Marketing Essays

The services the business is going to provide include domestic cleaning in offices and homes, packages for spring cleaning, window cleaning, clean that will be regular and one-off, washing and ironing, carpet cleaning, emergency cleaning, and cleaning for people who are moving in or out. The services will use staffs that are trained, trusted, and friendly.

However, if Room Key opts to close its loop once again, it is apparent that Accor should consider the equity partnership option over its commercial partnership counterpart. Room Key's decision to enter the Travelocity partnership targeted to improve its image rather than improve the returns realized by the member brands.

The paper "Royal Bank of Canada Retail Marketing" is an outstanding example of a marketing assignment. The most important objective of any bank – or just about any other business, for that matter – is to increase its shareholder's wealth by obtaining the maximum value from its earnings, or to put it another way, to have the highest possible percentage of its revenue be profit.

The paper “Marketing Strategy and Factors of Customer Satisfaction” is a useful example of a marketing assignment. Firms acknowledge that pricing is one of the most influential elements of marketing that has the potential to change a business for good. They, therefore, pay too much attention to the prices at which they offer their products, more than even other factors such as the production costs.

The paper “New Business Models, Potential Rewards and Risks Involved in Conducting Business in Emerging Markets” is a worthy example of a marketing assignment. Emerging markets play a critical role for business people and investors. At one particular time, there must be emerging markets where investors are looking up to start venturing.

The paper "Automobile Marketing: Distribution Strategies for Competitiveness" is a perfect example of an assignment on marketing. This paper analyses the provided SPSS data file “GlobalMotors.sav” to answer all the market analysis questions provided in the case study of Global Motors vehicle models. The paper uses descriptive statistics to analyses question one to FIVE.

The paper "The Marketing Mix of a Transport and Logistics Company" is a wonderful example of an assignment on marketing. The marketing mix refers to putting the right product or a combination thereof in the right place, at the right price, and at the right time. These are essentially referred to as the 4Ps of marketing.

The paper "Macro and Micro-Economic Factors That Influence Marketing Decisions" is a wonderful example of an assignment on marketing. A marketing environment covers the external forces that shape a firm’s capacity to develop and maintain relationships and transactions that are successful with target customers.

The paper "Applied Strategic Management at Ethiopian Market" is an outstanding example of an assignment on marketing. The Ethiopian market is an emerging opportunity for foreign companies willing to enter new markets and expand into the African continent. The paper identify the main pros of Ethiopia as a potential market for international expansion.

The paper “Digital Marketing Strategies” is an inspiring example of a marketing assignment. The organization is called Creating Better Futures and is based in the UK and Zimbabwe.  Type of organization The organization is a charity organization run by volunteers in the UK and Zimbabwe.

The paper "Marketing and Consumer Behaviour - Intentions, Feelings, and Attitudes" is a wonderful example of an assignment on marketing. All human beings, regardless of their culture or the societies from which they come from, are always making choices about products. Consumer psychology studies people’s behaviors and decisions about the acquisition, consumption, and disposal of goods, etc.

The paper "The Business Environment: Marketing and Planning" is a wonderful example of an assignment on marketing. The organization that anticipatory leadership will be implemented will be a smartphone company known as a smartphone. Anticipatory leadership in this type of company is very important as the company deals with an industry where technology and innovation are very crucial.

The paper “Service and Retail Marketing” is a valuable example of a marketing assignment. According to Palmer (2008), a service refers to the production of an important intangible benefit, either on its own or as a key element of a tangible product, which through some form of exchange, satisfies an identified need of a customer.

The paper "Segmentation Factors to Use in Selecting the Target Market" is an outstanding example of a marketing assignment. Marketing is one of the activities that any organization must take seriously to make it prosper. Today, businesses are characterized by competition and the innovation of products. Because of this, any organization must cope with the pressure to enjoy a competitive advantage.

The paper "What Are the Four Types of Consumer Products" is an outstanding example of a marketing assignment. The product can be classified into two categories; business products and consumer products. Unlike business products which are bought for resale purposes, consumer products are bought with the intention of meeting the needs of the final consumer.

The paper "Concept of Glocalization and Its Relation to the Standardization-Adaptation Debate " is an outstanding example of a marketing assignment. This report aims to critically assess the concept of ‘Glocalization’ and discuss how it relates to the ‘standardization-adaptation debate’ that prevails in Marketing literature.

The paper "Benefits of Increasing Employee Engagement to a Business" is an outstanding example of a marketing assignment. According to Dessler (2000, 44), human resource management is described as a function within an organization that involves the process of valuing, hiring as well as developing employees to be more productive at their place of work.

The paper "The Current Market Prices of Each of the Securities" is a perfect example of a marketing assignment. From the formula, it is the dividend paid divided by the difference between the rate of return per annum and the growth rate. This is therefore substituted as shown: 17÷ (9-2) =2.4286. From the figure, there is the expectation of fluctuation in the price of the share in the market.

In 2014, about 92% of marketers indicated that the use of social media in marketing had positive effects on their businesses (Lee, 2014). This is an indication that it can have positive impacts on the growth and development of a business. About 80% of the companies that use social media indicated that it played a significant role in increasing traffic on their website.

The sales division section with its wide array of products favors both households and professions. The professions who buy products in bulk enable the center to adopt low pricing strategies. The fact that the company deals with a large number of products such as gardening equipment and subsequent tools attract a farming population as customers.

“ Prior to the conduct of market analysis, an eight (8) pointer-prerequisites must be achieved in the preparation of a Dietetics Marketing Planning Model, to include:  a) identify the target market; b) conduct market research to include the use of SWOT analysis; c) set realistic and measurable goals.

It is important to mention that the daily high-speed connectivity that is available to the masses in recent times, has played a major role in regards to the process of triggering the rapid pace of development. Talking on this note, it needs to be mentioned that the steady growth of the telecommunication technology.

In their article, the authors redefine the conventional outlook on service and value creation. Supposedly, the article endorses the exchange of services as the main concern in modern markets and services (Vargo, Maglio, & Akaka, 2008, p. 147-149). Consequently, the article explores the virtues of Aristotle’s stand on exchange and use value differences.

This assignment also discusses a technology-oriented business process in HSB-Norr. The information and communication technologies (ICT) play a major role in supporting the relationship management activities in HSB-Norr. The company implements a combination of people, processes and technology for the incorporation of customer relationship management. 

Nike can apply the segmentation approach for successful business in the U.K. and gain higher profitability. Nevertheless, the disadvantages of the segmentation approach might be the fact that this will be a time-consuming process for the company and would involve excessive wastage of money, in terms of research and development.

The paper "Who Is James Dyson and What Is the History of Dyson" is a wonderful example of an assignment on marketing. James Dyson is the founder of the organization of Dyson Ltd that came into existence in the year late 70’s. My Dyson started the company of Dyson Ltd with a small group of enthusiastic and energetic engineers in the garden shed.

This assignment discusses the evaluation of the benefits and costs of a marketing orientation for Sleepwell, macro and micro environmental factors which influence McDonald's marketing, segmentation criteria for products in different markets for McDonald's and targeting strategy for a selected product/service for McDonald's. 

Nike started its business as the “Blue Ribbon Sportswear” in 1964. With time it expanded, first introduced a new kind of shoe in 1972 and then it merged into Nike and started its operations since 1984. They have four major competitors in the market namely Adidas, Puma, New Balance and Converse All-Star.

The paper "The Importance of a Visual Advertisement " is an outstanding example of a marketing assignment. This essay aims to highlight the importance of a visual advertisement and the techniques used by defining the features of the products or services so as to attract the attention of the customers. The stereotypes used location, layout, direction, costume etc used to present the advertisement in front of the customers.

Marketing communication remains to be a key element for necessitating continued growth in a firm. An overview of the industry is provided in terms of growth, both in the current times, and future prospects. This follows an analysis of the opportunities and issues arising in the target market.

Marketing refers to any form of communication in use by the organization for the purpose of persuading, creating awareness or reminding the population or the target market about the products and services on offer. Its aim is to convince the potential buyers to purchase their products instead of doing it from a competitor.

Since, the enactment of the Free Trade Agreement and the materialization of trade liberalization, the degree of commercial complexity have significantly increased for most industrial segments. Development of technology and innovation-related activities in the business world have facilitated the progress of the computer hardware and software industry.

The paper "Marketing Processes and Planning" is a wonderful example of an assignment on marketing. Since computer games are likely to influence the emotions of people, and the situation, in turn, may threaten the law and order of the nation, governments strictly monitor and censor the contents of the computer game frames.

A market plan is always detailed. Goal settings, analyzing the market situations, market planning involves the creation of market strategies, the monitoring of available resources and allocation of the resources. A market plan is a process strategized to help the organization grow, through the satisfaction of customer’s needs and wants.

ACME Tea is based in Sri Lanka and manufactures a range of special teas. Joe Blogs, founder of the company is a highly qualified tea taster and has been a part of the tea industry for decades.  The headquarters of the company is located at Ceylon. ACME Tea manufactures its products from the best tea plantations of Sri Lanka.

This business segment was founded in the year 1971 and encompasses operations such as managing, conceptualizing and building the vacation resorts and theme parks of the company. As per statistics in the year 2013, the company had attended total guests of 132.5 million which in turn has made this theme park as the most visited and famous theme park across the globe.

The paper "Customer Service" is an outstanding example of a marketing assignment. A customer service policy refers to a set of rules defining what a specific entity’s customers should expect with regards to service delivery, as well as how these customers’ needs are to be managed (Ghose & Mukherjee, 2012: p10).

The company started as a retailer for shoes in the year 1901. Over the years, the company has expanded over many geographical locations by opening up its stores across 36 states in the country. Also, Nordstrom has diversified into a number of fashion-related products like clothing, jewelry, accessories, cosmetics, fragrances, handbags, etc.

The fourth variable is determining value. GD-Logic states that producers determine the value and that value is inside operand resources through exchange-value processes, while SD-Logic asserts that customers perceive and identify value through “value in use,” so companies can only offer “value propositions” and not “real value” automatically.

Stephen L. Vargo and Robert F. Lusch in their widely acclaimed paper ‘Evolving to a New Dominant Logic for Marketing’ aver that in its most primitive forms, marketing was considered as an exchange of goods. However, over the years, the discipline of marketing has evolved considerably from a goods-dominant (G-D) logic to a service-dominant (S-D) logic.

The marketing audit highlights an appraisal or review of existing marketing activities. The following external and internal factors of the present business environment are elaborated in context to travel and tourism industry. The external factors that can affect Visit Britain in United Kingdom (UK) can be divided into three groups: competitive, economic and market environment.

For instance, in such an organizational structure, activities related to marketing will be taken care of by only the concerned marketing department. Similarly, the development and design of products will be done by the engineering department. Activities related to sales would be carried by the sales department.

The support services required by Humana have been outsourced to the specialist firms in seeking to ensure the smooth operation of the organization. Many of the services that are sourced from outside the organization involve the information technology services, essential for daily operations, and meeting basic required operational capabilities. 

Publix Grocer Chain is an industry player majoring Food Markets industry, founded in 1930, the country of origin is the United States, the current CEO is Mr William E Crenshaw and the   CFO is David P Phillips. The company has its main website as www.publix.com  for elaborating companies information and it has a current employees population of about  158,000. 

The modern era of product marketing reflects the growing influence of the services parameter contributing to differentiating the products generated by one company over the other in the larger competitive market. Thus, companies operating along the left hand of the Goods-Services spectrum are observed to continually develop intangible offerings.

Students purchase the product on a seasonal variation. It is true that such purchases come during the beginning of terms. With competitive competition in the market of notebooks, Daftar Daftar utilizes diverse marketing procedures. Such procedures are essential in maintaining a competitive edge among other players.

With reference to Hitchcock (2012), the concept of supply chain management can be defined to play an important role in the production and distribution process. Hitchcock (2012) thus argues that supply chain management has been creating pressure upon businesses on both legal terms and commercial terms. 

The paper "Security Analysis and Portfolio Management" is an outstanding example of a marketing assignment. In investment management, two terms are quite common i.e. beta and alpha. In order to understand the terminologies of beta and alpha, it is equally important to understand some investment management concepts in brief so that those concepts can be linked with beta and alpha.

The graphs included histograms for investigating the distribution of the data, box plots for ascertaining the existence of outliers and establishing the points within which these outliers lie, and scatter plots for investigating movements of prices over time, and time series plots for elucidating further features of the data.

Internet marketing is e-marketing or online marketing. It refers to the conduction of sales activities on the Internet. E-marketing involves social networking, email and online advertisement. It is indispensable to note that all the aspects of online marketing are digital. Marketing online involves the transfer of electronic information through computer devices.