Marketing Evaluation of a Small Business - Research Paper Example

Attaching the card to the bracelet will ensure that it doesn’t get lost as children are prone to lose things. In addition to it, the GPS feature is attached to the bracelet and card which will help parents to monitor their children's spending patterns and can easily identify the different places where their children have visited. This will thereby help to take care of children and ensure that they don’t get lost. Thus, the card will help children and women, in particular, to carry out their normal lives at the same time ensure proper monitoring and ensure that they don’t get lost.

Mission & Vision

Mission: To create awareness and attract people towards the new credit card based on features and look towards attracting and retaining people so that the long term prospect of the card improves.

Vision: To improve the lifestyle of people by providing additional conform and features which helps people to carry out their lives in a smooth manner

Aims & Objectives

The business looks to achieve the following

Firstly, have a customer base which is of more than 1 million people within a span of 3 years

Secondly, look to continuously upgrade the card and new features so that customers find the card interesting and every time they discover something new in the product. This will help to ensure that they will be satisfied and will be able to meet their different needs.

Thirdly, develop marketing strategies which are aimed towards attracting new and potential customers and at the same time have retention strategies so that the old customers can be retained