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Marketing Essays

Result for Subject Marketing:
19702 essays
External Factors Influencing Consumer Decision Making Process - Pepsi Consumers Marketing Case Study
8 pages (2305 words) , Download 2 , Case Study
Free
The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision.
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Marketing Services Marketing Case Study
8 pages (2336 words) , Download 0 , Case Study
Free
The paper 'Marketing Services' is a perfect example of a Marketing Case Study. Service marketing involves the provision of services by a business or an institution as opposed to tangible goods or products. There exist three key aspects that play a significant role in service marketing. These aspects include the inseparability of a service and its purchase, the intangibility quality of services.
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Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement Marketing Assignment
8 pages (2406 words) , Download 0 , Assignment
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The paper "Service Experience and Theoretical Aspects Raised, Service Quality and Satisfaction Improvement " is a perfect example of a marketing assignment. An evaluation of the Hoffman family service encounter in the hospital offers an evaluation of the process of a mixture of satisfaction and dissatisfaction of services received.
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Internal Analysis of Starbucks Coffee Marketing Case Study
6 pages (1651 words) , Download 1 , Case Study
Free
The paper "Internal Analysis of Starbucks Coffee" is a perfect example of a marketing case study. Starbucks Coffe is a multinational coffee shop that was founded in Seattle in 1971. The company has more than 182,000 employees and operations in over 62 countries. The company offers customers comfort as they enjoy their coffee.
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Consumer Decision-Making - External Influences Marketing Essay
7 pages (1999 words) , Download 0 , Essay
Free
The paper “Consumer Decision-Making – External Influences” is a well-turned variant of an essay on marketing. Consumer behavior refers to inclinations and choices that consumers make in their product purchases and subscriptions. Consumer behavior is an area of interest to stakeholders because it determines the success that they end up enjoying over the course of their ventures.
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Xiaomi Chinese Smartphone Market Marketing Case Study
10 pages (3060 words) , Download 0 , Case Study
Free
The paper "Xiaomi Chinese Smartphone Market" is a good example of a marketing case study. Xiaomi is a fast-growing Smartphone company rated third position behind Samsung and apple. The company was founded in China in 2010. The company has been expanding fast globally especially in the developing markets. Xiaomi products include; Xiaomi Mi Note, Redmi 2 and M12 Smartphone among others.
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Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults Marketing Annotated Bibliography
6 pages (1683 words) , Download 0 , Annotated Bibliography
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The paper "Is It Ethical for Retailers to Intentionally Promote Alcohol to Young Adults" is a great example of a marketing annotated bibliography. Alcohol supply, which includes its production, retail sale, as well as marketing, plays a crucial role in alcohol problems and consumption. For decades, alcohol marketing has been an important part of the supply chain.
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Marketing Analysis of Sodastream Company Marketing Case Study
8 pages (2344 words) , Download 2 , Case Study
Free
The paper "Marketing Analysis of Sodastream Company " is an outstanding example of a marketing case study. In the event of rising competitiveness in global business, many companies are trying the best they can to achieve a competitive edge over others. This report examines a case study of such dimensional capacity.
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Marketing Challenges of SodaStream Marketing Case Study
8 pages (1606 words) , Download 3 , Case Study
Free
The paper "Marketing Challenges of SodaStream" is a great example of a marketing case study. The company is known as SodaStream and it deals with an apparatus that injects pressurized carbon dioxide into the water to make sparkling water and different flavouring can be added to make different sodas.
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SodaStream International Limited - Major Problems and Alternative Solutions Marketing Case Study
7 pages (1935 words) , Download 1 , Case Study
Free
The paper “SodaStream International Limited - Major Problems and Alternative Solutions”  is a persuasive example of a case study on marketing. SodaStream international limited is a company that manufactures, distributes, and markets home beverage carbonation systems and an assortment of related products.
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Indian Local Farmers and ITC - Creating a Transformative Agri-Business Model Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "Indian Local Farmers and ITC - Creating a Transformative Agri-Business Model " is a good example of a marketing case study.
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Research Skills For Marketing Marketing Assignment
10 pages (2500 words) , Download 0 , Assignment
Free
The paper "Research Skills For Marketing" Is a great example of a Marketing Assignment. Quantitative and qualitative forms of research have been in use since time immemorial. These two methods depict different ways of performing research. The paper examines these two types of research methodologies, their applications, and limitations in the business world.
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Dell Company: Ideal Operational Success Strategies Marketing Report
10 pages (2500 words) , Download 0 , Report
Free
On one hand, the report conducts a macro-environmental analysis through a PEST analysis tool that demonstrates the USA and global IT industry as a growing and high potential industry. Moreover, an internal analysis of the venture establishes a large resources and capabilities base further demonstrated by the venture TOWS matrix analysis.
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Drivers behind Globalization, Market Opportunities, and Threats of Globalization Marketing Coursework
19 pages (5534 words) , Download 0 , Coursework
Free
The paper "Drivers behind Globalization, Market Opportunities, and Threats of Globalization" is a great example of marketing coursework. Globalization is a complex and controversial concept and it is a continuation of developments that have in progress for quite some time. It has a homogenizing effect on the existing national culture (Jones, Abdelal & Kirby 2008).
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Classical Conditioning and Operant Conditioning Marketing Coursework
7 pages (2107 words) , Download 0 , Coursework
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The paper "Classical Conditioning and Operant Conditioning" is a good example of marketing coursework. Animals and people have different ways of learning and adopting certain behaviors (McLeod, 2014). In behavioral psychology there are two important concepts that are quite different; however, they both result in learning (McLeod, 2014).
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Mission and Vision of Samsung Company Marketing Case Study
5 pages (1346 words) , Download 4 , Case Study
Free
The paper "Mission and Vision of Samsung Company" is a good example of a marketing case study. Samsung is a South Korean multinational company that began as a small trading company. Afterward, it rapidly became one of the major international companies. It has interests in advance technology, finance, petrochemicals, semiconductors, medicine, hospitality, chemicals, and plant construction.
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Porsche Cayenne Launch Marketing Assignment
7 pages (2075 words) , Download 0 , Assignment
Free
The paper "Porsche Cayenne Launch" is an outstanding example of a marketing assignment. The Porsche brand had over the decades since its inception and the launch of its first product brand the Porsche 356 in 1948 served the high-end market in the German market and beyond. In this regard, for over 50 years, the organization developed vehicles such as the Porsche 356 and 550 all sought to serve the high-end market.
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Marketing Analysis of Aesop Pty Ltd Marketing Case Study
14 pages (3936 words) , Download 1 , Case Study
Free
The paper "Marketing Analysis of Aesop Pty Ltd" is a good example of a marketing case study. Aesop is a manufacturing company based in Australia. It manufactures various range of skincare products for the hair, body, and skin. The company was founded by a former hairdresser known as Dennis Paphitis (Wellis, 2012).
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Successful Going to Market Marketing Case Study
9 pages (2543 words) , Download 0 , Case Study
Free
The paper "Successful Going to Market" is a perfect example of a Marketing Case Study. Swave is a new product formed by the integration of the functions of a laptop computer and a scanner. Its conceptualization, design and final development follow years of research into new trends in the market, changing tastes and preferences of consumers and effective technologies. 
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Marketing Analysis of the Aesop Company Marketing Case Study
13 pages (4193 words) , Download 9 , Case Study
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The paper "Marketing Analysis of the Aesop Company" is an outstanding example of a marketing case study. Over the last 20 years, the beauty industry has grown with an average rate of 4.5% globally. This has led to the expansion of the industries which deal with beauty products (Berghoff & Kühne, 2013).
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Role of Consumer Perception in Customer Behavior Marketing Coursework
10 pages (3037 words) , Download 0 , Coursework
Free
The paper "Role of Consumer Perception in Customer Behavior" is a perfect example of marketing coursework. Approximation of what is real entails our perception of different subjects. An individual’s brain gets exposed to different stimuli and tries to make sense out of it. Our perception is influenced by several factors that are sequential in nature.
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Three Learning Approaches in the Market Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
Free
The paper "Three Learning Approaches in the Market" is a great example of marketing coursework. Consumer learning is described as the process through which consumers acquire information on a given product brand. In this regard, as Wang (2008) stated a learning process will influence the developed consumer perception of a product and the subsequent repurchases on such a product in the future.
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Consumer Behaviour Challenges Marketing Assignment
8 pages (2185 words) , Download 0 , Assignment
Free
The paper "Consumer Behaviour Challenges" is a good example of a marketing assignment. The integration of an ambient scent in the retail environment can demonstrate the working of the S-O-R model of environmental psychology. Foremost, the S-O-R model propagates that the environment acts as a stimulus(S) that comprises elements that come together in order to effects organisms' internal evaluations (O).
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Integrated Marketing Strategies of iPhone 6 Marketing Case Study
6 pages (1811 words) , Download 0 , Case Study
Free
The paper "Integrated Marketing Strategies of iPhone 6" is a good example of a marketing case study. The device was developed by Apple Inc. and introduced into the market in September 2014. Generally, iPhone 6 is an improvement of pre-existing models of smartphones that had been produced by the company.
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Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant Marketing Admission/Application Essay
7 pages (1878 words) , Download 0 , Admission/Application Essay
Free
The paper “Interview to Display Skills of the Excellent Candidate for Position of a Marketing Assistant” is a motivating variant of the application essay on marketing. Interviews are structured to measure a candidate`s competencies that are related to the job. The process follows systematic inquiries regarding the behavior of the candidates regarding past experiences.
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Customer Satisfaction and Metrics - Woolworths Supermarket in Australia Marketing Case Study
8 pages (2304 words) , Download 0 , Case Study
Free
The paper 'Customer Satisfaction and Metrics - Woolworth’s Supermarket in Australia" is a perfect example of a marketing case study. Market metrics have been in use for a long time by marketers to justify spending. This has led to the development of different types of metrics whose measurement ranges from customer satisfaction to the usability of company websites (Eisingerich & Bell, 2008).
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Principles of Marketing for Business - the Manchester United Brand Identity Marketing Case Study
13 pages (3422 words) , Download 0 , Case Study
Free
The paper "Principles of Marketing for Business - the Manchester United Brand Identity" is a perfect example of a marketing case study. Organisational branding and marketing has evolved and emerged as a common management principle over the last decade. In this regard, organisations, across all industries, both good and services industries seek to establish a unique and innovative brand as the key tool and driving factor in their marketing strategies.
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Consideration of the Audi Brands in Relation to the Digital Application Marketing Case Study
10 pages (4127 words) , Download 0 , Case Study
Free
The paper "Consideration of the Audi Brands in Relation to the Digital Application " is a perfect example of a marketing case study. This paper is concerned with the understanding of the interactivity of apps (digital applications) and the influence this has on the consumer buying process. The paper addresses this issue through a review of literature that relates to interactivity and also the engagement of respondents through quality programs.
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Market Plan for Sparkling Water in Ethiopia Marketing Research Paper
17 pages (4408 words) , Download 2 , Research Paper
Free
The paper "Market Plan for Sparkling Water in Ethiopia " is a great example of a marketing research paper. The following is a report based on a new product( Sparkling water) that is to be launched in the country of Ethiopia. The report entails the market audit of the region and the preliminary market plan. Ethiopia was chosen due to its high population and the performance of the economy over the last ten years.
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Strategic Management - British Airways Holidays Organization Marketing Case Study
8 pages (2607 words) , Download 0 , Case Study
Free
The paper "Strategic Management - British Airways Holidays Organization" is a good example of a marketing case study. In order to develop a complete analysis of the British Airways Holidays organization, resource analysis, this report adopts Siddiqi (2014) argued that an organization has three resource bases, namely the human resource, physical and financial resources, respectively.
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An Analysis of the Core Organisation Digital Marketing Marketing Case Study
13 pages (4866 words) , Download 0 , Case Study
Free
The paper "An Analysis of the Core Organisation Digital Marketing" is an outstanding example of a case study on marketing. The purpose of this digital marketing plan is to provide Nutella UK Company with guidance, directions, and justified recommendations on how to develop a digital marketing plan that will enable the company to grow within the UK in the next twelve months.
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Strategic Marketing and Innovation for Michael Kors Marketing Case Study
9 pages (2517 words) , Download 0 , Case Study
Free
The paper "Strategic Marketing and Innovation for Michael Kors " is a perfect example of a marketing case study. Michael Kors works in the retail industry and is based in Australia. The retail player has established its market in Australia and is looking to improve its market share by identifying the correct targeted market, the market segment which will help them to improve productivity and developing proper marketing strategies.
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PESTEL and SWOT Analysis of Mengo - Soap Meeting the Customers Demands and Expectations Marketing Report
8 pages (2145 words) , Download 0 , Report
Free
The paper “PESTEL and SWOT Analysis of Mengo - Soap Meeting the Customers’ Demands and Expectations” is a thoughtful example of the marketing report. Mengo will be made from natural ingredients. That is, it will be made from fresh goat’s milk. The soap will not use powdered milk because of the chemical ingredients they contain.
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The Hard Truth About Soft Drinks Marketing Term Paper
10 pages (2712 words) , Download 0 , Term Paper
Free
The paper "The Hard Truth About Soft Drinks" is a wonderful example of a Marketing Term Paper. Coca Cola is the world’s leading soft drink manufacturer and is, in fact, the biggest in its segment. The company has a diverse range of beverage products and is still looking for new opportunities in this direction.
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Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan Marketing Case Study
13 pages (3732 words) , Download 1 , Case Study
Free
The paper "Roku Marketing Situations, Opportunity, Marketing Strategy and Implementation Plan" is a great example of a marketing case study. This report deals with a marketing plan that relates to the live streaming of internet content through the television. ROKU Company has been considered as a feasible propagator of the innovation.
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Nokias Customer Service Theory Based on Its Marketing Mix Marketing Case Study
9 pages (2928 words) , Download 0 , Case Study
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The paper "Nokia’s Customer Service Theory Based on Its Marketing Mix " is a good example of a marketing case study. Although there is high competition in the telecommunications market, Nokia still controls a substantial segment of the market due to its strategic application of customer service theory in its marketing strategy.
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Understanding Cadburys Market Position against Its Competitors Marketing Case Study
15 pages (4290 words) , Download 0 , Case Study
Free
The paper "Understanding Cadbury’s Market Position against Its Competitors" is an outstanding example of a marketing case study. External market factors are essential in understanding Cadbury’s market position against its competitors. In this regard, a number of theories and approaches are consolidated in presenting an in-depth analysis of Cadbury’s market position.
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Sampletising Marketing Trend Marketing Coursework
8 pages (2314 words) , Download 0 , Coursework
Free
The paper "Sampletising Marketing Trend" is a perfect example of marketing coursework. To introduce and maintain a product in the market, it is very important to understand the consumer’s needs as well as create and maintain relationships with them. Companies are becoming innovative day by day in order to widen their customer base and increase their sales.
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How Free Should Markets Be Marketing Literature review
7 pages (2034 words) , Download 0 , Literature review
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The paper 'How Free Should Markets Be?" is a great example of marketing literature review. The rise of the free market in the 1970s led to scholars and leaders getting divided in opinion. While others supported it because they thought it was good to make own choice in production, others were sceptical and thought it lacked a human face due it unethical issues which come with it.
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Situational Influences and Consumer Buying Behaviours - GM Holden Ltd Marketing Case Study
8 pages (2111 words) , Download 0 , Case Study
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The paper "Situational Influences and Consumer Buying Behaviours - GM Holden Ltd " is a great example of a marketing case study. Selling a product to consumers has become a complex process. In the contemporary competitive business environment, understanding situational influences that affect consumer buying behaviour is paramount for marketers.
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Uniqlos Strategic Marketing and Innovation Marketing Case Study
6 pages (1781 words) , Download 1 , Case Study
Free
The paper "Uniqlo’s Strategic Marketing and Innovation" is a good example of a marketing case study. The largest population segment in New Zealand composes of the young generation. These are people who have a disposable income to use in purchasing clothes and other luxurious materials. As a result, the company should target this market segment in order to position its products strategically in the market.
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What Are the Key Elements of Mashreq Banks Market Positioning as the Case Time Frame Is Concerned Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
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The paper “What Are the Key Elements of Mashreq Bank’s Market Positioning as the Case Time Frame Is Concerned? ” is an impressive example of a case study on marketing.  Initially, Mashreq Bank had been open to all markets and income levels of the customers. The positioning used led to the lending of secure and non-secure lending.
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Analysis of the Royal Bank of Canada and FMSS Mode of Entry Marketing Case Study
14 pages (3988 words) , Download 0 , Case Study
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The paper 'Analysis of the Royal Bank of Canada and FMSS Mode of Entry" is a good example of a marketing case study. This report will assess the foreign market entry modes FMSS a multinational enterprise can use to into Mauritius. Issues that may hinder the multinational national from effectively conducting business.
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Critical Analysis of an Online Business Model - Amazon.com Marketing Case Study
8 pages (2372 words) , Download 0 , Case Study
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The paper "Critical Analysis of an Online Business Model - Amazon.com " is a perfect example of a marketing case study. With the advent of amazon.com as an electronic retailer in 1996, a new world of Ecommerce was created. Customers no longer needed to go to physical stores to make purchases of items such as books, electronics and jewelry, but could simply visit the online storefront of the retailer, select the item to be purchased.
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Global Market Analysis of an MNE - Roche Pharmaceutical Company Marketing Case Study
13 pages (3849 words) , Download 0 , Case Study
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The paper 'Global Market Analysis of an MNE - Roche Pharmaceutical Company " is a good example of a marketing case study. Multinational Enterprises (MNEs) are main actors in global business, according to Bartlett and Ghoshal (2000, p.14), an MNE is a firm that has direct foreign investment (FDI) and it is involved in actively managing the firm in a foreign country.
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Etihad Airways Product Marketing Strategy Marketing Case Study
12 pages (3056 words) , Download 0 , Case Study
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The paper 'Etihad Airways Product Marketing Strategy" is a good example of a marketing case study. Knowingly, a business strategy helps a firm to identify its customers as well as meet the varying needs of the clients. In view of this, the business strategy of the Etihad Airways comprises of several elements. Firstly, the strategy has clearly communicated its message of providing leading services in the airline industry.
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Trade Liberalization in Australia Marketing Literature review
7 pages (2262 words) , Download 0 , Literature review
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The paper "Trade Liberalization in Australia " is an outstanding example of a marketing literature review. In previous decades, Australia has undergone various rapid changes. In the process, the competition with its Asian pacific counterparts such as India, China and South Korea has intensified in terms of trade (Department of Foreign Affairs and Trade 2009, p.5).
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Marketing Research and Planning Project - Milka-Cola Marketing Case Study
9 pages (2571 words) , Download 1 , Case Study
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The paper "Marketing Research and Planning Project - Milka-Cola" is a good example of a marketing case study. The soft drink industry is a very big one and most of it being captured by two major companies, Coca Cola and PepsiCo. Coca Cola still has an upper hand in this section and is the world’s biggest company in this regard.
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Managing Customer Experience for Profit Marketing Case Study
12 pages (3226 words) , Download 0 , Case Study
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The paper "Managing Customer Experience for Profit" is a great example of a Marketing Case Study. The proposed business opportunity expansion for the Michael Kors is the supply and selling of clothes and other wear accessories in the Australian market through the manufacturing of clothes with the ability to stimulate fat deposits burning increasing fitness as a lifestyle changer.
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Marketing Plan for Soccer Freak Marketing Case Study
22 pages (6314 words) , Case Study
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The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores.
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