is an outstanding example of a marketing case study. FAB Super is a fashion retailer that specialises in high-end women's apparel. The business seeks entry into Canberra, where it targets women beyond size 16. The company’s products are imported from China and locally (Sydney).
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Comparison of Attractiveness of Russia and Singapore for Australian Companies Marketing Case Study
13 pages (3900 words) , Download 0 , Case Study
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The paper "Comparison of Attractiveness of Russia and Singapore for Australian Companies " is an outstanding example of a marketing case study. Over the years, competition has increased greatly in the Australian market due to the increase in globalization and advancement in technology. Due to these external factors, many companies have since moved to the Australian market making it more competitive than before.
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McDonalds Marketing Analysis Marketing Case Study
5 pages (1355 words) , Download 3 , Case Study
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The paper "McDonald’s Marketing Analysis" is an outstanding example of a marketing case study. McDonald’s is considered to be one of the most prominent and popular brands across the global scene. The restaurant maintains its brand image by way of listening to its customers. Subsequently, it identifies numerous phases in the marketing process.
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Evaluation of the Marketing Environment Analysis for Haymarket Hotel London Marketing Case Study
12 pages (3483 words) , Download 0 , Case Study
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The paper "Evaluation of the Marketing Environment Analysis for Haymarket Hotel London " is an outstanding example of a marketing case study. The report is divided into sections that have various topics and subtopics. The introduction section gives an outline of the report and what it will discuss. It also presents a brief overview of the organization.
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Risk Analysis of China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper 'Risk Analysis of China" is a good example of a marketing case study. Studies reveal that China is the modern production hub of the world. In this regard, China accounts for the highest percentage of production processes compared to other world countries. Factors that favor China’s rapid growth in the production industry include accessibility to affordable raw materials and adequacy of cheap work-force.
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Teragren Company Market Analysis Marketing Case Study
12 pages (3402 words) , Download 0 , Case Study
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The paper "Teragren Company Market Analysis" is an outstanding example of a marketing case study. Teragren Company, which is located in Washington at the heart of Bainbridge Island, is one of the developers and designers of bamboo building products. The company which was co-founded by David M. Knight in 1994 is committed to the furnishing of businesses and homes using bamboo products.
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Marketing - Ferrero Group Marketing Case Study
9 pages (2715 words) , Download 0 , Case Study
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The paper "Marketing - Ferrero Group " is an outstanding example of a marketing case study. With China becoming a business hub and opening to foreign businesses, numerous companies are currently seeking entry to this market. Jayaraman (2009, p.56) claims that the increase in business in the Chinese market has been boosted by the ever-increasing population of the middle class.
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Hershey Company Marketing Marketing Case Study
7 pages (1973 words) , Download 0 , Case Study
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The paper "Hershey Company Marketing" is an outstanding example of a marketing case study. The report purposes to identify an appropriate new product for Hers Company in India. In so doing, it will use a SWOT analysis in order to determine the appropriate strategy to use in order to capture the consumers.
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Nestle South Africa - Marketing Marketing Case Study
7 pages (1741 words) , Download 0 , Case Study
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The paper "Nestle South Africa - Marketing" is an outstanding example of a marketing case study. Founded in 1866 as a gesture of benevolence and innovation by Henri Nestle, the Nestle conglomerate has grown to become a world-renowned food and beverage company. Some of the products from Nestle include ice cream, baby food, snacks, and breakfast cereals.
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Marketing History of the Ferrero Group Marketing Case Study
7 pages (2122 words) , Download 0 , Case Study
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The paper "Marketing History of the Ferrero Group" is an outstanding example of a marketing case study. This report aims at presenting a company profile of the Ferrero group. Through an analysis of the global, European, and Indian confectionery markets, the paper will highlight Ferrero’s strengths and weaknesses and use it to present a SWOT analysis.
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North American and European Aviation Markets Marketing Case Study
22 pages (5843 words) , Case Study
Nobody downloaded yet
The paper "North American and European Aviation Markets" is an outstanding example of a marketing case study. Most airports in ancient times were possessed and under the control of corporations, government branches, or public sector agencies. It was because the airfields were considered as a natural cartel that was characterized by significant cost-cutting measures, which is a principle that has now been disapproved broadly.
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Globalisation of the Bank of Queensland Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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The paper "Globalisation of the Bank of Queensland" is an outstanding example of a marketing case study. The Bank of Queensland is one of the major banks in Australia whose presence and effectiveness is widely felt in the banking industry. The banks ride on the wheels of innovativeness, competitiveness and dynamicity.
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Marketing Strategy for Cathay Pacific Airline Marketing Case Study
14 pages (3769 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Strategy for Cathay Pacific Airline " is an outstanding example of a marketing case study. Marketing is an important aspect of every business as it ensures the creation of profitable values by focusing efficiently and effectively on different marketing mechanisms.
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Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation Marketing Case Study
11 pages (3032 words) , Download 0 , Case Study
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The paper "Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation" is an outstanding example of a marketing case study. It has been evident that different companies have embraced different entry strategies with regard to how they approach different markets at different times.
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Global Marketing Strategies for Hyundai Motor Company Marketing Case Study
17 pages (4515 words) , Download 0 , Case Study
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The paper "Global Marketing Strategies for Hyundai Motor Company " is an outstanding example of a marketing case study. The Hyundai Motor Company has numerous opportunities in both the Indian and United States markets. The company should focus on taking advantage of these opportunities to carve a niche in the motor industry and become the preferred motor company in its various target markets.
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Coca-Cola Amatil Marketing Mix Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
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The paper "Coca Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. This analysis will center on Coca-Cola Amatil which operates in the beverage industry and has robust operations in five countries including New Zealand, Australia, Papua Guinea, Fiji and Indonesia. This analysis will be divided into four major segments as evident into the subsequent sections.
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Market Trends - McDonalds Fast Food Outlets Marketing Assignment
19 pages (4927 words) , Download 0 , Assignment
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The paper "Market Trends - McDonald's Fast Food Outlets" is an outstanding example of a marketing assignment. The paper will look at the organisation that I work in that is McDonalds Fast Food outlets. The company has been successful in many countries including Australia. The company has its share in the Australian and international markets.
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Market Trends and Developments Version for Jeanswest Marketing Case Study
3 pages (1039 words) , Download 2 , Case Study
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The paper "Market Trends and Developments Version for Jeanswest" is an outstanding example of a marketing case study. Jeanswest is one of Australia’s leading fashion retailers. With more than 3000 stores across Australia, New Zealand, the Middle East, Fiji and China, the company is continuing to expand its international footprint to become a truly global brand.
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Melbourne City Football Club - Marketing Strategies Marketing Case Study
19 pages (5273 words) , Download 0 , Case Study
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The paper "Melbourne City Football Club - Marketing Strategies" is a perfect example of a marketing case study. Melbourne City Football Club is based in Melbourne, Australia. The club's history dates back to 2009 and has been in the national premier league under the Football Federation of Australia (FFA).
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Teragren Company Marketing Strategy Marketing Case Study
16 pages (4415 words) , Download 0 , Case Study
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The paper "Teragren Company Marketing Strategy " is an outstanding example of a marketing case study. It is the aim of every business to ensure that it experiences growth. Marketing strategies offer businesses the opportunity to ensure that they meet their target goals in relation to the creation of a positive brand identity, taste, and preference within the market.
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Appropriate Terms of Trade Marketing Coursework
15 pages (4254 words) , Download 0 , Coursework
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The paper "Appropriate Terms of Trade" is an outstanding example of marketing coursework. Transport is the vital link between a receiver and a supplier, and the objective is to receive the products in good condition, where and when they are required (Ramberg, 2005). This requires close collaboration between the transporter, procurement staff, and the supplier.
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Brother Espresso - Marketing Marketing Case Study
10 pages (2615 words) , Download 0 , Case Study
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The paper "Brother Espresso - Marketing " is an outstanding example of a marketing case study.  Purpose & Mission of the Business: The main objective of the business to provide freshly brewed quality coffee to people so that people become fresh and help to fulfil the desire to drink quality coffee.
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The Hotel Companys Marketing Strategy Marketing Case Study
5 pages (1514 words) , Download 0 , Case Study
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The paper "The Hotel Company’s Marketing Strategy" is a great example of a Marketing Case Study. The Avant-Garde Art exhibition over and over again, endeavors to draw attention to the cultural blend as well as an aesthetic multiplicity that replicates worldwide modern-day art. This has an indication that the people who come to view the arts in addition to the exhibitors. 
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Segmentation Process in News Limited Marketing Essay
1 pages (345 words) , Download 0 , Essay
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The paper "Segmentation Process in News Limited " is a great example of a marketing essay. After analyzing News Ltd, it was discovered that through developing and designing segment analysis successful market strategy can be achieved. However, for the firm to achieve its goal it is important to try and develop environmental and industry analysis so that a holistic perception of the firm’s competitiveness can be achieved.
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The Extent of Homogeneous in the World Marketing Essay
7 pages (2351 words) , Download 0 , Essay
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The paper "The Extent of Homogeneous in the World" is an outstanding example of a marketing essay. If an individual strolls into Starbucks, they will find themselves embroiled in a cultural experiment on a much bigger scale. Additionally, in less than fifty years, Starbucks has developed over 20,000 chains across the world (Riccardo et al.,2013, web).
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External Environment Analysis of Sony Corporation Marketing Case Study
5 pages (1528 words) , Download 0 , Case Study
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When a business enters a new market or industry due to its diversification, it tends to develop new products for the particular new industry or market (Patrick, 2012). Sony Corporation has a history of being highly diversified which has at times even resulted in the losses that they were incurring at one point in time (Dheeman, Schildwachter, and Harrison, 2012).
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Global Social Sustainability Marketing
6 pages (1862 words) , Download 0
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The paper "Global Social Sustainability" is a great example of a marketing report. This report tries to handle the issue of sustainability and the effects it has on the performances of industries and enterprises, a special concentration is emphasized in the manufacturing sector. There are some issues that must be put into consideration in a production environment.
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Alternative Pricing and Distribution Models in Social Marketing Marketing Essay
8 pages (2422 words) , Download 0 , Essay
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The paper "Alternative Pricing and Distribution Models in Social Marketing" is an outstanding example of a marketing essay. Commercial marketing is achieved through the development of a given brand identity that the clients can relate to on a personal level (Wood, 2008). Commercial marketing can be utilized as a way of addressing some economic, environmental, and sustainability issues.
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Monowears Design Entry Strategy into China Marketing Case Study
11 pages (3010 words) , Download 0 , Case Study
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The paper "Monowears Design Entry Strategy into China " is an outstanding example of a marketing case study. Monowear Design has decided to enter the Chinese market, has already registered a subsidiary company and therefore intends to enter the country as a wholly foreign-owned enterprise. This report identifies its mode of entry into China as that of an exporter, with the recipient being the local subsidiary.
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Marketing Mix Analysis of Qantas Airlines Limited Marketing Case Study
10 pages (2741 words) , Download 0 , Case Study
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The paper "Marketing Mix Analysis of Qantas Airlines Limited " is an outstanding example of a marketing case study. The objective of this paper is to provide a detailed analysis of the marketing mix and service gap of Qantas airlines. Established in 1920, Qantas has the honor of being the oldest continuously operating airline in Australia and the second oldest in the world.
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Ecostore Marketing Analysis Marketing Case Study
10 pages (3156 words) , Download 0 , Case Study
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The paper "Ecostore Marketing Analysis" is an outstanding example of a marketing case study. The Australian market for cleaning and personal care product has registered remarkable growth in the past few decades. In 2014, the market recorded 3.5% growth, which was largely driven by an increase in household spending by Australians (Euromonitor International 2015).
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Marketing Background of Ecostore Marketing Case Study
11 pages (3147 words) , Download 0 , Case Study
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The paper "Marketing Background of Ecostore" is an outstanding example of a marketing case study. This paper looks at evaluating the marketing mix and competition which Ecostore faces and the manner in which different strategies are undertaken to deal with it. The report has been divided into different parts and starts with the marketing background of the company.
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Green Business Strategies for Small and Medium-Sized Businesses Marketing Case Study
9 pages (2607 words) , Download 0 , Case Study
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The paper "Green Business Strategies for Small and Medium-Sized Businesses" is an outstanding example of a case study on marketing. Ecostore is a New Zealand-based company and prides itself in using safe and sustainable minerals and plants based ingredients in producing its products. Some of the company’s products include body wash, soaps, and other baby care products.
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