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Marketing Essays

Result for Subject Marketing:
19918 essays
Nivea for Men: Marketing Planning Marketing Assignment
11 pages (3191 words) , Download 0 , Assignment
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The paper "Nivea for Men: Marketing Planning" is a great example of an assignment on marketing. Marketers previously designed their plan on the assumption of zero and infinite environmental effects. Following the growing recognition of the infinite resources besides higher environmental costs, there is an urgent need for planners to re-evaluate their practices and theory.
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Consumer Behavior Project Marketing Assignment
14 pages (3592 words) , Download 0 , Assignment
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Once marketers are able to evaluate and influence the behaviour of the consumers, then they are able to determine the marketing force to use and the time to make the applications necessary. To understand consumer behaviour, experts try to examine the processes of purchase decisions that trigger consumers to make a purchase of a particular product.
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Branding in Modern ommercial World Marketing Assignment
11 pages (2806 words) , Download 0 , Assignment
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The availability of credit has for a long time been encouraging people to spend on things they even did not plan for. For instance, with the emergence of fashions and trends, especially in the electronic industry, people are attracted to new brands even when their previous purchases are still in good condition.
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Aspects of Marketing Marketing Assignment
10 pages (2881 words) , Download 0 , Assignment
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Apart from this, other risks such as financial concerns, changes in the product aspects are also included in the risk factors for a purchase decision. One of my recent experiences of purchasing a product made me aware of the risks that are associated with the process of purchase decision making.
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Relationship Marketing Marketing Assignment
12 pages (3478 words) , Download 0 , Assignment
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Besides, marketing entails managing customer relationships in a manner that benefits both the organization and the stakeholders. Therefore, the modern definition of marketing focuses more on the management of relationships as opposed to traditional marketing that focused on creating awareness about the particular product.
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The Freedom from Diseases Campaign Marketing Assignment
12 pages (3581 words) , Download 0 , Assignment
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The underlying motive of the campaign is to alter the behaviour of Aboriginal Australians towards different diseases they are facing and their treatments. The campaign is targeted to provide professional medical services to the Aboriginal Australians as well as motivating them to utilize professional healthcare assistance rather than relying on traditional treatments.
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Concept of Marketing Marketing Assignment
14 pages (3619 words) , Download 0 , Assignment
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In this regard, smartphones have bought a revolution in the field of technology, which has offered wide opportunities for growth and success. It is worth mentioning that the organizations need to concentrate on the development of various marketing strategies through prioritizing the development of products and services that the company offers to its customers.
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Cost Of Quality, Quality Gurus and Customer Service and Quality Marketing Assignment
9 pages (2252 words) , Download 0 , Assignment
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Customers want their needs fulfilled and their problems solved by the product they are buying or using. If the product is meeting its requirements, only then the customers will be satisfied. Providing them products of superior quality only will ensure that the customers are satisfied with what they are buying.
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Logistics Issues Marketing Assignment
18 pages (4671 words) , Download 1 , Assignment
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There is an agreement that the term logistics generally refers to the organization and control of an operation to ensure labor and equipment are available at the right place, at the right time, and in the right quantity. Logistics is essential in marketing and management. Logistical support is critical for the success of a company’s operation.
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Customer Service Statements, Sales Metrics Marketing Assignment
10 pages (2711 words) , Download 0 , Assignment
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The paper "Customer Service Statements, Sales Metrics" is an outstanding example of a marketing assignment. According to the federal privacy act personal information has two meanings either information or an opinion that could be from the part of a database which can be true or not true, recorded in a material form or not.
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Corporate Communications & PR - Toyota Motors Company Marketing Assignment
7 pages (2136 words) , Download 0 , Assignment
Free
The paper "Corporate Communications & PR - Toyota Motors Company " is an outstanding example of a marketing assignment. The automobile industry is one of the most growing and developing industries across the world. It has become one of the most significant economic drivers in several nations that have invested in it, the American automobile being the finest example.
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Distribution and Retail Marketing Assignment
6 pages (1708 words) , Download 0 , Assignment
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The main aim of Supply Chain Management is to help the manufacturers and everyone in the supply chain process to have adequate knowledge about the proper management of stock. The Supply Chain Management was initiated to help mainly the companies functioning in the processed food distribution industry (Harris, 2010).
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Marketing Principles of Enterprise Rent-A-Car Marketing Assignment
11 pages (3074 words) , Download 0 , Assignment
Free
The paper "Marketing Principles of Enterprise Rent-A-Car" is a wonderful example of an assignment on marketing. Enterprise Rent-A-Car is basically a private car rental business and more than 850,000 vehicles are being operated. The main aim and goal of this company is quite different than that of other businesses. The main goal of Enterprise Rent-A-Car is customer satisfaction.
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Affiliate Marketing, Search Engine Marketing, and Viral Marketing Marketing Assignment
12 pages (3869 words) , Download 0 , Assignment
Free
The paper "Affiliate Marketing, Search Engine Marketing, and Viral Marketing" is a wonderful example of an assignment on marketing. Emerging Trends in the world of business are increasingly being shaped by the influences of technology and IT. The world of marketing is having much influence from IT and e-marketing strategies, which are slowly gaining appreciation across the globe.
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Global Hotel Industry Project Marketing Assignment
10 pages (2747 words) , Download 0 , Assignment
Free
The paper "Global Hotel Industry Project" is an outstanding example of a marketing assignment. According to the World Tourism Organization (WTO), the tourism or hotel industry is recognized as the most competitive industry accounting for more than 40 percent of the revenue of the nation. Due to which the gross domestic product (GDP) and gross national product (GNP) enhanced to a significant extent.
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Global Relationship Marketing and Its Influence Marketing Assignment
10 pages (4318 words) , Download 0 , Assignment
Free
Dubai is a tourist hub that receives many tourists annually thus it creates a market that can create high returns on investment. Thus, it is evident that expanding a Cruise business into Dubai is a viable business opportunity. For the expansion in NCL, this company needs to build strong relations with the customers for various reasons to capture the Dubai market.
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Money, Banking and the Financial Crisis Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
Free
The analysis reveals that Italy and Spain were the countries that were most troubled in the banking area. ECB hopes that in the near future the regulation of all European banks will be brought under one consistent standard. The assessment of the banks had made several banks to shed their non-profitable assets and raise new capital.
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The Concepts of Distribution and Retailing Marketing Assignment
11 pages (2938 words) , Download 0 , Assignment
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One more aspect of marketing is that of retailing which is a booming sector in today’s scenario. To obtain a competitive advantage in the retail industry it is very important that the retailer has a wide range of products to offer the customers and it creates a perfect ambiance for the customers to shop from the retail outlets comfortably. The main focus of the retailers should be on the customers. 
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Entrepreneurial Marketing and the Concept of Entrepreneurship Marketing Assignment
16 pages (4532 words) , Download 0 , Assignment
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This assignment also discusses EM that plays a significant role in assisting large companies in their performing business operations with better competitive advantages. Additionally, the management of large companies adopts the concept of intrapreneurship with the aim of performing their operations in a profitable manner. 
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Retail Marketing Marketing Assignment
16 pages (4855 words) , Download 0 , Assignment
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UK retail industry has become highly competitive as several leading multinational and domestic retail chains are implementing unique strategies in the business operation process in order to gain potential competitive advantages. Tesco Plc. can be considered as one of the leading UK based multinational retail chains.
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International Banking, Measure of Asset Liquidity Marketing Assignment
7 pages (1902 words) , Download 0 , Assignment
Free
The paper "International Banking, Measure of Asset Liquidity" is an outstanding example of a marketing assignment. The international banking sector came to the fore when counting the sectors that contributed much to the financial crisis that rocked the world in the years 2007/2008. Through the same crisis, other effects like the subprime mortgage crisis were bored and they continued the effect that the financial crisis had already created.
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Abercrombie and Fitch: Expanding into the European Market Marketing Assignment
11 pages (3442 words) , Download 0 , Assignment
Free
For instance, it has had successful promotions in Singapore due to its occurrence in conflicts and context culture. The company managed to trigger the individual’s emotions and created a unique experience that helped the firm to link with its customers. Thus, the strategy helped them in building up the company’s image around Singapore.
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Marketing Plan of BoxPlus Company Marketing Assignment
7 pages (1987 words) , Download 0 , Assignment
Free
This marketing plan is developed for a new company, the BoxPlus.  It is formed by a group of friends who  have set their minds in establishing a business after college.   They come up with an idea of supplying restaurants, retail outlets and specialty shops with secondary packages to put their products into.
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How Conversational Is Online Advertising Marketing Assignment
8 pages (2215 words) , Download 0 , Assignment
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Mobile phones, social media, search engines, etc. provide interconnection between marketers and customers anywhere and anytime. Either the marketer or the customer can initiate or terminate the conversation hence giving both parties some control over the online exchanges. Marketers use affiliate marketing programs and other forms of marketing to encourage online participation of the audience.
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Sport Sponsorship Strategy Marketing Assignment
13 pages (4103 words) , Download 0 , Assignment
Free
The big number of fans means increased revenues for the club and its sponsors, and is bound to attract other potential sponsors due to its economic viability. The achievement of these metrics depends on three key strategies, among which are having agent outlets, issuing bonus games and reducing the prices of tickets
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Marketing Planning Issues for Samsung Mobile Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
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Investors should therefore remember that the last traded price is not necessarily the price the market order will be executed at.  In a highly competitive market, the price at which a market order is executed often changes from the last traded price. Marketing orders tend to put markets in a stable condition, help in standardization of quality and the packaging process.
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Proposed Marketing Plan for Chacha Inn Marketing Assignment
16 pages (4238 words) , Download 0 , Assignment
Free
The paper "Proposed Marketing Plan for Chacha Inn" is a great example of a Marketing assignment. The key features of this report are the proposed marketing plan for Chacha Inn. Chacha Inn is a garden retreat in Mount Abu, India, that specializes in a variety of hospitality products and services for its varied customers.
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Marketing Plan of Delamere Dairy's Range of Goats' Marketing Assignment
10 pages (2622 words) , Download 0 , Assignment
Free
The paper "Marketing Plan of Delamere Dairy's Range of Goats" is an outstanding example of a Marketing assignment. The name of the new business is YOYO goat’s Yoghurt Shop selling exclusively Delamere goat’s yogurt and flavors that will be served in cups varying from 360g, 360g, 450g, and 125g. The yogurt will be sold in two places namely: Dubai Mall and Dubai Festival City.
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The Benefit of a Strategic Marketing Plan Marketing Assignment
14 pages (3934 words) , Download 0 , Assignment
Free
The paper "The Benefit of a Strategic Marketing Plan" is an impressive example of a Marketing assignment. Behind any successful business is an effective and strategic marketing plan. Thus, business/firms are advised to do what is seen as strategically right than what is immediately profitable’’. Marketing planning has regained recognition and is seen as first priority of development within an organization.
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Changing of Advertising and Promotion over Decades Marketing Assignment
6 pages (1775 words) , Download 0 , Assignment
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Brand financial value is measured at the level of Earnings Before Interest & Tax. The brand exists only if it creates a profitable business. The journey of the brand is from awareness to strength to value. The brand has value addition- encourages trials, repeat sales, retains consumer base in spite of low-cost imitations or alternatives.
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Successful Marketing Practices Marketing Assignment
6 pages (2040 words) , Download 0 , Assignment
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The paper "Successful Marketing Practices" is a wonderful example of an assignment on marketing. Marketing is a process by which the trading objectives of an organization are achieved by satisfying customer wants and needs. By paying attention to customer wants and needs, organizations are more likely to achieve their objectives in the marketplace.
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Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure Marketing Assignment
6 pages (1612 words) , Download 0 , Assignment
Free
The paper “Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure”  is a meaty example of an assignment on marketing. The essence of marketing activities is associated with the identification of the consumers’ needs and wants, and then the satisfaction of what the consumer demands better than what competitors can offer.
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Public Sector Marketing of Dubai Metro Marketing Assignment
8 pages (2276 words) , Download 0 , Assignment
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The mechanisms that Dubai Metro uses to promote public sector marketing have helped the organization to meet its objectives that include serving more than 170,000 passengers daily. The service is offered efficiently and effectively and this has enabled the organization to be a world-class public transport organization.
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Role Description of a Marketing Officer at Unilever Inc Marketing Assignment
7 pages (1427 words) , Download 0 , Assignment
Free
The paper “Role Description of a Marketing Officer at Unilever Inc” is a  delightful variant of an assignment on marketing. Unilever's industry competitors consist of Seasoning, Condiment production, and Sauce Company in the United States. The industry under which Unilever company operates in is manufacturing which deals with products like spices, salad dressings, Seasoning, etc.
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Role Description and Work Plan for a Position of Customer Relationship Specialist Marketing Assignment
6 pages (1621 words) , Download 0 , Assignment
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The paper “Role Description and Work Plan for a Position of Customer Relationship Specialist” is a  fascinating variant of an assignment on marketing. Bank of Queensland in Australia seeks to recruit Customer Relationship Specialist to work at its branch in Browns Plains. The bank expects the prospective employee to sustain its growth rate.
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Using Social Media for Market Investigation Marketing Assignment
6 pages (1566 words) , Download 0 , Assignment
Free
Social media is a global platform that is used by customers who are located in different parts of the world. As a result, it is hard for modern public relation practitioner to the segment-specific group. As a result, the platform is best suited for a global business that targets customers that emanate from different parts of the world.
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Developing Effective Communication Strategies for Marketing Segments Marketing Assignment
11 pages (2834 words) , Download 0 , Assignment
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The paper "Developing Effective Communication Strategies for Marketing Segments' is a wonderful example of an assignment on marketing. This was an interesting unit of study. The advent of a concept of goods or service and its journey to find the target consumer is very fascinating because of the innumerable factors that move it along the course.
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Changing Perspective in Marketing Planning Marketing Assignment
9 pages (2596 words) , Download 0 , Assignment
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The paper "Changing Perspective in Marketing Planning" is an outstanding example of a marketing assignment. Traditional marketing planning emphasizes pricing, product, promotion and place. A company designs a product, prices the product, places it in stores, and finally comes up with a promotion campaign for the product.
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Developing Organisational Marketing Objectives Marketing Assignment
33 pages (9207 words) , Assignment
Nobody downloaded yet
The paper “Developing Organisational Marketing Objectives” is a thoughtful variant of the assignment on marketing. Competitive analysis is assessing the effects of the entry of competitors who may be individuals or organizations that provide the same products and services as the organizations and therefore affect the various aspects of the organization such as the customer base.
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Public Relations Theory Marketing Assignment
8 pages (2331 words) , Download 0 , Assignment
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The paper "Public Relations Theory " is an outstanding example of a marketing assignment. In order to come up with an effective public relations campaign about a complex project in an area where I have little knowledge, I would use the systematic/excellence public relations theory. This is a theory that advocates for symmetrical two-way communication in public relations work in order to enhance effective results.
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Marketing Communications Marketing Assignment
12 pages (3292 words) , Download 0 , Assignment
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The paper "Marketing Communications" is an outstanding example of a marketing assignment. To confirm the purpose, the required outcomes and style of a conference, I would need to initially speak to the conference convenors. In addition, I will also need a brief of the conference requirements to assist in the planning. When confirming any detail and requirements, the convenor will need to be involved in this process for approval.
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The Provisions of the Scallop Fishing and Marketing Act Marketing Assignment
8 pages (2201 words) , Download 0 , Assignment
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The paper 'The Provisions of the Scallop Fishing and Marketing Act' is a great example of a marketing assignment. The issue in the scenario given is whether by incorporating a company Bob can be able to double his commercial fishing and exceed the quota limit set by the Scallop Fishing and Marketing Act.
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Clean Environment Services Business Idea Marketing Assignment
12 pages (2964 words) , Download 0 , Assignment
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The services the business is going to provide include domestic cleaning in offices and homes, packages for spring cleaning, window cleaning, clean that will be regular and one-off, washing and ironing, carpet cleaning, emergency cleaning, and cleaning for people who are moving in or out. The services will use staffs that are trained, trusted, and friendly.
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Distribution Strategy Using Digital Marketing Marketing Assignment
12 pages (3220 words) , Download 0 , Assignment
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However, if Room Key opts to close its loop once again, it is apparent that Accor should consider the equity partnership option over its commercial partnership counterpart. Room Key's decision to enter the Travelocity partnership targeted to improve its image rather than improve the returns realized by the member brands.
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Royal Bank of Canada Retail Marketing Marketing Assignment
6 pages (1610 words) , Download 0 , Assignment
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The paper "Royal Bank of Canada Retail Marketing" is an outstanding example of a marketing assignment. The most important objective of any bank – or just about any other business, for that matter – is to increase its shareholder's wealth by obtaining the maximum value from its earnings, or to put it another way, to have the highest possible percentage of its revenue be profit.
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Marketing Strategy and Factors of Customer Satisfaction Marketing Assignment
9 pages (2227 words) , Download 0 , Assignment
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The paper “Marketing Strategy and Factors of Customer Satisfaction” is a useful example of a marketing assignment. Firms acknowledge that pricing is one of the most influential elements of marketing that has the potential to change a business for good. They, therefore, pay too much attention to the prices at which they offer their products, more than even other factors such as the production costs.
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New Business Models, Potential Rewards and Risks Involved in Conducting Business in Emerging Markets Marketing Assignment
10 pages (2520 words) , Download 0 , Assignment
Free
The paper “New Business Models, Potential Rewards and Risks Involved in Conducting Business in Emerging Markets” is a worthy example of a marketing assignment. Emerging markets play a critical role for business people and investors. At one particular time, there must be emerging markets where investors are looking up to start venturing.
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Automobile Marketing: Distribution Strategies for Competitiveness Marketing Assignment
9 pages (1 words) , Download 0 , Assignment
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The paper "Automobile Marketing: Distribution Strategies for Competitiveness" is a perfect example of an assignment on marketing. This paper analyses the provided SPSS data file “GlobalMotors.sav” to answer all the market analysis questions provided in the case study of Global Motors vehicle models. The paper uses descriptive statistics to analyses question one to FIVE.
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The Marketing Mix of a Transport and Logistics Company Marketing Assignment
11 pages (2937 words) , Download 0 , Assignment
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The paper "The Marketing Mix of a Transport and Logistics Company" is a wonderful example of an assignment on marketing. The marketing mix refers to putting the right product or a combination thereof in the right place, at the right price, and at the right time. These are essentially referred to as the 4Ps of marketing.
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Macro and Micro-Economic Factors That Influence Marketing Decisions Marketing Assignment
8 pages (2097 words) , Download 0 , Assignment
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The paper "Macro and Micro-Economic Factors That Influence Marketing Decisions" is a wonderful example of an assignment on marketing. A marketing environment covers the external forces that shape a firm’s capacity to develop and maintain relationships and transactions that are successful with target customers.
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