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Marketing Essays

Result for Subject Marketing:
19895 essays
Promotional and Advertising Strategies of Toyota and General Motors Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
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Based on the high profits that are generated in the automobile industry, many companies have entered the market with an aim of generating more sales and capturing the attention of loyal customers who aim at getting the best brand. Globally, the automobile industry has been dominated by companies such as Toyota, General Motors, and Ford among others.
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Promotional and Advertising Strategies of Nike and Adidas Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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Nike has exclusively utilized different pricing approaches in enhancing its competitiveness within the global market. The pricing techniques which the company has employed could be identified as the fundamental element that has made the company become a market leader with the industry. The following pricing approaches have been used. 
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Supply Chain and Logistics Analysis Marketing Case Study
11 pages (2972 words) , Download 0 , Case Study
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A typical supply chain starts with the biological, ecological, and political control of natural resources. It is followed by the extraction of raw material by humans; under this, several productions, links are included (e.g., component manufacture, assembly, and merging). Similarly, critical to the chain are the layers of several storage facilities.
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Nakha on Advertising Field Marketing Case Study
11 pages (2735 words) , Download 0 , Case Study
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Although there are many other advertising agencies in Qatar which is the home country of Nak’ha but Nak’ha is unique and is different. The characteristic which makes Nak’ha different from other advertising agency is the fact that Nakh’a unlike its competitors in the field provides marketing consultancy to its clients to help them market their products.
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The Impact of Big Data Predictive Analytics on Customer Relationship Management Practices Marketing Case Study
11 pages (2941 words) , Download 0 , Case Study
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Interview data were collected from the field experts whereas case study data were obtained from secondary sources. The case studies were subjected through within-case analysis plus cross-case analysis. On the other hand, the interview data underwent the thematical analysis using NVivo.
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Marketing Strategy of Club Med Marketing Case Study
22 pages (5807 words) , Case Study
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In the profile approach, the firm’s image is at the core of communication. The techniques used include activities that reduce any damages to the image of the company and other corporate social responsibility activities. CSR helps boost customers’ confidence in the goodness of the company, prompting them to buy its products. 
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Eco-Res Technology Assignment Marketing Case Study
10 pages (2947 words) , Download 0 , Case Study
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The Eco-Res project has the vision to create an economically, socially, and environmentally sustainable future for the people in their consumption matters. To make this project successful, there is a great need to get clear and working solutions to market uncertainties and financial constraints.
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Service Marketing: Higher Education in the Universities of the UK Marketing Case Study
20 pages (5713 words) , Download 0 , Case Study
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The services offered by the UK universities in its Higher-Distance E-learning processes are being critically analyzed. The sector in the paper is represented by the University of Liverpool, School of Oriental and African Studies, Anglia Ruskin University, University of Manchester, and The Cardiff University is being analyzed to build the case. 
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Qantas Marketing Marketing Case Study
13 pages (3530 words) , Download 0 , Case Study
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The paper "Qantas Marketing" is an outstanding example of a marketing case study. The contemporary has seen a rise in the way the airliners globally have been operating both in their international and domestic business. The Qantas in this segment had been the second oldest of all global Airliners and is the largest of all operating Airliner group in Australia.
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Marketing Plan for Toyota Auris Hybrid Feel Marketing Case Study
8 pages (2361 words) , Download 0 , Case Study
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Toyota should utilize this resource and develop mobile apps for iPhone and Android and enable thus its potential customers to learn more about the product and to generate purchase intent. Also, there can be developed some joint campaigns with other brands (music providers, sporting events, food retailers, etc.). 
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Marketing Plan: General Motors Company Marketing Case Study
9 pages (2860 words) , Download 0 , Case Study
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A marketing plan plays a major role in an organization’s quest for developing an efficient, accurate, and reliable market penetration strategy. A marketing plan may be defined as a specified mechanism developed specifically to suit the marketing objectives and requirements of a particular organization.
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Multinational Enterprise: Airtel Marketing Case Study
10 pages (3467 words) , Download 0 , Case Study
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To spur economic development the federal government has come up with policies that are aimed at improving the business environment to attract investors. The free economic zone policy creates certain areas within the Emirates where any form of economic activity that is conducted there is not subject to the economic regulation of the country. 
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How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines Marketing Case Study
20 pages (5866 words) , Download 0 , Case Study
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The paper "How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines" is an outstanding example of a marketing case study. The aim of this paper is to evaluate and analyse customer satisfaction of the Lufthansa and Singapore airlines. The paper provides a broader perspective on the needs and requirements of customers from the airline industry.
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Samsung vs. Sony: Marketing Strategies Marketing Case Study
7 pages (1914 words) , Download 0 , Case Study
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The paper "Samsung vs. Sony: Marketing Strategies" is a wonderful example of a case study on marketing. The purpose of the paper is to compare and contrast the marketing strategies of two leading and most famous company products. The product category that will be discussed in this paper is Curved Television by Samsung and Sony.
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Social Media Marketing Tool Used by Coca Cola Marketing Case Study
6 pages (1913 words) , Download 0 , Case Study
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The paper "Social Media Marketing Tool Used by Coca Cola " is a perfect example of a case study on marketing. The essay is focused on exploring the influence of social media strategies on the marketing and advertisement procedure of The Coca-Cola Company. The organization is one of the leading international marketers of soft drinks and beverages.
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Nissan Leaf Market Competition Marketing Case Study
7 pages (2071 words) , Download 0 , Case Study
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The ripples of technological expansion and advancement have found their way into the automotive industry. The Nissan Company has taken the advantage and developed the Nissan Leaf, a four-door passenger sedan running on a lithium-ion based battery fitted with an 80KW AC electric motor that generates about 107 horsepower.
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Investigation of a Hospitality Operation Marketing Case Study
12 pages (3489 words) , Download 0 , Case Study
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Sambal Express Kitchen Diner & Restaurant in South Harrow is a Sri Lankan restaurant, which offers delicious food and social meals to families and parties in the area. The restaurant offers stylish foods with modern menus suitable for working people and professionals. The restaurant also offers at least 40 dinners per day, meaning the sales are well towering.
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Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers Marketing Case Study
13 pages (3938 words) , Download 0 , Case Study
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The paper "Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers" is an outstanding example of a marketing case study. This study deals with advertisements of Coca Cola and Pepsi and their influence on consumers. These two large beverage companies create many innovative ads which help them to increase their sales and revenue.
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Retail Merchandising in Fashion Industry Marketing Case Study
9 pages (2496 words) , Download 1 , Case Study
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John Lewis and Marks & Spencer are two fashion retailers in the United Kingdom. John Lewis Partnership is one of the largest retailers in the UK. John Lewis was founded by John Speden-Lewis, who opened his first store in Oxford Street, London in 1864. Marks & Spencer is one of the leading merchandising chains that sell clothing in over 1,000 stores.
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Ethical Consumerism - Google Company Marketing Case Study
8 pages (2260 words) , Download 0 , Case Study
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The paper "Ethical Consumerism - Google Company" is an outstanding example of a marketing case study. Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that are becoming more popular is Ethical Consumerism.
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Luxury Product and Brand Management-Louis Vuitton Marketing Case Study
14 pages (3671 words) , Download 0 , Case Study
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In other terms, this work attempts to explain how Louis Vuitton applies successful brand management strategies that distinguish the firm’s product from other general consumer goods. As such, this work will demonstrate that the success that Louis Vuitton enjoys is a result of repeated strategizing activities.
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International Marketing Strategy of Harvey Nichols Marketing Case Study
9 pages (2708 words) , Download 0 , Case Study
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The paper "International Marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study. The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion. The organisation is one of the luxury fashion retail chains of the UK. They also operate high-end food markets, restaurants, cafes and bars.
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Brand Reinvention of Coffeeshop Company Marketing Case Study
10 pages (2808 words) , Download 0 , Case Study
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Besides the rebranding process, the company should also consider the possibility of integrating technology in its business functions and processes like marketing (Calle 2008, p. 43). For instance, it could think of developing social media platforms through which it can reach many people that are unreached in the new markets it is reaching.
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Delta Airline Analysis and Agency Theory Marketing Case Study
11 pages (3181 words) , Download 2 , Case Study
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The paper "Delta Airline Analysis and Agency Theory" is a perfect example of a case study on marketing. Delta Airlines is an airline company as the name suggests and is based in the United States. The company started in 1924 and started airline services in 1929. Delta Airlines is one of the largest fleets of airlines and operates over 64 countries across 6 continents.
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Marketing Concept: GlaxoSmithKline Company Marketing Case Study
11 pages (3398 words) , Download 1 , Case Study
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The paper "Marketing Concept: GlaxoSmithKline Company" is a great example of a case study on marketing. This report analyzes the marketing concept of GlaxoSmithKline Company, the largest drug maker in the UK and a leading firm in the healthcare industry.
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HSBC Group Marketing Case Study
13 pages (3808 words) , Download 0 , Case Study
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The decision-making criteria used by an organization are important in determining the success of the organization.  It is important for the decision-making criteria to be in line with the objectives of the organization.  The marketing process depends on the concept for the purposes of growth and expansion. 
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Leaders at Dubai Refreshments Marketing Case Study
13 pages (4207 words) , Download 0 , Case Study
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The Sales District Leader Designate, the Manager Consumer Insights and Strategy and the Senior Productivity Manager all show that they have characteristics that make them Team Leaders. Of the three, however, the Senior Productivity Manager is the one who is more tasks oriented while being more People-oriented as well in his leadership style.
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Marketing Plan: UNE Life Marketing Case Study
9 pages (2558 words) , Download 0 , Case Study
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UNE Life businesses have brought ease and fun in the lives of University of New England students and the members of staff. The report has established that sports facilities, shopping malls, café, grocery, cinemas, and bars have been brought near the university that students no longer need to walk long distances to look for products and services. 
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Strategic Marketing Plan of SpotUNE Marketing Case Study
16 pages (4828 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan of SpotUNE" is a perfect example of a case study on marketing. This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part. Looking at the overall report, the gym services for SportUNE highlights great opportunity signs for SportUNE business development.
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Marketing Strategy of Resource Tyre Company in Melbourne Marketing Case Study
8 pages (2223 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Resource Tyre Company in Melbourne" is a great example of a case study on marketing. A Niche-driven Strategy suits the growth strategy of the resource Tyre Company. The company specializes in the niche targeted. As such, the members of the company fully understand the production unit of the company thoroughly.
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Social Media Networking Platforms in Marketing Strategies Marketing Case Study
7 pages (1772 words) , Download 0 , Case Study
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Then finally, organizing public events to advertise the new brand is likely to attract new customer loyalists. This cant only is achieved by giving an excellent description of the brand that is attractive to the customers. This description can then be noted down by to ensure every detail is captured before beginning to make a wireframe.
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Principles of Marketing: Starbucks Marketing Case Study
6 pages (1943 words) , Download 1 , Case Study
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Starbucks employs the use of brand name along with variety, quality, and services as the product tools as it has an excellent brand value accompanied with provisioning of best quality and variety will ensure that the target markets are always catered in every manner intended by Starbucks (Harrington et al., 2017). 
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Developing and Marketing the Pet Tracker Marketing Case Study
6 pages (1468 words) , Download 0 , Case Study
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A business idea has to be well evaluated before it is developed. The company needs to survey potential customers to determine what they expect in a new pet tracker. The company shall discuss all the possible ideas with the management team. This will enable the company to identify the best ideas for the new pet tracker.
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Amazons Strategic Dominance Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The final component of the Blue Ocean Strategy sequence is adoption. This refers to how well companies are able to address their hurdles in the execution of their business ideas. This is a very crucial component as the company’s success quite depends on how strategically placed handling the stumbling blocks it encounters on the way.
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Dyson Brand Promotion Strategy Marketing Case Study
8 pages (2025 words) , Download 0 , Case Study
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The introduction of a new product into the market requires a proper marketing strategy with regards to branding, pricing, promotion, and targeting to ensure that the product reaches the target customers. A proper marketing plan is meant to ensure that the product meets the customer's expectations in terms of price, functionality, and branding.
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Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform Marketing Case Study
6 pages (1533 words) , Download 0 , Case Study
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The paper “Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform” is a relevant example of the marketing case study.  Fiat is the leading automotive manufacturer in Italy and also has its offices and factories in Brazil where they have been leading in the market for many years.
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Market Definition and Segmentation Marketing Case Study
6 pages (1698 words) , Download 0 , Case Study
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The paper "Market Definition and Segmentation" is an outstanding example of a marketing case study. The current changing world calls for modern and more improved technology. With this in mind, most companies including mobile firms have come with new improved phones that are meant to improve people’s way of life.
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The Logos of Gucci and Chanel Marketing Case Study
6 pages (1759 words) , Download 0 , Case Study
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The author states that logos in the design industry are a concise, to-the-point representation of a design company’s style, history, and motivation. For graphic designers, designing a logo represents the challenge of packing a powerful message into a simple but meaningful design that has a wide exposure.
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Google - Formulation of Strategy and Its Effects on Organizational Structure Marketing Case Study
9 pages (2440 words) , Download 0 , Case Study
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The paper “Google - Formulation of Strategy and Its Effects on Organizational Structure” is a valuable example of the marketing case study. The strategy is the determination of the long-term aims and goals of an entity by aligning its vision, mission, short-term goals, and operations in a systematic manner. It is the strategy of the entity that determines its overall success.
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Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage Marketing Case Study
8 pages (2483 words) , Download 0 , Case Study
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The paper “Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage?” is a provoking example of the marketing case study. Microsoft is a globally renowned company dealing in sectors related to information technology. It is considered as one of the largest companies which deal in the field of software.
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Social Media's Increasingly Use for Public Relations, Advertising, and Marketing Marketing Case Study
10 pages (2974 words) , Download 0 , Case Study
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The paper “Social Media’s Increasingly Use for Public Relations, Advertising, and Marketing” is a pathetic example of the marketing case study. Advertising can be identified as one of the most imperative components of marketing in the current era. It is a communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product.
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Strategic Management of Marketing Operations in China and Mexico Marketing Case Study
9 pages (2541 words) , Download 0 , Case Study
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The paper “Strategic Management of Marketing Operations in China and Mexico” is an impressive example of the marketing case study. Multinational companies all over the world are enacting new mechanisms to make sure that the global patronage is exponentially increased whilst moving out to newer territories in search of unique markets, novel customers, and to touch base with channel members.
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Social Media and Marketing in Woolworths Marketing Case Study
12 pages (3362 words) , Download 0 , Case Study
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The paper “Social Media and Marketing in Woolworths” is a pathetic example of the marketing case study. The world of the 21st century is living in a civilized environment that promotes fast development and rapid change. The evolution of internet-based connectivity technology along with the fact of fast evolution of various sophisticated technological gadgets.
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Starbucks: a Strategic Analysis Past Decisions and Future Options Marketing Case Study
10 pages (2745 words) , Download 0 , Case Study
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The paper "Starbucks: a Strategic Analysis Past Decisions and Future Options" is a great example of a case study on marketing. Starbucks has started out as a Seattle company beginning with 17 shops and has quickly turned itself into a visible sight in the American market.
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Privatisation of Electricity in the United Kingdom Marketing Case Study
6 pages (1814 words) , Download 0 , Case Study
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The paper "Privatisation of Electricity in the United Kingdom" is an outstanding example of a marketing case study. This report gives an analysis of the electricity sector in the United Kingdom in terms of privatization, the market structure as well as an assessment of whether the sector has been a success or not.
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Blackberry Company Team Sales Marketing Case Study
10 pages (2742 words) , Download 0 , Case Study
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The paper "Blackberry Company Team Sales" is an outstanding example of a marketing case study. In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment. This will involve understanding the external and internal environmental situation of the product.
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Easy Jet Should Operate Flights to Nigeria Marketing Case Study
11 pages (3013 words) , Download 1 , Case Study
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The paper "Easy Jet Should Operate Flights to Nigeria?" is a perfect example of a case study on marketing. Nigeria is a known country of West Africa due to its production of oil. Although it is rich, Nigeria is famous for other vices political instability, insufficient infrastructure, corruption, and poor management of economic development.
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Sustaining in the Marketplace: Case of Etihad Airways Marketing Case Study
13 pages (3873 words) , Download 0 , Case Study
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The paper "Sustaining in the Marketplace: Case of Etihad Airways" is a perfect example of a case study on marketing. A good strategy is the key operational factor of an organization because the success of any organization directly depends upon how effectively the management using it. Etihad Airways is an aviation giant operating from Dubai headquarters.
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Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products Marketing Case Study
15 pages (4342 words) , Download 0 , Case Study
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The paper "Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products" is a perfect example of a case study on marketing. The growth rate in the food market in the global market has been very high and many companies have come up with their unique products and also selling points for attracting customers more.
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How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
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The paper "How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection" is an engrossing example of a case study on marketing. The author of the paper states that Wal-Mart entered the Chinese market in 1996 in a bid to expand its presence on the global scale and increase sales.
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