Marketing Essays

The paper "Advertising and Promotional Activities of HTC Corporation" is a perfect example of a case study on marketing. The paper is carried out with the objective of analyzing the current position of a leading mobile handset manufacturing company, HTC, and devising appropriate strategies that can be used by the company to ensure competitive advantage.

The company cars are based on the historical concept of the fashion two-seater open cars of the 1920s. According to Charles Morgan, the Managing director, the traditional craft skills are combined with modern car manufacturing technologies and assembly techniques in order to meet the unique customer specifications in each car.

The marketing concept matches a firm’s capabilities and strengths with the wants of customers. Marketing refers to a management process where services and goods move from the production line to customers. Marketing processes focus on communicating the importance of service to customers. This leads to the creation of demand for the product.

The paper "Ford Motors Market Entry Strategy for the Indian Auto Market" is an outstanding example of a marketing case study. This report provides an analysis of the market entry strategy chosen by the US-based automobile manufacturer, the Ford Motors Company. Analysis of the strategic considerations behind the market entry mode decision in relation to the Indian market has shown that the company was pursuing international business.

The paper “Coca-Cola - Market Analysis and Corporate Social Responsibility in Handling the Issues” is a meaningful example of the marketing case study. Being a multinational beverage corporation manufacturer, distributor, and marketer, Coca-Cola has gained intense and widespread distribution in the market. It is a company to watch. Many reasons have led to this settlement in the market.

Saudi Arabia has access to various domestic markets, and this makes it a good location for the opening of any company. The country is part of the gulf corporation council and as such, traders can benefit from tariff-free access to the other Gulf States such as Kuwait, Oman, Qatar, and the United Arab Emirates.

Eminent scholars have pointed out that public relations are a very powerful promotional mix as they serve the dual purpose of promotion and defense of the product along with the interaction with the customers. Public relations of Kwiggle bikes can be improved by using updating press releases, special editorial columns, and press kits. 

The paper “Dell - Marketing Principles for Business” is a valuable example of the marketing case study. Dell is one of the leading personal computer manufacturing companies in the world. Having entered into the PC business not earlier than 25 years ago, the company is highly distinguished from most of the rest by its strategies that not only reduce the production cost.

The paper "Marketing Mix for Coco Chanel" is an outstanding example of a marketing case study. 1921 saw the introduction of Chanel No.5. It was internationally popular with women of high society in particular. The signature scent was a result of Coco Chanel’s superstitions. She believed that the number five bore a special form of good luck for her.

The paper "Marketing Strategies Implemented by Myer" is an outstanding example of a marketing case study. The following report has dwelt on the marketing strategies implemented by Myer. Strategic/institutional management is an institutional/organizations process of specifying their vision, mission, and/or objectives, through the development of their plans and policies.

The paper "Apple Marketing Analysis " is an outstanding example of a marketing case study. A product is defined as anything that helps in satisfying the needs of a consumer, whereas a brand provides a distinct identity to a product by creating a name and design for the product. Strong brand names are important in the contemporary market as consumer preferences and perceptions are often influenced by brand names.

The paper "History and Background of Blackberry" is an outstanding example of a marketing case study. The conception of the Blackberry device marked the beginning of the smartphone revolution which has provided viable solutions to business people. The iconic Blackberry has its history dating back to 1999 when it hit the market in the form of a two-way pager (Halevy, 2009, para, 12).

The paper "International Company in UAE Entering the Indian Textile Market" is an outstanding example of a marketing case study. The excellent and effective market-entry strategy will give DubKnit Textile and Clothing Company will enable successful entry to India. The company’s market introduction and launch programs, thus ensuring not only significantly registering its expectation in the industry.

The paper "Dell Marketing" is an outstanding example of a marketing case study. Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world.

The paper "Market Analysis for China - Jetstar Airways " is an outstanding example of a marketing case study. Jetstar Airways is an independent affiliate of Qantas Airlines based in Australia. The airline operates mainly in Australia and the Asia-pacific region. The company targets the low budget flyers.

Marketing plans are important for a company’s increased sales. Customers’ loyalty ensures a company of returns even through high competition sessions. Companies should therefore ensure that they target their consumers’ needs. Analyzing the markets that the company serves enables it to identify any needs, satisfaction for the company.

The company was established in 1993 and with time it has grown tremendously to have more than 140 stores and 50 brand stores even in foreign countries. Splash was set up when there was a broad gap within the clothing industry and there were no well-established brands as well as loyal customer base in the clothing industry.

The paper " The Marketing Environment St Fagans Museum Events" is a wonderful example of a case study on marketing. Each year, St Fagan Natural History Museum boasts of hundreds of thousands of visitors, learners, educators, and tourists that visit. In turn, the following 6-month event promotional plan is created to secure additional funding to promote the growth of local, regional, national.

There has been a more significant impact on the demand and supply of homes. Buyers are ever demanding places that meet their needs while house owners continuously search for sustainable returns from their products. The market for houses is significantly changing because of external economic shifts and the overall organization change response.

The paper "Brookdale Centre Marketing: Aspects of the Strategic Development of Tourism and Hotel Industry" is a wonderful example of a case study on marketing.  Brookdale Centre was established by Jonathan Owen in 2001 but opened in 2005. The business aims to provide leisure and entertainment services.

An estimate made in 2006 reveals in Canada the market size for the chocolate industry amounted to $167 million. Annually the 2006 market was expected to grow at the rate of 2 percent. It was observed that though the overall market for chocolate was falling yet the market for the premium segment was increasing at the rate of 20 percent on annual basis.

The paper "Sales & Marketing - Hilton Hotels " is an outstanding example of a marketing case study. The hospitality industry is one of the major service sectors which contribute to the global economy. The industry includes a variety of services such as food services, hotels and tourism. But the hospitality industry tends to suffer from fluctuations every year due to the fall in the economy (Economy Watch, 2010).

The paper “Applied Buyer Behavior in Global Context” is an inspiring example of the marketing case study. The iPhone is internet and multimedia-enabled smartphone marketed by the Apple brand. The First iPhone was launched on January 9th, 2007 by Apple’s former CEO Steve Jobs. An iPhone includes features such as a video camera, web browsers, 3G, multitouch screen, a media player.

Through this marketing plan, this particular airport will be able to identify all the possible and appropriate applications that are needed and required for King Fahad Airport. These recommendations and suggestions may allow and permit the individuals to consider King Fahad Airport as their first choice.  

Leading companies around the world are trying to capitalize on the opportunities created due to the globalization and implementation of modern and advanced technology in the business practices (Szirmai, Naude and Goedhuys, 2011, p.212). A leading global business cannot be imagined without the use of technology.

The paper “New Strategies of General Motors” is an actual example of the marketing case study. General Motors Corporation (GM) remains an iconic automaker and a major player in the automobile industry. This is despite the challenges it faced in the recent past that saw its sales decline by over 30% and an all-time high in over 50 years.

The paper “Creating and Development of Marketing Consultancy Firm ” is an inspiring example of the marketing case study. As a marketing professional and an unemployed individual, I set up a consultancy firm to render services relevant to the marketing field. The business posed challenges at the initial stages that would be mistaken as an imminent end.

The paper “Ryan Air - Product Positioning Strategy and Competitive Environment Analysis ” is an outstanding example of a marketing case study. The study has been done in lieu to analyze the external environmental factors of Ryan Air and to asses to the growing diversification strategy of the company. The study analyzes the long-term vision of the company's future possibilities and threats.

M&S’s standing in the apparel market is extremely cutthroat. Due to the achieved economies of scale and well-managed supply chain, M&S has been able to produce superior quality apparel with competitive prices. M&S’s brand awareness and recall coupled with the mentioned benefits comprise of its value proposition.

The marketing budget of the new designs of products in the formal shoe industry for men is likely to be 25% of the total revenue made in the first year. Therefore, in order to establish this figure, a calculation of the actual revenue approximated for the company will take place, especially for the segment under consideration. 

The paper “Marketing in Service Industry Context” is a thrilling example of the marketing case study. The world of the 21st century is a highly intense business environment, which is moving ahead on the lines of growing demand for products and services along with continuous change and development.

The paper “Competitive Positioning of Thornton’s Market” is a meaty example of the marketing case study. Thorntons is a famous chocolate company based in England. It was established in the year 1911 by Joseph William Thronton as a family business. At present, the business boasts around 400 shops as well as more than 180 franchises couples with mail order, internet, and commercial services.

The paper "The Break-Even Point and the Cash Flow Statement " is an outstanding example of a marketing case study. This assignment has discussed the launch of a restaurant in London that is focused on serving healthy foods for its clients. The uniqueness of the restaurant lies in the fact that it will gather information from customers and serve them according to their nutritional needs.

The paper "How Well Placed Is Sainsbury PLC to Maintain Its Market Share and Market Position within the UK" is a perfect example of a case study on marketing. UK market, as also most markets worldwide, is not stabilized. At the same time, the UK economy has been considered as one of the most powerful worldwide.

The country-by-country approach allows a firm to keep detailed records of each country, enabling it to be knowledgeable in aspects of the economy, security, culture, social problems, and demographics. These aspects can provide a firm intending to enter into a particular country with prior knowledge and mastery of its potential and challenges.

The paper "A Critical Perspective for Coca-Cola’s 1985 Decision" is an outstanding example of a marketing case study. Coca-Cola as a soft drink brand was invented in 1886 in the USA as a patent medicine by Pemberton John and later sold to Candler Griggs Asa, a famed businessman. Ideally, Candler’s marketing skills were significant as this led Coke to be one of the renowned soft drink brands in the world.

The paper "Strategic Audit of Harley-Davidson" is an outstanding example of a marketing case study. Harley-Davidson is one of the top producers of motorcycles for over a hundred years. The company is based in Wisconsin and is popular for its famous trademark of bar and shield. Harley-Davidson enjoys a major market share not only in the United States but also in European and Asian markets.

The paper "Market Entry of Arecanut Plates and Bowls into the United Kingdom" is an outstanding example of a marketing case study. The SMART objectives of the promotional campaign are to specifically target the fast-food industry’s packaging sector; to make sales or sign contracts for at least five hundred thousand plates in the first year; and to earn an income equal to the initial investment cost.

The paper "Bank of England Monetary Policy from 2001 to 2013" is an outstanding example of a marketing case study. A critical analysis of the economic history implies that the conventional perception in relation to monetary policies has gone through sizable modifications subsequent to major events such as financial crunches and conflicts.

The paper "Market Entry of Xiaomi Company" is a perfect example of a case study on marketing. Market entry is activities associated with bringing a certain product or a service to a significant targeted market. During the initial planning stage, a certain company considers the barriers to entry, sales, barriers to entry, and also, delivery and more, so the outcome of entering into the market.

The paper "Amplifying Position and Market Share of Organization" is a perfect example of a case study on marketing. This paper mainly highlights the defects experienced by the customers using the product line named, HTC one 2 M8 of HTC. Along with this, it also includes the strategies that the organization used to resolve the problems so as to retain its popularity and image in the market.

The paper "International Business - The Entry of a Powerful Multinational in China" is an inspiring example of a case study on marketing. The potential of large firms to secure their market position is highly related to their presence in the global market. However, the identification of markets that can offer high profitability is considered a challenging task.

The paper "Easter Foods in the UK" is an outstanding example of a marketing case study. Many businesses face a myriad of challenges when getting into new markets and Eastern Foods is no exception to this situation. The management team at Eastern Foods should expect various challenges with regard to human resource management, accounting, marketing, and operations management.

Consumer behavior patterns have their foundation in the behaviorist approach that includes reactions and responses to stimuli in external environments. My consumer experience was triggered by a consumer memory that includes the gathering of information on the preferred product for a long time and comparing its productivity with other competing brands in the market.

Despite the many required documentations of consumers purchases on food products, the motivation of the purchases is under-researched. The individual choice of the product is linked to the business ethics of the company, and the ethics vary from one company to the other and from individual to individual.

The paper “Google Marketing Analysis - Industry Stakeholders, Application of Porter’s Five Forces, SWOT Analysis, Customers" is a potent case study on marketing. New and creative modes of thinking are outlined by the structure of the systems of business and marketing performed by Google. Google's basic product is its engine used for searching and the generation of relevant results.

The paper “Radar Technology Used in Assessing Soitec Company’s Strengths”  is a cogent example of a case study on marketing. The use of radar technology when analyzing the success of a company is important. This project’s main goal is the provision of efficient MQM students with practical opportunities. These are the opportunities that will bring develop excellent conduct self-assessment.

The paper “SalesForce.com and Force.com as Hits in Market Place”  is an apposite example of a case study on marketing. Enterprise application software provides business-oriented tools for business enterprises such as online shopping and payments. According to Kumar & Reinartz (2011), businesses gain a higher advantage of Customer Relationships Management when they employ cloud computing.

The paper “Market Analysis of Capesizes Dry Bulkers”  is a meaningful example of a case study on marketing. The key aim of this report is to provide a market analysis for Capesizes dry bulkers. Foremost, based on a critical review of various relevant literature, this report will examine the factors that affect supply and demand in this market.

The paper "Nike’s Risk Everything Advertising Campaign" is a good example of a case study on marketing. Created for Nike, America’s renowned sports apparel firm, by Wieden+Kennedy advertising agency, Risk everything campaign was specially prepared for the 2014 FIFA World Cup.