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Marketing Essays

Result for Subject Marketing:
19702 essays
Pricing Issues in International Marketing - Apple Incorporation in China Marketing Case Study
8 pages (2128 words) , Download 0 , Case Study
Free
The paper 'Pricing Issues in International Marketing - Apple Incorporation in China" is a good example of a marketing case study. One of the most significant of the 4Ps is pricing in international marketing because it generates the most revenue for a firm (Aulakh &Koatabe 17). A product pricing strategy changes as the product move from one stage of its life cycle to another.
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How Social Media Impacts Advertisement Marketing Essay
8 pages (2543 words) , Download 0 , Essay
Free
The paper "How Social Media Impacts Advertisement" is an amazing example of a Marketing essay.  Social media is a great advertising platform with its potential risks and benefits. The most important characteristic of social media is giving both large and small businesses an opportunity to interact with potential and existing customers and promote their products. Most of the channels used by most businesses include; Facebook, Twitter, and YouTube.
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Situational Analysis of Hervey Nichols Marketing Case Study
12 pages (3420 words) , Download 0 , Case Study
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The paper "Situational Analysis of Hervey Nichols" is an impressive example of a Marketing case study. The emergence and ever-evolving technology have created leaps in transportation, financial flows, and technology thus, the world has continued to feel “small and smaller.” Today, companies, as well as consumers, can conduct business in any country of their choice because of international trade.
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Marketing and Customer Satisfaction: What Relationship Is There Marketing Assignment
22 pages (6145 words) , Assignment
Nobody downloaded yet
The paper "Marketing and Customer Satisfaction: What Relationship Is There" is a perfect example of a marketing assignment. Traditionally, marketing has been perceived as involving the pricing, packaging, promoting and distribution activities that an organisation engages in for purposes of endearing customers to its product.
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Direct Marketing and Its Value to an Organisation Marketing Coursework
12 pages (3420 words) , Download 0 , Coursework
Free
The paper "Direct Marketing and Its Value to an Organisation" is a perfect example of marketing coursework. In recent years, operation management tools and techniques have emerged as integral in improving performance and enhancing growth and productivity of a firm. Operation management is part of innovation and creativity strategies that companies in this competitive era ought to apply.
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Business-to-Business Marketing Management Marketing Case Study
16 pages (4456 words) , Download 0 , Case Study
Free
The paper "Business-to-Business Marketing Management" is a great example of a Marketing Case Study. Business-to-business (B2B) denotes the business transactions between businesses rather than businesses and consumers. B2B marketing places emphasis on the creation of value to the customers and as a consequence, creation of financial value to the company rather than just selling the products.
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Market Strategies for Coca Cola Australia Marketing Case Study
11 pages (3098 words) , Download 0 , Case Study
Free
The paper "Market Strategies for Coca Cola Australia " is a great example of a marketing case study. The recommended strategies are those set of strategies that Coca Cola Australia needs to implement and follow in the next few years for attaining the set goals of the organisation in respect of market share and profitability.
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Marketing Environment and Strategy Analysis Report for Haighs Chocolate Marketing Case Study
12 pages (3555 words) , Download 2 , Case Study
Free
The paper "Marketing Environment and Strategy Analysis Report for Haigh’s Chocolate " is a great example of a marketing case study. Haigh’s Chocolate is an Australian brand that was established in the year 1915 by Alfred E Haigh. The Australian brand is known for its premium gifts, chocolate, and a range of stupendous retail experiences across Australia.
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Internal and External Influences on Consumer Behavior Marketing Coursework
15 pages (4229 words) , Download 0 , Coursework
Free
The paper "Internal and External Influences on Consumer Behavior" is an outstanding example of marketing coursework. Currently, there are very many companies which produce similar and substitute commodities. This influences high competition which requires the management of the organization to make appropriate buying decision which can help them develop customer loyalty attract more customers.
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How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd Marketing Coursework
12 pages (3234 words) , Download 0 , Coursework
Free
The paper "How Does Social Media Change the Way Marketers Operate - Qantas Airways Ltd" is a good example of a marketing case study. The use of the internet in the corporate world is increasing all over the globe. This has initiated a novel form of marketing referred to as Social media marketing.
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Client Satisfaction of South Warwickshire Leisure Service Marketing Case Study
6 pages (1666 words) , Download 0 , Case Study
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The paper "Client Satisfaction of South Warwickshire Leisure Service" is an outstanding example of a marketing case study. This survey report analyses the client satisfaction of South Warwickshire Leisure Service (SWLS) which is a non for profit organisation specialised in providing recreational, sporting and other leisure facilities to the local community.
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International Marketing of the Apple Company Marketing Case Study
7 pages (2040 words) , Download 0 , Case Study
Free
The paper 'International Marketing of the Apple Company" is a perfect example of a marketing case study. International marketing is the trading of goods and services between different countries to satisfy the needs of individual customers or organization (Lanier, 2008). People carrying out marketing should understand that different countries have different customers with different needs, and therefore, there should be a good marketing plan.
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Coca-Cola Marketing Analysis Marketing Case Study
9 pages (2413 words) , Download 0 , Case Study
Free
The paper "Coca-Cola Marketing Analysis " is a good example of a marketing case study. This report looks to present a situational analysis for Coca Cola which functions in the beverage market in Australia. The report will analyze the different areas of situational analysis which includes category analysis and competition analysis.
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Victoria Bitter: Reviving a Once Loved Aussie Icon Marketing Assignment
6 pages (1707 words) , Download 0 , Assignment
Free
The paper "Victoria Bitter: Reviving a Once Loved Aussie Icon" is a great example of a marketing assignment. The term brand equity is often used in the marketing industry to emphasize the importance of having a well-known brand name for a product. Brand equity is based on the concept that products with known brand names often attract more customers than those with less known brand names.
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Hungry Jacks Marketing Marketing Case Study
7 pages (2190 words) , Download 4 , Case Study
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The paper 'Hungry Jacks Marketing" is a good example of a marketing case study. Hungry Jack’s is one of the leading fast-food restaurants in Australia. This report presents a detailed analysis of the company's SWOT analysis. The researcher also provides insightful recommendations on how the company can improve its all-round performance.
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SWOT Analysis of Kentucky Fried Chicken Marketing Case Study
7 pages (1997 words) , Download 1 , Case Study
Free
The paper "SWOT Analysis of Kentucky Fried Chicken " is a perfect example of a marketing case study. The purpose of this report is to present a SWOT analysis of Competitive Foods Australia or KFC. From this analysis, recommendations for future actions are made. The report is a culmination of lots of information ranging from data sources such as company reports, academic journals, the internet and books.
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Samsung Smartphone External Factors Marketing Case Study
8 pages (2396 words) , Download 0 , Case Study
Free
The paper 'Samsung Smartphone External Factors " is a good example of a marketing case study. The Smartphone industry has emerged as an essential part of the business and personal life, notably Samsung is habitually favoured by a large number of consumers. As such, consumer behaviour towards Smartphone has increasingly gained momentum given the relative dynamism in the industry.
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External Factors Influencing Consumer Decision Making in Car Purchase Marketing Literature review
9 pages (2636 words) , Download 0 , Literature review
Free
The paper “External Factors Influencing Consumer Decision Making in Car Purchase” is a forceful example of a marketing literature review. This report looks at consumer decision making and looks exclusively and external factors affecting decisions. The paper has selected the decision-making process in making a car purchase. A car is a valuable product and its decision-making is complex and involving.
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How Macroeconomic Environment Influence Consumer Decision Making in Clothes Industry Marketing Literature review
8 pages (2256 words) , Download 0 , Literature review
Free
The paper “How Macroeconomic Environment Influence Consumer Decision Making in Clothes Industry” is an impressive example of a marketing literature review. The consumer buying behavior study has emerged as a key marketing concern across global organizations. The process has gained recognition of the fact that it allows for increased sales and market penetration in the competitive global market.
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Sustainability and Ethics Consultancy - Ryanair Ltd Marketing Case Study
11 pages (2884 words) , Download 0 , Case Study
Free
The paper 'Sustainability and Ethics Consultancy - Ryanair Ltd " is an outstanding example of a marketing case study. Ryanair Ltd has played a significant role in enhancing sustainability. According to the report by CSRHUB (2014), Ryanair Ltd has scored above average in matters of energy and climate change control, environmental policy and reporting and resource management (Creaton, 2007).
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Marketing Analysis of Qatar Airways Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis of Qatar Airways" is an outstanding example of a marketing case study. Qatar Airways are one of the largest airlines in the entire Middle East. Among the world carriers, it ranks among the top ten. Qatar airline is owned by the government of Qatar and it was initiated in 1994 (Kriendler,2010).
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Effective Leadership and Marketing Strategies - British Heart Foundation Marketing Case Study
16 pages (4674 words) , Download 1 , Case Study
Free
The paper "Effective Leadership and Marketing Strategies - British Heart Foundation " is a perfect example of a marketing case study. The essay will focus on factors such as effective leadership, organization structure, marketing strategies and budget management in relation to the success of the British Heart Foundation (BHF).
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Issue In Handling Customer Complaint in Rural Areas Electricity Company Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
Free
The paper “Issue In Handling Customer Complaint in Rural Areas Electricity Company” is an exciting variant of a case study on marketing. Soft systems methodology (SSM) is a problem-solving methodology developed and adopted by Peter Checkland in the late 1960s. Checkland was a lecturer at the University of Lancaster in the United Kingdom.
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External Factors and Their Effects on the Consumer Behaviour of Car Buyers Marketing Literature review
8 pages (2407 words) , Download 0 , Literature review
Free
The paper “External Factors and Their Effects on the Consumer Behaviour of Car Buyers” is an outstanding variant of the literature review on marketing. This paper discusses the influence of external factors (reference groups, family, social class, sub-culture, and opinion leaders) on consumer decision-making.
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Consumer Behavior in Smartphone Purchase Marketing Coursework
9 pages (2861 words) , Download 0 , Coursework
Free
The paper "Consumer Behavior in Smartphone Purchase" is a great example of marketing coursework. Consumers are the most important individuals for marketers and the business world in general. At the center of consumption of various products lies the need for decision making. These decisions are called for by the availability of a number of alternatives the consumers can comfortably consider purchasing.
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Influences of External Factors in Consumer Purchasing Behaviour of Banking Services Marketing Case Study
7 pages (2094 words) , Download 0 , Case Study
Free
The paper "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services" is a perfect example of a marketing case study. Consumers make purchasing decisions depending on different factors. These factors direct their choices and in most cases, they have power and control to make independent choices while in other cases they are influenced by external factors.
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Impact of Advertising on Sales Volume Marketing Statistics Project
6 pages (1500 words) , Download 0 , Statistics Project
Free
The paper “Impact of Advertising on Sales Volume“ is a  persuasive variant on statistics project on marketing. Advertising is the technique used by companies to create awareness for their products or services or ideas, and market new products or services or ideas to new as well as potential customers. It has been an old art; as old as man.
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Consumer Behaviour and Brand Image Marketing Assignment
6 pages (1645 words) , Download 0 , Assignment
Free
The paper "Consumer Behaviour and Brand Image " is a good example of a marketing assignment. A brand of a product is a name or symbol used to identify a particular product. Every product undergoes the branding process, and if the yield results turn out to be positive, then that product retains the brand.
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External Factors Influencing Consumers Decision-Process on Craft Beer Marketing Case Study
7 pages (2423 words) , Download 0 , Case Study
Free
The paper "External Factors Influencing Consumers’ Decision-Process on Craft Beer" is a great example of a marketing case study. Research has continuously shown that external inputs or factors often influence consumer behavior with regard to their purchase behaviors. In other words, the decision-making process of the consumer often depends on both the internal and external factors.
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The Relationship Between Quality of Service Given and Customer Marketing Research Paper
24 pages (5759 words) , Research Paper
Nobody downloaded yet
The paper “The Relationship Between Quality of Service Given and Customer” is an excellent example of the research paper on marketing. In the modern world, service quality is receiving high attention owing to its relationship with costs, the level of financial performance where the customers will be satisfied, and the retention of customers.
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Service Marketing - Fogg Behaviour Model Marketing Case Study
8 pages (3292 words) , Download 0 , Case Study
Free
The paper "Service Marketing - Fogg Behaviour Model" is an outstanding example of a marketing case study. Currently, technological trends focus on mobile phones is the emergence of smartphones in the industry. Smartphones led to a series of events taking place. Among the industries that benefited from this technology is the marketing industry.
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Relationship between Employees Perceptions of Human Resource Management and Their Retention Marketing Coursework
9 pages (2671 words) , Download 0 , Coursework
Free
The paper "Relationship between Employees’ Perceptions of Human Resource Management and Their Retention" is a good example of marketing coursework. Yamamoto examines the relationship between the perceptions of workers towards human resource management as well as their retention from the perspective of the attitudes of job-specialities.
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Problem with Maintaining Compliance with the IOSCO Principles Marketing Coursework
10 pages (2737 words) , Download 0 , Coursework
Free
The paper "Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. The international Organization of securities commissions (IOSCO) was developed as a result of the transformation from an inter-American regional association of securities regulators. IOSCO was therefore transformed to become a security body that deals with international financial management.
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Decision-Making Process of Video Game Purchase Marketing Case Study
9 pages (2605 words) , Download 0 , Case Study
Free
The paper "Decision-Making Process of Video Game Purchase" is a perfect example of a marketing case study. Consumers are tinged with the task of making decisions whenever they are purchasing, choosing or using products and services. The decisions are not only important to the consumers alone but also to the policymakers in the marketing field as well as other stakeholders (Solomon, 2010).
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Samsung - External Factors Affecting Consumer Behaviour Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
Free
The paper “Samsung - External Factors Affecting Consumer Behaviour” is a thoughtful variant of a case study on marketing. This report looks to highlight upon the significance of external factors affecting consumer behaviour of which Samsung Refrigerators has been taken as an exclusive example to ensure a better and easy understanding of the readers.
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What Affects Decision Making Process in Consumers of Sony Led Televisions Marketing Case Study
9 pages (2702 words) , Download 0 , Case Study
Free
The paper “What Affects Decision Making Process in Consumers of Sony Led Televisions” is a persuasive variant of a case study on marketing. The report has been drafted to discuss the topic of external factors affecting the consumer decision-making process where Sony Led Televisions have been taken as a specific product to ensure easy and better understanding.
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Designer Clothes - External Reasons for Treating Clients Decision-Making Model Marketing Case Study
7 pages (2114 words) , Download 0 , Case Study
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The paper “Designer Clothes - External Reasons for Treating Clients’ Decision-Making Model” is an impressive variant of a case study on marketing. Consumers, in most cases, are faced with decisions on what to buy and at what price and place. The decisions solely lie with them because they understand best their tastes and preferences.
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Significance and Point of View of Consumer Conduct Marketing Coursework
9 pages (2667 words) , Download 0 , Coursework
Free
The paper "Significance and Point of View of Consumer Conduct" is a good example of marketing coursework. Organizations continue to stay in business by drawing in and holding clients. They perfect this by captivating in trades of assets including data, cash, merchandise, administrations, status, and feelings with customers, trades that both organizations and clients see to be helpful.
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Consumer Behavior in Airline Services Marketing Case Study
7 pages (2072 words) , Download 0 , Case Study
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The paper "Consumer Behavior in Airline Services" is an outstanding example of a marketing case study. Consumer decision making is a process through which persons identify their needs, find out about how they may satisfy those needs, determine which of the many alternatives is available is best and lastly make a purchase decision.
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Wonder Bottle Manufacturing Company's Strategy Marketing Business Plan
18 pages (4965 words) , Download 0 , Business Plan
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The paper “Wonder Bottle Manufacturing Company’s Strategy” is a great example of a marketing business plan. This plan gives definite investment analysis and incorporates the fundamental marketing strategy information essential for the strong foundation and operation of Wonder bottle Manufacturing Company.
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Dominant Product Companies - Sport Shoes Marketing Case Study
8 pages (2152 words) , Download 0 , Case Study
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The paper "Dominant Product Companies - Sport Shoes" is a great example of a marketing case study. Shoes are specially designed footwear which is specifically worn to protect the feet when one is exercising or carrying out day to day activities. Shoe companies produce a variety of shoes to suit every person with respect to the activities they undertake.
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External Consumer Purchasing Decision - Coffee and Tea Marketing Case Study
7 pages (2188 words) , Download 0 , Case Study
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The paper "External Consumer Purchasing Decision - Coffee and Tea" is a perfect example of a marketing case study. In this era of high competition, the involvement of consumers in marketing is very essential. The preference and taste f customers change with varying factors such as demographics, culture, lifestyle and attitudes (Cerezo & Ato, 2013).
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Digital Marketing Plan for Leeds Becket University Student Union Marketing Case Study
12 pages (3757 words) , Download 1 , Case Study
Free
The paper "Digital Marketing Plan for Leeds Becket University Student Union" is a good example of a marketing case study. This particular report undertakes to provide a digital marketing plan for Leeds Becket University Student Union, a charity organization operates in the United Kingdom. Leeds Becket Student’s Union has a variety of activities run by the students such as; volunteering, campaigns, events.
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International Marketing - Starbuck Marketing Assignment
5 pages (1536 words) , Download 0 , Assignment
Free
The paper "International Marketing - Starbuck " is a perfect example of a marketing assignment. In order to penetrate the tough Japanese market, Starbuck decided to expend its business beyond the normal situations of cafes. By so doing, they went ahead to open convenience stores where which they sold coffee in chilled plastic cups.
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Customer Relationship Management and Marketing Activities Marketing Dissertation
31 pages (7750 words) , Dissertation
Premium+
The findings have been backed by secondary research which looks to set the platform and determine the manner in which the demand is continuously changing and needs to be analyzed so that strategies. It is quite evident that the determinants which have an influence on CRM and consumer purchase behavior are quite the same.
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The UK Household Cleaning Products Market Marketing Case Study
9 pages (2357 words) , Download 0 , Case Study
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The paper "The UK Household Cleaning Products Market " is an outstanding example of a marketing case study. The U.K. household cleaning products market has experienced significant growth over the years. The KeyNote Media Centre (2012) study shows that most Brits value the cleanliness of their homes.
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Management of Marketing Channels - Detergent Straight Company Marketing Case Study
12 pages (3177 words) , Download 0 , Case Study
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The paper "Management of Marketing Channels - Detergent Straight Company " is a great example of a marketing case study. Detergent Straight Company is a start-up company in the cleaning and detergents industry in the Australian market. In this regard, the venture has invested much of its start-up capital in the acquisition of modern detergent manufacturing plants and types of equipment.
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The Problem with Maintaining Compliance with the IOSCO Principles Marketing Coursework
11 pages (3173 words) , Download 0 , Coursework
Free
The paper "The Problem with Maintaining Compliance with the IOSCO Principles" is a perfect example of marketing coursework. International organization of securities commissions is national securities regulatory commissions which operate on a global scale. Members of the international organization of securities commission are the main financial regulators from each country.
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Factors that Affect Online Shopping for Books Marketing Case Study
8 pages (2180 words) , Download 0 , Case Study
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The paper "Factors that Affect Online Shopping for Books" is a good example of a marketing case study. This paper has delved in making a deep analysis of the factors that affect online shopping for books. It is noted that each semester college students always purchase more books online (Prussakov 2008).
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Factors that Affect the Sales of Laundry Products Marketing Case Study
8 pages (2213 words) , Download 0 , Case Study
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The paper "Factors that Affect the Sales of Laundry Products" is a good example of a marketing case study. This paper will focus on the factors that affect the sales of laundry products. The laundry products are the products that are used in cleaning and especially soaps and bleaches. Marketing is the primary factor in the sale of any product accompanied by high management.
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