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Marketing Essays

Result for Subject Marketing:
19895 essays
Marketing Plan for Heineken UK Marketing Case Study
19 pages (4994 words) , Download 0 , Case Study
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In particular, the food industry, which is made up of different players that engage in the production, distribution, and resale of foods that comprise edible food items and drinks, has experienced increased regulation over the past few years. This is because of the sensitivity of the sector and its direct impact on the economic performance of a country.
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Coca Cola Marketing Strategy Marketing Case Study
11 pages (3022 words) , Download 0 , Case Study
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In the management structure of the Coca Cola Company covered earlier, it is evident that the company has a superior and well-organized supply system. The use of bottler companies in all parts of the world to manufacture customized products is one of the most thoughtful distribution methods of the Coke Formula.
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Marketing Innovation in Roche Pharmaceuticals Marketing Case Study
11 pages (3383 words) , Download 0 , Case Study
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The paper “Marketing Innovation in Roche Pharmaceuticals” is an actual example of the marketing case study. Marketing innovation is often dubbed for platforms relative to the philosophy of doing business. The two subjects combined enable business entities to realize their full potential in their specific industries whenever implemented coherently.
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RIM Strategic Evolution Marketing Case Study
20 pages (5262 words) , Download 0 , Case Study
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The power school of thoughts elaborated on the power of RIM with respect to the external stakeholders. The external stakeholders here refer to the employees, shareholders of RIM, and the public as a whole. RIM has developed strategies that are in from of power and politics which has influenced the external and internal environment to a great extent
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Brand Building at Research in Motion Marketing Assignment
8 pages (2589 words) , Download 0 , Assignment
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Branding refers to symbols, names, designs and signs, or a combination of these in order to differentiate a firm’s product offerings from competitors. Effective branding can develop brand equity; the value of a brand in terms of brand loyalty, company name awareness and high perceived quality.
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Investing in China and South Africa Marketing Case Study
7 pages (2024 words) , Download 0 , Case Study
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The paper "Investing in China and South Africa" is an outstanding example of a marketing case study. Multinational companies seeking to invest in profitable ventures in foreign markets so that their international is guaranteed success. Today, the world has been divided into different economic abilities with the least beneficiaries of these economics being the developing nations.
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Social Media Campaign for the Marriott Hotel on Christmas Period Marketing Case Study
10 pages (2791 words) , Download 0 , Case Study
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Marketing is one of the important practices to be carried out in daily business operations. Once products and services have been designed, the marketing department has to create awareness of the product to potential clients as the consumers of the products. A business that has a vibrant marketing department is in a better position to attract clients.
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Internal Branding in Virgin Group Marketing Case Study
6 pages (1746 words) , Download 1 , Case Study
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The paper "Internal Branding in Virgin Group" is a perfect example of a case study on marketing. Sir Richard Branson founded the virgin group in the year 1970. The company operates across many industries. Virgin Group has its headquarters in London UK. The major business areas of Virgin Group are travel, hospitality, lifestyle, and entertainment (Virgin.com, 2013).
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Chipotle in China Marketing Assignment
13 pages (3999 words) , Download 0 , Assignment
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The paper "Chipotle in China" is an outstanding example of a marketing assignment. The Chinese market is quite popular among international investors. The country’s extensive population and the strength of the local economy are considered as the key reasons for the market’s attractiveness. For Chipotle, a fast-food chain specializing in Mexican food, the entry into the Chinese market would result in long-term growth.
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Xiaomi in the Market of India Marketing Case Study
9 pages (2632 words) , Download 1 , Case Study
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The paper "Xiaomi in the Market of India" is an inspiring example of a case study on marketing. In order to enhance its market share and customer base, the organization of Xiaomi expanded its wings to different developing countries or nations such as Thailand, Japan, Hong Kong, the United States, and many others.
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Starbucks and WalMart in China and Choice of Entry Mode Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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In conclusion, from the above context it would be correct to conclude that over time, with the improvement of domestic income and competitiveness, the aggregate amount of FDI inflow in China has significantly increased. This shows that domestic income level in a nation is positively related to its FDI inflow.
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The Marketing Mix of Coca-Cola Company Marketing Case Study
7 pages (2095 words) , Download 0 , Case Study
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Coca-Cola is a prominent international brand that has been present in the market for many years. Till now, it has maintained a competitive edge in the market for proficiently responding to the changing consumer needs along with the creation of an excellent distribution system. It was the pioneer in introducing the concept of outsourcing manufacturing facilities to avail economies of scale.
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The Design of Volvos Uddevalla Plant Marketing Assignment
6 pages (1765 words) , Download 0 , Assignment
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The following paper 'The Design of Volvo’s Uddevalla Plant' is a perfect example of a marketing assignment. The design of Volvo’s Uddevalla plant can be expressed as a process with an “interior logic” whereby design options were purged through permanent design choices until only a single option was left.
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Marketing of the Dorchester Hotel in London Marketing Assignment
10 pages (2552 words) , Download 0 , Assignment
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The next stage of the marketing plan involves market segmentation. This is critical in that Dorchester hotel will be able to understand the best ways of adjusting its marketing mix. The marketing mix involves promoting organizations’ products and services by articulating on, price, product, promotion, and place. 
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Different Marketing Communications Tools Marketing Assignment
12 pages (3161 words) , Download 0 , Assignment
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The paper "Different Marketing Communications Tools " is an outstanding example of a marketing assignment. The role of marketing in the new division will go to be very high. Marketing is very much important for any new products. In the modern world, any new products need significant marketing to draw the attention of customers.
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Resource Planning - Competition and Risk Marketing Assignment
7 pages (1985 words) , Download 0 , Assignment
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Organizations often face resource constraints and thus, it becomes imperative for an organization to identify effective resource planning techniques. This role is mainly carried out by a project manager. The project manager builds up a team to carry on the operations. The team should include the skilled human resources.
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Sales Team Structure, Roles and Rewards Marketing Assignment
8 pages (2341 words) , Download 0 , Assignment
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A brief introduction regarding the company’s existence and its activities has been provided in the following section. The paper critically assesses the role of internal, external and online sales in the context of Nous Group so that the appropriate sales method can be determined for enhancing performance in a cost-effective manner. 
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Marketing for Gaining Competitive Advantage and Providing Customer Convenience Marketing Assignment
10 pages (3124 words) , Download 0 , Assignment
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The paper “Marketing for Gaining Competitive Advantage and Providing Customer Convenience” is an outstanding example of marketing. Marketing elements influencing the business process have been best provided in the model of the marketing mix. The following section will analyze the influence of the marketing mix if implemented in SleepWell.
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Concept of Egonomics Marketing Assignment
10 pages (2777 words) , Download 0 , Assignment
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Egonomics has been described as one of the 17 marketing trends that have been driving business in the contemporary era. Egonomics captures the need of the consumer for the purpose of ego satisfaction and customization of needs. It implies that organizations must develop their products in a customized manner that can help in the satisfaction of ego of the consumer.
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Comparison of Marketing of Burger King, KFC, Pizza Hut Marketing Assignment
21 pages (5714 words) , Assignment
Nobody downloaded yet
The opening page of KFC provides a clear picture of its varied products. Users accessing the website would be able to have a better outlook of the products, special offers, and prices of products in an efficient manner. The page comprises different tabs that include ‘Our Cooks’, ‘Food’, ‘HOW to DO YOU KFC’, ‘Catering’, and ‘Deals’. 
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The Steps for Future Charity Campaign Marketing Assignment
10 pages (2758 words) , Download 0 , Assignment
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So the target market will consist of the people who have an interest in art and music. This segment will essentially be affluent people who are from the middle class or upper idle class and above. This same will be different and only those who have an interest in the field of art would like to participate in this campaign.
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Review Discussion of Chris Hackley 2013, Marketing in Context Marketing Book Report/Review
9 pages (2469 words) , Download 0 , Book Report/Review
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Moreover, the readings presented in this book emphasizing one particular chapter will also be compared with other readings for the purpose of determining the implications of the same on the modern marketing context and settings. Chris Hackley is a marketing Professor at Royal Holloway University in London.
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Understanding of Marketing via the Internet Marketing Assignment
17 pages (4619 words) , Download 0 , Assignment
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The paper "Understanding of Marketing via the Internet" is a wonderful example of an assignment on marketing. Electronic commerce-commerce is a term for any business transaction that entails the electronic interaction of a provider or seller of goods with the buyer or recipient of the service via the Internet (Nielsen, 2000).
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Marketing International Business: Slovakia Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
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The success of the product in the market depends heavily on the relationship between the company and the supplier. With the increasing levels of globalization resulting from the liberalization of markets, efficient flow of information, and integration of economies, the level of competition has increased tremendously in the market.
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Abercrombie & Fitch Brand in Europe Marketing Assignment
12 pages (3421 words) , Download 0 , Assignment
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 As the domestic markets become highly competitive and saturation results in constrained revenue, organizations are forced to find new markets to sustain their survival. Abercrombie & Fitch is a US-based company founded in 1892 focussing on the fashion clothes and accessories market within the US.
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Integrated Marketing Marketing Assignment
20 pages (5208 words) , Download 0 , Assignment
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The company’s customer management process will also be evaluated. Internal communications play an important role in Ooredoo so that timely information can be disseminated and decisions can be taken without delay. Identifying the importance of internal communications, Ooredoo has established a direct link between organizational superiors and subordinates.
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Herborist International Expansion in Canadian Market Marketing Assignment
8 pages (2230 words) , Download 0 , Assignment
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The paper "Herborist International Expansion in Canadian Market" is an outstanding example of a marketing assignment. As one of China’s most successful companies in the skincare industry, Herborist has been received reasonably well in overseas markets including the US and some European countries.
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The Various Environmental Forces That Affect Marketers and Their Programs Marketing Assignment
9 pages (2564 words) , Download 0 , Assignment
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The paper "The Various Environmental Forces That Affect Marketers and Their Programs" is an outstanding example of a marketing assignment. Various environmental factors tend to affect marketers. They include laws and government, economy, supply lines and consumer trends. The trend of the customer may change the entire business environment leading to a greater effect.
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Sales Planning and Operations Marketing Assignment
20 pages (5580 words) , Download 0 , Assignment
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The paper "Sales Planning and Operations" is an outstanding example of a marketing assignment. Jack and Thomas are partners, running an electric-cars dealership successfully in England. Along with showroom and workshop, they also have a garage for maintenance and providing vehicles for customers.
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Consumer Behavior Marketing Assignment
10 pages (2675 words) , Download 0 , Assignment
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It combines a wide array of components such as social anthropology, psychology, marketing, economics and sociology. Consumer behaviour reflects upon decision-making process undertaken by consumers and affects of emotions on buying decision. Individual’s wants are analyzed on basis of behavioural variables and demographics.
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Organisational Change Management Marketing Assignment
16 pages (4301 words) , Download 0 , Assignment
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For instance, middle managers can resist new changes where they are not provided with adequate resources to implement new changes. Further, they can also resist change in case they perceive such changes as a threat to their position in the organization. Conversely, during the implementation of new changes, the change agent can exploit the various models of change.
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Attitudes toward Made in China Label Consumption in Luxury Fashion Marketing Assignment
14 pages (4271 words) , Download 0 , Assignment
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The paper "Attitudes toward Made in China Label Consumption in Luxury Fashion" is an outstanding example of a marketing assignment. The clothing industry is a dynamic sector of the economy owing to the changing trends defined by fashion. The changes mean that consumers require a product that meets their expectations. These trends define product preferences and consumer behaviour toward the product.
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Progressions in Social Media Event Marketing Marketing Assignment
28 pages (7227 words) , Assignment
Nobody downloaded yet
In agreeing to be interviewed, participants also agree to the responses being published in the study. Confidentiality is paramount and actual names will not be used in the analysis. An examination on the data collected will be done very employing key themes. Moreover,  interviews transcript will come in handy as we iron out the truth  on what the interviewees felt.
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Marketing Communication Mix & Members of Marketing Channels Marketing Assignment
20 pages (5592 words) , Download 0 , Assignment
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The paper "Marketing Communication Mix & Members of Marketing Channels" is a perfect example of a marketing assignment. Opinion leaders are known as that influential group of a member from a community, or societies who are inclined towards building information in term of new product in the market. It interprets the meaning of media messages or the basic content of product for extreme low-end users.
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Sales Plan for Atlantic Quench Cranberries Marketing Case Study
13 pages (3481 words) , Download 0 , Case Study
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It also aims at having the employees aware of the recent status of the Co-operative and the direction it is approaching. The Co-operative has been experiencing increasing demand for its products. The research carried has exhibited that consumers would prefer to buy more juice drinks which they believe to be healthy as compared to other snacks.
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Advertising and Promotion in Business Marketing Assignment
19 pages (5140 words) , Download 0 , Assignment
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The paper "Advertising and Promotion in Business" is a wonderful example of an assignment on marketing. The need for advertising and promotion of goods and services in today’s competitive market cannot be undermined. Advertising is the way of communicating to the consumers regarding the various brands that are available in the market.
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Plain Packing of Cigarette Campaign in Australia Marketing Case Study
7 pages (2505 words) , Download 0 , Case Study
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The paper "Plain Packing of Cigarette Campaign in Australia' is a worthy example of a case study on marketing. Smoking is a leading preventable cause of death globally. This has led to many countries adopting rules and measures that can lead to a decline in tobacco smoking (Healey, 2011). In some countries, advertising and sponsorship by the cigarette companies have been banned.
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Strategies That Are Useful in Attaining Market-Based Competitive Advantage Marketing Assignment
9 pages (2551 words) , Download 0 , Assignment
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The ability to manage human capital and social capital is most important for a strategic leader. Human capital is the firm’s repository of valuable knowledge and skill and social capital is providing access to critical resources so the leader must manage the resources effectively for the organization.
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Managing Marketing and Repositioning at Slendertone Marketing Assignment
6 pages (1555 words) , Download 0 , Assignment
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In its earliest days, Slendertone was marketed through the use of distributors. This was done mainly because the company had limited resources, but also because company officials believed the use of distributors to market and sell their products was cost-effective and quick. The company also relied on marketing the existing product line.  
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Launch of Cosmetic Industry in India Marketing Assignment
8 pages (2238 words) , Download 0 , Assignment
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"India has an adult literacy rate(15+ years old) of 61 percent and a youth literacy rate (15-24 years old) of 76.4 % which shows that India as a country has started to realize the importance of education reflective in its much higher youth literacy rate which indeed is a positive sign for the country.  
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Determining the Price of a Product to Maximize Profits Marketing Assignment
6 pages (1321 words) , Download 0 , Assignment
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The entry barriers in a market are basically being implemented in those market structures where the scope of profit-making is quite high, unlike in perfectly competitive ones, where every player earns a normal profit. Such barriers could arise either due to government regulations or any particular market player's competitive advantages.
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Global Macro Environmental Variables Marketing Assignment
9 pages (3202 words) , Download 0 , Assignment
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Blackberry is recognized to be one of the leading brands in the technology sector. The product is manufactured by RIM (Research in Motion), a Canadian company. Blackberry offers a wide range of products to its potential customers from smartphones and software to playbooks and professional tablets (Research In Motion Limited, 2011). 
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International Marketing Strategy FREITAG Marketing Assignment
14 pages (3708 words) , Download 1 , Assignment
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The company produces functional bags that are water-resistant, trendy, hip products used for many purposes. Currently, the company produces 40 different types of bags at the factory located in Zurich and employs over 100 people in various cities in different parts of the world (Zurich, Davos, Hamburg, Cologne, Vienna, New York and Berlin).
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CISCO Systems, Inc Marketing Assignment
10 pages (2586 words) , Download 0 , Assignment
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1984, Cisco Systems, Inc. was founded by Leonard Bosack and Sandra Lerner. Cisco has three market segments in which it functions. Large organizations, which include government bodies, corporate entities, educational institutes etc. they also serve service providers and wireless service providers and small and medium-sized businesses.
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Overview of Wal-Mart and Outsourcing Issue It Is Facing Marketing Assignment
6 pages (1710 words) , Download 0 , Assignment
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For the longest time now, Wal-Mart has been carrying out all its operations in-house without outsourcing any of its services. The company has been relying on its in-house MIS team for most of its information systems needs. The customer service and care department operate as a centralized department within the company.
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Advertisement of BMW the Ultimate Attraction Marketing Assignment
9 pages (2647 words) , Download 0 , Assignment
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The paper "Advertisement of BMW – the Ultimate Attraction" is an outstanding example of a marketing assignment. The objective of this report is to present a detailed analysis of an advertisement for BMW featured in the market of Canada. The advertisement contains strong and creative execution of an idea of a car – BMW specifically, being “The Ultimate Attraction”.
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Marketing Product Assesment Marketing Assignment
6 pages (1538 words) , Download 0 , Assignment
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In research conducted in 2001 on ethnic composition in the UK, the findings revealed that there was a growing percentage of ethnic minorities. In comparison with the one that was carried in 2007, their population had increased from 7.9% to 10% being categorized as non-white. Expectations were that an additional increase of 3% will be witnessed.
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Internet Technology, Marketing and Security Marketing Assignment
8 pages (2449 words) , Download 0 , Assignment
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The paper "Internet Technology, Marketing and Security" is an outstanding example of a marketing assignment. First and foremost, Social Media Marketing (SMM) has been defined as “a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach”.
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Thoughts and Opinions about Smartphone Marketing Assignment
6 pages (1862 words) , Download 0 , Assignment
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A mobile phone is a device that makes and receives and receives telephone calls over a radio link. This happens whilst it’s moving around a large or wide area geographically.  It does this by belonging to a cellular network provided by a mobile phone operator.  Upon introduction, cell phones were bulky, expensive, and weak in receiving quality signals. 
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Advertising and Promotion Marketing Assignment
6 pages (1656 words) , Download 0 , Assignment
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Branding informs customers on what to expect from the brand ensuring that they are fully differentiated from those of the competitors and increasing the level of customer loyalty (Clifton, 2010). Branding helps to connect the brand with consumers through the creation and identification of a unique brand name, logo, typeface, slogan, and design.
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