Establishing Customer Relationships on the Internet Requires More Than Technology - Coursework Example

Role of IT applicationsThe importance of the web or the internet or simply the net has heightened in recent years because of the immense potential it offers for e-marketing of products or services.... technology will only help it to augment its value proposition.... Information technology (IT) is changing the world; it has become infused in life and it brings many challenges with it.... While IT can be defined in different ways, it is generally associated with technology that overcomes distance barriers (Sohn, 2004)....

However, the focus of loyalty and relationship marketing should primarily focus on establishing lasting relationships with the existing and also new customers and enhancing organizational performance through customer loyalty and hence KFC should consider launching more loyalty programs with economic packages.... … The paper “customer Relationship Marketing of Kentucky Fried Chicken Restaurants” is a convincing example of a case study on marketing....

By 2010, about 7 million rooms were rented in hotels in more than 50, 000 different hotels.... The 1990s hotels basically served a clientele comprising of businessmen and they offered service that included fax, voicemail and the internet.... The 1990s particularly saw the introduction of various developments regarding the use of technology integration in hotel customer service that was driven by sturdy sets of connections in technological capabilities that were based on customer server technology and was a very useful tool when it comes to sales and marketing....

… The paper "Effective customer Service" is a wonderful example of an assignment on management.... -From my own experience, clarifying customer service needs accurately and using appropriate communication techniques involves applying interpersonal skills effectively to identify and clarify customer needs and expectations.... The paper "Effective customer Service" is a wonderful example of an assignment on management.... -From my own experience, clarifying customer service needs accurately and using appropriate communication techniques involves applying interpersonal skills effectively to identify and clarify customer needs and expectations....

In achieving these objectives, the primary need will be to attract, develop, and retain customer relationships, which will be enabled by relationship marketing.... The loyal customers will also be willing to pay more for the services in case of price adjustments as they are loyal to the company and trust its services.... Relationship marketing, in this case, will urge the importance of long-term relationships as well as retaining existing customers over getting new ones because a bird in hand is worth two in the bush (Saravanan & Ramkumar, 2007; Bruhn, 2003)....

Using the internet, electronic devices and mail services it has helped CRM to a great extent.... Companies focus on managing customer relationships across the world.... Companies focus on managing customer relationships across the world.... … The paper “Changes in Customer Relationship Management and the Role of New technology in These Changes” is a thrilling example of a report on marketing....   The paper “Changes in Customer Relationship Management and the Role of New technology in These Changes” is a thrilling example of a report on marketing....

nbsp;According to Yufan (2014), online businesses and online shopping are on the rise and the growth in online businesses indicate the compelling advantages that online business environment offers over the customary brick-and-mortar stores and this includes more flexibility, improved market outreach, more convenient and quicker transactions among other benefits.... The center of brand strategy should focus on the relationships between the brand and the customers, which means nurturing customer loyalty....

Introduction Relationship marketing is one of the series of customer relationship management that concentrates mainly of the loyalty of the customer and long-term engagement of customer rather than short-term goals such as acquisition and individual sales.... The enhancement in the shift toward this marketing approach that is more personal is due to the rise in demand of consumers who are interested in knowing that the brands they work with do not just offer services or products of quality but also do care about them (Mueller, 2011)....