Relational Basis of Word-of-Mouth and Buzz marketing Practices - Case Study Example

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The paper "Relational Basis of Word-of-Mouth and Buzz marketing Practices" is a perfect example of a Marketing Case Study. The purpose of the paper is to determine Red Bull’s source of brand equity, Red Bull’s marketing program contribution to brand equity and the impact of Red Bull’s diversification into other products. …

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Subject: Marketing
Type: Case Study
Level: Masters
Pages: 6 (1500 words)
Downloads: 0

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