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Marketing Essays

Result for Subject Marketing:
19897 essays
Zara's Internationalisation - Advantage and Disadvantage of Zara's Multi-Brand Strategy Marketing Case Study
19 pages (4910 words) , Download 0 , Case Study
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The paper “Zara's Internationalisation - Advantage and Disadvantage of Zara's Multi-Brand Strategy” is a worthy example of a marketing case study. Zara is a Spanish accessories and clothing worldwide retailer that was founded by Amancio Ortega and Rosalia Mera in 1975. It is headquartered in La Coruna, Arteixo, Galicia in Spain’s northwest, and is the core brand of the larger Inditex Group.
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Integrated Marketing Communication for the Companies to Achieve the Desired Results Marketing Case Study
8 pages (2398 words) , Download 0 , Case Study
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The paper “Integrated Marketing Communication for the Companies to Achieve the Desired Results” is a suited example of the marketing case study. communicate, deliver and exchange offerings that have value for the clients, partners, and public at large. The marketing mix is such a tool that can be used in a business for the purpose of marketing and by the marketers.
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Customers Changing Their Perceptions towards Firms Participating in Corporate Social Responsibility Marketing Case Study
18 pages (712 words) , Download 0 , Case Study
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The paper “Customers Changing Their Perceptions towards Firms Participating in Corporate Social Responsibility” is a dramatic example of the marketing case study. Global warming has become a critical issue that is affecting the sustainable growth of the world. With the current levels of pollution, the attention of the world has turned towards conserving the environment.
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The Opportunity for a Potential Hotel Development at a Central Site in Guildford Town Marketing Case Study
18 pages (4534 words) , Download 0 , Case Study
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The paper "The Opportunity for a Potential Hotel Development at a Central Site in Guildford Town" is a good example of a business plan on marketing. For the purpose of putting up new projects, a thorough analysis is usually done prior to the actual establishment. The analysis evaluates the probable threats and opportunities that would affect the functionality of the business project to be set up.
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Market Assessment and Social Media Assessment - Seattle Aquarium Marketing Case Study
7 pages (21 words) , Download 0 , Case Study
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The paper "Market Assessment and Social Media Assessment - Seattle Aquarium" is a perfect example of a case study on marketing. Seattle Aquarium is a public aquarium that was established on May 20, 1977. It is located on Pier 59 on the Elliott Bay waterside in Seattle, Washington. The aquarium is popular for its promotion of marine conservation.
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How Can eBay Position for Changes in the E-Marketplace Marketing Case Study
12 pages (3611 words) , Download 0 , Case Study
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The paper "How Can eBay Position for Changes in the E-Marketplace?" is a perfect example of a case study on marketing. Innovation is one of the keys to organizational success and long-term sustenance. The objective of this study is to discuss how eBay can position itself in the changing e-commerce sector or e-marketplace.
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Peak Sealing Technologies - Arguments for and against Introducing Economy Tape Marketing Case Study
8 pages (2461 words) , Download 0 , Case Study
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The paper “Peak Sealing Technologies - Arguments for and against Introducing Economy Tape” is a pertinent example of a marketing case study. The company, Peak Sealing Technologies (PST), headquartered in Texas, is successful in gaining a competitive advantage through technological leadership and intensive research as well as development in such an edge of global competitive market structure.
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Retail Marketing: Expansion Strategy of Dorothy Perkins into Bangladesh Marketing Case Study
11 pages (2940 words) , Download 0 , Case Study
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The paper "Retail Marketing: Expansion Strategy of Dorothy Perkins into Bangladesh" is a perfect example of a case study on marketing. Dorothy Perkins is a UK-based firm, which has many branches across the world. Known for its range of women’s apparel and accessories, Dorothy Perkins is one of the biggest names across the globe.
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Consumer Behavior of Apple Company Marketing Case Study
6 pages (2158 words) , Download 1 , Case Study
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The paper "Consumer Behavior of Apple Company" is a perfect example of a case study on marketing. The company observed in the paper is an American technology business that engages in designing, developing, and selling electronics, computer software to the consumers and as well offers online services.
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Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group Marketing Case Study
10 pages (19 words) , Download 0 , Case Study
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The paper "Branding and Corporate Reputation Management: Corporate Reputation Management of Volkswagen Group" is a great example of a case study on marketing. The term “branding” is all about consumer perception. A particular brand is basically a cluster of emotional and functional values that promises a significant experience to customers.
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Marketing Social Media Strategy for Leicester City Football Club Marketing Case Study
14 pages (3443 words) , Download 1 , Case Study
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The paper "Marketing Social Media Strategy for Leicester City Football Club" is a perfect example of a case study on marketing. In 2016, LCFC won the English Premier League for the first time after being placed at 5000/1 odds to win the league ahead of the big clubs. LCFC fell short within its ability to communicate nationally and globally about its success.
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Importance of Marketing at Fortnum and Mason Marketing Case Study
10 pages (2481 words) , Download 1 , Case Study
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The paper "Importance of Marketing at Fortnum and Mason" is a perfect example of a case study on marketing. From the paper, one would make no mistake suggesting that if a company is willing to achieve success, it should be fully aware of the processes that taken place in the environment where it operates.
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Competition and Managing Guest Attendance: Hong Kong Disneyland Marketing Case Study
7 pages (1927 words) , Download 0 , Case Study
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The paper "Competition and Managing Guest Attendance: Hong Kong Disneyland" is a perfect example of a case study on marketing. In the year 1999, December 10th, the Hong Kong government legitimately signed an agreement with Disney to construct Disney theme park, dining, retail, entertainment, and hotel facilities which were to be opened in 2005.
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Various Aspects of Marketing of Toyota Camry Marketing Case Study
8 pages (1992 words) , Download 0 , Case Study
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The paper "Various Aspects of Marketing of Toyota Camry" is a perfect example of a case study on marketing. In spite of the fact that there are certain famous brands in the automobile industry, they may not always be the most successful ones. Quite the opposite: it often happens that those companies that seem to lack a distinct image sell the biggest number of cars.
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External and Internal Analysis of Supernature Oils Marketing Case Study
6 pages (19 words) , Download 0 , Case Study
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The paper "External and Internal Analysis of Supernature Oils" is a perfect example of a case study on marketing. This report focuses on Supernature Oils which is a small family-owned company that produces a limited range of cold-pressed rapeseed oils, following traditional methods. A careful examination of internal as well as external factors will be carried out.
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Implementation Plan of the Market Entry Mode in UK and US Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper "Implementation Plan of the Market Entry Mode in UK and US" is a perfect example of a case study on marketing. This project is based on the implementation plan of the internationalization motives of Xiaomi Inc. in the markets of the UK and USA. The company, which is best known for its marketing and selling of low-priced smartphones, is now planning to operate on a global platform.
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Strategic Brand Management Marketing Case Study
8 pages (2052 words) , Download 1 , Case Study
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The paper “Strategic Brand Management” is a sage example of a marketing case study. Beyond a reasonable doubt, it is safe to claim that in terms of international entrepreneurship an immensely important role plays strategic brand management. In other words, it helps to maintain, improve and uphold the brand at home as well as in international markets so its name is associated with positive results.
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Mobile Marketing Activities to Engage Customers Marketing Case Study
6 pages (1507 words) , Download 0 , Case Study
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The paper “Mobile Marketing Activities to Engage Customers” is a great example of a marketing case study. This paper focuses on a travel company titled “Expedia” and provides an in-depth analysis of mobile marketing activities that it uses to engage customers. It is suggested that the company covers all platforms and all devices in order to maximize the potential audience.
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The Competitive Advantage in Strategic and Sustainable Procurement Marketing Case Study
17 pages (4313 words) , Download 0 , Case Study
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The paper “The Competitive Advantage in Strategic and Sustainable Procurement” is a perfect example of a marketing case study. Procurement as part of the supply chain has been linked to the overall strategic development of the organization. Organizations do understand the role procurement plays in the organization, but aspects of outsourcing and globalization have given procurement a new outlook.
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Fashion Design and Product Development Marketing Case Study
10 pages (2620 words) , Download 0 , Case Study
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The paper "Fashion Design and Product Development" is a perfect example of a case study on marketing. The apparel product developer is an important part of the team that ensures the quality of products and their influence on the target audience. Furthermore, the product developer works on the profitability of a new collection or even a single piece.
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Integration, Incentives, and Innovation of Nikes Strategy Marketing Case Study
6 pages (1693 words) , Download 0 , Case Study
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The paper "Integration, Incentives, and Innovation of Nike’s Strategy" is a worthy example of a case study on marketing. William Jay Boweman and Philip H. Knight (CNN Money, 2016) founded Nike Company in 1964. Nike is the most renowned apparel and athletic shoe supplier. Nike is a global brand. Its principal areas of target comprise Europe, the USA, the Americas, and the Asia Pacific.
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Auditing Process at HK Cafe de Coral Group Marketing Case Study
11 pages (1 words) , Download 0 , Case Study
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Generally, the paper "Auditing Process at HK Cafe de Coral Group " is a good example of a marketing case study. The introduction of the paper focuses on the definition of international marketing. The paper also analyzes a company or rather organization benefits from engaging in international marketing.
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IBMs Marketing Mix in Germany Marketing Case Study
8 pages (2018 words) , Download 0 , Case Study
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The paper "IBM’s Marketing Mix in Germany" is an outstanding example of a marketing case study. The tremendous growth of the information technology industry in the last decade has foreseen increased competition among key global players including IBM and the entry of other small business enterprises. 
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External and Internal Environment Analysis of the American University in the Emirates Marketing Case Study
10 pages (7 words) , Download 0 , Case Study
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The paper "External and Internal Environment Analysis of the American University in the Emirates" is an outstanding example of a marketing case study. Business organisations have to focus more on effective marketing strategies in order for organisations to achieve competitive advantages and to meet customers’ on-demand expectations.
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Consumer Marketing - Otto Group Company Marketing Case Study
10 pages (2493 words) , Download 0 , Case Study
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Generally speaking, the paper "Consumer Marketing - Otto Group Company" is an outstanding example of a marketing case study. A business to consumer (B2C) is a developing e-commerce marketing model in which transactions are carried out between an entity and end-users of a product or service offered.
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Competitive Analysis of AT&T Marketing Case Study
6 pages (1488 words) , Download 0 , Case Study
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The paper "Competitive Analysis of AT&T " is an outstanding example of a marketing case study. AT&T is one of the main competitors that Verizon has to face in the US market. AT&T is a multinational telecommunication corporation with its headquarters at Whitacre Tower in Dallas. It is the second-largest provider of wireless phone service in the US, coming second to Verizon.
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Starbucks - Problems Analysis and Strategic Alternatives Marketing Case Study
6 pages (1502 words) , Download 0 , Case Study
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The paper “Starbucks - Problems Analysis and Strategic Alternatives” is a meaty example marketing case study. Asian market holds many benefits for Starbucks and the latter has partially entered it, opening its stores in Japan and China. However, there has not been representation in India yet. The entry was postponed several times.
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How to Boost Kuwait as a Market Where Sovereign Issue Debt Marketing Case Study
31 pages (7729 words) , Case Study
Nobody downloaded yet
The paper "How to Boost Kuwait as a Market Where Sovereign Issue Debt" is an outstanding example of a marketing case study. The study aims at finding out how Kuwait can be boosted as a market where the sovereign can issue debt. The paper will focus on the Kuwait bond market whereby analysis of the bond market and how it enhances the economy in Kuwait.
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Global Standardization in Marketing - Emirates Global Aluminum Marketing Case Study
7 pages (1779 words) , Download 0 , Case Study
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The paper "Global Standardization in Marketing - Emirates Global Aluminum" is a perfect example of a case study on marketing. The expansion of local companies all over the world has been a result of markets’ globalization and the productions’ potential globalization. The Emirates Global Aluminum (EGA) is a UAE locally based firm with the potential to expand.
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Business Expansion of Emirates House in the UK Marketing Case Study
6 pages (66 words) , Download 0 , Case Study
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The paper "Business Expansion of Emirates House in the UK" is a perfect example of a case study on marketing. Business is the best possible way to become global and stay connected with the global world through various operations and marketing activities. Corporate houses are running with the assistance of several strategies to compete with the rising complexities of the global business world.
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Environmental and Capability Analysis of Waitrose Marketing Case Study
13 pages (57 words) , Download 0 , Case Study
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The paper "Environmental and Capability Analysis of Waitrose" is a perfect example of a case study on marketing. Waitrose is identified to be one of the largest Retail Food Chain segments and a business unit of John Lewis Partnership (JLP). The business was founded in the year 1904 when it established its first store in London.
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Market Expansion Strategy for John Lewis in Dubai Marketing Case Study
16 pages (29 words) , Download 0 , Case Study
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The paper "Market Expansion Strategy for John Lewis in Dubai" is a perfect example of a case study on marketing. In the present world, facing challenges of rising competition and complexities, business expansion and strategic involvement have become the most demanding concerns for organizational sustainability and consistent growth.
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Target Market Analysis: Best Buy Marketing Case Study
9 pages (2309 words) , Download 0 , Case Study
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The paper "Target Market Analysis: Best Buy" is a perfect example of a case study on marketing. Best Buy is viewed by many as one of the most profitable and largest consumer electronics retailers in both North America and globally, with stores across the globe, the organization has been sustaining its profitability through effective strategy formulation and implementation.
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Travel with Us Company-Digital Marketing Marketing Case Study
11 pages (2764 words) , Download 0 , Case Study
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The paper "Travel with Us Company-Digital Marketing" is an outstanding example of a marketing case study. In the recent past, most companies are shifting to the trends of digital marketing. According to Csheing, digital marketing or e-marketing is the promotion of products or brands via one or more forms of electronic media. Normally; the internet is the channel that is mostly associated with digital marketing.
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A Competitive Market Analysis of the Potential Success of one of Apple's Existing Products Marketing Case Study
7 pages (1838 words) , Download 1 , Case Study
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The paper “A Competitive Market Analysis of the Potential Success of one of Apple’s Existing Products” is a meaty example of a marketing case study. Apple is a US-based company, offering a wide range of various products and services including PCs, laptops, MP3 players, smartphones, tablets, wearable devices (Apple Watch) as well as software products.
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Jamba Juices and Dunkin Donuts Strategies Marketing Case Study
6 pages (1538 words) , Download 0 , Case Study
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The paper “Jamba Juices and Dunkin Donuts Strategies” is an engrossing example of a marketing case study. Dunkin’ Donuts has applied Porter’s Five Forces in determining its competitive intensity and the attractiveness that it has in the market. The forces have been effective in helping Dunkin’ Donuts identifying the power of the business when they compare with the other competitors such as Starbucks.
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Global Trade - Marketing Mix for Mars Inc and the Snickers Bar Marketing Case Study
14 pages (3488 words) , Download 0 , Case Study
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The paper “Global Trade - Marketing Mix for Mars Inc. and the Snickers Bar” is an exciting example of a marketing case study. Over the years, Mars Inc. has been able to diversify its operations to become a global leader in a variety of foods. The company deals in the production of snacks, soft drinks, electronic automated payment services, pet care products, and meal foods.
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Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market Marketing Case Study
12 pages (218 words) , Download 0 , Case Study
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The paper "Marketing Director for a Company Originating from Hong Kong - Entering the Singaporean Market" is a good example of a marketing case study. This report aims at detailing the entry strategies that a retail company based in Hong Kong can adopt to penetrate the Singaporean market successfully.
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Product Evaluation - Fast Food Restaurant Marketing Case Study
6 pages (1510 words) , Download 0 , Case Study
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The paper “Product Evaluation - Fast Food Restaurant ” is an outstanding example of a marketing case study. Fast food restaurants are taking a toll on the American lifestyle with most people visiting the joints quite often. An estimated 50 million are served by these food joints daily. In that regard, I will evaluate the marketing mix of fast-food restaurants.
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Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions Marketing Case Study
7 pages (1824 words) , Download 0 , Case Study
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The paper “Fast Food Restaurants - Product Aspects with a Positive or Negative Influence on Client Perceptions” is a forceful example of the marketing case study. Nowadays, there are a lot of various products and services provided by an enormous amount of companies around the world. The most successful companies distribute their products on all continents.
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A Full E-Marketing for The In Thing Marketing Case Study
14 pages (4012 words) , Download 0 , Case Study
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It is the modern form of business practice that is involved with the marketing and conceptions through the internet along with other electronic systems. The idea of e-marketing can also be described as the execution of electronic applications and data that requires while marketing of any products in order to satisfy the expected requirements.
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E-marketing and Future Activities for Company Called The In Thing Marketing Case Study
14 pages (3929 words) , Download 0 , Case Study
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 Marketers have of late realized they influence the wants and demands of target clientele, by communicating what they have to offer to their potential customers. Thus, this report clearly outlines the strategic objectives undertaken by “The In Thing” with respect to getting its market share and realizing its business target. 
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Dealing with Customer Private Information Marketing Case Study
8 pages (2668 words) , Download 0 , Case Study
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In some instances, the principal company seeking the information may fail to conduct marketing research or use other shortcuts in acquiring such information. The privacy of customer information is vital because it defines the relationship between the customer and the respective organization. Firms grapple with the mentioned question.
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Toyota Promotion Campaign Analysis Marketing Case Study
6 pages (1785 words) , Download 0 , Case Study
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This new model seeks to explore new features such as larger interior space as well as heft. The particular car has proven to be an environment-friendly model that delivers a remarkably outstanding performance. For this brand to achieve its aimed objectives, great advertising campaigns must be under deployment with the right media.
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The Relevance of Marketing Concept to the 21st Century Business of Starbucks Marketing Case Study
7 pages (2173 words) , Download 0 , Case Study
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They have to develop a competitive edge over the industry despite the heavy competition or otherwise, the brand will eventually die out. This requires marketers to constantly upgrade their marketing tactics and strategies. In the 21st century, marketing is quite different from what it used to be a century before.
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Thorntons Ways to Gain a Competitive Advantage Marketing Case Study
10 pages (2636 words) , Download 0 , Case Study
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The paper “Thorntons’ Ways to Gain a Competitive Advantage” is a meaty example of the marketing case study. Organizations operate in environments that are characterized by stiff competition from other players in the same industry. In order to gain a competitive advantage, organizations ought to adopt one of Porter’s generic strategies in order to operate viably.
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Strategy and Positioning Analysis for Adidas Marketing Case Study
12 pages (3212 words) , Download 0 , Case Study
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The threat of substitute products covers the possibility of companies from other industries joining the sportswear industry. The sportswear industry has in the past provided opportunities for other companies to enter the market with new ideas with an example being Sketcher coming up with the idea of toning shoe.
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An Integrated Marketing Strategy for Carlstron Marketing Case Study
12 pages (3115 words) , Download 0 , Case Study
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The automobile products of the company are of high value, and they last long. The company believes that customers will be attracted to its products. Furthermore, the automobile products of the company are environment friendly. This appeals to a group of people, who will only buy products that conserves the environment.
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The Marketing Strategies Employed by Nissan in the UAE Marketing Case Study
20 pages (5338 words) , Download 5 , Case Study
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Nissan should ensure that the prices for its cars are lower than those charged by its rivals to attract more customers, including the low-income earners. Thirdly, Nissan should ensure that it uses both direct and indirect distribution channels to enable the products to reach consumers easily in the entire country.
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International Marketing Strategy - Nestle Marketing Case Study
10 pages (3117 words) , Download 1 , Case Study
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The paper "International Marketing Strategy - Nestle" is an outstanding example of a marketing case study. Business growth and expansions are something that business executives and owners always wish to have in the course of their management. Globalization has brought the need for businesses to expand and exploit markets that exist beyond the borders of their countries.
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