Interpreting Brand Performance And Building Customer Loyalty - Term Paper Example

This comprises of higher client loyalty, Executive summaryBuilding a powerful brand is the objective of most companies.... This comprises of higher client loyalty, reduced vulnerability to the competitive selling actions, and marketing disasters, greater margins alongside desired client feedback to price fluctuations, higher trade or intermediary association and support.... ars Bars command the highest market share among its competitors having a sole loyalty of 22%, followed by Kit Kat with a sole loyalty of 8%....

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… The paper "Measuring and interpreting brand performance - Mars Bars " is a perfect example of a marketing case study.... The paper "Measuring and interpreting brand performance - Mars Bars " is a perfect example of a marketing case study.... In relation to performance, focusing on light buyers is identified to be an appropriate strategy since it boosts customer loyalty and in turn performance of a brand.... The brand performance metrics have been provided in terms of the market share of brands, penetration in the market, average purchase frequency, sole loyalty, category buying rate, and requirements....