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Marketing Essays

Result for Subject Marketing:
19895 essays
Sport Sponsorship Strategy Marketing Assignment
13 pages (4103 words) , Download 0 , Assignment
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The big number of fans means increased revenues for the club and its sponsors, and is bound to attract other potential sponsors due to its economic viability. The achievement of these metrics depends on three key strategies, among which are having agent outlets, issuing bonus games and reducing the prices of tickets
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Marketing Planning Issues for Samsung Mobile Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
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Investors should therefore remember that the last traded price is not necessarily the price the market order will be executed at.  In a highly competitive market, the price at which a market order is executed often changes from the last traded price. Marketing orders tend to put markets in a stable condition, help in standardization of quality and the packaging process.
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Proposed Marketing Plan for Chacha Inn Marketing Assignment
16 pages (4238 words) , Download 0 , Assignment
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The paper "Proposed Marketing Plan for Chacha Inn" is a great example of a Marketing assignment. The key features of this report are the proposed marketing plan for Chacha Inn. Chacha Inn is a garden retreat in Mount Abu, India, that specializes in a variety of hospitality products and services for its varied customers.
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Marketing Plan of Delamere Dairy's Range of Goats' Marketing Assignment
10 pages (2622 words) , Download 0 , Assignment
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The paper "Marketing Plan of Delamere Dairy's Range of Goats" is an outstanding example of a Marketing assignment. The name of the new business is YOYO goat’s Yoghurt Shop selling exclusively Delamere goat’s yogurt and flavors that will be served in cups varying from 360g, 360g, 450g, and 125g. The yogurt will be sold in two places namely: Dubai Mall and Dubai Festival City.
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The Benefit of a Strategic Marketing Plan Marketing Assignment
14 pages (3934 words) , Download 0 , Assignment
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The paper "The Benefit of a Strategic Marketing Plan" is an impressive example of a Marketing assignment. Behind any successful business is an effective and strategic marketing plan. Thus, business/firms are advised to do what is seen as strategically right than what is immediately profitable’’. Marketing planning has regained recognition and is seen as first priority of development within an organization.
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Changing of Advertising and Promotion over Decades Marketing Assignment
6 pages (1775 words) , Download 0 , Assignment
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Brand financial value is measured at the level of Earnings Before Interest & Tax. The brand exists only if it creates a profitable business. The journey of the brand is from awareness to strength to value. The brand has value addition- encourages trials, repeat sales, retains consumer base in spite of low-cost imitations or alternatives.
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Successful Marketing Practices Marketing Assignment
6 pages (2040 words) , Download 0 , Assignment
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The paper "Successful Marketing Practices" is a wonderful example of an assignment on marketing. Marketing is a process by which the trading objectives of an organization are achieved by satisfying customer wants and needs. By paying attention to customer wants and needs, organizations are more likely to achieve their objectives in the marketplace.
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Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure Marketing Assignment
6 pages (1612 words) , Download 0 , Assignment
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The paper “Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure”  is a meaty example of an assignment on marketing. The essence of marketing activities is associated with the identification of the consumers’ needs and wants, and then the satisfaction of what the consumer demands better than what competitors can offer.
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Public Sector Marketing of Dubai Metro Marketing Assignment
8 pages (2276 words) , Download 0 , Assignment
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The mechanisms that Dubai Metro uses to promote public sector marketing have helped the organization to meet its objectives that include serving more than 170,000 passengers daily. The service is offered efficiently and effectively and this has enabled the organization to be a world-class public transport organization.
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Role Description of a Marketing Officer at Unilever Inc Marketing Assignment
7 pages (1427 words) , Download 0 , Assignment
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The paper “Role Description of a Marketing Officer at Unilever Inc” is a  delightful variant of an assignment on marketing. Unilever's industry competitors consist of Seasoning, Condiment production, and Sauce Company in the United States. The industry under which Unilever company operates in is manufacturing which deals with products like spices, salad dressings, Seasoning, etc.
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Role Description and Work Plan for a Position of Customer Relationship Specialist Marketing Assignment
6 pages (1621 words) , Download 0 , Assignment
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The paper “Role Description and Work Plan for a Position of Customer Relationship Specialist” is a  fascinating variant of an assignment on marketing. Bank of Queensland in Australia seeks to recruit Customer Relationship Specialist to work at its branch in Browns Plains. The bank expects the prospective employee to sustain its growth rate.
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Using Social Media for Market Investigation Marketing Assignment
6 pages (1566 words) , Download 0 , Assignment
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Social media is a global platform that is used by customers who are located in different parts of the world. As a result, it is hard for modern public relation practitioner to the segment-specific group. As a result, the platform is best suited for a global business that targets customers that emanate from different parts of the world.
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Developing Effective Communication Strategies for Marketing Segments Marketing Assignment
11 pages (2834 words) , Download 0 , Assignment
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The paper "Developing Effective Communication Strategies for Marketing Segments' is a wonderful example of an assignment on marketing. This was an interesting unit of study. The advent of a concept of goods or service and its journey to find the target consumer is very fascinating because of the innumerable factors that move it along the course.
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Changing Perspective in Marketing Planning Marketing Assignment
9 pages (2596 words) , Download 0 , Assignment
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The paper "Changing Perspective in Marketing Planning" is an outstanding example of a marketing assignment. Traditional marketing planning emphasizes pricing, product, promotion and place. A company designs a product, prices the product, places it in stores, and finally comes up with a promotion campaign for the product.
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Developing Organisational Marketing Objectives Marketing Assignment
33 pages (9207 words) , Assignment
Nobody downloaded yet
The paper “Developing Organisational Marketing Objectives” is a thoughtful variant of the assignment on marketing. Competitive analysis is assessing the effects of the entry of competitors who may be individuals or organizations that provide the same products and services as the organizations and therefore affect the various aspects of the organization such as the customer base.
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Public Relations Theory Marketing Assignment
8 pages (2331 words) , Download 0 , Assignment
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The paper "Public Relations Theory " is an outstanding example of a marketing assignment. In order to come up with an effective public relations campaign about a complex project in an area where I have little knowledge, I would use the systematic/excellence public relations theory. This is a theory that advocates for symmetrical two-way communication in public relations work in order to enhance effective results.
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Marketing Communications Marketing Assignment
12 pages (3292 words) , Download 0 , Assignment
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The paper "Marketing Communications" is an outstanding example of a marketing assignment. To confirm the purpose, the required outcomes and style of a conference, I would need to initially speak to the conference convenors. In addition, I will also need a brief of the conference requirements to assist in the planning. When confirming any detail and requirements, the convenor will need to be involved in this process for approval.
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The Provisions of the Scallop Fishing and Marketing Act Marketing Assignment
8 pages (2201 words) , Download 0 , Assignment
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The paper 'The Provisions of the Scallop Fishing and Marketing Act' is a great example of a marketing assignment. The issue in the scenario given is whether by incorporating a company Bob can be able to double his commercial fishing and exceed the quota limit set by the Scallop Fishing and Marketing Act.
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Clean Environment Services Business Idea Marketing Assignment
12 pages (2964 words) , Download 0 , Assignment
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The services the business is going to provide include domestic cleaning in offices and homes, packages for spring cleaning, window cleaning, clean that will be regular and one-off, washing and ironing, carpet cleaning, emergency cleaning, and cleaning for people who are moving in or out. The services will use staffs that are trained, trusted, and friendly.
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Distribution Strategy Using Digital Marketing Marketing Assignment
12 pages (3220 words) , Download 0 , Assignment
Free
However, if Room Key opts to close its loop once again, it is apparent that Accor should consider the equity partnership option over its commercial partnership counterpart. Room Key's decision to enter the Travelocity partnership targeted to improve its image rather than improve the returns realized by the member brands.
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Royal Bank of Canada Retail Marketing Marketing Assignment
6 pages (1610 words) , Download 0 , Assignment
Free
The paper "Royal Bank of Canada Retail Marketing" is an outstanding example of a marketing assignment. The most important objective of any bank – or just about any other business, for that matter – is to increase its shareholder's wealth by obtaining the maximum value from its earnings, or to put it another way, to have the highest possible percentage of its revenue be profit.
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Marketing Strategy and Factors of Customer Satisfaction Marketing Assignment
9 pages (2227 words) , Download 0 , Assignment
Free
The paper “Marketing Strategy and Factors of Customer Satisfaction” is a useful example of a marketing assignment. Firms acknowledge that pricing is one of the most influential elements of marketing that has the potential to change a business for good. They, therefore, pay too much attention to the prices at which they offer their products, more than even other factors such as the production costs.
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New Business Models, Potential Rewards and Risks Involved in Conducting Business in Emerging Markets Marketing Assignment
10 pages (2520 words) , Download 0 , Assignment
Free
The paper “New Business Models, Potential Rewards and Risks Involved in Conducting Business in Emerging Markets” is a worthy example of a marketing assignment. Emerging markets play a critical role for business people and investors. At one particular time, there must be emerging markets where investors are looking up to start venturing.
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Automobile Marketing: Distribution Strategies for Competitiveness Marketing Assignment
9 pages (1 words) , Download 0 , Assignment
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The paper "Automobile Marketing: Distribution Strategies for Competitiveness" is a perfect example of an assignment on marketing. This paper analyses the provided SPSS data file “GlobalMotors.sav” to answer all the market analysis questions provided in the case study of Global Motors vehicle models. The paper uses descriptive statistics to analyses question one to FIVE.
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The Marketing Mix of a Transport and Logistics Company Marketing Assignment
11 pages (2937 words) , Download 0 , Assignment
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The paper "The Marketing Mix of a Transport and Logistics Company" is a wonderful example of an assignment on marketing. The marketing mix refers to putting the right product or a combination thereof in the right place, at the right price, and at the right time. These are essentially referred to as the 4Ps of marketing.
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Macro and Micro-Economic Factors That Influence Marketing Decisions Marketing Assignment
8 pages (2097 words) , Download 0 , Assignment
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The paper "Macro and Micro-Economic Factors That Influence Marketing Decisions" is a wonderful example of an assignment on marketing. A marketing environment covers the external forces that shape a firm’s capacity to develop and maintain relationships and transactions that are successful with target customers.
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Applied Strategic Management at Ethiopian Market Marketing Assignment
6 pages (1594 words) , Download 1 , Assignment
Free
The paper "Applied Strategic Management at Ethiopian Market" is an outstanding example of an assignment on marketing. The Ethiopian market is an emerging opportunity for foreign companies willing to enter new markets and expand into the African continent. The paper identify the main pros of Ethiopia as a potential market for international expansion.
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Digital Marketing Strategies Marketing Assignment
12 pages (2199 words) , Download 0 , Assignment
Free
The paper “Digital Marketing Strategies” is an inspiring example of a marketing assignment. The organization is called Creating Better Futures and is based in the UK and Zimbabwe.  Type of organization The organization is a charity organization run by volunteers in the UK and Zimbabwe.
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Marketing and Consumer Behaviour - Intentions, Feelings, and Attitudes Marketing Assignment
7 pages (1766 words) , Download 0 , Assignment
Free
The paper "Marketing and Consumer Behaviour - Intentions, Feelings, and Attitudes" is a wonderful example of an assignment on marketing. All human beings, regardless of their culture or the societies from which they come from, are always making choices about products. Consumer psychology studies people’s behaviors and decisions about the acquisition, consumption, and disposal of goods, etc.
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The Business Environment: Marketing and Planning Marketing Assignment
18 pages (4694 words) , Download 0 , Assignment
Free
The paper "The Business Environment: Marketing and Planning" is a wonderful example of an assignment on marketing. The organization that anticipatory leadership will be implemented will be a smartphone company known as a smartphone. Anticipatory leadership in this type of company is very important as the company deals with an industry where technology and innovation are very crucial.
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Service and Retail Marketing Marketing Assignment
6 pages (1701 words) , Download 0 , Assignment
Free
The paper “Service and Retail Marketing” is a valuable example of a marketing assignment. According to Palmer (2008), a service refers to the production of an important intangible benefit, either on its own or as a key element of a tangible product, which through some form of exchange, satisfies an identified need of a customer.
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Segmentation Factors to Use in Selecting the Target Market Marketing Assignment
6 pages (1520 words) , Download 0 , Assignment
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The paper "Segmentation Factors to Use in Selecting the Target Market" is an outstanding example of a marketing assignment. Marketing is one of the activities that any organization must take seriously to make it prosper. Today, businesses are characterized by competition and the innovation of products. Because of this, any organization must cope with the pressure to enjoy a competitive advantage.
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What Are the Four Types of Consumer Products Marketing Assignment
9 pages (2286 words) , Download 0 , Assignment
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The paper "What Are the Four Types of Consumer Products" is an outstanding example of a marketing assignment. The product can be classified into two categories; business products and consumer products. Unlike business products which are bought for resale purposes, consumer products are bought with the intention of meeting the needs of the final consumer.
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Concept of Glocalization and Its Relation to the Standardization-Adaptation Debate Marketing Assignment
11 pages (2715 words) , Download 0 , Assignment
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The paper "Concept of Glocalization and Its Relation to the Standardization-Adaptation Debate " is an outstanding example of a marketing assignment. This report aims to critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature.
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Benefits of Increasing Employee Engagement to a Business Marketing Assignment
6 pages (1742 words) , Download 0 , Assignment
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The paper "Benefits of Increasing Employee Engagement to a Business" is an outstanding example of a marketing assignment. According to Dessler (2000, 44), human resource management is described as a function within an organization that involves the process of valuing, hiring as well as developing employees to be more productive at their place of work.
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The Current Market Prices of Each of the Securities Marketing Assignment
19 pages (4612 words) , Download 0 , Assignment
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The paper "The Current Market Prices of Each of the Securities" is a perfect example of a marketing assignment. From the formula, it is the dividend paid divided by the difference between the rate of return per annum and the growth rate. This is therefore substituted as shown: 17÷ (9-2) =2.4286. From the figure, there is the expectation of fluctuation in the price of the share in the market.
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Integrating Social Media into Business Practice Marketing Assignment
8 pages (780 words) , Download 0 , Assignment
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In 2014, about 92% of marketers indicated that the use of social media in marketing had positive effects on their businesses (Lee, 2014). This is an indication that it can have positive impacts on the growth and development of a business. About 80% of the companies that use social media indicated that it played a significant role in increasing traffic on their website.
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Southern Garden Center Performance Marketing Assignment
6 pages (1647 words) , Download 0 , Assignment
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The sales division section with its wide array of products favors both households and professions. The professions who buy products in bulk enable the center to adopt low pricing strategies. The fact that the company deals with a large number of products such as gardening equipment and subsequent tools attract a farming population as customers.
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Marketing and Public Relations and Quality Improvement Marketing Assignment
10 pages (2615 words) , Download 0 , Assignment
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“ Prior to the conduct of market analysis, an eight (8) pointer-prerequisites must be achieved in the preparation of a Dietetics Marketing Planning Model, to include:  a) identify the target market; b) conduct market research to include the use of SWOT analysis; c) set realistic and measurable goals.
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Understanding Customer Loyalty Marketing Assignment
10 pages (2830 words) , Download 0 , Assignment
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It is important to mention that the daily high-speed connectivity that is available to the masses in recent times, has played a major role in regards to the process of triggering the rapid pace of development. Talking on this note, it needs to be mentioned that the steady growth of the telecommunication technology.
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Service-Dominant Value Analysis Marketing Article
10 pages (2630 words) , Download 0 , Article
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In their article, the authors redefine the conventional outlook on service and value creation. Supposedly, the article endorses the exchange of services as the main concern in modern markets and services (Vargo, Maglio, & Akaka, 2008, p. 147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences.
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Contemporary Issues in Marketing Management Marketing Assignment
10 pages (2968 words) , Download 1 , Assignment
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This assignment also discusses a technology-oriented business process in HSB-Norr. The information and communication technologies (ICT) play a major role in supporting the relationship management activities in HSB-Norr. The company implements a combination of people, processes and technology for the incorporation of customer relationship management. 
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Marketing Planning Management and Control Marketing Assignment
8 pages (2348 words) , Download 0 , Assignment
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Nike can apply the segmentation approach for successful business in the U.K. and gain higher profitability. Nevertheless, the disadvantages of the segmentation approach might be the fact that this will be a time-consuming process for the company and would involve excessive wastage of money, in terms of research and development.
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Who Is James Dyson and What Is the History of Dyson Marketing Assignment
10 pages (2942 words) , Download 0 , Assignment
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The paper "Who Is James Dyson and What Is the History of Dyson" is a wonderful example of an assignment on marketing. James Dyson is the founder of the organization of Dyson Ltd that came into existence in the year late 70’s. My Dyson started the company of Dyson Ltd with a small group of enthusiastic and energetic engineers in the garden shed.
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The Various Elements of the Marketing Process Marketing Assignment
15 pages (4251 words) , Download 0 , Assignment
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This assignment discusses the evaluation of the benefits and costs of a marketing orientation for Sleepwell, macro and micro environmental factors which influence McDonald's marketing, segmentation criteria for products in different markets for McDonald's and targeting strategy for a selected product/service for McDonald's. 
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Nike on the Market Marketing Assignment
8 pages (2119 words) , Download 0 , Assignment
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Nike started its business as the “Blue Ribbon Sportswear” in 1964. With time it expanded, first introduced a new kind of shoe in 1972 and then it merged into Nike and started its operations since 1984. They have four major competitors in the market namely Adidas, Puma, New Balance and Converse All-Star.
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The Importance of a Visual Advertisement Marketing Assignment
9 pages (2730 words) , Download 0 , Assignment
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The paper "The Importance of a Visual Advertisement " is an outstanding example of a marketing assignment. This essay aims to highlight the importance of a visual advertisement and the techniques used by defining the features of the products or services so as to attract the attention of the customers. The stereotypes used location, layout, direction, costume etc used to present the advertisement in front of the customers.
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The Live Marketing Communications Campaign Marketing Assignment
15 pages (3597 words) , Download 0 , Assignment
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Marketing communication remains to be a key element for necessitating continued growth in a firm. An overview of the industry is provided in terms of growth, both in the current times, and future prospects. This follows an analysis of the opportunities and issues arising in the target market.
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No Puncture Tyres Marketing Assignment
13 pages (3537 words) , Download 0 , Assignment
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Marketing refers to any form of communication in use by the organization for the purpose of persuading, creating awareness or reminding the population or the target market about the products and services on offer. Its aim is to convince the potential buyers to purchase their products instead of doing it from a competitor.
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Marketing Plan: Apple Inc Marketing Assignment
8 pages (3012 words) , Download 0 , Assignment
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Since, the enactment of the Free Trade Agreement and the materialization of trade liberalization, the degree of commercial complexity have significantly increased for most industrial segments. Development of technology and innovation-related activities in the business world have facilitated the progress of the computer hardware and software industry.
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