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Marketing Essays

Result for Subject Marketing:
19914 essays
Travel with Us Company-Digital Marketing Marketing Case Study
11 pages (2764 words) , Download 0 , Case Study
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The paper "Travel with Us Company-Digital Marketing" is an outstanding example of a marketing case study. In the recent past, most companies are shifting to the trends of digital marketing. According to Csheing, digital marketing or e-marketing is the promotion of products or brands via one or more forms of electronic media. Normally; the internet is the channel that is mostly associated with digital marketing.
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A Competitive Market Analysis of the Potential Success of one of Apple's Existing Products Marketing Case Study
7 pages (1838 words) , Download 1 , Case Study
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The paper “A Competitive Market Analysis of the Potential Success of one of Apple’s Existing Products” is a meaty example of a marketing case study. Apple is a US-based company, offering a wide range of various products and services including PCs, laptops, MP3 players, smartphones, tablets, wearable devices (Apple Watch) as well as software products.
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Jamba Juices and Dunkin Donuts Strategies Marketing Case Study
6 pages (1538 words) , Download 0 , Case Study
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The paper “Jamba Juices and Dunkin Donuts Strategies” is an engrossing example of a marketing case study. Dunkin’ Donuts has applied Porter’s Five Forces in determining its competitive intensity and the attractiveness that it has in the market. The forces have been effective in helping Dunkin’ Donuts identifying the power of the business when they compare with the other competitors such as Starbucks.
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Global Trade - Marketing Mix for Mars Inc and the Snickers Bar Marketing Case Study
14 pages (3488 words) , Download 0 , Case Study
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The paper “Global Trade - Marketing Mix for Mars Inc. and the Snickers Bar” is an exciting example of a marketing case study. Over the years, Mars Inc. has been able to diversify its operations to become a global leader in a variety of foods. The company deals in the production of snacks, soft drinks, electronic automated payment services, pet care products, and meal foods.
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Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market Marketing Case Study
12 pages (218 words) , Download 0 , Case Study
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The paper "Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market" is a good example of a marketing case study. This report aims at detailing the entry strategies that a retail company based in Hong Kong can adopt to penetrate the Singaporean market successfully.
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Product Evaluation - Fast Food Restaurant Marketing Case Study
6 pages (1510 words) , Download 0 , Case Study
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The paper “Product Evaluation - Fast Food Restaurant ” is an outstanding example of a marketing case study. Fast food restaurants are taking a toll on the American lifestyle with most people visiting the joints quite often. An estimated 50 million are served by these food joints daily. In that regard, I will evaluate the marketing mix of fast-food restaurants.
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Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions Marketing Case Study
7 pages (1824 words) , Download 0 , Case Study
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The paper “Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions” is a forceful example of the marketing case study. Nowadays, there are a lot of various products and services provided by an enormous amount of companies around the world. The most successful companies distribute their products on all continents.
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A Full E-Marketing for The In Thing Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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It is the modern form of business practice that is involved with the marketing and conceptions through the internet along with other electronic systems. The idea of e-marketing can also be described as the execution of electronic applications and data that requires while marketing of any products in order to satisfy the expected requirements.
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E-marketing and Future Activities for Company Called The In Thing Marketing Case Study
14 pages (3929 words) , Download 0 , Case Study
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 Marketers have of late realized they influence the wants and demands of target clientele, by communicating what they have to offer to their potential customers. Thus, this report clearly outlines the strategic objectives undertaken by “The In Thing” with respect to getting its market share and realizing its business target. 
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Dealing with Customer Private Information Marketing Case Study
8 pages (2668 words) , Download 0 , Case Study
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In some instances, the principal company seeking the information may fail to conduct marketing research or use other shortcuts in acquiring such information. The privacy of customer information is vital because it defines the relationship between the customer and the respective organization. Firms grapple with the mentioned question.
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Toyota Promotion Campaign Analysis Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
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This new model seeks to explore new features such as larger interior space as well as heft. The particular car has proven to be an environment-friendly model that delivers a remarkably outstanding performance. For this brand to achieve its aimed objectives, great advertising campaigns must be under deployment with the right media.
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The Relevance of Marketing Concept to the 21st Century Business of Starbucks Marketing Case Study
7 pages (2173 words) , Download 0 , Case Study
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They have to develop a competitive edge over the industry despite the heavy competition or otherwise, the brand will eventually die out. This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before.
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Thorntons Ways to Gain a Competitive Advantage Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
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The paper “Thorntons’ Ways to Gain a Competitive Advantage” is a meaty example of the marketing case study. Organizations operate in environments that are characterized by stiff competition from other players in the same industry. In order to gain a competitive advantage, organizations ought to adopt one of Porter’s generic strategies in order to operate viably.
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Strategy and Positioning Analysis for Adidas Marketing Case Study
12 pages (3212 words) , Download 0 , Case Study
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The threat of substitute products covers the possibility of companies from other industries joining the sportswear industry. The sportswear industry has in the past provided opportunities for other companies to enter the market with new ideas with an example being Sketcher coming up with the idea of toning shoe.
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An Integrated Marketing Strategy for Carlstron Marketing Case Study
12 pages (3115 words) , Download 0 , Case Study
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The automobile products of the company are of high value, and they last long. The company believes that customers will be attracted to its products. Furthermore, the automobile products of the company are environment friendly. This appeals to a group of people, who will only buy products that conserves the environment.
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The Marketing Strategies Employed by Nissan in the UAE Marketing Case Study
20 pages (5338 words) , Download 5 , Case Study
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Nissan should ensure that the prices for its cars are lower than those charged by its rivals to attract more customers, including the low-income earners. Thirdly, Nissan should ensure that it uses both direct and indirect distribution channels to enable the products to reach consumers easily in the entire country.
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International Marketing Strategy - Nestle Marketing Case Study
10 pages (3117 words) , Download 1 , Case Study
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The paper "International Marketing Strategy - Nestle" is an outstanding example of a marketing case study. Business growth and expansions are something that business executives and owners always wish to have in the course of their management. Globalization has brought the need for businesses to expand and exploit markets that exist beyond the borders of their countries.
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Brazil as an Emerging Market Economy Marketing Case Study
9 pages (2614 words) , Download 0 , Case Study
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The paper "Brazil as an Emerging Market Economy" is an outstanding example of a marketing case study. Emerging markets refer to underdeveloped countries which are going through the development process. They are mostly faced with various challenges including insufficient resources to spearhead development such as infrastructure.
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Direct Marketing Campaign for Samsung Galaxy S5 Marketing Case Study
10 pages (2680 words) , Download 0 , Case Study
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Samsung Company did not start from an electronic business like other electronic and affiliated product giant companies. Instead, the company’s founder Byung-Chull Lee started by setting up a trade export company in Korea back in 1938. The company sold fish, fruits, and vegetables to China.
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What Competitive Advantages can ALIBABA Develop in the USA Marketing Case Study
10 pages (2656 words) , Download 0 , Case Study
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Promoting products effectively can be duly considered as a vital strategy considering the high threat prevalent in the competitive business markets of the US. It will be vital to mention in this similar concern that it is essential for Alibaba to promote its products effectively by considering the above scenario.  
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Promotional and Advertising Strategies of Toyota and General Motors Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
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Based on the high profits that are generated in the automobile industry, many companies have entered the market with an aim of generating more sales and capturing the attention of loyal customers who aim at getting the best brand. Globally, the automobile industry has been dominated by companies such as Toyota, General Motors, and Ford among others.
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Promotional and Advertising Strategies of Nike and Adidas Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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Nike has exclusively utilized different pricing approaches in enhancing its competitiveness within the global market. The pricing techniques which the company has employed could be identified as the fundamental element that has made the company become a market leader with the industry. The following pricing approaches have been used. 
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Supply Chain and Logistics Analysis Marketing Case Study
11 pages (2972 words) , Download 0 , Case Study
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A typical supply chain starts with the biological, ecological, and political control of natural resources. It is followed by the extraction of raw material by humans; under this, several productions, links are included (e.g., component manufacture, assembly, and merging). Similarly, critical to the chain are the layers of several storage facilities.
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Nakha on Advertising Field Marketing Case Study
11 pages (2735 words) , Download 0 , Case Study
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Although there are many other advertising agencies in Qatar which is the home country of Nak’ha but Nak’ha is unique and is different. The characteristic which makes Nak’ha different from other advertising agency is the fact that Nakh’a unlike its competitors in the field provides marketing consultancy to its clients to help them market their products.
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The Impact of Big Data Predictive Analytics on Customer Relationship Management Practices Marketing Case Study
11 pages (2941 words) , Download 0 , Case Study
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Interview data were collected from the field experts whereas case study data were obtained from secondary sources. The case studies were subjected through within-case analysis plus cross-case analysis. On the other hand, the interview data underwent the thematical analysis using NVivo.
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Marketing Strategy of Club Med Marketing Case Study
22 pages (5807 words) , Case Study
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In the profile approach, the firm’s image is at the core of communication. The techniques used include activities that reduce any damages to the image of the company and other corporate social responsibility activities. CSR helps boost customers’ confidence in the goodness of the company, prompting them to buy its products. 
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Eco-Res Technology Assignment Marketing Case Study
10 pages (2947 words) , Download 0 , Case Study
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The Eco-Res project has the vision to create an economically, socially, and environmentally sustainable future for the people in their consumption matters. To make this project successful, there is a great need to get clear and working solutions to market uncertainties and financial constraints.
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Service Marketing: Higher Education in the Universities of the UK Marketing Case Study
20 pages (5713 words) , Download 0 , Case Study
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The services offered by the UK universities in its Higher-Distance E-learning processes are being critically analyzed. The sector in the paper is represented by the University of Liverpool, School of Oriental and African Studies, Anglia Ruskin University, University of Manchester, and The Cardiff University is being analyzed to build the case. 
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Qantas Marketing Marketing Case Study
13 pages (3530 words) , Download 0 , Case Study
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The paper "Qantas Marketing" is an outstanding example of a marketing case study. The contemporary has seen a rise in the way the airliners globally have been operating both in their international and domestic business. The Qantas in this segment had been the second oldest of all global Airliners and is the largest of all operating Airliner group in Australia.
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Marketing Plan for Toyota Auris Hybrid Feel Marketing Case Study
8 pages (2361 words) , Download 0 , Case Study
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Toyota should utilize this resource and develop mobile apps for iPhone and Android and enable thus its potential customers to learn more about the product and to generate purchase intent. Also, there can be developed some joint campaigns with other brands (music providers, sporting events, food retailers, etc.). 
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Marketing Plan: General Motors Company Marketing Case Study
9 pages (2860 words) , Download 0 , Case Study
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A marketing plan plays a major role in an organization’s quest for developing an efficient, accurate, and reliable market penetration strategy. A marketing plan may be defined as a specified mechanism developed specifically to suit the marketing objectives and requirements of a particular organization.
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Multinational Enterprise: Airtel Marketing Case Study
10 pages (3467 words) , Download 0 , Case Study
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To spur economic development the federal government has come up with policies that are aimed at improving the business environment to attract investors. The free economic zone policy creates certain areas within the Emirates where any form of economic activity that is conducted there is not subject to the economic regulation of the country. 
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How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines Marketing Case Study
20 pages (5866 words) , Download 0 , Case Study
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The paper "How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines" is an outstanding example of a marketing case study. The aim of this paper is to evaluate and analyse customer satisfaction of the Lufthansa and Singapore airlines. The paper provides a broader perspective on the needs and requirements of customers from the airline industry.
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Samsung vs. Sony: Marketing Strategies Marketing Case Study
7 pages (1914 words) , Download 0 , Case Study
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The paper "Samsung vs. Sony: Marketing Strategies" is a wonderful example of a case study on marketing. The purpose of the paper is to compare and contrast the marketing strategies of two leading and most famous company products. The product category that will be discussed in this paper is Curved Television by Samsung and Sony.
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Social Media Marketing Tool Used by Coca Cola Marketing Case Study
6 pages (1913 words) , Download 0 , Case Study
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The paper "Social Media Marketing Tool Used by Coca Cola " is a perfect example of a case study on marketing. The essay is focused on exploring the influence of social media strategies on the marketing and advertisement procedure of The Coca-Cola Company. The organization is one of the leading international marketers of soft drinks and beverages.
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Nissan Leaf Market Competition Marketing Case Study
7 pages (2071 words) , Download 0 , Case Study
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The ripples of technological expansion and advancement have found their way into the automotive industry. The Nissan Company has taken the advantage and developed the Nissan Leaf, a four-door passenger sedan running on a lithium-ion based battery fitted with an 80KW AC electric motor that generates about 107 horsepower.
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Investigation of a Hospitality Operation Marketing Case Study
12 pages (3489 words) , Download 0 , Case Study
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Sambal Express Kitchen Diner & Restaurant in South Harrow is a Sri Lankan restaurant, which offers delicious food and social meals to families and parties in the area. The restaurant offers stylish foods with modern menus suitable for working people and professionals. The restaurant also offers at least 40 dinners per day, meaning the sales are well towering.
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Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers Marketing Case Study
13 pages (3938 words) , Download 0 , Case Study
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The paper "Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers" is an outstanding example of a marketing case study. This study deals with advertisements of Coca Cola and Pepsi and their influence on consumers. These two large beverage companies create many innovative ads which help them to increase their sales and revenue.
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Retail Merchandising in Fashion Industry Marketing Case Study
9 pages (2496 words) , Download 1 , Case Study
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John Lewis and Marks & Spencer are two fashion retailers in the United Kingdom. John Lewis Partnership is one of the largest retailers in the UK. John Lewis was founded by John Speden-Lewis, who opened his first store in Oxford Street, London in 1864. Marks & Spencer is one of the leading merchandising chains that sell clothing in over 1,000 stores.
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Ethical Consumerism - Google Company Marketing Case Study
8 pages (2260 words) , Download 0 , Case Study
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The paper "Ethical Consumerism - Google Company" is an outstanding example of a marketing case study. Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that are becoming more popular is Ethical Consumerism.
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Luxury Product and Brand Management-Louis Vuitton Marketing Case Study
14 pages (3671 words) , Download 0 , Case Study
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In other terms, this work attempts to explain how Louis Vuitton applies successful brand management strategies that distinguish the firm’s product from other general consumer goods. As such, this work will demonstrate that the success that Louis Vuitton enjoys is a result of repeated strategizing activities.
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International Marketing Strategy of Harvey Nichols Marketing Case Study
9 pages (2708 words) , Download 0 , Case Study
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The paper "International Marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study. The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion. The organisation is one of the luxury fashion retail chains of the UK. They also operate high-end food markets, restaurants, cafes and bars.
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Brand Reinvention of Coffeeshop Company Marketing Case Study
10 pages (2808 words) , Download 0 , Case Study
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Besides the rebranding process, the company should also consider the possibility of integrating technology in its business functions and processes like marketing (Calle 2008, p. 43). For instance, it could think of developing social media platforms through which it can reach many people that are unreached in the new markets it is reaching.
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Delta Airline Analysis and Agency Theory Marketing Case Study
11 pages (3181 words) , Download 2 , Case Study
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The paper "Delta Airline Analysis and Agency Theory" is a perfect example of a case study on marketing. Delta Airlines is an airline company as the name suggests and is based in the United States. The company started in 1924 and started airline services in 1929. Delta Airlines is one of the largest fleets of airlines and operates over 64 countries across 6 continents.
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Marketing Concept: GlaxoSmithKline Company Marketing Case Study
11 pages (3398 words) , Download 1 , Case Study
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The paper "Marketing Concept: GlaxoSmithKline Company" is a great example of a case study on marketing. This report analyzes the marketing concept of GlaxoSmithKline Company, the largest drug maker in the UK and a leading firm in the healthcare industry.
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HSBC Group Marketing Case Study
13 pages (3808 words) , Download 0 , Case Study
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The decision-making criteria used by an organization are important in determining the success of the organization.  It is important for the decision-making criteria to be in line with the objectives of the organization.  The marketing process depends on the concept for the purposes of growth and expansion. 
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Leaders at Dubai Refreshments Marketing Case Study
13 pages (4207 words) , Download 0 , Case Study
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The Sales District Leader Designate, the Manager Consumer Insights and Strategy and the Senior Productivity Manager all show that they have characteristics that make them Team Leaders. Of the three, however, the Senior Productivity Manager is the one who is more tasks oriented while being more People-oriented as well in his leadership style.
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Marketing Plan: UNE Life Marketing Case Study
9 pages (2558 words) , Download 0 , Case Study
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UNE Life businesses have brought ease and fun in the lives of University of New England students and the members of staff. The report has established that sports facilities, shopping malls, café, grocery, cinemas, and bars have been brought near the university that students no longer need to walk long distances to look for products and services. 
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Strategic Marketing Plan of SpotUNE Marketing Case Study
16 pages (4828 words) , Download 0 , Case Study
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The paper "Strategic Marketing Plan of SpotUNE" is a perfect example of a case study on marketing. This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part. Looking at the overall report, the gym services for SportUNE highlights great opportunity signs for SportUNE business development.
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Marketing Strategy of Resource Tyre Company in Melbourne Marketing Case Study
8 pages (2223 words) , Download 0 , Case Study
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The paper "Marketing Strategy of Resource Tyre Company in Melbourne" is a great example of a case study on marketing. A Niche-driven Strategy suits the growth strategy of the resource Tyre Company. The company specializes in the niche targeted. As such, the members of the company fully understand the production unit of the company thoroughly.
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