Relevance of the Marketing Research for Strategic Decision-Making - Case Study Example

Add to wishlist

Summary

The paper "Relevance of the Marketing Research for Strategic Decision-Making" is a wonderful example of a Marketing Case Study. University of New England (UNE) is Australia’s oldest university. The university website, UNE Life is aimed at enhancing the students’ experience at the institute. UNE Life consists of several businesses offering aimed at students, staff and the local community…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.8% of users find it useful

Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 8 (2000 words)
Downloads: 0

Extract of sample "Relevance of the Marketing Research for Strategic Decision-Making"

CHECK THESE SAMPLES OF Relevance of the Marketing Research for Strategic Decision-Making

Strategic Management Accounting

This would ensure that the strategic planning process becomes sound and it covers a wide array of things that affect the business environment at the same time keeping the finance aspect intact.... While drawing these strategies it is important that the non financial aspect is also accounted for leading in better strategic management.... This method had been in use for a long time but is slowly loosing relevance as it doesn't involve the non financial part....

14 Pages (3500 words) Essay

Marketing Strategies for Apple Inc

The mission of the marketing plan is to create more awareness of the iPhone among customers, especially in relation to its functions.... The relevance of the mission Blokdijk (2008) maintains that the promotion of iPhones had really changed the way mobile phones ought to be made, as well as set a yardstick for other types of mobile phones to the trail.... Moreover, it will discuss the relevance of marketing research to the business' marketing decisions....

8 Pages (2000 words) Case Study

Strategies for Marketing of a New Product

The aim of this analysis is to demonstrate how a new product will be introduced into the market, the challenges and the marketing strategies that will be employed in order to ensure that the product is successful.... Time-bound- The time for the marketing of the new products is expected to be one month after the start of the business.... relevance of mission The rationale for this product is mainly its usability, cost, and convenience....

8 Pages (2000 words) Coursework

Strategic Marketing Plan for Samsung Electronics Company

Therefore, the relevance of differentiation and positioning strategy as the components of competitive advantage are discussed.... … The paper 'strategic Marketing Plan for Samsung Electronics Company' is a good example of a Management Case Study.... This is a strategic marketing plan of Samsung Electronics Company is offering Samsung Galaxy S4 to the market.... The paper 'strategic Marketing Plan for Samsung Electronics Company' is a good example of a Management Case Study....

8 Pages (2000 words) Case Study

Strategic Marketing Plan (Part I)

strategic planning in sportUNE is the practice of developing strategies, objectives and tactics to help the institution to realize its mission.... The significance of this paper is to analyze strategic plan in sportUNE and its relevance to help the institution achieve its mission....

8 Pages (2000 words) Assignment

Marketing Strategy and Management

In addition, the objective of the marketing is to increase the quality of services provided in the next 3 years.... relevance of the mission, SMART objectives and hierarchy strategies for UNE Life The vision of UNE Life is to provide the work envisions where human dignity, as well as the self-determination rights, are observed.... Industry and assessing Porter's five competitive forces and conditions for strategic fit UNE Life will operate in the tourism and learning industry....

8 Pages (2000 words) Assignment

The Most Comprehensive Marketing Resource in Existence

As such, the students are equipped through historical excellence in research, student's personal experience, commitments in diversified innovation, and inclusivity.... As such, the students are equipped through historical excellence in research, student's personal experience, commitments in diversified innovation, and inclusivity.... The academic culture of UNE, research carried out and service delivery is always relevant to the communities being served....

8 Pages (2000 words) Assignment

The Rise of Right-Time Marketing

The relevance of the mission statement is to ensure that the stakeholders' needs are incorporated into the strategic marketing plan so that it can be successful.... This is because the success of any organization is associated with the ability of the organization to create awareness of its products and services and also ensuring that the needs of the customers are considered while formulating the marketing plan (Armstrong & Kotler 2006).... A strategic marketing plan is a process of formulating the long term objectives that should be achieved by an organization through effective marketing strategies....

14 Pages (3500 words) Assignment