Factors Influencing Consumer Decision Making - Coursework Example

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Summary

The paper "Factors Influencing Consumer Decision Making" is an outstanding example of marketing coursework. In the current globalized world defined by the economic crisis as well as intense completion, consumers are becoming the important assets of the marketers (Schiffman, 2010). We should understand that every person is a consumer and there is a change in patterns when it comes to motives and attitudes in purchasing products…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 14 (3500 words)
Downloads: 0

Extract of sample "Factors Influencing Consumer Decision Making"

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