Factors Affecting Consumer Behaviour - iPhone - Case Study Example

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Summary

The paper "Factors Affecting Consumer Behaviour - iPhone" is a perfect example of a marketing case study. Consumer decision making is the process by which a consumer makes a logical choice of a product or a service depending on all the available options. This is a rational process that involves the consumer evaluating the available products or services and making a decision based on his/her wants and needs (Perreau, 2014)…

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 17 (4250 words)
Downloads: 0

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