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Marketing Essays

Result for Subject Marketing:
19914 essays
The Market Structure and Competitive Strategy Marketing Case Study
12 pages (3045 words) , Download 0 , Case Study
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The paper "The Market Structure and Competitive Strategy" is a good example of a case study on marketing. Cranberry mainly deals in the production of fruit juice and selling of the dried cranberries. The company belongs to the agricultural industry that is owned currently by about 630 cranberry growers and 46 grapefruit farmers.
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Marketing Plan for Atlantic Quench Marketing Case Study
13 pages (3316 words) , Download 0 , Case Study
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The paper "Marketing Plan for Atlantic Quench" is a perfect example of a case study on marketing. Atlantic Quench's marketing plan is aimed at facilitating the achievement of the organization's goals. The plan aims to enhance Atlantic Quench expand its markets, diversify its products, improve its relations with stakeholders, increase its sales, and expand its distribution capacity.
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Competitive Position of Coca Cola in Various Markets Marketing Case Study
22 pages (5930 words) , Case Study
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The paper "Competitive Position of Coca Cola in Various Markets" is a perfect example of a case study on marketing. In 1886 Pemberton, a pharmacist through his experiments with liquid tonics developed a formula that was brain tonic and started selling it in his pharmacy. The doctor sold the business to another person who built the Coca-Cola brand that is now worth over 58 billion dollars.
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How to Help Riverisland, a UK Apparel Company Enter Iceland Market Marketing Case Study
6 pages (1725 words) , Download 0 , Case Study
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The paper "How to Help Riverisland, a UK Apparel Company Enter Iceland Market" is a perfect example of a case study on marketing. For the year 2014, Iceland reported a total of 4,331 births, which was a decline from the 4,536 births recorded in 2012, which was the highest in Europe; while the number of boys and girls during this period was 969 boys for every 1000 girls.
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Fashion Brand of Multi-Channel Marketing Strategy Marketing Case Study
10 pages (2661 words) , Download 0 , Case Study
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The paper "Fashion Brand of Multi-Channel Marketing Strategy" is an engrossing example of coursework on marketing. Marketing can be defined as the transfer of information which is aimed at the generation of an exchange of value from a particular company to its customers thus leading to the creation of higher returns for both the company and its shareholders.
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Digital Marketing Plan for Uber Company Marketing Case Study
17 pages (23 words) , Download 0 , Case Study
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The paper "Digital Marketing Plan for Uber Company" is a great example of a case study on marketing. Competition in the business world has heightened over the past two decades. To survive in business, managers must innovate business strategies that will not only put them ahead of the competition but will also help in developing innovative ways of delivering essential goods and services.
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Fast Food Analysis and Evaluation Marketing Case Study
7 pages (1846 words) , Download 0 , Case Study
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The paper “Fast Food Analysis and Evaluation” is a useful example of a marketing case study. Fast food refers to any food that can be prepared in haste and without the use of sophisticated procedures. The food is always prepared with the primary aim of serving customers on a quick move who do not have adequate time to cook or wait for proper meals.
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International Marketing Teaching Marketing Case Study
10 pages (3460 words) , Download 0 , Case Study
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The terms of reference for the consultant were to assess the potential entry of the brand to Singapore. Louis Vuitton intention was to expand their operations to Singapore given its homogeneity in its market compared to the China market.
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Analysis of Med Thau Maree SAS Company Marketing Case Study
6 pages (1600 words) , Download 0 , Case Study
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The company has succeeded to sell its products to the rest world. The marketing segmentation that it used has brought a great positive impact on its growth. The company has become highly competitive in the market, and its products are fetching high demands from the customers (Cravens & Piercy, 2013).
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Buyer Behaviour - Tesco Marketing Case Study
10 pages (2630 words) , Download 0 , Case Study
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The paper "Buyer Behaviour - Tesco" is an outstanding example of a marketing case study. Tesco is one of the big company retail companies in the world. It is a British multinational company. This retail company was founded in 1919. From that time onwards the company has expanded its business to different parts of the world. Presently Tesco has a large number of customers all around the world.
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Direct Marketing project for Nike Inc Marketing Case Study
14 pages (3796 words) , Download 0 , Case Study
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Nike Inc is a multinational corporation that majors in the production of sportswear apparels such as footwears, shirts, headgears, golfing equipment, and many more sports products. It has retail stores widely spread across the world and its operations are categorized into geographical regions such as Western Europe, Central, and Eastern Europe, North America, and so on.
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Analyzing the Marketing Strategy for Union National Bank Marketing Case Study
8 pages (2430 words) , Download 0 , Case Study
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In light of increasing consumer needs, it is also apparent that UNB has adopted a mix of delivery channels, which include branch banking, Internet banking, ATM banking, phone banking and mobile banking. Multi-channel banking is one of the strategic marketing approaches that banks in the UAE are adopting. 
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MacDonalds Market Analysis Marketing Case Study
6 pages (1616 words) , Download 0 , Case Study
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The paper "MacDonalds Market Analysis " is an outstanding example of a marketing case study. MacDonald an Indian based franchised company is a joint-venture owned and managed by Vikram Bakshi and Amit Jatia. The company’s business model is based on four major cornerstones. The four pillars are affordable prices, fresh food, limited menu and fast service ("Strategic Analysis Of Mcdonald In India Business Essay", 2015).
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Marketing and Promoting Mineral Water in the UAE Marketing Case Study
7 pages (1950 words) , Download 0 , Case Study
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The paper "Marketing and Promoting Mineral Water in the UAE" is an outstanding example of a marketing case study. Water is vital for human life and to all people is for daily use. The product that I was dealing with as the marketing manager is mineral water; ensure purification and distribution in UAE. In the expressions of the main industry specialist, Water bottlers are offering business discernment that water is clean and pure.
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Marketing Strategy - Majorca Culture and Heritage Tours Marketing Case Study
12 pages (3152 words) , Download 0 , Case Study
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The paper “Marketing Strategy - Majorca Culture and Heritage Tours” is an opportune example of a marketing case study. Majorca is among the four Balearic Islands in Spain. It is synonymous with its tourist attractions sites as it places a key role in the Spanish tourism sector. The island is 80 kilometers square wide with approximately 550kilometers of sand beach coastline.
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Integrated Market Communication Marketing Case Study
9 pages (2690 words) , Download 0 , Case Study
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The paper “Integrated Market Communication” is a helpful example of a marketing case study. Worldwide, the use of integrated market communication is applied on a large scale. Consequently, this paper will try to explain the role of the IMC, the difference between the traditional practice and IMC, and finally its impact on market dominance.
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The Success Story of Michael Kors Marketing Case Study
7 pages (1931 words) , Download 0 , Case Study
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The paper “The Success Story of Michael Kors” is a dramatic example of a marketing case study. The luxury goods industry is a fascinating area of business, a more comprehensive definition of which includes products and services and the sector itself is considered as really different from others.
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Zara's Internationalisation - Advantage and Disadvantage of Zara's Multi-Brand Strategy Marketing Case Study
19 pages (4910 words) , Download 0 , Case Study
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The paper “Zara's Internationalisation - Advantage and Disadvantage of Zara's Multi-Brand Strategy” is a worthy example of a marketing case study. Zara is a Spanish accessories and clothing worldwide retailer that was founded by Amancio Ortega and Rosalia Mera in 1975. It is headquartered in La Coruna, Arteixo, Galicia in Spain’s northwest, and is the core brand of the larger Inditex Group.
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Integrated Marketing Communication for the Companies to Achieve the Desired Results Marketing Case Study
8 pages (2398 words) , Download 0 , Case Study
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The paper “Integrated Marketing Communication for the Companies to Achieve the Desired Results” is a suited example of the marketing case study. communicate, deliver and exchange offerings that have value for the clients, partners, and public at large. The marketing mix is such a tool that can be used in a business for the purpose of marketing and by the marketers.
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Customers Changing Their Perceptions towards Firms Participating in Corporate Social Responsibility Marketing Case Study
18 pages (712 words) , Download 0 , Case Study
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The paper “Customers Changing Their Perceptions towards Firms Participating in Corporate Social Responsibility” is a dramatic example of the marketing case study. Global warming has become a critical issue that is affecting the sustainable growth of the world. With the current levels of pollution, the attention of the world has turned towards conserving the environment.
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The Opportunity for a Potential Hotel Development at a Central Site in Guildford Town Marketing Case Study
18 pages (4534 words) , Download 0 , Case Study
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The paper "The Opportunity for a Potential Hotel Development at a Central Site in Guildford Town" is a good example of a business plan on marketing. For the purpose of putting up new projects, a thorough analysis is usually done prior to the actual establishment. The analysis evaluates the probable threats and opportunities that would affect the functionality of the business project to be set up.
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Market Assessment and Social Media Assessment - Seattle Aquarium Marketing Case Study
7 pages (21 words) , Download 0 , Case Study
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The paper "Market Assessment and Social Media Assessment - Seattle Aquarium" is a perfect example of a case study on marketing. Seattle Aquarium is a public aquarium that was established on May 20, 1977. It is located on Pier 59 on the Elliott Bay waterside in Seattle, Washington. The aquarium is popular for its promotion of marine conservation.
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How Can eBay Position for Changes in the E-Marketplace Marketing Case Study
12 pages (3611 words) , Download 0 , Case Study
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The paper "How Can eBay Position for Changes in the E-Marketplace?" is a perfect example of a case study on marketing. Innovation is one of the keys to organizational success and long-term sustenance. The objective of this study is to discuss how eBay can position itself in the changing e-commerce sector or e-marketplace.
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Peak Sealing Technologies - Arguments for and against Introducing Economy Tape Marketing Case Study
8 pages (2461 words) , Download 0 , Case Study
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The paper “Peak Sealing Technologies - Arguments for and against Introducing Economy Tape” is a pertinent example of a marketing case study. The company, Peak Sealing Technologies (PST), headquartered in Texas, is successful in gaining a competitive advantage through technological leadership and intensive research as well as development in such an edge of global competitive market structure.
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Retail Marketing: Expansion Strategy of Dorothy Perkins into Bangladesh Marketing Case Study
11 pages (2940 words) , Download 0 , Case Study
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The paper "Retail Marketing: Expansion Strategy of Dorothy Perkins into Bangladesh" is a perfect example of a case study on marketing. Dorothy Perkins is a UK-based firm, which has many branches across the world. Known for its range of women’s apparel and accessories, Dorothy Perkins is one of the biggest names across the globe.
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Consumer Behavior of Apple Company Marketing Case Study
6 pages (2158 words) , Download 1 , Case Study
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The paper "Consumer Behavior of Apple Company" is a perfect example of a case study on marketing. The company observed in the paper is an American technology business that engages in designing, developing, and selling electronics, computer software to the consumers and as well offers online services.
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Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group Marketing Case Study
10 pages (19 words) , Download 0 , Case Study
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The paper "Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group" is a great example of a case study on marketing. The term “branding” is all about consumer perception. A particular brand is basically a cluster of emotional and functional values that promises a significant experience to customers.
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Marketing Social Media Strategy for Leicester City Football Club Marketing Case Study
14 pages (3443 words) , Download 1 , Case Study
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The paper "Marketing Social Media Strategy for Leicester City Football Club" is a perfect example of a case study on marketing. In 2016, LCFC won the English Premier League for the first time after being placed at 5000/1 odds to win the league ahead of the big clubs. LCFC fell short within its ability to communicate nationally and globally about its success.
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Importance of Marketing at Fortnum and Mason Marketing Case Study
10 pages (2481 words) , Download 2 , Case Study
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The paper "Importance of Marketing at Fortnum and Mason" is a perfect example of a case study on marketing. From the paper, one would make no mistake suggesting that if a company is willing to achieve success, it should be fully aware of the processes that taken place in the environment where it operates.
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Competition and Managing Guest Attendance: Hong Kong Disneyland Marketing Case Study
7 pages (1927 words) , Download 0 , Case Study
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The paper "Competition and Managing Guest Attendance: Hong Kong Disneyland" is a perfect example of a case study on marketing. In the year 1999, December 10th, the Hong Kong government legitimately signed an agreement with Disney to construct Disney theme park, dining, retail, entertainment, and hotel facilities which were to be opened in 2005.
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Various Aspects of Marketing of Toyota Camry Marketing Case Study
8 pages (1992 words) , Download 0 , Case Study
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The paper "Various Aspects of Marketing of Toyota Camry" is a perfect example of a case study on marketing. In spite of the fact that there are certain famous brands in the automobile industry, they may not always be the most successful ones. Quite the opposite: it often happens that those companies that seem to lack a distinct image sell the biggest number of cars.
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External and Internal Analysis of Supernature Oils Marketing Case Study
6 pages (19 words) , Download 0 , Case Study
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The paper "External and Internal Analysis of Supernature Oils" is a perfect example of a case study on marketing. This report focuses on Supernature Oils which is a small family-owned company that produces a limited range of cold-pressed rapeseed oils, following traditional methods. A careful examination of internal as well as external factors will be carried out.
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Implementation Plan of the Market Entry Mode in UK and US Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper "Implementation Plan of the Market Entry Mode in UK and US" is a perfect example of a case study on marketing. This project is based on the implementation plan of the internationalization motives of Xiaomi Inc. in the markets of the UK and USA. The company, which is best known for its marketing and selling of low-priced smartphones, is now planning to operate on a global platform.
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Strategic Brand Management Marketing Case Study
8 pages (2052 words) , Download 1 , Case Study
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The paper “Strategic Brand Management” is a sage example of a marketing case study. Beyond a reasonable doubt, it is safe to claim that in terms of international entrepreneurship an immensely important role plays strategic brand management. In other words, it helps to maintain, improve and uphold the brand at home as well as in international markets so its name is associated with positive results.
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Mobile Marketing Activities to Engage Customers Marketing Case Study
6 pages (1507 words) , Download 0 , Case Study
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The paper “Mobile Marketing Activities to Engage Customers” is a great example of a marketing case study. This paper focuses on a travel company titled “Expedia” and provides an in-depth analysis of mobile marketing activities that it uses to engage customers. It is suggested that the company covers all platforms and all devices in order to maximize the potential audience.
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The Competitive Advantage in Strategic and Sustainable Procurement Marketing Case Study
17 pages (4313 words) , Download 0 , Case Study
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The paper “The Competitive Advantage in Strategic and Sustainable Procurement” is a perfect example of a marketing case study. Procurement as part of the supply chain has been linked to the overall strategic development of the organization. Organizations do understand the role procurement plays in the organization, but aspects of outsourcing and globalization have given procurement a new outlook.
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Fashion Design and Product Development Marketing Case Study
10 pages (2620 words) , Download 0 , Case Study
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The paper "Fashion Design and Product Development" is a perfect example of a case study on marketing. The apparel product developer is an important part of the team that ensures the quality of products and their influence on the target audience. Furthermore, the product developer works on the profitability of a new collection or even a single piece.
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Integration, Incentives, and Innovation of Nikes Strategy Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Integration, Incentives, and Innovation of Nike’s Strategy" is a worthy example of a case study on marketing. William Jay Boweman and Philip H. Knight (CNN Money, 2016) founded Nike Company in 1964. Nike is the most renowned apparel and athletic shoe supplier. Nike is a global brand. Its principal areas of target comprise Europe, the USA, the Americas, and the Asia Pacific.
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Auditing Process at HK Cafe de Coral Group Marketing Case Study
11 pages (1 words) , Download 0 , Case Study
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Generally, the paper "Auditing Process at HK Cafe de Coral Group " is a good example of a marketing case study. The introduction of the paper focuses on the definition of international marketing. The paper also analyzes a company or rather organization benefits from engaging in international marketing.
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IBMs Marketing Mix in Germany Marketing Case Study
8 pages (2018 words) , Download 0 , Case Study
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The paper "IBM’s Marketing Mix in Germany" is an outstanding example of a marketing case study. The tremendous growth of the information technology industry in the last decade has foreseen increased competition among key global players including IBM and the entry of other small business enterprises. 
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External and Internal Environment Analysis of the American University in the Emirates Marketing Case Study
10 pages (7 words) , Download 0 , Case Study
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The paper "External and Internal Environment Analysis of the American University in the Emirates" is an outstanding example of a marketing case study. Business organisations have to focus more on effective marketing strategies in order for organisations to achieve competitive advantages and to meet customers’ on-demand expectations.
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Consumer Marketing - Otto Group Company Marketing Case Study
10 pages (2493 words) , Download 0 , Case Study
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Generally speaking, the paper "Consumer Marketing - Otto Group Company" is an outstanding example of a marketing case study. A business to consumer (B2C) is a developing e-commerce marketing model in which transactions are carried out between an entity and end-users of a product or service offered.
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Competitive Analysis of AT&T Marketing Case Study
6 pages (1488 words) , Download 0 , Case Study
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The paper "Competitive Analysis of AT&T " is an outstanding example of a marketing case study. AT&T is one of the main competitors that Verizon has to face in the US market. AT&T is a multinational telecommunication corporation with its headquarters at Whitacre Tower in Dallas. It is the second-largest provider of wireless phone service in the US, coming second to Verizon.
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Starbucks - Problems Analysis and Strategic Alternatives Marketing Case Study
6 pages (1502 words) , Download 0 , Case Study
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The paper “Starbucks - Problems Analysis and Strategic Alternatives” is a meaty example marketing case study. Asian market holds many benefits for Starbucks and the latter has partially entered it, opening its stores in Japan and China. However, there has not been representation in India yet. The entry was postponed several times.
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How to Boost Kuwait as a Market Where Sovereign Issue Debt Marketing Case Study
31 pages (7729 words) , Case Study
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The paper "How to Boost Kuwait as a Market Where Sovereign Issue Debt" is an outstanding example of a marketing case study. The study aims at finding out how Kuwait can be boosted as a market where the sovereign can issue debt. The paper will focus on the Kuwait bond market whereby analysis of the bond market and how it enhances the economy in Kuwait.
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Global Standardization in Marketing - Emirates Global Aluminum Marketing Case Study
7 pages (1779 words) , Download 0 , Case Study
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The paper "Global Standardization in Marketing - Emirates Global Aluminum" is a perfect example of a case study on marketing. The expansion of local companies all over the world has been a result of markets’ globalization and the productions’ potential globalization. The Emirates Global Aluminum (EGA) is a UAE locally based firm with the potential to expand.
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Business Expansion of Emirates House in the UK Marketing Case Study
6 pages (66 words) , Download 0 , Case Study
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The paper "Business Expansion of Emirates House in the UK" is a perfect example of a case study on marketing. Business is the best possible way to become global and stay connected with the global world through various operations and marketing activities. Corporate houses are running with the assistance of several strategies to compete with the rising complexities of the global business world.
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Environmental and Capability Analysis of Waitrose Marketing Case Study
13 pages (57 words) , Download 0 , Case Study
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The paper "Environmental and Capability Analysis of Waitrose" is a perfect example of a case study on marketing. Waitrose is identified to be one of the largest Retail Food Chain segments and a business unit of John Lewis Partnership (JLP). The business was founded in the year 1904 when it established its first store in London.
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Market Expansion Strategy for John Lewis in Dubai Marketing Case Study
16 pages (29 words) , Download 0 , Case Study
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The paper "Market Expansion Strategy for John Lewis in Dubai" is a perfect example of a case study on marketing. In the present world, facing challenges of rising competition and complexities, business expansion and strategic involvement have become the most demanding concerns for organizational sustainability and consistent growth.
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Target Market Analysis: Best Buy Marketing Case Study
9 pages (2309 words) , Download 0 , Case Study
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The paper "Target Market Analysis: Best Buy" is a perfect example of a case study on marketing. Best Buy is viewed by many as one of the most profitable and largest consumer electronics retailers in both North America and globally, with stores across the globe, the organization has been sustaining its profitability through effective strategy formulation and implementation.
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