Marketing Essays

Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.

The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.

The paper "Meeting Customer Needs - Apple" is an outstanding example of a marketing case study. In this fast-evolving world of information technology, a clear understanding of customer needs is very important. To offer good service to customers, it is necessary for the companies to know who their customers are as well as what they desire.

The paper "Han Dynasty Restaurant" is an outstanding example of a marketing case study. In the modern world of business operations, the ability of any organisation to create a powerful brand that adequately addresses the needs of the consumers is the most significant factor that determines the performance of the organisation in the industry.

The paper "Consumer Behaviour: L’Oreal Shampoo " is a great example of a case study on marketing. Consumer behavior is an implicit study of psychology and economics in which a group of individuals is examined to understand the procedure they apply for the purpose of adopting products and services that will best satisfy their needs (Griffin and Moorhead, 2009).

The paper 'Ryan Air External and Internal Environment Analysis" is a great example of a marketing case study. Ryan Air is recognized as one of the low-fare European Airline. The primary aim of this report is to analyze the strategies of Ryan Air critically and investigate the reasons for its decline in the profit margin and the challenges it faced in the industry.

The paper ''Relationship Marketing'' is a great example of Marketing case study. British Airways is the biggest airline in the UK operating international scheduled flights. The carrier serves over 300 destinations in the world and operates on the principle of flying at the most “convenient times and being in the best-located airports in the world”.

The paper "Market Feasibility Analysis - Educational Toys and Programs Industry in Australia" is an outstanding example of a marketing case study. The aim of every business is to be feasible be able to achieve a specific goal. Before starting any business, it is important to do research and determine whether the business is viable.

The paper "Castle Bingo - Decision-Making" is an outstanding example of a marketing case study. Castle Bingo has seen tremendous growth in the modern bingo clubs aided by the development of new clubs at different places. The organization has been successful because of their membership drives for the purpose-built clubs which offer the modern bingo player comfortable seating.

The paper "Digital Marketing - Murray International PLC" is an outstanding example of a marketing case study. This paper is aimed at enabling Western Murray investment trust with premeditated recommendations on how to appropriately plan their digital marketing growth by developing, maintaining, and attracting new customers on their digital stage.

The paper "Qantas Airways Marketing Strategies" is an outstanding example of a marketing case study. The basic purpose of this assignment is to make a complete analysis of an existing product or service and how an organisation has been able to deal with the same keeping in mind the internal and external factors affecting the same.

The paper "Engaging with Japan" is an outstanding example of a marketing case study. In recent years, agriculture in Japan has been characterized by a growing interest in improving the agricultural sector. However, the country is still one of the largest importers of agricultural products in the world. Indeed, this has resulted in food security being a major policy objective.

The paper "Dove Advertisement: Deconstructing Beauty And Feminity" is a good example of a case study on marketing. Dove Inc., a popular beauty and personal care company started a campaign in 2004 and named it “Campaign for Real Beauty”. As part of the campaign, it released an advertisement titled “Evolution”.

The paper "The Issues of Product Safety at Toyota" is an exceptional example of a case study on marketing. It is apparent that the issue of product safety has gained increased prominence in recent decades. In the past, product failure and inadequate product safety were extensively credited to local or functional errors in the design of the product.

The paper "Integrated Marketing Communication: Brand Analysis Red Bull " is a good example of a case study on marketing. Red Bull started as a concept from Austrian Mateschitz and a Thai businessman Chaleo Yoovidhya in 1984. The two came up with an idea of making product syrup fizzled and packaging it in silver and blue metallic containers.

The paper "Paperboard Container Industry and Orоrа Limited SWOT Analysis " is a good example of a marketing case study. Paperboard container manufacturing industry is one of the oldest industries. The firms that operate in this industry convert the purchased paper and paperboard into solid packaging containers.

The paper “Geely - Business External Environment” is a spectacular variant of a case study on marketing. Established in 1986 by Li Shufu, Geely is a multinational corporation that manufactures and sells automobiles to China and other countries such as Sweden and the United Kingdom. Initially, the company was a refrigerator manufacturer that targeted Chinese companies.

The paper "Changan Automobile Ltd Investment in India" is an outstanding example of a marketing case study. This report focuses on the Automobile Company in China and its entry to a new country- India. Changan Automobile Co., Ltd is the best automobile company in China and has subsidiaries in other nations such as Pakistan, The United States, Egypt, Iraq, United Arab Emirates Indonesia and many others.

The paper “E-CRM Implementation, Effects on People and Processes” is an intriguing variant of a case study on marketing. Customer relationship management (CRM) is a phrase that denotes the practices, approaches, and technologies that large corporations that use to manage and also analyze customers’ connections and data throughout the client lifecycle.

The paper "Integrated Marketing Communications - Coca-Cola Company" is an outstanding example of a marketing case study. Marketing communications refers to all messages and mediums that a company deploy with communication with customers. As a portion of marketing communication and marketing mix, promotion entails all activities that a company engages to communicate with consumers about the product.

The paper "Integrated Marketing Communications - Woolworths" is an outstanding example of a marketing case study. Marketing is a process of communication between a marketer and customers with the objective of selling a product or a service (Belch and Belch, 2012). The key aspect of any marketing is to communicate the product’s value to potential buyers.

The paper "External Environmental Factor Analysis of Tesco" is a perfect example of a case study on management. Tesco has been making enough efforts to regain its competitive position and especially in the United Kingdom. The company has been involved in the simplification of store structures by way of investing in more than 9000 customer-facing roles within the stores.

The paper "Strategic Reaction to Address Pressure from Foreign Competitors in the UK Market - Tesco" is an outstanding example of a marketing case study. International markets provide a dynamic arena for a firm with an affinity for growth to expand or to reposition itself in other segments in an industry.

The paper "Nike Ad Campaign - Applied Buyer Behavior " is an outstanding example of a marketing case study. This paper focuses on the Nike ad campaign relating to the differences in customer buying behavior. The aspects of the paper are identifying the target customer, the buying process, market mix, customers’ perception and motivation.

The paper "EA Sports Network - Marketing Planning and Promotion" is an outstanding example of a marketing case study. This plan is presented for EA sport, a global giant for the production of sports products such as NBA Live, FIFA, NHL and NASCAR. EA sports network is globally recognized, for the production of computer and video games.

This value chain is a system of interdependent and connected activities through linkages. It is embedded in the larger activity streams of a company where another affects the costs or effectiveness of one activity. A company can gain a competitive advantage by optimizing the coordination of the value chain to create value for services and products.

To start with, the business only had seven cars. Currently, the enterprise is the frontrunner in the car renting business within North America, constituting over 900 offices in Canada, Germany, Puerto Rico, the UK, and Ireland, and 7,000 offices in the US. By 2007, the organization had 728,000 cars for rental purposes and employed more than 65,000 employees.

The paper "Marketing Plan for Honda Civic" is a great example of a case study on marketing. This marketing plan for Honda seeks to outline the strategies that can be implemented by the company to market its Honda Civic hybrid car that is powered by gas.

The concept of service marketing is relatively new in contrast to the concept of product marketing (Ladhari, 2009). There are four distinctive features of services such as intangibility, heterogeneity, perishability, and inseparability and these four factors distinguish service marketing from product marketing (Parasuraman et al, 1985 and 1988).

Electric bicycles or e-bikes are the rages today being the most promoted means of transportation, especially in urban cities. Aside from the health benefits, using an e-bike can contribute to lessening the carbon fingerprint of the whole city and also greatly reduce their need for fossil fuels (Jamerson and Benjamin, 2009 and Lamy, 2001).

It was reported that the M&S group had a presence in approximately 40 nations across the globe (Finch 2010). The foundation of strong relationships between the customer and the business can help the latter to obtain value from customers in exchange, it is important to understand the significance of developing a customer-oriented marketing strategy.

The paper "The Comparison between Renren and Facebook" is an outstanding example of a marketing case study. One of the reasons why Facebook cannot get into the Chinese market is government limitation. It is difficult to control words or acts. Of course, in a state-controlled system like that of China, approval for speaking out may be more severe than in liberal democratic contexts where criticism of the government is widely tolerated.

The paper "Marketing Mix for Cherry Automobile Company Ltd" is an outstanding example of a marketing case study. This marketing mix report analyzes how Cherry can enter the market of the United States. Cherry has a presence in 80 countries, and it is analyzing the opportunities and strategies to enter the USA market. The car industry of USA has significant opportunities and potential.

The paper "Dos Equis Beer Brand" is an outstanding example of a marketing case study. Cerveceria Cuauhtemoc Moctezuma is a subsidiary of Heineken International based in Monterrey, Mexico, which began operations in 1890. The brewery runs plants in Orizaba, Tecate, Navojoa, Monterrey, Toluca, and Guadalaraja and has been producing beer brands.

The paper "Marketing Mix for USA Car Market-Chery Cars China" is an outstanding example of a marketing case study. Chery is one of the most established car manufacturing companies in the world. The company has managed to use the marketing mix to its advantage. The paper compares how Chery and Ford have put the marketing mix to use in order to have a competitive advantage (Nevins & Hill 1954).

The paper "Starbucks Brand Loyalty" is an outstanding example of a case study on marketing. This paper tells that since the commencement of Starbucks in Seattle, Washington 1971, the organization has developed to convey its items and administrations to a large number of espresso partners everywhere throughout the world.

It is, therefore, intentional for the marketers to understand variations in market orientation before choosing the vital elements that induce market demand. Due to the current competitiveness in business and digital transformation, customers are forced to consider only those products that they believe would satisfy their demands.

The paper "Global Marketing - Costco in India" is an outstanding example of a marketing case study. Costco is one of the leading membership warehouse clubs in the United States. It strives to provide high-quality merchandise at reasonable prices to its customers. Costco has rapidly expanded in the United States and in some other parts of the world but has not set foot on Indian soil.

The paper "A Marketing Plan for a Struggling Crisp Manufacturer in Scotland" is a perfect example of a case study on marketing. Scott Snacks Limited (SSL) is a crisps manufacturing and marketing company established by Scott Mackie. Scott Mackie identified the gap in the crisp market of the UK for “for one” packages of crisps.

The paper "A New Challange - Starting Business in Foreign Country" is a perfect example of a case study on marketing. Global development is important for every business organization to gain more profitability and sustainability in the market. Growth is important to meet the market competition and get a competitive advantage over others.

The paper "How Is International House of Pancake Develop Their Market to China" is an excellent example of a case study on marketing. The International House of Pancakes was founded in the year 1958 and it is a United States-based restaurant. The chain of The International House of Pancakes specializes in breakfast food.

The paper "The Principle of Competition for Tesco" is a delightful example of a case study on marketing. This report shows some of the competitive forces that affect Tesco in some markets. It starts by introducing an overview of the forces in operation within the market. In a nutshell, the report explains porter’s five forces in operation in the market.

EMI music group is a private music company headquartered in the UK, publishing and recording for such music labels as Capitol Records, Virgin, and Blue Note. The company operates through the identification of potentially successful music artists, after which it signs them to contracts, collaborates to produce work recordings, markets the recordings to radio and consumers.

McDonald's restaurant has expanded menu selection to accommodate the emerging types of burger demanded by customers. The expansion of the menu selection has been made possible by the successful application of key marketing strategies which include; product, placement, promotion and pricing. The McDonald fast food restaurant has introduced unique burger types. 

The paper "Macdonald's Advertising and Culture" is a perfect example of a case study on marketing. McDonald’s has started off its business operations by serving hamburgers. The company through its unique strategies has been able to expand into 119 countries.

The paper "Evaluations of the Positioning of the Brand against Nivea " is a wonderful example of a case study on marketing. The object of discussion belongs to Nivea as a brand. However, the specific product that is being analyzed is Nivea Body Lotion (for dry to very dry skin). Nivea is a global brand that largely deals in skin-and-body-care and is owned by the Germany-based Beiersdorf AG.

The paper "Managing Innovation, Creativity & Change at Samsung" is an outstanding example of a marketing case study. The organization of Samsung is recognised as a multinational company headquartered in Seoul of South Korea. However, after being established in the year 1938, but the organization of Samsung expanded its operations within a very small period of time.

The paper "Increased Market Competition and Changing Preferences of Customers in Restaurant Business" is a perfect example of a case study on marketing. Restaurant business has developed in an enhanced manner in Chinatown of San Francisco owing to increased demand for spicy as well as fact food and beverage.

The paper "The Challenge of Adding a New Item for a Luxury Brand" is a great example of a case study on marketing. The shopping habits of the consumers are changing with the passage of time. Reasons for this change of shopping habits include but are not limited to the increased variety of brands, increased variety of products and services, and the amount of disposable money available.