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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Evaluation Marketing Report
8 pages (2222 words) , Download 0 , Report
Free
The paper "Marketing Evaluation" is a great example of a Marketing report. This report offers a strategic focus on organizational marketing activities and strategies. In this case, the report compilation is based on three main marketing questions and aspects. First, it evaluates the role and rationale for customer relationship management in marketing. It evaluates the role of advertising in organizations marketing strategies in the market.
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Internet Advertising Effectiveness among Teenagers Marketing Research Proposal
8 pages (2121 words) , Download 0 , Research Proposal
Free
The paper "Internet Advertising Effectiveness among Teenagers" is an outstanding example of a marketing research proposal. Internet connectivity and usage have risen rapidly in the last two decades. Today, online communication is one of the most popular methods of passing advertising messages. The internet can be used for communication, entertainment, electronic trade, among other applications(Kotler2004).
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Enhancing Professional Knowledge About Marketing Marketing Assignment
5 pages (1250 words) , Download 0 , Assignment
Free
The paper "Enhancing Professional Knowledge About Marketing" is a wonderful example of a Marketing Assignment. A senior category marketing manager bears the responsibility of managing the relationships between the suppliers and the company to enable the firm to meet its objectives. It is also the responsibility of the manager to ensure that the firm achieves all the financial key indicators.
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International Markets: Currency Wars and the Trans-Pacific Partnership Marketing Case Study
13 pages (3497 words) , Download 0 , Case Study
Free
The paper "International Markets: Currency Wars and the Trans-Pacific Partnership" is a perfect example of a marketing case study. Industrialised nations pride themselves with the capacity to have, and control large multinational businesses that contribute greatly to the global economy. Moreover, these nations have access to extremely important natural resources that also play a crucial part in global enterprises.
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Service Concept at McDonald's UK Marketing Case Study
11 pages (3091 words) , Download 2 , Case Study
Free
The paper “Service Concept at McDonald's UK” is a spectacular example of the case study on marketing. To ensure that there is a high level of customer satisfaction, a service organization is expected to ensure that all service elements are able to meet the organizational goals. This makes it vital for the organization to set its service concept
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Masters Home Improvements Brand Marketing Research Proposal
6 pages (1644 words) , Download 0 , Research Proposal
Free
The paper "Masters Home Improvements Brand" is a perfect example of a marketing research proposal. This research brief is meant to provide necessary information for commissioning market research to gain an understanding of how well the Masters Home Improvements brand is performing in terms of mental and physical availability as well as customer satisfaction.
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Consumer Moral Hypocrisy Marketing Coursework
16 pages (4749 words) , Download 0 , Coursework
Free
The paper 'Consumer Moral Hypocrisy" is a perfect example of marketing coursework. Consumers purchases products that fulfill and satisfies their respective needs and requirements. The customers use numerous cues to determine the effectiveness of a product and whether to acquire the product.
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Contemporary Marketing Communications Issues - Is the Agency Model Broken Marketing Coursework
8 pages (2712 words) , Download 0 , Coursework
Free
The paper "Contemporary Marketing Communications Issues - Is the Agency Model Broken" is an outstanding example of marketing coursework. Organisations engage with audiences for the purpose of pursuing their marketing and overall business objectives (Baines, Fill and Page, 2011). Audience engagement refers to the communication and perception of whether the nature of messages is intellectual of emotional.
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E-business Marketing Analysis of Arnott Biscuits Marketing Case Study
14 pages (3788 words) , Download 1 , Case Study
Free
The paper "E-business Marketing Analysis of Arnott Biscuits" is a good example of a Marketing case study. Arnott’s biscuits started as a small bakery in Newcastle north of Sydney. The bakery produced bread, biscuits, and pies for the local market and the ship crews which docked in the area port to load coal. The company was able to rise from its humble beginning to become Australia's largest biscuits manufacturer.
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Ford Taurus Distribution & Marketing Marketing Case Study
6 pages (1755 words) , Download 0 , Case Study
Free
The paper "Ford Taurus Distribution & Marketing " is a great example of a marketing case study. Distribution channels are based on strategies that ensure Ford Taurus consumers find the products in the expected quantities, the required time and the geographical location. The manufactured Ford Taurus vehicles from Ford company are distributed to dealers and consumers through road and train transportation.
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The Role of Technology in Marketing Marketing Coursework
11 pages (2836 words) , Download 0 , Coursework
Free
The paper "The Role of Technology in Marketing" is a good example of marketing coursework. The concept of marketing has long been used in the business field for a long time. It involves the proper understanding and provision of the requirements of the customers. The marketing activity, therefore, involves having a proper understanding of the needs of the customers, segmentation of the market.
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Development of the Business Aviation Industry after the Crisis Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Development of the Business Aviation Industry after the Crisis" is a perfect example of a Marketing Case Study. The majority of the airlines prefer rebuilding their approach through repainting livery, tweaking the plane logo to the extent of changing names. Such an approach to Malaysian airlines is not easy for its rebuild especially after the company lost two of its planes. 
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Hamad Personal Brand Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "Hamad Personal Brand" is a great example of a Marketing Case Study. Hamad is an honorable managed 23. He is a finance student working in the administration segment. Hamad is taking his Master's in Business Administration (MBA) and has arrangements to contemplate CFA (Chartered Financial Analyst).
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How Senses Influence Buying Behavior Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The papers "How Senses Influence Buying Behavior" is a perfect example of a Marketing Case Study. There is a relationship between a product and others. The product hierarchy starts with the basic needs of the particular needs that are used to satisfy those needs. There are seven levels of product hierarchy (Kotler, 2011). 
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Marketing Plan: the Body Shop International Plc Marketing Case Study
8 pages (2390 words) , Download 0 , Case Study
Free
The paper "Marketing Plan: the Body Shop International Plc" is a perfect example of marketing coursework. The cosmetic industry is amongst the most competitive industries today. The U.K. cosmetic industry, in particular, has become a more competitive industry due to the entry of new firms both from domestic and foreign countries (BBC News 2015).
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Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
Free
The paper “Ensuring of Customer Relationship by Business, Customer Development through the Life Cycle“ is a  well-turned variant on literature review on marketing. Customer relationship management has three important processes that include: retaining a client, acquiring a customer and developing a customer.
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The Role of Culture in the Development of Effective Marketing Strategies Marketing Coursework
12 pages (3560 words) , Download 0 , Coursework
Free
The paper "The Role of Culture in the Development of Effective Marketing Strategies" is a great example of marketing coursework. Globalization has increased the need and likelihood of people to get involved in international activities. On the other hand, it is increasing the propensity of individuals being interdependent on each other in business making intercultural communication important in the contemporary business environment.
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Choice of Comparisons in Intergroup Settings Marketing Assignment
16 pages (4000 words) , Download 0 , Assignment
Free
The paper "Choice of Comparisons in Intergroup Settings" is a great example of a Marketing Assignment. Reference groups tend to have an influence on the consumer behavior of people in regard to the purchase of food and drinks such as in normative compliance. When individuals seek out to be members of certain groups and will behave in a manner that makes their acceptance more expected.
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The Role of Income and Social Class in Consumer Behavior Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The paper "The Role Of Income And Social Class in Consumer Behavior" is a great example of a Marketing Case Study. Consumer buying behaviors and trends is a critical tool in marketing strategies development. In this regard, it is the consumer behaviors and changes that guide and influence marketers in the development of the relevant marketing strategies in an organization.
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Marketing Analysis for Ford Taurus Model Marketing Case Study
6 pages (1639 words) , Download 0 , Case Study
Free
The paper "Marketing Analysis for Ford Taurus Model" is a perfect example of a marketing case study. Ford Taurus pricing strategy not only changes the market message but also helps to attract customers. The pricing options for Ford Taurus were either to target the family car market or to target the sedan market while competing with its competitors especially Audis and BMWs (North Brothers Ford, 2014).
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The Challenge of Marketing in Multi-Cultural Market Marketing Coursework
12 pages (3460 words) , Download 0 , Coursework
Free
The paper "The Challenge of Marketing in Multi-Cultural Market" is a good example of marketing coursework. Globalization has resulted in a world that is cosmopolitan. Increased emigration means National populations are more culturally diverse than ever before. Therefore, businesses have to market to people from different cultures both within the boundaries of their home nation and beyond.
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The Samsung Company Products in the Market Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
Free
The paper "The Samsung Company Products in the Market" is a perfect example of a marketing case study. The research study was an analysis of the perception of the customers in the market. In this case, the study sought to evaluate how the customers perceive the marketing mix variables of the Samsung Company smart phones.
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Prioritize and Ranking of Marketing Activities Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Prioritize and Ranking of Marketing Activities" is a great example of a Marketing Assignment. Samotel Telecom Ventures is a company based in Sydney, Australia, and it specializes in the designing of Android mobile handsets. It designs men’s, ladies’, teenagers’, children’s, and seniors’ handsets.
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Product Life Cycle - Ford Taurus Marketing Case Study
5 pages (1565 words) , Download 17 , Case Study
Free
The paper "Product Life Cycle - Ford Taurus" is a good example of a marketing case study. The product life cycle, in the case of this paper (The Ford Taurus), refers to the four main four steps that the ford Taurus will undergo which are; introduction, growth, maturity and the decline. Products need to have these lifecycles because the communities tend to accept any new product at very different rates.
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Zara Sustainable Advantage Marketing Case Study
5 pages (1525 words) , Download 0 , Case Study
Free
The paper 'Zara Sustainable Advantage" is a perfect example of a marketing case study. A competitive advantage is having an advantage over competitors that are accrued by offering consumers greater value, either through lowering prices or offering greater benefits as well as service that justifies higher prices.
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Risk Management on the Producers Perspective Marketing Coursework
3 pages (960 words) , Download 0 , Coursework
Free
The paper "Risk Management on the Producer’s Perspective" is an outstanding example of marketing coursework. Mining of gold secures the gold prices in 1 year by inflow to a minimal contract and also by selling of gold in 1 year. For example, when gold is distributed in 2 years may be priced today for $520 furthermore gold miners accept to sell all its gold manufacturing.
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Drone Technology Idea of Advanced Integrated Logistics Solutions Marketing Case Study
3 pages (842 words) , Case Study
Nobody downloaded yet
The paper "Drone Technology Idea of Advanced Integrated Logistics Solutions" is a perfect example of a marketing case study. The report has effectively broken down the drone technology idea of Advanced Integrated Logistics Solutions and has explored s successful commercialization route for Advanced Integrated Logistics Solutions Company.
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Marketing Strategy for IKEA Based on China and the UK Markets Marketing Case Study
9 pages (3197 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategy for IKEA Based on China and the UK Markets" is a good example of a marketing case study. IKEA is one of the companies that have been able to succeed in the global business scene. The company is the largest furniture retailer with operations in different markets globally.
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The Link between Customer Value and Marketing Marketing Coursework
6 pages (1650 words) , Download 0 , Coursework
Free
The paper "The Link between Customer Value and Marketing" is an outstanding example of marketing coursework. Marketing is one of the core strategies that businesses must put in place to ensure that their products or services are well understood by existing and potential customers (Jenster et al., 2005). The heart of any business rests on its marketing strategies.
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The Low-Cost Airline Model Marketing Coursework
13 pages (3693 words) , Download 0 , Coursework
Free
The paper "The Low-Cost Airline Model" is a great example of marketing coursework. Oil price determinants are complex. However, as it is with other commodities, the demand and supply of oil in the world has a significant effect on the prices. In the supply end, the Organisation of Petroleum Exporting Countries (OPEC) acts as the main price swinger.
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International Marketing Analysis of IKEA Marketing Case Study
7 pages (2206 words) , Download 0 , Case Study
Free
The paper "International Marketing Analysis of IKEA" is an outstanding example of a marketing case study. IKEA is well known retail outlet for home appliances that started as a small company and has grown over the last few years expanding to many countries and expanding to more countries in the future, all this is due to good corporate strategies (Bloomberg, 2011).
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McDonalds Omani New Product Offering Marketing Case Study
14 pages (3766 words) , Download 0 , Case Study
Free
The paper "McDonald's Omani New Product Offering" is a good example of a marketing case study. McDonald is the world’s largest chain of fast food-based restaurants that serves more than 69 million people within each operational day at more than 34,000 chains located in 119 countries. Within the GCC region, the fast-food giant boasts of more than 375 restaurants that are owned and operated by the local entrepreneurs.
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Marketing Process at B&Q Plc Marketing Case Study
9 pages (2807 words) , Download 1 , Case Study
Free
The paper "Marketing Process at B&Q Plc" is a perfect example of a marketing case study. B&Q Plc is considered the largest home improvement retailer in the United Kingdom (Gbadamosu, Bathgate & Nwankwo, 2013, p. 175). The retailer has more than 350 stores in the UK alone stocking a wide range of gardening and home improvement products.
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How Do Consumers Express Their Identity Through Symbolic Consumption On Food And Drink Marketing Literature review
8 pages (2000 words) , Download 0 , Literature review
Free
The paper "How Do Consumers Express Their Identity Through Symbolic Consumption On Food And Drink" is a perfect example of a Marketing Literature Review. As consumption changes in contemporary society, people develop an inherent desire to communicate to others who they are in everyday life (Schembri, Merrilees & Kristiansen 2010).
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Competition in Restaurant Business Marketing Research Paper
11 pages (3087 words) , Download 0 , Research Paper
Free
The paper 'Competition in Restaurant Business' is a great example of a marketing research paper. This research empirically aims to focus on marketing efforts and the expansion of Anita’s restaurant in additional locations. The investigation will be based on a quantitative approach to data collection via the use of questionnaires.
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Information Technology and Marketing at IKEA Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Information Technology and Marketing at IKEA" is a great example of a Marketing Case Study. This report is based on an international marketing analysis for IKEA. Marketing enables organizations compete and stay relevant to their customers. This report provides an analysis of international marketing for IKEA ready to assemble product segment. 
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Recognizing the Importance of Brand Awareness Marketing Research Paper
10 pages (2500 words) , Download 0 , Research Paper
Free
The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015).
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The Standardisation vs Adaptation Debate Marketing Coursework
9 pages (2636 words) , Download 0 , Coursework
Free
In general, the paper "The Standardisation vs Adaptation Debate" is a perfect example of marketing coursework. Whether multinational corporations (MNCs) are supposed to pursue a standardisation strategy or an adaptation approach in their operations is an issue that has been debated for more than 40 years.
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Integrated Marketing Communication Campaign for Barclays Marketing Case Study
11 pages (2750 words) , Download 4 , Case Study
Free
The paper "Integrated Marketing Communication Campaign for Barclays" is a great example of a Marketing Case Study. The purpose of this integrated marketing communication campaign for Barclays Bank (Barclays) is to increase the level of positive brand attitude that current holders of personal current accounts in the United Kingdom have for the bank. 
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Concept of Green Marketing and Factors Affecting Purchase Decision of the Customers Marketing Research Proposal
8 pages (2000 words) , Download 0 , Research Proposal
Free
The paper “Concept of Green Marketing and Factors Affecting Purchase Decision of the Customers“ is a  perfect variant on research proposal on marketing. Green products are products that are eco-friendly, non-toxic and biodegradable. Most of the products are made of cans, papers and glass that raised people’s concerns demand green products increased and led to the development of green marketing.
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Market Orientation and New Product Performance Marketing Assignment
7 pages (1750 words) , Download 0 , Assignment
Free
The paper "Market Orientation and New Product Performance" is a great example of a Marketing Assignment. An excellent strategy will yield a profitable direct response from the radio campaign for San Remo. However, the radio commercial piece must be insightful where we must ascertain that different concepts have interacted for successful radio advertisements as elaborated below. 
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Hello Kitty Expert Comes to Australia Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "Hello Kitty Expert Comes to Australia" is a great example of a Marketing Case Study. Hello Kitty, is used as a logo in women and children's clothes and accessories is one of the most successful characters that was created after the war in Japan. It was first created by Sanrio, Japan in 1974. Its initial introduction was as a nameless character in the purse.  
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Consequences For Global Marketing And Advertising Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
Free
The paper "Consequences For Global Marketing And Advertising" is a great example of a Marketing Assignment. The marketing plan of BBQfun has been formulated by setting aside $250000 to be used in advertising during the year. The main forms of advertising to be used include letterbox drops, radio, and magazines.
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Measuring Brand Association Strength Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Measuring Brand Association Strength" is a great example of a Marketing Case Study. The measurement of brands’ performance is conducted by evaluating the emotions of the customers. Since emotion cannot be measured, the values in the market and the market share will determine the level of satisfaction or dissatisfaction of the product by the customers.  
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Marketing Trends in the Food, Beverage and Lodging Sectors of the Hospitality Industry Marketing Essay
7 pages (2479 words) , Download 0 , Essay
Free
The paper "Marketing Trends in the Food, Beverage and Lodging Sectors of the Hospitality Industry" is a great example of a marketing essay. The travel and tourism industry’s components are; first, tourism lodgings, including hotels, motels, camps, cruise ships. Second, transportation services, such as airplanes, ships and trains.
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Jennifer Aniston as Brand Ambassador Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Jennifer Aniston as Brand Ambassador" Is a perfect example of a Marketing Case Study. Increased global market competition has led to the need for increased operational efficiencies. In this case, organizations have reversed the use of competitive products and marketing strategies as a competitive edge. 
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Marketing Management - Netflix Marketing Case Study
14 pages (4051 words) , Download 0 , Case Study
Free
The paper "Marketing Management - Netflix" is an outstanding example of a marketing case study. As the business environment becomes competitive, modern managers must seek to get the best strategies to use in the market to sustain competition. Companies have re-drafted their marketing plan and replaced ineffective objectives with new ones that are realistic, achievable and measurable so as to improve the efficiency of their operations.
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Building Brand Value Or Consumer Assessment Value Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Building Brand Value Or Consumer Assessment Value" is a perfect example of a Marketing Case Study. This report is about the segmentation, targeting and positioning of the Nike Free 4.0 Flyknit running shoes for women. In the report, the different bases that could be used to develop different market segments for the brand are discussed.
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Toby Estate Coffee Bean Get into Malaysia Market Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Toby Estate Coffee Bean Get into Malaysia Market" is a perfect example of a case study on marketing. The changes in the global market conditions have necessitated the need for organizations to venture into the international markets. In this case, with increased globalization, organizations have experienced a rising trend towards venturing onto the global platform.
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Importance of Ethical Marketing Marketing Coursework
9 pages (2550 words) , Download 0 , Coursework
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The paper "Importance of Ethical Marketing " is a good example of marketing coursework. In recent years, social responsibility and business ethics have gained great significance in marketing practices, particularly in societal marketing. Unethical marketing and manipulated consumer choices can affect consumer purchasing behavior.
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