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IKEA Indian Market Venture - Case Study Example

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Summary

The paper "IKEA Indian Market Venture" Is a good example of a Marketing Case Study. Globalization and expansion into new markets have in the last two decades as an attractive business management approach. In this regard, a majority of the organizations have increasingly invested in the global foreign markets in a bid to increase their markets as well as expand their market bases. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 11 (2750 words)
Downloads: 0

Extract of sample "IKEA Indian Market Venture"

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