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Marketing Essays

Result for Subject Marketing:
19914 essays
Social Media Strategy of Starbucks Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
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The paper "Social Media Strategy of Starbucks" is a decent example of a Marketing case study. The extraordinary growth of Starbucks has mostly been connected to the emphasis the management has placed on the recruitment of talented people that are capable of sustaining their rate of development that the organization has been associated with.
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Newman Vintage - Possible Expansion into Canada Marketing Case Study
13 pages (3579 words) , Download 0 , Case Study
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The paper "Newman Vintage - Possible Expansion into Canada " is an outstanding example of a marketing case study. This paper is a business report on the feasibility of Canada as a new market for Newman Vintage as a wine-making company based in Australia. Canada as a country fit for any business is reviewed and the prevailing business environment analyzed.
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EDF Energy Market Marketing Case Study
12 pages (3316 words) , Download 0 , Case Study
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The paper "EDF Energy Market " is an outstanding example of a marketing case study. This paper helps established that the EU has been very specific and resolute in policy formulation and enactment of energy generation and use. Energy has a central role in driving economic growth in Europe and maintaining economic, social and political stability.
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La Trobe University Museum of Art Brand Analysis Marketing Case Study
11 pages (3341 words) , Download 0 , Case Study
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The paper "La Trobe University Museum of Art Brand Analysis" is an outstanding example of a marketing case study. LUMAs’ brand has grown over years overcoming various challenges as it tries to achieve its core objective of art knowledge sharing and preservation of historical and contemporary art products.
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Market Opportunities for McDonald's to Attract and Retain More Customers Marketing Case Study
8 pages (2196 words) , Download 0 , Case Study
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The paper “Market Opportunities for McDonald's to Attract and Retain More Customers” is an opportune example of the marketing case study. McDonald's is rated among the globe chief chain of Hamburger fast food restaurants and has an enormous customer base (Derdak & Pederson, 2004). The main branch is in the USA.
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Consumer Demand and Advertising Strategy Marketing Case Study
10 pages (2713 words) , Download 0 , Case Study
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The paper "Consumer Demand and Advertising Strategy" is a perfect example of a case study on marketing. According to Katke (2007), advertising has the most impact on the minds of the viewers and realizes a lot of exposure for the brand. Advertising is a component of the promotional mix decided upon by a business to achieve desired marketing objectives and meet revenue and profitability goals.
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Apple Incorporated Marketing Plan Marketing Case Study
20 pages (5036 words) , Download 0 , Case Study
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Apple Company is engaged in designing personal computers, mobile phones, tablets, peripheral devices, accessories, hardware, and software. Being involved in a number of industries, Apple has diversified its customer base from basic consumers using the products on the daily basis up to the corporate and professional segment, applying complex programs for business purposes.
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New Product Development and Apples Marketing Strategy Marketing Case Study
8 pages (2164 words) , Download 1 , Case Study
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Apple has secured a matchless status in the field of the consumer electronics business. The company is working as a leading brand of electronics and computers related products and it is widely believed that this strong and stable position has been contributed by adequate marketing and new product development strategies employed by Apple.
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Analysis of Ethical Issues Confronting Nestle Group Marketing Case Study
9 pages (2694 words) , Download 2 , Case Study
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The paper "Analysis of Ethical Issues Confronting Nestle Group" is a worthy example of a case study on marketing. For the last twenty-five years, Nestlé Company has been voted as the least ethical company. It is now facing the longest boycott mostly as a result of Baby Milk due to failure to comply with the set standards of marketing.
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Customer Service Management for Travel and Tourism in Ryanair Company Marketing Case Study
10 pages (2989 words) , Download 0 , Case Study
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The paper "Customer Service Management for Travel and Tourism in Ryanair Company' is a good example of a case study on marketing. The focus company in this report is the Ryanair Company, which was founded by the Ryan family in 1985 (Ganusauskaitė and Tauraitė-Kavai, 2014). Ryanair started by operating between Waterford and London through the use of a 15-seater Bandeirante aircraft.
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International Marketing Challenge at Hilton Hotels and Recommended Solutions Marketing Case Study
12 pages (3845 words) , Download 1 , Case Study
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The paper "International Marketing Challenge at Hilton Hotels and Recommended Solutions" is a delightful example of a case study on marketing. During recent years, the concept of marketing has become less restricted to product promotions. Rather, it has transformed into a full-fledged process of creating a long-term brand image in an increasingly globalized world (Dumitrescu & Vinerean 2010).
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Polaroid SWOT Analysis Marketing Case Study
10 pages (2810 words) , Download 0 , Case Study
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The paper "Polaroid SWOT Analysis " is an outstanding example of a marketing case study. The quality problem is the main issues facing the business as outlined in the case study. The company is operating in a highly competitive field where the quality of products is a major issue of consideration and a factor of market competitiveness.
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Online Marketing: The Nike Company Marketing Case Study
11 pages (3003 words) , Download 0 , Case Study
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The paper "Online Marketing: The Nike Company" is a good example of a case study on marketing. The Nike shoe company is a leading athletic shoe manufacturing company in the world. Its fame and growth have continually developed over the years. The company is an American company. It was founded back in the year 1964on 25 January.
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Description and Evaluation of Ballantynes Social Media Marketing Case Study
8 pages (2037 words) , Download 0 , Case Study
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As an integral Ballantynes social networking platform, Facebook is one of the leading social media with the largest subscription in the world. It also has a high presence in almost all countries. The allegation is that were it a country; it would be the most populous nation because it has over 2.5 billion subscribers, most of whom are adults.
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Art Market and Current Trends: SOFA Chicago Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
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This was the time several markets were being faced with troubling times, due to major countercultural movements in the US., Vietnam War, the economic crisis, and the uncertainty that was prevalent in the Middle East. The radical movements in the US in the late 1960s and early 1970s shook the art market drained the achievements that had been made by most artists.
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Structural Organization and Marketing Strategy for Gymboree Marketing Case Study
6 pages (1691 words) , Download 0 , Case Study
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The company has been on its expansion and has included a number of programs that useful during different levels of children's growth. They have developed Gymboree play and music centers that offer non-therapeutic sensory-motor, early childhood art, and music program, they do establish birthday parties.
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UK FMCG Market Analysis: Arts Alliance acquiring Lambs Rum Marketing Case Study
10 pages (2829 words) , Download 0 , Case Study
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It is quite clear that Lamb’s Rum enjoys much popularity among its customers, residing both in the United Kingdom as well as outside the country. Also, it can be commented from the ratios thus shown by the study, highlights that the Lamb’s Rum has to face healthy competition from brands like Wiser’s, Polar Ice, and Mc Guinness.
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International Marketing Research Arts Alliance Marketing Case Study
11 pages (3194 words) , Download 0 , Case Study
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It is important for the firms to gain an insight into their business and its capability to invest in the product, in the new or existing markets (Teece, 2010). The current study focuses on Arts Alliance which is a UK based venture capitalist. The company is considering investing in the rights of the Lambs rum brand.
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Applied Consumer Behaviour: Lexus 2015 Marketing Case Study
10 pages (2815 words) , Download 0 , Case Study
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The advertisement campaign is highly innovative as it uses a more customized approach that clearly aligns viewer’s preferences with that of the features of the concerned product. I feel the use of a dark backdrop highly accentuates the sleek, chiseled edges of the car and its fast movements across the roads show how comfortable the ride will be. 
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Branding Innovation of Coca-Cola Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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People are looking for healthy alternatives to soft drinks and caffeine content drinks on the grounds of harmful health impacts. The new energy drink will be based on low caffeine organic food contents. The target market will involve children above 12 years to an older population who want to keep themselves healthy and energized. 
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Decision Making and Impact Marketing Case Study
6 pages (1518 words) , Download 0 , Case Study
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The success of JetBlue’s Cheap Flights is dependent on ethical decision making in response to the possible regulatory and ethical issues. Effective decision making and strategy will aid Cheap Flights to set the pace and standards in the air travel industry, while at the same time attaining a positive reputation for offering cheap and affordable flights.
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Identification of an Advertisement Opportunity for Penhaligon Perfume Marketing Case Study
7 pages (2028 words) , Download 2 , Case Study
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Penhaligon's is a British perfumer based in London. They have been in business for more than 100 years. They use high-quality ingredients with the latest fragrances technology with each bottle containing a blend of the traditional scents. The fragrances are still made and sold in England besides shipping to different countries worldwide that consume perfumes.
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Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market Marketing Case Study
7 pages (2049 words) , Download 0 , Case Study
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The paper “Marketing Culture - Changes That Kentucky Fried Chicken Is Facing in UK Market” is an original example of a marketing case study. Kentucky fried chicken (KFC) is a fast food industry that has been experiencing fast growth and expansion in the UK fast food market. This company according to Andrew, (2009, p.3) mainly sells fried chicken, salads, sandwiches, and wraps.
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Coca-Cola Integrated Marketing Communications Marketing Case Study
7 pages (3700 words) , Download 1 , Case Study
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The paper “Coca-Cola Integrated Marketing Communications” is a meaningful example of a marketing case study. The Coca-Cola Company has an elaborate Integrated Marketing Communications (IMC) for its famous brand, Coca-Cola. The integrated Marketing Communications (IMC) of the company for the Coca-Cola brand entails the use of both conventional and unorthodox marketing strategies.
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Tesla Sustainable Environmental Competitive Advantage Marketing Case Study
12 pages (2993 words) , Download 0 , Case Study
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The paper “Tesla Sustainable Environmental Competitive Advantage” is a forceful example of a marketing case study. Companies in the global setting are dedicated to achieving sustainability goals notwithstanding the economic challenges that face many parts of the world, the social challenges such as unemployment, and the environmental problems such as climate change.                             Introduction Companies in the global setting are dedicated at achieving the sustainability goals notwithstanding the economic
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Social Media Marketing Strategy of Eagle Boys Marketing Case Study
6 pages (1636 words) , Download 0 , Case Study
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The paper "Social Media Marketing Strategy of Eagle Boys" is a perfect example of a case study on marketing. Social media marketing is defined as the way of marketing used by companies via social media channels. SMM is used by companies to engage customers in communication which leads to the achievement of business and marketing goals.
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Branding and Corporate Reputation Marketing Case Study
6 pages (1496 words) , Download 0 , Case Study
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The paper "Branding and Corporate Reputation" is a good example of a case study on marketing. If one takes a close look at the contemporary business world one will be able to see that it is significantly different from its counterpart from the past. Today companies are no longer fixed as maximizing the return on investment at any cost but are likely to improve their performance.
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The Leadership and Creativity of Google Marketing Case Study
8 pages (2018 words) , Download 0 , Case Study
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The paper "The Leadership and Creativity of Google" is a perfect example of a case study on marketing. If one takes a close look at the contemporary business world, one will be able to see that the most successful companies are those that are also quite innovative. Google should be regarded as one of the most successful and innovative companies in history.
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City Marketing of Bordeaux Marketing Case Study
19 pages (4734 words) , Download 0 , Case Study
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The paper "City Marketing of Bordeaux" is a perfect example of a case study on marketing. City marketing is becoming an important concept in the modern-day. Particularly, different cities represent the powerhouses of the tourism and hospitality industry. The cities serve as cultural hubs with varied assets and tourist attractions.
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Understanding Retail Marketing and Customer Satisfaction at Luxury Clothing Brands Marketing Case Study
8 pages (2606 words) , Download 0 , Case Study
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The paper “Understanding Retail Marketing and Customer Satisfaction at Luxury Clothing Brands” is a forceful example of a marketing case study. Considered to be one of the oldest professions in the world, selling is the basic form of exchanging goods and services. In the beginning, people bartered, which has evolved into the present system of transactions.
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Social Media Presence of Bic Marketing Case Study
8 pages (2021 words) , Download 0 , Case Study
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The paper "Social Media Presence of Bic" is a perfect example of a case study on marketing. This paper analyses presence of Bic in social media and the failures that are associated with this company. The first section presents comprehensive situation analysis, followed by an examination of objectives and target audience.
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Hamleys: An Environmental Analysis of Its Business Environment Marketing Case Study
9 pages (2679 words) , Download 0 , Case Study
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The paper "Hamleys: An Environmental Analysis of Its Business Environment" is a perfect example of a case study on marketing. A brief overview of the business environment in the United Kingdom (UK) has revealed that it is predominantly competitive. Other descriptive details emphasized the essential mechanisms that make the environment conducive for investors.
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Consumer Buying Process of Porsche Panamera Marketing Case Study
10 pages (2512 words) , Download 0 , Case Study
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The paper "Consumer Buying Process of Porsche Panamera" is a perfect example of a case study on marketing. If one takes a close look at the automobile industry, one will be able to see that there is a handful of brands that have a distinct image and are easily recognizable. Porsche is one of those brands: the fundamentals of its designs have not changed for numerous decades.
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Creation of a Digital Marketing Strategy and Plan for BBC News Channel Marketing Case Study
11 pages (2766 words) , Download 1 , Case Study
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The paper "Creation of a Digital Marketing Strategy and Plan for BBC News Channel" is a perfect example of a case study on marketing. If one takes a close look at the contemporary world one will be able to see that it is significantly different from its counterpart from the past. Indeed, the way in which humanity lived at the end of the previous century can hardly be compared to the modern-day.
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General Electric, General Motors, and Ford's Market Level Strategy Marketing Case Study
6 pages (1701 words) , Download 0 , Case Study
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The paper “General Electric, General Motors, and Ford’s Market Level Strategy” is a detailed example of a marketing case study. General Electric is a massive, highly profitable, and diversified multinational that has many very good but much-unrelated businesses. Commercial financing and airplane engines carry numerous opportunities for economies of scale and cost reduction.
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Zara - Global Markets and Entry Strategies Marketing Case Study
8 pages (51 words) , Download 1 , Case Study
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The paper “Zara - Global Markets and Entry Strategies” is a thoughtful example of the marketing case study. Zara is an international fashion brand based in Spain. It is considered the most profitable brand of Inditex. Inditex is known as the largest apparel retailer in the world. Zara has approximately 2000 stores worldwide. The company started internalization from the year of 1988.
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Measuring Service Quality in the Chinese Telecommunications Industry Marketing Case Study
13 pages (3416 words) , Download 0 , Case Study
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The paper “Measuring Service Quality in the Chinese Telecommunications Industry ” is a useful example of a marketing case study. Unlike in the manufacturing industry where products are produced as sold to customers through different chains, in the services industry customers are an important part of the production process.
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Advertising Campaign Plan of Coca Cola Marketing Case Study
14 pages (4412 words) , Download 0 , Case Study
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The paper "Advertising Campaign Plan of Coca Cola" is a perfect example of a case study on marketing. The purpose of this report is to build up an innovative advertising campaign plan in relation to the exercise of emotional plea. For this, the organization, Coca Cola has been considered as a case. The company has a strong stand in the beverage industry and a leader among the beverage companies.
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Strategic Marketing Analysis of Thorntons Marketing Case Study
15 pages (3974 words) , Download 0 , Case Study
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The paper "Strategic Marketing Analysis of Thornton’s" is a perfect example of a case study on marketing. Thornton’s, for years, has been attempting to convince UK consumers that it is a sophisticated and elegant brand with superior premium quality. All efforts to revitalize the brand under this system continue to cause the business to fall behind the competition in this saturated market.
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The Organisations Motivation for Entering the Chinese Market - UBER Marketing Case Study
14 pages (2418 words) , Download 0 , Case Study
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The paper "The Organisation’s Motivation for Entering the Chinese Market - UBER" is an outstanding example of a marketing case study. Uber made its first internationalisation efforts through a debut into the Paris service car app market in 2011. Expanding outside the United States, Uber has made progress in expanding its taxi services to Europe, Africa, and Asia.
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PR Issue Facing Indonesia Marketing Case Study
10 pages (2406 words) , Download 0 , Case Study
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The paper "PR Issue Facing Indonesia" is an outstanding example of a marketing case study. Public relations (PR) involve the communication strategy which ends ups building mutual benefits between an organization such as the government or a business and the public. A public relation issue will arise if only the organization is benefiting from a situation whereas the public does not benefit from it.
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Travel with Us E-Marketing Strategy Marketing Case Study
11 pages (2869 words) , Download 0 , Case Study
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Generally, the paper "Travel with Us E-Marketing Strategy" is an outstanding example of a marketing case study. “TRAVEL WITH US” is a small family-run travel agency based in Huddersfield. We are a small organization whose main business revolves around the provision of package holidays and UK weekend breaks.
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Analysis of Ad Campaign - Coca-Cola Marketing Case Study
10 pages (2863 words) , Download 0 , Case Study
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The paper "Analysis of Ad Campaign - Coca-Cola" is an outstanding example of a marketing case study. Advertising is a type of marketing used in the encouragement or persuading an audience to buy a product or service. Carrying out advertisements is usually to try to convince the audience to buy something by pleasing their needs or wants.
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World Dot Singapore Strategy Marketing Case Study
18 pages (4680 words) , Download 0 , Case Study
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The paper "World Dot Singapore Strategy " is an outstanding example of a marketing case study.  A strategy is an organizational plan or plot that is unique to that organisation, well designed and given much thought which when followed the organisation is highly likely to achieve its intended objectives.
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McDonalds Marketing Profile Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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The paper "McDonalds Marketing Profile" is an outstanding example of a marketing case study. McDonald's Corporation is a public company and runs its business as an international franchised hamburger fast-food restaurants since 1974 in the United Kingdom and founded in the United State in 1940 (McDonald's Corporation).
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Strategies for Porsche Marketing Case Study
10 pages (2633 words) , Download 0 , Case Study
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The paper "Strategies for Porsche" is a good example of a marketing case study. Managers of an organization must recognize, anticipate and deal with the changes of the external and internal environment of an organization in order to achieve its goals and objectives. It is difficult for the management of an organization to understand that exactly in which area the change will take place.
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Nandos Customer Service Marketing Case Study
14 pages (3549 words) , Download 0 , Case Study
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The paper "Nandos Customer Service " is an outstanding example of a marketing case study. Nando’s is an international fast-food chain specializing in the provision of Portuguese food mainly based on chicken to its customers. The restaurant began as a humble Portuguese restaurant in Rosettenville, South Africa offering succulent, spicy, flame-grilled chicken when it was bought by Duarte and Brozin for R 80000.
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Luxury Brand Management and International Events Marketing Case Study
8 pages (2016 words) , Download 0 , Case Study
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The paper “Luxury Brand Management and International Events” is an original example of a marketing case study. The main objective of the document is to provide more insight into Bugatti, which is one of the most outstanding luxury car brands. The report particularly focuses on Bugatti’s identity and image as well as its strengths, weaknesses, some opportunities.
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Role of the Internet, Mobile and SNS in Global Brand Building - Ayam Brand Singapore Marketing Case Study
6 pages (1717 words) , Download 0 , Case Study
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The paper "Role of the Internet, Mobile and SNS in Global Brand Building - Ayam Brand Singapore " is an outstanding example of a marketing case study. The process of promoting brand values to the customers has undergone a major change over the last decade or so. Organizations no longer rely on conventional marketing channels to reach out to the target customers.
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Brand Management - Nandos Fast Food Marketing Case Study
8 pages (2403 words) , Download 0 , Case Study
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The paper “Brand Management - Nando’s Fast Food” is an excellent example of a marketing case study. Nando’s brand as a quick-service food outlet is not as strong as the other competitors. For one, nobody thinks of Nando’s as a food delivery outlet, unlike the competition. Similarly, none of the people interviewed thought of the establishment as a drive-through.
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