Marketing Essays

To spur economic development the federal government has come up with policies that are aimed at improving the business environment to attract investors. The free economic zone policy creates certain areas within the Emirates where any form of economic activity that is conducted there is not subject to the economic regulation of the country. 

The paper "How Can Lufthansa Airlines Improve Their Customer Satisfaction in Comparison with Singapore Airlines" is an outstanding example of a marketing case study. The aim of this paper is to evaluate and analyse customer satisfaction of the Lufthansa and Singapore airlines. The paper provides a broader perspective on the needs and requirements of customers from the airline industry.

The paper "Samsung vs. Sony: Marketing Strategies" is a wonderful example of a case study on marketing. The purpose of the paper is to compare and contrast the marketing strategies of two leading and most famous company products. The product category that will be discussed in this paper is Curved Television by Samsung and Sony.

The paper "Social Media Marketing Tool Used by Coca Cola " is a perfect example of a case study on marketing. The essay is focused on exploring the influence of social media strategies on the marketing and advertisement procedure of The Coca-Cola Company. The organization is one of the leading international marketers of soft drinks and beverages.

The ripples of technological expansion and advancement have found their way into the automotive industry. The Nissan Company has taken the advantage and developed the Nissan Leaf, a four-door passenger sedan running on a lithium-ion based battery fitted with an 80KW AC electric motor that generates about 107 horsepower.

Sambal Express Kitchen Diner & Restaurant in South Harrow is a Sri Lankan restaurant, which offers delicious food and social meals to families and parties in the area. The restaurant offers stylish foods with modern menus suitable for working people and professionals. The restaurant also offers at least 40 dinners per day, meaning the sales are well towering.

The paper "Advertisements of Coca-Cola and Pepsi and Its Influence on Consumers" is an outstanding example of a marketing case study. This study deals with advertisements of Coca Cola and Pepsi and their influence on consumers. These two large beverage companies create many innovative ads which help them to increase their sales and revenue.

John Lewis and Marks & Spencer are two fashion retailers in the United Kingdom. John Lewis Partnership is one of the largest retailers in the UK. John Lewis was founded by John Speden-Lewis, who opened his first store in Oxford Street, London in 1864. Marks & Spencer is one of the leading merchandising chains that sell clothing in over 1,000 stores.

The paper "Ethical Consumerism - Google Company" is an outstanding example of a marketing case study. Different companies believe in giving the best products to their consumers through enhancing and promoting their brand in the market. One of the ways that are becoming more popular is Ethical Consumerism.

In other terms, this work attempts to explain how Louis Vuitton applies successful brand management strategies that distinguish the firm’s product from other general consumer goods. As such, this work will demonstrate that the success that Louis Vuitton enjoys is a result of repeated strategizing activities.

The paper "International Marketing Strategy of Harvey Nichols" is an outstanding example of a marketing case study. The report is based on designing the international marketing strategy of Harvey Nichols for its business expansion. The organisation is one of the luxury fashion retail chains of the UK. They also operate high-end food markets, restaurants, cafes and bars.

Besides the rebranding process, the company should also consider the possibility of integrating technology in its business functions and processes like marketing (Calle 2008, p. 43). For instance, it could think of developing social media platforms through which it can reach many people that are unreached in the new markets it is reaching.

The paper "Delta Airline Analysis and Agency Theory" is a perfect example of a case study on marketing. Delta Airlines is an airline company as the name suggests and is based in the United States. The company started in 1924 and started airline services in 1929. Delta Airlines is one of the largest fleets of airlines and operates over 64 countries across 6 continents.

The paper "Marketing Concept: GlaxoSmithKline Company" is a great example of a case study on marketing. This report analyzes the marketing concept of GlaxoSmithKline Company, the largest drug maker in the UK and a leading firm in the healthcare industry.

The decision-making criteria used by an organization are important in determining the success of the organization.  It is important for the decision-making criteria to be in line with the objectives of the organization.  The marketing process depends on the concept for the purposes of growth and expansion. 

The Sales District Leader Designate, the Manager Consumer Insights and Strategy and the Senior Productivity Manager all show that they have characteristics that make them Team Leaders. Of the three, however, the Senior Productivity Manager is the one who is more tasks oriented while being more People-oriented as well in his leadership style.

UNE Life businesses have brought ease and fun in the lives of University of New England students and the members of staff. The report has established that sports facilities, shopping malls, café, grocery, cinemas, and bars have been brought near the university that students no longer need to walk long distances to look for products and services. 

The paper "Strategic Marketing Plan of SpotUNE" is a perfect example of a case study on marketing. This report looks to identify and explain the strategic marketing plan of SpotUNE and is in continuation of its earlier part. Looking at the overall report, the gym services for SportUNE highlights great opportunity signs for SportUNE business development.

The paper "Marketing Strategy of Resource Tyre Company in Melbourne" is a great example of a case study on marketing. A Niche-driven Strategy suits the growth strategy of the resource Tyre Company. The company specializes in the niche targeted. As such, the members of the company fully understand the production unit of the company thoroughly.

Then finally, organizing public events to advertise the new brand is likely to attract new customer loyalists. This cant only is achieved by giving an excellent description of the brand that is attractive to the customers. This description can then be noted down by to ensure every detail is captured before beginning to make a wireframe.

Starbucks employs the use of brand name along with variety, quality, and services as the product tools as it has an excellent brand value accompanied with provisioning of best quality and variety will ensure that the target markets are always catered in every manner intended by Starbucks (Harrington et al., 2017). 

A business idea has to be well evaluated before it is developed. The company needs to survey potential customers to determine what they expect in a new pet tracker. The company shall discuss all the possible ideas with the management team. This will enable the company to identify the best ideas for the new pet tracker.

The final component of the Blue Ocean Strategy sequence is adoption. This refers to how well companies are able to address their hurdles in the execution of their business ideas. This is a very crucial component as the company’s success quite depends on how strategically placed handling the stumbling blocks it encounters on the way.

The introduction of a new product into the market requires a proper marketing strategy with regards to branding, pricing, promotion, and targeting to ensure that the product reaches the target customers. A proper marketing plan is meant to ensure that the product meets the customer's expectations in terms of price, functionality, and branding.

The paper “Bringing Customer and Manufacturer Closer through the Use of the Fiat Mio Platform” is a relevant example of the marketing case study.  Fiat is the leading automotive manufacturer in Italy and also has its offices and factories in Brazil where they have been leading in the market for many years.

The paper "Market Definition and Segmentation" is an outstanding example of a marketing case study. The current changing world calls for modern and more improved technology. With this in mind, most companies including mobile firms have come with new improved phones that are meant to improve people’s way of life.

The author states that logos in the design industry are a concise, to-the-point representation of a design company’s style, history, and motivation. For graphic designers, designing a logo represents the challenge of packing a powerful message into a simple but meaningful design that has a wide exposure.

The paper “Google - Formulation of Strategy and Its Effects on Organizational Structure” is a valuable example of the marketing case study. The strategy is the determination of the long-term aims and goals of an entity by aligning its vision, mission, short-term goals, and operations in a systematic manner. It is the strategy of the entity that determines its overall success.

The paper “Microsoft vs European Union - Anticompetitive Behaviour or Competitive Advantage?” is a provoking example of the marketing case study. Microsoft is a globally renowned company dealing in sectors related to information technology. It is considered as one of the largest companies which deal in the field of software.

The paper “Social Media’s Increasingly Use for Public Relations, Advertising, and Marketing” is a pathetic example of the marketing case study. Advertising can be identified as one of the most imperative components of marketing in the current era. It is a communication process used for the purpose of endorsing or persuading the audiences to continue or to take certain actions regarding the product.

The paper “Strategic Management of Marketing Operations in China and Mexico” is an impressive example of the marketing case study. Multinational companies all over the world are enacting new mechanisms to make sure that the global patronage is exponentially increased whilst moving out to newer territories in search of unique markets, novel customers, and to touch base with channel members.

The paper “Social Media and Marketing in Woolworths” is a pathetic example of the marketing case study. The world of the 21st century is living in a civilized environment that promotes fast development and rapid change. The evolution of internet-based connectivity technology along with the fact of fast evolution of various sophisticated technological gadgets.

The paper "Starbucks: a Strategic Analysis Past Decisions and Future Options" is a great example of a case study on marketing. Starbucks has started out as a Seattle company beginning with 17 shops and has quickly turned itself into a visible sight in the American market.

The paper "Privatisation of Electricity in the United Kingdom" is an outstanding example of a marketing case study. This report gives an analysis of the electricity sector in the United Kingdom in terms of privatization, the market structure as well as an assessment of whether the sector has been a success or not.

The paper "Blackberry Company Team Sales" is an outstanding example of a marketing case study. In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment. This will involve understanding the external and internal environmental situation of the product.

The paper "Easy Jet Should Operate Flights to Nigeria?" is a perfect example of a case study on marketing. Nigeria is a known country of West Africa due to its production of oil. Although it is rich, Nigeria is famous for other vices political instability, insufficient infrastructure, corruption, and poor management of economic development.

The paper "Sustaining in the Marketplace: Case of Etihad Airways" is a perfect example of a case study on marketing. A good strategy is the key operational factor of an organization because the success of any organization directly depends upon how effectively the management using it. Etihad Airways is an aviation giant operating from Dubai headquarters.

The paper "Strategy to Go Global and Capture the Market by Providing Good Service and Quality Products" is a perfect example of a case study on marketing. The growth rate in the food market in the global market has been very high and many companies have come up with their unique products and also selling points for attracting customers more.

The paper "How Wal-Mart Entered the Chinese Market and the Factors That Have Influenced Its Entry Mode Selection" is an engrossing example of a case study on marketing. The author of the paper states that Wal-Mart entered the Chinese market in 1996 in a bid to expand its presence on the global scale and increase sales.

The paper “E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com” is an inspiring example of the marketing case study. Amazon.com was founded in 1994, but the company remained unprofitable until 2001 (Weeks, 2002:139). The company has been historically recognized for its efficiency in both e-mail marketing and in the delivery of products to customers.

In the marketing communication processes, the organizational support is very much required and the moral support of the executives of the business. In order to make sure that Moveo penetrates in the market and sells well, there is required the customer trust, which does not come too easily. It is important for the inventors and developers of the product to talk to the customers about the product. 

Amazon.com is currently experimenting on physical stores to reach the local customers, through establishing various warehouses in different parts of the USA, where customers can access its products directly. However, this move needs to be energized and speeded up, to effectively reach all the local customers. 

Pricing forms a very important part of all business strategies. This is simply because pricing aims at achieving revenues and profit margins. A company should focus on its pricing strategies so that it can acquire a greater percentage of market share and even sustain for a longer term in the highly competitive business place.

In order to understand the marketing strategy used by Starbucks Corporation, it is important to understand the market target of the corporation. Looking at their activities someone will easily notice that they do not have a gender-based target. This is because most of the products that they produce can be consumed by individuals of either gender.

The paper "International Marketing Operations of Starbucks" is an outstanding example of a marketing case study. Starbucks Corporation is a US $13.3 billion Seattle-based company that is well known international provider of quality coffee. Starbucks serves millions of customers every day through its 18000 retail stores spread over 60 countries. (Starbucks, 2014)

The top management of a business is responsible for studying and forecasting changes in the external environment and prepare the organisation’s internal strengths and opportunities for positive impact. Innovative development and research activities can provide a sustainable competitive advantage and enhance market share.

The paper "The Effect of Stock Market Development on the Economy - Qatar" is an outstanding example of a marketing case study. The stock market normally reacts differently to various factors that could range from socio-economic, political, to economic. There are factors that occur either within or without the economic system that normally affects the stock prices of quoted companies, to perform either negatively or positively.

The other major positive effect trickled to the people in the US. Thus with Exxon-Mobil and other big oil producers in the US such as ConocoPhillips and Chevron making machinery for oil extraction. Forecasts have it that the US would by 2020 surpass Saudi Arabia and become the world’s biggest oil producer and by 2030, the world’s top oil exporter.

This case study analyzes the entry of McDonald’s in three potential markets of Tunisia, Armenia and Nigeria. So, it can be argued that if McDonald’s can take the advantage of the first-mover facilities in these countries, then it would be profitable for the company. The marketing infrastructure of these three countries will also be evaluated in detail for comparing their attractiveness.  

Mercedes Cars Company is eyeing to open a new venture dealership in Doha. It is a German-based company. The company was founded in 1926. The founders of the company were Karl Benz and Paul Daimler. The headquarters of the company is in Stuttgart. The organization can use two types of methods for starting their venture in the Doha market.