Marketing Essays

The paper "Coca-Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. Coca-Cola Amatil operates in the beverage industry. The industry has the ANZSIC code of 1211 and is mainly dominated by two soft drink makers’ i.e Coca Cola and Pepsi. Coca-Cola Amatil is among the top five coca-cola bottlers worldwide and is one of the largest manufacturer.

The paper "Knowledge Management System Design" is an outstanding example of a marketing essay. As the level of innovation continues to change day in day out Australia’s automotive industry is constantly in need of substantial design to meet the sophisticated customers’ needs, tastes and preferences.

The paper "Nokia Marketing Mix" is an outstanding example of a marketing case study. Nokia is rated as being one of the globe's largest manufactures of telecommunication equipment. Its headquarters are located in Espoo in Finland and it is highly recognized because of its wide range of mobile phones, mobile phone infrastructure as well as other telecommunication equipment.

The paper "Marketing Strategies - FAB Super" is an outstanding example of a marketing case study. FAB Super is a fashion retailer that specialises in high-end women's apparel. The business seeks entry into Canberra, where it targets women beyond size 16. The company’s products are imported from China and locally (Sydney).

The paper "Comparison of Attractiveness of Russia and Singapore for Australian Companies " is an outstanding example of a marketing case study. Over the years, competition has increased greatly in the Australian market due to the increase in globalization and advancement in technology. Due to these external factors, many companies have since moved to the Australian market making it more competitive than before.

The paper "McDonald’s Marketing Analysis" is an outstanding example of a marketing case study. McDonald’s is considered to be one of the most prominent and popular brands across the global scene. The restaurant maintains its brand image by way of listening to its customers. Subsequently, it identifies numerous phases in the marketing process.

The paper "Evaluation of the Marketing Environment Analysis for Haymarket Hotel London " is an outstanding example of a marketing case study. The report is divided into sections that have various topics and subtopics. The introduction section gives an outline of the report and what it will discuss. It also presents a brief overview of the organization.

The paper 'Risk Analysis of China" is a good example of a marketing case study. Studies reveal that China is the modern production hub of the world. In this regard, China accounts for the highest percentage of production processes compared to other world countries. Factors that favor China’s rapid growth in the production industry include accessibility to affordable raw materials and adequacy of cheap work-force.

The paper "Teragren Company Market Analysis" is an outstanding example of a marketing case study. Teragren Company, which is located in Washington at the heart of Bainbridge Island, is one of the developers and designers of bamboo building products. The company which was co-founded by David M. Knight in 1994 is committed to the furnishing of businesses and homes using bamboo products.

The paper "Marketing - Ferrero Group " is an outstanding example of a marketing case study. With China becoming a business hub and opening to foreign businesses, numerous companies are currently seeking entry to this market. Jayaraman (2009, p.56) claims that the increase in business in the Chinese market has been boosted by the ever-increasing population of the middle class.

The paper "Hershey Company Marketing" is an outstanding example of a marketing case study. The report purposes to identify an appropriate new product for Hers Company in India. In so doing, it will use a SWOT analysis in order to determine the appropriate strategy to use in order to capture the consumers.

The paper "Nestle South Africa - Marketing" is an outstanding example of a marketing case study. Founded in 1866 as a gesture of benevolence and innovation by Henri Nestle, the Nestle conglomerate has grown to become a world-renowned food and beverage company. Some of the products from Nestle include ice cream, baby food, snacks, and breakfast cereals.

The paper "Marketing History of the Ferrero Group" is an outstanding example of a marketing case study. This report aims at presenting a company profile of the Ferrero group. Through an analysis of the global, European, and Indian confectionery markets, the paper will highlight Ferrero’s strengths and weaknesses and use it to present a SWOT analysis.

The paper "North American and European Aviation Markets" is an outstanding example of a marketing case study. Most airports in ancient times were possessed and under the control of corporations, government branches, or public sector agencies. It was because the airfields were considered as a natural cartel that was characterized by significant cost-cutting measures, which is a principle that has now been disapproved broadly.

The paper "Globalisation of the Bank of Queensland" is an outstanding example of a marketing case study. The Bank of Queensland is one of the major banks in Australia whose presence and effectiveness is widely felt in the banking industry. The banks ride on the wheels of innovativeness, competitiveness and dynamicity.

Generally speaking, the paper "Marketing Strategy for Cathay Pacific Airline " is an outstanding example of a marketing case study. Marketing is an important aspect of every business as it ensures the creation of profitable values by focusing efficiently and effectively on different marketing mechanisms.

The paper "Entry Modes of Multinational Companies into the International Markets - Starbucks Corporation" is an outstanding example of a marketing case study. It has been evident that different companies have embraced different entry strategies with regard to how they approach different markets at different times.

The paper "Global Marketing Strategies for Hyundai Motor Company " is an outstanding example of a marketing case study. The Hyundai Motor Company has numerous opportunities in both the Indian and United States markets. The company should focus on taking advantage of these opportunities to carve a niche in the motor industry and become the preferred motor company in its various target markets.

The paper "Coca Cola Amatil Marketing Mix" is an outstanding example of a marketing case study. This analysis will center on Coca-Cola Amatil which operates in the beverage industry and has robust operations in five countries including New Zealand, Australia, Papua Guinea, Fiji and Indonesia. This analysis will be divided into four major segments as evident into the subsequent sections.

The paper "Market Trends - McDonald's Fast Food Outlets" is an outstanding example of a marketing assignment. The paper will look at the organisation that I work in that is McDonalds Fast Food outlets. The company has been successful in many countries including Australia. The company has its share in the Australian and international markets.

The paper "Market Trends and Developments Version for Jeanswest" is an outstanding example of a marketing case study. Jeanswest is one of Australia’s leading fashion retailers. With more than 3000 stores across Australia, New Zealand, the Middle East, Fiji and China, the company is continuing to expand its international footprint to become a truly global brand.

The paper "Melbourne City Football Club - Marketing Strategies" is a perfect example of a marketing case study. Melbourne City Football Club is based in Melbourne, Australia. The club's history dates back to 2009 and has been in the national premier league under the Football Federation of Australia (FFA).

The paper "Teragren Company Marketing Strategy " is an outstanding example of a marketing case study. It is the aim of every business to ensure that it experiences growth. Marketing strategies offer businesses the opportunity to ensure that they meet their target goals in relation to the creation of a positive brand identity, taste, and preference within the market.

The paper "Appropriate Terms of Trade" is an outstanding example of marketing coursework. Transport is the vital link between a receiver and a supplier, and the objective is to receive the products in good condition, where and when they are required (Ramberg, 2005). This requires close collaboration between the transporter, procurement staff, and the supplier.

The paper "Brother Espresso - Marketing " is an outstanding example of a marketing case study.  Purpose & Mission of the Business: The main objective of the business to provide freshly brewed quality coffee to people so that people become fresh and help to fulfil the desire to drink quality coffee.

The paper "The Hotel Company’s Marketing Strategy" is a great example of a Marketing Case Study. The Avant-Garde Art exhibition over and over again, endeavors to draw attention to the cultural blend as well as an aesthetic multiplicity that replicates worldwide modern-day art. This has an indication that the people who come to view the arts in addition to the exhibitors. 

The paper "Segmentation Process in News Limited " is a great example of a marketing essay. After analyzing News Ltd, it was discovered that through developing and designing segment analysis successful market strategy can be achieved. However, for the firm to achieve its goal it is important to try and develop environmental and industry analysis so that a holistic perception of the firm’s competitiveness can be achieved.

The paper "The Extent of Homogeneous in the World" is an outstanding example of a marketing essay. If an individual strolls into Starbucks, they will find themselves embroiled in a cultural experiment on a much bigger scale. Additionally, in less than fifty years, Starbucks has developed over 20,000 chains across the world (Riccardo et al.,2013, web).

When a business enters a new market or industry due to its diversification, it tends to develop new products for the particular new industry or market (Patrick, 2012). Sony Corporation has a history of being highly diversified which has at times even resulted in the losses that they were incurring at one point in time (Dheeman, Schildwachter, and Harrison, 2012).

The paper "Global Social Sustainability" is a great example of a marketing report. This report tries to handle the issue of sustainability and the effects it has on the performances of industries and enterprises, a special concentration is emphasized in the manufacturing sector. There are some issues that must be put into consideration in a production environment.

The paper "Alternative Pricing and Distribution Models in Social Marketing" is an outstanding example of a marketing essay. Commercial marketing is achieved through the development of a given brand identity that the clients can relate to on a personal level (Wood, 2008). Commercial marketing can be utilized as a way of addressing some economic, environmental, and sustainability issues.

The paper "Monowears Design Entry Strategy into China " is an outstanding example of a marketing case study. Monowear Design has decided to enter the Chinese market, has already registered a subsidiary company and therefore intends to enter the country as a wholly foreign-owned enterprise. This report identifies its mode of entry into China as that of an exporter, with the recipient being the local subsidiary.

The paper "Marketing Mix Analysis of Qantas Airlines Limited " is an outstanding example of a marketing case study. The objective of this paper is to provide a detailed analysis of the marketing mix and service gap of Qantas airlines. Established in 1920, Qantas has the honor of being the oldest continuously operating airline in Australia and the second oldest in the world.

The paper "Ecostore Marketing Analysis" is an outstanding example of a marketing case study. The Australian market for cleaning and personal care product has registered remarkable growth in the past few decades. In 2014, the market recorded 3.5% growth, which was largely driven by an increase in household spending by Australians (Euromonitor International 2015).

The paper "Marketing Background of Ecostore" is an outstanding example of a marketing case study. This paper looks at evaluating the marketing mix and competition which Ecostore faces and the manner in which different strategies are undertaken to deal with it. The report has been divided into different parts and starts with the marketing background of the company.

The paper "Green Business Strategies for Small and Medium-Sized Businesses" is an outstanding example of a case study on marketing. Ecostore is a New Zealand-based company and prides itself in using safe and sustainable minerals and plants based ingredients in producing its products. Some of the company’s products include body wash, soaps, and other baby care products.

The paper "International Marketing Mix Management of Ecostore" is an outstanding example of a case study on marketing. Ecostore stands out as one of the leading manufacturers of products that are free from chemical substances. These products result from the processing of organic raw materials which further develop eco-friendly commodities.

The paper "Service Blueprinting - Shouldice Hospital " is an outstanding example of a marketing case study. The service blueprinting process is a tool for enabling users to view a framework for improving services. It is a service-planning tool, used to develop innovative services and ways of improving the current services.

The paper "The Successful Marketing Strategies for Actionaid Australia " is an outstanding example of a marketing research proposal. The main objective of this study is determining the successful marketing strategies for the case organisation, ActionAid Australia, a not-for-profit organisation based in Australia. The organization is a rights-based agency that deals with the root causes of injustice as well as poverty.

The paper "Customer Attitudes to Online Banking" is an outstanding example of a marketing essay. Online banking entails making use of electronic payment systems in transactions. The banks that provide online banking services ensure that the customers can be in a position to make use of ATMs at retail stores and other businesses.

The paper "Purchasing Cartier Love Bracelet" is an outstanding example of a marketing case study. The decision to buy or consume a product comes from a need created that leads to a demand for the product. Every business operates with the intention that the demand created in the market will enable the business to make sales and their products preferred by consumers.

The paper "Promotion and Key Competitors of Pandora Brand" is a great example of a marketing case study. Pandora is a Danish jeweller company that deals with high quality, hand-finished modern jewellery that is also affordable. Pandora’s portfolios include silver and gold necklace, pendants, bracelets and charms. The product in focus is Pandora’s gold or silver necklaces. This is one of Pandora’s products that is quite famous in the market (Bitti, 2017).

The paper "New Business Venture of Vending Machine Company in Oxford England" is an outstanding example of a marketing case study. Vending operators are increasingly investing in technology. There was for example a growing trend for telemetry capability in vending machines, enabling the monitoring and analysis of stock and vending figures from network machines nationwide.

The paper "Successful Advertising Campaign and Creative Brief" is a great example of a Marketing Case Study. On a daily basis, thousands of advertising campaigns run through different platforms. The core reason for advertising is to ensure that the target audience receives information to trigger them to react in certain stimuli in a certain way. 

The paper "Marketing Strategy for a World Travel Agency" is a perfect example of a marketing case study. World Travel Agency marketing objectives is to ensure the growth of sales to achieve breakeven within eight months of operation. The third quarter of operation will target at least 10% profit of the operation costs. The industry agency in Australia depends on the robust tourism industry for its growth.

The paper "Classical Conditioning and Influence on Personal Consumer Behaviour" is an outstanding example of a marketing essay.  Consumer behaviour is an essential determinant of the success of a product or service in any market. This is because it is the consumer that conducts purchases and little or more interest in a product or a service will determine the level of profitability of the said commodity.

The paper "Marketing Mobile Applications to Students" is a perfect example of a marketing case study. The student population, globally, is a very ripe market for various products that they consume due to the necessity that arises out of the situation that surrounds them. The advancements in technology have necessitated the rise of the consumption of mobile apps that are important in accomplishing various tasks.

The paper "The Market Opportunities - Tesco " is a perfect example of a marketing case study. Tesco is a U.K. based supermarket chain with a large number of stores and has differentiated from its core business as a grocery retailer and offers a wide range of home products (Zhao 2014). The firm’s vision is to acquire a valuable position among its employees, customers, community, and shareholders.

The paper "Organisation Innovation for Adidas Company" is a great example of a marketing case study. Adidas was established in 1924 and has continuously developed to introduced and improve customer products. The company brings together designers, innovators and managers in developing products and engaging the customers.

The paper "Marketing Analysis of Cancer Council Australia" is a great example of a marketing case study. Cancer Council Australia is the federal body mandated to prevent and control cancer in Australia. One of our major duties is the prevention of cancer. In so doing, we help Australians to eat healthier foods, protect themselves from ultraviolet rays, stop smoking and have a physical activity regime.