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Marketing Essays

Result for Subject Marketing:
19914 essays
Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
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The paper "Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 " is an outstanding example of a marketing case study. Apple`s iPhone 7 is the latest electronic device proudly innovated by the largest electronic company in the world. Apple`s iPhone 7 is an upgraded model of the other subsequent iPhone models and thus is designed with enhanced and intuitive features that make it the world’s leading tablet.
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LG Marketing Mix and Suggestions on How to Deal with Marketing Mix Marketing Case Study
9 pages (2429 words) , Download 0 , Case Study
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The paper “LG Marketing Mix and Suggestions on How to Deal with Marketing Mix” is a bright example of a marketing case study. LG Electronics is a multinational company that deals with electronic goods based in Seoul South Korea. The company has several networks across the globe and was founded way back in 1958 with the aim of meeting the needs of domestic consumers.
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Red Wine Import to Canada - Rezwine Pvt Marketing Case Study
15 pages (4136 words) , Download 0 , Case Study
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The paper "Red Wine Import to Canada - Rezwine Pvt" is an outstanding example of a marketing case study. This paper discusses the feasibility options for Rezwine Pvt. Ltd., a wine manufacturing company based in Australia, to enter the Canadian wine market as an Exporter. Considering that Canada is a very strong market for Australian wine, and is dominated by imported wine, the paper presents a PESTLE analysis.
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Coca-Cola Company Globalization Trend Marketing Case Study
11 pages (3345 words) , Download 0 , Case Study
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The paper "Coca-Cola Company Globalization Trend" is an outstanding example of a marketing case study. The Coca-Cola Company was founded in 1886 and has its headquarters in Atlanta, Georgia, in the United States. It has distribution points in a number of countries in the world and about 74% of its products are sold outside the United States.
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International Marketing - Frankland River Olive Company Marketing Case Study
17 pages (7202 words) , Download 0 , Case Study
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The paper "International Marketing - Frankland River Olive Company " is an outstanding example of a marketing case study. This report recommends a country best suitable for Frankland river olive company ltd to invest in. The research had two destinations in mind, Sweden and Venezuela. Thorough research was conducted on the political, economic, cultural, social and technological status of these two countries.
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The Websites of Toyota, Honda and Mitsubishi Marketing Case Study
12 pages (3206 words) , Download 0 , Case Study
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The paper "The Websites of Toyota, Honda, and Mitsubishi" is an outstanding example of a marketing case study. Toyota started in 1937 and is one of the pioneers in the automobile industry. The company is based in Japan and since its operation has grown its business over the entire world. The company performs in different segments like automobiles, commercial vehicles, engines, and motorcycles.
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Marketing Strategy - iPhone 6 Marketing Case Study
8 pages (2601 words) , Download 0 , Case Study
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The paper "Marketing Strategy - iPhone 6" is an outstanding example of a marketing case study. Organizations must formulate marketing strategies that will give them competitive advantages in the market and ensure that they position their products as the best option. Imperatively, such organizations, especially in the information communication technology industry must understand the market forces for sustainable growth.
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Increasing Global Market Presence of Lenovo Company Marketing Case Study
20 pages (5500 words) , Download 1 , Case Study
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The paper "Increasing Global Market Presence of Lenovo Company" is a perfect example of a case study on marketing. The Lenovo Company is one of the top-selling high technology entities in the global market segments. The company successfully markets computers and mobile phone products in four major global market segments.
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Possibility of Apple Inc Entering into Turkish Market Marketing Case Study
9 pages (2336 words) , Download 0 , Case Study
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The paper "Possibility of Apple Inc Entering into Turkish Market" is an inspiring example of a case study on marketing. Organizations expand into international markets for various reasons and one of the keys to the success of international firms is to actually evaluate the markets and property scrutinize the overall macro environment before making a decision to enter the market.
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JLR Expansion into the United States Markets Marketing Case Study
22 pages (6225 words) , Case Study
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The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision.
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The Marketing Strategies Used in Caffe Nero in Loughborough Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
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For instance, it invests substantial resources and time towards the production of coffee. It also portrays much passion and enthusiasm towards producing a range of espresso-based coffee that is at the heart of their brands. Additionally, Caffe Nero uses a unique Italian style blend composed of diverse beans in meeting its production objectives.
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Market That the Monster Company Operates in Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
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The paper "Market That the Monster Company Operates in" is a perfect example of a case study on marketing. Monster is an energy drink produced in different countries all over the world, the products have been under various innovative measures to ensure that customer satisfaction is attaining ensure that there is customer sustainability.
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Analysis of an Advertisement Campaign of Axe Body Spray Marketing Case Study
9 pages (2548 words) , Download 0 , Case Study
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The integral part when making an advertising campaign is the campaign theme, which is essentially the central message of the advertising campaign that sets its tone. It should be enhanced in a way that will make the advertising campaign be appealing for a substantial period that will have an impact on the targeted market.
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Clarks Company Digital Marketing Marketing Case Study
13 pages (3620 words) , Download 2 , Case Study
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That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe and the United States. 
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Alexander Dennis Ltd Digital Retailing Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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Alexander Dennis is a bus and coach manufacturing company based in Glasgow Scotland and has manufacturing partners in various parts across the globe, such as Canada, Australia, New Zealand, and the U.S.A. the company has employed over 2300 people in the United Kingdom, America, and the Asia Pacific, focused on the manufacture of state of the art buses.
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Market Communication Plan for the Launch of Marc Jacob Perfume Marketing Case Study
9 pages (2645 words) , Download 0 , Case Study
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The paper "Market Communication Plan for the Launch of Marc Jacob Perfume" is a perfect example of a case study on marketing. An incredible aroma like Marc Jacobs Perfume for Males will continually draw swarms towards you. It gives the confidence-to head into any getting with such a feeling, to the point that makes you imagine that an emissary, your outsider position regardless.
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Buyer Behaviour and Samsung 2012 Ad Campaign Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
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Commercial advertisements at present have taken the center of marketing and all the huge companies are daring to pay high prices to have their advertisements aired on the televisions, radios, and newspapers. Similarly, these companies are exploiting the free social media websites such as YouTube, Facebook, Twitter, and many others
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Chanels Position Strategy Marketing Case Study
8 pages (2521 words) , Download 1 , Case Study
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The paper "Chanel’s Position Strategy" is an outstanding example of a marketing case study. Chanel fashion house as founded by the French designer, Gabrielle Bonheur Coco Chanel in 1909 in France (Okonkwo, 2007). As a fashion designer, Coco Chanel was profoundly associated with menswear-inspired fashion and more modernist fashion philosophy.
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Marketing Mix of Coca-Cola Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper "Marketing Mix of Coca-Cola" is an outstanding example of a marketing case study. I am working for ‘Global Marketing Solutions plc.’ as a senior marketing consultant. In this report on International Marketing, I have chosen Coca Cola as a global brand. International marketing defines the implementation of the marketing principle and theories in more than one country.
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Consumer Behavior at Starbuck Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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Customers are integral ion any business. Customers will shop depending on their preferences or trends in the market. Customers determine the number of products supplied to the market by a given firm. The duty of each firm is to determine customer behaviors and plan their marketing strategies based on these trends. 
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New Markets Opportunity for Breezy Auto Parts Company Marketing Case Study
7 pages (1987 words) , Download 0 , Case Study
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The paper "New Markets Opportunity for Breezy Auto Parts Company" is an outstanding example of a marketing case study.  Currently, Breezy Automotive Supplier Company is facing a challenging situation. If we look at the past history of the company then we may come to know that Breezy Company has enjoyed a strong position as a mega supplier for the major portion of the market for the North American automobile manufacturing industry.
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Promotional and Advertising Strategies - Toyota and Ford Marketing Case Study
7 pages (2017 words) , Download 0 , Case Study
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The paper "Promotional and Advertising Strategies - Toyota and Ford" is an outstanding example of a marketing case study. The rapid growth of the economy and the high purchasing power of the population in different countries all around the world have greatly influenced the way automotive industry do their businesses.
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Apple Marketing Strategy Plan Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The company designs high-quality electronics, computers, and computer software. It is also the innovator of iPods, iPhones, iPods, Mac Os. X operating system. The company has been successful and boosts as the most valuable company in the world. Its operations have led to the expansion of its stores in more than ten countries and online stores.
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Marketing for Audi: a Roadmap for Game-Change Marketing Case Study
12 pages (3354 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing for Audi: a Roadmap for Game-Change " is an outstanding example of a marketing case study. The innovative spirit remains a leading one in the modern firm because the competitive dynamics of each industrial market is changing dramatically with the passage of time.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone Brand: Apple Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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Integrated marketing communication is a widely used concept that ensures all marketing related communications are properly integrated with each other. In the modern competitive smartphone industry, it is highly important to use all promotional tools in a harmony. In the case of integrated marketing, the usage of various media together is highly important.
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Compensation Strategy of Nokia Corporation Marketing Case Study
7 pages (1984 words) , Download 1 , Case Study
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The paper "Compensation Strategy of Nokia Corporation" is an outstanding example of a marketing case study. To strategically manage the wealth of human capital, human resource management designs and develops or adopts various techniques such as compensation, performance-based pay system and reward and recognition.
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Marketing strategy of Apple Marketing Case Study
15 pages (4014 words) , Download 0 , Case Study
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Apple Inc. is a multinational organization based in California in America. It manufactures and sells consumer electronic products such as personal computers and computer software. The most common brands include Macintosh computers, iPad, iPod, and iPhone. Other products include iTunes, iWork, Logic Studio, Mac OS X, Final Cut Studio, Safari Browser, and iOS.
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The Business Environment of PhotoBin Co Marketing Case Study
9 pages (2334 words) , Download 0 , Case Study
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The paper "The Business Environment of PhotoBin Co." is a perfect example of a case study on marketing. PhotoBin Inc. is among the fastest-growing companies in the world. It is a portrayal of the potential in the unique environment in which it operates. The rapid growth rate is a result of effective management and marketing strategies employed by the management of the company.
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Marketing Plan of MYPHONE Company Marketing Case Study
13 pages (3324 words) , Download 2 , Case Study
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MYPHONE Company is a smartphone business with international locations in two continents in Asia and Europe. The company aspires to be the leading smartphone seller in Asia and Europe. The company offers smartphones in four different segments; households, high-end households, companies and high-end companies
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Analysis of Panda Express Market Environment Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
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The paper "Analysis of Panda Express Market Environment" is a perfect example of a case study on marketing. Panda Express is an American-style Chinese fast-food chain of restaurants based in the United States. The company serves American Chinese Cuisine operating within the US casinos, shopping malls, supermarkets, airports, malls, and college campuses.
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Strategic Brand Manager of Apple Marketing Case Study
12 pages (3576 words) , Download 0 , Case Study
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Customers of the UK are very much conscious about price rather than quality. They are also very tech-friendly. This resulted in a high penetration of smartphones in the UK market. This case also focuses on the issues that though the Smartphone companies are trying to increase its market share but lowering its price, still they are not very successful.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand Marketing Case Study
13 pages (3709 words) , Download 0 , Case Study
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The paper "Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand" is a perfect example of a case study on marketing. In the modern world, which is driven by ICT, marketing has undergone significant changes. The introduction of new information and communication technologies has presented opportunities and challenges to marketers.
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Analysis of IMC Mix Strategies of Samsung Marketing Case Study
12 pages (3554 words) , Download 0 , Case Study
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Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.
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Subway Retail Expansion Analysis Marketing Case Study
15 pages (4301 words) , Download 0 , Case Study
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The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.
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Meeting Customer Needs - Apple Marketing Case Study
11 pages (4791 words) , Download 0 , Case Study
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The paper "Meeting Customer Needs - Apple" is an outstanding example of a marketing case study. In this fast-evolving world of information technology, a clear understanding of customer needs is very important. To offer good service to customers, it is necessary for the companies to know who their customers are as well as what they desire.
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Han Dynasty Restaurant Marketing Case Study
11 pages (3317 words) , Download 0 , Case Study
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The paper "Han Dynasty Restaurant" is an outstanding example of a marketing case study. In the modern world of business operations, the ability of any organisation to create a powerful brand that adequately addresses the needs of the consumers is the most significant factor that determines the performance of the organisation in the industry.
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Consumer Behaviour: LOreal Shampoo Marketing Case Study
13 pages (3882 words) , Download 0 , Case Study
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The paper "Consumer Behaviour: L’Oreal Shampoo " is a great example of a case study on marketing. Consumer behavior is an implicit study of psychology and economics in which a group of individuals is examined to understand the procedure they apply for the purpose of adopting products and services that will best satisfy their needs (Griffin and Moorhead, 2009).
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Ryan Air External and Internal Environment Analysis Marketing Case Study
13 pages (4449 words) , Download 0 , Case Study
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The paper 'Ryan Air External and Internal Environment Analysis" is a great example of a marketing case study. Ryan Air is recognized as one of the low-fare European Airline. The primary aim of this report is to analyze the strategies of Ryan Air critically and investigate the reasons for its decline in the profit margin and the challenges it faced in the industry.
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Relationship Marketing Marketing Case Study
17 pages (4674 words) , Download 1 , Case Study
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The paper ''Relationship Marketing'' is a great example of Marketing case study. British Airways is the biggest airline in the UK operating international scheduled flights. The carrier serves over 300 destinations in the world and operates on the principle of flying at the most “convenient times and being in the best-located airports in the world”.
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Market Feasibility Analysis - Educational Toys and Programs Industry in Australia Marketing Case Study
11 pages (3146 words) , Download 0 , Case Study
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The paper "Market Feasibility Analysis - Educational Toys and Programs Industry in Australia" is an outstanding example of a marketing case study. The aim of every business is to be feasible be able to achieve a specific goal. Before starting any business, it is important to do research and determine whether the business is viable.
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Castle Bingo - Decision-Making Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
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The paper "Castle Bingo - Decision-Making" is an outstanding example of a marketing case study. Castle Bingo has seen tremendous growth in the modern bingo clubs aided by the development of new clubs at different places. The organization has been successful because of their membership drives for the purpose-built clubs which offer the modern bingo player comfortable seating.
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Digital Marketing - Murray International PLC Marketing Case Study
17 pages (5047 words) , Download 0 , Case Study
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The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their digital marketing growth by developing, maintaining, and attracting new customers on their digital stage.
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Qantas Airways Marketing Strategies Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper "Qantas Airways Marketing Strategies" is an outstanding example of a marketing case study. The basic purpose of this assignment is to make a complete analysis of an existing product or service and how an organisation has been able to deal with the same keeping in mind the internal and external factors affecting the same.
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Engaging with Japan Marketing Case Study
8 pages (2401 words) , Download 0 , Case Study
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The paper "Engaging with Japan" is an outstanding example of a marketing case study. In recent years, agriculture in Japan has been characterized by a growing interest in improving the agricultural sector. However, the country is still one of the largest importers of agricultural products in the world. Indeed, this has resulted in food security being a major policy objective.
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Dove Advertisement: Deconstructing Beauty And Feminity Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Dove Advertisement: Deconstructing Beauty And Feminity" is a good example of a case study on marketing. Dove Inc., a popular beauty and personal care company started a campaign in 2004 and named it “Campaign for Real Beauty”. As part of the campaign, it released an advertisement titled “Evolution”.
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The Issues of Product Safety at Toyota Marketing Case Study
13 pages (3855 words) , Download 0 , Case Study
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The paper "The Issues of Product Safety at Toyota" is an exceptional example of a case study on marketing. It is apparent that the issue of product safety has gained increased prominence in recent decades. In the past, product failure and inadequate product safety were extensively credited to local or functional errors in the design of the product.
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Integrated Marketing Communication: Brand Analysis Red Bull Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication: Brand Analysis Red Bull " is a good example of a case study on marketing. Red Bull started as a concept from Austrian Mateschitz and a Thai businessman Chaleo Yoovidhya in 1984. The two came up with an idea of making product syrup fizzled and packaging it in silver and blue metallic containers.
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Paperboard Container Industry and Orr Limited SWOT Analysis Marketing Case Study
20 pages (5454 words) , Download 0 , Case Study
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The paper "Paperboard Container Industry and Orоrа Limited SWOT Analysis " is a good example of a marketing case study. Paperboard container manufacturing industry is one of the oldest industries. The firms that operate in this industry convert the purchased paper and paperboard into solid packaging containers.
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Geely's Business External Environment Marketing Case Study
10 pages (2926 words) , Download 0 , Case Study
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The paper “Geely - Business External Environment” is a spectacular variant of a case study on marketing. Established in 1986 by Li Shufu, Geely is a multinational corporation that manufactures and sells automobiles to China and other countries such as Sweden and the United Kingdom. Initially, the company was a refrigerator manufacturer that targeted Chinese companies.
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Changan Automobile Ltd Investment in India Marketing Case Study
14 pages (4025 words) , Download 0 , Case Study
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The paper "Changan Automobile Ltd Investment in India" is an outstanding example of a marketing case study. This report focuses on the Automobile Company in China and its entry to a new country- India. Changan Automobile Co., Ltd is the best automobile company in China and has subsidiaries in other nations such as Pakistan, The United States, Egypt, Iraq, United Arab Emirates Indonesia and many others.
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