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Marketing Essays

Result for Subject Marketing:
19897 essays
Chanels Position Strategy Marketing Case Study
8 pages (2521 words) , Download 0 , Case Study
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The paper "Chanel’s Position Strategy" is an outstanding example of a marketing case study. Chanel fashion house as founded by the French designer, Gabrielle Bonheur Coco Chanel in 1909 in France (Okonkwo, 2007). As a fashion designer, Coco Chanel was profoundly associated with menswear-inspired fashion and more modernist fashion philosophy.
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Marketing Mix of Coca-Cola Marketing Case Study
8 pages (2385 words) , Download 0 , Case Study
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The paper "Marketing Mix of Coca-Cola" is an outstanding example of a marketing case study. I am working for ‘Global Marketing Solutions plc.’ as a senior marketing consultant. In this report on International Marketing, I have chosen Coca Cola as a global brand. International marketing defines the implementation of the marketing principle and theories in more than one country.
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Consumer Behavior at Starbuck Marketing Case Study
8 pages (2103 words) , Download 0 , Case Study
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Customers are integral ion any business. Customers will shop depending on their preferences or trends in the market. Customers determine the number of products supplied to the market by a given firm. The duty of each firm is to determine customer behaviors and plan their marketing strategies based on these trends. 
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New Markets Opportunity for Breezy Auto Parts Company Marketing Case Study
7 pages (1987 words) , Download 0 , Case Study
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The paper "New Markets Opportunity for Breezy Auto Parts Company" is an outstanding example of a marketing case study.  Currently, Breezy Automotive Supplier Company is facing a challenging situation. If we look at the past history of the company then we may come to know that Breezy Company has enjoyed a strong position as a mega supplier for the major portion of the market for the North American automobile manufacturing industry.
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Promotional and Advertising Strategies - Toyota and Ford Marketing Case Study
7 pages (2017 words) , Download 0 , Case Study
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The paper "Promotional and Advertising Strategies - Toyota and Ford" is an outstanding example of a marketing case study. The rapid growth of the economy and the high purchasing power of the population in different countries all around the world have greatly influenced the way automotive industry do their businesses.
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Apple Marketing Strategy Plan Marketing Case Study
8 pages (2218 words) , Download 0 , Case Study
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The company designs high-quality electronics, computers, and computer software. It is also the innovator of iPods, iPhones, iPods, Mac Os. X operating system. The company has been successful and boosts as the most valuable company in the world. Its operations have led to the expansion of its stores in more than ten countries and online stores.
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Marketing for Audi: a Roadmap for Game-Change Marketing Case Study
12 pages (3354 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing for Audi: a Roadmap for Game-Change " is an outstanding example of a marketing case study. The innovative spirit remains a leading one in the modern firm because the competitive dynamics of each industrial market is changing dramatically with the passage of time.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone Brand: Apple Marketing Case Study
11 pages (3041 words) , Download 0 , Case Study
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Integrated marketing communication is a widely used concept that ensures all marketing related communications are properly integrated with each other. In the modern competitive smartphone industry, it is highly important to use all promotional tools in a harmony. In the case of integrated marketing, the usage of various media together is highly important.
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Compensation Strategy of Nokia Corporation Marketing Case Study
7 pages (1984 words) , Download 1 , Case Study
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The paper "Compensation Strategy of Nokia Corporation" is an outstanding example of a marketing case study. To strategically manage the wealth of human capital, human resource management designs and develops or adopts various techniques such as compensation, performance-based pay system and reward and recognition.
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Marketing strategy of Apple Marketing Case Study
15 pages (4014 words) , Download 0 , Case Study
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Apple Inc. is a multinational organization based in California in America. It manufactures and sells consumer electronic products such as personal computers and computer software. The most common brands include Macintosh computers, iPad, iPod, and iPhone. Other products include iTunes, iWork, Logic Studio, Mac OS X, Final Cut Studio, Safari Browser, and iOS.
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The Business Environment of PhotoBin Co Marketing Case Study
9 pages (2334 words) , Download 0 , Case Study
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The paper "The Business Environment of PhotoBin Co." is a perfect example of a case study on marketing. PhotoBin Inc. is among the fastest-growing companies in the world. It is a portrayal of the potential in the unique environment in which it operates. The rapid growth rate is a result of effective management and marketing strategies employed by the management of the company.
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Marketing Plan of MYPHONE Company Marketing Case Study
13 pages (3324 words) , Download 2 , Case Study
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MYPHONE Company is a smartphone business with international locations in two continents in Asia and Europe. The company aspires to be the leading smartphone seller in Asia and Europe. The company offers smartphones in four different segments; households, high-end households, companies and high-end companies
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Analysis of Panda Express Market Environment Marketing Case Study
8 pages (2376 words) , Download 0 , Case Study
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The paper "Analysis of Panda Express Market Environment" is a perfect example of a case study on marketing. Panda Express is an American-style Chinese fast-food chain of restaurants based in the United States. The company serves American Chinese Cuisine operating within the US casinos, shopping malls, supermarkets, airports, malls, and college campuses.
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Strategic Brand Manager of Apple Marketing Case Study
12 pages (3576 words) , Download 0 , Case Study
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Customers of the UK are very much conscious about price rather than quality. They are also very tech-friendly. This resulted in a high penetration of smartphones in the UK market. This case also focuses on the issues that though the Smartphone companies are trying to increase its market share but lowering its price, still they are not very successful.
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Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand Marketing Case Study
13 pages (3709 words) , Download 0 , Case Study
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The paper "Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand" is a perfect example of a case study on marketing. In the modern world, which is driven by ICT, marketing has undergone significant changes. The introduction of new information and communication technologies has presented opportunities and challenges to marketers.
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Analysis of IMC Mix Strategies of Samsung Marketing Case Study
12 pages (3554 words) , Download 0 , Case Study
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Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.
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Subway Retail Expansion Analysis Marketing Case Study
15 pages (4301 words) , Download 0 , Case Study
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The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.
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Meeting Customer Needs - Apple Marketing Case Study
11 pages (4791 words) , Download 0 , Case Study
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The paper "Meeting Customer Needs - Apple" is an outstanding example of a marketing case study. In this fast-evolving world of information technology, a clear understanding of customer needs is very important. To offer good service to customers, it is necessary for the companies to know who their customers are as well as what they desire.
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Han Dynasty Restaurant Marketing Case Study
11 pages (3317 words) , Download 0 , Case Study
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The paper "Han Dynasty Restaurant" is an outstanding example of a marketing case study. In the modern world of business operations, the ability of any organisation to create a powerful brand that adequately addresses the needs of the consumers is the most significant factor that determines the performance of the organisation in the industry.
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Consumer Behaviour: LOreal Shampoo Marketing Case Study
13 pages (3882 words) , Download 0 , Case Study
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The paper "Consumer Behaviour: L’Oreal Shampoo " is a great example of a case study on marketing. Consumer behavior is an implicit study of psychology and economics in which a group of individuals is examined to understand the procedure they apply for the purpose of adopting products and services that will best satisfy their needs (Griffin and Moorhead, 2009).
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Ryan Air External and Internal Environment Analysis Marketing Case Study
13 pages (4449 words) , Download 0 , Case Study
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The paper 'Ryan Air External and Internal Environment Analysis" is a great example of a marketing case study. Ryan Air is recognized as one of the low-fare European Airline. The primary aim of this report is to analyze the strategies of Ryan Air critically and investigate the reasons for its decline in the profit margin and the challenges it faced in the industry.
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Relationship Marketing Marketing Case Study
17 pages (4674 words) , Download 1 , Case Study
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The paper ''Relationship Marketing'' is a great example of Marketing case study. British Airways is the biggest airline in the UK operating international scheduled flights. The carrier serves over 300 destinations in the world and operates on the principle of flying at the most “convenient times and being in the best-located airports in the world”.
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Market Feasibility Analysis - Educational Toys and Programs Industry in Australia Marketing Case Study
11 pages (3146 words) , Download 0 , Case Study
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The paper "Market Feasibility Analysis - Educational Toys and Programs Industry in Australia" is an outstanding example of a marketing case study. The aim of every business is to be feasible be able to achieve a specific goal. Before starting any business, it is important to do research and determine whether the business is viable.
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Castle Bingo - Decision-Making Marketing Case Study
8 pages (2208 words) , Download 0 , Case Study
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The paper "Castle Bingo - Decision-Making" is an outstanding example of a marketing case study. Castle Bingo has seen tremendous growth in the modern bingo clubs aided by the development of new clubs at different places. The organization has been successful because of their membership drives for the purpose-built clubs which offer the modern bingo player comfortable seating.
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Digital Marketing - Murray International PLC Marketing Case Study
17 pages (5047 words) , Download 0 , Case Study
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The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their digital marketing growth by developing, maintaining, and attracting new customers on their digital stage.
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Qantas Airways Marketing Strategies Marketing Case Study
8 pages (2221 words) , Download 0 , Case Study
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The paper "Qantas Airways Marketing Strategies" is an outstanding example of a marketing case study. The basic purpose of this assignment is to make a complete analysis of an existing product or service and how an organisation has been able to deal with the same keeping in mind the internal and external factors affecting the same.
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Engaging with Japan Marketing Case Study
8 pages (2401 words) , Download 0 , Case Study
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The paper "Engaging with Japan" is an outstanding example of a marketing case study. In recent years, agriculture in Japan has been characterized by a growing interest in improving the agricultural sector. However, the country is still one of the largest importers of agricultural products in the world. Indeed, this has resulted in food security being a major policy objective.
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Dove Advertisement: Deconstructing Beauty And Feminity Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The paper "Dove Advertisement: Deconstructing Beauty And Feminity" is a good example of a case study on marketing. Dove Inc., a popular beauty and personal care company started a campaign in 2004 and named it “Campaign for Real Beauty”. As part of the campaign, it released an advertisement titled “Evolution”.
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The Issues of Product Safety at Toyota Marketing Case Study
13 pages (3855 words) , Download 0 , Case Study
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The paper "The Issues of Product Safety at Toyota" is an exceptional example of a case study on marketing. It is apparent that the issue of product safety has gained increased prominence in recent decades. In the past, product failure and inadequate product safety were extensively credited to local or functional errors in the design of the product.
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Integrated Marketing Communication: Brand Analysis Red Bull Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communication: Brand Analysis Red Bull " is a good example of a case study on marketing. Red Bull started as a concept from Austrian Mateschitz and a Thai businessman Chaleo Yoovidhya in 1984. The two came up with an idea of making product syrup fizzled and packaging it in silver and blue metallic containers.
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Paperboard Container Industry and Orr Limited SWOT Analysis Marketing Case Study
20 pages (5454 words) , Download 0 , Case Study
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The paper "Paperboard Container Industry and Orоrа Limited SWOT Analysis " is a good example of a marketing case study. Paperboard container manufacturing industry is one of the oldest industries. The firms that operate in this industry convert the purchased paper and paperboard into solid packaging containers.
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Geely's Business External Environment Marketing Case Study
10 pages (2926 words) , Download 0 , Case Study
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The paper “Geely - Business External Environment” is a spectacular variant of a case study on marketing. Established in 1986 by Li Shufu, Geely is a multinational corporation that manufactures and sells automobiles to China and other countries such as Sweden and the United Kingdom. Initially, the company was a refrigerator manufacturer that targeted Chinese companies.
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Changan Automobile Ltd Investment in India Marketing Case Study
14 pages (4025 words) , Download 0 , Case Study
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The paper "Changan Automobile Ltd Investment in India" is an outstanding example of a marketing case study. This report focuses on the Automobile Company in China and its entry to a new country- India. Changan Automobile Co., Ltd is the best automobile company in China and has subsidiaries in other nations such as Pakistan, The United States, Egypt, Iraq, United Arab Emirates Indonesia and many others.
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E-CRM Implementation, Effects on People and Processes Marketing Case Study
18 pages (5131 words) , Download 1 , Case Study
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The paper “E-CRM Implementation, Effects on People and Processes” is an intriguing variant of a case study on marketing. Customer relationship management (CRM) is a phrase that denotes the practices, approaches, and technologies that large corporations that use to manage and also analyze customers’ connections and data throughout the client lifecycle.
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Integrated Marketing Communications - Coca-Cola Company Marketing Case Study
8 pages (2256 words) , Download 1 , Case Study
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The paper "Integrated Marketing Communications - Coca-Cola Company" is an outstanding example of a marketing case study. Marketing communications refers to all messages and mediums that a company deploy with communication with customers. As a portion of marketing communication and marketing mix, promotion entails all activities that a company engages to communicate with consumers about the product.
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Integrated Marketing Communications - Woolworths Marketing Case Study
8 pages (2232 words) , Download 0 , Case Study
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The paper "Integrated Marketing Communications - Woolworths" is an outstanding example of a marketing case study. Marketing is a process of communication between a marketer and customers with the objective of selling a product or a service (Belch and Belch, 2012). The key aspect of any marketing is to communicate the product’s value to potential buyers.
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External Environmental Factor Analysis of Tesco Marketing Case Study
7 pages (4194 words) , Download 1 , Case Study
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The paper "External Environmental Factor Analysis of Tesco" is a perfect example of a case study on management. Tesco has been making enough efforts to regain its competitive position and especially in the United Kingdom. The company has been involved in the simplification of store structures by way of investing in more than 9000 customer-facing roles within the stores.
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Strategic Reaction to Address Pressure from Foreign Competitors in the UK Market - Tesco Marketing Case Study
20 pages (5554 words) , Download 0 , Case Study
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The paper "Strategic Reaction to Address Pressure from Foreign Competitors in the UK Market - Tesco" is an outstanding example of a marketing case study. International markets provide a dynamic arena for a firm with an affinity for growth to expand or to reposition itself in other segments in an industry.
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Nike Ad Campaign - Applied Buyer Behavior Marketing Case Study
8 pages (2337 words) , Download 0 , Case Study
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The paper "Nike Ad Campaign - Applied Buyer Behavior " is an outstanding example of a marketing case study. This paper focuses on the Nike ad campaign relating to the differences in customer buying behavior. The aspects of the paper are identifying the target customer, the buying process, market mix, customers’ perception and motivation.
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EA Sports Network - Marketing Planning and Promotion Marketing Case Study
20 pages (7351 words) , Download 0 , Case Study
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The paper "EA Sports Network - Marketing Planning and Promotion" is an outstanding example of a marketing case study. This plan is presented for EA sport, a global giant for the production of sports products such as NBA Live, FIFA, NHL and NASCAR. EA sports network is globally recognized, for the production of computer and video games.
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Starbucks Strategy Analysis and Evaluation Marketing Case Study
10 pages (2740 words) , Download 1 , Case Study
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This value chain is a system of interdependent and connected activities through linkages. It is embedded in the larger activity streams of a company where another affects the costs or effectiveness of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products.
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Rent-A-Car Personnel Strategies Marketing Case Study
7 pages (1984 words) , Download 0 , Case Study
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To start with, the business only had seven cars. Currently, the enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees.
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Marketing Plan for Honda Civic Marketing Case Study
16 pages (4276 words) , Download 0 , Case Study
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The paper "Marketing Plan for Honda Civic" is a great example of a case study on marketing. This marketing plan for Honda seeks to outline the strategies that can be implemented by the company to market its Honda Civic hybrid car that is powered by gas.
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Service Gaps Model vs Service Profit Chain Model Marketing Case Study
12 pages (3719 words) , Download 1 , Case Study
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The concept of service marketing is relatively new in contrast to the concept of product marketing (Ladhari, 2009). There are four distinctive features of services such as intangibility, heterogeneity, perishability, and inseparability and these four factors distinguish service marketing from product marketing (Parasuraman et al, 1985 and 1988).
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Predicting Consumer Behavior for E-Bicycles Marketing Case Study
7 pages (2134 words) , Download 0 , Case Study
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Electric bicycles or e-bikes are the rages today being the most promoted means of transportation, especially in urban cities. Aside from the health benefits, using an e-bike can contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009 and Lamy, 2001).
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Marketing: Marks and Spencer Marketing Case Study
9 pages (2579 words) , Download 0 , Case Study
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It was reported that the M&S group had a presence in approximately 40 nations across the globe (Finch 2010). The foundation of strong relationships between the customer and the business can help the latter to obtain value from customers in exchange, it is important to understand the significance of developing a customer-oriented marketing strategy.
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The Comparison between Renren and Facebook Marketing Case Study
9 pages (2806 words) , Download 0 , Case Study
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The paper "The Comparison between Renren and Facebook" is an outstanding example of a marketing case study. One of the reasons why Facebook cannot get into the Chinese market is government limitation. It is difficult to control words or acts. Of course, in a state-controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated.
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Marketing Mix for Cherry Automobile Company Ltd Marketing Case Study
10 pages (3100 words) , Download 0 , Case Study
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The paper "Marketing Mix for Cherry Automobile Company Ltd" is an outstanding example of a marketing case study. This marketing mix report analyzes how Cherry can enter the market of the United States. Cherry has a presence in 80 countries, and it is analyzing the opportunities and strategies to enter the USA market. The car industry of USA has significant opportunities and potential.
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Dos Equis Beer Brand Marketing Case Study
7 pages (1998 words) , Download 0 , Case Study
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The paper "Dos Equis Beer Brand" is an outstanding example of a marketing case study. Cerveceria Cuauhtemoc Moctezuma is a subsidiary of Heineken International based in Monterrey, Mexico, which began operations in 1890. The brewery runs plants in Orizaba, Tecate, Navojoa, Monterrey, Toluca, and Guadalaraja and has been producing beer brands.
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Marketing Mix for USA Car Market-Chery Cars China Marketing Case Study
10 pages (3026 words) , Download 0 , Case Study
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The paper "Marketing Mix for USA Car Market-Chery Cars China" is an outstanding example of a marketing case study. Chery is one of the most established car manufacturing companies in the world. The company has managed to use the marketing mix to its advantage. The paper compares how Chery and Ford have put the marketing mix to use in order to have a competitive advantage (Nevins & Hill 1954).
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