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Marketing Essays

Result for Subject Marketing:
19702 essays
Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law Marketing Coursework
8 pages (2445 words) , Download 0 , Coursework
Free
The paper "Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law " is a good example of marketing coursework. In the report, Smith’s depicts both Double Jeopardy and Duplication of Law patterns of brand performance. In addition, Duplication of Law pattern exhibited by Smith’s has implications as well as likely reasons for deviations. Smith’s also operates in a repertoire market.
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Attitudes of the Customers on the Services Offered by Bank of America Marketing Case Study
7 pages (4441 words) , Download 0 , Case Study
Free
The paper "Attitudes of the Customers on the Services Offered by Bank of America" is a great example of a marketing case study. The study sought to gather information on lifestyles, satisfaction level and attitudes of the customers on the services offered by Bank of America. This provided an in-depth understanding of its consumers in terms of their service and product requirements.
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Internet Marketing of Nike, Adidas, Puma and Converse Marketing Case Study
12 pages (3040 words) , Download 0 , Case Study
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The paper "Internet Marketing of Nike, Adidas, Puma and Converse " is an outstanding example of a marketing case study. The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner.
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Marketing Analysis for Dalian Wanda Group Corporation Marketing Case Study
10 pages (2821 words) , Download 1 , Case Study
Free
The paper 'Marketing Analysis for Dalian Wanda Group Corporation " is a great example of a marketing case study. Established in 1988, the company, Dalian Wanda Group Corporation (Wanda Group) is a Beijing-based multinational company that deals in tourism, real estate, entertainment, departmental stores, and hotels.
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Factors Driving Loyalty in Airlines Marketing Case Study
7 pages (2192 words) , Download 0 , Case Study
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The paper "Factors Driving Loyalty in Airlines" is a perfect example of a marketing case study. Loyalty in any business is considered as an important factor due to its association with customers to the business. It is the responsibility of every business to develop strategies that will not only drive customers towards essential goods and products but also retain the customers in relations to their allegiance to the business.
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Consumer Digital Journey - Samsung Galaxy S4 Marketing Case Study
5 pages (1488 words) , Download 4 , Case Study
Free
The paper "Consumer Digital Journey - Samsung Galaxy S4 " is a good example of a marketing case study. Step 1: Awareness: First, the customer recognizes the need of having the phone. Most social media and online users would consider having a smartphone to counter their needs. Step 2: Discover: After identifying the specific need/s of having the product, a customer searches for information about Samsung Galaxy S4.
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Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants Marketing Case Study
9 pages (2572 words) , Download 0 , Case Study
Free
The paper "Promotion Strategy for Small and Medium Business - Milestone Integrated Marketing Consultants " is a great example of a marketing case study. Companies tend to operate on inactive strategies that cost it the benefit of advancing. In Australia, research indicates that there are myriad small and medium businesses that fail to excel due to poor strategies.
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Consumer Digital Journey: JB HI-FI Marketing Case Study
6 pages (1773 words) , Download 0 , Case Study
Free
The paper "Consumer Digital Journey: JB HI-FI" is an outstanding example of a marketing case study. The focus of this assignment would be on JB HI-FI Company, which bases its core operations in distributing music CDs across the Australian and New Zealand markets. JB Hi-FI is a company based in Australia; Melbourne, that deals in the selling of electronics products like radios and television sets.
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Relationship between Service Quality and Customer Satisfaction Marketing Case Study
8 pages (3488 words) , Download 0 , Case Study
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The paper " Relationship between Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. The purpose of this study was to find out and determine the customer satisfaction levels from services offered by the Bank of America. Many banks attest to the fact that higher levels of customer satisfaction engender greater customer loyalty. 
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Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai Marketing Case Study
13 pages (3423 words) , Download 0 , Case Study
Free
The paper "Digital Marketing and Commerce - Pharmaceuticals and Clinical Settings in Dubai " is a perfect example of a marketing case study. E-marketing is emerging as an integral part of business strategies that most companies and institutions are using to create a competitive edge over their rivals.
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Service-Scape in Marketing Marketing Coursework
7 pages (2076 words) , Download 0 , Coursework
Free
The paper "Service-Scape in Marketing" is a great example of marketing coursework. The modern corporate world experience intense competition where many firms now operate in the same industries and offer almost the same services or similar products to the customers. The intense competitive pressures exerted to the managements compel them to scale up their games so that they can remain relevant in business.
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Australian UGG Boots Marketing Research Proposal
8 pages (2350 words) , Download 0 , Research Proposal
Free
The country specializes in sheepskin boots among other products such as bags, clothing, and outerwear. These boots are designed for children, men, and women .in addition, the boots have been considered as trendy footwear from men and women in different countries, especially those with very cold winter seasons such another China.
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Social Technology Strategy - Sacred Heart Mission Marketing Case Study
16 pages (4204 words) , Download 0 , Case Study
Free
The paper "Social Technology Strategy - Sacred Heart Mission " is an outstanding example of a marketing case study. Sacred Heart Mission is an organization focusing on the improvement of health conditions of societal members. The organization engages in diverse activities with the intention of creating quality health among the members of society.
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The Balance between Planned and Emergent Approaches to Strategy Marketing Coursework
9 pages (2536 words) , Download 0 , Coursework
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The paper "The Balance between Planned and Emergent Approaches to Strategy" is a good example of marketing coursework. A planned approach to strategy involves defining the direction and making decisions regarding the allocation of resources to pursue the strategy in a long term perspective, usually over five years.
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Fraser Coasts Tourism Strategy that Aligns with a Transformative Destination Management Strategy Marketing Coursework
6 pages (1708 words) , Download 0 , Coursework
Free
The paper "Fraser Coast’s Tourism Strategy that Aligns with a Transformative Destination Management Strategy" is an outstanding example of marketing coursework. According to Queensland DMO, Tourism and Events Queensland, Fraser coast is a leading global destination that will by 2016 be recognized for its personal natural encounters and whale experience (Tourism and Events Queensland, 2011).
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Consumer Packaged Goods in Australia Marketing Assignment
10 pages (2858 words) , Download 0 , Assignment
Free
The paper "Consumer Packaged Goods in Australia" is a good example of a marketing assignment. Consumer packaged goods (CPG) or Fast-moving consumer goods (FMCG) are low-cost goods or products that are sold fast, usually in a matter of days. FMCG constitute a large part of consumers’ budget in Australia.
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From Marketing Mix to Relationship Marketing Marketing Research Paper
11 pages (3128 words) , Download 0 , Research Paper
Free
The paper "From Marketing Mix to Relationship Marketing" is a great example of a Marketing Research Paper. Everest Airlines has been in operation for close to thirty years now, it has been a carrier of choice for people traveling from Europe and America to Africa and Asia. The airline just like most carriers in the world is experiencing some hard times.
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Dilmah Ceylon Tea: Marketing Development in Australia Marketing Case Study
13 pages (3582 words) , Download 2 , Case Study
Free
The paper "Dilmah Ceylon Tea: Marketing Development in Australia" is a good example of a marketing case study. Dilmah Tea is a renowned company in Australia; the company has been in the Australian market since the 1960s. During its early operations, the company was extremely successful; however, during its later operations in the 1980s, the company started losing its market share due to a un-sustaining market strategy.
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Environmental Sustainability in Qatar Marketing Case Study
11 pages (3037 words) , Download 0 , Case Study
Free
The paper "Environmental Sustainability in Qatar" is a good example of a marketing case study. Qatar is a state that is highly wealthy because it reported a GDP growth of more than 18% in 2011 compared to its neighbouring countries who mostly reported GDP growth of about 5%. This good economy has been caused by the successful exploitation of the oil and gas reserves.
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The Circle of Satisfaction as Practising the Marketing Concept Marketing Coursework
8 pages (2000 words) , Download 1 , Coursework
Free
The paper "The Circle of Satisfaction as Practising the Marketing Concept" is a perfect example of a literature review on marketing. Marketing is part of everyone’s life and has an effect on us in one way or another; therefore, so as to be successful all companies dealing with customers day after day should not just be customer-driven, but also customer-obsessed.
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Abu Dhabi National Hotels PESTEL Analysis Marketing Case Study
12 pages (3215 words) , Download 1 , Case Study
Free
The paper "Abu Dhabi National Hotels PESTEL Analysis" is a great example of a marketing case study. Abu Dhabi National Hotels (ADNH) were founded more than thirty years ago. It was incorporated in 1975. The ADNH was started when the shareholding company acquired 3 hotels from the Government. Since then, the hotels expanded in diversity and size in the four categories that it operates.
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Destination Marketing - Gold Coast Marketing Case Study
8 pages (2354 words) , Download 0 , Case Study
Free
The paper 'Destination Marketing - Gold Coast " is an outstanding example of a marketing case study. Destination marketing is an important aspect as it helps to open up a destination to the world. In the tourism industry globally, competition has intensified and this implies it is important to market a destination globally with the aim of attracting and retaining global tourism (Weaver & Lawton 2010).
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Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children Marketing Case Study
8 pages (2778 words) , Download 0 , Case Study
Free
The paper "Direct Marketing and Consumer Privacy in the Online Environment: Effects on Australian Children" is an outstanding example of a marketing case study. The internet has significantly changed the way in which business is conducted today, particularly in relations to direct marketing. Over time, internet-based technologies have provided businesses with numerous tools and platforms.
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La Brioche Abu Dhiab And Developing Market Competition Marketing Case Study
15 pages (3919 words) , Download 0 , Case Study
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The paper "La Brioche Abu Dhiab And Developing Market Competition" is a wonderful example of a Marketing Case Study. During the year 1976, Louis Le Duff, the current President established the “Group Le Duff” in Brest City. The Group Le Duff was principally composed of 9 different brands in the food industry.
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Large Existing Consumer Groups Marketing Research Paper
13 pages (5825 words) , Download 0 , Research Paper
Free
The paper "Large Existing Consumer Groups" is a wonderful example of a Marketing Research Paper. Mr. William has long been a well-established Australian-based multi-national corporation. It needs something new and fresh to regain people’s consciousness and attention to the label. In view of this, we are proud to introduce a newly founded sub-brand – TRAC Eye Shadow, to you all.
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Global Business Situation and Opportunity Analysis - Apple Inc Marketing Case Study
7 pages (2252 words) , Download 0 , Case Study
Free
The paper "Global Business Situation and Opportunity Analysis - Apple Inc" is a good example of a marketing case study. This report is prepared to conduct an analysis of the current internal and external situation of the iPhone. This will include an analysis Apple Inc., structure, capabilities and resources, competitive environment and industry situation and SWOT analysis of iPhone.
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Designing Brand Experiences Marketing Case Study
9 pages (2553 words) , Download 0 , Case Study
Free
The paper "Designing Brand Experiences" is a great example of a Marketing Case Study. The increased globalization and advancement in technology have led to an increase in competition in the market over the years (Kotler & Armstrong, 2010). Such factors have made contemporary managers understand the importance of building strong brands.
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Linking Customer and Employee Satisfaction to the Bottom Marketing Assignment
7 pages (2318 words) , Download 1 , Assignment
Free
The paper "Linking Customer and Employee Satisfaction to the Bottom" is a great example of a Marketing Assignment. What is an effective communication strategy? What role can customers play as part of a firm’s communication strategy? Would you say employees have a role to play in a firm’s communication strategy? As part of your answer use concrete examples to make your point.
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Managing Change in Organizations - St. Marys Hospital Marketing Case Study
12 pages (3278 words) , Download 0 , Case Study
Free
The paper "Managing Change in Organizations - St. Mary’s Hospital" is a perfect example of a marketing case study. Change is inevitable. In the current contemporary organizations, change is more evident especially with the accelerating aspects of technology, succession, consolidation, globalization that brings diverse cultural values and expansion of the global economy (internationalization).
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Measuring Marketing Performance Marketing Case Study
14 pages (3949 words) , Download 0 , Case Study
Free
The paper "Measuring Marketing Performance" is a perfect example of a Marketing Case Study. In this section, we shall consider the various strategies practiced by SportUNE business when it comes to dealing with the new market entries, growth markets, mature and declining markets. The main aim of this study is to investigate the ways in which farms behave.
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Brand Image and Personality Influence on Positive Consumer Attitude Marketing Case Study
11 pages (3358 words) , Download 1 , Case Study
Free
The paper "Brand Image and Personality Influence on Positive Consumer Attitude" is a great example of a Marketing Case Study. The consumer buying behavior is an overall component influenced by a range of internal and external consumer factors. On one hand, the internal factors are the generic consumer traits such as their culture, gender, and age among others.
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A Marketing Plan for Filet-o-Fish Marketing Case Study
11 pages (3271 words) , Download 0 , Case Study
Free
The paper "A Marketing Plan for Filet-o-Fish" is a good example of a marketing case study. This is a marketing plan for filet-o-fish one of the snack foods offered in current New Zealand’s fast food shops. Snack food is a small portion of food that is eaten between meals. Snacks normally include all types of food quantities and spices.
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SERVQUAL Model in Telecommunication Companies Marketing Research Paper
10 pages (3949 words) , Download 0 , Research Paper
Free
The paper "SERVQUAL Model in Telecommunication Companies" is a great example of a Marketing Research Paper. SERVQUAL model has been widely used in most telecommunication industries, in the different cultural contexts given its reliability and validity (Pieore, 2005). Primarily, it is recognized as a significant tool in the service market given the consequent quality assessment.
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Marketing Strategies for SportUNE Marketing Case Study
14 pages (4083 words) , Download 0 , Case Study
Free
he paper "Marketing Strategies for SportUNE" is a good example of a marketing case study. When making the decision to enter the new market, SportUNE can use the pioneer or the follower strategy. Pioneers have the advantage of holding the market share for a long time due to resource and business skills (Kaličanin, 2008).
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SportUNE Fun Shop Venture Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
Free
The paper 'SportUNE Fun Shop Venture" is an outstanding example of a marketing case study. Over the years SportUNE has emerged as a global sports institution since its inception in 1938. Over the decades, the institution has enrolled an increased number of students in its sporting activities. As such, it has developed an increased number of sporting activities such as soccer, indoor climbing, and indoor games among others.
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Marketing Strategies for the New Gym Services of SportUNE Marketing Case Study
17 pages (4531 words) , Download 0 , Case Study
Free
The paper "Marketing Strategies for the New Gym Services of SportUNE" is a perfect example of a marketing case study. Looking at the market structure of SportUNE it is more likely for SportUNE to follow a pioneering role and look towards market expansion and increased penetration along with niche marketing of targeting the working women class for better growth and emerge as the market leader.
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Marketing Matrix for SenseFly Marketing Case Study
9 pages (2441 words) , Download 0 , Case Study
Free
The paper 'Marketing Matrix for SenseFly" is a good example of a marketing case study. The product’s name is eBeeSenseFly. This innovation is a collaborative product of parrot and SenseFly. The two companies which are Parrot Group and SenseFly partnered in 2012 to come up with this innovation. The partnership was aimed at developing high-level manufacturing to facilitate rapid growth as well as new product innovation.
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Global Motors Plans in Marketing Marketing Case Study
14 pages (3905 words) , Download 0 , Case Study
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The paper "Global Motors Plans in Marketing" is an outstanding example of a marketing case study. The aim of this case study was to determine the differences and association in desirability measures of each of the five automobiles among the respondents sampled. This included the establishment of the demographic factors, with the highest desirability measure for each of the five automobiles that Global motors intend to market.
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Tech Times Action Plan Marketing Case Study
8 pages (2097 words) , Download 0 , Case Study
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The paper "Tech Time’s Action Plan" is an outstanding example of a marketing case study. The Tech Times Company is structured and departmentalized into functions such as sales, marketing, web services, software development, operations, human resource development and finance. On one hand, the web services department is tasked with providing and offering web services to the consumers.
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Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place Marketing Case Study
10 pages (2877 words) , Download 0 , Case Study
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The paper "Service Marketing Plan for Aboriginal Cultural Centre and Keeping Place" is a great example of a marketing case study. Service marketing can be described as a type of marketing that concentrates on services of selling. According to Kumari (2004), they can be difficult to put on the market, and their marketing approach is much dissimilar as compared to the products’ approach.
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Positioning Strategy for Anki Drive Marketing Case Study
18 pages (5051 words) , Download 0 , Case Study
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The paper "Positioning Strategy for Anki Drive" is a great example of a Marketing Case Study. Anki Company is a company that deals with the innovation of robotic game software. It is new in the market and its leaders are innovative, open-minded people. It is therefore open to new ideas. This paper discusses the marketing strategies. 
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Product Life Cycle of the Marketing Idea - SportUNE Marketing Case Study
17 pages (4670 words) , Download 0 , Case Study
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The paper 'Product Life Cycle of the Marketing Idea - SportUNE" is a great example of a marketing case study. When a business organization starts producing a product or service, it aims at making maximum profit from the activity by reaching many customers and markets as possible. This is aimed at improving profitability for business sustenance as well as coping with competition from similar businesses.
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Strategic Marketing Plan for SportUNE Marketing Case Study
16 pages (4498 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE" is a perfect example of a marketing case study. SportUNE is an organization involved in the provision of sports services and products to a number of customers in Australia, with the focus on flexibility and variety in the nature of sporting products and services offered.
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SportUNE - Product Life Cycle Marketing Case Study
14 pages (3860 words) , Download 0 , Case Study
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The paper "SportUNE - Product Life Cycle" is a good example of a marketing case study. SportUNE is a sporting facility of the University of New England. It is considered one of the best facilities of its kind. It offers a wide range of services and opens every single day of the week. Among the facilities offered by sportUNE include a gym; a 25metre heated, indoor pool.
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SportUNE Marketing Environment Marketing Case Study
17 pages (4736 words) , Download 0 , Case Study
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The paper "SportUNE Marketing Environment " is an outstanding example of a marketing case study. This report has been prepared in continuation of the earlier part on SportUNE and the report here looks to provide an in-depth understanding of the strategic content which SportUNE can look upon its new services and gain sustainable growth of its business.
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SportUNE Cooking Club Marketing Marketing Case Study
16 pages (4395 words) , Download 0 , Case Study
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The paper "SportUNE Cooking Club Marketing" is a good example of a marketing case study. The sportUNE institute in Australia is a unique institution in the Australian and global markets. This is so because of its adopted teaching and operational model. Instead of operating like other institutions that focus on education alone, the institution focuses on developing sporting skills.
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Marketing Plan for SportUNE Marketing Case Study
16 pages (4195 words) , Download 0 , Case Study
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The paper 'Marketing Plan for SportUNE" is a great example of a marketing case study. Strategic marketing is an important aspect in the success of an organisation. Through effective planning, an organisation is able to utilize the resources effectively which lead to competitive advantage. Due to global competition, many organisations are finding it hard to effectively compete in the market as a result of poor planning.
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Strategic Marketing Plan for SportUNE Marketing Case Study
15 pages (4053 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan for SportUNE" is an outstanding example of a marketing case study. This paper focuses on a strategic marketing plan. The engagement areas throughout the paper are concerned with formulating, implementing and measuring marketing strategies. Additionally, various strategies for new market entries, growth markets, mature and declining markets and for the new market in sustaining competitive advantage over the product life cycle are discussed.
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The Pursuit of New Product Development Marketing Case Study
16 pages (4643 words) , Download 0 , Case Study
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The paper "The Pursuit of New Product Development" is a great example of a Marketing Case Study. SportUNE was formed in 1938 with the aim of boosting sporting, fitness, and health-related programs. Over the years, SportUNE has demonstrated greater effort in ensuring that sport, exercise, and health-related programs are accessed by the students and the community at large. 
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SportUNE - Marketing Marketing Case Study
16 pages (4256 words) , Download 0 , Case Study
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The paper "SportUNE - Marketing " is a good example of a marketing case study. Following the strategic marketing plan (part I), this paper outlines the strategic marketing plan (part II) for SportUNE. The plan helps to understand the process of formulating, implementing and measuring marketing strategies and enhance the understanding of the various strategies for new market entries.
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