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Marketing Essays

Result for Subject Marketing:
19702 essays
Hyper-Personalized Product Content at Coke, Apple, and Google Marketing Case Study
15 pages (4352 words) , Download 0 , Case Study
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The paper 'Hyper-Personalized Product Content at Coke, Apple, and Google" is a good example of a marketing case study. All companies are now aware of the personalization of products and services and their importance. Personalization has guaranteed the progress of tailor-made goods and services for clients.
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Sports Promotion and Public Relations Marketing Coursework
8 pages (2499 words) , Download 0 , Coursework
Free
The paper 'Sports Promotion and Public Relations" is a great example of marketing coursework. The following exercise focuses on critically analyzing Nike’s 2015 “#BetterForIt” sports advertisement. In April 2015, Nike’s the leading manufacturer of sports apparel and fitness equipment launched a 60-second video advertisement named #BetterForIt focused on encouraging women to become more fit or athletic (Brettman, 2015).
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Applying Qualitative Methods to Marketing Marketing Research Paper
6 pages (1855 words) , Download 0 , Research Paper
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The paper "Applying Qualitative Methods to Marketing " is a perfect example of a Marketing Research Paper. The assessment of the feelings of restaurants in Australia about Menulog can be best obtained through qualitative marketing research methodologies. Qualitative methods are useful in collecting comprehensive details on information concerning the intentions of respondents. 
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An Integrated Marketing Communications Perspective Marketing Case Study
8 pages (2590 words) , Download 0 , Case Study
Free
The paper "An Integrated Marketing Communications Perspective" is a great example of a Marketing Case Study. Kaplan Business School is one of the institutions of higher education in Australia that has the highest enrolment rate of students who comprise of both local and international students. This is attributed to institutional investment in communication.
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Kaplans Integrated Marketing Communication Marketing Case Study
8 pages (2545 words) , Download 0 , Case Study
Free
The paper "Kaplan’s Integrated Marketing Communication" is a perfect example of a Marketing Case Study. The project focused on the analysis of Kaplan Business School’s Integrated Marketing Communication (ICM). ICM plays a critical in ensuring that the institution communicates effectively and efficiently by the potential clients on the products and services that it offers.
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The Practical Will-to-good in Everything We Do Marketing Case Study
6 pages (2675 words) , Download 0 , Case Study
Free
The paper "The Practical Will-to-good in Everything We Do" is a great example of a Marketing Case Study. The retail industry in Australia has experienced positive growth since last year due to the result of the wealth effect. The stable housing market supported by household credit development and low-interest rates has encouraged several consumers to spend consistently with their perceived values. 
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The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge Marketing Case Study
10 pages (3118 words) , Download 0 , Case Study
Free
The paper "The Positive and Negative Effects of Social Networking, ALS Ice Bucket Challenge " is a good example of a marketing case study. Social networking services refer to online services or platforms which facilitate the construction of social networks or relations among individuals with shared interests, backgrounds, or real-life ties.
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Consumer Behavior and Business Buyer Behavior Marketing Term Paper
9 pages (2523 words) , Download 0 , Term Paper
Free
The paper "Consumer Behavior and Business Buyer Behavior" is a great example of a Marketing Term Paper. The report focused on the analysis of different competing brands: Smith’s, Thins, CC’s, and Doritos. Important areas covered by the report include brand performance, mental availability, and demographic and segmentation. 
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LG Marketing Mix and Suggestions on How to Deal with Marketing Mix Marketing Case Study
9 pages (2429 words) , Download 0 , Case Study
Free
The paper “LG Marketing Mix and Suggestions on How to Deal with Marketing Mix” is a bright example of a marketing case study. LG Electronics is a multinational company that deals with electronic goods based in Seoul South Korea. The company has several networks across the globe and was founded way back in 1958 with the aim of meeting the needs of domestic consumers.
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Mandatory Industry Code in the Franchising Industry Marketing Essay
8 pages (2735 words) , Download 0 , Essay
Free
The paper "Mandatory Industry Code in the Franchising Industry" is a great example of a marketing essay. The franchising has been experiencing tremendous changes that have marked many steps to its stabilization. The most notable development in the industry is the creation of the right rules and laws that can control most of the issue that affect the market in the recent past.
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Significance of Social Media in Organizational Marketing Activities Marketing Research Proposal
19 pages (5358 words) , Download 1 , Research Proposal
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The paper "Significance of Social Media in Organizational Marketing Activities" is a perfect example of a marketing research proposal. This research proposal provides a detailed framework of how a qualitative document analysis method will be used to conduct a study on the significance of social media on the marketing activities of organizations.
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Understanding the Market for Beverages at la Trobe University Marketing Case Study
4 pages (1176 words) , Download 0 , Case Study
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The paper 'Understanding the Market for Beverages at la Trobe University " is a good example of a marketing case study. The subjects are both international and domestic students. Some of the beverages on the campus include beverages of tea, coffee, fruit juice, energy drinks and this were on the basis of cups, bottles, or cans, and the number of times they consume the same in a given week.
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LUNA App for Intelligent Mattresses Marketing Case Study
12 pages (3312 words) , Download 0 , Case Study
Free
The paper "LUNA App for Intelligent Mattresses" is a perfect example of a Marketing Case Study. This report is based on the approaches that are to be used to market a new app for intelligent mattresses. The new product is being introduced in the Australian market. The target market for the new product is composed of individuals who are above 30 years of age. 
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Innovation and the Society, Australian Capacity for Innovation Marketing Essay
6 pages (1844 words) , Download 0 , Essay
Free
The paper "Innovation and the Society, Australian Capacity for Innovation" is an outstanding example of a marketing essay. In this study, there is an analysis of the benefits that accrue from innovation to a business and to the economy and society at large. It begins with defining innovation as the process of translating business ideas.
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Marketing Management at Radiohead Marketing Assignment
6 pages (1762 words) , Download 0 , Assignment
Free
Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic.
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Improving Social Media Presence in Swissport by Developing Official Website Marketing Case Study
5 pages (1556 words) , Download 0 , Case Study
Free
The paper "Improving Social Media Presence in Swissport by Developing Official Website" Is a great example of a Marketing Case Study. Swissport is a ground and air cargo handling service company that was formed and founded in the year 1996 as Swissair Ground Service International a self-standing auxiliary entity of an early merge between Balair and Ad Astra Aero in 1931.
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How Has Internet Become a Threat to Movie Industry Marketing Research Proposal
12 pages (3646 words) , Download 0 , Research Proposal
Free
The paper "How Has the Internet Become a Threat to Movie Industry?" is an excellent example of a research proposal on marketing. The movie industry is traditionally considered a high technology business. On the other hand, the current progress of digital technologies, particularly the internet, has had significant detrimental effects on the industry (Gauer 2013; Norkey 2015).
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Marketing Mix Decisions of Mercedes-Benz Marketing Case Study
6 pages (1865 words) , Download 0 , Case Study
Free
The paper "Marketing Mix Decisions of Mercedes-Benz" is a perfect example of a marketing case study. Marketing mix according to Goi (2009) is a business tool utilised by organizations’ management to remain competitive in the global markets. Marketing mix focuses on four key areas of decision making (product, price, place and position).
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E-Marketing Excellence Planning And Optimizing Your Digital Marketing Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper "E-Marketing Excellence Planning And Optimizing Your Digital Marketing" is a great example of a Marketing Case Study. Small Business Enterprises play an important role in many economies across the world including Australia. They contribute significantly to development, economic and employment growth.
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A New Brand Of Cell Phone Marketing Case Study
14 pages (3500 words) , Download 0 , Case Study
Free
The paper "A New Brand Of Cell Phone" is a perfect example of a Marketing Case Study. Samsung is presently on the lead with a market share of 26%, having dropped from 32% market share previously as of 2016 (Lemish 2013). Micro max is following closely behind and has crossed the two million unit mark in consignments and it holds 22% of the market share (Lemish2013). 
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How Does Online Shopping Affect Women's Attitude towards Purchasing Fashion Products Marketing Research Paper
11 pages (2794 words) , Download 0 , Research Paper
Free
The paper “How Does Online Shopping Affect Women’s Attitude towards Purchasing Fashion Products” is an actual example of the research proposal on marketing. Online shopping is one of the basic sets of e-commerce that have become part and parcel of the modern man’s lifestyle. While online stores still face stiff competition from in-stores, there have been some enhancements in online shopping.
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How Tescos Loyalty Schemes Affect Customers Marketing Case Study
10 pages (3036 words) , Download 0 , Case Study
Free
The paper "How Tesco’s Loyalty Schemes Affect Customers" is a perfect example of a marketing case study. A research conducted by Click Fox in 2012 regarding the effect of various customer loyalty schemes by various companies towards various schemes and how this affects their buying decision indicated that more than half of customers would consider increasing the amount of business they did with a brand for a loyalty reward.
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Athletes as Brand Ambassadors Marketing Coursework
12 pages (3945 words) , Download 0 , Coursework
Free
The paper "Athletes as Brand Ambassadors" is a perfect example of marketing coursework. A lot of athletes worldwide do represent a given company or a product from the company in one way or the other. This has made some sponsorship companies such as puma and Addidas manage the world’s top-class athletes in various fields.
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Social Media Strategy of Starbucks Marketing Case Study
8 pages (2287 words) , Download 0 , Case Study
Free
The paper "Social Media Strategy of Starbucks" is a decent example of a Marketing case study. The extraordinary growth of Starbucks has mostly been connected to the emphasis the management has placed on the recruitment of talented people that are capable of sustaining their rate of development that the organization has been associated with.
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Public Relations of the Back Fish Marketing Case Study
10 pages (2747 words) , Download 0 , Case Study
Free
The paper "Public Relations of the Back Fish " is a perfect example of a marketing case study. The Back Fish is an international, European based organization whose mandate is to end illegal fishing in lakes and oceans around the world. The organization's approach involves gathering the benefits of modern technology and interested parties into the development of strategies on how to protect oceans by enforcing environmental regulations.
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Social Marketing Plan: Child Nutrition Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
Free
The paper "Social Marketing Plan: Child Nutrition" is a perfect example of a marketing case study. “They stand silently as though a rebuke to us: the voice of millions of young children globally across the globe stunted, wasted, dying or sick following inadequate nutrition. Unfortunately, in abundance times they wait to receive their share as the last group.
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Childhood Obesity as Social Issue - Social Marketing Plan Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
Free
The paper "Childhood Obesity as Social Issue - Social Marketing Plan " is a great example of a marketing case study. Global statistics approximate childhood overweight and obesity at 43 million and it is estimated that the number of obese children will increase annually. Obesity has been identified to cause numerous health-related complications that affect both the medical and psychological state of children.
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Global Production Network of Coffee Marketing Essay
7 pages (2113 words) , Download 0 , Essay
Free
The paper "Global Production Network of Coffee" is an outstanding example of a marketing essay. The 21st century has seen several companies cross international borders to look for new markets to conduct their business and increase shareholders’ return. The process was fuelled by the opening of borders and advancement in transport mode and technology in the 21st century.
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Should the Government Prevent Alcohol Being Advertised on Television Marketing Coursework
6 pages (1684 words) , Download 0 , Coursework
Free
The paper "Should the Government Prevent Alcohol Being Advertised on Television" is a good example of marketing coursework. According to a 2010 meeting by an editorial board of a renowned journal – injury prevention, there exists reluctance in the publishing of papers respective to child maltreatment. Even so, the meeting found that abuse is a significant player in violent injury (Johnston, 2011).
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Developing a Creative and Innovative Integrated Marketing Communications Plan Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "Developing a Creative and Innovative Integrated Marketing Communications Plan" is a wonderful example of a Marketing Case Study. This paper contains a marketing plan for Kmart. The plan targets female audiences between the ages of 18 to 35. The plan comprises of Background of Kmart market and brand where it provides the history of the brand, etc.
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Creating Value Through the Marketing Mix Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Creating Value Through the Marketing Mix" is a wonderful example of a Marketing Case Study. The ALDI Australia Company is a key retail supermarket in the Australian industry. The organization focuses on a variety of market customers. Of special interest in this analysis are its domestic use and grocery customers.
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Prices of the Stock Market and the Respective Macroeconomic Variables Marketing Coursework
7 pages (2031 words) , Download 0 , Coursework
Free
The paper "Prices of the Stock Market and the Respective Macroeconomic Variables" is a perfect example of marketing coursework. For the last decade, capital flows to various stock markets have increased significantly due to the liberalization of different economies and the withdrawal on foreign capital controls.
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Complex-Unstable Market Environment of Honda and Ford Marketing Case Study
15 pages (4279 words) , Download 0 , Case Study
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The paper 'Complex-Unstable Market Environment of Honda and Ford " is a good example of a marketing case study. The environment is infinite and it involves all the aspects that are outside the organization. The events occurring in the environment has a direct impact on the organization. Uncertainty leads to a lack of adequate information about the environment by the organization and hence increasing the risk of failure.
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Using an Understanding of Consumer Needs to Design Product or Service Offerings Marketing Coursework
8 pages (2501 words) , Download 0 , Coursework
Free
The paper "Using an Understanding of Consumer Needs to Design Product or Service Offerings " is an outstanding example of marketing coursework. Consumers in the past largely relied on salespersons in their neighborhood to make choices on their needs. The salespeople had a quick way of identifying what the consumer prefers and goes ahead to suggest some other items that in their opinion would be suitable to the customer.
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Strategic Analysis of Emirates Airlines Marketing Case Study
14 pages (3858 words) , Download 0 , Case Study
Free
The paper 'Strategic Analysis of Emirates Airlines" is a good example of a marketing case study. Emirates Airlines is an airline company established in 1985 and is based in the United Arab Emirates. The main area of service delivery is in the provision of commercial air transport services in the UAE and on the international platform (Emirates Group 2013).
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The Influence of Cultural Factors on Consumer Buying Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
Free
The paper "The Influence of Cultural Factors on Consumer Buying" is a great example of a Marketing Case Study. The decision process for the optimal mode of entry of a company to enter the international market is a complex aspect that consolidates divergent aspects. Entry into new markets is an imperative aspect of entrepreneurship.
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Global Consumer Culture Marketing Coursework
9 pages (3103 words) , Download 0 , Coursework
Free
The paper "Global Consumer Culture" is a perfect example of marketing coursework. Consumer culture (shopper society) is defined as the social course of action whereby the relationships in relation to the lived social experiences of regular life and social assets, between important lifestyles and the typical and material assets on which they depend, are interceded through business sectors.
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Cross-Cultural Consumer Values Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Cross-Cultural Consumer Values" is a wonderful example of a Marketing Case Study. This report offers a consultancy response to Nike Company management. The report reviews the available investment and expansion opportunities for the company in the emerging markets and profiles them to the most viable two options.
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Direct Marketing and Internet Marketing Marketing Essay
8 pages (2215 words) , Download 0 , Essay
Free
The paper "Direct Marketing and Internet Marketing" is a good example of a Marketing essay. Direct marketing and internet marketing are marketing methods that are gaining importance in a world that is changing at a fast pace. The importance arises from the fact that the methods allow businesses to communicate with potential and existing clients and cultivate long-lasting relationships.
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The Nescafe Plan in Asia Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "The Nescafe Plan in Asia" is an outstanding example of a marketing assignment. Creating shared value is a concept that has been brought about to redefine sustainable business and to provide guidance for a business that seeks to ensure they operate sustainably. This is a concept that is well intended to ensure long term benefits to all stakeholders of any business, across the product chain.
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The Luxury Market and the Nature of Digital Channels Marketing Coursework
10 pages (2844 words) , Download 0 , Coursework
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The paper 'The Luxury Market and the Nature of Digital Channels" is a perfect example of marketing coursework. Globalization is a big idea that emerged in the late twentieth century but does not have a specific definition. However, it is a phenomenon that captures a widespread view that there is worldwide interconnectedness in every aspect of life.
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How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry Marketing Literature review
9 pages (2250 words) , Download 0 , Literature review
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The paper "How Celebrity Endorsement Affects Consumer Behavior Of Young Adults In Fashion Industry" is a wonderful example of a Marketing Literature Review. Competition is fast increasing in the fashion industry. This has forced the fashion industry to revolt against the use of celebrity endorsement as a marketing tool.
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Digital Competencies in the Tourism Industry Marketing Coursework
8 pages (2710 words) , Download 0 , Coursework
Free
The paper "Digital Competencies in the Tourism Industry" is a great example of marketing coursework. Digital competence is being employed in modern organizations to gain a competitive advantage over their rivals. In the tourism industry, ICT tools provide a platform to astonish customers and increase the profitability of firms in the travel and tours, hotel and hospitality and entertainment sub-sectors.
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Honesty in Advertising Makeup Products in Kuwait Marketing Research Paper
21 pages (6857 words) , Research Paper
Nobody downloaded yet
The paper "Honesty in Advertising Makeup Products in Kuwait" is a perfect example of a marketing research paper. The cosmetic industry is one of the sectors in which players engage in deceptions, exaggerations and manipulations of consumers by advertising companies. Many fashion magazines and advertisers mislead customers, the majority of who are women, that their products guarantee flawless skin, silky hair and eternal youth.
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The Buyer Decision Process Marketing Coursework
7 pages (1985 words) , Download 0 , Coursework
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The paper "The Buyer Decision Process" is a good example of marketing coursework. The total product concept and the buyer decision process are two of the major marketing concepts. The marketing concept is a management philosophy in which an organization’s goal can be achieved through satisfaction and identification of the clients’ needs and wants.
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Strategic Marketing And Marketing in Specific Industry Contexts Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "Strategic Marketing And Marketing in Specific Industry Contexts" Is a wonderful example of a Marketing Case Study. This report looks at the banking services with the analysis of the services being done by cluster analysis using the SPSS program. First, there is an introduction where the general principles of marketing research are addressed.
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Impact of Social Media on Consumer Decision Making Processes Marketing Coursework
8 pages (2875 words) , Download 1 , Coursework
Free
The paper "Impact of Social Media on Consumer Decision Making Processes" is an outstanding example of marketing coursework. Social media is becoming increasingly gaining use among marketers across industries and cultures. While social media platforms have increased product marketing, service industries have also used it to their advantage.
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Direct Marketing and Internet Marketing Marketing Essay
9 pages (2528 words) , Download 0 , Essay
Free
The paper "Direct Marketing and Internet Marketing" is a good example of a Marketing essay. The advancement of technology and the increased competition in most industries have made marketing one of the ways that organizations are using to attract, create relationships and gain trust as well as loyalty to obtain a large customer base, sell more, and be highly competitive.
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Success and International Strategy of Windmere Corporation Marketing Assignment
5 pages (1440 words) , Download 0 , Assignment
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The paper "Success and International Strategy of Windmere Corporation" is a perfect example of a marketing assignment. Windmere has been successful in its operations and business strategies. Since 1984, the company has been registering to increase the total number of sales. It has also penetrated several international markets and has a presence in many European countries, Latin America and the Far East.
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Marketing Strategies of Windmere Corporation Marketing Case Study
7 pages (1903 words) , Download 0 , Case Study
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The paper "Marketing Strategies of Windmere Corporation" is a great example of a marketing case study. Windmere Corporation is one of the largely profit-making suppliers in the USA. The company majors in supplying hair, beauty, and personal care commodities to its users. The company was launched back in the year 1988 and celebrates its continued success in business.
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