External Consumer Purchasing Decision - Coffee and Tea - Case Study Example

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Summary

The paper "External Consumer Purchasing Decision - Coffee and Tea" is a perfect example of a marketing case study. In this era of high competition, the involvement of consumers in marketing is very essential. The preference and taste f customers change with varying factors such as demographics, culture, lifestyle and attitudes (Cerezo & Ato, 2013)…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "External Consumer Purchasing Decision - Coffee and Tea"

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