Marketing Essays

The paper “Designer Clothes - External Reasons for Treating Clients’ Decision-Making Model” is an impressive variant of a case study on marketing. Consumers, in most cases, are faced with decisions on what to buy and at what price and place. The decisions solely lie with them because they understand best their tastes and preferences.

The paper “Samsung - External Factors Affecting Consumer Behaviour” is a thoughtful variant of a case study on marketing. This report looks to highlight upon the significance of external factors affecting consumer behaviour of which Samsung Refrigerators has been taken as an exclusive example to ensure a better and easy understanding of the readers.

The paper “Issue In Handling Customer Complaint in Rural Areas Electricity Company” is an exciting variant of a case study on marketing. Soft systems methodology (SSM) is a problem-solving methodology developed and adopted by Peter Checkland in the late 1960s. Checkland was a lecturer at the University of Lancaster in the United Kingdom.

The paper "Situational Analysis of Hervey Nichols" is an impressive example of a Marketing case study. The emergence and ever-evolving technology have created leaps in transportation, financial flows, and technology thus, the world has continued to feel “small and smaller.” Today, companies, as well as consumers, can conduct business in any country of their choice because of international trade.

The paper "Marketing Strategy Samsung Galaxy" is an impressive example of a Marketing case study.  Samsung Galaxy comprises of a series of Smartphone designed which are Android-powered. Galaxy includes smartphones including Galaxy Tab, Note Series, and Phablets. Most of the Galaxy series have additional style and functionality. This discussion attempts to look at the strategy underlying the Samsung Galaxy series as it competes in the market.

The paper “Apple Inc - Product and Service Design” is a comprehensive example of a case study on marketing. Changes and development in the technological world, competitive advantage, market opportunities, economic and demographic alterations are some of the factors that businesses must always consider in the process of engaging in product and service design.

The paper "E-business Marketing Analysis of Arnott Biscuits" is a good example of a Marketing case study. Arnott’s biscuits started as a small bakery in Newcastle north of Sydney. The bakery produced bread, biscuits, and pies for the local market and the ship crews which docked in the area port to load coal. The company was able to rise from its humble beginning to become Australia's largest biscuits manufacturer.

The paper “‘Red Bull Brand Audit” is a thoughtful variant of a case study on marketing. Red Bull as an energy drink, the exploitation of its audit has several objectives that are projected towards achieving the goals of the Company. One of the common but major objectives is to provide enlightened information on the perspective of the potential customers.

The paper “American Apparel Vertically Integrated into Downtown LA - Identification of Strategic Issues’” is a comprehensive variant of a case study on marketing. American Apparel deals in basic apparel and branded fashion. This company implements vertical integration in the manufacturing, distribution, and retail sectors handling its branded products.

The paper “Malaysia Market Entry Strategy ” is an outstanding variant of a case study on marketing. Malaysia is a country located in the southeastern part of Asia and it has two sections on either side of the South China Sea; that is, East Malaysia and West Malaysia commonly referred to as Peninsular Malaysia.

The paper “Implementation of Mitsubishi Splendid Party to Increase Mitsubishi Motors Sales in China” is an earnest variant of a case study on marketing. Mitsubishi should host a product re-launch party. The party is ideal because it will provide a seductive and exclusive platform where marketing can be done. It is well known that the face–to–face approach is the most effective method of marketing.

The paper “Effectiveness Customer Loyalty Programs - Tesco Clubcard Scheme as a Corporate Marketing Strategy” is a worthy variant of the case study on marketing. The supermarket shops and stores industry are on the rise since the start of the new millennium. Some of the business areas or sections of the supermarket industry include finance, technology, automobiles, and food.

The paper “Application of the Hierarchy of Effects Model on McDonald’s Brand Products and Services” is a fascinating variant of a case study on marketing. Advertisement is an imperative marketing strategy for any brand or business of a company. It is therefore extremely important for companies to choose the best advertisement approach that perfectly fits the uniqueness of the brand and business.

Generally, the paper "International Marketing for Global Competitiveness - Almarai Company in the UAE" is an outstanding example of a marketing case study. This report is aimed at analyzing strategies that have been used and those that can be used by businesses to take advantage of the global market.

The paper "Qantas - Cases for Transitioning to Emerging Market, China" is an outstanding example of a marketing case study. A few decades ago, businesses were confined to one country despite the competition. The globalization and trade liberation meant the opportunities became available to businesses to pursue (Randi & Haugland 2008, p. 545).

The paper "The Competitive Analysis of the Aesop Company" is a perfect example of a case study on marketing. AESOP Company is an Australian-based skincare product company hosting over 100 branches across the world. The company sold its 65% stake to a Brazilian company called Natura, which in 2012 reported 6% of the total revenue of the Aesop firm.

In 1929, the company produced the first automobile, and the position of the company in the global market luxury segment had already been firmly established by the 1980s. BMW headquarters are based in Munich, Germany. BMW is one of the biggest automobile manufacturing companies and its main competitors in the luxury segment are also German-based companies Audi and Mercedes Benz. 

The paper “Guinness Advertisement and Consumer Buying Process” is an impressive variant of the case study on marketing. This report comprises of the critical analysis of Guinness Advertisement as well as the consumer buying process. This report will show the relationship between the two aspects.

The paper “Open Happiness Campaign by Coca Cola - Applied Buyer Behavior in Global Context” is an inspiring variant of the case study on marketing. There is stiff competition in the soft drinks industry, especially between Coca-Cola and Pepsi that dominate the market. As a result, Coca-Cola, an Atlanta-based beverage giant, launched a campaign “Open Happiness” in 2009 to attract more customers.

The paper “Nokia Product Innovation” is a great variant of the case study on marketing. Throughout the 1990s until 2007 when Apple introduced the iPhone, Nokia was the leading mobile phone company in the whole world. The company’s market share further dropped when phones that run on Google’s Android software were introduced in 2008.

The paper "Exporting Processed Cheese from Australia to South Korea" is an outstanding example of a marketing case study. The Republic of Korea is one of the fastest-growing markets for processed cheese in the Asia Pacific because of high and growing per capita income, rapid urbanization and changing lifestyle and dietary habits that have increased the demand for processed food.

The paper "Pestel Analysis and Competitor’s Analysis of Chapstick Company" is a perfect example of a case study on marketing. PESTEL Analysis is of great importance for Chapstick® Company as it focuses on the future prospects of other production factors. This is because of the dangers and effects of powers and external pressures that will face Chapstick® Company.

The paper "Small Business Marketing - Sun Motel " is an outstanding example of a marketing case study. A mission statement should ideally clearly spell out the organization’s reason for existence. In a nutshell, then a mission statement should then answer questions of: What does the organization do? Why was the organization established? Who are its primary stakeholders?

The paper "Marketing Communication - Beer Company" is an outstanding example of a marketing case study. The importance of integrated marketing communications to business organisations is very significant. Integrating the various marketing communication strategies is the key to successful brand building and product management.

The paper “Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs” is a thoughtful variant of a case study on marketing. Coca-Cola is an international company that has its bases in Atlanta, Georgia in the United States of America. The company produces a variety of soft drinks across the world based on the different tastes and preferences of the consumers.

The paper “Experience at the National Multicultural Event” is a persuasive example of a case study on marketing. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of markets, the level of competition in the hospitality sector has increased tremendously.

Given the fact that travel services have a consequential demand, new entrants have the ability to have a share in the rather concentrated market. This effort might eventually lead to other considerable resources to be invested. The establishment of new airline firms eventually poses a threat to Virgin Atlantic airlines. Nevertheless, strategic alliances work miracles in this industry.

Correct evaluation of technological and operational benefits: It can be said that the in-depth knowledge regarding the new technology has automatically contributed to a better understanding of the new technology’s ability of contribution and change in the company’s already existing business process. 

Essentially, these actions point towards creating and maintaining a competitive advantage through strategic marketing and improving the brand name and product quality. This way Warby Parker stands to retain its market dominance even in the face of more affordable products from the competition by distinguishing itself from a quality supplier and vendor.

The author of this following paper states that you are what you eat. What this means is that the food, drinks, and drugs that take into our bodies have a lot of effect on how we turn out to be in several aspects of our lives including physical growth, psychological development, and social adaptation.

Marketing goods and services not only introduces it to the public but also engages viewers to openly criticize the product or allow the advertisement to seduce them into buying, even if it is not necessary for them. In itself, marketing is not bad. Businessmen would naturally want to promote their products and gain profit from their production.

Online marketing also is known as internet marketing is a new marketing feature that just as explained earlier has revolutionized marketing. This refers to the use of the internet in marketing. Marketers currently use different features of the internet to market their products thereby increasing the awareness of their products and services.

Ritz Carlton Hotel is one of the largest hotels and tourist attractions stopover that is located in the city of Almaty. It should be noted that this hotel is the mother hotel owned by Ritz Carlton Hotel Company, a company with 84 hotel outlets in Kazakhstan. Many who have ever been to the palace have a lot to say about the hotel. 

An alternate colossal variable is an Inseparability, this method of client service must be immaculate to acquire and hold custom at the purpose of contact. Financial Services in the UK offers an extensive variety of items from fundamental current records to exhortation and help with expansive ventures.

In spite of its weaknesses and threats, Zara is a formidable brand. This is demonstrable from its growth over decades. The brand uses the marketing strategy of offering high-end clothing at low prices. Its target is a fashion-savvy consumer base that prefers trendy clothes at affordable prices. The Zara brand oozes sophistication as it creates new designs that reflect contemporary preferences.  

The company has made a strategic decision to launch this bike in the UK market. However, the excellent physical characteristics of the bike are not enough for the project to be successful. It requires a through and critical analysis of the cycling industry and segment in the UK, accompanied by effective marketing communications plan. 

Planning involves the formulation of relevant strategies to steer the organization in the preferred direction. The implementation stage involves the practical use of the plan. The control stage includes the ways in which any fallouts or drawbacks in the implementation phase are identified and rectified. 

Operating in the international market requires effective data collection, analysis, and appropriate strategy. The development of an international market for any business has to be supported by the strategic steps taken by the firm for ensuring sustainable operations in the business house. This enhances the requirements of suitable research methods.

Some of the types of boycotts include instrumental and expressive. The instrumental boycott is designed to force an organization to retreat by applying economic pressure. The expressive boycott, on the other hand, is usually more concerned with “discourse” or simply, political discussion in interesting ways on what is right or wrong.

The campaign posters, flyers, and billboards are very effective in advertising the restaurant and the products and services offered. The advertising techniques have been applied by both small and big businesses for several centuries. Posters are developed through attractive and advanced printing approaches that apply colorful graphics.

For many firms, deciding whether to expand their presence onto social networking sites is a decision driven by the need to have closer interaction with consumers and to build on brand awareness. For real estate firms, this is a difficult decision since they have to leverage the exclusivity of luxury with the accessibility of social networking sites.

For each and every business organization, the market is spread and varied depending on the demographics of the population that is within an economy. For international organizations of business, the demographics even present a wider challenge that is varied by segmentation of the different cultures and traditions within nations.

The paper "Forecasting and Business Analysis - Adelaide Market " is an outstanding example of a marketing case study. The key purpose of this survey is to offer an economic indicator for Ourvees which is an international company that wants to venture within the Adelaide market. The information that was used within the survey includes the one availed by the Australian Bureau of Statistics regarding Adelaide’s RGRT.

The paper "Starbucks Marketing Strategy and Strategic Marketing Issues" is an outstanding example of a marketing case study.  Starbucks is a symbol of business success and its marketing strategy represents a unique combination that other businesses can actually emulate in enhancing competitiveness.

The paper "Japan Country Analysis and Foreign Market Entry Mode Choice" is an outstanding example of a marketing case study. The company has been expanding rapidly but has now saturated the domestic market with its pet care products. The pet care market consists of the sales of cat care, dog care, other pet care and pet healthcare products.

The paper "Comparison of Foreign Market Entry Modes - Welsh Company " is an outstanding example of a marketing case study. Globalization has ultimately changed the way business is operated by many firms across the world. Through advances in technology and communication, the distance between the providers of goods and services and the consumers has been greatly reduced.

The paper "The Role of the Marketing Manager of the Samsung Phone Marketed in the UK" is an outstanding example of a marketing case study. Back in June 2010 the Samsung Galaxy S II was reviewed and proclaimed as the best phone in the UK market today, as in the observable universe Samsung Galaxy II just has got better! The "Phone of the Year" award was given to Samsung Galaxy S II by Mobile Choice UK in November 2011.

The paper "Domino’s Pizza Marketing" is an impressive example of a Marketing case study. Domino’s Pizza was founded in 1960 and has become a global leader in Pizza delivery in a chain of the company and franchise-owned stores in the United States and abroad. The company’s performance has improved over the years with the popularity of its brand doing well in the competitive business and runs over 9,000 stores in 50 US states and over 60 countries.

The paper "Marketing Mix Critique of ALDI Stores, Australia" is an outstanding example of a marketing case study. ALDI is a discount supermarket chain that originated in Germany in 1913. Privately held by brothers Theo and Karl Albrecht, ALDI Group is a top competitor grocery store in the international retail food industry.

The paper "Evaluation of Customer Service - Verizon Wireless " is an outstanding example of a marketing case study. Using the SERVQUAL model, this report examines the impact of service quality dimensions on customer satisfaction. Results indicated that all the 7 service quality dimensions positively influenced customer satisfaction in terms of loyalty and attitudes.