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Marketing Essays

Result for Subject Marketing:
19702 essays
Australia`s International Responsibilities Marketing Case Study
6 pages (1980 words) , Download 0 , Case Study
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The paper "Australia`s International Responsibilities" is a perfect example of a marketing case study. Australia is the smallest continent in the world and the sixth biggest nation by area. It has a population of more than 20 million people and is divided into two territories and six states. Its capital city is Canberra, which is situated in the Australian Capital Territory.
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Digital Marketing Plan of Polaroid Corporation Marketing Case Study
16 pages (4676 words) , Download 2 , Case Study
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The paper "Digital Marketing Plan of Polaroid Corporation" is a good example of a marketing case study. Due to the launch of new technologically-advanced digital camera products such as the social magic and Polaroid cube cameras by Polaroid Corporation, the paper presents a digital marketing strategy for the company for a period of 9 months following a contextual analysis of the company’s financial background.
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Reflective and Analytical Dairy of the Experience in a Service Marketing Setting Marketing Coursework
12 pages (3482 words) , Download 0 , Coursework
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The paper "Reflective and Analytical Dairy of the Experience in a Service Marketing Setting" is a good example of marketing coursework. In the wee hours of that Friday, the anxiety was unbearable as the whole group woke up to the reality of the day is our best friend’s graduation day. The entire group with the fear of missing space for the celebrations embarked on the best place search.
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Individual Marketing Plan for Coca-Cola Marketing Case Study
7 pages (2245 words) , Download 0 , Case Study
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The paper "Individual Marketing Plan for Coca-Cola " is an outstanding example of a marketing case study. As a global company, Coca Cola enjoys a large market share of soft drink beverages. After research findings revealed that Coca Cola is experiencing elastic limits in the diversification of its product brands, it is important for the company to adopt and implement a new marketing action plan for the new product packaging approach.
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Enterprise and Social Responsibility Marketing Assignment
6 pages (1895 words) , Download 0 , Assignment
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The situation has severe consequences on the government because it lowers its reserves. Also, it creates a situation where customers cannot borrow from the bank the amount they need. As such, the government must monitor the set banking laws to ensure that they prevent lending, interest rates, credits, and mortgages crisis in the future.
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UGG Boots Exporting to China Marketing Case Study
12 pages (3639 words) , Download 0 , Case Study
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The paper "UGG Boots Exporting to China" is a great example of a marketing case study. Globalization, as has been largely argued, has led to a mixture of both positive and negative implications on the business market. On one hand, Gangopadhyay and Chatterji (2005, p.70) stated that despite the positive implications, it has led to increased market competition as well as saturation in other markets.
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Impact of Social Media in UAE Business Marketing Essay
12 pages (3299 words) , Download 0 , Essay
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The paper "Impact of Social Media in UAE Business" is an impressive example of a Marketing essay.  Social networks have had a great impact on our lives. The number of internet users who have signed with social media has been on increase. In UAE, 80% of the residents are expatriates who represent different firms globally while 20%are locals (Kannan, Menezes & McKechnie, 2010).
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The Marketing Plan for Khameer Restaurant in Singapore Marketing Case Study
10 pages (3029 words) , Download 0 , Case Study
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The paper "The Marketing Plan for Khameer Restaurant in Singapore" is an outstanding example of a marketing case study. Khameer is a traditional UAE food which is made of honey, cheese or Nutella chocolate. This bread has high popularity in Emirates where it is cooked at home and restaurants. This food can do well in the Singapore market due to its increasing awareness and high nutrient value.
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The Customer Need To Be Satisfied by the Nokia Lumia 930 Marketing Case Study
8 pages (2089 words) , Download 0 , Case Study
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The paper "The Customer Need To Be Satisfied by the Nokia Lumia 930" is a perfect example of a marketing case study. A product is a vital component in all business operations because it is actually the focus of not only the exchange but the marketing concept as well. In addition to that, all other factors are indeed based on the product and therefore its effective comprehension is vital for any successful marketing management.
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Apples Marketing Mix and Operational Strategy Analyses Marketing Case Study
10 pages (2725 words) , Download 0 , Case Study
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The paper "Apple’s Marketing Mix and Operational Strategy Analyses" is a perfect example of a marketing case study. Apple Inc. is a diversified technology company that sells consumer electronics, software applications, online services, downloadable music among other products. Some of the popular products by Apple include; the iPhone Smartphone, iPad tablets, Mac computers, and iOS operating systems.
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Rational Decision Making Models and What People Actually Do Marketing Coursework
9 pages (2870 words) , Download 0 , Coursework
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The paper "Rational Decision Making Models and What People Actually Do" is a great example of marketing coursework. Researchers have investigated decision making processes for many years now. This study has continued to evolve with contributions that span several disciplines for more than 300year.
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Apple Inc Global Marketing Plan Marketing Case Study
16 pages (4932 words) , Download 0 , Case Study
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The paper "Apple Inc Global Marketing Plan" is a good example of a marketing case study. The iPhone is among phones experiencing high sales in the world (Apple Inc., 2013). Such high sales can be attributed to the phones uniqueness in terms of its features and originality as compared to other smartphones in the market.
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Marketing Management - Outer Beauty Marketing Case Study
6 pages (1678 words) , Download 0 , Case Study
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The paper "Marketing Management - Outer Beauty" is a great example of a marketing case study. Changes in the marketing function and operations have led to the emergence of new marketing perspectives and approaches recommendation in the market. One of the strategically recommended changes is the expansion of the marketing strategies elements.
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Samsung - Strategic Marketing and Innovation Marketing Case Study
7 pages (2069 words) , Download 0 , Case Study
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The paper "Samsung - Strategic Marketing and Innovation" is a good example of a marketing case study. Globalization and advancement in technology have increased competition in international markets. In the current competitive business environment, experts argue that many managers now understand the need for organizations to change to sustain change and gain competitive change.
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Google Glass Innovation - Concept and Vision Marketing Case Study
6 pages (1852 words) , Download 0 , Case Study
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The paper "Google Glass Innovation - Concept and Vision" is an outstanding example of a marketing case study. Basadur & Gelade (2006, p.47) claim in awake of that competition, innovation is recognized as a driver of change and success in every sector of the economy. Moultrie & Young (2009, p.300) claim the societal needs and doing things the same way cannot be used to attract customers.
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Evaluation of Nikes IMC Strategy Using the RABOSTIC Planning Framework Marketing Case Study
12 pages (3662 words) , Download 3 , Case Study
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The paper "Evaluation of Nike’s IMC Strategy Using the RABOSTIC Planning Framework" is a perfect example of a marketing case study. No organization can survive in the current competitive environment without the use of Integrated Marketing Communication (IMC). IMC is the coordination of all interaction points an organization has with the marketplace.
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Fish Farming in the UAE Marketing Case Study
7 pages (2030 words) , Download 0 , Case Study
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The paper 'Fish Farming in the UAE " is a great example of a marketing case study. The United Arabs Emirates refers to a country situated in the southeast end of the Arabian Peninsula of the Persian Gulf and shares territories with Qatar and Iran. The total population of the UAE is estimated to be 9.2 million. The group came up with this topic so as to ensure the constant provision of fresh fish to the UAE consumers throughout the year.
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Soap de Villa Soap Brand Background and Customer Value Satisfaction Marketing Case Study
6 pages (1667 words) , Download 0 , Case Study
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The paper "Soap de Villa Soap Brand Background and Customer Value Satisfaction" is an outstanding example of a marketing case study. Soap de Villa is a handmade soap brand from Australian. It began with the promoter who has suffered from allergies since she was young: she cannot use any normal commercially made body soap, or her skin would be itchy and cannot sleep the whole night.
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Packaging Development Marketing Literature review
14 pages (3573 words) , Download 0 , Literature review
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The paper "Packaging Development" is a perfect example of a marketing literature review. This part shows the after effects of a far reaching writing inquiry in a few perspectives. This overview distinguishes the variables that are included in this exploration. Packaging creates the holder of an item. It is a structure that contains a business nourishment item. It simplifies transportation of the item, and secures it item against pollution, misfortune, corruption, harm.
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Importance of Collaboration in the Automotive Industry Marketing Coursework
10 pages (3017 words) , Download 0 , Coursework
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The paper "Importance of Collaboration in the Automotive Industry" is a great example of marketing coursework. Collaboration is a broad and multi-dimensional concept that lacks a specific or standardised definition. Nevertheless, in simple terms collaboration can be considered as a process through which two or more individuals or entities work together in order to achieve common goals (Marinez-Moyano 2006).
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Pringles Market Overview Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Pringles Market Overview" is a good example of a marketing case study. This market research project seeks to collect market data in order to gather more information regarding Pringles. In conducting this research, it is anticipated that the information gathered will be of great assistance in the marketing strategies to be employed. 
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Google Company Strategic Marketing Plan Marketing Case Study
22 pages (5996 words) , Case Study
Nobody downloaded yet
The paper "Google Company Strategic Marketing Plan" is an outstanding example of a marketing case study. The Google search engine is a technology product built on the sole strategic aim and need of establishing an appropriate and relevant platform through which it seeks to enable the consumers to access a wide range of data and information in the market.
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Total Quality Services of Emirates Airline Clients Satisfaction Marketing Research Paper
6 pages (1724 words) , Download 0 , Research Paper
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The paper “Total Quality Services of Emirates Airline Clients Satisfaction” is a dramatic variant of the research paper on marketing. Fly Emirates is one of the largest companies that hold airline based in Dubai, United Arab Emirates (UAE). The Fly Emirates is one of the subsidiaries of the entire The Emirates Group that is wholly managed and owned by the Government of Dubai’s investment corporation.
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The Perks of Internet Marketing Marketing Essay
11 pages (2806 words) , Download 0 , Essay
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The paper "The Perks of Internet Marketing" is a decent example of a Marketing essay. It describes publicizing and promoting exertions that use the Web and email to bring instant deals via electronic-business, notwithstanding sales from Web locales or messages. Web advertising and internet publicizing endeavors are normally used as a part of the link with normal types of promoting like radio, TV, daily papers, and magazines.
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SWOT Analysis for Random House Publishers Marketing Case Study
9 pages (2433 words) , Download 0 , Case Study
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The paper "SWOT Analysis for Random House Publishers" is a great example of a marketing case study. The Random House publishers, as Bickert, Diestegge, Knauer, Moslang, Schroer and Sommer, (2013) discussed in the presented case study is a publishing media function of the Bertelsmann Company.
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GlaxoSmithKline Healthcare Company Marketing Case Study
9 pages (2601 words) , Download 0 , Case Study
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The paper "GlaxoSmithKline Healthcare Company " is a perfect example of a marketing case study. GlaxoSmithKline healthcare company is the main founder of the brands Lucozade and Ribena. The company founded the brand Ribena drink in 1938 and it has continued to evolve over the years. Since its establishment, the company has been serving an estimated 20 million consumers daily around Europe.
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Blackberry Successful Branding Marketing Case Study
6 pages (1733 words) , Download 0 , Case Study
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The paper "Blackberry Successful Branding" is a great example of a marketing case study. Each and every day, competition is turning out to be severe and hence it is crucial for an organization to win the customer’s heart so as to beat their competitors. Most organizations have realized that the brand name in which the company associates its products and services is a valuable asset.
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Changing Employment Patterns and Conditions in Malaysia Marketing Case Study
8 pages (2522 words) , Download 0 , Case Study
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The paper "Changing Employment Patterns and Conditions in Malaysia" is a good example of a marketing case study. The rate of unemployment among Malaysian graduates is a shocking development. For a period of time, the predicament has persisted, discussed in parliament and made the topic of discussion at the daily headlines.
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Developing a Digital Marketing Plan for Nike Marketing Research Proposal
14 pages (3500 words) , Download 0 , Research Proposal
Free
They engage in intense worldwide marketing to draw the attention of worldwide customers at the same time win the competition it experiences from other global brands like Adidas, under armor, Reeboks, Puma, and others. Nike has its headquarters located in Beaverton, Oregon, and is a major force in the world of athletic shoes and apparel.
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Critical Analysis of Starbucks Coffee Marketing Strategy Marketing Case Study
8 pages (2534 words) , Download 0 , Case Study
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The paper "Critical Analysis of Starbucks Coffee Marketing Strategy" is a cool example of a Marketing case study. Starbucks Corporation is a name to reckon with. Founded in Seattle, WA, in 1971, the company has emerged as a premier marketer, roaster, and retailer in the specialty coffee segment throughout the world.
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Coca-Cola Successful Brand Equity Marketing Case Study
6 pages (1883 words) , Download 1 , Case Study
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The paper "Coca-Cola Successful Brand Equity" is a good example of a marketing case study. Coca-Cola is the world’s leading brand and most valuable brand worth billions of dollars and a household name. Coca-Cola has achieved brand equity through innovative ways of marketing that are known as total brand management. The main focus is the product quality which remains high quality with no room poor fluctuations.
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Honda Motors Company Marketing Plan Marketing Case Study
10 pages (2664 words) , Download 0 , Case Study
Free
The paper "Honda Motors Company Marketing PLan" is an outstanding example of a marketing case study. This report has been drafted in a comprehensive manner to focus on the case study/ marketing report of Honda Outboard Motors. Honda Motors Company is certainly one of the best known and renowned companies in the list of automakers.
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Advertising Plan for a New Company in the UAE Marketing Case Study
15 pages (3868 words) , Download 0 , Case Study
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The paper "Advertising Plan for a New Company in the UAE" is an outstanding example of a marketing case study. Commercial activities require insight into the nature and scope of potential market segments. In order to guarantee success in commerce, it is important for businesses to consider the required strategies and input that could enhance performance and productivity in a new market.
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Qantas Partnership - Alliance with British Airways Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Qantas Partnership - Alliance with British Airways" is an outstanding example of a marketing case study. The global market competition changes have engulfed the market causing drastic management changes in multinationals across the globe. In this regard, one of the strategic approaches through which global ventures have adopted to mitigate competition is through the establishment of alliances.
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Marketing Concepts Marketing Case Study
12 pages (3268 words) , Download 0 , Case Study
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The paper "Marketing Concepts" is a great example of a Marketing Case Study. Marketing concepts are the unique approaches that the company uses to facilitate its success. These approaches are crucial in the implementation of the goals, vision, and mission of any given company. Some marketing concepts include production concept, product concept, selling concept, the marketing concept.
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Learning Experience-Based TeamWork Marketing Coursework
8 pages (2264 words) , Download 0 , Coursework
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The paper "Learning Experience-Based TeamWork" is a perfect example of marketing coursework. The group was set up for the purposes of establishing an international business plan. The work was carried out by the group with each member taking an active role. The group had a leader who was responsible for ensuring that the group was able to achieve its aims and objectives.
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Designing Marketing Campaign for Coca-Cola Company Marketing Case Study
17 pages (4702 words) , Download 0 , Case Study
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The paper "Designing Marketing Campaign for Coca-Cola Company " is a great example of a marketing case study. Recent research studies indicate that different markets continue to become more and more competitive. The increase in the number of firms in different industries is arguable the major cause of the stiff competition witnessed in the recent past. In order to remain competitive in the markets and retain its market position.
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Turning the Job You Have into the Job You Want Marketing Coursework
8 pages (2292 words) , Download 0 , Coursework
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The paper "Turning the Job You Have into the Job You Want" is a good example of marketing coursework. In many times, I have believed that people who have secured jobs are the happiest individuals in the world because they are able to meet their needs. The belief has stuck in many years and even McGregor’s’ theory claim that employees intrinsically hate work could not change my mind.
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Marketing Strategy for the Maida Vale Supper Deil Marketing Case Study
22 pages (6568 words) , Case Study
Nobody downloaded yet
Generally speaking, the paper "Marketing Strategy for the Maida Vale Supper Deil" is an outstanding example of a marketing case study. Maida vale supper deil is a relatively small business enterprise which is located at the High Wycombe, Perth, Australia. It is one of the convenient stores in this region.
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Differentiation and Strategies Change: Case of Club Med Marketing Case Study
8 pages (2626 words) , Download 2 , Case Study
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The paper "Differentiation and Strategies Change: Case of Club Med" is a perfect example of a case study on marketing. An increase in a number of hospitality facilities including hotels, restaurants, and resorts have made the existing one to rethink their strategies so as to sustain competition (AbuKhalifeh & Mat Som 2012, p.355).
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Environmental Analysis of Samsung Company in China Marketing Case Study
9 pages (2407 words) , Download 0 , Case Study
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The paper "Environmental Analysis of Samsung Company in China" is a perfect example of a marketing case study. Samsung is a smartphone manufacturing company in South Korea. It has expanded its market share to most parts of the world both in developing and developed nations. The United States and the United Kingdom have developed nations which are served by Samsung while Africa, Asia and Australia are among the developing nations served by Samsung.
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Integrated Marketing Communications Marketing Coursework
9 pages (2487 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications" is a perfect example of marketing coursework. Over the last few years, companies all over the world have embraced the art of mass marketing, which involves selling highly standardized products to masses of customers through integrated marketing communication.
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Marketing Analysis of Matalan in Saudi Arabia Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Matalan in Saudi Arabia" is a great example of a marketing case study. Matalan is a British company that largely specializes in fashion and homeware. The company was founded in 1985 by John Hargreaves. Since then, it has opened numerous stores throughout the United Kingdom. The company has chosen outside the town as the ideal location for its stores.
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Marketing Strategy and Mission Marketing Research Paper
9 pages (2956 words) , Download 0 , Research Paper
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The paper "Marketing Strategy and Mission" is a great example of a Marketing Research Paper. A strategy is a focus. The focus of the company is on a specific area of event management in Portland Comic-con events. The company is a strong event management organization that has been able to meet such demands in the past. 
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Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance Marketing Coursework
8 pages (2373 words) , Download 0 , Coursework
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The paper "Buyer and Consumer Behavior-Marketing, Measuring & Interpreting Brand Performance" is a good example of marketing coursework. This essay contains data findings and interpretation that will provide the reader with good knowledge about brand performance and marketing. The subjects covered in the paper are incorporated from different disciplines of business like consumer behavior, market psychology and marketing.
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Measuring and Interpreting Brand Performance - . Kettle and Smiths Marketing Assignment
9 pages (2505 words) , Download 0 , Assignment
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The paper "Measuring and Interpreting Brand Performance - Kettle and Smith’s" is an outstanding example of a marketing case study. The brands in the case demonstrate significant competition, each brand claiming a significant portion of the market. Smith’s and Kettle are the two most competitive in terms of market share and penetration.
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Levis Retail Marketing Report Marketing Case Study
17 pages (4726 words) , Download 0 , Case Study
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The paper "Levis Retail Marketing Report" is a perfect example of a marketing case study. Live’s target market is the customer between 18 and 24 years. A big fraction of their customers are students or low-income individuals. The fashion sector has started experiencing tough competition that has prompted by the entry of international fashion agglomerates in Australia.
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The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc Marketing Case Study
12 pages (3469 words) , Download 0 , Case Study
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The paper "The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc" is a great example of a marketing case study. Today, the internet plays an integral role in the Integrated Marketing Communications Strategy. Many organisations are integrating their marketing activities into the internet (Keller, 2009).
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Employee Loyalty Effect on Consumer Loyalty and Company Performance Marketing Coursework
10 pages (2838 words) , Download 0 , Coursework
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Generally speaking, the paper "Employee Loyalty Effect on Consumer Loyalty and Company Performance" is a good example of marketing coursework. The main objective of any business enterprise is to ensure there are employees who have the ability to deliver quality services and products to the customers.
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Marketing Principles Marketing Essay
7 pages (1975 words) , Download 0 , Essay
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The paper "Marketing Principles" is an outstanding example of a marketing essay. Marketing is an important process for an organisation. According to Armstrong and Kotler (2005, p. 353) marketing is an ongoing process that has different stages. The main processes that are involved in the marketing process include analyzing, planning, implementation and control.
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