External Factors Influencing Consumer Decision Making Process - Pepsi Consumers - Case Study Example

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The paper "External Factors Influencing Consumer Decision Making Process - Pepsi Consumers" is a great example of a marketing case study. Consumer buying behavior could be defined as the purchasing behavior of the final consumer (Kardes, Cronley & Cline, 2014). An individual is influenced by his or her culture, social class, subculture among other factors when making a purchasing decision…

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Subject: Marketing
Type: Case Study
Level: High School
Pages: 8 (2000 words)
Downloads: 2

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