Influences of External Factors in Consumer Purchasing Behaviour of Banking Services - Case Study Example

Gurus in consumer behaviour have worked and are still working extra harder to have a clear understanding with regard to consumer behaviour.... … The paper "external factors Affecting Consumer Behaviour" is a great example of management coursework.... The paper "external factors Affecting Consumer Behaviour" is a great example of management coursework.... Following these unending efforts; they have established that one's culture, subculture, and household structure or family, together with the groups that individual associates with are some of the external factors that affect the consumer decision-making process....

First, consumers are perceived to be affected immensely by the element of culture in the course of making decisions on whether or not to purchase mobile banking services (Weizsacker, 1984).... … The paper "External Effects of Consumer Decision Making Process: Mobile banking Service" is an outstanding example of marketing coursework.... The paper "External Effects of Consumer Decision Making Process: Mobile banking Service" is an outstanding example of marketing coursework....

Wynstra, Axelsson, & Weele (2000) argue that the consumer purchasing decision is affected by factors that are outside their own control and have either direct or indirect impacts on how people live and consume.... … The paper " external factors of Consumer Decision-Making" is a good example of a literature review on marketing.... The paper " external factors of Consumer Decision-Making" is a good example of a literature review on marketing....

The factors that have been seen to strongly influence the choice of banking services in this context are; the family, culture and sub-culture, innovations and social class.... … The paper "Interplay of external factors on Consumer Decision-Making - Banking Industry" is a great example of management coursework.... The paper "Interplay of external factors on Consumer Decision-Making - Banking Industry" is a great example of management coursework....

… The paper "external factors Influencing Consumer Behavior: Fashion Clothing " is an outstanding example of management coursework.... Durmaz (2014)states that the latest models have a clear cut of how external factors subject consumers to subconscious processes.... The paper "external factors Influencing Consumer Behavior: Fashion Clothing " is an outstanding example of management coursework.... Durmaz (2014) states that the latest models have a clear cut of how external factors subject consumers to subconscious processes thus playing a major role in making them realize the need of having a product/service, the objective of acquiring and general perspective of the product/service....

Brand equity is one of the factors which can increase the financial value of a given brand, but it certainly is not the only thing.... … The paper "Victoria Bitter: Reviving a Once Loved Aussie Icon" is a great example of a marketing assignment.... nbsp;The term brand equity is often used in the marketing industry to emphasize the importance of having a well-known brand name for a product....

… The paper 'Consumer Decision Making – external factors" is a good example of business coursework.... The paper 'Consumer Decision Making – external factors" is a good example of business coursework.... The external factors are outside the customer's control but they affect the buyer's decision making both directly and indirectly (Thomas, 2011).... This study focuses on the external factors which influence consumer decision on products and services....

The global market is growing, highly competitive with increasing market competition as well as changing consumer demographics and buying behaviour.... Therefore, in order to facilitate eventual market success, it is imperative to establish existing consumer behaviour as well as the expected future trends.... One of the dynamically changing aspects of consumer behaviour, psychology is consumer attitudes.... In this regard, a consumer attitude is described as the motivating and influencing factor that influences consumers into purchasing or re-purchasing a given product....