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Marketing Essays

Result for Subject Marketing:
19702 essays
Advertising Campaign for a New Cosmetic Product in the Australian Market Marketing Case Study
5 pages (1482 words) , Download 0 , Case Study
Free
The paper 'Advertising Campaign for a New Cosmetic Product in the Australian Market" is a good example of a marketing case study. ‘Daily Care’ is a new cosmetic company in Australia. It has developed a line of different cosmetic products, which it intends to sell in the Australian market. Whenever a new product is made, a need must be satisfied.
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Service Quality in UAE Transport Sector Marketing Research Paper
10 pages (2945 words) , Download 0 , Research Paper
Free
The paper “Service Quality in UAE Transport Sector” is a worthy variant of the research paper on marketing. This study examines an impending challenge in the UAE road transport system which is poor service quality. Some of the contributory factors leading to the problem include; low demand for public transport services, congestion, poor management and coordination of projects,
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Consumer Behavior - External Factors in Consumer Decision Making Process Marketing Coursework
17 pages (4698 words) , Download 0 , Coursework
Free
The paper "Consumer Behavior - External Factors in Consumer Decision Making Process" is a good example of coursework on marketing. This essay explores the external factors that can influence customer decision making in consumer behavior across all services and products. A fridge or refrigerator is a product regarded as a luxury item in emerging markets but necessary in many developed countries.
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South Australia's Strategic Plan Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
Free
The paper "South Australia's Strategic Plan" is a perfect example of a marketing case study. The survey was planned through South Australia's Strategic Plan, which was formulated to create awareness on Attaining Sustainability through the application of modern concepts of ecological and carbon footprints in creating harmony in nature (Lochiel Park, 2014).
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Why Everything in Marketing Has Changed and What to Do About It Marketing Case Study
8 pages (2138 words) , Download 0 , Case Study
Free
The paper "Why Everything in Marketing Has Changed and What to Do About It" is a great example of a Marketing Case Study. South Australia has experienced a drop in the number of tourists for the last five years. This drop can be attributed to global and domestic economic issues. The award winning-wine, events, and festivals and beautiful beaches are some of the endowments. 
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Measuring and Interpreting Brand Performance Marketing Case Study
8 pages (2211 words) , Download 0 , Case Study
Free
The paper "Measuring and Interpreting Brand Performance" is a wonderful example of a Marketing Case Study. This paper touches on brand performance in the target market of five brands of cereals; corn flakes, special k, cheerios, and just the right brand. It also focuses on brand awareness and brand salience and its importance.
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Consumer Decision-Making Marketing Term Paper
12 pages (3769 words) , Download 0 , Term Paper
Free
The paper "Consumer Decision-Making" is a perfect example of a Marketing Term Paper. Consumer decision making looks at the process which the consumers undergo when making a purchase decision. In order to make the decision, the consumers pass through several steps which are referred to as consumer behavior. 
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The Effect of Word of Mouth on Sales Marketing Essay
8 pages (2303 words) , Download 0 , Essay
Free
The paper "The Effect of Word of Mouth on Sales" is a great example of a Marketing Essay. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information and integration of economies, the level of competition in the market has increased tremendously. 
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Planned and Emergent Approaches to Strategy Marketing Coursework
6 pages (1915 words) , Download 0 , Coursework
Free
The paper "Planned and Emergent Approaches to Strategy" is a great example of marketing coursework. Planned and emergent strategies are important approaches that can either help or hamper the process of business and marketing planning. The planned approach provides the business with a roadmap to follow and tries to lay out the most convenient and shortest path for the business to use when implementing change.
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Ajmal Perfumes and the Global Fragrance Market Marketing Case Study
10 pages (2910 words) , Download 1 , Case Study
Free
The paper "Ajmal Perfumes and the Global Fragrance Market" is a great example of a marketing case study. In most cases Each firm has devised its own way of marketing to seize the competitive edge in the industry, for example, Ajmal perfumes have sometimes used celebrity looks to launch and market its brands.
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External Factors of Consumer Behavior Marketing Coursework
9 pages (2511 words) , Download 0 , Coursework
Free
The paper "External Factors of Consumer Behavior" is an outstanding example of marketing coursework. Daily, people do search, purchase, evaluate, as well as dispose of products and services for one reason or another. Services like insurance services are normally subjected to benefits derived from the subject to the premiums paid for them. One of the human behaviors is that of evaluation and analysis traits of the surrounding.
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Learning about the Experiences of First Home Buyers in Metropolitan - Canberra Marketing Research Proposal
14 pages (3975 words) , Download 0 , Research Proposal
Free
The paper "Learning about the Experiences of First Home Buyers in Metropolitan - Canberra" is a  great example of a marketing research proposal. First home buyers experience a challenging task before they settle down all the obligations and requirements needed to own a home. First-time buyers time and again do not have a clear understanding of real estate and mortgage terms.
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Factors Influencing the Buying Decisions of Consumers Marketing Coursework
16 pages (4342 words) , Download 0 , Coursework
Free
The paper "Factors Influencing the Buying Decisions of Consumers" is a great example of paper coursework on marketing. It is always important to understand consumer behaviour because the preferences of products and services by the consumers have been changing constantly.
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Consumer Behaviour in Decision-Making Process Marketing Coursework
14 pages (3833 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour in Decision-Making Process" is an exceptional example of coursework on marketing. Just one question, how do consumers make decisions, has been at the core of marketing debate for more than 70 years now. All these decades, while marketers have been manipulating several principles of marketing, so have been consumers to who they try to reach out.
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How Hospitality Experience Happens - Aesthetics of Built Environment and Customer Character Marketing Essay
6 pages (1711 words) , Download 0 , Essay
Free
The paper “How Hospitality Experience Happens - Aesthetics of Built Environment and Customer Character” is an engrossing option of an essay on marketing. The hospitality industry has been among the major revenue-generating businesses in many countries, which have made people attain their dreams of visiting places they have previously fantasized or dreamt about.
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External Factors in Consumer Behavior Marketing Coursework
15 pages (4094 words) , Download 0 , Coursework
Free
The paper "External Factors in Consumer Behavior" is a good example of marketing coursework. External factors influence customer decision-making in consumer behavior. Throughout the range of services and products, family, reference groups, culture, opinion leaders, and social class (Czinkota & Kotabe, 2001).
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Strategic Consulting for an International Company Marketing Case Study
10 pages (3198 words) , Download 0 , Case Study
Free
The paper "Strategic Consulting for an International Company" Is a great example of a Marketing Case Study. Wesfarmers is one of the big employers in Australia employing more than 200,000 people all over Australia. In 2007 Wesfarmers declared the purchasing of the Coles Group retail conglomerate for a tune of A$22 billion being the largest take-over in the corporate history of Australia. 
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The Huawei Brand in the Australian Communications Market Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
Free
The paper "The Huawei Brand in the Australian Communications Market" is a perfect example of a marketing case study. The main objective of the paper is to analyze the factors that lead to consumer decision-making. A study on the factors influencing consumer decision-making processes will be made and an analysis of different ‘External Factors’ on a consumer’s decision-making processes will be presented.
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Concept of Liberalization of the Labor Market Marketing Coursework
11 pages (3194 words) , Download 0 , Coursework
Free
The paper "Concept of Liberalization of the Labor Market " is an outstanding example of marketing coursework. The essay focuses on explaining the concept of liberalization of the labor market and how it has impacted companies in recent days. This is because of the drastic shift and move taken by the businesses in order to align their strategic goals and plans in line with the concept of liberalization.
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Importance of Marketing Planning Marketing Coursework
8 pages (2210 words) , Download 0 , Coursework
Free
The paper "Importance of Marketing Planning " is a good example of marketing coursework. It is important for any business to concentrate its resources on opportunities that will bring success to the organization. This is through increased sales and obtaining a competitive advantage. Marketing planning incorporates fundamental and long-lasting processes which concentrate on the state of the organization at the beginning and the development, monitoring and segregation of strategies.
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Wine Industry in Hong Kong Marketing Case Study
6 pages (2014 words) , Download 0 , Case Study
Free
The paper "Wine Industry in Hong Kong" is a great example of a Marketing Case Study. This report is a marketing plan for the proposed Penfold Company investment in the Hong Kong wine industry. The report evaluates the Company's internal resources through a SWOT analysis and establishes that the corporation has the capability to venture into this market.
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Value-Creating Networks Issues Marketing Case Study
8 pages (2275 words) , Download 0 , Case Study
Free
The paper "Value-Creating Networks Issues" is a great example of a Marketing Case Study. Customer’s impression formation is determined by servicescapes (physical environments) which may be positive or negative. Emotional states are preceded by cognitive states. Better service encounter entails training to increase employee performance, productivity, and motivation in catering services.
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External Factors Influencing Customer Decision Making Marketing Term Paper
15 pages (4426 words) , Download 0 , Term Paper
Free
The paper "External Factors Influencing Customer Decision Making" is a great example of a Marketing Term Paper. This analysis examines several external factors that affect the customer decision-making process. These external variables include the relevance of the reference groups: social class; family; culture and subculture; effect of cross-culture consumer behavior.
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Consumers Decision-Making Process Marketing Case Study
14 pages (3610 words) , Download 1 , Case Study
Free
The paper "Consumer’s Decision-Making Process" is a great example of a Marketing Case Study. Consumer behavior is one of the major issues that give marketers sleepless nights. Several scholars from varied academic and research institutions have done their best in trying to analyze consumer behavior, but a definite answer has never been found.
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How External Factors Influence People Decision in the Property Market Marketing Coursework
14 pages (3872 words) , Download 0 , Coursework
Free
The paper "How External Factors Influence People Decision in the Property Market" is a great example of marketing coursework. Consumers live in a complex environment. Consumer decision making process behavior is influenced by internal and external factors. There is few if any investment decision that can have a massive impact on consumer’s financial well-being as buying a house.
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Consumers Decision When Purchasing Smart Phones Marketing Coursework
15 pages (4426 words) , Download 0 , Coursework
Free
The paper "Consumers Decision When Purchasing Smart Phones" is an outstanding example of marketing coursework. According to Dean & Sharfman (1996 ), consumers are always faced with the need to make decisions on the products to purchase. Consumers have to apply their skills in decision-making before purchasing, during purchasing, and after purchasing.
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Integrated Marketing Communications Design for Samsung Galaxy S5 Marketing Case Study
15 pages (4356 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Communications Design for Samsung Galaxy S5" is a great example of a marketing case study. Integrated marketing communications (IMC) refers to a consistent product, service, or brand messages that a company uses across different marketing channels (Naeem, Bilal & Naz, 2013).
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Marketing in Tourism And Adventure Water Park Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The paper "Marketing in Tourism And Adventure Water Park" is a perfect example of a Marketing Case Study. Adventure Water Park in Geelong, Australia has not been successful for several years. Financial records of the company show that the company has not been in successful operation since customers and revenues have been declining. 
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Buyer And Consumer Behavior Marketing Case Study
6 pages (1994 words) , Download 0 , Case Study
Free
The paper "Buyer And Consumer Behavior" is a great example of a Marketing Case Study. Marketing decisions are very important and they play a significant role in determining the extent to which an organization penetrates the market. Before making decisions concerning the market category or segment, it is important to have full information and data concerning the market segment.
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External Factors Affecting Beer-Customer Decision-Making Process Marketing Coursework
18 pages (4789 words) , Download 0 , Coursework
Free
The paper "External Factors Affecting Beer-Customer Decision-Making Process" is a perfect example of marketing coursework. Beer marketers influence consumers’ decision-making on whether or not to pay for particular beer brands. This will show whether the anticipated marketing methods have been sensible, successful, astute, or else imperfectly carried out and have not attained the intended goal.
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How MushyPea Is Marketed Using IMC Tools Marketing Case Study
13 pages (3684 words) , Download 0 , Case Study
Free
The paper "How MushyPea Is Marketed Using IMC Tools" is a great example of a marketing case study. Communication is a vital element in any business organisation as it aids it in its growth and prosperity, relationship creation, improves efficiency and effectiveness of the organisation and above all helps individuals learn about each other.
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Services Marketing and Customer Relationship Management Marketing Case Study
9 pages (2640 words) , Download 0 , Case Study
Free
The paper "Services Marketing and Customer Relationship Management " is a great example of a Marketing Case Study. Customer relationship management has become a major area of specialization by many organizations. This technique has enables organizations to manage their staff members, to manage information systems, to determine sales opportunities and to form more networks within the organization. 
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External Factors that Influence Customer Decision Making When Purchasing Automobiles Marketing Coursework
16 pages (4598 words) , Download 0 , Coursework
Free
The paper 'External Factors that Influence Customer Decision Making When Purchasing Automobiles" is a great example of marketing coursework. The aim of this essay is to explore the external factors that influence customer decision-making in consumer behavior.
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Greenins-Coowin Composite Wood Products Marketing Case Study
5 pages (2323 words) , Download 0 , Case Study
Free
The paper entitled "Greenins-Coowin Composite Wood Products" is a great example of a Marketing Case Study. MGreenins-Coowin composite wood brand is based in Singapore and popular in some parts of Asia. It’s a brand of Alliancz International which handles regenerated and enhanced products from natural wood.
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Consumer Decision-Making Process Marketing Coursework
16 pages (4377 words) , Download 0 , Coursework
Free
The paper "Consumer Decision-Making Process " is a good example of marketing coursework. The following paper will discuss the different external factors that influence the consumer when they are deciding which products or services to buy. I will start with a brief introduction of what is meant by the consumer decision-making process as well as the definition of the external factors.
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Interplay of External Factors on Consumer Decision-Making - Banking Industry Marketing Coursework
15 pages (4311 words) , Download 0 , Coursework
Free
The paper "Interplay of External Factors on Consumer Decision-Making - Banking Industry" is a great example of management coursework. The study of consumer behaviour has become advanced with researchers as well as marketers seeking to understand consumer motivations for product or service consumption.
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External Factors That Determine Consumers Attitude in Buying a Smartphone Marketing Essay
16 pages (4171 words) , Download 0 , Essay
Free
The paper “External Factors That Determine Consumers’ Attitude in Buying a Smartphone” is a convincing example of the essay on marketing. In 2011, it was established that the world Smartphone market was growing at a rate of 6.1% though this was a slowing growth rate. This signals the fact that the market is slowly maturing despite the increased competition in the global market.
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Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process Marketing Case Study
14 pages (3924 words) , Download 0 , Case Study
Free
The paper “Samsung Galaxy Note 3 - Determining the Consumer Decision Making Process” is a worthy example of the case study on marketing. In addition to internal factors, consumer decision making is influenced by external factors. External factors are not individualistic, but rather eternal to the consumer.
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Factors Influencing Consumer Decision Making Marketing Coursework
14 pages (4175 words) , Download 0 , Coursework
Free
The paper "Factors Influencing Consumer Decision Making" is an outstanding example of marketing coursework. In the current globalized world defined by the economic crisis as well as intense completion, consumers are becoming the important assets of the marketers (Schiffman, 2010). We should understand that every person is a consumer and there is a change in patterns when it comes to motives and attitudes in purchasing products.
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Incident Command System Marketing Coursework
14 pages (4163 words) , Download 0 , Coursework
Free
The paper "Incident Command System  " is a perfect example of marketing coursework. Every business entity aims at achieving higher profitability. However, their efforts depend on the sales of goods and services. The consumer is the core point of transaction in any business entity. Managers should, therefore, design a way to improve customer relationship.
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Identifying the Marketing Platform for a New Sustainability-Based Product Marketing Research Paper
6 pages (1804 words) , Download 0 , Research Paper
Free
The paper "Identifying the Marketing Platform for a New Sustainability-Based Product" is a wonderful example of a research paper on marketing. This is a research brief on how a small company can successfully identify the marketing platform that is appropriate for use in marketing its sustainable products. The brief contains information on how the research project can be successfully undertaken.
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Specific Factors Influencing Toyota Camry's Consumer Behaviour Marketing Term Paper
17 pages (4587 words) , Download 0 , Term Paper
Free
The paper “Specific Factors Influencing Toyota Camry's Consumer Behaviour” is a meaningful example of the term paper on marketing. This report has been drafted in a comprehensive manner to provide readers with an understanding of the various external factors which influence consumer patterns and consumer behavior. The report includes the example of a Toyota Camry.
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The Influence of Different External Factors on a Consumers Decision-Making Process for Smartphones Marketing Term Paper
17 pages (4729 words) , Download 0 , Term Paper
Free
The paper "The Influence of Different External Factors on a Consumer’s Decision-Making Process for Smartphones" Is a great example of a Marketing Term Paper. This assignment is based on the influence of the external environment on the decision-making process of consumers. The focus is on examining how different factors of the external environment affect the way consumers make decisions.
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Purchasing Decisions of the Consumers Marketing Coursework
16 pages (4417 words) , Download 0 , Coursework
Free
The paper "Purchasing Decisions of the Consumers " is a great example of marketing coursework. The purchasing decisions of the consumers have usually affected factors that are outside their personal control, these factors also have both direct and indirect impacts on how the consumers consume products and live y.
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Incident Command System - Marketing Strategies Marketing Case Study
17 pages (4478 words) , Download 0 , Case Study
Free
The paper "Incident Command System - Marketing Strategies" is a perfect example of a marketing case study. Entrepreneurship has grown over many decades. Many business people have come with various innovations, techniques and skills of managing their business entities. Many business firms aim at maximizing the profitability of the firm by incorporating functions of management to enhance productivity.
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Design an Integrated Marketing Communications Program for a Product - Coca-Cola Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
Free
The paper "Design an Integrated Marketing Communications Program for a Product - Coca-Cola" is a great example of a marketing case study. Integration of all marketing tools and sources in a company is referred to as integrated marketing communication (IMC). Integrated marketing communication involves implementing a program that ensures that the consumer’s impact is high with minimal costs.
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Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices Marketing Coursework
15 pages (4007 words) , Download 0 , Coursework
Free
The paper 'Consumer Decision-Making - External Factors When Purchasing of Smartphone Devices " is a good example of marketing coursework. Smartphone has changed the way we do things; it has played a crucial role in the way today’s society interacts with each other through SMS conversation, phone calls, downloading and playing games, social media browsing among others.
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External Factors That Prompt Tourists to Purchase Certain Products or Services Marketing Essay
16 pages (4325 words) , Download 0 , Essay
Free
The paper “External Factors That Prompt Tourists to Purchase Certain Products or Services” is a thoughtful example of the essay on marketing. Consumer decision process refers to a decision process which is undertaken by buyers regarding potential market transaction prior to, during as well as after buying a particular product or service.
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Consuming Food and Constructing Identities Marketing Case Study
9 pages (2430 words) , Download 0 , Case Study
Free
The paper "Consuming Food and Constructing Identities " is a great example of a Marketing Case Study. The national dish is an accepted variety of food in a particular country and it is considered natural for several reasons. Some of the reasons that make a dish be accepted national may be that it is a staple food or it has exotic ingredient or it is served to mark national culture.
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Apple iPhone Product Positioning Marketing Case Study
9 pages (2570 words) , Download 0 , Case Study
Free
The paper "Apple iPhone Product Positioning" is a perfect example of a Management Case Study. The success of Apple has been coined to the different concepts had theories which they have applied successfully. Apple has looked at the concepts differently and has chosen the ones that multiply their effectiveness. 
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    3251 - 3300 results of 19702 items
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