Free

Consumers Decision Making Process - Case Study Example

Add to wishlist

Summary

The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. …

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER97.5% of users find it useful

Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "Consumers Decision Making Process"

CHECK THESE SAMPLES OF Consumers Decision Making Process

Internal Factors Influencing Consumers Decision-Making Process for Beer Brands

Recognition occurs when there is a lag between ideal and actual situations of consumers; information search- once the customers have identified the need for beers, they start seeking for information to satisfy their needs, which are internal and external information; alternative evaluation- once information has been gathered, consumers evaluate various alternatives provided to them, and choose those that fit them; purchase decision- customers choose brands that seem most appropriate for their needs; and post-purchase behavior- consumers start to evaluate the adequacy with their original needs once they have bought and used these products ( Stages in the Consumer decision making process, 2008; Perreau, 2013)....

9 Pages (2250 words) Case Study

A Consumers Decision-Making Process when Buying Smartphones

… The paper "The Influence of Different Internal Factors on a Consumer's Decision-making process when Buying Smartphones" is a great example of a marketing case study.... In this essay, the influence of different internal factors on the decision-making process of consumers is examined.... The paper "The Influence of Different Internal Factors on a Consumer's Decision-making process when Buying Smartphones" is a great example of a marketing case study....

9 Pages (2250 words) Case Study

Consumers Decision Making-Process When Purchasing Clothes

This paper shall adopt a three-section approach to discussing these factors and their influence on the decision making process.... This paper shall discuss the internal factors that influence the decision making process during the purchase of clothes.... Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process.... Various internal factors influence their behaviors and their decisions at the various levels of the decision-making process....

8 Pages (2000 words) Coursework

Factors That Affect the Consumers Decision-Making Process

… The paper "Factors That Affect the Consumer's Decision-making process " is a perfect example of marketing coursework.... The consumer's decision-making process is influenced by a number of external factors.... The paper "Factors That Affect the Consumer's Decision-making process " is a perfect example of marketing coursework.... The consumer's decision-making process is influenced by a number of external factors.... Some of the external factors influencing consumer's decision-making process are family, social class, cultural and sub-cultural aspects, product quality and price, diffusion of innovations and opinion leaders....

15 Pages (3750 words) Coursework

Consumers Decision-Making Process

… The paper "Consumer's Decision-making process" is a great example of a Marketing Case Study.... The paper "Consumer's Decision-making process" is a great example of a Marketing Case Study.... By the end of this essay, one should be able to get a clear picture of the consumer decision-making process, and how it is affected by the external factors covered.... According to Burrow, decision making is an integral part of the life of a consumer (2008)....

14 Pages (3500 words) Case Study

External Factors and Their Influence on a Consumers Decision Making Process

… The paper 'External Factors and Their Influence on a Consumer's decision making process' is a wonderful example of a Management Case Study.... The paper 'External Factors and Their Influence on a Consumer's decision making process' is a wonderful example of a Management Case Study.... On the contrary, factors such as the family, social class, culture, opinion leaders, needs, motivation among others greatly influence the decision-making process (Perreau, 2014)....

7 Pages (1750 words) Case Study

Internal Factors and Their Influence on a Consumers Decision Making Process for Sony Smartphones

… The paper "Internal Factors and Their Influence on a Consumer's decision making process for Sony Smartphones" is an outstanding example of a marketing case study.... The paper "Internal Factors and Their Influence on a Consumer's decision making process for Sony Smartphones" is an outstanding example of a marketing case study.... Consumer behaviour is the process by which consumers gather information about products and services, analyse such information, form opinions and attitudes about such products and services and eventually settle on the appropriate ones for their consumption (Burrow, 2009)....

19 Pages (4750 words) Case Study

Consumers' Decision Making Process

… The paper "Consumers' decision making process" is a great example of a Marketing Case Study.... nbsp; The paper "Consumers' decision making process" is a great example of a Marketing Case Study.... Apple Inc factors all the processes of consumer decision making in its marketing strategy.... Sample profile The current paper focuses on the apple product and its context in the whole process of consumer decision-making....

11 Pages (2750 words) Case Study