Developing a Digital Marketing Plan for Nike - Research Proposal Example

On account of its aggressive marketing plan the company had phenomenal growth in recent years in North America and Western Europe.... In terms of marketing the company has been backward if compared with its rivals in the market such as Nokia and Motorola.... The company started its marketing efforts late and yet they could not make highly visible brands particularly in the foreign market.... Cell phones account for 31% of Samsung's revenue and therefore needs intensive attention from the marketing manager....

This paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading their website in order to gain new customers and gain more.... The essay explores the digital marketing Strategies to promote Fashion Antidote.... The essay "digital marketing Strategies to promote Fashion Antidote Website" discusses digital marketing strategy to be used by Fashion Antidote.... Understanding the concept of digital strategy in this case is very vital if a good strategy must be developed....

In business, the use of these communication means and electronic devices like computers, smartphones, netbooks and digital billboards forms the basis of digital marketing.... But, it is now clear that digital marketing will be the marketing arena for the future.... In journalistic terms, it can be said that digital marketing is a mode for mass media campaigns.... wo important digital marketing means, namely The Power of Like and social media Marketing Strategy of Nightclubs, is taken in the case of Nike....

In such context, Truong & Simmons (2010) and Smith (2012) stated that success of digital marketing strategy for companies depends on three factors, 1- a structure of the digital marketing plan, 2- interactivity of digital campaign and 3- control measures.... The author states that the existing digital marketing strategy of McDonald lacks most of these three components.... Therefore, in this essay, a recalibrated digital marketing strategy is proposed that will help McDonald engage its target market in a more efficient manner....

The market plan for nike has been triggered by the need to get closer to the consumers and reduce the risks involved in depending on sportspersons to market their product.... Developing devices that technologically help individuals track their performance in Corse: NIKE's market plan Executive Summary The market plan for nike has been triggered by the need to get closer to the consumersand reduce the risks involved in depending on sportspersons to market their product....

The paper "Strategic digital marketing plan of Get Kids Going Company" states that GKG has a very low presence in the digital platform and the methods that it has adopted down the line are not well formulated so as to create a strong positioning of the organization in the market place.... The total return estimated from the digital marketing plan is GBP 350,000 at the end of 2014.... digital marketing plan involves the use of digital and electronic mediums as an important medium for promoting and selling the products and services of a company (Sadler, 2001)....

The main interest in developing a digital marketing strategy for Fashion Antidote came with the interest this group had in fashions and fashion designs (Fashion Antidote, 2012).... hus, this paper aims to develop a digital marketing strategy to be used by Fashion Antidote in upgrading its website in order to gain new customers and gain more.... This paper "Developing digital marketing Strategies to Promote Fashion Antidote" focuses on the fact that Fashion Antidote is an independent fashion school and studio....

The paper "digital marketing - Murray International PLC" is an outstanding example of a marketing case study.... This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their digital marketing growth by developing, maintaining, and attracting new customers on their digital stage.... The paper "digital marketing - Murray International PLC" is an outstanding example of a marketing case study....