Marketing Essays

The paper “Radar Technology Used in Assessing Soitec Company’s Strengths”  is a cogent example of a case study on marketing. The use of radar technology when analyzing the success of a company is important. This project’s main goal is the provision of efficient MQM students with practical opportunities. These are the opportunities that will bring develop excellent conduct self-assessment.

The paper “SalesForce.com and Force.com as Hits in Market Place”  is an apposite example of a case study on marketing. Enterprise application software provides business-oriented tools for business enterprises such as online shopping and payments. According to Kumar & Reinartz (2011), businesses gain a higher advantage of Customer Relationships Management when they employ cloud computing.

The paper “Market Analysis of Capesizes Dry Bulkers”  is a meaningful example of a case study on marketing. The key aim of this report is to provide a market analysis for Capesizes dry bulkers. Foremost, based on a critical review of various relevant literature, this report will examine the factors that affect supply and demand in this market.

The paper "Nike’s Risk Everything Advertising Campaign" is a good example of a case study on marketing. Created for Nike, America’s renowned sports apparel firm, by Wieden+Kennedy advertising agency, Risk everything campaign was specially prepared for the 2014 FIFA World Cup.

The paper "Marketing Environment in India and Russia - Huawei " is an outstanding example of a marketing case study. The world is continuously becoming smaller and smaller due to the creation of leaps in financial flows, transportation and communication by the advancement of technology. As such it is probable for companies like Huawei to do business in any state across the globe; this also owes gratitude to the international trade.

The paper “Sales Management and Marketing Channels” is a worthy example of a marketing case study. The concept of sales management is essential for any organization in order to align their business activities for higher future gain. In this current paper, a sales management report will be prepared considering one particular insurance company.

The paper “Apple Inc - Making Products Better through Innovations and Research Development” is a germane example of the marketing case study. Apple Inc., as it knew, is a tech company that manufactures consumer electronics and is popularly known for its innovative devices such as iPhones, iPods, iPods, and Apple computers, and equally, breakthrough software and operating systems.

The paper “The Core Competency Theory Linked to Tesla Motors Company” is a dramatic example of a marketing case study. Tesla Motors Company is an American automotive manufacturing company that manufactures modular battery packages and fully powered electric cars. The company’s insertion into the automobile sector faced a lot of challenges due to its low competency.

The paper “Understanding Business Failure of Petsmart” is a breathtaking example of a marketing case study. Just like many other failed online retail businesses, Pets.com, which was supervised by PetSmart, was not an exception. It was faced with uncertainties and unachievable expectations that led to its failure.

The paper "Lack of Brand Identity at Jigsaw" is a perfect example of a case study on marketing. The report illustrates a high street fashion brand, Jigsaw. The main competitors of the company are Topshop, Debenhams, and Marks, and Spencer. Jigsaw primarily operates in United States, United Kingdom, and Australia.

The paper "Competitive Market Analysis of Coach, Inc." is a perfect example of a case study on marketing. Coach, Inc. has a long history in the fashion sector, famous for its manufacture and sale of leather products. The organization went through notable growth towards the end of the latest recession.

The paper "Marketing Plan for Jisr Company" is a great example of a case study on marketing. The paper presents a marketing plan for a company called Jisr. This is a company that helps students to find a scholarship that is most suitable for their future careers. It also provides additional services like improving one's English, academic training, and so on.

The following paper under the title 'The Performance of Heineken' is a forceful example of a marketing case study. Heineken is a leading beer brand that has started exporting since 1930. The iconic beer brand was led by the global brand manager Cyril Charzat by enforcing the glocal branding strategy.

The paper “Ford Motor Company - Contemporary Thinking in Marketing Referral Package” is an actual example of a marketing case study. The intensive competition in today’s business world has led to the development of various strategies by contemporary firms so that they are able to sustain themselves in the quest of earning greater market share.

The paper “McDonald Rebirth Moderation ” is an engrossing example of a marketing case study. The issue of Mcdonald's concerning rebirth via moderation revolves around the adoption of the “becoming tough” approach in the area of the corporate administration toward franchisees irrespective of whether it angers some, versus making sure that they take a more active role in the company’s future directions.

The paper “Jewellery Box Company - Social Media Marketing and SMART Objectives of the Strategic Plan” is a perfect example of the marketing case study. Jewelry Box Company (Jewellerybox.co.uk) is a company based in the United Kingdom that deals with the retail of jewelry such as rings, necklaces, earrings, and other types of products.

The paper “Customer Relations and Satisfaction Plan for Natural Food Store” is a meaty example of a marketing case study. A plan for improving customer relationships and increasing satisfaction finds a basis from the extent to which the modern business environment provides diverse options for customers, especially in the age of e-commerce.

Generally, the paper "Innovation in the UK Fashion Retailing Firms" is a good example of a marketing case study. For a long time, the fashion industry has been inaccessible to many consumers. However, it is now no longer the case, thanks to the increased utility of social media sites, especially from 2009.

The paper "International Business - Starbucks in Africa" is an outstanding example of a marketing case study. Market entry is the planned method of delivering goods and services to new target customers. It is mostly done by multinational that has taken the time to study the new area and understood what the challenges are and what the customer in this field are doing.

The paper “The English Multinational’s Brand Management” is a helpful example marketing case study. JCB, The English multinational selected for the case study, was founded by Joseph Bamford in 1945 in Uttoxeter, UK. The company has its headquarters in Rocester in the UK. The company has growт and transformed from the small factory operating in a makeshift garage in the 1950s to the current multinational

The paper “Benefits for Jessops Company's Ability to Escape from the Crisis” is a fascinating example marketing case study. The paper regards the theoretical background of the solution for Jessops' company issues. The paper shows that since the 1990s, the majority of companies have begun to apply marketing activities in business.

The paper “Key Aspect of Communications Mix” is a fascinating example of a marketing case study. Marketing can be defined as a broad business function that comprises product development, distribution process, merchandising, pricing, and promotion or communication. Methods used by real-world organizations so as to ensure that the brand message is appropriately conveyed to the target audience.

The paper "TrackIt First Band by Fitness First" is an outstanding example of a marketing case study. The essay aims to propose a marketing plan for an innovative product ‘‘TrackIt First’’ by ‘Fitness First’. The innovative product ‘TrackIt First’ is a unique product to match the fitness requirements of the contemporary world.

The paper "Principles and Practice of Marketing" is a perfect example of a case study on marketing. There are many brands, which Tesco is using to advertise the products and create better brand awareness. There are many customer groups, which need specific products, like organic products for customers who have a healthy way of life.

Marketing communication strategy is of great importance in relation to the marketing strategy and overall business strategy of any company. The marketing communication strategy will have a significant impact in helping to gain a competitive advantage and in achieving, or more desirably, exceeding business objectives.

Founded by Sam Walton Wal-Mart today is America’s largest grocery retailer. Today it has existence different countries of the world including the United Kingdom, Japan, Argentina, Brazil, and Canada. Right from the beginning, Wal-Mart adopted a competitive strategy based on pricing.

When you are a new person "moving in" you get to create your own NeoPet, give it a name and a color and create a house for it to live in. You give details about your NeoPet that inform the community of what it does and what it likes. There are several interactive games and much to do with your NeoPet. They have also created a way for members to interact with each other.

Many Americans today include some kind of dairy source in their: breakfast, lunch, or dinner. There are many contributing factors to purchasing dairy and it is important to note the pitfalls of improperly processed and low-grade dairy products. Several factors determine the consumption and sales of dairy products.

The firm cannot afford to continue to disregard the desires of the customers. The firm lost a lot of returning clients which hurt the profitability of the firm. The 80/20 rule states that 80% of your sales come from 20% of your customers. Base on this reality companies such as Classic Airlines must emphasize the importance of customer retention.

Promotion is essential when a new product or service is to be availed in the market. Generally, there is stiff competition in nearly all sectors and industries in the global and local markets. Several companies provide the same products and services leading to the struggle by the organizations to seek a better position in the market.

Though the company specializes in coffee it has managed to integrate other products as well with the changing consumer needs and changing social trends. Starbucks follows the Italian tradition and tried to bring the Italian tradition of coffee to the United States. Coffee houses are like a place for conversation and that provides the customers with a sense of community.

Part of this innovation strategy is its plan to widen market presence by tapping other nontraditional marketing channels to get its marketing message across a captive market. An example of this is by joining trade events and exhibits, such as the Taste of Christmas in London, to be able to reach potential clients on a personal level.

Marketing mix analysis entails the elaboration of the four Ps as pertains to marketing: Product, Price, Place, and Promotion. This further increases the revenues of Apple Company (Kunz, 2010, p. 1). Price; Apple being in a business that deals with technology and the advances that come with technology require that it keeps up to date. 

The case study "Global Strategic Marketing of H&M" describes H&M marketing strategies. This paper outlines H&M's generic business-level strategy, H&M Global strategy, H&M level of product adaptation- packaging, pricing, promotion, and ways of distribution.

Comparisons were drawn between two restaurants namely: Jose’s Southwestern Cafe and Santa Fe Grill. It involved studying various aspects of their daily operations. For instance, the number of people, who frequently take their meals in both hotels, how often they visit the hotels, and the gender comparisons observed among others.

The evaluation of the strategy can be achieved through hotel occupancy rates as well as through airline bookings. Moreover, technology has made it possible to ascertain the website visitors. The government in both countries also evaluates and maintains statistics on tourist arrivals and departures to different destinations. 

The concept of integrated marketing communication has drastically changed in recent years. The effectiveness of print advertisements and television commercials has decreased due to the evolution of digital marketing. In today’s world, a small firm can outplay big players in the industry by taking the help of viral video. 

The paper "Connection of China and Italian Wine" is an outstanding example of a marketing case study. The world of the 21st century promotes a globally interconnected platform of fast change and rapid development. The evolution of telecommunication technology since the beginning of the previous decade has played a massive role in introducing a wave of technological advancement and sophistication in the lives of the masses.

The paper “The Electronics Takeback Coalition's Marketing Campaign against Samsung ” is an intriguing example of the marketing case study. The ETC, an association of not-for-profit organizations that promote green production and responsible recycling in the electronics industry. They have the mandate of ensuring that electronic producers handle their electronic wastes responsibly.

The paper "Marketing Management of Cruise Line Travel Market" is a perfect example of a case study on marketing. Carnival is the world's greatest and most prominent cruise line.  They have 24 boats with an assortment of luxury trips and cruises that last from 3-18 days.  Carnival cruise line is proud of the fact that they have a "wide cluster of luxurious cruises".

The paper "Appropriate Organizational Structure for Currys" is a wonderful example of a case study on marketing. Globalization has resulted in intense competition in all industrial sectors making it difficult for an organization to produce products as well as adopt the best strategies so as to enter into new markets.

The paper "Country Analysis of South Africa and Mexico" is an outstanding example of a marketing case study. The prepared report is based on the analysis of two countries South Africa and Mexico, from the perspective of their suitability as foreign locations for business expansion. An analysis of each of the countries is done from various dimensions and comparisons are made between the two countries.

The paper "Maximizing Sales for the Business: Asian Dessert Cafe" is a perfect example of a case study on marketing. KOWLOON TONG DESSERT CAFÉ is located in the interior of Richmond, San Francisco. It is well renowned for offering large varieties prepared in both Asian and Hong Kong ways. This café is owned by a small family and is normally controlled by few employees and family members.

The paper "Analysis of Customer Relationship Management in Tesco" is a perfect example of a case study on marketing. Customer relationship management (CRM) is not an entirely new concept but has received renewed interest from researchers in the age of information technology. One of the most notable attempts to describe CRM is to consider it as a one-to-one marketing process (Kumar, 2010.).

The paper "Marketing Activities of Gatorade UK" is an outstanding example of a marketing case study. Gatorade UK is a store that sells Gatorade products. It provides nutrition products to athletes in the UK in order to meet their sports needs. Gatorade has formed about 40 years ago when a group of scientists from the University of Florida sought to find a solution to problems faced by members of the University’s football squad.

The paper "Coca-Cola - Internationalization Theory Process" is an outstanding example of a marketing case study. The context of this report is based on international marketing strategies, which have been followed by a well-known brand in the top 100 global brands. The company that has been chosen i.e. Coca-Cola, is ranked 3rd in 2014 in top global brands (Bestglobalbrands.com, 2014).

The paper “Strategic Analysis of Apple’s iPhone 6-6 Plus” is a fascinating example of the marketing case study. Apple Inc., the manufacturer of iPhones, is globally being applauded for the massive sales it recently recorded with regards to the sale of its newest smartphone model, the iPhone 6. China is considered to have been the hub of sale for the firm’s smartphones.

The paper “Specifics of Glocalization in McDonald's, IKEA, and Other Global Companies ” is an affecting example of the marketing case study. Several well-established firms have expanded their business operations in overseas locations. Internationalizing their business has given them access to a new and larger customer base.

The paper “International Marketing - Conceptual Frameworks, Negative Publicity Management” is a thrilling example of the marketing case study. Negative publicity can be defined as the adverse publicity that is faced by the top brands of the world due to a particular reason or cause. The negative publicity affects adversely the brand image and reputation of the company.

The paper "Information Security Plan in 3D Media Company Ltd" is a great example of a case study on marketing. 3D media comm. Ltd is a Western Australian based company that market products through social media, it mainly focuses on the small scale business enterprise to sell their product.