Free Marketing Essay Examples and Topics | Page 59

Houzit Marketing Strategies Marketing Case Study

9 pages (2367 words) , Download 0 , Case Study

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The paper "Houzit Marketing Strategies " is a perfect example of a marketing case study. Houzit has three major goals that are outlined to ensure that it performs to the expectations. The first goal is to increase its sales from fifteen million U.S. dollars per years to 20 million U.S. dollars per year in the next three years.

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The Influence of Advertising on Consumer Behaviour Marketing Coursework

12 pages (3523 words) , Download 0 , Coursework

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The paper " The Influence of Advertising on Consumer Behaviour" is a good example of marketing coursework. Advertising is one of the key marketing functions that businesses engage in. The sole objective of advertising is to motivate the consumer to purchase the products or services offered by the business.

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Stan Australia Marketing Strategies Marketing Case Study

11 pages (3080 words) , Download 0 , Case Study

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The paper 'Stan Australia Marketing Strategies " is an outstanding example of a marketing case study. Australian market just like other markets is a market that has a wide coverage and especially for the information distributing companies. This industry has many players and especially competitors in the market. This can be explained from the well-structured systems that the country has in terms of IT and the enhancement of technology.

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Burger Kings International Strategy and the Struggles to Succeed in the French Market Marketing Case Study

7 pages (2075 words) , Download 0 , Case Study

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The paper 'Burger King’s International Strategy and the Struggles to Succeed in the French Market" is a good example of a marketing case study. Burger King is a multinational company with operations in numerous countries across all the continents of the world. As such, the company has adopted an elaborate international strategy in its bid to succeed in the international market.

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Impact of Increased Use of 3d Printers on Material Usage and Wastage Marketing Case Study

10 pages (2956 words) , Download 0 , Case Study

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The paper "Impact of Increased Use of 3d Printers on Material Usage and Wastage" is a perfect example of a marketing case study. There is a global shift in printing technology from 2D printers to currently 3D printers. The change in technology has a tremendous impact on consumer taste, and preference since consumers will go for the new technology rather than sticking to the old technology.

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The Internal Factors Marketing Report

14 pages (4017 words) , Download 0 , Report

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The paper ''The Internal Factors'' is a wonderful example of Marketing report. The paper looks towards evaluating how internal factors have an impact on the consumer decision making process about Toyota Camry.

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Integration of Consumer Theories Marketing Coursework

16 pages (4263 words) , Download 0 , Coursework

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The paper "Integration of Consumer Theories " is a good example of marketing coursework. A study on the real estate market brings out the neoclassical economic theory that is of the assumption that every individual makes rational decisions while buying or renting real estate property as they attempt to maximize their utility.

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Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong Marketing Research Proposal

11 pages (3330 words) , Download 0 , Research Proposal

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The paper “Cultural Influences on Consumer Behaviour - Comparison of Consumers in the UK and Hong Kong” is a thoughtful example of the research proposal on marketing. It is widely accepted that culture influences almost every aspect of human activity. One such view is put forward by Soares, who notes that “social sciences have long acknowledged cultural influences on human behaviour”.

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Marketing Promotion Manager in IT Career Marketing Coursework

5 pages (1417 words) , Download 0 , Coursework

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The paper "Marketing Promotion Manager in IT Career" is an outstanding example of marketing coursework. My name is Wang and I am a female student aspiring for a future career in Marketing Promotion Manager in IT. A marketing promotions manager in IT needs to be creative enough so that the promotions projects appeal to the targeted audience.

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Consumer Decision-Making Process - Laundry Products Marketing Case Study

14 pages (3963 words) , Download 0 , Case Study

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The paper "Consumer Decision-Making Process - Laundry Products" is a great example of a marketing case study. The paper looks at evaluating the manner in which the consumer decision-making process is determined for laundry products. This is followed by identifying the manner in which laundry products has looked towards determining the target market, segmentation and positioning of the product.

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How Customers Involve Buying Jewelry Marketing Case Study

11 pages (3041 words) , Download 0 , Case Study

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The paper "How Customers Involve Buying Jewelry " is an outstanding example of a marketing case study. Consumer buying behavior is an important aspect that helps to influence the behavior of the consumers. The article ‘Bhuvanesh & Kunguma (2014). A study on customer behavior towards gold jewellery purchase, intercontinental journal of marketing management, Vol. 2, No. 2, pp. 1-9’ gives various concepts regarding customer behavior.

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Internal Factors Affecting Consumer Decision-Making Marketing Coursework

16 pages (4091 words) , Download 1 , Coursework

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The paper "Internal Factors Affecting Consumer Decision-Making " is a great example of marketing coursework. This paper mainly delves into internal factors that often affect the purchase of books and other commodities like clothing. It is noted that there are many internal factors that influence an individual to make a purchase either online or in a shopping Centre.

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Googles Marketing Strategy Marketing Case Study

12 pages (3441 words) , Download 0 , Case Study

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The paper "Google’s Marketing Strategy" is a great example of a marketing case study. Google is one of the leading technology companies in the world. In an increasingly competitive environment, the company has to keep on scanning the environment for new opportunities and develop comprehensive marketing strategies to push these opportunities to their customers.

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Marketing Plan for Samsung Galaxy S6 Marketing Case Study

8 pages (2244 words) , Download 0 , Case Study

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The paper "Marketing Plan for Samsung Galaxy S6" is a good example of a marketing case study. Samsung products are known globally due to the strategic marketing procedures that the company has put in place. With the increasing technological advancement in the communication industry, Samsung has developed a Samsung Galaxy S6, which is a smartphone with the state of art functionality that is desirable by the consumers.

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Low and High Involvement Situations of Buying Behaviour Marketing Coursework

8 pages (2175 words) , Download 0 , Coursework

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The paper 'Low and High Involvement Situations of Buying Behaviour " is an outstanding example of marketing coursework. Consumer involvement refers to the state of mind, which motivates consumers to identify with product or service offerings, their consumption patterns, and consumption behaviour.

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Impacts of Social Media on Traditional Marketing and Communication among Stakeholders Marketing Coursework

23 pages (6836 words) , Coursework

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The paper "Impacts of Social Media on Traditional Marketing and Communication among Stakeholders " is an outstanding example of marketing coursework. The advent of social media has seen a number of changes being adopted into various fields. The internet and the World Wide Web have given impetus to such changes.

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The Role and Operation of Marketing Marketing Essay

8 pages (2220 words) , Download 0 , Essay

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The paper "The Role and Operation of Marketing " is a good example of a marketing essay. Marketing is the process of management that identifies, anticipates and satisfies the profitability of customer requirements. Marketing refers to the process by with the want and needs of customers are determined and being in a position to deliver the products that can meet the wants and needs.

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Challenges of Gemcom Software Australia Inc Marketing Case Study

8 pages (1891 words) , Download 0 , Case Study

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The paper "Challenges of Gemcom Software Australia Inс" is a perfect example of a marketing case study. This report authorized by the senior managers of Gemcom Software Australia aims to provide robust advice to this business on issues pertaining to the private equity acquisition of a new company and the return to better performance of the Kazakhstan agent.

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Perceived Differentiation and Branding Marketing Coursework

7 pages (1961 words) , Download 0 , Coursework

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The paper "Perceived Differentiation and Branding" is a great example of marketing coursework. Differentiation is a strategy employed to distinguish a service or product from others that are available in the market so that it is made more attractive to a specified target market. Differentiation is not only making it different from competitors’ products but also those organizational products.

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Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd Marketing Case Study

8 pages (2477 words) , Download 0 , Case Study

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The paper "Comparison of the Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a good example of a marketing case study. Sales and distribution management is one of the important and core functions in any particular organization. It is a key determinant of the success of the organization, in terms of sales of goods and services.

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Marketing Evaluation of a Small Business Marketing Research Paper

21 pages (5631 words) , Research Paper

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The paper "Marketing Evaluation of a Small Business" is an impressive example of a Marketing research paper. The product is a credit card that is attached to the bracelet which children and even grownups can wear in the hand. The product is slightly different from the traditional credit card as it provides different features like payment facility, tracking, monitoring the expenses, style, and another purpose.

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Integrated Marketing Communications for Coca-Cola Marketing Case Study

12 pages (3170 words) , Download 0 , Case Study

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The paper "Integrated Marketing Communications for Coca-Cola" is a great example of a marketing case study. Integrated Marketing Communications (IMC) refers to an effective and efficient approach essential in the achievement of objectives of a marketing campaign under the influence of diverse promotional techniques, which reinforce each other.

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Apple - Demand Estimation and Sales Forecast Marketing Research Paper

16 pages (4533 words) , Download 1 , Research Paper

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The paper “Apple - Demand Estimation and Sales Forecast” is a meat variant of the research paper on marketing. Apple, Inc. has continued to show involvement in the design, development, and sale of PC and computer services. The organization boasts of 72,800 permanent full-time workers alongside 437 retail stores in 15 nations.

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Ferreros Five-Year Marketing Plan Marketing Case Study

8 pages (2221 words) , Download 0 , Case Study

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The paper "Ferrero’s Five-Year Marketing Plan " is an outstanding example of a marketing case study. Ferrero’s five-year marketing plan is set for the purposes of growth, mapping for funding and inform its employees of the firm’s status and direction. Although the company launched its operations in China some few years ago, its products are now a recognizable brand with a greater-than-anticipated demand.

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Organizational Behavior in Sales Team Marketing Assignment

8 pages (2241 words) , Download 0 , Assignment

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The paper "Organizational Behavior in Sales Team" is a perfect example of a marketing assignment. Salesforce should have a highly competitive environment where they have a healthy competition among the team (Gonzalez, Hoffman, Ingram & LaForge 2010, 224). Both Tickford Flexible Products and Samuel Jones, salespersons are indicated to have good team players prior to acquisition.

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Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd Marketing Assignment

9 pages (2269 words) , Download 0 , Assignment

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The paper "Sales Cultures at Tickford Flexible Products and Samuel Jones Ltd" is a great example of a marketing assignment. Tickford Flexible Products Ltd. Primarily focused on making sales towards an industrial market. These products are rubber materials, that is, it produced raw materials for other companies.

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Introduction of a New Product in the Indian Market by Nestle India Marketing Case Study

6 pages (1729 words) , Download 0 , Case Study

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The paper 'Introduction of a New Product in the Indian Market by Nestle India" is a good example of a marketing case study. Nestle company is a global company that has its headquarters in Switzerland. It has a branch in S.A which has a subsidiary in India. Nestle India's primary objective is to produce products that are of international standards.

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Consumer Perceptions of Ads on YouTube and Facebook Marketing Case Study

12 pages (3559 words) , Download 0 , Case Study

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The paper "Consumer Perceptions of Ads on YouTube and Facebook " is a perfect example of a marketing case study. The changing communication setting is well documented in the literature as are the results of effective communication with the ever short-lived audiences. The aspect of communication that is under much limelight is those that are driven by the social media phenomenon.

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Marketing Plan for Tourism Macedon Ranges Marketing Case Study

12 pages (3332 words) , Download 0 , Case Study

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The paper "Marketing Plan for Tourism Macedon Ranges" is an outstanding example of a marketing case study. This paper presents a plan of marketing Macedon Ranges as a tourist attraction. It explains various emerging strengths which makes the Macedon region a better tourist attraction as well as explaining the marketing strategies that can be implemented so that tourists are attracted to visit the region.

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The Principles of Product Development Flow Marketing Essay

7 pages (2172 words) , Download 0 , Essay

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The paper 'The Principles of Product Development Flow' is a wonderful example of a Marketing Essay. The elementary meaning of facility, it is the space where business functions take place. The design, on the other hand, it's the layout of the place itself. The design has a great impact on the work approach and the workflow information through the system and materials (Heragu, 2008).

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Sports Fan Loyalty Marketing Coursework

12 pages (3051 words) , Download 0 , Coursework

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The paper "Sports Fan Loyalty" is a good example of marketing coursework. In our society today, sports have become one of the key activities that influence people’s way of life. Today, the number of people who attend sporting activities has immensely increased across a large variety of cultures. A lot of people today are spending a great amount of money to buy tickets to go and watch games live.

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The Influence of Culture on Consumer Behavior Marketing Coursework

11 pages (3270 words) , Download 0 , Coursework

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The paper "The Influence of Culture on Consumer Behavior" is an outstanding example of marketing coursework. Consumers in the contemporary world cannot evade the increasing exposure to various forms of advertisements. Advertisement exists in every place, in addition, every technology used exposes the consumer to some form of advertisement.

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Marketing Communication Mix - a Focus on the Emirates Airlines Marketing Case Study

14 pages (3644 words) , Download 0 , Case Study

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The paper "Marketing Communication Mix - a Focus on Emirates Airlines" is a perfect example of a marketing case study. Emirates airline is an airline company. It is a subsidiary of the emirates group. Its key area of focus is air travel. The ownership of the company is held by the government of the United Arab Emirates. The company has its headquarters located in the world-renowned city of Dubai.

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Entourage Effect Has Significant Consequences for Any Brand Marketing Coursework

8 pages (2227 words) , Download 0 , Coursework

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The paper "Entourage Effect Has Significant Consequences for Any Brand " is a great example of marketing coursework. McFerran and Argo (2014) article seek to verify that VIPs experience higher status levels when they are offered privileged treatment with an entourage, although this leads to the depreciation of the rewards related to this treatment.

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PESTE Analysis of Classic Knitwear Marketing Case Study

15 pages (3986 words) , Download 0 , Case Study

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The paper "PESTE Analysis of Classic Knitwear " is a good example of a marketing case study. Classic Knitwear operates in the domestic non-fashion casual wear industry that is worth $24.5billion. The company market share in 2005 was $550million. The sales were attributed to the home market in the U.S. T-shirts made up 53.5% of the total market which was about $13 billion.

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Marketing Is All about Sales or Not Marketing Coursework

5 pages (1492 words) , Download 0 , Coursework

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The paper "Marketing Is All about Sales or Not" is a perfect example of marketing coursework. Marketing, from time to time, has always been viewed differently by different writers. Saleemi, N.A. and Njoroge, E.K. (1997) define it as business activities’ performance directing the flow of goods from producers to consumers.

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Increasing the Engagement of Facebook Followers as a Marketing Strategy in Myer Marketing Research Proposal

7 pages (1951 words) , Download 0 , Research Proposal

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The paper “Increasing the Engagement of Facebook Followers as a Marketing Strategy in Myer“ is an actual variant on research proposal on marketing. The aim of the research is to evaluate ways to increase the engagement of Facebook followers as a marketing strategy in Myer. Numerous marketing strategies have been employed.

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Marketing of Ferrero China Marketing Case Study

7 pages (2001 words) , Download 2 , Case Study

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The paper 'Marketing of Ferrero China " is a good example of a marketing case study. Ferrero’s SWOT presents a good sketch of its position in the marketplace. In just 6 years in China, Ferrero has built an impressive reputation getting a 12% market share. China's marketing environment for Ferrero represents overwhelming opportunities.

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Government Trade Intervention Marketing Coursework

7 pages (1888 words) , Download 0 , Coursework

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The paper 'Government Trade Intervention" is a perfect example of marketing coursework. The government has several roles which it playa in the market. One of the roles it plays in the market includes the protection of the rights and freedoms of consumers. It also seeks the ensuring of the adherence to the law by the individuals and the parties to the trade.

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The Key Concept Underlying Conjoint Analysis Marketing Coursework

5 pages (1553 words) , Download 0 , Coursework

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The paper "The Key Concept Underlying Conjoint Analysis " is a good example of marketing coursework. This is a popular marketing research technique that marketers use to determine what features a new product should have or how it should be priced. The method determines the value that consumers place on a product (Keeneya, 2006)).

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How Body Language Helped Me Improve on My Weakness and Skills Marketing Essay

9 pages (2330 words) , Download 0 , Essay

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The paper "How Body Language Helped Me Improve on My Weakness and Skills" is a great example of marketing essay. Reflective writing is a learning process type of writing where the writer looks back into an incidence and try to analyze what happened, how the writer felt at the moment it happened, the ethical position of occurrence and try to create an action plan from the knowledge gained from such reflections.

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In-Depth Analysis of Tesla Company's Target External Environment Marketing Case Study

12 pages (3140 words) , Download 1 , Case Study

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The paper “In-Dерth Аnаlysis оf Tesla Company’s Target Eхtеrnаl Envirоnmеnt” is a breathtaking example of the case study on marketing. In the current world, the analysis of the external environment is very essential for the company. This is because the analysis of the external environment facilitates the identification of the most appropriate strategies that can be used.

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Sterling Stationery Advertisement Marketing Case Study

6 pages (1862 words) , Download 0 , Case Study

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The paper "Sterling Stationery Advertisement" is an outstanding example of a marketing case study. Social media is instrumental in any businesses given its implied benefits in various platforms. Social media is defined as a set of applications that offers information; rather it allows for the interaction of persons while giving information (Bonsón and Flores p. 35).

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Ethical Issues in Tea Supply Chain Marketing Essay

1 pages (284 words) , Download 0 , Essay

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The paper "Ethical Issues in Tea Supply Chain" is a good example of a marketing essay. The current paper is a proposal that is aimed at persuading Ethico Supremica Company to undertake the within the course of action. It the project begins with the sharing of information regarding the topic of ethical issues within its supply chain.

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The House Hold Earnings of Male and Female Are not Significantly Different Marketing Coursework

10 pages (3987 words) , Download 0 , Coursework

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The paper "The House Hold Earnings of Male and Female Are not Significantly Different" is a perfect example of marketing coursework. The wages or remuneration is considered as a social phenomenon may be looked at from different stand points. From one viewpoint, it is seen as being paid for labour services (where the application of a person’s skills and abilities are in a specified time is paid for by the person receiving the services) subject to the employer being able to afford within the economic production process of goods.

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One-Way ANOVA Model Marketing Assignment

15 pages (5873 words) , Download 0 , Assignment

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The paper 'One-Way ANOVA Model" is a great example of a marketing assignment. The research intends to appraise the relationship between individual income and age and gender as well as factors that contribute to incomes such as the age level and gender. The individual management, as well as the financial mindset, are considered to be significant in comprehending the attitude towards incomes (Brian P. Macfie, 2006).

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Royal Dutch Shell: Multinational Organization Marketing Case Study

6 pages (1829 words) , Download 1 , Case Study

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This will be followed by an evaluation of the firm’s entry strategies in different countries and the firm’s strengths and weaknesses. The report will conclude with a comparison of promotional strategies that Shell has adopted in different countries and a set of recommendations for the firm’s international operations.

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China E-Government Development - Beijing Haulian Company Marketing Case Study

8 pages (2164 words) , Download 0 , Case Study

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The paper "China E-Government Development - Beijing Haulian Company" is a good example of a marketing case study. In this century of technology, every organization and government is embarking on a strategic plan to integrate the information technology system in their operations. Information technology is arguably the main aspect of the advanced technology that has revolutionized all kinds of organizations around the world.

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IMC Program for Nike Marketing Case Study

11 pages (3203 words) , Download 2 , Case Study

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The paper "IMC Program for Nike" is an outstanding example of a marketing case study. Communication is a method of sharing meaning and thoughts among individuals or organisations. In a marketing channel, communication is used to create a network, promote goods and services as well as to spread ideas.

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Integrated Marketing Communications Plan for Starbucks Marketing Case Study

11 pages (3131 words) , Download 0 , Case Study

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The paper "Integrated Marketing Communications Plan for Starbucks" is an outstanding example of a marketing case study. In the face of global competition, an organization should have a continuous exchange of ideas in order to attain a competitive advantage. An integrated marketing communications plan is, therefore, essential for successful integration of ideas (Blazevic, 2013).

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Marketing Essays