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Strong Brands And Corporate Brands Marketing Research Paper
11 pages (3055 words) , Download 0 , Research Paper
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The paper "Strong Brands And Corporate Brands" is a great example of a Marketing Research Paper. The objective of the Pepsi brand audit is to assess the health of the brand, expose its equity sources and suggest ways to leverage and improve the equity in question. In other words, the audit focuses on making Pepsi more successful as a company (Beach, 2013).
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Flexible Working and E-Business Marketing Assignment
8 pages (2582 words) , Download 0 , Assignment
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The paper "Flexible Working and E-Business" is an outstanding example of a marketing assignment. Flexible working comes with several impacts for the hospitality industry, especially for the hotel businesses. Some of these effects affect the way in which an organization operates. Flexibles working affects both the technological and human resources aspects of the organization.
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Foreign Exchange Markets Marketing Assignment
6 pages (1726 words) , Download 0 , Assignment
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The paper "Foreign Exchange Markets" is a perfect example of a marketing assignment. Why Australia uses indirect quote- in reality, about 89% of the world currencies are quoted directly given that the US dollar is the dominant currency. However, there is no regulation that guides whether a country should use direct or indirect quotes (Balasubramaniam, 2016).
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Shoes & Heels Company Operational Strategies Marketing Case Study
5 pages (1551 words) , Download 0 , Case Study
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The paper "Shoes & Heels Company Operational Strategies" is a perfect example of a marketing case study. According to porter strategy, the company can adopt any of four cost strategies in its operations, it entails cost and profit mix. Cost leadership entails luring customers to buy your product maybe by using attractive pricing but one should remain with the core aim to minimize cost and maximize profit.
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Current State of Rolex Watches Marketing Case Study
7 pages (2151 words) , Download 0 , Case Study
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The paper 'Current State of Rolex Watches " is a perfect example of a marketing case study. The aim of this paper is to look at the current state of Rolex watches and then recommend various growth strategies as well as propose an event that will be used to create awareness of Rolex and further increase the growth.
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The Aston Martin and the BMW Company Industry Marketing Case Study
12 pages (3159 words) , Download 0 , Case Study
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The paper 'The Aston Martin and the BMW Company Industry' is a wonderful example of a marketing case study. The automobile industry has transformed society for more than a century now. Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.
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What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century Marketing Essay
8 pages (2168 words) , Download 0 , Essay
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The paper "What Forms of Marketing Are Seen in the Public Eye to Be Unethical in the Twenty-First Century" is an outstanding example of a marketing essay. Subjects in business administration are one of the most contentious and complicated in human history. The existing connection between doing what is right and money generation has been under study by both business leaders and academics.
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Standardizing or Adapting the Marketing Strategy across Cultures Marketing Case Study
7 pages (2208 words) , Download 0 , Case Study
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The paper "Standardizing or Adapting the Marketing Strategy across Cultures" is a good example of a marketing case study. The globalized world which we are currently living in has made many companies be cautious when it comes to selecting their marketing strategy. The world has experienced significant changes in the last few decades, such as dropping of certain trade barriers that have led the world to become a global village whereby we are all better connected.
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Vodafone - Using Technology to Improve Economies Marketing Case Study
14 pages (4740 words) , Download 0 , Case Study
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The paper "Vodafone - Using Technology to Improve Economies" is a great example of a marketing case study. Vodafone is one of the leading international mobile communications company in the world. The company is in operation in 67 countries currently and some are through partnership i.e Safaricom in Kenya. It has provided employment to thousands of people while serving millions of customers.
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Significance of YouTube to the Small Business Marketing Case Study
11 pages (3203 words) , Download 0 , Case Study
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The paper 'Significance of YouTube to the Small Business" is a good example of a marketing case study. YouTube is a free website for sharing videos. It makes it easy for different individuals to watch videos online. They can upload their videos and share them with others. It was Launched in 2005. Youtube is recently the most popular site on the websites.
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The Role of Direct Marketing in Managing Customer Relationships Marketing Coursework
20 pages (5525 words) , Download 0 , Coursework
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The paper 'The Role of Direct Marketing in Managing Customer Relationships" is an outstanding example of marketing coursework. This essay takes an explorative approach to the study of the role of direct marketing on managing customer relationships. It begins by examining the meaning of CRM and direct marketing.
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The UK Car Manufacturing Industry, JLR Brand Marketing Case Study
6 pages (1687 words) , Download 0 , Case Study
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The paper 'The UK Car Manufacturing Industry, JLR Brand " is a good example of a marketing case study. The history of the UK car manufacturing industry dates back to the early 19th century. The British vehicles produced at this time relied a lot on the innovations made by countries such as France and Germany.
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Weight Loss Industry Situation Marketing Research Paper
9 pages (3273 words) , Download 0 , Research Paper
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The paper "Weight Loss Industry Situation" is a perfect example of a Marketing Research Paper. Body image and health are some of the factors that influence how and what consumers eat. Media Centre (2013) estimated that in 2013-14, the consumers spend $6.6 billion on health and weight loss industries. IBISWorld (2015) estimates, 64.7% of Australia’s adult population is either obese or overweight.
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Marketing Mix to Promote a Product in Shaving Industry Marketing Term Paper
8 pages (2350 words) , Download 0 , Term Paper
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The paper “Marketing Mix to Promote a Product in Shaving Industry” is a meaty variant of the term paper on marketing. The shaving industry is very demanding especially when a new product is being introduced. The Porters Five Forces analysis shows that the industry is very demanding when it comes to resource allocation and strategic management.
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LED Advertising Truck Business in Australia - Challenge of Technology-Based Marketing Platform Marketing Business Plan
8 pages (2444 words) , Download 0 , Business Plan
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The paper “LED Advertising Truck Business in Australia - Challenge of Technology-Based Marketing Platform” is a creative variant of a business plan on marketing. The proposed venture is a service delivery organization offering marketing and advertising services for organizations in the Australian market through LED advertising trucks.
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Entry of MacDonalds into the Iranian Market Marketing Case Study
8 pages (2489 words) , Download 0 , Case Study
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The paper 'Entry of MacDonald’s into the Iranian Market" is an outstanding example of a marketing case study. MacDonald’s has stood the test of time as one of the biggest fast-food outlets worlds over. This tradition of high-quality products, delivered over to customers in various markets, has catered for markets for over seven decades.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1783 words) , Download 0 , Case Study
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The paper 'Woolworths Situation Analysis" is a good example of a marketing case study. This report will outline Woolworth's current approach to social, cultural factors in line with the company's PESTEL analysis. The report will cover the company’s trend for a green lifestyle which is yet to adopt fully and the essentials and strategies to be taken up and observed.
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The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market Marketing Research Paper
8 pages (2377 words) , Download 0 , Research Paper
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The paper "The Effect of Mobile Virtual Network Operator Entry to Saudi Arabia Telecommunication Market" is a great example of a marketing research paper. The main development area in Saudi Arabia's telecoms industry is high-value services for commercial and clients. This assumption is augmented by operators' capital as well as the operational outcome that depict a substantial uptake of future generation cellular phone.
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Social Media as a Marketing Tool Marketing Assignment
5 pages (1479 words) , Download 0 , Assignment
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The paper "Social Media as a Marketing Tool" is a great example of a Marketing Assignment. My business organization is a private world-class hospital. The data analysis, therefore, is aimed at helping my organization to gauge the possibility of great success in the South Pacific region. We set the first hospital in North America half a decade ago. 
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Marketing Management That Etihad Airways Has Adopted Marketing Case Study
12 pages (3392 words) , Download 2 , Case Study
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The paper "Marketing Management That Etihad Airways Has Adopted" is a perfect example of a marketing case study. Etihad Airways is a United Arab Emirates airline founded in 2003 (LLC Books 2010, p. 11). Abu Dhabi-based has emerged as one of the fastest-growing airlines in the world. The airline flies both Boeing and Airbus airplanes with a fleet size of 128.
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Nike INC Products from a Design Perspective Marketing Case Study
6 pages (1711 words) , Download 0 , Case Study
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The paper 'Nike INC Products from a Design Perspective" is a good example of a marketing case study. NIKE, Inc. is a global brand that deals with designing, developing, marketing and selling unique lifestyle footwear, equipment, apparel and other accessories and services. NIKE, Inc.'s footwear products are designed for a wide market range.
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Impact of Globalisation on Jaguar Land Rover UK Marketing Case Study
6 pages (1952 words) , Download 4 , Case Study
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The paper 'Impact of Globalisation on Jaguar Land Rover UK" is a good example of a marketing case study. The rise in technology has made the world become a global village. As such, businesses must expand their markets into new geographical areas in order to remain competitive globally. Jaguar Land Rover is one of the largest UK automotive manufacturing companies.
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Communication Strategy and Consumer Behaviour Theory at Tesla Motors Marketing Case Study
9 pages (2250 words) , Download 1 , Case Study
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The paper "Communication Strategy and Consumer Behaviour Theory at Tesla Motors " is a perfect example of a marketing case study. Tesla Motors builds, designs, assembles, and sells electric cars. The company was co-founded in 2003 by Elon Musk. The company headquarters in Palo Alto, California and it trades worldwide with more than 34 stores worldwide.
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Woolworths Situation Analysis Marketing Case Study
6 pages (1792 words) , Download 1 , Case Study
Free
The paper "Woolworths Situation Analysis" is a perfect example of a marketing case study. Woolworths is an Australian company that operates in the retail grocery market controlling a considerable market share compared to its competitors such as Aldi and COSTCO who are rising rivals among others such as IGA’s and Foodlands.
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Netflix Fully Strategic Appraisal Marketing Case Study
14 pages (3900 words) , Download 0 , Case Study
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The paper "Netflix Fully Strategic Appraisal" is an outstanding example of a marketing case study. Netflix is an internet media movie rental provider company that was founded in the year 2007 by Reed Hastings and Mark Randolph. Its headquarters are in California-Los Gatos. Netflix provides services in all countries in North America except Cuba.
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Viral Marketing Communication Marketing Case Study
6 pages (1776 words) , Download 0 , Case Study
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The paper "Viral Marketing Communication" is a great example of a Marketing Case Study. Strong international brands are more beneficial to companies than they are to customers. This is since a brand means to a company much more than getting customers as it increases the value of a company, makes the acquisition of new customers easy and motivates the employees.  
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Brand Names And Global Positioning Marketing Case Study
11 pages (3059 words) , Download 0 , Case Study
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The paper "Brand Names And Global Positioning" is a great example of a Marketing Case Study. Lipton is an investment company that was established in 1893. It is head offices based in the United Kingdom, and currently, the firm cuts across different states of the world. Primarily, it is the leading producer of tea bags globally, although currently, it operates under the Unilever company.
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Packaged Food Kellogg Company Marketing Case Study
13 pages (3665 words) , Download 0 , Case Study
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The paper "Packaged Food Kellogg Company" is a great example of a Marketing Case Study. This research work analyses the marketing issues of Kellogg’s breakfast cereals. It consists of an introduction, evaluation of marketing issues, future strategies for development and recommendation for the strategy to be adopted for children’s breakfast cereal brand.
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Positioning Strategies In A Mature Marketplace Marketing Case Study
10 pages (2887 words) , Download 0 , Case Study
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The paper "Positioning Strategies In A Mature Marketplace" is a perfect example of a Marketing Case Study. According to Rose (2007), Australia is at present both the 19th largest importer and exporter in the world. It is also the 12th biggest economy in the world. The Australian dollar has, over the past two years, floated near parity with the U.S. dollar.
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Global Unemployment Trends for the Youth Marketing PowerPoint Presentation
8 pages (2000 words) , Download 0 , PowerPoint Presentation
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The paper "Global Unemployment Trends for the Youth" is a wonderful example of a Marketing PowerPoint Presentation. There is no clear universal understanding as to what age bracket the youth fall in. According to the United Nations, youth is a more fluid category than a fixed age-group. For statistical consistency, the United Nations defines youth as a person between the ages of 15 and 24. 
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How British Risks Supply Chain Crisis Marketing Case Study
12 pages (3234 words) , Download 0 , Case Study
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The paper "How British Risks Supply Chain Crisis" is a great example of a marketing case study. Research has proved that a lot of goods outsourced from different countries globally are tainted by forced or child labour. These are products such as footwear, leather goods and textiles. Countries such as Bangladesh have been identified to be a major source of forced and child labour.
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Sales Planning and Operations Marketing Assignment
20 pages (5000 words) , Download 0 , Assignment
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The paper "Sales Planning and Operations" is a great example of a Marketing Assignment. I have been asked to provide a strategy that can be used by Johnson bothers limited to improve the competence of the company in the provision of sales for motor vehicle spare parts and the provision of after-sales services. Thus, I will present the role of the marketing mix. 
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The UK Market in the Allocated Company Marketing Case Study
7 pages (2016 words) , Download 0 , Case Study
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The paper "The UK Market in the Allocated Company " is a great example of a Marketing Case Study. Research on marketing is a vital and very important way in the development of marketing strategy. It engages activities such as a collection of information to give interested personnel an insight that deals with the mind of the customers. 
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AAC Spain Marketing Strategies Marketing Case Study
7 pages (1948 words) , Download 0 , Case Study
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The paper "AAC Spain Marketing Strategies" is a good example of a marketing case study. AAC Spain enjoys an open path that is consolidated for the purpose of serving the Spanish and Portuguese markets. The firm’s central location is set to ease logistics for the parent company in China for the entire European market as a whole.
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Can a Luxury Fashion Brand Use E-Store and Still Keep Their Status and Exclusivity without Causing Brand Dilution Marketing Thesis
81 pages (21424 words) , Download 1 , Thesis
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The paper “Саn а Luхury Fаshiоn Brаnd Usе Е-Stоrе аnd Still Kеер Thеir Stаtus аnd Ехсlusivity withоut Саusing Brаnd Dilutiоn?“ is a  perfect variant on thesis on marketing. Most of the luxury brands are only using the web for communicating information instead of online distribution and only a few of these brands sell online. The question here is, is this the right choice?
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The Myth of Market Share Marketing Assignment
8 pages (2175 words) , Download 0 , Assignment
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The paper "The Myth of Market Share" is a wonderful example of a Marketing Assignment. A staffing plan is termed as a framework that sets out to control and screen the costs of human capital while at the same time ensuring that there is a base to help in the decisions making process in the organizations (Armstrong & Greene 2007). 
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Seeking and Securing Competitive Advantage Marketing Case Study
6 pages (1727 words) , Download 0 , Case Study
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The paper "Seeking and Securing Competitive Advantage" is a perfect example of a Marketing Case Study. Myer is a departmental chain store located in Australia (Myer, 2010). The company provides a range of products such as men and women wear, cosmetics, toys, books, food and furniture among others. Myer Australia has for a long time been the largest chain store in the country.
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Multinational Strategy of TATA Jaguar Land Rover Marketing Assignment
16 pages (4240 words) , Download 0 , Assignment
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The paper "Multinational Strategy of TATA Jaguar Land Rover" is a good example of a marketing assignment. In relation to the TATA Jaguar Land Rover case study, there seems to be a perfect example which clearly depicts a link between two theoretical concepts from the modules and they include companies making use both economic and strategic rationale while acquiring companies.
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McDonalds Marketing Mix Marketing Case Study
6 pages (1849 words) , Download 0 , Case Study
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The paper 'McDonalds’ Marketing Mix " is a good example of a marketing case study. McDonald’s is the largest fast-food chain of restaurants in the world, and its global standardization is a major cause of business success (Yeu et al., 2012). As indicated in the case study, its sales and profitability are on the rise, an aspect attributed to the ability of the company to be highly responsive to its customers’ needs.
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Zumba Fitness Situation Analysis Marketing Case Study
10 pages (2784 words) , Download 1 , Case Study
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The paper "Zumba Fitness Situation Analysis" is a perfect example of a marketing case study. Perkman was at a predicament. While Zumba has a good following and people love it, Zumba Fitness is not making much money with their current model of selling exercise videos. Additionally, their cash flow was erratic. They have to come up with a business model that would generate more revenues for the company.
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The Current Marketing Strategy Of A Consumer Electronics Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "The Current Marketing Strategy Of A Consumer Electronics" is a perfect example of a Marketing Term Paper. Sony is an international consumer electronics company that was established in May 1946 by Masaru Ibuka and Akio Morita in Tokyo, Japan. The company was initially registered as Tokyo Telecommunications Engineering Corporation. 
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International Marketing for IKEA Marketing Case Study
11 pages (3311 words) , Download 0 , Case Study
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The paper "International Marketing for IKEA" is a great example of a Marketing Case Study. IKEA is a Scandinavian multinational group of companies involved in the design and sale of home accessories, appliances, and furniture. Being a re-known furniture retailer since its establishment in 1948, it has expanded internationally to 36 countries in Europe, the Americas, Australia, and Asia.
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Toyotas Total Supply Chain Vision Marketing Case Study
9 pages (2664 words) , Download 0 , Case Study
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The paper "Toyota’s Total Supply Chain Vision" is a great example of a marketing case study. Toyota Motor Corporation manufactures motor vehicles and also provides financial services via its Toyota Financial Services department. It has a management philosophy that has developed substantially since its commencement and has been described with regard to “Lean Manufacturing” as well as “Just in Time Production”.
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The Idea of Ks Place Marketing Essay
7 pages (1867 words) , Download 0 , Essay
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The paper "The Idea of K’s Place " is an outstanding example of a marketing essay. One of the very dynamic industries in the world will have to be the food industry and in particular the Restaurant business. It is claimed that anyone in the restaurant business does not experience any business season. Businesses can only be low or high.
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Experiential Open Innovation and Co-Creation Marketing Essay
6 pages (1770 words) , Download 0 , Essay
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The paper "Experiential Open Innovation and Co-Creation" is an outstanding example of a marketing essay. Innovation is always taken to be one of the main drivers of economic growth and plays and plays an important role in determining the success of many organizations, especially in the private sector (Dahlander and Gann, 2010).
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The Strategies For Brand Recovery From a Bad First Impression Marketing Assignment
5 pages (1557 words) , Download 0 , Assignment
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The paper "The Strategies For Brand Recovery From a Bad First Impression" is a great example of a Marketing Assignment. In our tour at the NGV, it is important to note first hand that the entire process of observing consumer and patron-based behaviors was solely dependent on components related to design thinking.  
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Controlling Software Development Costs Marketing Coursework
7 pages (1969 words) , Download 0 , Coursework
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The paper "Controlling Software Development Costs" is an outstanding example of marketing coursework. The success of any business or company depends on its ability to manage cost. A company is said to have a future in growth if its total costs are less than the profit gained by the company, this, as expected, can be well achieved if the company or the business is able to minimize its costs of production, ordering and holding costs.
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How Marketing Managers Use Market Segmentation Marketing Case Study
7 pages (2247 words) , Download 0 , Case Study
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The paper "How Marketing Managers Use Market Segmentation" is a great example of a Marketing Case Study. The purpose of this report is to provide the perception of the Coops’ café regarding its operations and internal environment in addressing the demands and expectations of the consumers. One of the major findings of this report is the influence of social marketing techniques.
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Graphic Design Sustainability - Sage Systems Holiday Party Invitation Card Marketing Case Study
5 pages (1453 words) , Download 0 , Case Study
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The paper "Graphic Design Sustainability - Sage Systems Holiday Party Invitation Card " is a great example of a marketing case study. In light of the growing attention concerning the natural environment, it is everyone’s jurisdiction to find or come up with strategies and frameworks to address climate change.
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Personal Development in Marketing Marketing Assignment
7 pages (2308 words) , Download 0 , Assignment
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The paper "Personal Development in Marketing" is a great example of a Marketing Assignment. My name is Samia from China. I am a university student pursuing a degree in business, accounting option and I am looking forward to completing my undergraduate study in two years. I have a lot of interest in people and commercial awareness. 
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