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Consumer Behavior in Airline Services - Case Study Example

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The paper "Consumer Behavior in Airline Services" is an outstanding example of a marketing case study. Consumer decision making is a process through which persons identify their needs, find out about how they may satisfy those needs, determine which of the many alternatives is available is best and lastly make a purchase decision…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 7 (1750 words)
Downloads: 0

Extract of sample "Consumer Behavior in Airline Services"

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