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Marketing Essays

Result for Subject Marketing:
19914 essays
Social Media Networking Platforms in Marketing Strategies Marketing Case Study
7 pages (1772 words) , Download 0 , Case Study
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Then finally, organizing public events to advertise the new brand is likely to attract new customer loyalists. This cant only is achieved by giving an excellent description of the brand that is attractive to the customers. This description can then be noted down by to ensure every detail is captured before beginning to make a wireframe.
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Principles of Marketing: Starbucks Marketing Case Study
6 pages (1943 words) , Download 1 , Case Study
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Starbucks employs the use of brand name along with variety, quality, and services as the product tools as it has an excellent brand value accompanied with provisioning of best quality and variety will ensure that the target markets are always catered in every manner intended by Starbucks (Harrington et al., 2017). 
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Developing and Marketing the Pet Tracker Marketing Case Study
6 pages (1468 words) , Download 0 , Case Study
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A business idea has to be well evaluated before it is developed. The company needs to survey potential customers to determine what they expect in a new pet tracker. The company shall discuss all the possible ideas with the management team. This will enable the company to identify the best ideas for the new pet tracker.
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Amazons Strategic Dominance Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The final component of the Blue Ocean Strategy sequence is adoption. This refers to how well companies are able to address their hurdles in the execution of their business ideas. This is a very crucial component as the company’s success quite depends on how strategically placed handling the stumbling blocks it encounters on the way.
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Dyson Brand Promotion Strategy Marketing Case Study
8 pages (2025 words) , Download 0 , Case Study
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The introduction of a new product into the market requires a proper marketing strategy with regards to branding, pricing, promotion, and targeting to ensure that the product reaches the target customers. A proper marketing plan is meant to ensure that the product meets the customer's expectations in terms of price, functionality, and branding.
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Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform Marketing Case Study
6 pages (1533 words) , Download 0 , Case Study
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The paper “Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform” is a relevant example of the marketing case study.  Fiat is the leading automotive manufacturer in Italy and also has its offices and factories in Brazil where they have been leading in the market for many years.
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Market Definition and Segmentation Marketing Case Study
6 pages (1698 words) , Download 0 , Case Study
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The paper "Market Definition and Segmentation" is an outstanding example of a marketing case study. The current changing world calls for modern and more improved technology. With this in mind, most companies including mobile firms have come with new improved phones that are meant to improve people’s way of life.
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The Logos of Gucci and Chanel Marketing Case Study
6 pages (1759 words) , Download 0 , Case Study
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The author states that logos in the design industry are a concise, to-the-point representation of a design company’s style, history, and motivation. For graphic designers, designing a logo represents the challenge of packing a powerful message into a simple but meaningful design that has a wide exposure.
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Google - Formulation of Strategy and Its Effects on Organizational Structure Marketing Case Study
9 pages (2440 words) , Download 0 , Case Study
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The paper “Google - Formulation of Strategy and Its Effects on Organizational Structure” is a valuable example of the marketing case study. The strategy is the determination of the long-term aims and goals of an entity by aligning its vision, mission, short-term goals, and operations in a systematic manner. It is the strategy of the entity that determines its overall success.
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Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage Marketing Case Study
8 pages (2483 words) , Download 0 , Case Study
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The paper “Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage?” is a provoking example of the marketing case study. Microsoft is a globally renowned company dealing in sectors related to information technology. It is considered as one of the largest companies which deal in the field of software.
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Social Media's Increasingly Use for Public Relations, Advertising, and Marketing Marketing Case Study
10 pages (2974 words) , Download 0 , Case Study
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The paper “Social Media’s Increasingly Use for Public Relations, Advertising, and Marketing” is a pathetic example of the marketing case study. Advertising can be identified as one of the most imperative components of marketing in the current era. It is a communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product.
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Strategic Management of Marketing Operations in China and Mexico Marketing Case Study
9 pages (2541 words) , Download 0 , Case Study
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The paper “Strategic Management of Marketing Operations in China and Mexico” is an impressive example of the marketing case study. Multinational companies all over the world are enacting new mechanisms to make sure that the global patronage is exponentially increased whilst moving out to newer territories in search of unique markets, novel customers, and to touch base with channel members.
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Social Media and Marketing in Woolworths Marketing Case Study
12 pages (3362 words) , Download 0 , Case Study
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The paper “Social Media and Marketing in Woolworths” is a pathetic example of the marketing case study. The world of the 21st century is living in a civilized environment that promotes fast development and rapid change. The evolution of internet-based connectivity technology along with the fact of fast evolution of various sophisticated technological gadgets.
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Starbucks: a Strategic Analysis Past Decisions and Future Options Marketing Case Study
10 pages (2745 words) , Download 0 , Case Study
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The paper "Starbucks: a Strategic Analysis Past Decisions and Future Options" is a great example of a case study on marketing. Starbucks has started out as a Seattle company beginning with 17 shops and has quickly turned itself into a visible sight in the American market.
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Privatisation of Electricity in the United Kingdom Marketing Case Study
6 pages (1814 words) , Download 0 , Case Study
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The paper "Privatisation of Electricity in the United Kingdom" is an outstanding example of a marketing case study. This report gives an analysis of the electricity sector in the United Kingdom in terms of privatization, the market structure as well as an assessment of whether the sector has been a success or not.
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Blackberry Company Team Sales Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
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The paper "Blackberry Company Team Sales" is an outstanding example of a marketing case study. In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment. This will involve understanding the external and internal environmental situation of the product.
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Easy Jet Should Operate Flights to Nigeria Marketing Case Study
11 pages (3013 words) , Download 1 , Case Study
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The paper "Easy Jet Should Operate Flights to Nigeria?" is a perfect example of a case study on marketing. Nigeria is a known country of West Africa due to its production of oil. Although it is rich, Nigeria is famous for other vices political instability, insufficient infrastructure, corruption, and poor management of economic development.
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Sustaining in the Marketplace: Case of Etihad Airways Marketing Case Study
13 pages (3873 words) , Download 0 , Case Study
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The paper "Sustaining in the Marketplace: Case of Etihad Airways" is a perfect example of a case study on marketing. A good strategy is the key operational factor of an organization because the success of any organization directly depends upon how effectively the management using it. Etihad Airways is an aviation giant operating from Dubai headquarters.
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Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products Marketing Case Study
15 pages (4342 words) , Download 0 , Case Study
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The paper "Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products" is a perfect example of a case study on marketing. The growth rate in the food market in the global market has been very high and many companies have come up with their unique products and also selling points for attracting customers more.
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How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
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The paper "How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection" is an engrossing example of a case study on marketing. The author of the paper states that Wal-Mart entered the Chinese market in 1996 in a bid to expand its presence on the global scale and increase sales.
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E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com Marketing Case Study
9 pages (3005 words) , Download 0 , Case Study
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The paper “E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com” is an inspiring example of the marketing case study. Amazon.com was founded in 1994, but the company remained unprofitable until 2001 (Weeks, 2002:139). The company has been historically recognized for its efficiency in both e-mail marketing and in the delivery of products to customers.
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Marketing Communication Plan for an Electric Scooter Moveo Marketing Case Study
12 pages (3947 words) , Download 1 , Case Study
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In the marketing communication processes, the organizational support is very much required and the moral support of the executives of the business. In order to make sure that Moveo penetrates in the market and sells well, there is required the customer trust, which does not come too easily. It is important for the inventors and developers of the product to talk to the customers about the product. 
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CRM Marketing of Amazon.com Marketing Case Study
7 pages (1628 words) , Download 1 , Case Study
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Amazon.com is currently experimenting on physical stores to reach the local customers, through establishing various warehouses in different parts of the USA, where customers can access its products directly. However, this move needs to be energized and speeded up, to effectively reach all the local customers. 
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The Pricing Strategies of VIVA Telecom Company Marketing Case Study
19 pages (4947 words) , Download 0 , Case Study
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Pricing forms a very important part of all business strategies. This is simply because pricing aims at achieving revenues and profit margins. A company should focus on its pricing strategies so that it can acquire a greater percentage of market share and even sustain for a longer term in the highly competitive business place.
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Starbucks Corporation Marketing Strategy Marketing Case Study
6 pages (1603 words) , Download 0 , Case Study
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In order to understand the marketing strategy used by Starbucks Corporation, it is important to understand the market target of the corporation. Looking at their activities someone will easily notice that they do not have a gender-based target. This is because most of the products that they produce can be consumed by individuals of either gender.
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International Marketing Operations of Starbucks Marketing Case Study
11 pages (3328 words) , Download 0 , Case Study
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The paper "International Marketing Operations of Starbucks" is an outstanding example of a marketing case study. Starbucks Corporation is a US $13.3 billion Seattle-based company that is well known international provider of quality coffee. Starbucks serves millions of customers every day through its 18000 retail stores spread over 60 countries. (Starbucks, 2014)
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Internal and External Environment Marketing Case Study
8 pages (2185 words) , Download 5 , Case Study
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The top management of a business is responsible for studying and forecasting changes in the external environment and prepare the organisation’s internal strengths and opportunities for positive impact. Innovative development and research activities can provide a sustainable competitive advantage and enhance market share.
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The Effect of Stock Market Development on the Economy - Qatar Marketing Case Study
8 pages (2230 words) , Download 0 , Case Study
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The paper "The Effect of Stock Market Development on the Economy - Qatar" is an outstanding example of a marketing case study. The stock market normally reacts differently to various factors that could range from socio-economic, political, to economic. There are factors that occur either within or without the economic system that normally affects the stock prices of quoted companies, to perform either negatively or positively.
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The Exxon-Mobil Merger Marketing Case Study
6 pages (1853 words) , Download 0 , Case Study
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The other major positive effect trickled to the people in the US. Thus with Exxon-Mobil and other big oil producers in the US such as ConocoPhillips and Chevron making machinery for oil extraction. Forecasts have it that the US would by 2020 surpass Saudi Arabia and become the world’s biggest oil producer and by 2030, the world’s top oil exporter.
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Macrosegmentation Country Attractiveness Marketing Case Study
10 pages (2784 words) , Download 0 , Case Study
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This case study analyzes the entry of McDonald’s in three potential markets of Tunisia, Armenia and Nigeria. So, it can be argued that if McDonald’s can take the advantage of the first-mover facilities in these countries, then it would be profitable for the company. The marketing infrastructure of these three countries will also be evaluated in detail for comparing their attractiveness.  
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Mercedes Cars Company in Doha Market Marketing Case Study
6 pages (1637 words) , Download 0 , Case Study
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Mercedes Cars Company is eyeing to open a new venture dealership in Doha. It is a German-based company. The company was founded in 1926. The founders of the company were Karl Benz and Paul Daimler. The headquarters of the company is in Stuttgart. The organization can use two types of methods for starting their venture in the Doha market.
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Macy's in United Arab Emirates Marketing Case Study
15 pages (3913 words) , Download 0 , Case Study
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By doing so, the organization of Macy’s might improve its brand image and market value that may amplify its total sale and revenues significantly in this age of aggressiveness. Furthermore, the organization of Macy’s might attain the opportunity to analyze the taste and preferences of the customers of the UAE along with their buying behaviour.
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IKEA International Expansion Marketing Case Study
12 pages (3455 words) , Download 0 , Case Study
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The major strengths of IKEA include its customized environment for consumers, brand image, and a strong focus on sustainability. The company stores provide a homely environment to consumers. There are child-care and play areas for children so that consumers can browse and purchase conveniently while their children are safely placed.
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Emerging Markets Strategies Marketing Case Study
10 pages (2938 words) , Download 1 , Case Study
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The paper "Emerging Markets Strategies" is a delightful example of a case study on marketing. Grupo Herdez SA de CV is one of the most famous packaged food companies in Mexico. The company also produces canned seafood, vegetables, and fruits. The packaged food category includes sauces, purees, pasta, honey, seasonings, and different varieties of spices and herbs.
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Marketing Strategy: Tesla Motors and Russian Market Marketing Case Study
16 pages (4451 words) , Download 1 , Case Study
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It is a public limited company that was founded in 2003. The primary business hubs of Tesla Motors are located in the U.S., Western Europe, Canada, China, Japan, Middle East, Australia, and New Zealand (Tesla Motors, 2014). The headquarters of the organization is located in Palo Alto, California, USA. 
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Brand Promoting Campaing for Dew Drops Marketing Case Study
7 pages (1994 words) , Download 0 , Case Study
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Dew Drops aims at generating the right product mix through the generation of packaged bottles of drinking water in different sizes such that it aims in meeting the demands of both its retail consumer force demanded packaged or distilled drinking water and also of large bottled water aimed at meeting the needs of the corporate and restaurants.
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Marketing Plan: The Old Station Flying Club Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
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The questionnaire consists of mainly response option questions. This supports the exploratory view of the survey. It also contains some open ended and closed ended questions. The questions are ordered in a suitable manner to ensure that the flow of response of the sample is maintained as a continuous and uninterrupted flow. 
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RV Rental and Consignment Marketing Case Study
9 pages (3147 words) , Download 0 , Case Study
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The paper "RV Rental and Consignment" is an outstanding example of a marketing case study. On the Road, Again RV Rental & Consignment is an RV rental company that primarily deals with the classic Class C models. Our mission is to provide our customers with unique services that will give us an advantage over all our competitors by offering customers affordable and classic RVs through which they can enjoy the outdoors.
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Oligopoly: Toyota Motor Manufacturing Marketing Case Study
12 pages (3365 words) , Download 2 , Case Study
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The paper "Oligopoly: Toyota Motor Manufacturing" is an outstanding example of a marketing case study. A market organisation with few sellers of a homogeneous or differentiated commodity or service is known as an oligopoly (Mukherjee, 2002, p. 443). An ideal example of oligopoly is the sale of automobiles or cigarettes (Tucker, 2010, p. 279).
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New Business Planning and Start-Up - Best Advertising Umbrella Marketing Case Study
21 pages (5528 words) , Case Study
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The paper "New Business Planning and Start-Up - Best Advertising Umbrella" is a delightful example of a case study on marketing. The business start-up is aimed at the provision of low-cost advertising to small businesses in the Swansea area starting from Swansea University followed by rapid expansion to other areas when enough expansion revenue is achieved (Ford, 2007).
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Macro Environmental Analysis of Greggs Plc Marketing Case Study
9 pages (2780 words) , Download 3 , Case Study
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The paper "Macro Environmental Analysis of Greggs Plc" is a perfect example of a case study on marketing. This study contains the macro-environmental analysis of Greggs plc by using SWOT and PEST analysis. The market position of the company has been reflected in the analysis. It has also shown the current market position of Greggs plc.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
12 pages (3482 words) , Download 0 , Case Study
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The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Best Country for Investing Marketing Case Study
12 pages (3387 words) , Download 0 , Case Study
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The paper "Best Country for Investing" is an outstanding example of a marketing case study. To determine the country of choice where to invest various factors were determined. These factors included the understanding of the country’s current rate of inflation. In addition, the exchange rates and the countries' corporate governance and corruption ranking was also determined.
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Brand Equity of Coca-Cola Marketing Case Study
12 pages (3407 words) , Download 0 , Case Study
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The paper "Brand Equity of Coca-Cola" is an outstanding example of a marketing case study. The concept of brand equity is traced to the early 1990s, and it was not well defined. However, it argued that a brand was a financial asset that was recognised as such by company management as well as in the financial markets.
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Impact of Diversity of Product in Terms of Market Allocation Marketing Case Study
7 pages (2090 words) , Download 0 , Case Study
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The paper “Impact of Diversity of Product in Terms of Market Allocation” is a pathetic example of the marketing case study. Smart markets currently comprehend diversity is more than just a positive concept on human assets reproduction. It is critical to transacting business in a universe whose inhabitants, by good point of swift air travel and fast Internet service, become more unified each day.
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Promotion and Place Marketing Area of the New Wave Shampoo Marketing Case Study
6 pages (1608 words) , Download 0 , Case Study
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The paper "Promotion and Place Marketing Area of the New Wave Shampoo" is an outstanding example of a marketing case study. Marketing entails focusing on four major areas. The paper delves into the product and price marketing area of the New Wave Shampoo. The paper focuses on the promotion and place marketing area of the New Wave Shampoo.
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Analysis of IMC for Philips Marketing Case Study
9 pages (2585 words) , Download 0 , Case Study
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The paper "Analysis of IMC for Philips" is an outstanding example of a marketing case study. Intergraded marketing communication (IMC) is the process through which a company aims to achieve its marketing objectives. The process of IMC is conducted by using various marketing channels. IMC helps a brand to promote its products and attract customers.
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Emirates Airline Communication Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
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The paper "Emirates Airline Communication" is an outstanding example of a marketing case study. Communication can be broadly defined as the conveying, reception, and processing of information (O’Connell & Williams, 2011). Communication is very significant to business because through it businesses make connections with prospective customers and complete business dealings.
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Brand Reputation Strategy Designed for Hilary Clinton Marketing Case Study
11 pages (3204 words) , Download 0 , Case Study
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The paper "Brand Reputation Strategy Designed for Hilary Clinton" is an outstanding example of a marketing case study. Brand reputation strategy is a phenomenon to communicate the strengths of a brand across the target audience. Intangible and tangible benefits are explored by a good brand reputation strategy. Political communication is closely knitted with the approach of brand communication.
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The Rollercoaster Area Featuring the Cast of Scooby-Doo Marketing Case Study
12 pages (3100 words) , Download 0 , Case Study
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The core features of this updated section will include a family-friendly funhouse where families with younger children unable to go on the rollercoaster will be able to enjoy the Scooby-Doo area. The new gift shop will feature a wide variety of Scooby-Doo merchandise from the original cartoon to the feature films.
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