Brand equity for Sandro
Brand equity for Sandro Marketing Speech or Presentation
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To ensure unique selling proposition (USP), Sandros specializes in making the brand more versatile by marketing the product across all the ages thereby leading to positive customer-base brand equity. The versatility ensures large client base
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Organisational use of the MRS code of condut
Organisational use of the MRS code of condut Marketing Essay
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The application of the research tool is for much of the time without problems. However, its application may develop complications with increase in the audience or scope.
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CASE review
CASE review Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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ycotting supplies in 1955 that resulted in the company’s main success standpoint in design and manufacture of its furniture forming the main basis for global success. The other area that allowed for IKEA’s global success is the high control over the design, specification,
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Critical Evaluation of Current Integrated Marketing Communications Practice
Critical Evaluation of Current Integrated Marketing Communications Practice Marketing Essay
13 pages (3250 words) , Essay
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Henry Ford is the founder of Ford Motors and the company reached a significant position in the automobile market under his efficient leadership. It is an US based company having it’s headquarter in Michigan. However, the company has its
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Marketing project
Marketing project Marketing Essay
2 pages (500 words) , Download 0 , Essay
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Such meat includes meat from animals that die without human interference. They advocate for Halal (lawful) meat. The brand having a superior quality, it is well acknowledged globally by a immense majority in Egypt,
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Case Study on Aldi Supermarket Stores in Australia
Case Study on Aldi Supermarket Stores in Australia Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
Albrecht brothers initially sold food products in small retail outlets. In 1960 this company was split by the two brothers and Aldi was formed. In this study, a thorough analysis shall be conducted on Aldi
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The Role of Health Medical Services
The Role of Health Medical Services Marketing Assignment
5 pages (1250 words) , Assignment
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The distributors are the key players of HMC, as they play an intermediary role in organizing the marketing of hypodermic products. The Group purchases an organization that works as the distributor demands for discount prices for its buyers through the sales representatives and organizes a smooth level of maintaining the marketing organization.
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Construction Litigation Industry in California
Construction Litigation Industry in California Marketing Thesis
13 pages (3250 words) , Thesis
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The author states that in the recent years, due to increasing competition and lower profit margins, there has been a rise in construction litigation. Another reason behind this fact would be the competitive bidding system used in private and public sectors. Saturation of the construction market caused competitors to reduce margins.
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The global financial crisis-Brand management
The global financial crisis-Brand management Marketing Essay
4 pages (1000 words) , Essay
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The strategies devised usually vary between companies depending on the targeted market. This paper introduces two general strategies that
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Goods vs Service
Goods vs Service Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The in-store promotions can help in demonstrating the results to enhance the process output as and when required. Thus, it can be
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Marketing
Marketing Marketing Research Paper
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Knock-off products competition is an unethical practice because it involves production of fake products, which is against the norms and values of any healthy competition in any market. Furthermore, this practice injures both the original seller and the
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Marketing Research assignment 4
Marketing Research assignment 4 Marketing Essay
1 pages (250 words) , Download 0 , Essay
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if broadened, it would make sure that the information obtained is accurately recorded without the error itself having an error (Interactive). For instance, it would put in place inclusion of calculation errors, wording of the questions for
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Marketing management
Marketing management Marketing Research Paper
3 pages (750 words) , Research Paper
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be obtained from recordings both audio and visual; they may be obtained also from questionnaires, interviews, group interviews and many other ways including emails and telephone calls. Primary sources are usually very expensive but are reliable and accurate source of
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Telecommuting and Posters
Telecommuting and Posters Marketing Essay
1 pages (250 words) , Download 0 , Essay
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The study showed that only those part-timers with multiple jobs and those who have compressed schedules prefer telecommuting. Women also tend to telecommunicate more frequently but the infographic did not elaborate why. The rest of the population, being employed in the government and private enterprise, still preferred going to work.
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Why does the movie Blackfish address a Marketing problem
Why does the movie Blackfish address a Marketing problem Marketing Essay
3 pages (750 words) , Essay
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The movie highlights the incidences of how the whales have killed the trainers while at the same time outlining the mental and physical sufferings of these
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Marketing 1
Marketing 1 Marketing Essay
7 pages (1750 words) , Essay
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Customers can access this program, through the websites of Virgin Atlantic, and it helps in creating an environment of mutual benefit between the customers and the
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Why Facebook Acquired Whatsapp
Why Facebook Acquired Whatsapp Marketing Essay
7 pages (1750 words) , Essay
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The study explains the threats posed by Whatsapp to Facebook and other social media platforms that use the same technology and targets the same market segments. The business model canvas adopted by both Facebook and Whatsapp is part of the study. The main reasons and benefits will be accrued because of acquiring Whatsapp.
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Business functions and processes
Business functions and processes Marketing Essay
10 pages (2500 words) , Download 1 , Essay
esource planning) system and internet, technology has dramatically transformed the process, where both services and manufacturing operations are managed and designed (Brown, et al., 2005). Technology should be considered as a tool and not a solution by itself as it can be
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Marketing information system (MIS)
Marketing information system (MIS) Marketing Essay
4 pages (1000 words) , Essay
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The decision maker in this case, therefore, has to equip themselves with ample information on these factors so as to plan ahead comfortably as well as to establish the consequence these factors may inflict on the internal activities of the organization as well as its market.
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1 Year Strategic Digital Marketing Plan with a view as to how this may be developed over three years
1 Year Strategic Digital Marketing Plan with a view as to how this may be developed over three years Marketing Essay
15 pages (3750 words) , Essay
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The wheelchairs marketed by Get Kids Going (GKG) can be used by disabled people for specific sports like table tennis, sledge hockey,
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Nike and Adidas
Nike and Adidas Marketing Coursework
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There are similarities between the two companies the first being that they both rely on technology to produce innovative products. They also outsource their products in the Asian market such as china, Korea, Taiwan and Indonesia among others. Both
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CASE STUDY BETTER PLACE: SHIFTING PARADIGMS IN THE AUTOMOTIVE INDUSTRY--ANSWER TWO QUESTION
CASE STUDY BETTER PLACE: SHIFTING PARADIGMS IN THE AUTOMOTIVE INDUSTRY--ANSWER TWO QUESTION Marketing Essay
4 pages (1000 words) , Essay
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pact of traditional internal combustion engines (ICE) on the environment encouraged Shai Agassi, the founder of Better Place, to develop an environmentally friendly car that literally made the world a “better place”. The side effects of traditional fossil fuel engines are
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Marketing plan
Marketing plan Marketing Assignment
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and control the success of the marketing plans include checking on the increase in twitter, Facebook, and Instagram followers and the amount of interaction on these sites to gauge if they result in augmented sales. An increased following on these sites for Facebook and twitter
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An outline marketing plan for the next year for Atlantic Quench 303
An outline marketing plan for the next year for Atlantic Quench 303 Marketing Essay
14 pages (3500 words) , Essay
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According to Mintel (2014), the value sales of fruit juice, juice drinks and smoothies market increased by about 5.6% from 2009 to 2014. However influenced by the negative press of high sugar content and leading to obesity, the market value of fruit juice is
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In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one
In report format, prepare a services marketing mix (people, process, physical evidence) for the service offering on which you based assignment one Marketing Essay
8 pages (2000 words) , Essay
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Therefore, firms struggle to create marketing strategies through utilization of the marketing mix, which will develop a justifiable competitive advantage thus leading to profitability and growth in the end. The
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Global marketing
Global marketing Marketing Assignment
8 pages (2000 words) , Assignment
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There are two self-developed brands “Jinbei” and “Brilliance” which are highly appealing with astonishing performance. The market penetration of automotive industry in Jamaica is not fully exploited properly, there is a great potential if
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Credit Agricole a multi-channel mutual bank
Credit Agricole a multi-channel mutual bank Marketing Case Study
6 pages (1500 words) , Case Study
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Pauline had hoped that the mortgage could be availed to her as soon as possible to as to purchase the house which she had eyes. Pauline knew that in going to Crédit Agricole
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Enterprise and Entrepreneurial Management
Enterprise and Entrepreneurial Management Marketing Research Paper
6 pages (1500 words) , Research Paper
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Before starting up a business there are various things that need to be considered, this requires market research into the operations of the sole proprietorship, the products that will be offered and the customer base among others. A sole trader is personally liable for all the business debts and losses and therefore should do thorough research on funding.
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4 short anwser for beyonce HBR case study
4 short anwser for beyonce HBR case study Marketing Case Study
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Coupled with the element of speed in production and services spiced with variety and exceptional creativity, the company desires to transform the world’s music industry, using its unique workforce to
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Nielsen Nugget
Nielsen Nugget Marketing Case Study
2 pages (500 words) , Download 1 , Case Study
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In the four segments, premium people segment should be selected as it provides more revenue compared to other segments. This segment also contains a higher percentage of buyers (24) than the others. It also has the highest percent of the coffee dollars
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Marketing Plan
Marketing Plan Marketing Essay
7 pages (1750 words) , Download 2 , Essay
The company offers products to the some parts of Ohio: Defiance, Bryan, Plymouth, Peru, Lima, Napoleon, Celina and Coldwater. Other areas that the company’s products have gained popularity
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Marketing plan for Nike (running shoes)
Marketing plan for Nike (running shoes) Marketing Coursework
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Moreover, the company focus on customer satisfaction has enabled it to retain its loyal customers, an aspect that has strengthened its competitive advantage in the
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Assessment questions for Global Marketing
Assessment questions for Global Marketing Marketing Essay
20 pages (5000 words) , Essay
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The proper execution of a global market segmentation method needs to consider six major processes such as identification of the purpose,
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Issues/crisis management are very important in the digital age. Discuss the ways in which social media immediacy can create challenges and opportunities for communications professionals. Drawing on recent examples, explain what best practice looks like
Issues/crisis management are very important in the digital age. Discuss the ways in which social media immediacy can create challenges and opportunities for communications professionals. Drawing on recent examples, explain what best practice looks like Marketing Research Paper
9 pages (2250 words) , Research Paper
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The important part is to establish new mechanisms that will boost the way things happen as well as generate new methods of working with the team needed to attain the growth of the company’s portfolio. If a crisis is handled well, it could be an
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EXAM 2
EXAM 2 Marketing Essay
4 pages (1000 words) , Essay
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In this regard, value perceptions and customer needs are assessed. One of the strengths of this method is that is suits products that are so expensive. However, the method has a weakness of
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Cb5
Cb5 Marketing Assignment
4 pages (1000 words) , Assignment
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minimize needs induced by tautness results in behavior that they anticipate will fulfill needs and therefore result to a more contented internal state. Motivation can either be negative or positive. Concisely what motivation does is to reduce physical pain and increase pleasure
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Marketing Concept and recommendation
Marketing Concept and recommendation Marketing Case Study
3 pages (750 words) , Case Study
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Their marketing skills and target market has earned them more enemies than friends meaning that the sales will go down. They segregate on the persons that purchase their products. In fact, many consumers are growing uneasy purchasing in these stores and would prefer
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Strategies for Maximizing Customer Equity
Strategies for Maximizing Customer Equity Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
It is fair to mention and assert that Ace company has assumed a somewhat of a near-monopoly status on the business arena. This is accredited to the fact that the business commentators and actual empirical records or evidence shows that the Ace manufacturing company has been on the hi9gh side as much making sales and revenue from the market is concerned.
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Limited Collection Brand in Marks & Spencer
Limited Collection Brand in Marks & Spencer Marketing Essay
13 pages (3250 words) , Essay
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This research will aim at setting market targets against which results can be evaluated. It also works out the time needed to make the presence felt. To calculate the right price as the price is the value of the product we offer and a sum which can be afforded by the customers. Market research is an orderly, objective way of learning about people -the people who buy from you or might buy from you.
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The Strategic Marketing Plan Audit - Tsingtao in China
The Strategic Marketing Plan Audit - Tsingtao in China Marketing Case Study
14 pages (3500 words) , Case Study
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There happens to be a favourable economic infrastructure in England which is favourable for a better market performance of the beer. The people in England lead an abundant life and it is not a problem spending on beer. If there is anything that is really selling in England, it is beer. This explains the steep competition in England’s beer market. 
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SWOT Analysis for Kathmandu Holdings Limited
SWOT Analysis for Kathmandu Holdings Limited Marketing Case Study
1 pages (250 words) , Download 2 , Case Study
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A SWOT analysis is a useful instrument for helping managers to identify internal strengths and weaknesses of a business and external opportunities and threats facing it”. Basically, SWOT stands for strengths (S), weaknesses (W) while on the other hand the external environmental factors are regarded as either opportunity (O) or threats (T).
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Market Segmentation & Product Brand strategy
Market Segmentation & Product Brand strategy Marketing Essay
2 pages (500 words) , Download 0 , Essay
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l, the US airline industry could be analyzed as follows: a) in airline industry the competition among suppliers is limited; since two are the major firms operating in this sector, Boeing and Airbus, their power to keep their prices high is increased; at the same time, delays in
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CanGo Business Issues
CanGo Business Issues Marketing Essay
4 pages (1000 words) , Essay
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The video episode emphasizes the importance of Strategic Management. CanGo is faced with a number of issues which needs to be resolved if the business is to continue to grow and remain successful. Some of the issues facing CanGo in order of priority include: Lack of vision and mission statements, Lack of a strategic plan
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History of Wal-Mart
History of Wal-Mart Marketing Essay
2 pages (500 words) , Download 0 , Essay
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The author states that in 1968, Wal-Mart stepped out of Arkansas with the inception of its operations in Sikeston and Claremore. The company was incorporated in 1969 and it was listed in NYSE in 1970. By 1971, the company was functional in five states of USA: Oklahoma, Missouri, Louisiana, Kansas, and Arkansas.
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Video Analysis 3
Video Analysis 3 Marketing Essay
1 pages (250 words) , Download 0 , Essay
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This has enabled Land’s End to develop their USP through a sophisticated take on organizational buying. Lands’ End is considered one of the largest direct merchants, with revenues from sale of
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Ikea case study
Ikea case study Marketing Essay
2 pages (500 words) , Download 0 , Essay
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An ordinary approach to determine competitive priorities involve the use of a questionnaire where respondents rate the relative Importance of each priority.1 This method has been regularly implemented in many
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FreeTitleQuote.com Iphone/Android App Development
FreeTitleQuote.com Iphone/Android App Development Marketing Essay
3 pages (750 words) , Essay
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Its surrounding environment includes both the internal and external view of the company’s provision of leading internet title insurance services in the real estate sector (FreeTitleQuote.com 1). More significantly, the internet company focuses
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Cutting Edge Issues in Service
Cutting Edge Issues in Service Marketing Assignment
6 pages (1500 words) , Assignment
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The paper focuses on analyzing the customer relationship marketing activities of Perrys a large automobile dealer in the UK dealing with the sales of cars from reputable brands. In regards to enhancing their relationship with the consumer base the dealership company has incorporated in its website an area through which the consumers can render complaints.
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Marketing plan of an exhibition
Marketing plan of an exhibition Marketing Essay
7 pages (1750 words) , Essay
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Its aim is to show how the outstanding craftsmanship of the past and also a reflection of culture and women from the 18th century till the 1960s. there is no special guide for the exhibition but a small description under each exhibit
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An Application on the Theories of Motivation: Understanding the Hierarchy of Needs and ERG Theory
An Application on the Theories of Motivation: Understanding the Hierarchy of Needs and ERG Theory Marketing Essay
8 pages (2000 words) , Essay
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The conclusion from this study states that the motivational theories established by Maslow and Alderfer have served a substantial element for organizational management in understanding the needs of their employees. The hierarchy of needs by Maslow was the pioneering work that conceptualizes the role of human needs in the motivation perspective.
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