External Factors Influencing Consumers Decision-Process on Craft Beer - Case Study Example

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The paper "External Factors Influencing Consumers’ Decision-Process on Craft Beer" is a great example of a marketing case study. Research has continuously shown that external inputs or factors often influence consumer behavior with regard to their purchase behaviors. In other words, the decision-making process of the consumer often depends on both the internal and external factors…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "External Factors Influencing Consumers Decision-Process on Craft Beer"

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