Consumers Decision Making Process - Case Study Example

Recognition occurs when there is a lag between ideal and actual situations of consumers; information search- once the customers have identified the need for beers, they start seeking for information to satisfy their needs, which are internal and external information; alternative evaluation- once information has been gathered, consumers evaluate various alternatives provided to them, and choose those that fit them; purchase decision- customers choose brands that seem most appropriate for their needs; and post-purchase behavior- consumers start to evaluate the adequacy with their original needs once they have bought and used these products ( Stages in the Consumer decision making process, 2008; Perreau, 2013)....

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This paper shall adopt a three-section approach to discussing these factors and their influence on the decision making process.... This paper shall discuss the internal factors that influence the decision making process during the purchase of clothes.... Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process.... Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process....

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