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Marketing Essays

Result for Subject Marketing:
19702 essays
Value Strategy and the Macro Environment Marketing Case Study
6 pages (1776 words) , Download 0 , Case Study
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The paper "Value Strategy and the Macro Environment" is a wonderful example of a Marketing Case Study. This paper is based on the value, strategy, and elements of the macro environment of Nike Free 4.0 Flyknit running shoe for women. Three issues will be discussed as follows. The first one is about value creation and harm for the brand using the model developed by Porter and Kramer. 
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The Corporate Debt Market Marketing Assignment
6 pages (1786 words) , Download 0 , Assignment
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The paper 'The Corporate Debt Market' is a wonderful example of a marketing assignment. The equity market, which is also known as the stock market, is one that is used for trading of equity instruments. One example of the equity instrument is the stock shares such as those traded in stock exchange markets in different parts of the world.
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Measuring and Managing Return on Marketing Investment Marketing Case Study
10 pages (3135 words) , Download 0 , Case Study
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The paper entitled "Measuring and Managing Return on Marketing Investment" is a great example of a Marketing Case Study. This report provides an analysis of the Universal Studios Hollywood. And this report will develop a strategic marketing plan for this company. And do an analysis of the MACO environment.
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Understanding the Purchasing Environment Marketing Case Study
14 pages (3875 words) , Download 0 , Case Study
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The paper "Understanding the Purchasing Environment" is a great example of a Marketing Case Study. This research was done to test the hypothesis mentioned. Out of 12 hypotheses, six hypotheses were accepted. This research was done to test the hypothesis H01 that cultural value is positively related to the loyalty of gold buying behavior. 
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Moderators of Consumer Gold Buying Behavior Marketing Case Study
7 pages (1944 words) , Download 0 , Case Study
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The paper "Moderators of Consumer Gold Buying Behavior" is a great example of a Marketing Case Study. The buying behavior of consumers involves the processes that a buyer goes through in order to acquire goods and services. The behavior involves a decision-making process whereby there is a pattern that precedes the process, determines the process and eventually succeeds in the process.
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Determinants of Gold Buying Behavior in the UAE Marketing Research Proposal
6 pages (1500 words) , Download 0 , Research Proposal
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The paper “Determinants of Gold Buying Behavior in the UAE“ is an inspiring variant on research proposal on marketing. Gold is a precious ornament all over the world. It is a common commodity in the market particularly in the U.A.E with Dubai having the reputation of being a city of gold. U.A.E is one of the largest world importers of gold and offers it in varying designs.
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Customer Perception of Cheap Fares and Its Implications Marketing Case Study
12 pages (3674 words) , Download 0 , Case Study
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The paper "Customer Perception of Cheap Fares and Its Implications" is a great example of a Marketing Case Study. EasyJet is amongst the fastest growing airlines in the world. EasyJet is a British low-cost cargo and passenger airline based in London. The airline was founded in 1995 but has since grown to become the largest airline in terms of the number of passengers carried. 
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Social Media's Emerging Importance in Market Research Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Social Media's Emerging Importance in Market Research" Is a wonderful example of a Marketing Assignment. Effective planning and implementation of marketing strategies are imperative in the attainment of organizational success. With most profit organizations aiming at optimizing benefits against the production costs by significantly improving the return on investments, etc.
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Digital Marketing Strategies - Q-Mac Electronic Pty Ltd Marketing Case Study
6 pages (2065 words) , Download 0 , Case Study
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The paper "Digital Marketing Strategies - Q-Mac Electronic Pty Ltd " is a great example of a marketing case study. Q-Mac Electronic Pty Ltd is a Western Australia based company established in 1994 in order to design, develop and bring to market quality communication products. The company produces a range of components including HF SSB radio and VHF-90 tactical communication equipment for military and other industrial applications.
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Samsung Group External Environment Analysis Marketing Case Study
12 pages (3393 words) , Download 0 , Case Study
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The paper “Samsung Group External Environment Analysis” is a meaningful variant of a case study on marketing. Samsung is a global brand that deals with what is universally known as the ‘White Goods’ around the world. In simple terms, the Samsung group operates in the market of customer gadgets and appliances (SGSG, Web).
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Relevance of the Marketing Research for Strategic Decision-Making Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Relevance of the Marketing Research for Strategic Decision-Making" is a wonderful example of a Marketing Case Study. University of New England (UNE) is Australia’s oldest university. The university website, UNE Life is aimed at enhancing the students’ experience at the institute. UNE Life consists of several businesses offering aimed at students, staff and the local community.
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Marketing Audit for Apple Inc Marketing Report
11 pages (3199 words) , Download 2 , Report
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The paper “Marketing Audit for Apple Inc” is a great variant of a report on marketing. This report is based on the analysis of Apple Inc. A company with reference to marketing. Generally, the report is a market audit of the company. The report outlines the strengths, weaknesses, opportunities, and threats with reference to the company.
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Building Strong Brands Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
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The paper "Building Strong Brands" Is a perfect example of a Marketing Assignment. The profitability of an organization is dependent on its brand image. A poor brand image may affect sales leading to losses for the organization. Over the years, several brands have disappeared due to poor performance in the market. Building the brand image. 
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Factors Affecting Consumer Buying Behavior of Japanese Artisan Denim in London Marketing Case Study
33 pages (8250 words) , Case Study
Nobody downloaded yet
The paper "Factors Affecting Consumer Buying Behavior of Japanese Artisan Denim in London" is an outstanding example of a marketing case study. The Artisan Denim flare in Japan began the landing of the American soldiers in Japan in the mid-50s. They imported vintage denim from the US Blue pants, as a feature of the American culture, has become to be well known in Japan from that point forward.
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Green Marketing And Its Impact On Consumer Behavior Marketing Case Study
12 pages (4182 words) , Download 0 , Case Study
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The paper "Green Marketing And Its Impact On Consumer Behavior" is a wonderful example of a Marketing Case Study. Since the 1970s, environmental pollution has become a prevailing concern for businesses and consumers (Loyola, B 2005; Sarumathi 2014). Indeed, current studies on environmental pollution show that greenhouse effects, ecological imbalances prevail. 
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Business Environment and Investment Opportunities Marketing Case Study
6 pages (1634 words) , Download 0 , Case Study
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The paper "Business Environment and Investment Opportunities" is a great example of a Marketing Case Study. The world retail industry is an ever-growing market based on the increased demand for food, clothing, and other consumer goods. The following paper has identified a market opportunity in Chile’s retail and specifically the supermarket sector.
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Making Decisions for Strategic Advantage Marketing Case Study
10 pages (3272 words) , Download 0 , Case Study
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The paper "Making Decisions for Strategic Advantage" is a wonderful example of a Marketing Case Study. The Pullman Reef Hotel Casino is located in Cairns City in Northern Queensland. The city’s location gives its hospitality industry a competitive advantage given that it is considered to be the entry point to the Great Barrier Reef, one of the nation’s biggest attractions (Cairns Today 2015).
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Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies Marketing Case Study
8 pages (2673 words) , Download 0 , Case Study
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The paper "Significance of the Overall Segmentation Targeting Differentiation and Positioning Strategies" is a wonderful example of a Marketing Case Study. UNE Life is an online platform that shows different offerings from the University of New England. The university offers different products and services through various businesses. 
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The Rise of Right-Time Marketing Marketing Assignment
14 pages (3843 words) , Download 0 , Assignment
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The paper "The Rise of Right-Time Marketing" is a great example of a Marketing Assignment. A strategic marketing plan is a process of formulating the long term objectives that should be achieved by an organization through effective marketing strategies. This is because the success of any organization is associated with the ability of the organization to create awareness of its products. 
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Marketing Strategies of McDonalds Australia Holdings Marketing Case Study
7 pages (2210 words) , Download 0 , Case Study
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The paper "Marketing Strategies of McDonald’s Australia Holdings" is a perfect example of a marketing case study. The following paper aims at exploring the internal and external environments of MacDonald’s Australia Holdings in terms of A SWOT analysis. The paper also focuses on analyzing the environment in which a new product can be realized as well as the appropriate strategies needed for the new product to be successful.
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Marketing Mix Elements and Brand Equity Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Marketing Mix Elements and Brand Equity" is a great example of a Marketing Term Paper. Established in 2014, UNE Life was formed through a collaboration of services that were being offered at the University of New England and SportUNE. The main objective of UNE Life is to provide a reliable and streamlined approach to the delivery of services. 
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The Most Comprehensive Marketing Resource in Existence Marketing Assignment
8 pages (2134 words) , Download 0 , Assignment
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The paper 'The Most Comprehensive Marketing Resource in Existence' is a great example of a Marketing Assignment. UNE life mission is relevant since its purpose is to equip students with quality information and skills. As such, the students are equipped through historical excellence in research, student’s personal experience, commitments in diversified innovation, and inclusivity.
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Tools for Marketing Success Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Tools for Marketing Success" is a perfect example of a Marketing Case Study. SportUNE is a product of the University of New England (UNE) dedicated to providing sport, health and exercise programs. SportUNE was established in 1938 as a university-based sporting program. SportUNE has about 50 employees drawn from the student body and the larger community. 
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Factors Governing the Development of Marketing Channels Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Factors Governing the Development of Marketing Channels" is a great example of a Marketing Case Study. The document below will assess the UNE life and the business offerings in the institution. The document is aimed at understanding the concepts related to strategic marketing management and specificity in applying the plan to UNE Life. 
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Executive Chefs Perception of the Outsourcing of the Food Supply Chain Activities Marketing Research Proposal
20 pages (5961 words) , Download 0 , Research Proposal
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The paper "Executive Chef’s Perception of the Outsourcing of the Food Supply Chain Activities" is a great example of a marketing research proposal. Outsourcing of services and products, for a long time now, has been a process through which venture reduced on production costs that would have otherwise result in increased spending.
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The Strategic Marketing Plan of UNE Life Business Marketing Case Study
10 pages (2845 words) , Download 0 , Case Study
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The paper ''The Strategic Marketing Plan of UNE Life Business'' is a wonderful example of a Marketing case study.; The plan looks at all concepts related to strategic marketing management and applies them to UNE Life.  This is done by specifically looking at the online platform. The plan starts by looking at the UNE Life mission, strategies, and objectives.
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Introduction to Marketing Concepts Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Introduction to Marketing Concepts" is a great example of a Marketing Case Study. Provision of entertainment, sporting and fitness facilities and hospitality services in institutions of higher learning has been and still is a challenge to most institutions. But the University of New England has been able to navigate through this through its group of businesses dubbed UNE Life.    
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Export Marketing Capabilities and Export Venture Performance Marketing Case Study
7 pages (2045 words) , Download 0 , Case Study
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The paper "Export Marketing Capabilities and Export Venture Performance" is a wonderful example of a Marketing Case Study. The strategic marketing planning implies the process in which the managerial, as well as the operational staff of firms, undertakes, in order to create and implement effective marketing strategies for their business. There are several aspects considered in the marketing plan.
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Relevance of the Marketing Research for Strategic Decision-Making Marketing Case Study
8 pages (2418 words) , Download 0 , Case Study
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The paper "Relevance of the Marketing Research for Strategic Decision-Making " is a great example of a Marketing Case Study. University education has become very critical for any individual in the U.K. Today, the U.K. prides itself on being amongst the countries that provide the best quality education. 
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A Problem-Management and Opportunity-Development Approach to Helping Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "A Problem-Management and Opportunity-Development Approach to Helping" Is a perfect example of a Marketing Assignment. The UNE has a number of business activities that perform differently, notably, there are Sport UNE, Booloominbah, and UNE Book shop. In this analysis, the focus will be on Sport UNE. 
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Designing and Executing Strategy Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Designing and Executing Strategy" is a great example of a Marketing Case Study. The focus of this marketing plan is on SportUNE, one of the business offerings provided by the UNE Life organization. The paper begins with a description of SportUNE and the relevance of its mission and objectives.
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Competition Policy for Small Market Economies Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "Competition Policy for Small Market Economies" is a perfect example of a Marketing Assignment. The mission statement of UNE Life seeks to provide quality services to the consumers of their products so as to improve the business name as part of their marketing strategies. It, therefore, seeks to ensure that the consumers of distance education. 
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Importance of Strategic Marketing Marketing Term Paper
8 pages (2000 words) , Download 0 , Term Paper
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The paper "Importance of Strategic Marketing" is a great example of a Marketing Term Paper. This paper is about Strategic market management UNE Life. It has an introduction which tells about UNE Life and its businesses. In this paper, the relevance of strategic market management to the organization is explained. It also explains its smart objectives and hierarchy of strategies.
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Influence of Valuable Market Dynamics on Marketing Decisions Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Influence of Valuable Market Dynamics on Marketing Decisions." is a great example of a Marketing Assignment. Marketing strategy is a blueprint of the goals that an organization is to achieve over a period of time and a road map to achieve them. Marketing strategies are shaped up by mission, objectives, and vision. 
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Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke Marketing Case Study
10 pages (2617 words) , Download 0 , Case Study
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The paper “Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke” is an intriguing variant of a case study on marketing. GMCC sells refrigerated baked goods and their success in the USA market has compelled them to try their luck in other countries and thus their focus on the Canadian market.
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Differentiation in Product Marketing Strategy Marketing Case Study
8 pages (2085 words) , Download 0 , Case Study
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The paper "Differentiation in Product Marketing Strategy" is a great example of a Marketing Case Study. A strategic marketing plan shows how the company’s resources will be allocated and distributed to see to it that the company or organization has a competitive edge. In this case, UNE life should postulate its strategic plan in a way that explains fully its achievable goals. 
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Characteristics of the Companys Products and Services Marketing Assignment
10 pages (2758 words) , Download 0 , Assignment
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The paper "Characteristics of the Company’s Products and Services" is a great example of a Marketing Assignment. Braaap Organisation is a firm located in Australia that deals with the manufacturing of motorcycles. The company is driven by the desire to make accessible and enjoyable motorcycles. Brad Smith established the firm in 2008 (Braaap, 2015). 
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Market Growth of Solar Panels Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "Market Growth of Solar Panels" is a perfect example of a Marketing Case Study. The Australian energy market is going through a rapid change in its structure, which is now controlled by the technology factor, the preferences of customers and the change in the price. Ten years back coal and gas were the sources of energy in Australia.
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Working in Medical Insurance in the UK and Worldwide Marketing Coursework
24 pages (6293 words) , Coursework
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The paper "Working in Medical Insurance in the UK and Worldwide" is a perfect example of marketing coursework. Five issues with regard to small and medium-sized enterprises (SMEs) working in medical insurance in the United Kingdom and the rest of the world are discussed in this review. The first one is about the main services that are provided by small and medium-sized companies working in the medical insurance industry.
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Organizational Culture and Performance Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Organizational Culture and Performance" is a good example of a Marketing Case Study. Culture in any organization plays a forefront role in determining the performance of both the employees and employers. It represents the beliefs, principles, and values of members of any organization. Needle argued that there are products of organizational behavior. 
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Why Market Research is Vital for Business Success Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Why Market Research is Vital for Business Success" is a perfect example of a Marketing Case Study. A strategic marketing plan of the UNE life should be able to describe and explain the achievable objectives within a specified period. Additionally, it must also show how the resources will be distributed and allocated so as to enable UNE life to gain a competitive advantage. 
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Successfully Launching New Ventures Marketing Case Study
7 pages (2426 words) , Download 0 , Case Study
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The paper " Successfully Launching New Ventures " is a great example of a Marketing Case Study. UNE Life is a business venture whose declared intention is to provide services and facilities at the University of New England (UNE). UNE Life was formed in 2014 when two pre-existing service providers – SportUNE and Services UNE – merged to form a single entity.
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Exploring Marketing Research Marketing Case Study
8 pages (2313 words) , Download 1 , Case Study
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The paper "Exploring Marketing Research" is a great example of a Marketing Case Study. SportUNE is a university sporting precinct that is found in Australia. Due to the variety of facilities and services provided, UNE life has been considered to be the best sports facilities provider in Australia through the sportUNE. 
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Hospitality Marketing Management Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper entitled "Hospitality Marketing Management" is a wonderful example of a Marketing Case Study. Higher education, especially at the university, is a dream of every student and parent. Both the students and parents consider that university is where ones’ dream career comes true (Mahmood, 2013, p.79). 
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From Competitive Forces to Collaborative Forces Marketing Research Paper
8 pages (2000 words) , Download 0 , Research Paper
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The paper "From Competitive Forces to Collaborative Forces" Is a wonderful example of a Marketing Research Paper. SportUNE Pty is a sporting facility by the University of New England in Australia. The sporting facility started in 1938 and has grown to be one of the major and finest countrywide. SportUNE has been a major contributor to both the university and the local community. 
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Targeting and Positioning in Marketing Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
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The paper "Targeting and Positioning in Marketing" is a wonderful example of a Marketing Assignment. In 2014, the existing services UNE and SportUNE collaborated to form UNE life. Its primary objective is to provide top quality services and facilities at UNE. The organization strives to make university easier and enjoyable for the students, staff, and community around UNE. 
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Strategic Marketing of UNE Life Marketing Case Study
7 pages (2119 words) , Download 0 , Case Study
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The paper 'Strategic Marketing of UNE Life" is a good example of a marketing case study. The objective of this paper is to evaluate the implementation of a strategic marketing plan in UNE Life and its relevance. UNE Life is a segment of the University of New England that is dedicated to providing services to students apart from education where they can be entertained, engage in fitness.
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Travel And Tourism Marketing Marketing Case Study
6 pages (1736 words) , Download 0 , Case Study
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The paper "Travel And Tourism Marketing" is a great example of a Marketing Case Study. Flydubai is a low-cost airline established in 2009 in Dubai as part of the Emirates Group. The airline operates out of the Dubai International Airport (Flydubai, 2015). Fly Dubai's first flight was in Lebanon in June 2009 and has been able to grow its flight at a great pace.
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Human Resource Development in Toyota Culture Marketing Case Study
8 pages (2472 words) , Download 0 , Case Study
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The paper "Human Resource Development in Toyota Culture" is a wonderful example of a Marketing Case Study. In the 1920s, The Toyoda Model G Automatic Loom was invented by Sakichi Toyoda. The technique is allowing the machine operation when a problem is detected/occurs and later on, the technique was introduced into Toyota Production System. 
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Marketing Strategy and Management Marketing Assignment
8 pages (2332 words) , Download 0 , Assignment
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The paper "Marketing Strategy and Management" is a wonderful example of a Marketing Assignment. Strategic marketing management is an important concept that helps to influence the marketing performance of an organization. This is because the strategic marketing plan helps to provide a framework that can be used to implement the strategies of the organization.
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