Importance of Perceived Value to the Customers - Coursework Example

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Summary

The paper "Importance of Perceived Value to the Customers" is a good example of marketing coursework. Customer perceived value refers to the difference between the prospective customer evaluation of the benefits and cost of a product when compared to the other product (Kim, 2012). According to the marketing theory, the customer perceived value plays an essential role in determining the product that will be bought by the customer…

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Subject: Marketing
Type: Coursework
Level: High School
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Importance of Perceived Value to the Customers"

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