How to Promote the United Arab Emirates as a Country for Foreign Investors - Case Study Example

The paper "How to Promote the United Arab Emirates as a Country for Foreign Investors" is a good example of a marketing case study. This paper discusses how to promote the United Arab Emirates as a country for foreign investors. It exploits the history of the UAE and how it has developed over the years. Understanding its origin will help foreign investors to appreciate its culture. It explores the economy of the UAE. This will focus on the free trade zones; trade licensing, rules and regulations, industries, and trade agreements. Free trade zones have made UAE the best place for foreign investors. The shipping industry and the ports have also contributed to economic growth. This paper will also look at the location, population, geography, security and corruption rate in the Emirates.

UAE is located along the eastern Arabian coast peninsula bordering Oman in the east and Saudi Arabia in the south. It is a state of seven emirates. It is one of the largest oil exports in Arab countries. Its economy has been diversified to reduce dependence on oil. Large oil reserves are in Abu Dhabi, Dubai and Sharjah. Abu Dhabi is its capital city while Dubai is the largest city with most of the commercial and financial activities. It has been ranked as the least in corruption thus an attractive place for most investors. It has partnered with the United States to fight against terrorism. Its commitment to fight terrorism has made it achieve stability and security.

1.0 Introduction

The United Arab Emirates is a union of seven emirates countries. It is mainly known for its large oil exports. It is a union that is ruled by Sheikhdom. It is one of the continents in the Gulf Co-operation Council that has the most developed economy. The initial occupants of this region were Semi-nomads. They would move great distances with their family units in search of grazing fields for their camel. The interior of this region is desert thus most people reside in the urban centers. Their culture is based on Muslim religion which is dominant in the area. The official language used is Arabic.

Discovery of oil led to a turn around to the economy of UAE. It is the third-largest oil export and gas supply in Arab countries. The oil centers are found in Abu Dhabi, Sharjah and Dubai. With time its economy has diversified reducing the dependency on oil. Abu Dhabi is its capital city while Dubai is the largest city serving as commercial and finance administration center. UAE is ranked lowest regarding corruption. This has made trade thrive and attract foreign investors. The free trade zones, shipping industry, stability and security have also contributed to the growth and development of the economy. The tourism sector has also improved with the UAE having the most luxurious hotels in the world. The union is headed by a president, vice president, parliamentary ministers and judiciary. It has actively participated in the fight against terrorism by partnering with the United States. UAE is the most attracting place for most investors in the world.

2.0 History

The United Arab Emirates (UAE) traces its origin in Western Abu Dhabi and the Eastern side of Hajar Mountains. Its roots are tied in Islam and trade in Europe and the Far East that attracted merchants from India and China. The earliest known human occupation in this region is dated from the Neolithic period, 5500 BC. Climate was, wet and food resources were abundant. The communities in this region focused on fishing and agriculture. Later on, they were motivated into a trade by interactions from the outside world and the copper traders from the Hajar Mountains. Flourishing of this trade was facilitated by the domestication of camel and the discovery of new irrigation techniques. The irrigation techniques intensified agriculture and resulted in an explosion of settlement in the area (Potts, 2012).