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Marketing Essays

Result for Subject Marketing:
19897 essays
Jose's Southwestern Cafe vs Santa Fe Grill Marketing Case Study
6 pages (1515 words) , Download 0 , Case Study
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Comparisons were drawn between two restaurants namely: Jose’s Southwestern Cafe and Santa Fe Grill. It involved studying various aspects of their daily operations. For instance, the number of people, who frequently take their meals in both hotels, how often they visit the hotels, and the gender comparisons observed among others.
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Marketing Strategy for Sandals Resorts, Jamaica Marketing Case Study
8 pages (2261 words) , Download 1 , Case Study
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The evaluation of the strategy can be achieved through hotel occupancy rates as well as through airline bookings. Moreover, technology has made it possible to ascertain the website visitors. The government in both countries also evaluates and maintains statistics on tourist arrivals and departures to different destinations. 
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Digital Marketing Strategy of Samsung and Apple Marketing Case Study
6 pages (1732 words) , Download 0 , Case Study
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The concept of integrated marketing communication has drastically changed in recent years. The effectiveness of print advertisements and television commercials has decreased due to the evolution of digital marketing. In today’s world, a small firm can outplay big players in the industry by taking the help of viral video. 
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Connection of China and Italian Wine Marketing Case Study
22 pages (6254 words) , Case Study
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The paper "Connection of China and Italian Wine" is an outstanding example of a marketing case study. The world of the 21st century promotes a globally interconnected platform of fast change and rapid development. The evolution of telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses.
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The Electronics Takeback Coalition's Marketing Campaign against Samsung Marketing Case Study
9 pages (2597 words) , Download 0 , Case Study
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The paper “The Electronics Takeback Coalition's Marketing Campaign against Samsung ” is an intriguing example of the marketing case study. The ETC, an association of not-for-profit organizations that promote green production and responsible recycling in the electronics industry. They have the mandate of ensuring that electronic producers handle their electronic wastes responsibly.
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Marketing Management of Cruise Line Travel Market Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
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The paper "Marketing Management of Cruise Line Travel Market" is a perfect example of a case study on marketing. Carnival is the world's greatest and most prominent cruise line.  They have 24 boats with an assortment of luxury trips and cruises that last from 3-18 days.  Carnival cruise line is proud of the fact that they have a "wide cluster of luxurious cruises".
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Appropriate Organizational Structure for Currys Marketing Case Study
12 pages (3207 words) , Download 0 , Case Study
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The paper "Appropriate Organizational Structure for Currys" is a wonderful example of a case study on marketing. Globalization has resulted in intense competition in all industrial sectors making it difficult for an organization to produce products as well as adopt the best strategies so as to enter into new markets.
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Country Analysis of South Africa and Mexico Marketing Case Study
11 pages (2836 words) , Download 1 , Case Study
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The paper "Country Analysis of South Africa and Mexico" is an outstanding example of a marketing case study. The prepared report is based on the analysis of two countries South Africa and Mexico, from the perspective of their suitability as foreign locations for business expansion. An analysis of each of the countries is done from various dimensions and comparisons are made between the two countries.
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Maximizing Sales for the Business: Asian Dessert Cafe Marketing Case Study
10 pages (2728 words) , Download 0 , Case Study
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The paper "Maximizing Sales for the Business: Asian Dessert Cafe" is a perfect example of a case study on marketing. KOWLOON TONG DESSERT CAFÉ is located in the interior of Richmond, San Francisco. It is well renowned for offering large varieties prepared in both Asian and Hong Kong ways. This café is owned by a small family and is normally controlled by few employees and family members.
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Analysis of Customer Relationship Management in Tesco Marketing Case Study
8 pages (2504 words) , Download 0 , Case Study
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The paper "Analysis of Customer Relationship Management in Tesco" is a perfect example of a case study on marketing. Customer relationship management (CRM) is not an entirely new concept but has received renewed interest from researchers in the age of information technology. One of the most notable attempts to describe CRM is to consider it as a one-to-one marketing process (Kumar, 2010.).
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Marketing Activities of Gatorade UK Marketing Case Study
9 pages (2423 words) , Download 0 , Case Study
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The paper "Marketing Activities of Gatorade UK" is an outstanding example of a marketing case study. Gatorade UK is a store that sells Gatorade products. It provides nutrition products to athletes in the UK in order to meet their sports needs. Gatorade has formed about 40 years ago when a group of scientists from the University of Florida sought to find a solution to problems faced by members of the University’s football squad.
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Coca-Cola - Internationalization Theory Process Marketing Case Study
8 pages (2290 words) , Download 0 , Case Study
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The paper "Coca-Cola - Internationalization Theory Process" is an outstanding example of a marketing case study. The context of this report is based on international marketing strategies, which have been followed by a well-known brand in the top 100 global brands. The company that has been chosen i.e. Coca-Cola, is ranked 3rd in 2014 in top global brands (Bestglobalbrands.com, 2014).
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Strategic Analysis of Apples iPhone 6-6 Plus Marketing Case Study
12 pages (3645 words) , Download 0 , Case Study
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The paper “Strategic Analysis of Apple’s iPhone 6-6 Plus” is a fascinating example of the marketing case study. Apple Inc., the manufacturer of iPhones, is globally being applauded for the massive sales it recently recorded with regards to the sale of its newest smartphone model, the iPhone 6. China is considered to have been the hub of sale for the firm’s smartphones.
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Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
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The paper “Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies ” is an affecting example of the marketing case study. Several well-established firms have expanded their business operations in overseas locations. Internationalizing their business has given them access to a new and larger customer base.
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International Marketing - Conceptual Frameworks, Negative Publicity Management Marketing Case Study
12 pages (3218 words) , Download 0 , Case Study
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The paper “International Marketing - Conceptual Frameworks, Negative Publicity Management” is a thrilling example of the marketing case study. Negative publicity can be defined as the adverse publicity that is faced by the top brands of the world due to a particular reason or cause. The negative publicity affects adversely the brand image and reputation of the company.
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Information Security Plan in 3D Media Company Ltd Marketing Case Study
11 pages (3317 words) , Download 0 , Case Study
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The paper "Information Security Plan in 3D Media Company Ltd" is a great example of a case study on marketing. 3D media comm. Ltd is a Western Australian based company that market products through social media, it mainly focuses on the small scale business enterprise to sell their product.
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Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke Marketing Case Study
10 pages (2617 words) , Download 0 , Case Study
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The paper “Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke” is an intriguing variant of a case study on marketing. GMCC sells refrigerated baked goods and their success in the USA market has compelled them to try their luck in other countries and thus their focus on the Canadian market.
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Allsmiles Toothpaste Company - International Business Group Simulation Assessment Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
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The paper “Allsmiles Toothpaste Company - International Business Group Simulation Assessment” is an engrossing variant of a case study on marketing. Companies that intend to expand beyond their national boundaries face the strategic decision on how to establish themselves abroad effectively. The choice of the strategies to enter foreign markets is the decision of which type of operation to use.
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Influence of Internal Factors on Consumer Decision-Making - SportUNE Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
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The paper "Influence of Internal Factors on Consumer Decision-Making - SportUNE " is an outstanding example of a marketing case study. SportUNE is a non-profit organisation that serves the students and community at the University of New England. The organisation provides sporting facilities that range from indoor gyms to outdoor courts (SportUNE, 2017).
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The Impact of External Environment on the Organic Farm Industry in Australia Marketing Case Study
12 pages (3772 words) , Download 0 , Case Study
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The paper "The Impact of External Environment on the Organic Farm Industry in Australia" is an outstanding example of a marketing case study. The aim of this report was to ascertain the impact of the external environment on the organic farm industry in Australia. The external environment is defined as the external forces that influence the industry either directly or indirectly.
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Australian Product in the International Market of Saudi Arabia Marketing Case Study
10 pages (3090 words) , Download 0 , Case Study
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The paper "Australian Product in the International Market of Saudi Arabia" is an outstanding example of a marketing case study. The paper will look at introducing honey, an Australian product in the international market of Saudi Arabia. The main role is to ensure that a successful business can be launched in the Saudi Arabian market.
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Marketing Forecast & Budget - Caltex Australia Limited Marketing Case Study
8 pages (2248 words) , Download 0 , Case Study
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The paper "Marketing Forecast & Budget - Caltex Australia Limited" is an outstanding example of a marketing case study. Caltex Australia Limited deals with oil refinery as well as the marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points all over Australia. Caltex Australia Limited also has a national network of service stations.
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Importance of Sales Skills for Builders Marketing Case Study
18 pages (4928 words) , Download 0 , Case Study
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The paper “Importance of Sales Skills for Builders” is an intriguing variant of a marketing case study. The construction industry at the global level has been noted to have achieved enormous growth in recent years, and currently playing a major role in the economic development of various regions in the world.
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Global Marketing Strategy & Planning - Sony Corp Marketing Case Study
16 pages (5152 words) , Download 0 , Case Study
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The paper "Global Marketing Strategy & Planning - Sony Corp " is an outstanding example of a marketing case study. All marketing plans are usually designed with certain marketing objectives in mind. Marketing objectives describe what an organization needs to achieve with its marketing activities (Harvard Business Review, 2000).
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BYD Auto - Marketing in Singapore, Canada and Australia Marketing Case Study
24 pages (6477 words) , Case Study
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The paper "BYD Auto - Marketing in Singapore, Canada and Australia " is an outstanding example of a marketing case study. Australia, Singapore and Canada are the chosen export markets. The chief reason for choosing these markets as the candidate countries is because they pay much attention to the protection of the environment.
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Juice Pty Limited Marketing Marketing Case Study
8 pages (2094 words) , Download 0 , Case Study
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The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study. Top juice pty limited is a sole proprietorship situated in Australia and enjoys the privileges of a sole proprietorship form of business organization. The business currently deals with the production of juice products such as Mango surprise; pineapple and Mango puree to its client and majorly supply its product to a high-quality restaurant.
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Sky Link Fashions and Designers Company's Management of Quality Customer Service Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The paper "Sky Link Fashions and Designers Company’s Management of Quality Customer Service” is a thrilling variant of a case study on marketing. Sky link Fashions and Designers Company is a clothing and fashion retailer that deals in the design, manufacture, and sale of women's, men’s, and children’s clothes. The organization is based in Canberra-Queanbeyan, Australia.
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Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel Marketing Case Study
10 pages (2807 words) , Download 0 , Case Study
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The paper "Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel” is a comprehensive variant of a case study on marketing. Dining consumption behavior refers to activities that relate to the dining consumers’ processes of purchasing their dining products and making decisions to conduct the activities involved.
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Galaxy Pharma by Vibrant Ltd Marketing Case Study
6 pages (1847 words) , Download 0 , Case Study
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The paper "Galaxy Pharma by Vibrant Ltd " is an outstanding example of a marketing case study. The move to purchase the rights of the Galaxy Pharma by Vibrant Ltd seems like a long shot by Vibrant Ltd. In a business setting, considering the fast out border growth of Vibrant Ltd –a pharmaceutical multinational, the purchase of the well-established Galaxy Pharma will boost its sales in the Japanese and Asian markets.
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Greens Foods Holdings - International Market Assessment Marketing Case Study
16 pages (4510 words) , Download 0 , Case Study
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The paper "Green’s Foods Holdings - International Market Assessment" is an outstanding example of a marketing case study. Green’s Foods Holdings is an Australian owned manufacturer and distributor of food products under its household brand named Green’s. The company specializes in savoury making biscuits, in addition to other foods such as pasta, breakfast cereals and cake mixes (Green's 2014).
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The Treasury Wines - Market Overview Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
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The paper "The Treasury Wines - Market Overview" is an outstanding example of a marketing case study. The Treasury Wines has been operating in the Australian wine market since the year 2011. It makes wines that are competitive globally where it has been distributing its products globally. The quality of its products is the primary factor that sets the company above the competitors in the market.
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Social Marketing Communication in a Multicultural Environment Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper “Social Marketing Communication in a Multicultural Environment” is an original example marketing literature review. Business communication takes many forms and is used for different purposes. As an entrepreneur in the making, the field of marketing communication is an area of passion and a field where personal development and growth can be achieved.
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Coffee Bean Trade Marketing Case Study
20 pages (4617 words) , Download 1 , Case Study
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The paper "Coffee Bean Trade" is an outstanding example of a marketing case study. The source of coffee is a coffee bean which originates from the Coffee plant. Coffee beans are ranked as the leading market commodities which are highly traded in the market. Arabica and Robusta are the two major types of coffee beans, which are trading at different prices.
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Challenges Faced by Foreign Seeking to Invest in an Emerging Market - China Marketing Case Study
8 pages (2155 words) , Download 0 , Case Study
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The paper "Challenges Faced by Foreign Seeking to Invest in an Emerging Market - China" is an outstanding example of a marketing case study. The different levels of the economy in different countries are used in classifying the countries. The classification can be done based on the development level of the country.
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Integrated Marketing Strategy for the Ford Motor Company Marketing Case Study
7 pages (1820 words) , Download 1 , Case Study
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The paper “Integrated Marketing Strategy for the Ford Motor Company” is a useful example of a marketing case study. One of the most successful marketing strategies belongs to Ford Motor Company. Its compact car Ford Fiesta has become the sales leader in its segment in the European market. It's such a city car: small, compact and well run. The driver can always find a Parking space.
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Market Audit and Competitive Market Analysis Marketing Case Study
8 pages (2062 words) , Download 0 , Case Study
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The paper “Market Audit and Competitive Market Analysis” is an outstanding example of a marketing case study. Relative advantage refers to the extent to which a customer identifies certain attributes of a new brand to be better than a similar product in the market. Even though the consumers see the new product as being better, it does not imply that the product is better but it is based on the consumers’ perception.
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Marketing Tactics Issue of Allstar Brands in Brazil - Country Manager Marketing Case Study
8 pages (2312 words) , Download 0 , Case Study
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The paper "Marketing Tactics Issue of Allstar Brands in Brazil - Country Manager " is an outstanding example of a marketing case study. Allstar Brands is a consumer products company that is based in the United States that majorly deals in the production and distribution of ethical pharmaceuticals for prescription, over the counter drugs and consumer products.
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Walmart Retail Marketing Marketing Case Study
12 pages (2986 words) , Download 0 , Case Study
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The paper "Walmart Retail Marketing" is an outstanding example of a marketing case study. This paper is aimed to critically analyze the concept of retail marketing, and Walmart will be used as a case study and China will be the country of operation. Walmart is a huge multinational grocery retail chain and it runs large discounts superstores and warehouses.
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Franchising and Other Approaches That Can Contribute to Mc Donalds Success Marketing Case Study
11 pages (2872 words) , Download 0 , Case Study
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The paper “Franchising and Other Approaches That Can Contribute to Mc Donalds Success” is an earnest example of the marketing case study. Companies operate in a dynamic environment that is characterized by competition during the contemporary period. In order for them to gain a competitive advantage, there is a need to implement various strategies in their operations that cannot be matched by competitors.
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Four Seasons Goes Paris Marketing Case Study
9 pages (2253 words) , Download 0 , Case Study
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The paper "Four Seasons Goes Paris" is an outstanding example of a marketing case study. Since its initiation date in 1960, Four Seasons Hotel and Resorts has repeatedly valued itself as being optimal for a luxury hotel experience. Four Seasons Hotel and Resorts developed its legendary services to comprise the contemporary number of 67 hotels in 30 diverse countries with sustained growth and development in advancement.
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Shangri La London: Azerbaijani Travellers Marketing Case Study
7 pages (2121 words) , Download 0 , Case Study
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Measures need to be in place to enhance the proper implementation of all the established objectives. The selection of a monitoring and evaluation team is the basis of the implementation process. The objectives need evaluation on a monthly basis. The website set up needs an experienced person to monitor it, as well as the social sites created. 
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International Marketing Strategy for Shuttersong Photo App Marketing Case Study
10 pages (2651 words) , Download 0 , Case Study
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ShutterSong is a recently released photo app by the Carbone Smolan Agency. CSA is one of the finest and well-known branding strategy and interactive design firm of the mobile app industry. The App is a unique blend of photos and music or recorded sounds/voice with a touch of the CSA brand identity i.e. their simple yet interactive interface that is found in the ShutterSong.
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AcuScan Action Plan Marketing Case Study
10 pages (2653 words) , Download 0 , Case Study
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The assumptions of Kelly are based on technological progression and real-time interpretation. Kelly assumed that the marketing executive is attempting to destabilize the authority by talking directly with the product developers. Kelly was that successful product development necessitates better examination, which is quite a time-consuming.
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Marketing Analysis of Frugl Marketing Case Study
17 pages (4675 words) , Download 0 , Case Study
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The Ansoff Growth matrix is another marketing planning tool commonly used by marketers while implementing a new product or service in the market. ‘Ansoff’s product/market growth matrix suggests that a business’s attempts to grow to depend on whether it markets new or existing products in new or existing markets.
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Marketing Mix: An Analysis of Sainsburys and Aldi Marketing Case Study
12 pages (3385 words) , Download 0 , Case Study
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Finally, the investigation is taking place. It has been indicated that the rewards and consumer loyalty program that was instituted by Sainsbury’s was ultimately beneficial, and positive for profitability. With this in mind, Aldi should encourage a similar program to the established and offer to its consumers.
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Creating Customer Value for Air Arabia Marketing Case Study
7 pages (1940 words) , Download 0 , Case Study
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The organization should also adopt the use of social media to listen to the suggestions of customers. This will enable it to provide services that meet the needs of customers and it will increase their contentment. The company should also continue using its low price strategy because this helps it to compete with key players in the industry. 
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Market Research of the Coca-Cola Company Marketing Case Study
22 pages (5641 words) , Case Study
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This paper provides detailed information about The Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands which include sports drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company.  
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Primark Going UAE and Not Entering Russia, Japan and Italy Marketing Case Study
13 pages (3958 words) , Download 0 , Case Study
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The country has a large number of firms engaging in the manufacturing and production of goods most being owned by families, thus are placed higher than foreign cooperation in the market. Though the process of registering is only five steps, the licensing procedure takes up to 3 months discouraging new entries.
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Harvey Nichols Store: International Marketing Report Marketing Case Study
11 pages (3529 words) , Download 0 , Case Study
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Harvey’s wide variety of selection of merchandise and strong customer service will be the company’s key to success. In addition, the company intends to generate customer repeat business, expand the customer’s transaction amount per sale, and ensure repeated frequency for customers to ensure long-term success. 
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International Marketing Communications Plan: The Phoenix Partnership Marketing Case Study
12 pages (3597 words) , Download 0 , Case Study
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Context analysis plays an important role in having adequate information in relation to internal as well as external conditions for an organization. In this regard, The Phoenix Partnership conducting context analysis has been able to provide important information about business context, internal context, customer context, and external context.
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