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Marketing Essays

Result for Subject Marketing:
19895 essays
Status Symbol and Consumer Behavior Marketing Assignment
10 pages (2703 words) , Download 0 , Assignment
Free
The paper "Status Symbol and Consumer Behavior" is a wonderful example of an assignment on marketing. “Status Symbols” are products such as Rolex watches or expensive sports cars such as Ferrari and Lamborghini, that we value because they show others how much money or prestige we have. Status symbols are one of the major reasons our society is being divided on the basis of riches.
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Sales Planning and Operations Marketing Assignment
25 pages (6312 words) , Download 1 , Assignment
This assignment also explains what buyer behavior is, and identifies at least two buying situations. Then compares buyer behavior in the identified buying situations. It also identifies and analyzes the roles played by a sales team/adviser. Then, makes a list of characteristics to expect from a sales adviser with justification. 
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Business Strategy Game Marketing Assignment
11 pages (3121 words) , Download 0 , Assignment
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One of the best attributes of the game is that it allows the application of the learned theories in the business world. The online game is also helpful for an individual aspiring to become a manager in the future. From the point of view of the game, it provides comprehensive results and that helps the player to evaluate the results instantl.
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Holiday Cruise Company Marketing Assignment
15 pages (4183 words) , Download 0 , Assignment
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P & O Cruises is a cruise line owned by British-American. It is considered to be based at Carnival House in England and is said to be operated by Carnival UK. It is originally considered as a constituent of Peninsular & Oriental Steam Navigation Company and is one of the oldest cruise lines in the world.
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Sales Operations and Planning Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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Order takers will further be comprised of three components. Inside order-takers form the first component headed by a retail trade assistant who facilitates business by receiving cash and handing over the products to the customer. In this case, the customer is expected to select the products needed without assistance from a salesperson.
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Marketing Communication and Brand Loyalty Marketing Assignment
12 pages (3690 words) , Download 0 , Assignment
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Marketing communication is the way in which a business communicates with consumers and other business units so as to effectively develop a brand image and brand loyalty. The way in which a business communicates with consumers helps them to develop brand awareness and perceptions about a company’s products and services.
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Entrepreneurial Marketing Marketing Assignment
16 pages (4680 words) , Download 0 , Assignment
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Historically, while doing research on EM, researchers focused only on SMEs. However, Miles and Darroch (2004) argued that large companies can also achieve business success through the integration of EM. According to Miles and Darroch (2004), due to resource capabilities, large firms can manage ill effects of EM in a better manner in contrast to SMEs
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Attitude, Preference, and Buying Behavior Related to the Consumer Marketing Assignment
17 pages (5210 words) , Download 1 , Assignment
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The paper "Attitude, Preference, and Buying Behavior Related to the Consumer" is a wonderful example of an assignment on marketing. In relation to collecting primary and secondary data for decision-making in business, I will plan and carry out research to determine the consumer profile, preference, attitude, and buying behavior related to consumer drinks using primary research.
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Marketing Mix, Marketing Channels and Understanding of the Consumer Behavior Marketing Assignment
7 pages (2262 words) , Download 0 , Assignment
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In this world of cutthroat competition relationship marketing is the need of the hour. It will play a very important role for maintain long term relationships. Long term relationship is the secret of success for any company. Starbucks has kept very calculated and measured steps towards it. Relationship management builds bridges among all the stakeholders related to the organization.
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Advertising and Promotion In Business Marketing Assignment
14 pages (3941 words) , Download 0 , Assignment
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The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. In this age, reputation and brand image acts as the most important requirements of any organization, irrespective of size and segment. However, in order to attain such a position and image, effective advertising and promotion are essential.
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The Macro-Environment of Apple Marketing Assignment
6 pages (1794 words) , Download 0 , Assignment
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The paper "The Macro-Environment of Apple" is an outstanding example of a marketing assignment. Apple Inc is recognised as one of the most popular American public company, operating in the segment of electronics and software. It came into existence in the year 1976 and within a very small time frame, it attained a significant position and brand image in the market of the United Kingdom among many other rival players.
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Mobile Operating System, Payments, and Big Data Marketing Assignment
7 pages (1839 words) , Download 0 , Assignment
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The mobile operating system market is part of the overall business of a company making the main aim of the company to improve business sales as a whole, but ensure the operating system is well placed in the market. This results in the mobile operating system market lacking a face-to-face competition but rather a part of the business as a whole.
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Marketing Strategies Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
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Advertising strategies are used to sell a product or service of a company. It is a way of communication with the customer from the company side. It helps the company to tell the customers about the product or service and its features. It helps the customers in their purchasing decision about the product or service.
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Contemporary Issues in Marketing Management Marketing Assignment
8 pages (2363 words) , Download 0 , Assignment
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The role played by the broadcast media in influencing the ethical and social marketing policies for an organization is vital. In an Institute of Business Ethics Survey (IBE) of large companies, most of the respondents have identified integrity risk as to the main ethical challenge with regard to social media. Apart from ITC, Nestle is also a big name in the FMCG industry.
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Marketing in Hospitality Industry: Airline Industry Marketing Assignment
12 pages (3512 words) , Download 0 , Assignment
Free
Such unique characteristics of service sectors force marketers to design marketing mixes in such a manner so that it can deliver the desired value proposition to customers. Due to its own virtue; the travel, hospitality and leisure (THL) sector are being categorized as a broad field which consists of sub-sectors like restaurants, theme parks, airline industry and etc.
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My Personal Brand Online Marketing Assignment
12 pages (3417 words) , Download 0 , Assignment
Free
No matter the type of business activities conducted on the internet, be it selling your products online, promoting products or a personal profile, one cannot be successful unless people actually visit a particular website. However, having just anybody visit the site is not enough. One must attract targeted prospects.
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Marketing and Consumer Behaviour: Significance of the Marketing Planning Process Marketing Assignment
24 pages (6906 words) , Assignment
Nobody downloaded yet
The planning process contributes effective budgeting to the investment activities directed at the development of newer formats and also in enhancing the assortment of merchandise. Effective planning activity also contributes to the retrieval of needed information related to the market and competitors, thereby developing effective policies.
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Marketing Principles and Practice Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
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Geographic segmentation takes into accounts the tastes and preferences of consumers belonging to various regions and countries. For example, Dior is a brand that caters majorly to high-end customers, which is why it would be unable to attain considerable sales in the less developed nations with high poverty rates.  
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Marketing Communication Strategy Marketing Assignment
7 pages (2083 words) , Download 0 , Assignment
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The paper "Marketing Communication Strategy" is an outstanding example of a marketing assignment. Integrated Marketing communication (IMC) is a technique used for communications branding such that varying modes function together to establish a seamless customer experience (Smith & Taylor, 2004, p. 16).
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Travelodge Hotel Marketing Assignment
10 pages (2908 words) , Download 0 , Assignment
Free
Travelodge was the first budget hotel of U.K. The first branch of the company was opened in 1985, in the A38, Barton, Needle wood. After its inception, Travelodge expanded the scale and scope of its business operations at a significant rate. Over time, the organization has opened more than 500 hotels branches in the U.K.
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SWOT of Human Resource Management, Marketing, Finance and Accounting, Societal, and Green Marketing Marketing Assignment
9 pages (2587 words) , Download 0 , Assignment
Free
The paper “SWOT of Human Resource Management, Marketing, Finance and Accounting, Societal, and Green Marketing” is a meaty example of a marketing assignment. The company has enough strength to become the potential leader in the furniture industry. They have a good marketing strategy, in where they display their products for selling and the buyers can choose their product.
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Impact of Consumer Buying Behaviour on the Apparel Industry in London and Jordan Marketing Assignment
7 pages (1792 words) , Download 0 , Assignment
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How is the fashion industry in the UK different from other parts of the world? This was the last research question that the research aimed at answering. Buying behavior affected by advertisements in the UK fashion industry is what makes the distinct UK fashion industry from all other fashion markets globally.
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Strategic Marketing of Cisco Marketing Assignment
11 pages (3268 words) , Download 0 , Assignment
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The businesses across different industries can be mapped in the product service spectrum on the basis of whether the business is dominated by tangible products or the intangible products. The position of a business on the product service continuum is based on whether the operating mode of the business is inclined towards products or towards services.
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Branding: Malaysia Airlines Marketing Assignment
14 pages (4069 words) , Download 0 , Assignment
Free
This paper would also identify a branding agency that can help the company to re-invent itself. The main argument of this paper is that Malaysia airlines have numerous opportunities for growth, and if they are effectively used, then the airline has the capability of becoming the most dominant and profitable airline in the world.      
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Principles of Management Practice Marketing Assignment
14 pages (4195 words) , Download 0 , Assignment
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The findings of this paper suggest that the four principles that had been identified by Fayol are quite important as a novice’s guide to effective management. The characteristics of managers as mentioned by Mintzberg (2004) have also been found to be important determinants effective leadership and managerial quality.
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Strategic Management Analysis of Tesco Marketing Assignment
14 pages (3872 words) , Download 0 , Assignment
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Tesco realized the need for augmented product offering as a measure of increasing market share and allowing the company to augment profitability and resources resulting in the expansion of the business to non-grocery market. The result is evident with the increased grip of Tesco, as a retail giant in the United Kingdom.
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Nivea for Men: Marketing Planning Marketing Assignment
11 pages (3191 words) , Download 0 , Assignment
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The paper "Nivea for Men: Marketing Planning" is a great example of an assignment on marketing. Marketers previously designed their plan on the assumption of zero and infinite environmental effects. Following the growing recognition of the infinite resources besides higher environmental costs, there is an urgent need for planners to re-evaluate their practices and theory.
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Consumer Behavior Project Marketing Assignment
14 pages (3592 words) , Download 0 , Assignment
Free
Once marketers are able to evaluate and influence the behaviour of the consumers, then they are able to determine the marketing force to use and the time to make the applications necessary. To understand consumer behaviour, experts try to examine the processes of purchase decisions that trigger consumers to make a purchase of a particular product.
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Branding in Modern ommercial World Marketing Assignment
11 pages (2806 words) , Download 0 , Assignment
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The availability of credit has for a long time been encouraging people to spend on things they even did not plan for. For instance, with the emergence of fashions and trends, especially in the electronic industry, people are attracted to new brands even when their previous purchases are still in good condition.
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Aspects of Marketing Marketing Assignment
10 pages (2881 words) , Download 0 , Assignment
Free
Apart from this, other risks such as financial concerns, changes in the product aspects are also included in the risk factors for a purchase decision. One of my recent experiences of purchasing a product made me aware of the risks that are associated with the process of purchase decision making.
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Relationship Marketing Marketing Assignment
12 pages (3478 words) , Download 0 , Assignment
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Besides, marketing entails managing customer relationships in a manner that benefits both the organization and the stakeholders. Therefore, the modern definition of marketing focuses more on the management of relationships as opposed to traditional marketing that focused on creating awareness about the particular product.
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The Freedom from Diseases Campaign Marketing Assignment
12 pages (3581 words) , Download 0 , Assignment
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The underlying motive of the campaign is to alter the behaviour of Aboriginal Australians towards different diseases they are facing and their treatments. The campaign is targeted to provide professional medical services to the Aboriginal Australians as well as motivating them to utilize professional healthcare assistance rather than relying on traditional treatments.
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Concept of Marketing Marketing Assignment
14 pages (3619 words) , Download 0 , Assignment
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In this regard, smartphones have bought a revolution in the field of technology, which has offered wide opportunities for growth and success. It is worth mentioning that the organizations need to concentrate on the development of various marketing strategies through prioritizing the development of products and services that the company offers to its customers.
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Cost Of Quality, Quality Gurus and Customer Service and Quality Marketing Assignment
9 pages (2252 words) , Download 0 , Assignment
Free
Customers want their needs fulfilled and their problems solved by the product they are buying or using. If the product is meeting its requirements, only then the customers will be satisfied. Providing them products of superior quality only will ensure that the customers are satisfied with what they are buying.
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Logistics Issues Marketing Assignment
18 pages (4671 words) , Download 1 , Assignment
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There is an agreement that the term logistics generally refers to the organization and control of an operation to ensure labor and equipment are available at the right place, at the right time, and in the right quantity. Logistics is essential in marketing and management. Logistical support is critical for the success of a company’s operation.
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Customer Service Statements, Sales Metrics Marketing Assignment
10 pages (2711 words) , Download 0 , Assignment
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The paper "Customer Service Statements, Sales Metrics" is an outstanding example of a marketing assignment. According to the federal privacy act personal information has two meanings either information or an opinion that could be from the part of a database which can be true or not true, recorded in a material form or not.
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Corporate Communications & PR - Toyota Motors Company Marketing Assignment
7 pages (2136 words) , Download 0 , Assignment
Free
The paper "Corporate Communications & PR - Toyota Motors Company " is an outstanding example of a marketing assignment. The automobile industry is one of the most growing and developing industries across the world. It has become one of the most significant economic drivers in several nations that have invested in it, the American automobile being the finest example.
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Distribution and Retail Marketing Assignment
6 pages (1708 words) , Download 0 , Assignment
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The main aim of Supply Chain Management is to help the manufacturers and everyone in the supply chain process to have adequate knowledge about the proper management of stock. The Supply Chain Management was initiated to help mainly the companies functioning in the processed food distribution industry (Harris, 2010).
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Marketing Principles of Enterprise Rent-A-Car Marketing Assignment
11 pages (3074 words) , Download 0 , Assignment
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The paper "Marketing Principles of Enterprise Rent-A-Car" is a wonderful example of an assignment on marketing. Enterprise Rent-A-Car is basically a private car rental business and more than 850,000 vehicles are being operated. The main aim and goal of this company is quite different than that of other businesses. The main goal of Enterprise Rent-A-Car is customer satisfaction.
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Affiliate Marketing, Search Engine Marketing, and Viral Marketing Marketing Assignment
12 pages (3869 words) , Download 0 , Assignment
Free
The paper "Affiliate Marketing, Search Engine Marketing, and Viral Marketing" is a wonderful example of an assignment on marketing. Emerging Trends in the world of business are increasingly being shaped by the influences of technology and IT. The world of marketing is having much influence from IT and e-marketing strategies, which are slowly gaining appreciation across the globe.
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Global Hotel Industry Project Marketing Assignment
10 pages (2747 words) , Download 0 , Assignment
Free
The paper "Global Hotel Industry Project" is an outstanding example of a marketing assignment. According to the World Tourism Organization (WTO), the tourism or hotel industry is recognized as the most competitive industry accounting for more than 40 percent of the revenue of the nation. Due to which the gross domestic product (GDP) and gross national product (GNP) enhanced to a significant extent.
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Global Relationship Marketing and Its Influence Marketing Assignment
10 pages (4318 words) , Download 0 , Assignment
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Dubai is a tourist hub that receives many tourists annually thus it creates a market that can create high returns on investment. Thus, it is evident that expanding a Cruise business into Dubai is a viable business opportunity. For the expansion in NCL, this company needs to build strong relations with the customers for various reasons to capture the Dubai market.
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Money, Banking and the Financial Crisis Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
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The analysis reveals that Italy and Spain were the countries that were most troubled in the banking area. ECB hopes that in the near future the regulation of all European banks will be brought under one consistent standard. The assessment of the banks had made several banks to shed their non-profitable assets and raise new capital.
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The Concepts of Distribution and Retailing Marketing Assignment
11 pages (2938 words) , Download 0 , Assignment
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One more aspect of marketing is that of retailing which is a booming sector in today’s scenario. To obtain a competitive advantage in the retail industry it is very important that the retailer has a wide range of products to offer the customers and it creates a perfect ambiance for the customers to shop from the retail outlets comfortably. The main focus of the retailers should be on the customers. 
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Entrepreneurial Marketing and the Concept of Entrepreneurship Marketing Assignment
16 pages (4532 words) , Download 0 , Assignment
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This assignment also discusses EM that plays a significant role in assisting large companies in their performing business operations with better competitive advantages. Additionally, the management of large companies adopts the concept of intrapreneurship with the aim of performing their operations in a profitable manner. 
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Retail Marketing Marketing Assignment
16 pages (4855 words) , Download 0 , Assignment
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UK retail industry has become highly competitive as several leading multinational and domestic retail chains are implementing unique strategies in the business operation process in order to gain potential competitive advantages. Tesco Plc. can be considered as one of the leading UK based multinational retail chains.
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International Banking, Measure of Asset Liquidity Marketing Assignment
7 pages (1902 words) , Download 0 , Assignment
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The paper "International Banking, Measure of Asset Liquidity" is an outstanding example of a marketing assignment. The international banking sector came to the fore when counting the sectors that contributed much to the financial crisis that rocked the world in the years 2007/2008. Through the same crisis, other effects like the subprime mortgage crisis were bored and they continued the effect that the financial crisis had already created.
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Abercrombie and Fitch: Expanding into the European Market Marketing Assignment
11 pages (3442 words) , Download 0 , Assignment
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For instance, it has had successful promotions in Singapore due to its occurrence in conflicts and context culture. The company managed to trigger the individual’s emotions and created a unique experience that helped the firm to link with its customers. Thus, the strategy helped them in building up the company’s image around Singapore.
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Marketing Plan of BoxPlus Company Marketing Assignment
7 pages (1987 words) , Download 0 , Assignment
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This marketing plan is developed for a new company, the BoxPlus.  It is formed by a group of friends who  have set their minds in establishing a business after college.   They come up with an idea of supplying restaurants, retail outlets and specialty shops with secondary packages to put their products into.
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How Conversational Is Online Advertising Marketing Assignment
8 pages (2215 words) , Download 0 , Assignment
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Mobile phones, social media, search engines, etc. provide interconnection between marketers and customers anywhere and anytime. Either the marketer or the customer can initiate or terminate the conversation hence giving both parties some control over the online exchanges. Marketers use affiliate marketing programs and other forms of marketing to encourage online participation of the audience.
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