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Marketing Essays

Result for Subject Marketing:
19901 essays
The Comparison between Renren and Facebook Marketing Case Study
9 pages (2806 words) , Download 0 , Case Study
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The paper "The Comparison between Renren and Facebook" is an outstanding example of a marketing case study. One of the reasons why Facebook cannot get into the Chinese market is government limitation. It is difficult to control words or acts. Of course, in a state-controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated.
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Marketing Mix for Cherry Automobile Company Ltd Marketing Case Study
10 pages (3100 words) , Download 0 , Case Study
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The paper "Marketing Mix for Cherry Automobile Company Ltd" is an outstanding example of a marketing case study. This marketing mix report analyzes how Cherry can enter the market of the United States. Cherry has a presence in 80 countries, and it is analyzing the opportunities and strategies to enter the USA market. The car industry of USA has significant opportunities and potential.
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Dos Equis Beer Brand Marketing Case Study
7 pages (1998 words) , Download 0 , Case Study
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The paper "Dos Equis Beer Brand" is an outstanding example of a marketing case study. Cerveceria Cuauhtemoc Moctezuma is a subsidiary of Heineken International based in Monterrey, Mexico, which began operations in 1890. The brewery runs plants in Orizaba, Tecate, Navojoa, Monterrey, Toluca, and Guadalaraja and has been producing beer brands.
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Marketing Mix for USA Car Market-Chery Cars China Marketing Case Study
10 pages (3026 words) , Download 0 , Case Study
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The paper "Marketing Mix for USA Car Market-Chery Cars China" is an outstanding example of a marketing case study. Chery is one of the most established car manufacturing companies in the world. The company has managed to use the marketing mix to its advantage. The paper compares how Chery and Ford have put the marketing mix to use in order to have a competitive advantage (Nevins & Hill 1954).
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Starbucks Brand Loyalty Marketing Case Study
20 pages (5470 words) , Download 0 , Case Study
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The paper "Starbucks Brand Loyalty" is an outstanding example of a case study on marketing. This paper tells that since the commencement of Starbucks in Seattle, Washington 1971, the organization has developed to convey its items and administrations to a large number of espresso partners everywhere throughout the world.
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The Concept of Market Orientation at Nissan Motors Company Marketing Case Study
10 pages (2831 words) , Download 0 , Case Study
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It is, therefore, intentional for the marketers to understand variations in market orientation before choosing the vital elements that induce market demand. Due to the current competitiveness in business and digital transformation, customers are forced to consider only those products that they believe would satisfy their demands.
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Global Marketing - Costco in India Marketing Case Study
23 pages (6531 words) , Case Study
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The paper "Global Marketing - Costco in India" is an outstanding example of a marketing case study. Costco is one of the leading membership warehouse clubs in the United States. It strives to provide high-quality merchandise at reasonable prices to its customers. Costco has rapidly expanded in the United States and in some other parts of the world but has not set foot on Indian soil.
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A Marketing Plan for a Struggling Crisp Manufacturer in Scotland Marketing Case Study
9 pages (2741 words) , Download 0 , Case Study
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The paper "A Marketing Plan for a Struggling Crisp Manufacturer in Scotland" is a perfect example of a case study on marketing. Scott Snacks Limited (SSL) is a crisps manufacturing and marketing company established by Scott Mackie. Scott Mackie identified the gap in the crisp market of the UK for “for one” packages of crisps.
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A New Challange - Starting Business in Foreign Country Marketing Case Study
9 pages (2441 words) , Download 0 , Case Study
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The paper "A New Challange - Starting Business in Foreign Country" is a perfect example of a case study on marketing. Global development is important for every business organization to gain more profitability and sustainability in the market. Growth is important to meet the market competition and get a competitive advantage over others.
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How Is International House of Pancake Develop Their Market to China Marketing Case Study
14 pages (3746 words) , Download 0 , Case Study
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The paper "How Is International House of Pancake Develop Their Market to China" is an excellent example of a case study on marketing. The International House of Pancakes was founded in the year 1958 and it is a United States-based restaurant. The chain of The International House of Pancakes specializes in breakfast food.
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The Principle of Competition for Tesco Marketing Case Study
17 pages (4761 words) , Download 0 , Case Study
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The paper "The Principle of Competition for Tesco" is a delightful example of a case study on marketing. This report shows some of the competitive forces that affect Tesco in some markets. It starts by introducing an overview of the forces in operation within the market. In a nutshell, the report explains porter’s five forces in operation in the market.
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EMI Music Marketing Strategy Marketing Case Study
11 pages (3294 words) , Download 0 , Case Study
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EMI music group is a private music company headquartered in the UK, publishing and recording for such music labels as Capitol Records, Virgin, and Blue Note. The company operates through the identification of potentially successful music artists, after which it signs them to contracts, collaborates to produce work recordings, markets the recordings to radio and consumers.
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Product Evaluation of McDonald's Restaurant Marketing Case Study
6 pages (1805 words) , Download 1 , Case Study
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McDonald's restaurant has expanded menu selection to accommodate the emerging types of burger demanded by customers. The expansion of the menu selection has been made possible by the successful application of key marketing strategies which include; product, placement, promotion and pricing. The McDonald fast food restaurant has introduced unique burger types. 
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Macdonald's Advertising and Culture Marketing Case Study
20 pages (5220 words) , Download 1 , Case Study
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The paper "Macdonald's Advertising and Culture" is a perfect example of a case study on marketing. McDonald’s has started off its business operations by serving hamburgers. The company through its unique strategies has been able to expand into 119 countries.
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Evaluations of the Positioning of the Brand against Nivea Marketing Case Study
10 pages (3056 words) , Download 0 , Case Study
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The paper "Evaluations of the Positioning of the Brand against Nivea " is a wonderful example of a case study on marketing. The object of discussion belongs to Nivea as a brand. However, the specific product that is being analyzed is Nivea Body Lotion (for dry to very dry skin). Nivea is a global brand that largely deals in skin-and-body-care and is owned by the Germany-based Beiersdorf AG.
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Managing Innovation, Creativity & Change at Samsung Marketing Case Study
10 pages (2886 words) , Download 0 , Case Study
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The paper "Managing Innovation, Creativity & Change at Samsung" is an outstanding example of a marketing case study. The organization of Samsung is recognised as a multinational company headquartered in Seoul of South Korea. However, after being established in the year 1938, but the organization of Samsung expanded its operations within a very small period of time.
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PESTEL Framework of Volvo and Challenges the Company Is Likely to Face Marketing Case Study
9 pages (2687 words) , Download 1 , Case Study
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Increased Market Competition and Changing Preferences of Customers in Restaurant Business Marketing Case Study
12 pages (3366 words) , Download 0 , Case Study
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The paper "Increased Market Competition and Changing Preferences of Customers in Restaurant Business" is a perfect example of a case study on marketing. Restaurant business has developed in an enhanced manner in Chinatown of San Francisco owing to increased demand for spicy as well as fact food and beverage.
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The Challenge of Adding a New Item for a Luxury Brand Marketing Case Study
6 pages (1583 words) , Download 0 , Case Study
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The paper "The Challenge of Adding a New Item for a Luxury Brand" is a great example of a case study on marketing. The shopping habits of the consumers are changing with the passage of time. Reasons for this change of shopping habits include but are not limited to the increased variety of brands, increased variety of products and services, and the amount of disposable money available.
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Business Strategy and Policy of the Luxury Market in the Asia-Pacific Region Marketing Case Study
7 pages (2321 words) , Download 0 , Case Study
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The paper "Business Strategy and Policy of the Luxury Market in the Asia-Pacific Region" is an outstanding example of a case study on marketing. The paper reflects on the cooling of the sales observed for potential luxury brands, such as Gucci, Prada, and Louis Vuitton, in key markets pertaining to the European and Chinese region.
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Marketing Plan of Mandarin Oriental Hotel Marketing Case Study
15 pages (3838 words) , Download 0 , Case Study
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The hotel strives to diversify its services in order to capture its target market thus enhance its profitability. Just as is the case with any other commercial organization, the management of the hotel carries out extensive marketing of the hotel not only to maintain its current customers but also to increase the hotel’s current market share.
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International Marketing Strategy: Nestle S A Marketing Case Study
12 pages (3370 words) , Download 0 , Case Study
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Nestle is one of the largest food companies in the world. With headquarter in Switzerland, the company sells its products in 196 countries with production centers spread in 86 countries. Some of the products are Branded coffee, beverages, baby foods, ice creams, chocolates, frozen foods, pet foods to mention some of them.
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Online Marketing of Primark Marketing Case Study
6 pages (1695 words) , Download 2 , Case Study
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The company attempts to expand on its market share by adopting the concept of online marketing. Through this approach, the company targets those customers who have less time to visit stores but has a desire to buy outfits from these stores. This tool enables the company to reach out to the younger generation who are more internet savvy. 
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JLL Company in Russia & CIS Marketing Case Study
8 pages (2284 words) , Download 1 , Case Study
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The paper "JLL Company in Russia & CIS" is an outstanding example of a marketing case study. PricewaterhouseCoopers (2014) reported continual growth of investment management activities in the global real estate sector. In the next six years, real estate companies will observe two phenomenon’s such as 1- slow saturation of real estate market in Europe, the Middle East and Africa (EMEA) region and increase in price competitiveness.
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Advertising and Promotional Activities of HTC Corporation Marketing Case Study
15 pages (6648 words) , Download 0 , Case Study
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The paper "Advertising and Promotional Activities of HTC Corporation" is a perfect example of a case study on marketing. The paper is carried out with the objective of analyzing the current position of a leading mobile handset manufacturing company, HTC, and devising appropriate strategies that can be used by the company to ensure competitive advantage.
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Morgan Motor Company Limited Brand Development Marketing Case Study
13 pages (3656 words) , Download 1 , Case Study
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The company cars are based on the historical concept of the fashion two-seater open cars of the 1920s. According to Charles Morgan, the Managing director, the traditional craft skills are combined with modern car manufacturing technologies and assembly techniques in order to meet the unique customer specifications in each car.
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Marketing Concept of Frugl Marketing Case Study
20 pages (5439 words) , Download 0 , Case Study
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The marketing concept matches a firm’s capabilities and strengths with the wants of customers. Marketing refers to a management process where services and goods move from the production line to customers. Marketing processes focus on communicating the importance of service to customers. This leads to the creation of demand for the product.
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Ford Motors Market Entry Strategy for the Indian Auto Market Marketing Case Study
9 pages (2918 words) , Download 2 , Case Study
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The paper "Ford Motors Market Entry Strategy for the Indian Auto Market" is an outstanding example of a marketing case study. This report provides an analysis of the market entry strategy chosen by the US-based automobile manufacturer, the Ford Motors Company. Analysis of the strategic considerations behind the market entry mode decision in relation to the Indian market has shown that the company was pursuing international business.
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Coca-Cola - Market Analysis and Corporate Social Responsibility in Handling the Issues Marketing Case Study
9 pages (2536 words) , Download 0 , Case Study
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The paper “Coca-Cola - Market Analysis and Corporate Social Responsibility in Handling the Issues” is a meaningful example of the marketing case study. Being a multinational beverage corporation manufacturer, distributor, and marketer, Coca-Cola has gained intense and widespread distribution in the market. It is a company to watch. Many reasons have led to this settlement in the market.
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Vehicles Testing Lab Marketing Case Study
19 pages (5010 words) , Download 0 , Case Study
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Saudi Arabia has access to various domestic markets, and this makes it a good location for the opening of any company. The country is part of the gulf corporation council and as such, traders can benefit from tariff-free access to the other Gulf States such as Kuwait, Oman, Qatar, and the United Arab Emirates.
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Kwiggle Bikes: Marketing Marketing Case Study
12 pages (3421 words) , Download 0 , Case Study
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Eminent scholars have pointed out that public relations are a very powerful promotional mix as they serve the dual purpose of promotion and defense of the product along with the interaction with the customers. Public relations of Kwiggle bikes can be improved by using updating press releases, special editorial columns, and press kits. 
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Dell - Marketing Principles for Business Marketing Case Study
9 pages (2353 words) , Download 0 , Case Study
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The paper “Dell - Marketing Principles for Business” is a valuable example of the marketing case study. Dell is one of the leading personal computer manufacturing companies in the world. Having entered into the PC business not earlier than 25 years ago, the company is highly distinguished from most of the rest by its strategies that not only reduce the production cost.
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Marketing Mix for Coco Chanel Marketing Case Study
12 pages (3471 words) , Download 0 , Case Study
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The paper "Marketing Mix for Coco Chanel" is an outstanding example of a marketing case study. 1921 saw the introduction of Chanel No.5. It was internationally popular with women of high society in particular. The signature scent was a result of Coco Chanel’s superstitions. She believed that the number five bore a special form of good luck for her.
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Marketing Strategies Implemented by Myer Marketing Case Study
9 pages (2594 words) , Download 0 , Case Study
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The paper "Marketing Strategies Implemented by Myer" is an outstanding example of a marketing case study. The following report has dwelt on the marketing strategies implemented by Myer. Strategic/institutional management is an institutional/organizations process of specifying their vision, mission, and/or objectives, through the development of their plans and policies.
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Apple Marketing Analysis Marketing Case Study
15 pages (4300 words) , Download 0 , Case Study
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The paper "Apple Marketing Analysis " is an outstanding example of a marketing case study. A product is defined as anything that helps in satisfying the needs of a consumer, whereas a brand provides a distinct identity to a product by creating a name and design for the product. Strong brand names are important in the contemporary market as consumer preferences and perceptions are often influenced by brand names.
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History and Background of Blackberry Marketing Case Study
11 pages (3329 words) , Download 0 , Case Study
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The paper "History and Background of Blackberry" is an outstanding example of a marketing case study. The conception of the Blackberry device marked the beginning of the smartphone revolution which has provided viable solutions to business people. The iconic Blackberry has its history dating back to 1999 when it hit the market in the form of a two-way pager (Halevy, 2009, para, 12).
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International Company in UAE Entering the Indian Textile Market Marketing Case Study
18 pages (5536 words) , Download 0 , Case Study
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The paper "International Company in UAE Entering the Indian Textile Market" is an outstanding example of a marketing case study. The excellent and effective market-entry strategy will give DubKnit Textile and Clothing Company will enable successful entry to India. The company’s market introduction and launch programs, thus ensuring not only significantly registering its expectation in the industry.
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Dell Marketing Marketing Case Study
16 pages (4272 words) , Download 0 , Case Study
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The paper "Dell Marketing" is an outstanding example of a marketing case study. Dell Inc is a multinational information technology corporation based in Texas, United States of America. It develops and sells computers and related products and services. It is one of the largest technological corporations in the world and bearing the name of its founder Michael Dell, it employs more than 96,000 people across the world.
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Market Analysis for China - Jetstar Airways Marketing Case Study
12 pages (3363 words) , Download 0 , Case Study
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The paper "Market Analysis for China - Jetstar Airways " is an outstanding example of a marketing case study. Jetstar Airways is an independent affiliate of Qantas Airlines based in Australia. The airline operates mainly in Australia and the Asia-pacific region. The company targets the low budget flyers.
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Apple Marketing Marketing Case Study
14 pages (3838 words) , Download 1 , Case Study
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Marketing plans are important for a company’s increased sales. Customers’ loyalty ensures a company of returns even through high competition sessions. Companies should therefore ensure that they target their consumers’ needs. Analyzing the markets that the company serves enables it to identify any needs, satisfaction for the company.
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Strategic Marketing Plan of Splash Company Marketing Case Study
8 pages (2319 words) , Download 0 , Case Study
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The company was established in 1993 and with time it has grown tremendously to have more than 140 stores and 50 brand stores even in foreign countries. Splash was set up when there was a broad gap within the clothing industry and there were no well-established brands as well as loyal customer base in the clothing industry.
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The Marketing Environment St Fagans Museum Events Marketing Case Study
12 pages (3440 words) , Download 0 , Case Study
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The paper " The Marketing Environment St Fagans Museum Events" is a wonderful example of a case study on marketing. Each year, St Fagan Natural History Museum boasts of hundreds of thousands of visitors, learners, educators, and tourists that visit. In turn, the following 6-month event promotional plan is created to secure additional funding to promote the growth of local, regional, national.
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Changes in the Real Estate Market Marketing Case Study
10 pages (2227 words) , Download 0 , Case Study
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There has been a more significant impact on the demand and supply of homes. Buyers are ever demanding places that meet their needs while house owners continuously search for sustainable returns from their products. The market for houses is significantly changing because of external economic shifts and the overall organization change response.
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Brookdale Centre Marketing: Aspects of the Strategic Development of Tourism and Hotel Industry Marketing Case Study
9 pages (2668 words) , Download 0 , Case Study
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The paper "Brookdale Centre Marketing: Aspects of the Strategic Development of Tourism and Hotel Industry" is a wonderful example of a case study on marketing.  Brookdale Centre was established by Jonathan Owen in 2001 but opened in 2005. The business aims to provide leisure and entertainment services.
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Competition in the Premium Chocolate Industry Marketing Case Study
7 pages (1785 words) , Download 0 , Case Study
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An estimate made in 2006 reveals in Canada the market size for the chocolate industry amounted to $167 million. Annually the 2006 market was expected to grow at the rate of 2 percent. It was observed that though the overall market for chocolate was falling yet the market for the premium segment was increasing at the rate of 20 percent on annual basis.
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Sales & Marketing - Hilton Hotels Marketing Case Study
9 pages (2604 words) , Download 1 , Case Study
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The paper "Sales & Marketing - Hilton Hotels " is an outstanding example of a marketing case study. The hospitality industry is one of the major service sectors which contribute to the global economy. The industry includes a variety of services such as food services, hotels and tourism. But the hospitality industry tends to suffer from fluctuations every year due to the fall in the economy (Economy Watch, 2010).
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Applied Buyer Behavior in Global Context Marketing Case Study
9 pages (2684 words) , Download 0 , Case Study
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The paper “Applied Buyer Behavior in Global Context” is an inspiring example of the marketing case study. The iPhone is internet and multimedia-enabled smartphone marketed by the Apple brand. The First iPhone was launched on January 9th, 2007 by Apple’s former CEO Steve Jobs. An iPhone includes features such as a video camera, web browsers, 3G, multitouch screen, a media player.
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Marketing Plan for King Fahad Airport Marketing Case Study
6 pages (1817 words) , Download 0 , Case Study
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Through this marketing plan, this particular airport will be able to identify all the possible and appropriate applications that are needed and required for King Fahad Airport. These recommendations and suggestions may allow and permit the individuals to consider King Fahad Airport as their first choice.  
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Tesco E-marketing Analysis Marketing Case Study
8 pages (2450 words) , Download 0 , Case Study
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Leading companies around the world are trying to capitalize on the opportunities created due to the globalization and implementation of modern and advanced technology in the business practices (Szirmai, Naude and Goedhuys, 2011, p.212). A leading global business cannot be imagined without the use of technology.
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New Strategies of General Motors Marketing Case Study
13 pages (3559 words) , Download 0 , Case Study
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The paper “New Strategies of General Motors” is an actual example of the marketing case study. General Motors Corporation (GM) remains an iconic automaker and a major player in the automobile industry. This is despite the challenges it faced in the recent past that saw its sales decline by over 30% and an all-time high in over 50 years.
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