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Marketing Essays

Result for Subject Marketing:
19897 essays
International Marketing Research Arts Alliance Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
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It is important for the firms to gain an insight into their business and its capability to invest in the product, in the new or existing markets (Teece, 2010). The current study focuses on Arts Alliance which is a UK based venture capitalist. The company is considering investing in the rights of the Lambs rum brand.
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Applied Consumer Behaviour: Lexus 2015 Marketing Case Study
10 pages (2815 words) , Download 0 , Case Study
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The advertisement campaign is highly innovative as it uses a more customized approach that clearly aligns viewer’s preferences with that of the features of the concerned product. I feel the use of a dark backdrop highly accentuates the sleek, chiseled edges of the car and its fast movements across the roads show how comfortable the ride will be. 
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Branding Innovation of Coca-Cola Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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People are looking for healthy alternatives to soft drinks and caffeine content drinks on the grounds of harmful health impacts. The new energy drink will be based on low caffeine organic food contents. The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized. 
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Decision Making and Impact Marketing Case Study
6 pages (1518 words) , Download 0 , Case Study
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The success of JetBlue’s Cheap Flights is dependent on ethical decision making in response to the possible regulatory and ethical issues. Effective decision making and strategy will aid Cheap Flights to set the pace and standards in the air travel industry, while at the same time attaining a positive reputation for offering cheap and affordable flights.
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Identification of an Advertisement Opportunity for Penhaligon Perfume Marketing Case Study
7 pages (2028 words) , Download 2 , Case Study
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Penhaligon's is a British perfumer based in London. They have been in business for more than 100 years. They use high-quality ingredients with the latest fragrances technology with each bottle containing a blend of the traditional scents. The fragrances are still made and sold in England besides shipping to different countries worldwide that consume perfumes.
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Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market Marketing Case Study
7 pages (2049 words) , Download 0 , Case Study
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The paper “Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market” is an original example of a marketing case study. Kentucky fried chicken (KFC) is a fast food industry that has been experiencing fast growth and expansion in the UK fast food market. This company according to Andrew, (2009, p.3) mainly sells fried chicken, salads, sandwiches, and wraps.
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Coca-Cola Integrated Marketing Communications Marketing Case Study
7 pages (3700 words) , Download 1 , Case Study
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The paper “Coca-Cola Integrated Marketing Communications” is a meaningful example of a marketing case study. The Coca-Cola Company has an elaborate Integrated Marketing Communications (IMC) for its famous brand, Coca-Cola. The integrated Marketing Communications (IMC) of the company for the Coca-Cola brand entails the use of both conventional and unorthodox marketing strategies.
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Tesla Sustainable Environmental Competitive Advantage Marketing Case Study
12 pages (2993 words) , Download 0 , Case Study
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The paper “Tesla Sustainable Environmental Competitive Advantage” is a forceful example of a marketing case study. Companies in the global setting are dedicated to achieving sustainability goals notwithstanding the economic challenges that face many parts of the world, the social challenges such as unemployment, and the environmental problems such as climate change.                             Introduction Companies in the global setting are dedicated at achieving the sustainability goals notwithstanding the economic
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Social Media Marketing Strategy of Eagle Boys Marketing Case Study
6 pages (1636 words) , Download 0 , Case Study
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The paper "Social Media Marketing Strategy of Eagle Boys" is a perfect example of a case study on marketing. Social media marketing is defined as the way of marketing used by companies via social media channels. SMM is used by companies to engage customers in communication which leads to the achievement of business and marketing goals.
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Branding and Corporate Reputation Marketing Case Study
6 pages (1496 words) , Download 0 , Case Study
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The paper "Branding and Corporate Reputation" is a good example of a case study on marketing. If one takes a close look at the contemporary business world one will be able to see that it is significantly different from its counterpart from the past. Today companies are no longer fixed as maximizing the return on investment at any cost but are likely to improve their performance.
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The Leadership and Creativity of Google Marketing Case Study
8 pages (2018 words) , Download 0 , Case Study
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The paper "The Leadership and Creativity of Google" is a perfect example of a case study on marketing. If one takes a close look at the contemporary business world, one will be able to see that the most successful companies are those that are also quite innovative. Google should be regarded as one of the most successful and innovative companies in history.
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City Marketing of Bordeaux Marketing Case Study
19 pages (4734 words) , Download 0 , Case Study
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The paper "City Marketing of Bordeaux" is a perfect example of a case study on marketing. City marketing is becoming an important concept in the modern-day. Particularly, different cities represent the powerhouses of the tourism and hospitality industry. The cities serve as cultural hubs with varied assets and tourist attractions.
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Understanding Retail Marketing and Customer Satisfaction at Luxury Clothing Brands Marketing Case Study
8 pages (2606 words) , Download 0 , Case Study
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The paper “Understanding Retail Marketing and Customer Satisfaction at Luxury Clothing Brands” is a forceful example of a marketing case study. Considered to be one of the oldest professions in the world, selling is the basic form of exchanging goods and services. In the beginning, people bartered, which has evolved into the present system of transactions.
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Social Media Presence of Bic Marketing Case Study
8 pages (2021 words) , Download 0 , Case Study
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The paper "Social Media Presence of Bic" is a perfect example of a case study on marketing. This paper analyses presence of Bic in social media and the failures that are associated with this company. The first section presents comprehensive situation analysis, followed by an examination of objectives and target audience.
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Hamleys: An Environmental Analysis of Its Business Environment Marketing Case Study
9 pages (2679 words) , Download 0 , Case Study
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The paper "Hamleys: An Environmental Analysis of Its Business Environment" is a perfect example of a case study on marketing. A brief overview of the business environment in the United Kingdom (UK) has revealed that it is predominantly competitive. Other descriptive details emphasized the essential mechanisms that make the environment conducive for investors.
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Consumer Buying Process of Porsche Panamera Marketing Case Study
10 pages (2512 words) , Download 0 , Case Study
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The paper "Consumer Buying Process of Porsche Panamera" is a perfect example of a case study on marketing. If one takes a close look at the automobile industry, one will be able to see that there is a handful of brands that have a distinct image and are easily recognizable. Porsche is one of those brands: the fundamentals of its designs have not changed for numerous decades.
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Creation of a Digital Marketing Strategy and Plan for BBC News Channel Marketing Case Study
11 pages (2766 words) , Download 1 , Case Study
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The paper "Creation of a Digital Marketing Strategy and Plan for BBC News Channel" is a perfect example of a case study on marketing. If one takes a close look at the contemporary world one will be able to see that it is significantly different from its counterpart from the past. Indeed, the way in which humanity lived at the end of the previous century can hardly be compared to the modern-day.
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General Electric, General Motors, and Ford's Market Level Strategy Marketing Case Study
6 pages (1701 words) , Download 0 , Case Study
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The paper “General Electric, General Motors, and Ford’s Market Level Strategy” is a detailed example of a marketing case study. General Electric is a massive, highly profitable, and diversified multinational that has many very good but much-unrelated businesses. Commercial financing and airplane engines carry numerous opportunities for economies of scale and cost reduction.
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Zara - Global Markets and Entry Strategies Marketing Case Study
8 pages (51 words) , Download 1 , Case Study
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The paper “Zara - Global Markets and Entry Strategies” is a thoughtful example of the marketing case study. Zara is an international fashion brand based in Spain. It is considered the most profitable brand of Inditex. Inditex is known as the largest apparel retailer in the world. Zara has approximately 2000 stores worldwide. The company started internalization from the year of 1988.
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Measuring Service Quality in the Chinese Telecommunications Industry Marketing Case Study
13 pages (3416 words) , Download 0 , Case Study
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The paper “Measuring Service Quality in the Chinese Telecommunications Industry ” is a useful example of a marketing case study. Unlike in the manufacturing industry where products are produced as sold to customers through different chains, in the services industry customers are an important part of the production process.
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Advertising Campaign Plan of Coca Cola Marketing Case Study
14 pages (4412 words) , Download 0 , Case Study
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The paper "Advertising Campaign Plan of Coca Cola" is a perfect example of a case study on marketing. The purpose of this report is to build up an innovative advertising campaign plan in relation to the exercise of emotional plea. For this, the organization, Coca Cola has been considered as a case. The company has a strong stand in the beverage industry and a leader among the beverage companies.
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Strategic Marketing Analysis of Thorntons Marketing Case Study
15 pages (3974 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of Thornton’s" is a perfect example of a case study on marketing. Thornton’s, for years, has been attempting to convince UK consumers that it is a sophisticated and elegant brand with superior premium quality. All efforts to revitalize the brand under this system continue to cause the business to fall behind the competition in this saturated market.
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The Organisations Motivation for Entering the Chinese Market - UBER Marketing Case Study
14 pages (2418 words) , Download 0 , Case Study
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The paper "The Organisation’s Motivation for Entering the Chinese Market - UBER" is an outstanding example of a marketing case study. Uber made its first internationalisation efforts through a debut into the Paris service car app market in 2011. Expanding outside the United States, Uber has made progress in expanding its taxi services to Europe, Africa, and Asia.
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PR Issue Facing Indonesia Marketing Case Study
10 pages (2406 words) , Download 0 , Case Study
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The paper "PR Issue Facing Indonesia" is an outstanding example of a marketing case study. Public relations (PR) involve the communication strategy which ends ups building mutual benefits between an organization such as the government or a business and the public. A public relation issue will arise if only the organization is benefiting from a situation whereas the public does not benefit from it.
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Travel with Us E-Marketing Strategy Marketing Case Study
11 pages (2869 words) , Download 0 , Case Study
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Generally, the paper "Travel with Us E-Marketing Strategy" is an outstanding example of a marketing case study. “TRAVEL WITH US” is a small family-run travel agency based in Huddersfield. We are a small organization whose main business revolves around the provision of package holidays and UK weekend breaks.
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Analysis of Ad Campaign - Coca-Cola Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
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The paper "Analysis of Ad Campaign - Coca-Cola" is an outstanding example of a marketing case study. Advertising is a type of marketing used in the encouragement or persuading an audience to buy a product or service. Carrying out advertisements is usually to try to convince the audience to buy something by pleasing their needs or wants.
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World Dot Singapore Strategy Marketing Case Study
18 pages (4680 words) , Download 0 , Case Study
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The paper "World Dot Singapore Strategy " is an outstanding example of a marketing case study.  A strategy is an organizational plan or plot that is unique to that organisation, well designed and given much thought which when followed the organisation is highly likely to achieve its intended objectives.
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McDonalds Marketing Profile Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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The paper "McDonalds Marketing Profile" is an outstanding example of a marketing case study. McDonald's Corporation is a public company and runs its business as an international franchised hamburger fast-food restaurants since 1974 in the United Kingdom and founded in the United State in 1940 (McDonald's Corporation).
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Strategies for Porsche Marketing Case Study
10 pages (2633 words) , Download 0 , Case Study
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The paper "Strategies for Porsche" is a good example of a marketing case study. Managers of an organization must recognize, anticipate and deal with the changes of the external and internal environment of an organization in order to achieve its goals and objectives. It is difficult for the management of an organization to understand that exactly in which area the change will take place.
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Nandos Customer Service Marketing Case Study
14 pages (3549 words) , Download 0 , Case Study
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The paper "Nandos Customer Service " is an outstanding example of a marketing case study. Nando’s is an international fast-food chain specializing in the provision of Portuguese food mainly based on chicken to its customers. The restaurant began as a humble Portuguese restaurant in Rosettenville, South Africa offering succulent, spicy, flame-grilled chicken when it was bought by Duarte and Brozin for R 80000.
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Luxury Brand Management and International Events Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
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The paper “Luxury Brand Management and International Events” is an original example of a marketing case study. The main objective of the document is to provide more insight into Bugatti, which is one of the most outstanding luxury car brands. The report particularly focuses on Bugatti’s identity and image as well as its strengths, weaknesses, some opportunities.
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Role of the Internet, Mobile and SNS in Global Brand Building - Ayam Brand Singapore Marketing Case Study
6 pages (1717 words) , Download 0 , Case Study
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The paper "Role of the Internet, Mobile and SNS in Global Brand Building - Ayam Brand Singapore " is an outstanding example of a marketing case study. The process of promoting brand values to the customers has undergone a major change over the last decade or so. Organizations no longer rely on conventional marketing channels to reach out to the target customers.
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Brand Management - Nandos Fast Food Marketing Case Study
8 pages (2403 words) , Download 0 , Case Study
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The paper “Brand Management - Nando’s Fast Food” is an excellent example of a marketing case study. Nando’s brand as a quick-service food outlet is not as strong as the other competitors. For one, nobody thinks of Nando’s as a food delivery outlet, unlike the competition. Similarly, none of the people interviewed thought of the establishment as a drive-through.
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International Luxury Branding Analysis of Louis Vuitton Marketing Case Study
6 pages (1539 words) , Download 1 , Case Study
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The paper "International Luxury Branding Analysis of Louis Vuitton" is an outstanding example of a marketing case study. Because of the highly weighted status and style that they give to the consumers, luxury brands are among the few business commodities that people all over the world love (Dubois and Czellar, 2002, p. 157).
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Innovation in the UK Fashion Retailing Firms - Class and Glaze Marketing Case Study
13 pages (3406 words) , Download 0 , Case Study
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The paper "Innovation in the UK Fashion Retailing Firms - Class and Glaze" is an outstanding example of a marketing case study. C&G (Class and Glaze) is a fashion-retailing firm that was recently established and got a chance to take part in this year’s British Fashion Week. The firm received excellent reviews and it wants to build upon the reviews it received during the fashion week but it has limited resources for marketing.
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IBM Expansion Approach in the German Market Marketing Case Study
30 pages (7495 words) , Case Study
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The paper "IBM Expansion Approach in the German Market" is an outstanding example of a marketing case study. The world’s information technology industry is of age and yet new devices and applications continue to emerge. The business models can be said to be at maturity phase evident from the slowing innovation.
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Marketing and Social Media Marketing Case Study
6 pages (1555 words) , Download 0 , Case Study
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The paper “Marketing and Social Media” is a thrilling example of a marketing case study. In the recent past, companies have lost their clients as a result of social media marketing fails. For instance, the highly-acclaimed discount store, Wal-Mart, offered an all-expense-paid tour in the US for bloggers with the intention of marketing the business.
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Starbucks Cafe Marketing Marketing Case Study
13 pages (3334 words) , Download 0 , Case Study
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The paper "Starbucks Cafe Marketing " is an outstanding example of a marketing case study. A marketing plan is a reviving step for any organisation to give new directions to their business activities. A marketing plan must have a defined objective and vision on how to obtain the objectives (Aminattaheri, Sorooshian, and Aghabakhshi, 2013).
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Samsung Galaxy S7 Marketing Marketing Case Study
15 pages (3803 words) , Download 0 , Case Study
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The paper "Samsung Galaxy S7 Marketing " is an outstanding example of a marketing case study. This paper provides a marketing plan for the Samsung Galaxy s7, which is the newest product that Samsung has launched recently. The company was started by Lee and it is based in South Korea and its annual average earnings sum up to $300 billion US dollars (Samsung, 2016).
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Apple Company Marketing Marketing Case Study
8 pages (1935 words) , Download 0 , Case Study
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Generally, the paper "Apple Company Marketing " is an outstanding example of a marketing case study. Apple’s iPhone SE, produced on March 21, 2016 (http://www.apple.com/hotnews/) fits this market analysis because it is one of those innovated, advanced and inspiring product, which enjoys global attention.
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Balanced HR Score Card for Google Inc Marketing Case Study
7 pages (1900 words) , Download 0 , Case Study
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Understanding the fundamentals of an integrated and intuitive online experience through intelligent, self-learning, and interactive tools that communicate with online users and present relevant information is what Google Inc endeavors for through the launch of its application portfolio and its constant expansion.
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The Red Cross Blood Donation Campaign Marketing Case Study
13 pages (3493 words) , Download 0 , Case Study
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They are humanitarian entities that are known throughout the world and they have a basic desire and expectation to do nothing more than serve their generation and help people to survive severe and difficult humanitarian circumstances and situations. Based on these core values, strengths and weaknesses can be deduced.
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The Airbus A380 Project Failure Marketing Case Study
8 pages (2565 words) , Download 0 , Case Study
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The project was viewed as a groundbreaking project for greater projects and a higher level of clientele and production. Instead, this production led to EADS’s major surgery and re-organization from the top management to the production floors. The company’s executives had to undertake measures to caution it from the results of the misfortunate project.
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ELIE SAAB Brand Image Marketing Case Study
7 pages (1825 words) , Download 0 , Case Study
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Many company’s success in the last five years has grown rapidly in the ready-to-wear product line which has become the company’s new business tagline. A clear vision for any organization is very important. In this case company, ELIE SAAB is having a very clear vision. The main objective of the company is to be a niche premium brand.
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Analysis of the Market of Coca-Cola Product Marketing Case Study
7 pages (1886 words) , Download 0 , Case Study
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The paper "Analysis of the Market of Coca-Cola Product" is an outstanding example of a marketing case study. Coca-Cola is a product manufactured by the Coca-Cola company, which is a nonalcoholic multinational soft drink manufacturer headquartered in Georgia. The company occupies the ownership rights to Coca-Cola carbonated drink that the company invented in 1886, in Columbus.
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Emirates Group Communication Mix Marketing Case Study
8 pages (2204 words) , Download 0 , Case Study
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The paper "Emirates Group Communication Mix" is an outstanding example of a marketing case study. The Emirates Group is a company that has invested in the aviation, tourism, travel and leisure industries. The company started its operations in Dubai, and it has since expanded and grown to become the biggest employer in the region.
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Applied Buyer's Behavior in the Coca-cola Company Marketing Case Study
9 pages (2345 words) , Download 0 , Case Study
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The paper "Applied Buyer's Behavior in the Coca-cola Company " is a worthy example of a case study on marketing. Marketing is an essential aspect in the lifeline of every organization as it’s the only way of expanding the company’s product market and arousing interest in the people on the products.
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Work and rgnistinl Change of a 4 Star Lakeside Hall Hotel Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
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The paper "Work and Оrgаnisаtiоnаl Change of a 4 Star Lakeside Hall Hotel " is a perfect example of a case study on marketing. For any business or organization to gain success it is quite important that along with sound marketing strategies it also has a good and well-trained workforce. The hospitality industry above all requires a good workforce for their success.
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Customer Service Strategies: New Look Hair Salon Marketing Case Study
8 pages (2180 words) , Download 0 , Case Study
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The paper "Customer Service Strategies: New Look Hair Salon"  is a wonderful example of a  case study on marketing. The main objective of any business is to make profits. In order to make profits, a business must break even, which is a point whereby it is able to meet all its costs. The revenue obtained after the breakeven point is profit.
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Emirates Airlines Case Analysis Marketing Case Study
8 pages (2254 words) , Download 0 , Case Study
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The lean structure of management and the ability to quickly make decisions play a significant role in the company’s growth strategy. Creating value in addition to accomplishing goals are essential strategic standards in globalization (Namaki, 2008). This is why Emirates constantly work to better their services internationally.
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