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Consumers Decision Making Process - Case Study Example

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Summary

The paper "Consumers’ Decision Making Process " is a great example of a Marketing Case Study. According to Schiffman & Kannuk, (2007:526) Consumer behavior is a process that is constantly changing and also influences consumer purchasing power and preference. It is therefore important for an organization to recognize how consumer behaviors impact the success of their business. …

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Subject: Marketing
Type: Case Study
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 0

Extract of sample "Consumers Decision Making Process"

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