Prioritize and Ranking of Marketing Activities - Assignment Example

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Respondents were asked to evaluate these five criteria according to the importance and then rank or evaluate six different accommodation options according to their ranking of the evaluative criteria.... Kilda The respondent's ranking of these attributes will be placed in a decision matrix and the compensatory decision rule applied to determine the most likely accommodation choice by the three respondents.... It normally includes consideration of many factors or influences which makes it a more complex process for consumers as compared to minor consumption activities such as purchasing a car, selecting a camera, a DVD player, book or an item of clothing....

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