Situational Influences and Consumer Buying Behaviours - GM Holden Ltd - Case Study Example

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The paper "Situational Influences and Consumer Buying Behaviours - GM Holden Ltd " is a great example of a marketing case study. Selling a product to consumers has become a complex process. In the contemporary competitive business environment, understanding situational influences that affect consumer buying behaviour is paramount for marketers…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

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