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Marketing Essays

Result for Subject Marketing:
19897 essays
Marlboro Marketing Strategy Marketing Case Study
10 pages (2792 words) , Download 0 , Case Study
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The company, Philip Morris USA, has tactical pricing strategies for Marlboro that serve to withstand competition from other products such as Camel. The placement of its product in diverse regions and in different convenience stores in America is an effective strategy to improve sales (Cheverton, 2000). 
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Marketing Plan for Hotel Hillock Marketing Case Study
12 pages (3367 words) , Download 0 , Case Study
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The paper "Marketing Plan for Hotel Hillock" is an outstanding example of a Marketing case study.  According to Poon (1993) new technology, more experienced consumers, global economic restructuring, and environmental limitations are some of the challenges that the hotel industry is facing. Because of the development of e-commerce the intangible tourist market needs to be known.
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Commonwealth Bank Marketing Strategies Marketing Case Study
8 pages (2287 words) , Download 1 , Case Study
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The paper "Commonwealth Bank Marketing Strategies " is an outstanding example of a marketing case study. As economic globalization has intensified competition and created a climate for constant changes has made the banking sector realise the importance of customer relationship for their success. Winning and retaining customers was never such an important aspect for the banks.
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Strategic Marketing Plan - PepsiCo Marketing Case Study
17 pages (4607 words) , Download 1 , Case Study
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The paper "Strategic Marketing Plan - PepsiCo" is an outstanding example of a marketing case study. Marketing currently is no longer tied to the products a company manufactures, but rather the stories the company tell consumers. Strategic marketing is a process that allows companies and business organizations to concentrate their resources on the best opportunities to increase significantly their sales.
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Marketing Mix Strategy - Vodafone Marketing Case Study
12 pages (3329 words) , Download 0 , Case Study
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The paper "Marketing Mix Strategy - Vodafone" is an outstanding example of a marketing case study. In this paper, the discussion will take place on the integrated marketing communications mix strategy for Vodafone versus T-Mobile. The strategies used will assist the company to take the actions necessary to make the service provider increase the market competitiveness by utilizing strategic marketing and branding tools.
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Coca-Cola Company - Global Marketing Strategies Marketing Case Study
15 pages (3944 words) , Download 0 , Case Study
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The paper "Coca-Cola Company - Global Marketing Strategies " is an outstanding example of a marketing case study. Coca-Cola is one of those brands that are recognisable in every corner of the globe. In existence for more than a century, the Coke brand, and its company the Coca-Cola Company, is currently enjoying the success of being the number one brand in the world.
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Healthcare Marketing Segmentation: Generation X Marketing Case Study
8 pages (2060 words) , Download 0 , Case Study
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The paper "Healthcare Marketing Segmentation: Generation X" is a great example of a case study on marketing. This is the organization’s ability to develop and maintain a meaningful competitive advantage by ensuring that it has an in-depth understanding of customer needs together with putting in place an effective sales and marketing process.
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Mercedes-Benz Advertisement Gallery Marketing Case Study
8 pages (2258 words) , Download 0 , Case Study
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That is advertisement of 1907 for the American Mercedes Benz, 1961when the company was celebrating 75Th anniversary, 1980 when they changed the shape of the car and unveiling of improvements in 1990. The analysis of the evolution in the advertisement of Mercedes Benz will give an insight on the dynamics in advertisement and changes caused by changes in market needs.
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The Film Advertisement by Dove Marketing Case Study
8 pages (2312 words) , Download 0 , Case Study
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One of the two sketches is based on the description given by an individual while a stranger offers the second sketch description. Dove as a company was established in 1957 in the US, with the company producing a revolutionary beauty cleansing soap. The product constitutes a blend of mild cleansers mixed with moisturizing cream, creating the number of dermatologists recommended soap across the US, Canada, and France.
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Identifying Market Changes that Affect Broadcasting in the Nova FM Marketing Case Study
12 pages (3252 words) , Download 0 , Case Study
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The paper "Identifying Market Changes that Affect Broadcasting in the Nova FM" is a good example of a case study on marketing. Nova FM is one of the leading radio stations in Sydney Australia; it takes up 9.5% of the FM market share. Approximately 3,302,000 listeners tune in daily to the radio station for entertainment, this is 390000 more than its next competitor.
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Advertising Strategy for Canberra University Marketing Case Study
12 pages (3374 words) , Download 0 , Case Study
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The government has made efforts that are aimed at ensuring policies are created that will ensure that there is an increase in the levels of enrollment in university institutions over the next ten years. The policies are being implemented in line with the fact that there are several students who are graduating from high school and, therefore, look forward to joining colleges and gaining a university education (McDonald, 2015).
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The Sunset Paradise Hotel, The Foundation Hotel and The China Express Hotels' Business Plans Marketing Case Study
7 pages (2148 words) , Download 0 , Case Study
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The paper “The Sunset Paradise Hotel, The Foundation Hotel and The China Express Hotel’s Business Plans”  is a thoughtful example of a case study on marketing. Below are the results of our analysis and evaluation of the three business plans. The following are our choices of the key hostels we focused on.
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Advertising Brief of Juniorville Publishers Limited Marketing Case Study
8 pages (2364 words) , Download 0 , Case Study
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The paper "Advertising Brief of Juniorville Publishers Limited" is an impressive example of a Marketing case study. The paper focuses on the pertinent need for promoting a new product immediately it is to be released onto the target consumers. This is so as to realize adequate market performance.
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Apple and the Diverse Global Market Environment Marketing Case Study
15 pages (4145 words) , Download 0 , Case Study
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The paper "Apple and the Diverse Global Market Environment" is an outstanding example of a marketing case study. The world is a global village with advances in technology and the development of different modes of transport. Virtual offices have become the order of the day for many international companies.
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Designer Clothes - External Reasons for Treating Clients Decision-Making Model Marketing Case Study
7 pages (2114 words) , Download 0 , Case Study
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The paper “Designer Clothes - External Reasons for Treating Clients’ Decision-Making Model” is an impressive variant of a case study on marketing. Consumers, in most cases, are faced with decisions on what to buy and at what price and place. The decisions solely lie with them because they understand best their tastes and preferences.
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Samsung - External Factors Affecting Consumer Behaviour Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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The paper “Samsung - External Factors Affecting Consumer Behaviour” is a thoughtful variant of a case study on marketing. This report looks to highlight upon the significance of external factors affecting consumer behaviour of which Samsung Refrigerators has been taken as an exclusive example to ensure a better and easy understanding of the readers.
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Issue In Handling Customer Complaint in Rural Areas Electricity Company Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper “Issue In Handling Customer Complaint in Rural Areas Electricity Company” is an exciting variant of a case study on marketing. Soft systems methodology (SSM) is a problem-solving methodology developed and adopted by Peter Checkland in the late 1960s. Checkland was a lecturer at the University of Lancaster in the United Kingdom.
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Situational Analysis of Hervey Nichols Marketing Case Study
12 pages (3420 words) , Download 0 , Case Study
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The paper "Situational Analysis of Hervey Nichols" is an impressive example of a Marketing case study. The emergence and ever-evolving technology have created leaps in transportation, financial flows, and technology thus, the world has continued to feel “small and smaller.” Today, companies, as well as consumers, can conduct business in any country of their choice because of international trade.
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Marketing Strategy Samsung Galaxy Marketing Case Study
8 pages (2165 words) , Download 0 , Case Study
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The paper "Marketing Strategy Samsung Galaxy" is an impressive example of a Marketing case study.  Samsung Galaxy comprises of a series of Smartphone designed which are Android-powered. Galaxy includes smartphones including Galaxy Tab, Note Series, and Phablets. Most of the Galaxy series have additional style and functionality. This discussion attempts to look at the strategy underlying the Samsung Galaxy series as it competes in the market.
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Apple Inc - Product and Service Design Marketing Case Study
11 pages (3064 words) , Download 3 , Case Study
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The paper “Apple Inc - Product and Service Design” is a comprehensive example of a case study on marketing. Changes and development in the technological world, competitive advantage, market opportunities, economic and demographic alterations are some of the factors that businesses must always consider in the process of engaging in product and service design.
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E-business Marketing Analysis of Arnott Biscuits Marketing Case Study
14 pages (3788 words) , Download 1 , Case Study
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The paper "E-business Marketing Analysis of Arnott Biscuits" is a good example of a Marketing case study. Arnott’s biscuits started as a small bakery in Newcastle north of Sydney. The bakery produced bread, biscuits, and pies for the local market and the ship crews which docked in the area port to load coal. The company was able to rise from its humble beginning to become Australia's largest biscuits manufacturer.
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Red Bull Brand Audit Marketing Case Study
10 pages (2767 words) , Download 2 , Case Study
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The paper “‘Red Bull Brand Audit” is a thoughtful variant of a case study on marketing. Red Bull as an energy drink, the exploitation of its audit has several objectives that are projected towards achieving the goals of the Company. One of the common but major objectives is to provide enlightened information on the perspective of the potential customers.
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American Apparel Vertically Integrated into Downtown LA - Identification of Strategic Issues Marketing Case Study
9 pages (2610 words) , Download 1 , Case Study
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The paper “American Apparel Vertically Integrated into Downtown LA - Identification of Strategic Issues’” is a comprehensive variant of a case study on marketing. American Apparel deals in basic apparel and branded fashion. This company implements vertical integration in the manufacturing, distribution, and retail sectors handling its branded products.
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Malaysia Market Entry Strategy Marketing Case Study
10 pages (2646 words) , Download 0 , Case Study
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The paper “Malaysia Market Entry Strategy ” is an outstanding variant of a case study on marketing. Malaysia is a country located in the southeastern part of Asia and it has two sections on either side of the South China Sea; that is, East Malaysia and West Malaysia commonly referred to as Peninsular Malaysia.
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Implementation of Mitsubishi Splendid Party to Increase Mitsubishi Motors Sales in China Marketing Case Study
14 pages (3602 words) , Download 0 , Case Study
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The paper “Implementation of Mitsubishi Splendid Party to Increase Mitsubishi Motors Sales in China” is an earnest variant of a case study on marketing. Mitsubishi should host a product re-launch party. The party is ideal because it will provide a seductive and exclusive platform where marketing can be done. It is well known that the face–to–face approach is the most effective method of marketing.
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Effectiveness Customer Loyalty Programs - Tesco Clubcard Scheme as a Corporate Marketing Strategy Marketing Case Study
35 pages (8614 words) , Case Study
Nobody downloaded yet
The paper “Effectiveness Customer Loyalty Programs - Tesco Clubcard Scheme as a Corporate Marketing Strategy” is a worthy variant of the case study on marketing. The supermarket shops and stores industry are on the rise since the start of the new millennium. Some of the business areas or sections of the supermarket industry include finance, technology, automobiles, and food.
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Application of the Hierarchy of Effects Model on McDonald's Brand Products and Services Marketing Case Study
6 pages (1908 words) , Download 0 , Case Study
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The paper “Application of the Hierarchy of Effects Model on McDonald’s Brand Products and Services” is a fascinating variant of a case study on marketing. Advertisement is an imperative marketing strategy for any brand or business of a company. It is therefore extremely important for companies to choose the best advertisement approach that perfectly fits the uniqueness of the brand and business.
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International Marketing for Global Competitiveness - Almarai Company in the UAE Marketing Case Study
7 pages (2041 words) , Download 0 , Case Study
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Generally, the paper "International Marketing for Global Competitiveness - Almarai Company in the UAE" is an outstanding example of a marketing case study. This report is aimed at analyzing strategies that have been used and those that can be used by businesses to take advantage of the global market.
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Qantas - Cases for Transitioning to Emerging Market, China Marketing Case Study
8 pages (2669 words) , Download 0 , Case Study
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The paper "Qantas - Cases for Transitioning to Emerging Market, China" is an outstanding example of a marketing case study. A few decades ago, businesses were confined to one country despite the competition. The globalization and trade liberation meant the opportunities became available to businesses to pursue (Randi & Haugland 2008, p. 545).
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The Competitive Analysis of the Aesop Company Marketing Case Study
13 pages (3743 words) , Download 6 , Case Study
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The paper "The Competitive Analysis of the Aesop Company" is a perfect example of a case study on marketing. AESOP Company is an Australian-based skincare product company hosting over 100 branches across the world. The company sold its 65% stake to a Brazilian company called Natura, which in 2012 reported 6% of the total revenue of the Aesop firm.
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The Improvement of Online Marketing - BMW Films Marketing Case Study
14 pages (3941 words) , Download 0 , Case Study
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In 1929, the company produced the first automobile, and the position of the company in the global market luxury segment had already been firmly established by the 1980s. BMW headquarters are based in Munich, Germany. BMW is one of the biggest automobile manufacturing companies and its main competitors in the luxury segment are also German-based companies Audi and Mercedes Benz. 
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Guinness Advertisement and Consumer Buying Process Marketing Case Study
9 pages (2500 words) , Download 0 , Case Study
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The paper “Guinness Advertisement and Consumer Buying Process” is an impressive variant of the case study on marketing. This report comprises of the critical analysis of Guinness Advertisement as well as the consumer buying process. This report will show the relationship between the two aspects.
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Open Happiness Campaign by Coca Cola - Applied Buyer Behavior in Global Context Marketing Case Study
10 pages (2704 words) , Download 0 , Case Study
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The paper “Open Happiness Campaign by Coca Cola - Applied Buyer Behavior in Global Context” is an inspiring variant of the case study on marketing. There is stiff competition in the soft drinks industry, especially between Coca-Cola and Pepsi that dominate the market. As a result, Coca-Cola, an Atlanta-based beverage giant, launched a campaign “Open Happiness” in 2009 to attract more customers.
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Nokia Product Innovation Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
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The paper “Nokia Product Innovation” is a great variant of the case study on marketing. Throughout the 1990s until 2007 when Apple introduced the iPhone, Nokia was the leading mobile phone company in the whole world. The company’s market share further dropped when phones that run on Google’s Android software were introduced in 2008.
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Exporting Processed Cheese from Australia to South Korea Marketing Case Study
10 pages (2739 words) , Download 0 , Case Study
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The paper "Exporting Processed Cheese from Australia to South Korea" is an outstanding example of a marketing case study. The Republic of Korea is one of the fastest-growing markets for processed cheese in the Asia Pacific because of high and growing per capita income, rapid urbanization and changing lifestyle and dietary habits that have increased the demand for processed food.
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Pestel Analysis and Competitors Analysis of Chapstick Company Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper "Pestel Analysis and Competitor’s Analysis of Chapstick Company" is a perfect example of a case study on marketing. PESTEL Analysis is of great importance for Chapstick® Company as it focuses on the future prospects of other production factors. This is because of the dangers and effects of powers and external pressures that will face Chapstick® Company.
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Small Business Marketing - Sun Motel Marketing Case Study
9 pages (2317 words) , Download 0 , Case Study
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The paper "Small Business Marketing - Sun Motel " is an outstanding example of a marketing case study. A mission statement should ideally clearly spell out the organization’s reason for existence. In a nutshell, then a mission statement should then answer questions of: What does the organization do? Why was the organization established? Who are its primary stakeholders?
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Marketing Communication - Beer Company Marketing Case Study
16 pages (4345 words) , Download 0 , Case Study
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The paper "Marketing Communication - Beer Company" is an outstanding example of a marketing case study. The importance of integrated marketing communications to business organisations is very significant. Integrating the various marketing communication strategies is the key to successful brand building and product management.
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Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs Marketing Case Study
12 pages (3062 words) , Download 0 , Case Study
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The paper “Coca-Cola - Providing More Infrastructures in the Diverse Market to Satisfy Customers Needs” is a thoughtful variant of a case study on marketing. Coca-Cola is an international company that has its bases in Atlanta, Georgia in the United States of America. The company produces a variety of soft drinks across the world based on the different tastes and preferences of the consumers.
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Experience at the National Multicultural Event Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper “Experience at the National Multicultural Event” is a persuasive example of a case study on marketing. With the increasing levels of globalization resulting from liberalization of markets, efficient flow of information, and integration of markets, the level of competition in the hospitality sector has increased tremendously.
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Strategic Analysis and Future Strategic Direction of Virgin Atlantic Marketing Case Study
8 pages (2360 words) , Download 0 , Case Study
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Given the fact that travel services have a consequential demand, new entrants have the ability to have a share in the rather concentrated market. This effort might eventually lead to other considerable resources to be invested. The establishment of new airline firms eventually poses a threat to Virgin Atlantic airlines. Nevertheless, strategic alliances work miracles in this industry.
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Cango Second Analysis Marketing Case Study
7 pages (1798 words) , Download 0 , Case Study
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Correct evaluation of technological and operational benefits: It can be said that the in-depth knowledge regarding the new technology has automatically contributed to a better understanding of the new technology’s ability of contribution and change in the company’s already existing business process. 
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Marketing Challenges Facing Warby Parker Marketing Case Study
12 pages (3356 words) , Download 0 , Case Study
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Essentially, these actions point towards creating and maintaining a competitive advantage through strategic marketing and improving the brand name and product quality. This way Warby Parker stands to retain its market dominance even in the face of more affordable products from the competition by distinguishing itself from a quality supplier and vendor.
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Digital Marketing in Food and Nutrition Advertisement Marketing Case Study
6 pages (2781 words) , Download 0 , Case Study
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The author of this following paper states that you are what you eat. What this means is that the food, drinks, and drugs that take into our bodies have a lot of effect on how we turn out to be in several aspects of our lives including physical growth, psychological development, and social adaptation.
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Contemporary Marketing Portfolio Marketing Case Study
24 pages (6736 words) , Case Study
Nobody downloaded yet
Marketing goods and services not only introduces it to the public but also engages viewers to openly criticize the product or allow the advertisement to seduce them into buying, even if it is not necessary for them. In itself, marketing is not bad. Businessmen would naturally want to promote their products and gain profit from their production.
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Marketing and Communication: PayPal Marketing Case Study
10 pages (2628 words) , Download 0 , Case Study
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Online marketing also is known as internet marketing is a new marketing feature that just as explained earlier has revolutionized marketing. This refers to the use of the internet in marketing. Marketers currently use different features of the internet to market their products thereby increasing the awareness of their products and services.
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Marketing Proposal: Ritz Carlton, Almaty Marketing Case Study
10 pages (2748 words) , Download 1 , Case Study
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Ritz Carlton Hotel is one of the largest hotels and tourist attractions stopover that is located in the city of Almaty. It should be noted that this hotel is the mother hotel owned by Ritz Carlton Hotel Company, a company with 84 hotel outlets in Kazakhstan. Many who have ever been to the palace have a lot to say about the hotel. 
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Customer Services in Financial Organisations Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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An alternate colossal variable is an Inseparability, this method of client service must be immaculate to acquire and hold custom at the purpose of contact. Financial Services in the UK offers an extensive variety of items from fundamental current records to exhortation and help with expansive ventures.
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Brand Analysis of the Flagship Store Zara Marketing Case Study
10 pages (2562 words) , Download 0 , Case Study
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In spite of its weaknesses and threats, Zara is a formidable brand. This is demonstrable from its growth over decades. The brand uses the marketing strategy of offering high-end clothing at low prices. Its target is a fashion-savvy consumer base that prefers trendy clothes at affordable prices. The Zara brand oozes sophistication as it creates new designs that reflect contemporary preferences.  
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Marketing Communication Strategy: Kwiggle Bikes Marketing Case Study
13 pages (3479 words) , Download 0 , Case Study
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The company has made a strategic decision to launch this bike in the UK market. However, the excellent physical characteristics of the bike are not enough for the project to be successful. It requires a through and critical analysis of the cycling industry and segment in the UK, accompanied by effective marketing communications plan. 
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