External Consumer Purchasing Decision - Coffee and Tea - Case Study Example

D J Miles and Company Limited is a family business run that deals that has a well-established art of tea blending.... The history of tea blending within the Miles family goes back to 1888 when Henry Miles started a tea blending business in Birmingham.... D J Miles and Company Limited is a family business run that deals that has a well-established art of tea blending.... The history of tea blending within the Miles family goes back to 1888 when Henry Miles started a tea blending business in Birmingham....

The Company is considering rebranding of its coffee and tea products.... The company is tea and coffee merchants based in West Somerset.... The company tastes, buys, blends and packs its own brand of tea 'Miles tea', in Minehead and emphasizes on the provision of quality services for grounding, roasting, and packing.... The company is tea and coffee merchants based in West Somerset.... The company tastes, buys, blends and packs its own brand of tea 'Miles tea', in Minehead and emphasizes on the provision of quality services for grounding, roasting, and packing....

In focus will be on the external factors and their impact on influencing consumers' decision-making process.... The relevance of the family life cycle as well as the dynamics of husband-wife decision making when it comes to the selected product will be discussed.... Psychological processes are usually incorporated in consumers' decision-making process when finding ways to solve their needs regarding products and services.... This behaviour of buying is considered to be a process of searching for, selecting, using, purchasing as well as depositing products and services, in the satisfaction of people's wants and needs (Pantano, 2011)....

Consumer Decision-Making Process In order to have a clear understanding of how external factors affect consumers' purchasing decision-making and hence purchasing behavior, it is important to have a fundamental understanding of the consumer decision-making process.... In the process stage, the consumer processes this information in order to make the purchasing decision whether to purchase the product or not to purchase it.... The understanding of these factors along internal factors affecting consumer decision-making is important in ensuring that there are effective and appropriate marketing strategies aimed at increasing the consumption of coffee....

… The paper "Consumer Decision-Making - coffee and Service Fitness Gym" is a good example of a business case study.... The paper "Consumer Decision-Making - coffee and Service Fitness Gym" is a good example of a business case study.... The product The product that will be used in this analysis is coffee and service fitness gym Coffee falls among the habitual product that one gets an addiction and has to routinely satisfy the thirst for its consumption....

The internal factors influencing the purchasing power of consumers are the availability of disposable income and employment opportunities.... Stabilized currency helps to attract foreign investors, hence, influencing the purchasing power of the consumers.... … The paper "consumer Behaviour and Brand Image " is a good example of a marketing assignment.... The paper "consumer Behaviour and Brand Image " is a good example of a marketing assignment....

Since its incorporation in 1971, the organization has worked determinedly and consistently towards inspiring and nurturing the human spirit through efficiently and conveniently producing the elevated quality of coffee products, tea products, and fresh foods within the United States and internationally.... The corporation is aimed at purchasing and roasting whole beans coffees and processing them into high-quality coffee products.... The corporation is aimed at purchasing and roasting whole beans coffees and processing them into high-quality coffee products....