Integrated Marketing Strategy Adopted by General Motors - Case Study Example

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Summary

The paper "Integrated Marketing Strategy Adopted by General Motors" is a good example of a marketing case study. Communication with customers is a vital aspect that shapes the manner in which organizations perform and determines the chances of succeeding or not. Identifying and using the correct channel through which proper implementation of integrated marketing tools will help to shape the performance and determine the long-term success…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 15 (3750 words)
Downloads: 0

Extract of sample "Integrated Marketing Strategy Adopted by General Motors"

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