Internal Factors that Might Affect the Consumers in the Airline Industry - Coursework Example

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The paper "Internal Factors that Might Affect the Consumers in the Airline Industry" is a great example of marketing coursework. The research tries to explain the numerous levels that consumers do pass when confronted with a decision to buy services in the airline industry. These levels are the need recognition, information search, pre-purchase assessment, purchase, usage as well as post-consumption…

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Subject: Marketing
Type: Coursework
Level: Undergraduate
Pages: 14 (3500 words)
Downloads: 0

Extract of sample "Internal Factors that Might Affect the Consumers in the Airline Industry"

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