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Marketing Essays

Result for Subject Marketing:
19702 essays
SportUNE Marketing Agency Marketing Case Study
16 pages (4481 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Agency" is a perfect example of a marketing case study. SportUNE is a renowned international Australian based sporting organization. Since its inception in the late 1930s, the institution has offered a unique curriculum through which much emphasis is placed on the organizational mission of providing sporting facilities and opportunities to its students.
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SportUNE Marketing Strategies Marketing Case Study
16 pages (4406 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Strategies" is an outstanding example of a marketing case study. Having started in 1938 as part of the University of New England, SportUNE has over the decades developed to become one of the major sporting facilities in Australia. It is considered the finest sporting facility with state-of-the-art equipment that not only focuses on the physical fitness of its clients.
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Strategic Marketing Planning - SportUNE Marketing Case Study
15 pages (3832 words) , Download 0 , Case Study
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The paper "Strategic Marketing Planning - SportUNE" is an outstanding example of a marketing case study.  SportUNE is considered to be one of the most formidable sporting precincts in the entire of Australia. It offers various sporting-focused activities that are flexible in nature (SportUNE, 2013).
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SportUNEs Strategic Marketing Approach Marketing Case Study
15 pages (4041 words) , Download 0 , Case Study
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The paper "SportUNE’s Strategic Marketing Approach" is a great example of a marketing case study. The primary impetus behind a company’s strategic marketing initiative is to develop new products or novel technologies that enable it to secure a competitive edge over rivals while maximizing returns to investment.
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How Rosina Could Have Obtained Information Marketing Coursework
8 pages (2355 words) , Download 0 , Coursework
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The paper "How Rosina Could Have Obtained Information" is a great example of marketing coursework. Rosina already had an experience after working as a sales representative and had even called a couple of speciality stores. She could, therefore, have obtained information about the speciality stores through her work experience.
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SportUNE Community Physiotherapy Clinic Market Marketing Case Study
14 pages (3718 words) , Download 0 , Case Study
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The paper "SportUNE Community Physiotherapy Clinic Market" is a good example of a marketing case study. SportUNE is a precinct found in the University of New England in Australia. It houses a range of sporting facilities including indoor multi-purpose halls, gym, 15 hectares of playing fields, heated 25 m indoor pool, Bellevue grandstand, crèche, café, group fitness rooms, indoor climbing wall and outdoor netball, basketball, and tennis courts.
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Service Experience For Local Consumers Marketing Case Study
15 pages (4183 words) , Download 0 , Case Study
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The paper "Service Experience For Local Consumers" is a perfect example of a Marketing Case Study. Tony & Guy is an international hair and beauty care business that started the first operation in 1963 in London, United Kingdom before spreading globally to have more than 400 salons and academies across the globe, including in Australia. 
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Strategic Marketing Plan for SportUNE Fitness and Wellbeing Products Marketing Case Study
16 pages (4228 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE Fitness and Wellbeing Products" is a great example of a marketing case study. In Australia, SportUNE is regarded as one of the best university sporting precincts; this university offers various sporting programs, facilities and services that are flexible to their customers.
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Strategic Marketing Analysis of SportUNE Marketing Case Study
16 pages (4607 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of SportUNE" is a marketing case study. Because of the constantly changing environments of enterprises, the basic aim of an organisation has to be looked upon. For instance, in the realization of liberation, many parastatals of marketing are compelled to review their mission statements.
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New SportUNE Program Marketing Case Study
16 pages (4077 words) , Download 0 , Case Study
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The paper "New SportUNE Program" is a good example of a marketing case study. SportUNE is an entity that is controlled by the University of New England. The institution is a non-profit organization that was established according to the University of New England Act in 1993 and the Public Finance and Audit Act of 1983.
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Strategic Marketing for the Sport University of England Marketing Case Study
16 pages (4353 words) , Download 0 , Case Study
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The paper 'Strategic Marketing for the Sport University of England " is a great example of a marketing case study. Among the Australian best university sporting precincts, SportUNE highly ranks on the list. The Sport University of England holds a positive public image because of its flexibility, variety, and numerous new sport and sport-related facilities and services.
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Vaughn Manufacturing Company Marketing Analysis Marketing Assignment
5 pages (1320 words) , Download 0 , Assignment
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The paper "Vaughn Manufacturing Company Marketing Analysis" is a perfect example of a marketing assignment. The best selling approach method for the Vaughn Manufacturing Company is a consultative approach. This is because this kind of selling approach assists in selling technical products, goods or services.
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Sales and Distribution Management - Vaughn Manufacturing Marketing Case Study
8 pages (2292 words) , Download 0 , Case Study
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The paper "Sales and Distribution Management - Vaughn Manufacturing" is a perfect example of a marketing case study. Consultative multi-channel retailing is an appropriate selling approach for Vaughn manufacturing. Consultative selling is effective in selling technical products like crankshaft sold by the company and also in establishing relationships with buyers.
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Google as a World Information Technology Leader Marketing Research Paper
9 pages (2449 words) , Download 0 , Research Paper
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The paper “Google as a World Information Technology Leader” is a spectacular variant of the case study on marketing. The global market is gradually developing and new industries are emerging. Among the emerging industries is the global market is the information technology (IT) industry. This industry has many sectors including the internet, online businesses as well as technological appliances.
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Marketing - Pet Specialty Stores Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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The paper "Marketing - Pet Specialty Stores" is an outstanding example of a marketing assignment. Marketing of a particular product does not just happen vaguely, but it needs good planning to understand the kind of the market one is dealing with. Marketing managers and sales representatives have the task of mining the required information from the targeted market and so that they can use this information to prepare their credible marketing plans.
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Apple and the Diverse Global Market Environment Marketing Case Study
15 pages (4145 words) , Download 0 , Case Study
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The paper "Apple and the Diverse Global Market Environment" is an outstanding example of a marketing case study. The world is a global village with advances in technology and the development of different modes of transport. Virtual offices have become the order of the day for many international companies.
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Market Response and Marketing Mix Models Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Market Response and Marketing Mix Models" is a perfect example of a Marketing Case Study. Nivea also applies a pull and push strategy to attract sales (Bradley, 34). A push strategy involves personal selling. It is mostly applicable in business to business transactions. This is recommended if the product is not doing well.
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Marketing Mixes for Products Marketing Term Paper
4 pages (1000 words) , Download 0 , Term Paper
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The paper "Marketing Mixes for Products" Is a great example of a Marketing Term Paper. Consumer goods-a Marketing mix of skin caviar luxe sleep mask targeting a segment of wealthy upper-class high net worth individuals in Dubai. A product marketing mix can be depicted well by its pricing, promotion, product and distribution (Fill 2009).
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Sport UNE Business Offering Marketing Case Study
18 pages (4724 words) , Download 0 , Case Study
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The paper "Sport UNE Business Offering" is a perfect example of a marketing case study. Taking physical exercises is healthy for every individual. With the current generation’s lifestyle where one rarely sweats, it is good to take some physical exercise so as to become physical feet which is a way of preventing the body from some illnesses that comes as a result of having excess fats.
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Advertising Strategy of Nintendo DS Women Marketing Case Study
8 pages (2366 words) , Download 0 , Case Study
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The paper "Advertising Strategy of Nintendo DS Women" is an outstanding example of a marketing case study. Women, for a longer period of time, have been known to be disinterested with aspects involving gaming and purchase of newer software always brought to the market. They have always associated the idea of gaming with teenage boys’ altogether rather they are known to be focused on reading gossip magazines.
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Fly-In Air Show Marketing Term Paper
11 pages (3519 words) , Download 0 , Term Paper
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The paper "Fly-In Air Show" is a great example of a Marketing Term Paper. The Old Station Flying Club was first created by George Creed in 1989. The club stage unique Fly-in air show every year from 1989 to 2007, this show became very popular over the years. It is a family-oriented club show that allows visitors to pursue their love of flying in a relaxed atmosphere. 
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Strategic Management and Integrated Approach Marketing Case Study
7 pages (2042 words) , Download 0 , Case Study
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The paper "Strategic Management and Integrated Approach" is a great example of a Marketing Case Study. An event has been defined to mean a certain function organized with the aim of satisfying people’s interest. Events are used to express talents and to entertain the viewers. Events have to be organized for a long time. 
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Brand Equity and Associated Metrics Marketing Essay
7 pages (2376 words) , Download 0 , Essay
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The paper "Brand Equity and Associated Metrics" is a great example of a Marketing Essay. Organizations operate based on different fundamental requirements, but the most important aspect is the generation of revenues to the shareholders. The current business environment is very competitive, and marketing management understands the importance of employing different strategies.  
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Marketing and Reasons for Metrics Selection Marketing Case Study
7 pages (2154 words) , Download 0 , Case Study
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The paper "Marketing and Reasons for Metrics Selection" is a perfect example of a Marketing Case Study. ‘What’s not measured is not managed.’ Understanding of this catchphrase proves that to complete the process of marketing and its management the studying of brand equity and proper evaluation of the same becomes very important for any organization. 
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Globalization and Market Access, Big Players in the Chinese Market Marketing Coursework
10 pages (2999 words) , Download 0 , Coursework
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The paper "Globalization and Market Access, Big Players in the Chinese Market" is a perfect example of marketing coursework. Globalization is a reference to the closer integration of global economies across the economic, technological and cultural dimensions. However, other analysts describe globalization as the global spread of capitalism.
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Marketing Plan for iPhone Marketing Case Study
12 pages (3506 words) , Download 0 , Case Study
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The paper "Marketing Plan for iPhone" is an impressive example of a Marketing case study. On the 29th of June, the year 2007, Steve Jobs unveiled a technology that was going to create a revolution in the mobile phone industry. This was the setting of a new pace. The release of the first iPhone meant a new beginning to mobile phone companies that had been dominating the market for a long.
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Strategic Marketing Plan of SpotUNE Marketing Case Study
16 pages (4828 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan of SpotUNE" is a perfect example of a case study on marketing. This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part. Looking at the overall report, the gym services for SportUNE highlights great opportunity signs for SportUNE business development.
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Experiences With A Set Of Four Service Encounters Marketing Case Study
13 pages (3544 words) , Download 0 , Case Study
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The paper "Experiences With A Set Of Four Service Encounters" is a great example of a Marketing Case Study. The global services industry has expanded in the recent past. Unlike the perspective of the traditional service that services provided could not be standardized, Lay (2014, p.162) argued that modern service industry trends imply a changing industry dynamics. 
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On the Simple Economics of Advertising Marketing and Product Design Marketing Case Study
9 pages (2671 words) , Download 0 , Case Study
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The paper "On the Simple Economics of Advertising Marketing and Product Design" is a perfect example of a Marketing Case Study. Many have termed American Apparel to be promoting sexism; Most of their ads have shown women either topless or wearing barely enough to cover their essential parts. The recent controversial ad was the image of a girl in a pleated skirt bending over a car’s rear window. 
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The Customer Interface of the Service Processes - Aboriginal Cultural Centre and Keeping Place Marketing Case Study
11 pages (3032 words) , Download 0 , Case Study
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The paper 'The Customer Interface of the Service Processes - Aboriginal Cultural Centre and Keeping Place " is a good example of a marketing case study. Understanding, designing and management of customer interface of service processes are core in every organization. The emergence of new technologies has lead to the emergence of ways to make the customer service process easy.
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Importance of Perceived Value to the Customers Marketing Coursework
6 pages (1657 words) , Download 0 , Coursework
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The paper "Importance of Perceived Value to the Customers" is a good example of marketing coursework. Customer perceived value refers to the difference between the prospective customer evaluation of the benefits and cost of a product when compared to the other product (Kim, 2012). According to the marketing theory, the customer perceived value plays an essential role in determining the product that will be bought by the customer.
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Customer Complaint Behavior Towards Hotel Restaurant Services Marketing Case Study
8 pages (2810 words) , Download 0 , Case Study
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The paper "Customer Complaint Behavior Towards Hotel Restaurant Services" is a wonderful example of a Marketing Case Study. This paper is divided into three sections. The first part provides a detailed description of a critical incident that occurred in what used to be this writer’s favorite restaurant. 
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Dimensions of the Service Environment Marketing Case Study
11 pages (3301 words) , Download 0 , Case Study
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The paper "Dimensions of the Service Environment" Is a great example of a Marketing Case Study. Service environments are multifaceted and integrate many components intended to shape employee and customer responses. The capacity of the physical environment to impact behavior and to establish an image is specifically oblivious for services providers, including hotels and restaurants.
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Business Valuation of Polo Prada and Puma Marketing Case Study
5 pages (1615 words) , Download 0 , Case Study
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The paper "Business Valuation of Polo Prada and Puma" is a perfect example of a Marketing Case Study. For a fashion and garment company to succeed, it is important to consider segmentation, targeting and positioning in formulating and implementing strategies. This section discusses segmentation, targeting and positioning relative to the fashion and garment industry for men.
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The Effect of Service Price Increases on Customer Retention Marketing Case Study
9 pages (2505 words) , Download 0 , Case Study
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The paper "The Effect of Service Price Increases on Customer Retention" is a wonderful example of a Marketing Case Study. This is a consultant report audit of the seven Ps of service marketing of the Sazón Espresso coffee shop in Adelaide. It is a Mexican coffee shop. The 7 Ps of service marketing include a promotion, product, people, price, physical evidence/infrastructure, place, and processes.
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Marketing Audit of Wheaties Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Marketing Audit of Wheaties" is a great example of a marketing case study. Some of the notable issues that the manager should likely consider in order to come up with an effective marketing strategy include; first, the manager should be able to comprehend the fact that the firm’s immediate sales-base reduced immensely.
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Dilmah Ceylon Tea: Market Development in Australia Marketing Case Study
14 pages (3873 words) , Download 0 , Case Study
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The paper "Dilmah Ceylon Tea: Market Development in Australia" is a good example of a marketing case study. Within an organization, there are a number of functions that have to be well executed so that the organization can be in a state of easily realizing its goals and objectives. Poor strategic planning and execution of functions such as marketing cause great effects on the competitive performance of an organization.
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National Bank of Abu Dhabi External Environment Marketing Case Study
21 pages (5746 words) , Case Study
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The paper "National Bank of Abu Dhabi External Environment" is an outstanding example of a marketing case study. National Bank of Abu Dhabi (NBAD) is one of the biggest Arab banks and it has a wide range of customers. The bank is the largest in the UAE (NBAD, 2014). The government owns about 70% of the total shares of the bank.
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Bega Cheese Companys Organisational Structure Marketing Case Study
10 pages (2857 words) , Download 0 , Case Study
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The paper "Bega Cheese Company’s Organisational Structure" is a perfect example of a marketing case study. Organisations employ their design in different ways; some organizations use it as a strategy for realising higher performance. Depending on how it is applied and implemented, organisational design is a strategic approach for delivering higher performance.
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Estimating Market Size and Timing of Entry Marketing Assignment
13 pages (3576 words) , Download 0 , Assignment
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The paper "Estimating Market Size and Timing of Entry" Is a wonderful example of a Marketing Assignment. The global business has been shaped by technological developments that have made the world a real global village. One technological development that has remained a great marvel for global marketers is the internet. 
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Smart Objectives and Hierarchy of Strategies for SportUNE Marketing Case Study
8 pages (2043 words) , Download 0 , Case Study
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The paper "Smart Objectives and Hierarchy of Strategies for SportUNE" is a great example of a marketing case study. Starting up a business involves quite long processes of having to define the product or service that the business will specialize on, set some objectives by establishing a mission statement, plan for the production, processing and distribution of the product or service and work towards attaining the profit-making goal.
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SportUNEs Strategic Marketing Management Marketing Case Study
8 pages (2217 words) , Download 0 , Case Study
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The paper "SportUNE’s Strategic Marketing Management" is a good example of a marketing case study. A strategic plan is a document that outlines the mission, vision, and objectives of an organisation and how it intends to get there given the competition and limited resources. The plan can be prepared in regard to the whole organisation, a department, or any section of the organisation’s structure.
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Strategic Market Plan for Sport UNE Marketing Case Study
9 pages (2518 words) , Download 0 , Case Study
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The paper "Strategic Market Plan for Sport UNE" is an outstanding example of a marketing case study. This strategic marketing plan is intended for Sport UNE an extension precinct for the University of New England. Considered as one of the best university precincts in Australia, Sport UNE offers a variety of sporting activities (Andrew, 2012).
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Using Digital Marketing to Complement Traditional Forms of Marketing Marketing Research Proposal
12 pages (3602 words) , Download 0 , Research Proposal
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The paper "Using Digital Marketing to Complement Traditional Forms of Marketing" is a great example of a research proposal on marketing. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition in the market has increased tremendously.
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Strategic Marketing - SportUNE Non-Profit Organisation Marketing Case Study
7 pages (3037 words) , Download 0 , Case Study
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The paper "Strategic Marketing - SportUNE Non-Profit Organisation " is a good example of a marketing case study. SportUNE, a non-profit organisation established in 1938, offers unique health and fitness products and services to both the students and the regional community. Its unique products and membership packages and strategic positioning especially due to its association with the University of New England which controls it, offer it a unique market niche.
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Strategic Marketing Plan for Sport UNE Marketing Case Study
7 pages (2140 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for Sport UNE" is a perfect example of a marketing case study. Modern lifestyles have brought many advantages to society today; however, they pose health risks that ought to be addressed. The type of foods taken and the ease of transport methods are some of the issues that should be addressed.
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Marketing Strategies for SportUNE Marketing Case Study
8 pages (2311 words) , Download 0 , Case Study
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The paper "Marketing Strategies for SportUNE " is a perfect example of a marketing case study. The report presents a strategic marketing plan for SportUNE which is a non-profit organization controlled by the University of England. SportUNE looks a providing different facility to the community through fitness centre and others and has been able to grow its brand name.
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Understanding Consumer Choice Marketing Case Study
10 pages (2715 words) , Download 0 , Case Study
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The paper "Understanding Consumer Choice" is a wonderful example of a Marketing Case Study. This report will demonstrate how an understanding of internal factors influencing consumer behaviors could assist in developing a good marketing strategy. The paper will use the Coca-Cola Company as the company of reference. 
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Encouraging Positive Consumer Behaviors Marketing Annotated Bibliography
5 pages (1514 words) , Download 1 , Annotated Bibliography
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The paper "Encouraging Positive Consumer Behaviors" is a great example of a Marketing Annotated Bibliography. This journal seeks to describe how different people avoid consumption of products and services that are linked to certain reference groups. It examines how consumers exhibit equal behaviors to eliminate group members in regard to the domain of consumer trends.
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Brand Management Or Planning And Control Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Brand Management Or Planning And Control" Is a wonderful example of a Marketing Case Study. Great brands are a result of having thoughtful and imaginative planning. In order to come up with a strong brand, there is a need to implement strategies that are creative (Schultz, 2000). Having strategically planned brands is vital for the competitive world.
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    3151 - 3200 results of 19702 items
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