Marketing Essays

The paper “Marketing Issues of Pillsbury Cookie Challenge, Ad-Lider Embalagens, and New Coke” is an intriguing variant of a case study on marketing. GMCC sells refrigerated baked goods and their success in the USA market has compelled them to try their luck in other countries and thus their focus on the Canadian market.

The paper “Allsmiles Toothpaste Company - International Business Group Simulation Assessment” is an engrossing variant of a case study on marketing. Companies that intend to expand beyond their national boundaries face the strategic decision on how to establish themselves abroad effectively. The choice of the strategies to enter foreign markets is the decision of which type of operation to use.

The paper "Influence of Internal Factors on Consumer Decision-Making - SportUNE " is an outstanding example of a marketing case study. SportUNE is a non-profit organisation that serves the students and community at the University of New England. The organisation provides sporting facilities that range from indoor gyms to outdoor courts (SportUNE, 2017).

The paper "The Impact of External Environment on the Organic Farm Industry in Australia" is an outstanding example of a marketing case study. The aim of this report was to ascertain the impact of the external environment on the organic farm industry in Australia. The external environment is defined as the external forces that influence the industry either directly or indirectly.

The paper "Australian Product in the International Market of Saudi Arabia" is an outstanding example of a marketing case study. The paper will look at introducing honey, an Australian product in the international market of Saudi Arabia. The main role is to ensure that a successful business can be launched in the Saudi Arabian market.

The paper "Marketing Forecast & Budget - Caltex Australia Limited" is an outstanding example of a marketing case study. Caltex Australia Limited deals with oil refinery as well as the marketing group and has about 30% market share. It has two refineries which are situated within Queensland and NSW, in addition to several distribution points all over Australia. Caltex Australia Limited also has a national network of service stations.

The paper “Importance of Sales Skills for Builders” is an intriguing variant of a marketing case study. The construction industry at the global level has been noted to have achieved enormous growth in recent years, and currently playing a major role in the economic development of various regions in the world.

The paper "Global Marketing Strategy & Planning - Sony Corp " is an outstanding example of a marketing case study. All marketing plans are usually designed with certain marketing objectives in mind. Marketing objectives describe what an organization needs to achieve with its marketing activities (Harvard Business Review, 2000).

The paper "BYD Auto - Marketing in Singapore, Canada and Australia " is an outstanding example of a marketing case study. Australia, Singapore and Canada are the chosen export markets. The chief reason for choosing these markets as the candidate countries is because they pay much attention to the protection of the environment.

The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study. Top juice pty limited is a sole proprietorship situated in Australia and enjoys the privileges of a sole proprietorship form of business organization. The business currently deals with the production of juice products such as Mango surprise; pineapple and Mango puree to its client and majorly supply its product to a high-quality restaurant.

The paper "Sky Link Fashions and Designers Company’s Management of Quality Customer Service” is a thrilling variant of a case study on marketing. Sky link Fashions and Designers Company is a clothing and fashion retailer that deals in the design, manufacture, and sale of women's, men’s, and children’s clothes. The organization is based in Canberra-Queanbeyan, Australia.

The paper "Factors in Consumer Dining Patterns - Dining Experience in Red Year Hotel” is a comprehensive variant of a case study on marketing. Dining consumption behavior refers to activities that relate to the dining consumers’ processes of purchasing their dining products and making decisions to conduct the activities involved.

The paper "Galaxy Pharma by Vibrant Ltd " is an outstanding example of a marketing case study. The move to purchase the rights of the Galaxy Pharma by Vibrant Ltd seems like a long shot by Vibrant Ltd. In a business setting, considering the fast out border growth of Vibrant Ltd –a pharmaceutical multinational, the purchase of the well-established Galaxy Pharma will boost its sales in the Japanese and Asian markets.

The paper "Green’s Foods Holdings - International Market Assessment" is an outstanding example of a marketing case study. Green’s Foods Holdings is an Australian owned manufacturer and distributor of food products under its household brand named Green’s. The company specializes in savoury making biscuits, in addition to other foods such as pasta, breakfast cereals and cake mixes (Green's 2014).

The paper "The Treasury Wines - Market Overview" is an outstanding example of a marketing case study. The Treasury Wines has been operating in the Australian wine market since the year 2011. It makes wines that are competitive globally where it has been distributing its products globally. The quality of its products is the primary factor that sets the company above the competitors in the market.

The paper “Social Marketing Communication in a Multicultural Environment” is an original example marketing literature review. Business communication takes many forms and is used for different purposes. As an entrepreneur in the making, the field of marketing communication is an area of passion and a field where personal development and growth can be achieved.

The paper "Coffee Bean Trade" is an outstanding example of a marketing case study. The source of coffee is a coffee bean which originates from the Coffee plant. Coffee beans are ranked as the leading market commodities which are highly traded in the market. Arabica and Robusta are the two major types of coffee beans, which are trading at different prices.

The paper "Challenges Faced by Foreign Seeking to Invest in an Emerging Market - China" is an outstanding example of a marketing case study. The different levels of the economy in different countries are used in classifying the countries. The classification can be done based on the development level of the country.

The paper “Integrated Marketing Strategy for the Ford Motor Company” is a useful example of a marketing case study. One of the most successful marketing strategies belongs to Ford Motor Company. Its compact car Ford Fiesta has become the sales leader in its segment in the European market. It's such a city car: small, compact and well run. The driver can always find a Parking space.

The paper “Market Audit and Competitive Market Analysis” is an outstanding example of a marketing case study. Relative advantage refers to the extent to which a customer identifies certain attributes of a new brand to be better than a similar product in the market. Even though the consumers see the new product as being better, it does not imply that the product is better but it is based on the consumers’ perception.

The paper "Marketing Tactics Issue of Allstar Brands in Brazil - Country Manager " is an outstanding example of a marketing case study. Allstar Brands is a consumer products company that is based in the United States that majorly deals in the production and distribution of ethical pharmaceuticals for prescription, over the counter drugs and consumer products.

The paper "Walmart Retail Marketing" is an outstanding example of a marketing case study. This paper is aimed to critically analyze the concept of retail marketing, and Walmart will be used as a case study and China will be the country of operation. Walmart is a huge multinational grocery retail chain and it runs large discounts superstores and warehouses.

The paper “Franchising and Other Approaches That Can Contribute to Mc Donalds Success” is an earnest example of the marketing case study. Companies operate in a dynamic environment that is characterized by competition during the contemporary period. In order for them to gain a competitive advantage, there is a need to implement various strategies in their operations that cannot be matched by competitors.

The paper "Four Seasons Goes Paris" is an outstanding example of a marketing case study. Since its initiation date in 1960, Four Seasons Hotel and Resorts has repeatedly valued itself as being optimal for a luxury hotel experience. Four Seasons Hotel and Resorts developed its legendary services to comprise the contemporary number of 67 hotels in 30 diverse countries with sustained growth and development in advancement.

Measures need to be in place to enhance the proper implementation of all the established objectives. The selection of a monitoring and evaluation team is the basis of the implementation process. The objectives need evaluation on a monthly basis. The website set up needs an experienced person to monitor it, as well as the social sites created. 

ShutterSong is a recently released photo app by the Carbone Smolan Agency. CSA is one of the finest and well-known branding strategy and interactive design firm of the mobile app industry. The App is a unique blend of photos and music or recorded sounds/voice with a touch of the CSA brand identity i.e. their simple yet interactive interface that is found in the ShutterSong.

The assumptions of Kelly are based on technological progression and real-time interpretation. Kelly assumed that the marketing executive is attempting to destabilize the authority by talking directly with the product developers. Kelly was that successful product development necessitates better examination, which is quite a time-consuming.

The Ansoff Growth matrix is another marketing planning tool commonly used by marketers while implementing a new product or service in the market. ‘Ansoff’s product/market growth matrix suggests that a business’s attempts to grow to depend on whether it markets new or existing products in new or existing markets.

Finally, the investigation is taking place. It has been indicated that the rewards and consumer loyalty program that was instituted by Sainsbury’s was ultimately beneficial, and positive for profitability. With this in mind, Aldi should encourage a similar program to the established and offer to its consumers.

The organization should also adopt the use of social media to listen to the suggestions of customers. This will enable it to provide services that meet the needs of customers and it will increase their contentment. The company should also continue using its low price strategy because this helps it to compete with key players in the industry. 

This paper provides detailed information about The Coca-Cola Company. The company is regarded as the most valuable and popular brand in the world. Coca-Cola Company owns more than 400 brands which include sports drinks, teas, coffees, soft drinks, and other beverages. The paper outlines the current scenario and historical background of the company.  

The country has a large number of firms engaging in the manufacturing and production of goods most being owned by families, thus are placed higher than foreign cooperation in the market. Though the process of registering is only five steps, the licensing procedure takes up to 3 months discouraging new entries.

Harvey’s wide variety of selection of merchandise and strong customer service will be the company’s key to success. In addition, the company intends to generate customer repeat business, expand the customer’s transaction amount per sale, and ensure repeated frequency for customers to ensure long-term success. 

Context analysis plays an important role in having adequate information in relation to internal as well as external conditions for an organization. In this regard, The Phoenix Partnership conducting context analysis has been able to provide important information about business context, internal context, customer context, and external context.

The company, Philip Morris USA, has tactical pricing strategies for Marlboro that serve to withstand competition from other products such as Camel. The placement of its product in diverse regions and in different convenience stores in America is an effective strategy to improve sales (Cheverton, 2000). 

The paper "Marketing Plan for Hotel Hillock" is an outstanding example of a Marketing case study.  According to Poon (1993) new technology, more experienced consumers, global economic restructuring, and environmental limitations are some of the challenges that the hotel industry is facing. Because of the development of e-commerce the intangible tourist market needs to be known.

The paper "Commonwealth Bank Marketing Strategies " is an outstanding example of a marketing case study. As economic globalization has intensified competition and created a climate for constant changes has made the banking sector realise the importance of customer relationship for their success. Winning and retaining customers was never such an important aspect for the banks.

The paper "Strategic Marketing Plan - PepsiCo" is an outstanding example of a marketing case study. Marketing currently is no longer tied to the products a company manufactures, but rather the stories the company tell consumers. Strategic marketing is a process that allows companies and business organizations to concentrate their resources on the best opportunities to increase significantly their sales.

The paper "Marketing Mix Strategy - Vodafone" is an outstanding example of a marketing case study. In this paper, the discussion will take place on the integrated marketing communications mix strategy for Vodafone versus T-Mobile. The strategies used will assist the company to take the actions necessary to make the service provider increase the market competitiveness by utilizing strategic marketing and branding tools.

The paper "Coca-Cola Company - Global Marketing Strategies " is an outstanding example of a marketing case study. Coca-Cola is one of those brands that are recognisable in every corner of the globe. In existence for more than a century, the Coke brand, and its company the Coca-Cola Company, is currently enjoying the success of being the number one brand in the world.

The paper "Healthcare Marketing Segmentation: Generation X" is a great example of a case study on marketing. This is the organization’s ability to develop and maintain a meaningful competitive advantage by ensuring that it has an in-depth understanding of customer needs together with putting in place an effective sales and marketing process.

That is advertisement of 1907 for the American Mercedes Benz, 1961when the company was celebrating 75Th anniversary, 1980 when they changed the shape of the car and unveiling of improvements in 1990. The analysis of the evolution in the advertisement of Mercedes Benz will give an insight on the dynamics in advertisement and changes caused by changes in market needs.

One of the two sketches is based on the description given by an individual while a stranger offers the second sketch description. Dove as a company was established in 1957 in the US, with the company producing a revolutionary beauty cleansing soap. The product constitutes a blend of mild cleansers mixed with moisturizing cream, creating the number of dermatologists recommended soap across the US, Canada, and France.

The paper "Identifying Market Changes that Affect Broadcasting in the Nova FM" is a good example of a case study on marketing. Nova FM is one of the leading radio stations in Sydney Australia; it takes up 9.5% of the FM market share. Approximately 3,302,000 listeners tune in daily to the radio station for entertainment, this is 390000 more than its next competitor.

The government has made efforts that are aimed at ensuring policies are created that will ensure that there is an increase in the levels of enrollment in university institutions over the next ten years. The policies are being implemented in line with the fact that there are several students who are graduating from high school and, therefore, look forward to joining colleges and gaining a university education (McDonald, 2015).

The paper “The Sunset Paradise Hotel, The Foundation Hotel and The China Express Hotel’s Business Plans”  is a thoughtful example of a case study on marketing. Below are the results of our analysis and evaluation of the three business plans. The following are our choices of the key hostels we focused on.

The paper "Advertising Brief of Juniorville Publishers Limited" is an impressive example of a Marketing case study. The paper focuses on the pertinent need for promoting a new product immediately it is to be released onto the target consumers. This is so as to realize adequate market performance.

The paper "Apple and the Diverse Global Market Environment" is an outstanding example of a marketing case study. The world is a global village with advances in technology and the development of different modes of transport. Virtual offices have become the order of the day for many international companies.

The paper “Designer Clothes - External Reasons for Treating Clients’ Decision-Making Model” is an impressive variant of a case study on marketing. Consumers, in most cases, are faced with decisions on what to buy and at what price and place. The decisions solely lie with them because they understand best their tastes and preferences.

The paper “Samsung - External Factors Affecting Consumer Behaviour” is a thoughtful variant of a case study on marketing. This report looks to highlight upon the significance of external factors affecting consumer behaviour of which Samsung Refrigerators has been taken as an exclusive example to ensure a better and easy understanding of the readers.