Influences of External Factors in Consumer Purchasing Behaviour of Banking Services - Case Study Example

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Summary

The paper "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services" is a perfect example of a marketing case study. Consumers make purchasing decisions depending on different factors. These factors direct their choices and in most cases, they have power and control to make independent choices while in other cases they are influenced by external factors…

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Subject: Marketing
Type: Case Study
Level: High School
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Influences of External Factors in Consumer Purchasing Behaviour of Banking Services"

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