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Marketing Essays

Result for Subject Marketing:
19897 essays
Sustaining in the Marketplace: Case of Etihad Airways Marketing Case Study
13 pages (3873 words) , Download 0 , Case Study
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The paper "Sustaining in the Marketplace: Case of Etihad Airways" is a perfect example of a case study on marketing. A good strategy is the key operational factor of an organization because the success of any organization directly depends upon how effectively the management using it. Etihad Airways is an aviation giant operating from Dubai headquarters.
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Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products Marketing Case Study
15 pages (4342 words) , Download 0 , Case Study
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The paper "Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products" is a perfect example of a case study on marketing. The growth rate in the food market in the global market has been very high and many companies have come up with their unique products and also selling points for attracting customers more.
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How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
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The paper "How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection" is an engrossing example of a case study on marketing. The author of the paper states that Wal-Mart entered the Chinese market in 1996 in a bid to expand its presence on the global scale and increase sales.
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E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com Marketing Case Study
9 pages (3005 words) , Download 0 , Case Study
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The paper “E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com” is an inspiring example of the marketing case study. Amazon.com was founded in 1994, but the company remained unprofitable until 2001 (Weeks, 2002:139). The company has been historically recognized for its efficiency in both e-mail marketing and in the delivery of products to customers.
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Marketing Communication Plan for an Electric Scooter Moveo Marketing Case Study
12 pages (3947 words) , Download 1 , Case Study
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In the marketing communication processes, the organizational support is very much required and the moral support of the executives of the business. In order to make sure that Moveo penetrates in the market and sells well, there is required the customer trust, which does not come too easily. It is important for the inventors and developers of the product to talk to the customers about the product. 
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CRM Marketing of Amazon.com Marketing Case Study
7 pages (1628 words) , Download 1 , Case Study
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Amazon.com is currently experimenting on physical stores to reach the local customers, through establishing various warehouses in different parts of the USA, where customers can access its products directly. However, this move needs to be energized and speeded up, to effectively reach all the local customers. 
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The Pricing Strategies of VIVA Telecom Company Marketing Case Study
19 pages (4947 words) , Download 0 , Case Study
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Pricing forms a very important part of all business strategies. This is simply because pricing aims at achieving revenues and profit margins. A company should focus on its pricing strategies so that it can acquire a greater percentage of market share and even sustain for a longer term in the highly competitive business place.
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Starbucks Corporation Marketing Strategy Marketing Case Study
6 pages (1603 words) , Download 0 , Case Study
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In order to understand the marketing strategy used by Starbucks Corporation, it is important to understand the market target of the corporation. Looking at their activities someone will easily notice that they do not have a gender-based target. This is because most of the products that they produce can be consumed by individuals of either gender.
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International Marketing Operations of Starbucks Marketing Case Study
11 pages (3328 words) , Download 0 , Case Study
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The paper "International Marketing Operations of Starbucks" is an outstanding example of a marketing case study. Starbucks Corporation is a US $13.3 billion Seattle-based company that is well known international provider of quality coffee. Starbucks serves millions of customers every day through its 18000 retail stores spread over 60 countries. (Starbucks, 2014)
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Internal and External Environment Marketing Case Study
8 pages (2185 words) , Download 5 , Case Study
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The top management of a business is responsible for studying and forecasting changes in the external environment and prepare the organisation’s internal strengths and opportunities for positive impact. Innovative development and research activities can provide a sustainable competitive advantage and enhance market share.
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The Effect of Stock Market Development on the Economy - Qatar Marketing Case Study
8 pages (2230 words) , Download 0 , Case Study
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The paper "The Effect of Stock Market Development on the Economy - Qatar" is an outstanding example of a marketing case study. The stock market normally reacts differently to various factors that could range from socio-economic, political, to economic. There are factors that occur either within or without the economic system that normally affects the stock prices of quoted companies, to perform either negatively or positively.
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The Exxon-Mobil Merger Marketing Case Study
6 pages (1853 words) , Download 0 , Case Study
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The other major positive effect trickled to the people in the US. Thus with Exxon-Mobil and other big oil producers in the US such as ConocoPhillips and Chevron making machinery for oil extraction. Forecasts have it that the US would by 2020 surpass Saudi Arabia and become the world’s biggest oil producer and by 2030, the world’s top oil exporter.
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Macrosegmentation Country Attractiveness Marketing Case Study
10 pages (2784 words) , Download 0 , Case Study
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This case study analyzes the entry of McDonald’s in three potential markets of Tunisia, Armenia and Nigeria. So, it can be argued that if McDonald’s can take the advantage of the first-mover facilities in these countries, then it would be profitable for the company. The marketing infrastructure of these three countries will also be evaluated in detail for comparing their attractiveness.  
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Mercedes Cars Company in Doha Market Marketing Case Study
6 pages (1637 words) , Download 0 , Case Study
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Mercedes Cars Company is eyeing to open a new venture dealership in Doha. It is a German-based company. The company was founded in 1926. The founders of the company were Karl Benz and Paul Daimler. The headquarters of the company is in Stuttgart. The organization can use two types of methods for starting their venture in the Doha market.
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Macy's in United Arab Emirates Marketing Case Study
15 pages (3913 words) , Download 0 , Case Study
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By doing so, the organization of Macy’s might improve its brand image and market value that may amplify its total sale and revenues significantly in this age of aggressiveness. Furthermore, the organization of Macy’s might attain the opportunity to analyze the taste and preferences of the customers of the UAE along with their buying behaviour.
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IKEA International Expansion Marketing Case Study
12 pages (3455 words) , Download 0 , Case Study
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The major strengths of IKEA include its customized environment for consumers, brand image, and a strong focus on sustainability. The company stores provide a homely environment to consumers. There are child-care and play areas for children so that consumers can browse and purchase conveniently while their children are safely placed.
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Emerging Markets Strategies Marketing Case Study
10 pages (2938 words) , Download 1 , Case Study
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The paper "Emerging Markets Strategies" is a delightful example of a case study on marketing. Grupo Herdez SA de CV is one of the most famous packaged food companies in Mexico. The company also produces canned seafood, vegetables, and fruits. The packaged food category includes sauces, purees, pasta, honey, seasonings, and different varieties of spices and herbs.
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Marketing Strategy: Tesla Motors and Russian Market Marketing Case Study
16 pages (4451 words) , Download 1 , Case Study
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It is a public limited company that was founded in 2003. The primary business hubs of Tesla Motors are located in the U.S., Western Europe, Canada, China, Japan, Middle East, Australia, and New Zealand (Tesla Motors, 2014). The headquarters of the organization is located in Palo Alto, California, USA. 
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Brand Promoting Campaing for Dew Drops Marketing Case Study
7 pages (1994 words) , Download 0 , Case Study
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Dew Drops aims at generating the right product mix through the generation of packaged bottles of drinking water in different sizes such that it aims in meeting the demands of both its retail consumer force demanded packaged or distilled drinking water and also of large bottled water aimed at meeting the needs of the corporate and restaurants.
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Marketing Plan: The Old Station Flying Club Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
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The questionnaire consists of mainly response option questions. This supports the exploratory view of the survey. It also contains some open ended and closed ended questions. The questions are ordered in a suitable manner to ensure that the flow of response of the sample is maintained as a continuous and uninterrupted flow. 
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RV Rental and Consignment Marketing Case Study
9 pages (3147 words) , Download 0 , Case Study
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The paper "RV Rental and Consignment" is an outstanding example of a marketing case study. On the Road, Again RV Rental & Consignment is an RV rental company that primarily deals with the classic Class C models. Our mission is to provide our customers with unique services that will give us an advantage over all our competitors by offering customers affordable and classic RVs through which they can enjoy the outdoors.
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Oligopoly: Toyota Motor Manufacturing Marketing Case Study
12 pages (3365 words) , Download 2 , Case Study
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The paper "Oligopoly: Toyota Motor Manufacturing" is an outstanding example of a marketing case study. A market organisation with few sellers of a homogeneous or differentiated commodity or service is known as an oligopoly (Mukherjee, 2002, p. 443). An ideal example of oligopoly is the sale of automobiles or cigarettes (Tucker, 2010, p. 279).
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New Business Planning and Start-Up - Best Advertising Umbrella Marketing Case Study
21 pages (5528 words) , Case Study
Nobody downloaded yet
The paper "New Business Planning and Start-Up - Best Advertising Umbrella" is a delightful example of a case study on marketing. The business start-up is aimed at the provision of low-cost advertising to small businesses in the Swansea area starting from Swansea University followed by rapid expansion to other areas when enough expansion revenue is achieved (Ford, 2007).
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Macro Environmental Analysis of Greggs Plc Marketing Case Study
9 pages (2780 words) , Download 3 , Case Study
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The paper "Macro Environmental Analysis of Greggs Plc" is a perfect example of a case study on marketing. This study contains the macro-environmental analysis of Greggs plc by using SWOT and PEST analysis. The market position of the company has been reflected in the analysis. It has also shown the current market position of Greggs plc.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
12 pages (3482 words) , Download 0 , Case Study
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The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Best Country for Investing Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
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The paper "Best Country for Investing" is an outstanding example of a marketing case study. To determine the country of choice where to invest various factors were determined. These factors included the understanding of the country’s current rate of inflation. In addition, the exchange rates and the countries' corporate governance and corruption ranking was also determined.
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Brand Equity of Coca-Cola Marketing Case Study
12 pages (3407 words) , Download 0 , Case Study
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The paper "Brand Equity of Coca-Cola" is an outstanding example of a marketing case study. The concept of brand equity is traced to the early 1990s, and it was not well defined. However, it argued that a brand was a financial asset that was recognised as such by company management as well as in the financial markets.
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Impact of Diversity of Product in Terms of Market Allocation Marketing Case Study
7 pages (2090 words) , Download 0 , Case Study
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The paper “Impact of Diversity of Product in Terms of Market Allocation” is a pathetic example of the marketing case study. Smart markets currently comprehend diversity is more than just a positive concept on human assets reproduction. It is critical to transacting business in a universe whose inhabitants, by good point of swift air travel and fast Internet service, become more unified each day.
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Promotion and Place Marketing Area of the New Wave Shampoo Marketing Case Study
6 pages (1608 words) , Download 0 , Case Study
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The paper "Promotion and Place Marketing Area of the New Wave Shampoo" is an outstanding example of a marketing case study. Marketing entails focusing on four major areas. The paper delves into the product and price marketing area of the New Wave Shampoo. The paper focuses on the promotion and place marketing area of the New Wave Shampoo.
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Analysis of IMC for Philips Marketing Case Study
9 pages (2585 words) , Download 0 , Case Study
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The paper "Analysis of IMC for Philips" is an outstanding example of a marketing case study. Intergraded marketing communication (IMC) is the process through which a company aims to achieve its marketing objectives. The process of IMC is conducted by using various marketing channels. IMC helps a brand to promote its products and attract customers.
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Emirates Airline Communication Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
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The paper "Emirates Airline Communication" is an outstanding example of a marketing case study. Communication can be broadly defined as the conveying, reception, and processing of information (O’Connell & Williams, 2011). Communication is very significant to business because through it businesses make connections with prospective customers and complete business dealings.
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Brand Reputation Strategy Designed for Hilary Clinton Marketing Case Study
11 pages (3204 words) , Download 0 , Case Study
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The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study. Brand reputation strategy is a phenomenon to communicate the strengths of a brand across the target audience. Intangible and tangible benefits are explored by a good brand reputation strategy. Political communication is closely knitted with the approach of brand communication.
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The Rollercoaster Area Featuring the Cast of Scooby-Doo Marketing Case Study
12 pages (3100 words) , Download 0 , Case Study
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The core features of this updated section will include a family-friendly funhouse where families with younger children unable to go on the rollercoaster will be able to enjoy the Scooby-Doo area. The new gift shop will feature a wide variety of Scooby-Doo merchandise from the original cartoon to the feature films.
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What Affects Decision Making Process in Consumers of Sony Led Televisions Marketing Case Study
9 pages (2702 words) , Download 0 , Case Study
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The paper “What Affects Decision Making Process in Consumers of Sony Led Televisions” is a persuasive variant of a case study on marketing. The report has been drafted to discuss the topic of external factors affecting the consumer decision-making process where Sony Led Televisions have been taken as a specific product to ensure easy and better understanding.
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The Strategic Marketing Plan of UNE Life Business Marketing Case Study
10 pages (2845 words) , Download 0 , Case Study
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The paper ''The Strategic Marketing Plan of UNE Life Business'' is a wonderful example of a Marketing case study.; The plan looks at all concepts related to strategic marketing management and applies them to UNE Life.  This is done by specifically looking at the online platform. The plan starts by looking at the UNE Life mission, strategies, and objectives.
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Destination Marketing Strategy Marketing Case Study
9 pages (2534 words) , Download 0 , Case Study
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The paper "Destination Marketing Strategy" is a perfect example of a case study on marketing. The selected tourism destination for this analysis is Tropical North Queensland (TNQ). TNQ is a tourism destination found in Australia. The purpose of this report is to give a detailed analysis of the destination’s strategic marketing plan which runs for five years starting 2011 to 2015.
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Razor Products in the Market Marketing Case Study
11 pages (3072 words) , Download 0 , Case Study
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The paper "Razor Products in the Market" is an outstanding example of a marketing case study. Survey data usually provide great insight into the underlying characteristics of the population of interest. In this case study, the prices of razor products available in the market were analyzed with the aim of determining how some factors influence the pricing of razor products.
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Marketing for Kitchen Utensils Marketing Case Study
6 pages (1638 words) , Download 0 , Case Study
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The paper “Marketing for Kitchen Utensils”  is a germane example of a marketing case study. This project has a general objective of evaluating marketing for kitchen utensils. The marketing and sales of utensils are chosen in this product as a representation of other products that should get to the public to influence their tastes and preferences.
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Understanding Retail and Services Marketing Marketing Case Study
8 pages (2255 words) , Download 0 , Case Study
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The paper “Understanding Retail and Services Marketing” is a convincing example marketing case study. E-retailing (also known as e-tailing) is the process through which customers can purchase goods and services from retailers with the help of the internet without requiring to physically visit the stores.
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Under Armours Strategy in 2014: Potent Enough to Win Market Share from Nike and Adidas Marketing Case Study
12 pages (3196 words) , Download 1 , Case Study
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The paper “Under Armour’s Marketing Strategy - Enough to Win Market Share from Nike and Adidas” is a thoughtful example of a marketing case study. Under Armour, Inc. (UA), a notable player in the intensely competitive sports apparel and accessories industry, traces its origins from a promising idea developed by the founder, Kevin Plank, on a football field, in 1996.
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Marketing Plan for the Product: GPS-HUD 2.0 Marketing Case Study
7 pages (2099 words) , Download 0 , Case Study
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The product will be placed as the ultimate solution provider for those customers who are looking for a realistic solution for hands-free devices so that they can carry on their everyday activities in the car while driving. It will provide superb multiple communication features such as information exchange, entertainment, and fast communication.
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HarperCollins Publishers International Marketing Strategy Marketing Case Study
6 pages (1873 words) , Download 0 , Case Study
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The outstanding publishing program of HarperCollins publishers came to my attention after the much advocated for literature by Steve Harvey “Act like a Lady, Think like a Man.” The recently published book leaves an impression in the lives of readers by revealing how men think and empowers women on strategies of how to domesticate the opposite gender. 
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Focus of the Ipad Marketing Mix Marketing Case Study
7 pages (1904 words) , Download 0 , Case Study
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Another notable target market is that of the aging demography who wants to explore new things (Hughes, 2011). In addition students and the younger generation have not been left behind, notably are the students who desire trendy and innovative devices that provide various options in performing tasks.
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Marketing Principles and Applications of Company G Marketing Case Study
12 pages (3105 words) , Download 0 , Case Study
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A consumer can use the appliance even without reading the instructions leaflet. In opposition to other appliances of the same characteristics, the particular coffee maker offers to the consumer the impression of being involved in a unique experience: a series of color icons, showing cups of coffee of different size, helps the user to decide the type of coffee preferred.
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Marketing Principles Marketing Assignment
13 pages (3629 words) , Download 0 , Assignment
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The Company’s first flight took off from London to New York on June 22, 1984. Subsequently, their operations expanded to Miami, Boston, Orlando, Tokyo, and Los Angeles (www.virginair.com). The company uses all sorts of marketing techniques to promote its products which are mainly airline tickets and holiday packages. 
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Marketing Communication Marketing Case Study
8 pages (2027 words) , Download 0 , Case Study
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The stabilized government policy and strong economical background of Singapore will influence Azimuth to operate in Singapore. Higher GDP, high disposable income of people and technological advancement will help to motivate the company to do product diversification. 
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Sony Corporation Marketing Assignment
7 pages (2101 words) , Download 1 , Assignment
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Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process".
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Capability of Small and Medium Enterprises Companies Marketing Case Study
9 pages (2360 words) , Download 0 , Case Study
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Countries’ economical factors like GDP, per capita income are well dependent on the development of SMEs. The growth of SMEs is important in order to achieve national objectives. The government of all the developing and developed countries is motivating the small and medium scale industry to get the economic growth of the country.
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Understanding Customer Loyalty: Wal-Mart Marketing Case Study
10 pages (2681 words) , Download 0 , Case Study
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A company`s ability to thrive no longer depends on marketing and sales information simply pushed towards the customers. It depends on the way in which a company allows customers to pull marketing information that they want when they want so that they can complete the purchase process completely on their terms.
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Dove's Real Beauty Marketing Case Study
7 pages (1768 words) , Download 1 , Case Study
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In 2004, Unilever launched the Dove “Real Beauty” campaign with the aim of widening the identity of beauty among female consumers of this particular product. The goal of this campaign is to expand brand awareness and increase the global market share. As such, this paper seeks to critically analyze the effectiveness of this campaign.
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