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Marketing Essays

Result for Subject Marketing:
19930 essays
The Pampers Baby Diapers Ad Campaign Marketing Case Study
9 pages (2854 words) , Download 0 , Case Study
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The paper “The Pampers Baby Diapers Ad Campaign ” is an intriguing example of the marketing case study. The paper makes a close analysis of the ads campaign on ‘Pampers Baby Diapers’ a product manufactured by Procter & Gamble and sold through multiple outlets. This is a product born in the 1950s as an idea of Victor Mills; an American and an employee of Procter & Gamble.
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Advertisement by Mercedes-Benz with Roger Federer Marketing Case Study
6 pages (1708 words) , Download 0 , Case Study
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The pattern of civilization especially in most countries contributed to class among races. The Turks in Germany, for instance, served in low paying positions contrary to their counterpart German workers. Immigrants have diverse social obstacles and challenges. Low wages offered to them, for insistence, affected their social class.
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Risk Management - Westfield Body Shop Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Risk Management - Westfield Body Shop " is an outstanding example of a marketing case study. Many people use organic products because skin-care is a vital aspect, especially among women. In ancient time, people used various ways to nourish the skin despite the fact that manufactured oil products were lacking. The nourishment was in response to pain stimuli.
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Coco Chanel Marketing Marketing Case Study
9 pages (2690 words) , Download 3 , Case Study
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The paper "Coco Chanel Marketing" is an outstanding example of a marketing case study. Chanel S.A. is a privately held company that operates in the fashion industry. It offers a broad product assortment including designer apparels, footwear, accessories, beauty care products and perfumes. The French-based company is engaged in operating boutiques and stores in Europe, the Northern and Southern Americas, Middle East and Asia.
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Marketing Strategy and Product Uniqueness of Jacuzzi Marketing Case Study
9 pages (2729 words) , Download 0 , Case Study
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The paper "Marketing Strategy and Product Uniqueness of Jacuzzi " is a good example of a case study on marketing. An increase in population has brought forth the demand for housing and social amenities. Large tracks of land which were once bushy are now in high demand for construction purposes.
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Sport Funding and Sponsorship Deal Marketing Case Study
11 pages (3334 words) , Download 0 , Case Study
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The paper "Sports Funding and Sponsorship Deal" is a  remarkable example of a case study on marketing. Melbourne City Football Club can be described as a professional football club, which is located in Melbourne, Victoria, Australia (Danforth, 2001). A very competent football club takes part in the Australian football league competition. 
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Digital Strategy Plan for Mantra Group Limited Marketing Case Study
6 pages (1881 words) , Download 0 , Case Study
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The paper "Digital Strategy Plan for Mantra Group Limited" is a great example of a case study on marketing. Established in September 2009, Mantra Group Limited is an Australian Company that provides accommodation and other hospitality-related services (Mantra Group, 2017). It is a resort and hotel operator and marketer.
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New Marketing Strategy Based Upon Nike E.A.R.L Self-Lacing Shoe Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "New Marketing Strategy Based Upon Nike E.A.R.L Self-Lacing Shoe" is a wonderful example of a case study on marketing. This piece focuses on Nike E.A.R.L self-lacing shoe, which is commonly referred to as HyperAdapt 1.0. A pair shoe costs a staggering $720 thanks to their power laces which enable the wearers to focus on their race since the shoes are tied automatically.
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Marketing - I-Fun Game Console Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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The paper "Marketing - I-Fun Game Console " is an outstanding example of a marketing case study. The marketing mix (product, place, price and promotion) is critical in product penetration strategy. This in turn guarantees higher sales and thus the success of the product and subsequent market leadership of the company as it allows marketers to address the value needs of a given market segment which ensures brand equity.
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Mission, Social Values and Ethical Principles at SportUNE Marketing Case Study
10 pages (2730 words) , Download 0 , Case Study
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The paper "Mission, Social Values and Ethical Principles at SportUNE" is a perfect example of a case study on marketing. This report has been prepared in a comprehensive manner to focus on the strategic marketing plan of SportUNE. SportUNE is a non-profitable organization which is an entity controlled by the University of New England.
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Critical Analysis of Starbucks Coffee Marketing Strategy Marketing Case Study
8 pages (2534 words) , Download 0 , Case Study
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The paper "Critical Analysis of Starbucks Coffee Marketing Strategy" is a cool example of a Marketing case study. Starbucks Corporation is a name to reckon with. Founded in Seattle, WA, in 1971, the company has emerged as a premier marketer, roaster, and retailer in the specialty coffee segment throughout the world.
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Samsung Group External Environment Analysis Marketing Case Study
12 pages (3393 words) , Download 0 , Case Study
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The paper “Samsung Group External Environment Analysis” is a meaningful variant of a case study on marketing. Samsung is a global brand that deals with what is universally known as the ‘White Goods’ around the world. In simple terms, the Samsung group operates in the market of customer gadgets and appliances (SGSG, Web).
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Suitable Strategic Market Programs for UNE Life Marketing Case Study
15 pages (4155 words) , Download 0 , Case Study
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The paper "Suitable Strategic Market Programs for UNE Life" is an outstanding example of a marketing case study. In the current market situation, strategic planners strive to create more value for their products with an aim of reducing costs and looking into ways by which to grow domestic markets in addition to building new markets and revenues.
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Marketing Strategies for UNE Life Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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The paper "Marketing Strategies for UNE Life" is an outstanding example of a marketing case study. The University of New England is an institution that offers both academic and recreational services to its staff and students. The University is located in Armidale, a city in the Northern Tablelands, New South Wales of Australia.
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Marketing Strategy for Apple Inc Marketing Case Study
13 pages (3722 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Apple Inc" is an outstanding example of a marketing case study. Apple Inc. stands out as one of the most prosperous business entities keep track of the factors that influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line.
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The Advertisement Strategy of Apple in the 21st Century Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
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The paper "The Advertisement Strategy of Apple in the 21st Century" is an outstanding example of a marketing case study. Unlike the previous years, marketing in the 21st century has seen a turn of events due to changes in consumer habits and perceptions. Even though companies still have access to the traditional tools of marketing, a range of online tools has also been adopted in the contemporary marketplace marketing.
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Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
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The paper "Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 " is an outstanding example of a marketing case study. Apple`s iPhone 7 is the latest electronic device proudly innovated by the largest electronic company in the world. Apple`s iPhone 7 is an upgraded model of the other subsequent iPhone models and thus is designed with enhanced and intuitive features that make it the world’s leading tablet.
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LG Marketing Mix and Suggestions on How to Deal with Marketing Mix Marketing Case Study
9 pages (2429 words) , Download 0 , Case Study
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The paper “LG Marketing Mix and Suggestions on How to Deal with Marketing Mix” is a bright example of a marketing case study. LG Electronics is a multinational company that deals with electronic goods based in Seoul South Korea. The company has several networks across the globe and was founded way back in 1958 with the aim of meeting the needs of domestic consumers.
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Red Wine Import to Canada - Rezwine Pvt Marketing Case Study
15 pages (4136 words) , Download 0 , Case Study
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The paper "Red Wine Import to Canada - Rezwine Pvt" is an outstanding example of a marketing case study. This paper discusses the feasibility options for Rezwine Pvt. Ltd., a wine manufacturing company based in Australia, to enter the Canadian wine market as an Exporter. Considering that Canada is a very strong market for Australian wine, and is dominated by imported wine, the paper presents a PESTLE analysis.
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Coca-Cola Company Globalization Trend Marketing Case Study
11 pages (3345 words) , Download 0 , Case Study
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The paper "Coca-Cola Company Globalization Trend" is an outstanding example of a marketing case study. The Coca-Cola Company was founded in 1886 and has its headquarters in Atlanta, Georgia, in the United States. It has distribution points in a number of countries in the world and about 74% of its products are sold outside the United States.
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International Marketing - Frankland River Olive Company Marketing Case Study
17 pages (7202 words) , Download 0 , Case Study
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The paper "International Marketing - Frankland River Olive Company " is an outstanding example of a marketing case study. This report recommends a country best suitable for Frankland river olive company ltd to invest in. The research had two destinations in mind, Sweden and Venezuela. Thorough research was conducted on the political, economic, cultural, social and technological status of these two countries.
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The Websites of Toyota, Honda and Mitsubishi Marketing Case Study
12 pages (3206 words) , Download 0 , Case Study
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The paper "The Websites of Toyota, Honda, and Mitsubishi" is an outstanding example of a marketing case study. Toyota started in 1937 and is one of the pioneers in the automobile industry. The company is based in Japan and since its operation has grown its business over the entire world. The company performs in different segments like automobiles, commercial vehicles, engines, and motorcycles.
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Marketing Strategy - iPhone 6 Marketing Case Study
8 pages (2601 words) , Download 0 , Case Study
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The paper "Marketing Strategy - iPhone 6" is an outstanding example of a marketing case study. Organizations must formulate marketing strategies that will give them competitive advantages in the market and ensure that they position their products as the best option. Imperatively, such organizations, especially in the information communication technology industry must understand the market forces for sustainable growth.
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Increasing Global Market Presence of Lenovo Company Marketing Case Study
20 pages (5500 words) , Download 1 , Case Study
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The paper "Increasing Global Market Presence of Lenovo Company" is a perfect example of a case study on marketing. The Lenovo Company is one of the top-selling high technology entities in the global market segments. The company successfully markets computers and mobile phone products in four major global market segments.
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Possibility of Apple Inc Entering into Turkish Market Marketing Case Study
9 pages (2336 words) , Download 0 , Case Study
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The paper "Possibility of Apple Inc Entering into Turkish Market" is an inspiring example of a case study on marketing. Organizations expand into international markets for various reasons and one of the keys to the success of international firms is to actually evaluate the markets and property scrutinize the overall macro environment before making a decision to enter the market.
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JLR Expansion into the United States Markets Marketing Case Study
22 pages (6225 words) , Case Study
Nobody downloaded yet
The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision.
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The Marketing Strategies Used in Caffe Nero in Loughborough Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
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For instance, it invests substantial resources and time towards the production of coffee. It also portrays much passion and enthusiasm towards producing a range of espresso-based coffee that is at the heart of their brands. Additionally, Caffe Nero uses a unique Italian style blend composed of diverse beans in meeting its production objectives.
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Market That the Monster Company Operates in Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
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The paper "Market That the Monster Company Operates in" is a perfect example of a case study on marketing. Monster is an energy drink produced in different countries all over the world, the products have been under various innovative measures to ensure that customer satisfaction is attaining ensure that there is customer sustainability.
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Analysis of an Advertisement Campaign of Axe Body Spray Marketing Case Study
9 pages (2548 words) , Download 0 , Case Study
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The integral part when making an advertising campaign is the campaign theme, which is essentially the central message of the advertising campaign that sets its tone. It should be enhanced in a way that will make the advertising campaign be appealing for a substantial period that will have an impact on the targeted market.
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Clarks Company Digital Marketing Marketing Case Study
13 pages (3620 words) , Download 2 , Case Study
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That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe and the United States. 
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Alexander Dennis Ltd Digital Retailing Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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Alexander Dennis is a bus and coach manufacturing company based in Glasgow Scotland and has manufacturing partners in various parts across the globe, such as Canada, Australia, New Zealand, and the U.S.A. the company has employed over 2300 people in the United Kingdom, America, and the Asia Pacific, focused on the manufacture of state of the art buses.
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Market Communication Plan for the Launch of Marc Jacob Perfume Marketing Case Study
9 pages (2645 words) , Download 0 , Case Study
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The paper "Market Communication Plan for the Launch of Marc Jacob Perfume" is a perfect example of a case study on marketing. An incredible aroma like Marc Jacobs Perfume for Males will continually draw swarms towards you. It gives the confidence-to head into any getting with such a feeling, to the point that makes you imagine that an emissary, your outsider position regardless.
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Buyer Behaviour and Samsung 2012 Ad Campaign Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
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Commercial advertisements at present have taken the center of marketing and all the huge companies are daring to pay high prices to have their advertisements aired on the televisions, radios, and newspapers. Similarly, these companies are exploiting the free social media websites such as YouTube, Facebook, Twitter, and many others
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Chanels Position Strategy Marketing Case Study
8 pages (2521 words) , Download 1 , Case Study
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The paper "Chanel’s Position Strategy" is an outstanding example of a marketing case study. Chanel fashion house as founded by the French designer, Gabrielle Bonheur Coco Chanel in 1909 in France (Okonkwo, 2007). As a fashion designer, Coco Chanel was profoundly associated with menswear-inspired fashion and more modernist fashion philosophy.
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Marketing Mix of Coca-Cola Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper "Marketing Mix of Coca-Cola" is an outstanding example of a marketing case study. I am working for ‘Global Marketing Solutions plc.’ as a senior marketing consultant. In this report on International Marketing, I have chosen Coca Cola as a global brand. International marketing defines the implementation of the marketing principle and theories in more than one country.
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Consumer Behavior at Starbuck Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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Customers are integral ion any business. Customers will shop depending on their preferences or trends in the market. Customers determine the number of products supplied to the market by a given firm. The duty of each firm is to determine customer behaviors and plan their marketing strategies based on these trends. 
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New Markets Opportunity for Breezy Auto Parts Company Marketing Case Study
7 pages (1987 words) , Download 0 , Case Study
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The paper "New Markets Opportunity for Breezy Auto Parts Company" is an outstanding example of a marketing case study.  Currently, Breezy Automotive Supplier Company is facing a challenging situation. If we look at the past history of the company then we may come to know that Breezy Company has enjoyed a strong position as a mega supplier for the major portion of the market for the North American automobile manufacturing industry.
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Promotional and Advertising Strategies - Toyota and Ford Marketing Case Study
7 pages (2017 words) , Download 0 , Case Study
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The paper "Promotional and Advertising Strategies - Toyota and Ford" is an outstanding example of a marketing case study. The rapid growth of the economy and the high purchasing power of the population in different countries all around the world have greatly influenced the way automotive industry do their businesses.
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Apple Marketing Strategy Plan Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The company designs high-quality electronics, computers, and computer software. It is also the innovator of iPods, iPhones, iPods, Mac Os. X operating system. The company has been successful and boosts as the most valuable company in the world. Its operations have led to the expansion of its stores in more than ten countries and online stores.
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Marketing for Audi: a Roadmap for Game-Change Marketing Case Study
12 pages (3354 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing for Audi: a Roadmap for Game-Change " is an outstanding example of a marketing case study. The innovative spirit remains a leading one in the modern firm because the competitive dynamics of each industrial market is changing dramatically with the passage of time.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone Brand: Apple Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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Integrated marketing communication is a widely used concept that ensures all marketing related communications are properly integrated with each other. In the modern competitive smartphone industry, it is highly important to use all promotional tools in a harmony. In the case of integrated marketing, the usage of various media together is highly important.
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Compensation Strategy of Nokia Corporation Marketing Case Study
7 pages (1984 words) , Download 1 , Case Study
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The paper "Compensation Strategy of Nokia Corporation" is an outstanding example of a marketing case study. To strategically manage the wealth of human capital, human resource management designs and develops or adopts various techniques such as compensation, performance-based pay system and reward and recognition.
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Marketing strategy of Apple Marketing Case Study
15 pages (4014 words) , Download 0 , Case Study
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Apple Inc. is a multinational organization based in California in America. It manufactures and sells consumer electronic products such as personal computers and computer software. The most common brands include Macintosh computers, iPad, iPod, and iPhone. Other products include iTunes, iWork, Logic Studio, Mac OS X, Final Cut Studio, Safari Browser, and iOS.
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The Business Environment of PhotoBin Co Marketing Case Study
9 pages (2334 words) , Download 0 , Case Study
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The paper "The Business Environment of PhotoBin Co." is a perfect example of a case study on marketing. PhotoBin Inc. is among the fastest-growing companies in the world. It is a portrayal of the potential in the unique environment in which it operates. The rapid growth rate is a result of effective management and marketing strategies employed by the management of the company.
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Marketing Plan of MYPHONE Company Marketing Case Study
13 pages (3324 words) , Download 2 , Case Study
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MYPHONE Company is a smartphone business with international locations in two continents in Asia and Europe. The company aspires to be the leading smartphone seller in Asia and Europe. The company offers smartphones in four different segments; households, high-end households, companies and high-end companies
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Analysis of Panda Express Market Environment Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
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The paper "Analysis of Panda Express Market Environment" is a perfect example of a case study on marketing. Panda Express is an American-style Chinese fast-food chain of restaurants based in the United States. The company serves American Chinese Cuisine operating within the US casinos, shopping malls, supermarkets, airports, malls, and college campuses.
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Strategic Brand Manager of Apple Marketing Case Study
12 pages (3576 words) , Download 0 , Case Study
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Customers of the UK are very much conscious about price rather than quality. They are also very tech-friendly. This resulted in a high penetration of smartphones in the UK market. This case also focuses on the issues that though the Smartphone companies are trying to increase its market share but lowering its price, still they are not very successful.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand Marketing Case Study
13 pages (3709 words) , Download 0 , Case Study
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The paper "Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand" is a perfect example of a case study on marketing. In the modern world, which is driven by ICT, marketing has undergone significant changes. The introduction of new information and communication technologies has presented opportunities and challenges to marketers.
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Analysis of IMC Mix Strategies of Samsung Marketing Case Study
12 pages (3554 words) , Download 0 , Case Study
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Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.
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Subway Retail Expansion Analysis Marketing Case Study
15 pages (4301 words) , Download 0 , Case Study
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The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.
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