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Marketing Essays

Result for Subject Marketing:
19914 essays
Innovation in the UK Fashion Retailing Firms Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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Generally, the paper "Innovation in the UK Fashion Retailing Firms" is a good example of a marketing case study. For a long time, the fashion industry has been inaccessible to many consumers. However, it is now no longer the case, thanks to the increased utility of social media sites, especially from 2009.
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International Business - Starbucks in Africa Marketing Case Study
8 pages (2029 words) , Download 1 , Case Study
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The paper "International Business - Starbucks in Africa" is an outstanding example of a marketing case study. Market entry is the planned method of delivering goods and services to new target customers. It is mostly done by multinational that has taken the time to study the new area and understood what the challenges are and what the customer in this field are doing.
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The English Multinationals Brand Management Marketing Case Study
13 pages (3260 words) , Download 0 , Case Study
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The paper “The English Multinational’s Brand Management” is a helpful example marketing case study. JCB, The English multinational selected for the case study, was founded by Joseph Bamford in 1945 in Uttoxeter, UK. The company has its headquarters in Rocester in the UK. The company has growт and transformed from the small factory operating in a makeshift garage in the 1950s to the current multinational
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Benefits for Jessops Company's Ability to Escape from the Crisis Marketing Case Study
9 pages (2750 words) , Download 0 , Case Study
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The paper “Benefits for Jessops Company's Ability to Escape from the Crisis” is a fascinating example marketing case study. The paper regards the theoretical background of the solution for Jessops' company issues. The paper shows that since the 1990s, the majority of companies have begun to apply marketing activities in business.
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Key Aspect of Communications Mix Marketing Case Study
8 pages (26 words) , Download 0 , Case Study
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The paper “Key Aspect of Communications Mix” is a fascinating example of a marketing case study. Marketing can be defined as a broad business function that comprises product development, distribution process, merchandising, pricing, and promotion or communication. Methods used by real-world organizations so as to ensure that the brand message is appropriately conveyed to the target audience.
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TrackIt First Band by Fitness First Marketing Case Study
16 pages (4278 words) , Download 0 , Case Study
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The paper "TrackIt First Band by Fitness First" is an outstanding example of a marketing case study. The essay aims to propose a marketing plan for an innovative product ‘‘TrackIt First’’ by ‘Fitness First’. The innovative product ‘TrackIt First’ is a unique product to match the fitness requirements of the contemporary world.
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Principles and Practice of Marketing Marketing Case Study
12 pages (3023 words) , Download 0 , Case Study
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The paper "Principles and Practice of Marketing" is a perfect example of a case study on marketing. There are many brands, which Tesco is using to advertise the products and create better brand awareness. There are many customer groups, which need specific products, like organic products for customers who have a healthy way of life.
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The Importance of a Marketing Communication Strategy Marketing Case Study
8 pages (1937 words) , Download 0 , Case Study
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Marketing communication strategy is of great importance in relation to the marketing strategy and overall business strategy of any company. The marketing communication strategy will have a significant impact in helping to gain a competitive advantage and in achieving, or more desirably, exceeding business objectives.
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Mass Marketing as Wal-Mart's Hallmark Marketing Case Study
6 pages (1627 words) , Download 0 , Case Study
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Founded by Sam Walton Wal-Mart today is America’s largest grocery retailer. Today it has existence different countries of the world including the United Kingdom, Japan, Argentina, Brazil, and Canada. Right from the beginning, Wal-Mart adopted a competitive strategy based on pricing.
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NeoPets Global Marketing Marketing Case Study
6 pages (1622 words) , Download 0 , Case Study
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When you are a new person "moving in" you get to create your own NeoPet, give it a name and a color and create a house for it to live in. You give details about your NeoPet that inform the community of what it does and what it likes. There are several interactive games and much to do with your NeoPet. They have also created a way for members to interact with each other.
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The Consumption and Sales of Dairy Products Marketing Case Study
6 pages (1658 words) , Download 0 , Case Study
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Many Americans today include some kind of dairy source in their: breakfast, lunch, or dinner. There are many contributing factors to purchasing dairy and it is important to note the pitfalls of improperly processed and low-grade dairy products. Several factors determine the consumption and sales of dairy products.
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Internal and External Pressures: Classic Airlines Marketing Case Study
8 pages (2249 words) , Download 0 , Case Study
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The firm cannot afford to continue to disregard the desires of the customers. The firm lost a lot of returning clients which hurt the profitability of the firm. The 80/20 rule states that 80% of your sales come from 20% of your customers. Base on this reality companies such as Classic Airlines must emphasize the importance of customer retention.
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The Promotional Strategy of Leeds Bradford Airport Marketing Case Study
8 pages (2159 words) , Download 0 , Case Study
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Promotion is essential when a new product or service is to be availed in the market. Generally, there is stiff competition in nearly all sectors and industries in the global and local markets. Several companies provide the same products and services leading to the struggle by the organizations to seek a better position in the market.
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Starbucks Coffee and Its Target Audience Marketing Case Study
8 pages (2090 words) , Download 0 , Case Study
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Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States. Coffee houses are like a place for conversation and that provides the customers with a sense of community.
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Exhibition Planning for Ocean Spray Product Re-Launch Marketing Case Study
9 pages (2468 words) , Download 0 , Case Study
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Part of this innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.
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Apple Marketing Analysis Marketing Case Study
6 pages (1611 words) , Download 0 , Case Study
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Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. This further increases the revenues of Apple Company (Kunz, 2010, p. 1). Price; Apple being in a business that deals with technology and the advances that come with technology require that it keeps up to date. 
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Global Strategic Marketing of H&M Marketing Case Study
8 pages (2092 words) , Download 0 , Case Study
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The case study "Global Strategic Marketing of H&M" describes H&M marketing strategies. This paper outlines H&M's generic business-level strategy, H&M Global strategy, H&M level of product adaptation- packaging, pricing, promotion, and ways of distribution.
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Jose's Southwestern Cafe vs Santa Fe Grill Marketing Case Study
6 pages (1515 words) , Download 0 , Case Study
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Comparisons were drawn between two restaurants namely: Jose’s Southwestern Cafe and Santa Fe Grill. It involved studying various aspects of their daily operations. For instance, the number of people, who frequently take their meals in both hotels, how often they visit the hotels, and the gender comparisons observed among others.
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Marketing Strategy for Sandals Resorts, Jamaica Marketing Case Study
8 pages (2261 words) , Download 1 , Case Study
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The evaluation of the strategy can be achieved through hotel occupancy rates as well as through airline bookings. Moreover, technology has made it possible to ascertain the website visitors. The government in both countries also evaluates and maintains statistics on tourist arrivals and departures to different destinations. 
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Digital Marketing Strategy of Samsung and Apple Marketing Case Study
6 pages (1732 words) , Download 0 , Case Study
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The concept of integrated marketing communication has drastically changed in recent years. The effectiveness of print advertisements and television commercials has decreased due to the evolution of digital marketing. In today’s world, a small firm can outplay big players in the industry by taking the help of viral video. 
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Connection of China and Italian Wine Marketing Case Study
22 pages (6254 words) , Case Study
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The paper "Connection of China and Italian Wine" is an outstanding example of a marketing case study. The world of the 21st century promotes a globally interconnected platform of fast change and rapid development. The evolution of telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses.
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The Electronics Takeback Coalition's Marketing Campaign against Samsung Marketing Case Study
9 pages (2597 words) , Download 0 , Case Study
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The paper “The Electronics Takeback Coalition's Marketing Campaign against Samsung ” is an intriguing example of the marketing case study. The ETC, an association of not-for-profit organizations that promote green production and responsible recycling in the electronics industry. They have the mandate of ensuring that electronic producers handle their electronic wastes responsibly.
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Marketing Management of Cruise Line Travel Market Marketing Case Study
16 pages (4420 words) , Download 0 , Case Study
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The paper "Marketing Management of Cruise Line Travel Market" is a perfect example of a case study on marketing. Carnival is the world's greatest and most prominent cruise line.  They have 24 boats with an assortment of luxury trips and cruises that last from 3-18 days.  Carnival cruise line is proud of the fact that they have a "wide cluster of luxurious cruises".
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Appropriate Organizational Structure for Currys Marketing Case Study
12 pages (3207 words) , Download 0 , Case Study
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The paper "Appropriate Organizational Structure for Currys" is a wonderful example of a case study on marketing. Globalization has resulted in intense competition in all industrial sectors making it difficult for an organization to produce products as well as adopt the best strategies so as to enter into new markets.
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Country Analysis of South Africa and Mexico Marketing Case Study
11 pages (2836 words) , Download 1 , Case Study
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The paper "Country Analysis of South Africa and Mexico" is an outstanding example of a marketing case study. The prepared report is based on the analysis of two countries South Africa and Mexico, from the perspective of their suitability as foreign locations for business expansion. An analysis of each of the countries is done from various dimensions and comparisons are made between the two countries.
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Maximizing Sales for the Business: Asian Dessert Cafe Marketing Case Study
10 pages (2728 words) , Download 0 , Case Study
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The paper "Maximizing Sales for the Business: Asian Dessert Cafe" is a perfect example of a case study on marketing. KOWLOON TONG DESSERT CAFÉ is located in the interior of Richmond, San Francisco. It is well renowned for offering large varieties prepared in both Asian and Hong Kong ways. This café is owned by a small family and is normally controlled by few employees and family members.
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Analysis of Customer Relationship Management in Tesco Marketing Case Study
8 pages (2504 words) , Download 0 , Case Study
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The paper "Analysis of Customer Relationship Management in Tesco" is a perfect example of a case study on marketing. Customer relationship management (CRM) is not an entirely new concept but has received renewed interest from researchers in the age of information technology. One of the most notable attempts to describe CRM is to consider it as a one-to-one marketing process (Kumar, 2010.).
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Marketing Activities of Gatorade UK Marketing Case Study
9 pages (2423 words) , Download 0 , Case Study
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The paper "Marketing Activities of Gatorade UK" is an outstanding example of a marketing case study. Gatorade UK is a store that sells Gatorade products. It provides nutrition products to athletes in the UK in order to meet their sports needs. Gatorade has formed about 40 years ago when a group of scientists from the University of Florida sought to find a solution to problems faced by members of the University’s football squad.
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Coca-Cola - Internationalization Theory Process Marketing Case Study
8 pages (2290 words) , Download 0 , Case Study
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The paper "Coca-Cola - Internationalization Theory Process" is an outstanding example of a marketing case study. The context of this report is based on international marketing strategies, which have been followed by a well-known brand in the top 100 global brands. The company that has been chosen i.e. Coca-Cola, is ranked 3rd in 2014 in top global brands (Bestglobalbrands.com, 2014).
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Strategic Analysis of Apples iPhone 6-6 Plus Marketing Case Study
12 pages (3645 words) , Download 0 , Case Study
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The paper “Strategic Analysis of Apple’s iPhone 6-6 Plus” is a fascinating example of the marketing case study. Apple Inc., the manufacturer of iPhones, is globally being applauded for the massive sales it recently recorded with regards to the sale of its newest smartphone model, the iPhone 6. China is considered to have been the hub of sale for the firm’s smartphones.
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Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies Marketing Case Study
12 pages (3296 words) , Download 0 , Case Study
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The paper “Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies ” is an affecting example of the marketing case study. Several well-established firms have expanded their business operations in overseas locations. Internationalizing their business has given them access to a new and larger customer base.
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International Marketing - Conceptual Frameworks, Negative Publicity Management Marketing Case Study
12 pages (3218 words) , Download 0 , Case Study
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The paper “International Marketing - Conceptual Frameworks, Negative Publicity Management” is a thrilling example of the marketing case study. Negative publicity can be defined as the adverse publicity that is faced by the top brands of the world due to a particular reason or cause. The negative publicity affects adversely the brand image and reputation of the company.
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Information Security Plan in 3D Media Company Ltd Marketing Case Study
11 pages (3317 words) , Download 0 , Case Study
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The paper "Information Security Plan in 3D Media Company Ltd" is a great example of a case study on marketing. 3D media comm. Ltd is a Western Australian based company that market products through social media, it mainly focuses on the small scale business enterprise to sell their product.
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Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke Marketing Case Study
10 pages (2617 words) , Download 0 , Case Study
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The paper “Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke” is an intriguing variant of a case study on marketing. GMCC sells refrigerated baked goods and their success in the USA market has compelled them to try their luck in other countries and thus their focus on the Canadian market.
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Allsmiles Toothpaste Company - International Business Group Simulation Assessment Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
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The paper “Allsmiles Toothpaste Company - International Business Group Simulation Assessment” is an engrossing variant of a case study on marketing. Companies that intend to expand beyond their national boundaries face the strategic decision on how to establish themselves abroad effectively. The choice of the strategies to enter foreign markets is the decision of which type of operation to use.
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Influence of Internal Factors on Consumer Decision-Making - SportUNE Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
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The paper "Influence of Internal Factors on Consumer Decision-Making - SportUNE " is an outstanding example of a marketing case study. SportUNE is a non-profit organisation that serves the students and community at the University of New England. The organisation provides sporting facilities that range from indoor gyms to outdoor courts (SportUNE, 2017).
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The Impact of External Environment on the Organic Farm Industry in Australia Marketing Case Study
12 pages (3772 words) , Download 0 , Case Study
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The paper "The Impact of External Environment on the Organic Farm Industry in Australia" is an outstanding example of a marketing case study. The aim of this report was to ascertain the impact of the external environment on the organic farm industry in Australia. The external environment is defined as the external forces that influence the industry either directly or indirectly.
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Australian Product in the International Market of Saudi Arabia Marketing Case Study
10 pages (3090 words) , Download 0 , Case Study
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The paper "Australian Product in the International Market of Saudi Arabia" is an outstanding example of a marketing case study. The paper will look at introducing honey, an Australian product in the international market of Saudi Arabia. The main role is to ensure that a successful business can be launched in the Saudi Arabian market.
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Marketing Forecast & Budget - Caltex Australia Limited Marketing Case Study
8 pages (2248 words) , Download 0 , Case Study
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The paper "Marketing Forecast & Budget - Caltex Australia Limited" is an outstanding example of a marketing case study. Caltex Australia Limited deals with oil refinery as well as the marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points all over Australia. Caltex Australia Limited also has a national network of service stations.
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Importance of Sales Skills for Builders Marketing Case Study
18 pages (4928 words) , Download 0 , Case Study
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The paper “Importance of Sales Skills for Builders” is an intriguing variant of a marketing case study. The construction industry at the global level has been noted to have achieved enormous growth in recent years, and currently playing a major role in the economic development of various regions in the world.
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Global Marketing Strategy & Planning - Sony Corp Marketing Case Study
16 pages (5152 words) , Download 0 , Case Study
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The paper "Global Marketing Strategy & Planning - Sony Corp " is an outstanding example of a marketing case study. All marketing plans are usually designed with certain marketing objectives in mind. Marketing objectives describe what an organization needs to achieve with its marketing activities (Harvard Business Review, 2000).
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BYD Auto - Marketing in Singapore, Canada and Australia Marketing Case Study
24 pages (6477 words) , Case Study
Nobody downloaded yet
The paper "BYD Auto - Marketing in Singapore, Canada and Australia " is an outstanding example of a marketing case study. Australia, Singapore and Canada are the chosen export markets. The chief reason for choosing these markets as the candidate countries is because they pay much attention to the protection of the environment.
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Juice Pty Limited Marketing Marketing Case Study
8 pages (2094 words) , Download 0 , Case Study
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The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study. Top juice pty limited is a sole proprietorship situated in Australia and enjoys the privileges of a sole proprietorship form of business organization. The business currently deals with the production of juice products such as Mango surprise; pineapple and Mango puree to its client and majorly supply its product to a high-quality restaurant.
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Sky Link Fashions and Designers Company's Management of Quality Customer Service Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The paper "Sky Link Fashions and Designers Company’s Management of Quality Customer Service” is a thrilling variant of a case study on marketing. Sky link Fashions and Designers Company is a clothing and fashion retailer that deals in the design, manufacture, and sale of women's, men’s, and children’s clothes. The organization is based in Canberra-Queanbeyan, Australia.
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Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel Marketing Case Study
10 pages (2807 words) , Download 0 , Case Study
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The paper "Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel” is a comprehensive variant of a case study on marketing. Dining consumption behavior refers to activities that relate to the dining consumers’ processes of purchasing their dining products and making decisions to conduct the activities involved.
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Galaxy Pharma by Vibrant Ltd Marketing Case Study
6 pages (1847 words) , Download 0 , Case Study
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The paper "Galaxy Pharma by Vibrant Ltd " is an outstanding example of a marketing case study. The move to purchase the rights of the Galaxy Pharma by Vibrant Ltd seems like a long shot by Vibrant Ltd. In a business setting, considering the fast out border growth of Vibrant Ltd –a pharmaceutical multinational, the purchase of the well-established Galaxy Pharma will boost its sales in the Japanese and Asian markets.
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Greens Foods Holdings - International Market Assessment Marketing Case Study
16 pages (4510 words) , Download 0 , Case Study
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The paper "Green’s Foods Holdings - International Market Assessment" is an outstanding example of a marketing case study. Green’s Foods Holdings is an Australian owned manufacturer and distributor of food products under its household brand named Green’s. The company specializes in savoury making biscuits, in addition to other foods such as pasta, breakfast cereals and cake mixes (Green's 2014).
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The Treasury Wines - Market Overview Marketing Case Study
8 pages (2193 words) , Download 0 , Case Study
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The paper "The Treasury Wines - Market Overview" is an outstanding example of a marketing case study. The Treasury Wines has been operating in the Australian wine market since the year 2011. It makes wines that are competitive globally where it has been distributing its products globally. The quality of its products is the primary factor that sets the company above the competitors in the market.
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Social Marketing Communication in a Multicultural Environment Marketing Case Study
6 pages (1656 words) , Download 0 , Case Study
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The paper “Social Marketing Communication in a Multicultural Environment” is an original example marketing literature review. Business communication takes many forms and is used for different purposes. As an entrepreneur in the making, the field of marketing communication is an area of passion and a field where personal development and growth can be achieved.
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Coffee Bean Trade Marketing Case Study
20 pages (4617 words) , Download 1 , Case Study
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The paper "Coffee Bean Trade" is an outstanding example of a marketing case study. The source of coffee is a coffee bean which originates from the Coffee plant. Coffee beans are ranked as the leading market commodities which are highly traded in the market. Arabica and Robusta are the two major types of coffee beans, which are trading at different prices.
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