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The Marketing Mix Revisited: Towards the 21st Century Marketing Marketing Article
12 pages (3209 words) , Download 0 , Article
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In his research article, Constantinides (2006) looks at how changing economic and environmental issues have affected the way marketing is done and how this is likely to change in the 21st century. The study that informed the development of this article used a literature review to see how academic and marketing professional regard the issue of the 4Ps of marketin.
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Marketing Planning and Principles Marketing Assignment
12 pages (3578 words) , Download 0 , Assignment
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The paper "Marketing Planning and Principles" is an outstanding example of a marketing assignment. Segmentation refers to the act of dividing the market of a product into various sub-markets that consist of consumers with similar characteristics. The market of a product may be segmented into sections that include geographical location, behaviour and social class.
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Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant Marketing Admission/Application Essay
7 pages (1878 words) , Download 0 , Admission/Application Essay
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The paper “Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant” is a motivating variant of the application essay on marketing. Interviews are structured to measure a candidate`s competencies that are related to the job. The process follows systematic inquiries regarding the behavior of the candidates regarding past experiences.
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Coffee Wars in India - Cafe Coffee Day Takes on the Global Brands by Yoffie and Bijlani Marketing Article
8 pages (2528 words) , Download 0 , Article
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The paper “‘Coffee Wars in India - Café Coffee Day Takes on the Global Brands by Yoffie and Bijlani” is a dramatic variant of the article on marketing. This essay is an analysis of the case titled ‘Coffee Wars in India: Café Coffee Day Takes on the Global Brands’ by Yoffie and Bijlani (2014). The case is about Café Coffee Day (CCD), a successful coffee retail chain in India.
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Relationship between the Santos Company and Shareholders Marketing Assignment
9 pages (2448 words) , Download 0 , Assignment
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The paper "Relationship between the Santos Company and Shareholders" is an outstanding example of a marketing assignment. The fluctuating oil prices affected various stakeholders especially the employees of the company and the shareholders. The increased supply of oil from many countries has been resulting in decreased demand hence a decline in the prices.
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International Advertising and Product Development in the Presentation Change Bite Marketing Case Study
8 pages (2902 words) , Download 0 , Case Study
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For producers of goods and services, it is a cost-saving if the middleman could be eliminated and one may proceed directly to the customer, as long as greater costs are not incurred in doing so. Likewise, the customer will benefit from the elimination of the middle man because he or she is able to avail of the producer’s price. 
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Marketing Luxury Products to Affluent Ethnic Consumers Marketing Research Paper
12 pages (3456 words) , Download 1 , Research Paper
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The consumer being surveyed at random is the average customer with the knowledge or care towards brand and price. This is because most literature points to consumers being more educated about the brand name, and price for value. The research is based on consumer survey participants being knowledgeable about brands.
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Factors Contributing to Brand Loyalty among Mobile Users Marketing Research Proposal
16 pages (4920 words) , Download 1 , Research Proposal
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The paper "Factors Contributing to Brand Loyalty among Mobile Users" is an outstanding example of a marketing research proposal. This research proposal aims to give an insight into brand loyalty in the telecommunications industry. More specifically, this study will focus on the US telecommunications industry, with a focus on what makes mobile users be loyal to their brands.
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International Marketing - Apple Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
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The paper "International Marketing - Apple" is an outstanding example of a marketing case study. The aim of diffusing products to an overseas market is to increase the share of the product market and increase returns on the balance sheet. International marketing engrosses the recognition of the fact that people across the globe have different needs and preferences.
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Michael Jenkins Restaurant Marketing Case Study
12 pages (3187 words) , Download 0 , Case Study
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The paper 'Michael Jenkins Restaurant" is a good example of a management case study. As a business orientation pulls all the capital resources at disposal towards the motivation to invest, the restaurant is one of the best businesses in modern society. As Michael Jenkins aims are concerned, the most important factor is having perfect knowledge about the market.
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Clear Sound Technology Marketing Case Study
22 pages (5837 words) , Case Study
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The paper "Clear Sound Technology" is an outstanding example of a marketing case study. The improvement in information technology has made work easier and effective. Many technologies that assist humans in doing almost everyday tasks have been innovated and implemented. Sound affects almost every aspect of human life.
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External Analysis of XYZ Aged Care Marketing Case Study
10 pages (2888 words) , Download 0 , Case Study
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The paper "External Analysis of XYZ Aged Care " is an outstanding example of a marketing case study. Understanding the external analysis of XYZ Aged Care will help to understand the manner in which the external environment influences the working of the organization in the industry and strategies that XYZ Aged Care needs to formulate to ensure proper growth of the organization.
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Mountine Vitamin Watere - Marketing Forecast Marketing Case Study
13 pages (3701 words) , Download 0 , Case Study
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The paper "Mountine Vitamin Watere - Marketing Forecast" is an outstanding example of a marketing case study. Mountine Vitamin Watere which is looking towards launching a new health drink which is rich in vitamin should look towards the different areas which will help them to ensure that the product is accepted by the people of Jordan & Dubai.
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Light-Life - Product Features, Uniqueness and Customer Benefits Marketing
59 pages (15976 words)
Nobody downloaded yet
The paper "Light-Life - Product Features, Uniqueness and Customer Benefits" is an outstanding example of a marketing capstone project. The recommended business is a sportswear with the name of the business being ‘Light Life’. This business will be located in Parramatta and is expected to capture the young and middle-aged population.
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Destination Marketing Organization within Australia Marketing Case Study
12 pages (3209 words) , Download 0 , Case Study
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The paper "Destination Marketing Organization within Australia" is an outstanding example of a marketing case study. The destination marketing organization is significant in promoting tourist destinations and therefore its role in the tourism sector cannot be ignored. Without a doubt, Australia is among the leading tourist destination in the world.
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Procurement and Purchase - Katsand Wines Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
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The paper "Procurement and Purchase - Katsand Wines" is an outstanding example of a marketing case study. This is a report of a business nature concerning the company Katsand wines, situated in South Australia is experiencing some shortcomings. A company specializes in wine production. Some of its wine variety currently includes Pinot Gris, Sparkling Red and Merlot among others.
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Shoes of Prey - Market Background Marketing Case Study
9 pages (2654 words) , Download 0 , Case Study
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The paper "Shoes of Prey - Market Background" is an outstanding example of a marketing case study. Organizational performance and competitive strategies form a basis for Increase Corporation and existence in the market. In this regard, organizations operating in the global platform increase their performance and effectiveness by the day through increased market efficiencies.
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Paradise Hotels Strategic Decisions and Their Appropriateness Marketing Case Study
9 pages (2960 words) , Download 0 , Case Study
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The paper "Paradise Hotel’s Strategic Decisions and Their Appropriateness" is an outstanding example of a marketing case study. This report is an analysis of Paradise’s Hotel’s strategic planning for a given period. The report will analyze the aspects of positioning, targeted marketing strategies, pricing plans, operational strategies and downsizing.
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Caresuper Company Brand Analysis Marketing Case Study
11 pages (3265 words) , Download 0 , Case Study
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The paper "Caresuper Company Brand Analysis" is an outstanding example of a marketing case study. The need to have a better life after retirement has led workers in Australia and beyond to seek superannuation (Ivanov 2014). Companies offering superannuation services have also grown in numbers, prompting contemporary managers to understand the importance of building strong brands.
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Market Analysis of Delta Signal Marketing Case Study
16 pages (4264 words) , Download 1 , Case Study
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The paper "Market Analysis of Delta Signal" is an outstanding example of a marketing case study. Delta/Signal Corp is a company based in the US with a vast presence in European countries such as England and Sweden. It is established in Massachusetts and it is represented by company number 042956879.
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Monthly Expenditure in Restaurants Marketing Case Study
9 pages (2462 words) , Download 0 , Case Study
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The paper "Monthly Expenditure in Restaurants" is an outstanding example of a marketing case study. This business report is prepared for the client who would like to establish a fine, upscale restaurant with fine entrées, drinks, and desserts in an elegant atmosphere. The client has knowledge in restaurant operations and some knowledge in upscale restaurants but lacks surety that the city may be in need of such a restaurant.
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Shaping the Decision of the Consumer Marketing Research Paper
12 pages (4447 words) , Download 0 , Research Paper
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The paper " Shaping the Decision of the Consumer" is an outstanding example of a marketing research proposal. The increase in the number of commuters using airlines have increased with changing times as more and more people prefer airlines due to the emergence of low-cost airlines and faster and safer mode of transport.
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Marketing Strategies of GM Holden Marketing Case Study
11 pages (4425 words) , Download 0 , Case Study
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The paper "Marketing Strategies of GM Holden" is an outstanding example of a marketing case study. Yeshin (2003) recommends the use of mass media in promoting products, and hence GM Holden will use mass media tools such as billboard advertisement, TV, radio, and magazines as the main promotional tools.
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Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
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The paper "Southern Cross Telco Companies: Analysis of Opportunities for Exporting Services to Foreign Markets" is an outstanding example of a marketing case study. The report that follows presents a critical evaluation of the possibility of Southern Cross Telco exporting its services to foreign countries.
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The Recommended Marketing Objectives of the Company Marketing Assignment
8 pages (2305 words) , Download 0 , Assignment
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The paper "The Recommended Marketing Objectives of the Company" is an outstanding example of a marketing assignment. According to the Business Dictionary (2012, 1), marketing objectives can be perceived as a set of goals that are fixed by a particular business when engaging in the efforts of promoting its products or services to the prospective consumers which ought to be accomplished within a specific timeframe.
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BMW Brand Audit Marketing Case Study
14 pages (4084 words) , Download 0 , Case Study
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The paper "BMW Brand Audit " is an outstanding example of a marketing case study. This report critically analyses the BMW brand at the product level. It examines BMW’s background particularly in relation to its brand attributes, portfolio, elements and marketing mix. Moreover, this report explores the nature of BMW as a brand with regards to customer knowledge of the brand, its sources of brand equity.
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In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US Marketing Case Study
7 pages (2104 words) , Download 0 , Case Study
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The paper "In-Depth Market Analysis and Selection of Target Market - New Zealand, China and the US" is an outstanding example of a marketing case study. In module 1, three potential markets where Adam Internet can export its services were explored. These were New Zealand, China and the United States of America. An analysis of each of the three markets reveals varying levels of attractiveness.
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Export Market Analysis - China Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
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The paper "Export Market Analysis - China " is an outstanding example of a marketing case study. Ever since the 1990s, the China government has encouraged capital flow into the country in form of direct foreign investment. Today many attributes in the country’s business context continue to attract investors into the country.
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Export of Auspace Limited Marketing Case Study
9 pages (2683 words) , Download 0 , Case Study
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The paper "Export of Auspace Limited" is an outstanding example of a marketing case study. Auspace is an Australian company that trades in communication equipment and systems. It serves the needs of the defense, commercial and science communities in satellite communications. It does this by solving business and technical problems that arise by providing innovative, independent and cost-effective solutions.
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In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand Marketing Case Study
7 pages (2092 words) , Download 0 , Case Study
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The paper "In-Depth Market Analysis and Selection of Target Market - the United States, India and New Zealand" is an outstanding example of a marketing case study. In the first part of this report, three potential markets were identified. These were; the United States, India and New Zealand. The three countries are highly attractive and can offer a lucrative market for Southern Cross Telco.
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Auspace Limited Export Marketing Case Study
9 pages (2551 words) , Download 0 , Case Study
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The paper "Auspace Limited Export" is an outstanding example of a marketing case study. Auspace limited is seeking to be an international company by engaging, in the export business, to expand its business and foster growth. The company has undertaken research to identify the best and most viable markets to expand to and invest in, and three countries were identified.
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Shujaa Rugby Wear Brand Positioning Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
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The paper "Shujaa Rugby Wear Brand Positioning" is an outstanding example of a marketing case study. This report presents a brand plan for marketing a new sporting apparel brand produced by Last Chance Corporation in the Australian market. Shujaa Rugby Wear is one of the latest sporting apparel brands that the Corporation has launched in the market.
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Individual Brand - Last Chance Marketing Case Study
13 pages (3473 words) , Download 0 , Case Study
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The paper "Individual Brand - Last Chance" is an outstanding example of a marketing case study. This report is aimed at drawing out a profound brand plan prior to the instigation of a new soft drink brand to the market by its producer, Last Chance. The development and marketing processes of this new product will entail a mono-segment positioning strategy (single geographic market.
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Tactful Modern Marketing Marketing Coursework
12 pages (3616 words) , Download 0 , Coursework
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The paper "Tactful Modern Marketing" is an outstanding example of marketing coursework. The paper discusses the new marketing avenue in social media and the process of creating and developing an online business. As a new model of marketing, social media marketing demand more effort than traditional methods.
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McDonalds Marketing Strategies Marketing Case Study
8 pages (2414 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing Strategies" is an outstanding example of a marketing case study. McDonald's is one of the world’s leading companies in the fast-food restaurant industry. It is an entity that provides a wide range of products across the country. Its products include hamburgers, French fries, chicken products, sandwiches, breakfast items such as the Egg McMuffin, soft drinks.
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Recommending an Overseas Market Briefing - Emporium Hotel Marketing Case Study
10 pages (2822 words) , Download 0 , Case Study
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The paper "Recommending an Overseas Market Briefing - Emporium Hotel " is an outstanding example of a marketing case study. The Emporium Hotel has located in Brisbane just a short distance from the city centre. It is a leading hotel in the Australian Hotel industry. The hotel has been growing in leaps and bounds and in 2012 it was awarded Australia’s Best Boutique hotel.
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Market Characteristics of Four Seasons Hotels and Resorts Marketing Case Study
13 pages (3875 words) , Download 0 , Case Study
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The paper "Market Characteristics of Four Seasons Hotels and Resorts" is an outstanding example of a marketing case study. What does the luxury hotel industry mean? How has its growth been? What are the trends as depicted by the recent reports on the luxury hotel industry? What has been the place of Four Seasons Hotels and Resorts in the luxury hotel segment?
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Samsung in the International Market Marketing Case Study
24 pages (6301 words) , Case Study
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The paper "Samsung in the International Market" is an outstanding example of a marketing case study. The essence of globalization is to achieve interconnectedness in the international markets and economies, with the aim of making the entire world appear like a small and readily accessible market place where free selling and buying of goods and services is limitless.
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Marketing Strategy, Experimental Test - Juzi Accessories Marketing Case Study
13 pages (3447 words) , Download 0 , Case Study
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The paper "Marketing Strategy, Experimental Test - Juzi Accessories " is an outstanding example of a marketing case study. Analysis of the capability of the options with reference to performance, risk analysis and economic analysis during Juzi’s business case analysis concluded that implementing a ‘dynamic marketing strategy’ was the most preferable option.
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Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing Marketing Essay
10 pages (2791 words) , Download 0 , Essay
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The paper "Analysis of Shopping Behaviour Based on Knowledge of Relevant Marketing" is an outstanding example of a marketing essay. Various marketing strategies and consumer theories and models support the shopping behaviors of most consumers. Consumers' purchasing decisions is a psychological process that culminates in their final purchase of products.
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Marketing of Service - Vietnam Restaurant Marketing Case Study
9 pages (2874 words) , Download 0 , Case Study
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The paper "Marketing of Service - Vietnam Restaurant" is an outstanding example of a marketing case study. Gia Hoi Restaurant is a Vietnamese eatery which is situated along George Street of Chinatown in Sydney the restaurant has two other branches in Western Sydney. The restaurant offers Vietnamese soups, foods and beverages.
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Coca-Cola Amatil Marketing Mix Marketing Case Study
13 pages (3292 words) , Download 0 , Case Study
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The paper "Coca-Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. Coca-Cola Amatil operates in the beverage industry. The industry has the ANZSIC code of 1211 and is mainly dominated by two soft drink makers’ i.e Coca Cola and Pepsi. Coca-Cola Amatil is among the top five coca-cola bottlers worldwide and is one of the largest manufacturer.
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Knowledge Management System Design Marketing Essay
7 pages (2044 words) , Download 0 , Essay
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The paper "Knowledge Management System Design" is an outstanding example of a marketing essay. As the level of innovation continues to change day in day out Australia’s automotive industry is constantly in need of substantial design to meet the sophisticated customers’ needs, tastes and preferences.
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Nokia Marketing Mix Marketing Case Study
12 pages (3248 words) , Download 0 , Case Study
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The paper "Nokia Marketing Mix" is an outstanding example of a marketing case study. Nokia is rated as being one of the globe's largest manufactures of telecommunication equipment. Its headquarters are located in Espoo in Finland and it is highly recognized because of its wide range of mobile phones, mobile phone infrastructure as well as other telecommunication equipment.
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Marketing Strategies - FAB Super Marketing Case Study
10 pages (3032 words) , Download 0 , Case Study
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The paper "Marketing Strategies - FAB Super" is an outstanding example of a marketing case study. FAB Super is a fashion retailer that specialises in high-end women's apparel. The business seeks entry into Canberra, where it targets women beyond size 16. The company’s products are imported from China and locally (Sydney).
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Comparison of Attractiveness of Russia and Singapore for Australian Companies Marketing Case Study
13 pages (3900 words) , Download 0 , Case Study
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The paper "Comparison of Attractiveness of Russia and Singapore for Australian Companies " is an outstanding example of a marketing case study. Over the years, competition has increased greatly in the Australian market due to the increase in globalization and advancement in technology. Due to these external factors, many companies have since moved to the Australian market making it more competitive than before.
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McDonalds Marketing Analysis Marketing Case Study
5 pages (1355 words) , Download 3 , Case Study
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The paper "McDonald’s Marketing Analysis" is an outstanding example of a marketing case study. McDonald’s is considered to be one of the most prominent and popular brands across the global scene. The restaurant maintains its brand image by way of listening to its customers. Subsequently, it identifies numerous phases in the marketing process.
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Evaluation of the Marketing Environment Analysis for Haymarket Hotel London Marketing Case Study
12 pages (3483 words) , Download 0 , Case Study
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The paper "Evaluation of the Marketing Environment Analysis for Haymarket Hotel London " is an outstanding example of a marketing case study. The report is divided into sections that have various topics and subtopics. The introduction section gives an outline of the report and what it will discuss. It also presents a brief overview of the organization.
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Risk Analysis of China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper 'Risk Analysis of China" is a good example of a marketing case study. Studies reveal that China is the modern production hub of the world. In this regard, China accounts for the highest percentage of production processes compared to other world countries. Factors that favor China’s rapid growth in the production industry include accessibility to affordable raw materials and adequacy of cheap work-force.
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Teragren Company Market Analysis Marketing Case Study
12 pages (3402 words) , Download 0 , Case Study
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The paper "Teragren Company Market Analysis" is an outstanding example of a marketing case study. Teragren Company, which is located in Washington at the heart of Bainbridge Island, is one of the developers and designers of bamboo building products. The company which was co-founded by David M. Knight in 1994 is committed to the furnishing of businesses and homes using bamboo products.
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