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Marketing Essays

Result for Subject Marketing:
19702 essays
International Market Strategy of Jobek and Hatteras Marketing Assignment
9 pages (2715 words) , Download 1 , Assignment
Free
The paper "International Market Strategy of Jobek and Hatteras" is a perfect example of a marketing assignment. Jobek is a multinational manufacturing company based in Brazil. It manufactures luxurious furniture and hammock which are then exported to international markets. Jobek originated from Germany where it acts as the headquarters then it moved to Brazil, China, Canada, and US distributors.
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Apple's Australian Dominance Grows Ahead of the New iPhone Launch Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "Apple's Australian Dominance Grows Ahead of the New iPhone Launch" is a wonderful example of a Marketing Case Study. This journal paper has an objective of presenting a critical analysis of the level of adoption of e-marketing in the Australian economy within the technological, organizational as well as the environmental framework.
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K-means and SOMs in Capturing and Evaluating Markets Marketing Research Proposal
13 pages (3697 words) , Download 0 , Research Proposal
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The paper "K-means and SOMs in Capturing and Evaluating Markets" is an outstanding example of a marketing research proposal. Market segmentation is imperative for an organization’s marketing given that it offers an important platform for effective marketing strategies. In the contemporary business environment, due to their increased performance in artificial neural networks, has been integrated into management approaches.
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New Business In The Summertown Area Of Oxford Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper "New Business In The Summertown Area Of Oxford" is a great example of a Marketing Case Study. Sunshine cafe is going to be a new coffee shop that provides a good environment for people to meet and interact. Sunshine cafe will not be like an ordinary bar where people meet; it will provide a unique dining experience through an intimate and family-oriented atmosphere.    
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Global Market Opportunity Assessment Marketing Research Paper
25 pages (7137 words) , Research Paper
Nobody downloaded yet
The paper "Global Market Opportunity Assessment " is a perfect example of a marketing research paper. This study established a positive association between global market performance, economic growth, market risks, and market integrity and the increase in global market opportunities. Based on the predictions made at the onset of the study, there is a correlation between global market opportunities and the aforementioned variables.
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Situation Analysis of the Royal Caribbean Cruises Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The paper "Situation Analysis of the Royal Caribbean Cruises " is a perfect example of a marketing case study. The Royal Caribbean Cruises enjoyed major developments in the industry with their customer base increasing annually. However, after the September 11th 2001 when the country’s World Trade Centre and the Pentagon, the organization started to experience a major problem that negatively affected their performance.
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Brand Orientation And Market Orientation Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
Free
The paper "Brand Orientation And Market Orientation" is a perfect example of a Marketing Term Paper. X Innovations Limited is a company that is keen on entering the UAE market with the aim of supplying manufacturers with 3 D Printed spare parts. With the growth of the manufacturing sector in the UAE, there is a need to enhance their competitiveness. 
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Strengthening the Brand with Digital Marketing Marketing Assignment
12 pages (3316 words) , Download 1 , Assignment
Free
The paper "Strengthening the Brand with Digital Marketing" is a good example of a marketing assignment. Accor’s current distribution strategy involves the use of online platforms which accounted for 35% of the sales made. The strategy is mainly based on a 60/40 relationship between direct bookings from its own digital efforts through its website and the indirect bookings derived from the partnership with OTAs.
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For God Country And Coca-Cola Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
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The paper "For God Country And Coca-Cola" is a wonderful example of a Marketing Case Study. Coca-cola history started in eighteen eighty-six when the Atlanta pharmacist who was curious come up with unique soft drinks that taste could be sold at the fountain of soda. He developed syrup that was flavored and took some of it to another pharmacist.
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Challenges Related to the KFC Charter in Australia Marketing Research Paper
10 pages (2806 words) , Download 0 , Research Paper
Free
The paper “Challenges Related to the KFC Charter in Australia” is an impressive example of a marketing research paper. KFC started in a remote service station in Corbin Kentucky in 1930, and Harland Sanders who was forty years old started cooking for hungry customers who stopped to purchase gas. He commenced by serving his southern-style fried chicken from his kitchen table.
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Marketing Plan for Tourism in Shrewsbury Town Marketing Case Study
13 pages (3649 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Tourism in Shrewsbury Town" is a good example of a marketing case study. Shrewsbury town is one of the novel places that is gifted with monumental and historic sites that act as tourist attraction features. However, despite the significant features, the town has not extensively exploited its potential and is beaten by towns that have similar features in terms of the numbers of visitors.
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Mission and Core Values of Apple Company Marketing Case Study
6 pages (1648 words) , Download 0 , Case Study
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The management should consider the use of the existing brand equity elements to formulate a competitive edge. For instance, its employee skills, experience, and talents can be formulated and used as its key competitive edge. The use of this edge will be sustainable as it is a rare and hard commodity for the competition to emulate it.
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The Insurance Market, Premiums and Loss Experience Marketing Coursework
12 pages (3034 words) , Download 0 , Coursework
Free
The paper "The Insurance Market, Premiums and Loss Experience" is a great example of marketing coursework. In this article, there is an analysis of the factors that an FD needs to know about the insurance market. Insurance pertains to the creation of protection and safekeeping in case of the occurrence of a loss so that a company that has insured is mitigated and compensated for the risk.
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Corporate Communications & PR - Toyota Motors Company Marketing Assignment
7 pages (2136 words) , Download 0 , Assignment
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The paper "Corporate Communications & PR - Toyota Motors Company " is an outstanding example of a marketing assignment. The automobile industry is one of the most growing and developing industries across the world. It has become one of the most significant economic drivers in several nations that have invested in it, the American automobile being the finest example.
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Market Structure, Efficiency and Profitability of Insurance Companies in Ghana Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
Free
The paper "Market Structure, Efficiency and Profitability of Insurance Companies in Ghana" is a perfect example of a marketing case study. The aim of the study is to ascertain the effect of the regulatory-driven market structure on company pricing attitude by examining the structure behavior performance assumptions for life as well as non-life insurance markets in Ghana.
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Operation Risk within an Insurance Market Marketing Coursework
10 pages (2638 words) , Download 0 , Coursework
Free
The paper "Operation Risk within an Insurance Market" is an outstanding example of marketing coursework. Operational risks are one of the most subtle risk constructs. An operation risk is most at times damaging when mixed with other risks (Gurney, 2005). Management leaders argue that “if you can’t measure it manage it”. Therefore, operational risks are observed to decline meaningful measurement.
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Service Gap Model for Qantas Airways Marketing Essay
6 pages (1716 words) , Download 0 , Essay
Free
The service gap model plays an important role in terms of identifying the reasons for an organization being unable to satisfy the needs of the customers. Four provider gaps are usually utilized in the model which includes the knowledge gap, standard gap, positioning gap, and delivery gap (Adat, Noel, & Penceliah, 2014).
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How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "How Endorsements Affect Consumer Behavior Of Young Adults In Fashion Market" is a wonderful example of a Marketing Case Study. Celebrities such as Humphrey Bogart, Audrey Hepburn, and Madonna are highly used in marketing luxury and fashion brands. More recently, sports celebrities have been used increasingly as luxury and fashion brand endorsers. 
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Integrated Advertising Promotion and Marketing Communications Marketing Assignment
12 pages (3000 words) , Download 0 , Assignment
Free
The paper "Integrated Advertising Promotion and Marketing Communications" is a perfect example of a Marketing Assignment. The global chocolate industry is in a number of ways a bellwether in relation to the wider economy since its use is mainly limited. The revenues in the industry have remained flexible irrespective of falling disposable incomes.
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Colesworths Australias Largest Supermarket Chain Marketing Case Study
8 pages (2396 words) , Download 1 , Case Study
Free
The paper "Colesworths Australia’s Largest Supermarket Chain" is a great example of a marketing case study. You are an assistant manager at Colesworths, Bondi Junction. Colesworths is Australia’s largest supermarket chain. Over the last few years, the company has been dismissive about the importance of WHS.
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The Shared Management And Ownership of Corporate Brands Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "The Shared Management And Ownership of Corporate Brands" is a perfect example of a Marketing Case Study. A corporate brand is all about the company, what it does, why it does it and who it serves. Balmer & Gray (2003) say that a corporate brand is about the values, people, processes and practices aimed at meeting consumer expectations.
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User Generated Content Marketing Campaign for Ricoh Arena Marketing Case Study
9 pages (2508 words) , Download 0 , Case Study
Free
The paper 'User Generated Content Marketing Campaign for Ricoh Arena " is a good example of a marketing case study. The Ricoh Arena is located in the city of Coventry, Rowley’s Green District, and is currently home Coventry City Football Club and the Wasps Rugby Football Club. Apart from hosting sporting events, the complex also hosts concerts and other entertainment events including the Multiplay’s Insomnia Festival.
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How Personalized Advertisement Affect Consumer Behavior Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
Free
The paper "How Personalized Advertisement Affect Consumer Behavior" is a great example of a Marketing Literature Review. This literature review concentrates on how personalized advertisement affects consumer behavior. Personalization can be described using different terms. According to the Personalization Consortium, personalization is the application of technology together with consumer data.
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How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication Marketing Research Proposal
5 pages (1581 words) , Download 0 , Research Proposal
Free
The paper "How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication" is an outstanding example of a marketing research proposal. This paper seeks to explain how the hierarchy of effects model of marketing communication can be used in the assessment of a blog’s marketing campaign strategy.
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Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
Free
The paper "Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 " is an outstanding example of a marketing case study. Apple`s iPhone 7 is the latest electronic device proudly innovated by the largest electronic company in the world. Apple`s iPhone 7 is an upgraded model of the other subsequent iPhone models and thus is designed with enhanced and intuitive features that make it the world’s leading tablet.
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The Advertisement Strategy of Apple in the 21st Century Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
Free
The paper "The Advertisement Strategy of Apple in the 21st Century" is an outstanding example of a marketing case study. Unlike the previous years, marketing in the 21st century has seen a turn of events due to changes in consumer habits and perceptions. Even though companies still have access to the traditional tools of marketing, a range of online tools has also been adopted in the contemporary marketplace marketing.
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How a Globalised Marketplace Is Leading to Increasingly Homogenized Consumption Marketing Case Study
8 pages (2466 words) , Download 0 , Case Study
Free
The paper "How a Globalised Marketplace Is Leading to Increasingly Homogenized Consumption " is an outstanding example of a marketing case study. In watching the flow of the happenings in the current times, the world cannot assume the fact that the marketplace has changed over time. Global markets have opened more opportunities for companies to target foreign markets in order to expand their manufacturing and sales of products.
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Consumer Culture as Witnessed in Christmas Period Marketing Coursework
8 pages (2286 words) , Download 0 , Coursework
Free
The paper 'Consumer Culture as Witnessed in Christmas Period" is a perfect example of marketing coursework. Christmas is one of the few religious rituals that are celebrated across the globe on an annual basis. McKechnie and Tynan (2006, p.133) note that Today, unlike the past, the ritual is also marked in countries or rather cultures, which never had a Christmas tradition.
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Hotel Marketing Strategies in Turbulent Times: Path Analysis of Strategic Decisions Marketing Essay
10 pages (2680 words) , Download 0 , Essay
Free
The paper "Hotel Marketing Strategies in Turbulent Times: Path Analysis of Strategic Decisions" is an outstanding example of a marketing essay. This research is based on an interpretive/constructivist paradigm of qualitative research. In general, an interpretive or constructivist paradigm is defined by several characteristics.
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The Impact of E-Service Quality Marketing Case Study
5 pages (1250 words) , Download 0 , Case Study
Free
The paper "The Impact of E-Service Quality" is a great example of a Marketing Case Study. E-marketing is a concept that uses marketing techniques and principles in electronic media. It entails internet advertisement and online selling of products (Chang et al., 2009 p. 423). It uses social media sites like Facebook, Twitter, Instagram, and LinkedIn.
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Airbnb, Uber and Sharing Economy Marketing Case Study
21 pages (5975 words) , Case Study
Nobody downloaded yet
The paper "Airbnb, Uber and Sharing Economy" is a good example of a marketing case study. The Sharing Economic atmosphere is a socio-economic system that worked around the sharing of human and physical assets. It offers the disseminated production, appropriation, exchange and utilization of goods and services by various individuals and organizations.
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Oil Prices Fluctuations Causes and Effects Marketing Coursework
12 pages (4210 words) , Download 0 , Coursework
Free
The paper "Oil Prices Fluctuations Causes and Effects" is a perfect example of marketing coursework. The global market is characterised by the forces of demand and supply control. In this case, in a normal perfect competition scenario, the forces of demand and supply establish market equilibrium. This is the market state at which there is a balance in the quantity demanded and the quantity available for supply.
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How an Understanding of Motivation Theory Can Be Useful Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
Free
The paper "How an Understanding of Motivation Theory Can Be Useful" is a perfect example of marketing coursework. Marketing can be described as a form of communication between marketers and consumers with the objective of selling products or services (Durmaz and Diyarbakirlioglu 2011). Marketing key objective involves communicating the value of the products or services.
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How to Promote the United Arab Emirates as a Country for Foreign Investors Marketing Case Study
34 pages (12369 words) , Case Study
Nobody downloaded yet
The paper "How to Promote the United Arab Emirates as a Country for Foreign Investors" is a good example of a marketing case study. This paper discusses how to promote the United Arab Emirates as a country for foreign investors. It exploits the history of the UAE and how it has developed over the years. Understanding its origin will help foreign investors to appreciate its culture. It explores the economy of the UAE.
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Paper-Based Urine Tests for Cancer Detection Marketing Coursework
11 pages (3071 words) , Download 0 , Coursework
Free
The paper "Paper-Based Urine Tests for Cancer Detection" is a great example of marketing coursework. Progressively, innovation is sparking creative connections in different disciplines. In this essay, the focus is on ‘Synthetic Biomarkers’ for cancer detection by Sangeeta Bhatia, a scholar, cancer researcher, as well as a biotech entrepreneur.
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Honesty in Advertising Makeup Products in Kuwait Marketing Research Proposal
6 pages (2055 words) , Download 0 , Research Proposal
Free
The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research proposal. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.
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Mobile Phones in the United States Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Mobile Phones in the United States" is a great example of a Marketing Case Study. The BlackBerry Priv is the first BlackBerry slide smartphone made by BlackBerry Limited. The Priv was released on September 15, 2009, two days after opening for preorders (Inside BlackBerry, 2015). The Priv represents a shift for BlackBerry who has now abandoned its own Proprietory BlackBerry OS.
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Marketing Segmentation, Bargaining Powers of the Buyers Marketing Assignment
11 pages (2802 words) , Download 0 , Assignment
Free
The paper 'Marketing Segmentation, Bargaining Powers of the Buyers" is a perfect example of a marketing assignment. Marketing segmentation involves dividing the customer into a division with similar needs and wants, this allows better allocation of the firms’ resources which are limited. Due to limited resources, a firm is expected to make choices on the best way to serve a specific group of customers.
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Performance Comparison in a Dynamic Market Marketing Assignment
15 pages (3750 words) , Download 0 , Assignment
Free
The paper "Performance Comparison in a Dynamic Market" is a perfect example of a Marketing Assignment. The increasing importance of interior and exterior marketing in the development of organizational competency is viewed as a significant field for increased studies and research. Among the major competencies of specific interest to the market, the population is the positioning of the market.
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UK.Breakfast Industry Competition Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "UK. Breakfast Industry Competition " is a great example of a Marketing Case Study. In the past few years, the breakfast industry in the United Kingdom has attracted a lot of marketing research attention owing to the dynamic nature of the trends recorded in the past few years and the increasing competition as well as the high spending nature of the economy on breakfast.
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Integrating the Views of the Clients Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Integrating the Views of the Clients" is a perfect example of a Marketing Case Study. Currently, the level of competition within the banking sector is very demanding and challenging. As a result, several banks focus on unsustainable methods of competing, which often result in losses and bad debts (Dibb et al., 2006).
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Essentials of Marketing And Marketing Principles Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
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The paper "Essentials of Marketing And Marketing Principles " is a perfect example of a Marketing Assignment. With a budget of £3m, marketers have mostly the option of choosing mass media outlets such as radio and television. However, with the onset of fierce marketing on social media, choice social media websites like Facebook and Twitter have proved. 
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The Development of a Response-Function for Customer Relationship Marketing Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper "The Development of a Response-Function for Customer Relationship Marketing" is a perfect example of a Marketing Case Study. Television Advertisement will be well in effectively introducing the product to the mass appeal. Arguably, consumers need to be visually appealed to the product in order for it to be accepted and appraised by the virtual of its appearance.
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Social Media Advertising And Marketing Marketing Case Study
24 pages (6000 words) , Case Study
Nobody downloaded yet
The paper "Social Media Advertising And Marketing" is a perfect example of a Marketing Case Study. This review of literature is based on selected journal articles, books and other relevant sources that explore the topic of advertising and marketing on social media. This review is an essential part of the whole research and provides the background for the study.
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Integrating Quantitative And Qualitative Methods in Community Research Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper "Integrating Quantitative And Qualitative Methods in Community Research" is a wonderful example of a Marketing Research Paper. In examining in detail how the under 30’s go about buying indoor plants and where they are likely to shop for them the management team can make use of both qualitative and quantitative research methods.
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Positioning in Existing Market Space - Apple Inc Marketing Case Study
9 pages (2996 words) , Download 0 , Case Study
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The paper "Positioning in Existing Market Space - Apple Inc" is a perfect example of a marketing case study. The chosen invention for recommendation is the biometric watch from Apple Inc. Corporation. The rationale for choosing this specific invention is based on the different facets of the technology involved in its process of creation.
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Research Skills for Marketing Marketing Coursework
12 pages (3435 words) , Download 0 , Coursework
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The paper "Research Skills for Marketing " is a good example of marketing coursework. Quantitative approach in research methodology starts by the researcher selecting the topic of interest. The researcher must then narrow the topic and focus on the specific research question (Bryman, 2015). In this case, one is supposed to research the marketing of houseplants by a leading UK supermarket.
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Globalization and Global Marketing Marketing Term Paper
24 pages (8048 words) , Term Paper
Nobody downloaded yet
The paper ' Globalization and Global Marketing' is a great example of a Marketing Term Paper. Globalization has changed the way in which businesses that operate internationally carry out their activities. Many large businesses have to market their products globally in order to reach a wider market that comprises the populations in different countries and regions.
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Advertising Theory and Strategies Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
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The paper "Advertising Theory and Strategies" is a perfect example of a Marketing Case Study. This paper sets out to present the marketing report for BBQ Fun and indicate ongoing progress towards the company’s marketing objectives. This will be done by an introduction of the business that is BBQ Fun in terms of its business operations, products and services, customers, etc. 
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Establishing Customer Relationships on the Internet Requires More Than Technology Marketing Coursework
8 pages (2000 words) , Download 0 , Coursework
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The paper "Establishing Customer Relationships on the Internet Requires More Than Technology" is a perfect example of a Marketing Coursework. Brands can build strong as well as long-lasting relationships with customers through a number of ways; one way is surveying the customers so as to get their opinions.
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