Marketing Essays

Geographic segmentation takes into accounts the tastes and preferences of consumers belonging to various regions and countries. For example, Dior is a brand that caters majorly to high-end customers, which is why it would be unable to attain considerable sales in the less developed nations with high poverty rates.  

The paper "Marketing Communication Strategy" is an outstanding example of a marketing assignment. Integrated Marketing communication (IMC) is a technique used for communications branding such that varying modes function together to establish a seamless customer experience (Smith & Taylor, 2004, p. 16).

Travelodge was the first budget hotel of U.K. The first branch of the company was opened in 1985, in the A38, Barton, Needle wood. After its inception, Travelodge expanded the scale and scope of its business operations at a significant rate. Over time, the organization has opened more than 500 hotels branches in the U.K.

The paper “SWOT of Human Resource Management, Marketing, Finance and Accounting, Societal, and Green Marketing” is a meaty example of a marketing assignment. The company has enough strength to become the potential leader in the furniture industry. They have a good marketing strategy, in where they display their products for selling and the buyers can choose their product.

How is the fashion industry in the UK different from other parts of the world? This was the last research question that the research aimed at answering. Buying behavior affected by advertisements in the UK fashion industry is what makes the distinct UK fashion industry from all other fashion markets globally.

The businesses across different industries can be mapped in the product service spectrum on the basis of whether the business is dominated by tangible products or the intangible products. The position of a business on the product service continuum is based on whether the operating mode of the business is inclined towards products or towards services.

This paper would also identify a branding agency that can help the company to re-invent itself. The main argument of this paper is that Malaysia airlines have numerous opportunities for growth, and if they are effectively used, then the airline has the capability of becoming the most dominant and profitable airline in the world.      

The findings of this paper suggest that the four principles that had been identified by Fayol are quite important as a novice’s guide to effective management. The characteristics of managers as mentioned by Mintzberg (2004) have also been found to be important determinants effective leadership and managerial quality.

Tesco realized the need for augmented product offering as a measure of increasing market share and allowing the company to augment profitability and resources resulting in the expansion of the business to non-grocery market. The result is evident with the increased grip of Tesco, as a retail giant in the United Kingdom.

The paper "Nivea for Men: Marketing Planning" is a great example of an assignment on marketing. Marketers previously designed their plan on the assumption of zero and infinite environmental effects. Following the growing recognition of the infinite resources besides higher environmental costs, there is an urgent need for planners to re-evaluate their practices and theory.

Once marketers are able to evaluate and influence the behaviour of the consumers, then they are able to determine the marketing force to use and the time to make the applications necessary. To understand consumer behaviour, experts try to examine the processes of purchase decisions that trigger consumers to make a purchase of a particular product.

The availability of credit has for a long time been encouraging people to spend on things they even did not plan for. For instance, with the emergence of fashions and trends, especially in the electronic industry, people are attracted to new brands even when their previous purchases are still in good condition.

Apart from this, other risks such as financial concerns, changes in the product aspects are also included in the risk factors for a purchase decision. One of my recent experiences of purchasing a product made me aware of the risks that are associated with the process of purchase decision making.

Besides, marketing entails managing customer relationships in a manner that benefits both the organization and the stakeholders. Therefore, the modern definition of marketing focuses more on the management of relationships as opposed to traditional marketing that focused on creating awareness about the particular product.

The underlying motive of the campaign is to alter the behaviour of Aboriginal Australians towards different diseases they are facing and their treatments. The campaign is targeted to provide professional medical services to the Aboriginal Australians as well as motivating them to utilize professional healthcare assistance rather than relying on traditional treatments.

In this regard, smartphones have bought a revolution in the field of technology, which has offered wide opportunities for growth and success. It is worth mentioning that the organizations need to concentrate on the development of various marketing strategies through prioritizing the development of products and services that the company offers to its customers.

Customers want their needs fulfilled and their problems solved by the product they are buying or using. If the product is meeting its requirements, only then the customers will be satisfied. Providing them products of superior quality only will ensure that the customers are satisfied with what they are buying.

There is an agreement that the term logistics generally refers to the organization and control of an operation to ensure labor and equipment are available at the right place, at the right time, and in the right quantity. Logistics is essential in marketing and management. Logistical support is critical for the success of a company’s operation.

The paper "Customer Service Statements, Sales Metrics" is an outstanding example of a marketing assignment. According to the federal privacy act personal information has two meanings either information or an opinion that could be from the part of a database which can be true or not true, recorded in a material form or not.

The paper "Corporate Communications & PR - Toyota Motors Company " is an outstanding example of a marketing assignment. The automobile industry is one of the most growing and developing industries across the world. It has become one of the most significant economic drivers in several nations that have invested in it, the American automobile being the finest example.

The main aim of Supply Chain Management is to help the manufacturers and everyone in the supply chain process to have adequate knowledge about the proper management of stock. The Supply Chain Management was initiated to help mainly the companies functioning in the processed food distribution industry (Harris, 2010).

The paper "Marketing Principles of Enterprise Rent-A-Car" is a wonderful example of an assignment on marketing. Enterprise Rent-A-Car is basically a private car rental business and more than 850,000 vehicles are being operated. The main aim and goal of this company is quite different than that of other businesses. The main goal of Enterprise Rent-A-Car is customer satisfaction.

The paper "Affiliate Marketing, Search Engine Marketing, and Viral Marketing" is a wonderful example of an assignment on marketing. Emerging Trends in the world of business are increasingly being shaped by the influences of technology and IT. The world of marketing is having much influence from IT and e-marketing strategies, which are slowly gaining appreciation across the globe.

The paper "Global Hotel Industry Project" is an outstanding example of a marketing assignment. According to the World Tourism Organization (WTO), the tourism or hotel industry is recognized as the most competitive industry accounting for more than 40 percent of the revenue of the nation. Due to which the gross domestic product (GDP) and gross national product (GNP) enhanced to a significant extent.

Dubai is a tourist hub that receives many tourists annually thus it creates a market that can create high returns on investment. Thus, it is evident that expanding a Cruise business into Dubai is a viable business opportunity. For the expansion in NCL, this company needs to build strong relations with the customers for various reasons to capture the Dubai market.

The analysis reveals that Italy and Spain were the countries that were most troubled in the banking area. ECB hopes that in the near future the regulation of all European banks will be brought under one consistent standard. The assessment of the banks had made several banks to shed their non-profitable assets and raise new capital.

One more aspect of marketing is that of retailing which is a booming sector in today’s scenario. To obtain a competitive advantage in the retail industry it is very important that the retailer has a wide range of products to offer the customers and it creates a perfect ambiance for the customers to shop from the retail outlets comfortably. The main focus of the retailers should be on the customers. 

This assignment also discusses EM that plays a significant role in assisting large companies in their performing business operations with better competitive advantages. Additionally, the management of large companies adopts the concept of intrapreneurship with the aim of performing their operations in a profitable manner. 

UK retail industry has become highly competitive as several leading multinational and domestic retail chains are implementing unique strategies in the business operation process in order to gain potential competitive advantages. Tesco Plc. can be considered as one of the leading UK based multinational retail chains.

The paper "International Banking, Measure of Asset Liquidity" is an outstanding example of a marketing assignment. The international banking sector came to the fore when counting the sectors that contributed much to the financial crisis that rocked the world in the years 2007/2008. Through the same crisis, other effects like the subprime mortgage crisis were bored and they continued the effect that the financial crisis had already created.

For instance, it has had successful promotions in Singapore due to its occurrence in conflicts and context culture. The company managed to trigger the individual’s emotions and created a unique experience that helped the firm to link with its customers. Thus, the strategy helped them in building up the company’s image around Singapore.

This marketing plan is developed for a new company, the BoxPlus.  It is formed by a group of friends who  have set their minds in establishing a business after college.   They come up with an idea of supplying restaurants, retail outlets and specialty shops with secondary packages to put their products into.

Mobile phones, social media, search engines, etc. provide interconnection between marketers and customers anywhere and anytime. Either the marketer or the customer can initiate or terminate the conversation hence giving both parties some control over the online exchanges. Marketers use affiliate marketing programs and other forms of marketing to encourage online participation of the audience.

The big number of fans means increased revenues for the club and its sponsors, and is bound to attract other potential sponsors due to its economic viability. The achievement of these metrics depends on three key strategies, among which are having agent outlets, issuing bonus games and reducing the prices of tickets

Investors should therefore remember that the last traded price is not necessarily the price the market order will be executed at.  In a highly competitive market, the price at which a market order is executed often changes from the last traded price. Marketing orders tend to put markets in a stable condition, help in standardization of quality and the packaging process.

The paper "Proposed Marketing Plan for Chacha Inn" is a great example of a Marketing assignment. The key features of this report are the proposed marketing plan for Chacha Inn. Chacha Inn is a garden retreat in Mount Abu, India, that specializes in a variety of hospitality products and services for its varied customers.

The paper "Marketing Plan of Delamere Dairy's Range of Goats" is an outstanding example of a Marketing assignment. The name of the new business is YOYO goat’s Yoghurt Shop selling exclusively Delamere goat’s yogurt and flavors that will be served in cups varying from 360g, 360g, 450g, and 125g. The yogurt will be sold in two places namely: Dubai Mall and Dubai Festival City.

The paper "The Benefit of a Strategic Marketing Plan" is an impressive example of a Marketing assignment. Behind any successful business is an effective and strategic marketing plan. Thus, business/firms are advised to do what is seen as strategically right than what is immediately profitable’’. Marketing planning has regained recognition and is seen as first priority of development within an organization.

Brand financial value is measured at the level of Earnings Before Interest & Tax. The brand exists only if it creates a profitable business. The journey of the brand is from awareness to strength to value. The brand has value addition- encourages trials, repeat sales, retains consumer base in spite of low-cost imitations or alternatives.

The paper "Successful Marketing Practices" is a wonderful example of an assignment on marketing. Marketing is a process by which the trading objectives of an organization are achieved by satisfying customer wants and needs. By paying attention to customer wants and needs, organizations are more likely to achieve their objectives in the marketplace.

The paper “Essentials of Marketing - Importance on the Foundation of a Marketing Plan Structure”  is a meaty example of an assignment on marketing. The essence of marketing activities is associated with the identification of the consumers’ needs and wants, and then the satisfaction of what the consumer demands better than what competitors can offer.

The mechanisms that Dubai Metro uses to promote public sector marketing have helped the organization to meet its objectives that include serving more than 170,000 passengers daily. The service is offered efficiently and effectively and this has enabled the organization to be a world-class public transport organization.

The paper “Role Description of a Marketing Officer at Unilever Inc” is a  delightful variant of an assignment on marketing. Unilever's industry competitors consist of Seasoning, Condiment production, and Sauce Company in the United States. The industry under which Unilever company operates in is manufacturing which deals with products like spices, salad dressings, Seasoning, etc.

The paper “Role Description and Work Plan for a Position of Customer Relationship Specialist” is a  fascinating variant of an assignment on marketing. Bank of Queensland in Australia seeks to recruit Customer Relationship Specialist to work at its branch in Browns Plains. The bank expects the prospective employee to sustain its growth rate.

Social media is a global platform that is used by customers who are located in different parts of the world. As a result, it is hard for modern public relation practitioner to the segment-specific group. As a result, the platform is best suited for a global business that targets customers that emanate from different parts of the world.

The paper "Developing Effective Communication Strategies for Marketing Segments' is a wonderful example of an assignment on marketing. This was an interesting unit of study. The advent of a concept of goods or service and its journey to find the target consumer is very fascinating because of the innumerable factors that move it along the course.

The paper "Changing Perspective in Marketing Planning" is an outstanding example of a marketing assignment. Traditional marketing planning emphasizes pricing, product, promotion and place. A company designs a product, prices the product, places it in stores, and finally comes up with a promotion campaign for the product.

The paper “Developing Organisational Marketing Objectives” is a thoughtful variant of the assignment on marketing. Competitive analysis is assessing the effects of the entry of competitors who may be individuals or organizations that provide the same products and services as the organizations and therefore affect the various aspects of the organization such as the customer base.

The paper "Public Relations Theory " is an outstanding example of a marketing assignment. In order to come up with an effective public relations campaign about a complex project in an area where I have little knowledge, I would use the systematic/excellence public relations theory. This is a theory that advocates for symmetrical two-way communication in public relations work in order to enhance effective results.

The paper "Marketing Communications" is an outstanding example of a marketing assignment. To confirm the purpose, the required outcomes and style of a conference, I would need to initially speak to the conference convenors. In addition, I will also need a brief of the conference requirements to assist in the planning. When confirming any detail and requirements, the convenor will need to be involved in this process for approval.