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Marketing Essays

Result for Subject Marketing:
19702 essays
Property Potential and Marketability - Unit 1 in 19 Kildare Avenue Marketing Case Study
7 pages (2052 words) , Download 0 , Case Study
Free
The paper 'Property Potential and Marketability - Unit 1 in 19 Kildare Avenue " is a good example of a marketing case study. Owning, buying or selling properties is governed by the Government of Australia under the Housing and Property laws. One may not understand the laws and regulations, and for this reason, one may require a conveyancer who can assists while purchasing selling properties.
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Organization, Mission, Purpose, Vision and Values of Cocoa Delights Marketing Case Study
16 pages (4000 words) , Download 0 , Case Study
Free
The paper "Organization, Mission, Purpose, Vision, and Values of Cocoa Delights is a good example of a marketing case study. Cocoa delight is a company that was established back in 2000 and it is among the youngest manufacturers of chocolate. The company places a lot of value on innovation and creativity.
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Marketing Analysis of Tru-Bank Marketing Case Study
15 pages (3913 words) , Download 0 , Case Study
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The paper "Marketing Analysis of Tru-Bank" is an outstanding example of a marketing case study. The objective is to chart the internal and market information in order to assess the situation and come up with a plan for the future of the corporation. Current Marketing Situation: the bank is facing issues related to the market because of the practices it employs within the market outdated practices.
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Importance of Building Strong Brand and Effective Marketing Marketing Coursework
14 pages (3919 words) , Download 0 , Coursework
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The paper "Importance of Building Strong Brand and Effective Marketing" is a perfect example of marketing coursework. The marketing communication environment has evolved significantly from what it was in the past. Technological advancement and the internet have changed how companies interact and communicate with customers (Keller, 2008).
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Red Rooster Entry into Indian Market Marketing Case Study
13 pages (4011 words) , Download 0 , Case Study
Free
The paper "Red Rooster Entry into Indian Market" is a great example of a marketing case study. Started in 1972, Red Rooster is a fast food restaurant franchise born in Australia and valued by many people. While Australians are becoming increasingly mindful of healthy eating, Red Rooster has turned out to be a healthy and tasty choice. India is an ideal market for Red Rooster because it is the world’s second-fastest-growing economy and it is also the largest democracy.
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Changan Automobile Ltd Investment in India Marketing Case Study
14 pages (4025 words) , Download 0 , Case Study
Free
The paper "Changan Automobile Ltd Investment in India" is an outstanding example of a marketing case study. This report focuses on the Automobile Company in China and its entry to a new country- India. Changan Automobile Co., Ltd is the best automobile company in China and has subsidiaries in other nations such as Pakistan, The United States, Egypt, Iraq, United Arab Emirates Indonesia and many others.
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Marketing Strategy of Tupperware Marketing Case Study
5 pages (1580 words) , Download 48 , Case Study
Free
The paper "Marketing Strategy of Tupperware" is a great example of a marketing case study. Tupperware Brands Corporation majorly relies on direct selling to consumers as a model of distribution of its products where the chain is constructed by different levels of direct buyers/distributors making direct links between Tupperware and the consumers.
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The Impact of Social Media on Consumer Habits Marketing Research Proposal
5 pages (1250 words) , Download 0 , Research Proposal
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The paper “The Impact of Social Media on Consumer Habits“ is an actual variant on research proposal on marketing. The topic of the present research study is “Impact of Social Media on Customer Habits.” The topic provides the researcher with a strong academic knowledge concerning the importance of social media in today’s business organization and the impact it has on customers’ habits.
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Brand Evaluation And Brand Building In The Telecom Sector Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Brand Evaluation And Brand Building In The Telecom Sector" is a great example of a Marketing Term Paper. Branding still remains a marketing strategy issued by firms in order to be able to differentiate their products from similar offerings in the market. This approach is crucial to small markets that do not have big promotional resources from those of its competitors.
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Justification of How the Advertising Campaign Will Work Marketing Coursework
8 pages (2306 words) , Download 0 , Coursework
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The paper "Justification of How the Advertising Campaign Will Work" is a perfect example of marketing coursework. Promotion entails creating awareness regarding a product, probably with the aim of increasing the product market share and consequently increasing sales (Nithya, 2012). In order to effectively undertake promotion, there is a need for developing an effective marketing strategy.
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Main Entry Methods that Firms Use to Gain Access to Foreign Markets Marketing Coursework
6 pages (1856 words) , Download 0 , Coursework
Free
The paper "Main Entry Methods that Firms Use to Gain Access to Foreign Markets" is a good example of marketing coursework. Internalisation process theory is the predominant explanation given about how firms enter foreign markets. The theory proposes that firms enter foreign markets incrementally, starting with exports and progressing ultimately to foreign-based production (Chen, Cannice & Daniels 2015, p. 134).
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Does Customer Satisfaction Have an Impact on Projects Success Marketing Case Study
13 pages (3333 words) , Download 0 , Case Study
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The paper "Does Customer Satisfaction Have an Impact on Project’s Success" is a wonderful example of a Marketing Case Study. Project management is usually a complex process that involves the proper use of material and human resources in order to achieve a set objective for the organization. Projects in organizations vary depending on the field the organization is in.
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A Compression Among Two Consumer Behavior Theories Marketing Assignment
6 pages (1500 words) , Download 0 , Assignment
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The paper "A Compression Among Two Consumer Behavior Theories" is a perfect example of a Marketing Assignment. Consumer behavior is a topic that has attracted significant levels of attention with intensive literature and theories set to cover it. Consumers are a unique lot that identifies with products and services at different levels. There are different attributes.
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International Marketing Management of Harrods Departmental Store Marketing Case Study
17 pages (4978 words) , Download 1 , Case Study
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The paper "International Marketing Management of Harrods Departmental Store" is a perfect example of a case study on marketing. Charles Henry established Harrods Departmental Store in 1849. It was located in a single room with only two employees. The company grew into a departmental store that offered a variety of products in the London market such as clothing, food, and medicine.
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Implementation of Mitsubishi Splendid Party to Increase Mitsubishi Motors Sales in China Marketing Case Study
14 pages (3602 words) , Download 0 , Case Study
Free
The paper “Implementation of Mitsubishi Splendid Party to Increase Mitsubishi Motors Sales in China” is an earnest variant of a case study on marketing. Mitsubishi should host a product re-launch party. The party is ideal because it will provide a seductive and exclusive platform where marketing can be done. It is well known that the face–to–face approach is the most effective method of marketing.
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Malaysia Market Entry Strategy Marketing Case Study
10 pages (2646 words) , Download 0 , Case Study
Free
The paper “Malaysia Market Entry Strategy ” is an outstanding variant of a case study on marketing. Malaysia is a country located in the southeastern part of Asia and it has two sections on either side of the South China Sea; that is, East Malaysia and West Malaysia commonly referred to as Peninsular Malaysia.
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Houzits SWOT Analysis Marketing Case Study
5 pages (1488 words) , Download 0 , Case Study
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The paper "Houzit’s SWOT Analysis " is a great example of a marketing case study. Business plans are essential for the success of any business. Houzit’s SWOT analysis highlights how it enjoys the availability of a dedicated, skillful and knowledgeable workforce that is equipped with top-notch skills and experiences on housewares as one of its strengths.
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Sports Event Management Marketing Marketing Case Study
13 pages (3517 words) , Download 0 , Case Study
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The paper "Sports Event Management Marketing" Is a wonderful example of a Marketing Case Study. A Tough Mudder is an event that involves a series of challenges. It involves military-style obstacles where participants navigate a sixteen to nineteen-kilometer course. It was established in 2010 by a corporate lawyer and a Harvard Business school student to test physical and mental strength. 
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KAYAKs Multi-Sided Market Marketing Case Study
6 pages (1597 words) , Download 0 , Case Study
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The paper "KAYAK’s Multi-Sided Market" is an outstanding example of a marketing case study. This paper seeks to delineate as well as critically evaluate KAYAK’s Multi-sided market. Besides, the paper will also highlight the different types of intellectual property that are significant to KAYAK. Established in 2004, KAYAK is an international firm, which is primarily focused on improving the online travel services.
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Business and Marketing Planning Marketing Assignment
8 pages (2209 words) , Download 0 , Assignment
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The paper "Business and Marketing Planning" is a good example of a marketing assignment. The PST has established itself as the quality providers in the adhesive industry at such the company has a competitive advantage compared to competitors. Clear market segmentation and proper targeting will enable the company to scale back the sales volume.
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Airline Operation - The Global Airline Industry Marketing Assignment
14 pages (3707 words) , Download 0 , Assignment
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The paper "Airline Operation - The Global Airline Industry" is a wonderful example of an assignment on marketing. Air industry is highly dynamic and competitive, and therefore organizations need to cope with the changes to sustain themselves in the market. To attain its development goals, Australia’s international aviation sectors need to expand.
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KAYAKs Multi-Sided Market Analysis Marketing Case Study
5 pages (1504 words) , Download 0 , Case Study
Free
The paper 'KAYAK’s Multi-Sided Market Analysis" is a good example of a marketing case study. KAYAK comes out as a technology-driven business entity focusing on the improvement of online travel. The company came into existence in 2004 with the objective of exploiting an effective approach towards finding travel online.
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Valuation of the Subject Property for Shane Simmons Marketing Case Study
11 pages (3328 words) , Download 0 , Case Study
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The paper "Valuation of the Subject Property for Shane Simmons" is a good example of a marketing case study. Highest and best use – According to ( Australian Property Institute (API) 2014), the highest and best use is better referred to as the use of an asset that maximizes its potential and that it is physically possible, legally permissible and financially feasible.
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Ethical Consumerism at Starbucks Marketing Case Study
8 pages (2386 words) , Download 0 , Case Study
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The paper “Ethical Consumerism at Starbucks”  is a  thrilling example of a case study on marketing. Owing to increased activism as well as increased consumer awareness, companies have increasingly embraced ethical practices in support of ethical consumerism. Companies now increasingly ensure that their practices, products, and services are not harmful to society and the environment.
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Retention and Acquisition of Customers in the Music Streaming Industry - Deezer Marketing Case Study
6 pages (1890 words) , Download 0 , Case Study
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The paper "Retention and Acquisition of Customers in the Music Streaming Industry - Deezer" is an outstanding example of a marketing case study. The music streaming industry is among the modern-day industries tremendously affected by the increased internet and mobile innovation. Indeed, during the last half a decade, the industry has become among the fastest-growing ventures.
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Marketing Communications Mix Strategies Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Marketing Communications Mix Strategies" is a wonderful example of a Marketing Case Study. Integrated market communication is a broad subject yet its increasing importance in achieving a competitive edge for an organization cannot be overlooked. Muller Company is the marketing and realization of position one in the sales of its yogurt brands.
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Developing Workplace Policy and Procedures for Sustainability - Starbuck Marketing Assignment
11 pages (4112 words) , Download 0 , Assignment
Free
The paper "Developing Workplace Policy and Procedures for Sustainability - Starbuck" is a perfect example of a marketing case study. The idea of sustainability emerged back in the early 1970s (Edwards, 2005, p. 5). Currently, several companies who have since embraced sustainability as a way of creating a good rapport with the community they operate in and as a form of competitive advantage.
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Tourism And Hospitality Marketing Marketing Case Study
10 pages (2956 words) , Download 0 , Case Study
Free
The paper "Tourism And Hospitality Marketing" is a great example of a Marketing Case Study. Launching and successfully marketing an experienced product can be a challenging undertaking. In this report, the Melbourne Musicland Pop Festival is introduced as an experienced product targeting Millennials.
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Kogan Targets Online Grocery Market Marketing Case Study
4 pages (1335 words) , Download 0 , Case Study
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The paper "Kogan Targets Online Grocery Market" is a wonderful example of a Marketing Case Study. In order for Kogan to remain sustainable and reliable in the industry, it mostly targets online shoppers from most cities in Australia (Tufvesson & Skelton, 2009. Kogan being a reputable online electronics seller has diversified and identified a market that hasn’t been tapped and ventured into it.
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Entry Strategies and the International Human Resource Strategies Marketing Coursework
13 pages (3801 words) , Download 0 , Coursework
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The paper "Entry Strategies and the International Human Resource Strategies " is an outstanding example of marketing coursework. The rapid change in the business environment has made competition intensified as the business scramble for customers. In the phase of such competition, choosing to remain within the domestic markets is considered not the best strategy for the company to survive.
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Market Entry Strategies that Facilitates Entry of Companies into the International Markets Marketing Coursework
13 pages (3583 words) , Download 0 , Coursework
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The paper "Market Entry Strategies that Facilitates Entry of Companies into the International Markets" is a great example of marketing coursework. For numerous reasons, organisations adopt modes to penetrate foreign markets and seek novel distribution channels. International organisations can enter into foreign markets via different strategies where each strategy offers distinctive benefits and costs.
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Social Media Marketing Communications Marketing Term Paper
14 pages (3753 words) , Download 0 , Term Paper
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The paper "Social Media Marketing Communications" is a perfect example of a Marketing Term Paper. Marketing communications are used to define the relationship between an organization and its customers (The open university, 2015). The relationship is represented by the message and media used to reach the customers. I will focus on McDonalds Cooperation’s marketing communications campaign.   
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Sales Promotion and Public Relations Marketing Case Study
12 pages (4065 words) , Download 0 , Case Study
Free
The paper "Sales Promotion and Public Relations" is a wonderful example of a Marketing Case Study. The Coca Cola Company is one of the largest manufacturers of soft drinks in the world (Bell 2004). Besides being a manufacturer of non-alcoholic beverages, the company also distributes and markets its products. Coca-Cola is the flagship brand of the company. 
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Development of a Knowledge-Based Design Support System for Product-Service Systems Marketing Case Study
8 pages (2759 words) , Download 0 , Case Study
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The paper entitled "Development of a Knowledge-Based Design Support System for Product-Service Systems" is a wonderful example of a Marketing Case Study. Competition and customer’s changing requirements and expectations require organizations to customize services and products to reflect the market dynamics.
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Classical and Contemporary Management Theories, Current Trends in Customer Management Practices Marketing Literature review
6 pages (1873 words) , Download 0 , Literature review
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The paper “Classical and Contemporary Management Theories, Current Trends in Customer Management Practices” is an engrossing example of a literature review on marketing. The classical theories in management were developed as early as during the age of the industrial revolution and were majorly skewed towards the improvement of productivity and efficiency.
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Special Issue on Recent Trends in the Food Industry and Food Chain Marketing Case Study
16 pages (5292 words) , Download 0 , Case Study
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The paper "Special Issue on Recent Trends in the Food Industry and Food Chain"  is a great example of a Marketing Case Study. The report gives a detailed marketing strategy that Domino’s Pizza should take up for its chicken prawn pizza product. The paper reviews the firm’s background and growth opportunity with the focus of whether there are evident.
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Capitalizing on the Value of a Brand Name Marketing Case Study
11 pages (3455 words) , Download 0 , Case Study
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The paper "Capitalizing on the Value of a Brand Name" is a great example of a Marketing Case Study. The Coca-Cola brand declares its purpose as the mission to create value and inspire optimism and happiness through refreshing the world and making a difference (Coca-Cola® | Taste The Feeling!). The vision for Coca-Cola notes that the brand intends to create a workplace. 
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Criteria Used to Enter the Russian Automotive Industry Marketing Case Study
15 pages (4091 words) , Download 0 , Case Study
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The paper "Criteria Used to Enter the Russian Automotive Industry" is a great example of a Marketing Case Study. The automobile industry in Europe has staggered significantly after the recent 2008-2009 global financial crisis. Apparently, Russia was not an exception to the financial crisis. The sale of cars significantly dropped in the year 2014 as a result of the sanctions. 
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Contemporary Strategic Marketing Marketing Case Study
8 pages (2240 words) , Download 0 , Case Study
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The paper "Contemporary Strategic Marketing" is a great example of a Marketing Case Study. The report focused on the marketing strategy for Bindle, which is an Australian gift selling company, located in Melbourne (Bindle, 2016). With the rising level of competition within the industry, companies are focusing on expanding their operations in other sectors. 
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Internet-Marketing And Electronic Commerce Marketing Case Study
8 pages (2189 words) , Download 0 , Case Study
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The paper "Internet-Marketing And Electronic Commerce" is a great example of a Marketing Case Study. This is a fully researched report on the intended marketing plan of SDT Securities limited. This is a security company that has been operational in the United Kingdom since 1983. This report covers various approaches that are crucial to the implementation and adoption of internet marketing.
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Marketing Innovation Strategy And Marketing Performance Marketing Case Study
8 pages (2421 words) , Download 0 , Case Study
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The paper "Marketing Innovation Strategy And Marketing Performance" is a wonderful example of a Marketing Case Study. Blackmore is a leading healthy and nutritious drinks producer that consistently introduces varieties of healthy beverages. This report is a marketing plan for the new product, Aloe and White grape which will be a healthy beverage targeting the family-oriented market segment. 
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Reebok Company Brand Audit Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Reebok Company Brand Audit" is an outstanding example of a marketing case study. The objective of the Reebok Company brand audit is to conduct a detailed analysis of the current state of the brand. The study aims to determine the brand’s quality that is effective and those that are not in the current market. As a result, it helps give a picture of how the brand can be restructured for better results.
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American Apparel Vertically Integrated into Downtown LA - Identification of Strategic Issues Marketing Case Study
9 pages (2610 words) , Download 1 , Case Study
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The paper “American Apparel Vertically Integrated into Downtown LA - Identification of Strategic Issues’” is a comprehensive variant of a case study on marketing. American Apparel deals in basic apparel and branded fashion. This company implements vertical integration in the manufacturing, distribution, and retail sectors handling its branded products.
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E-Procurement Challenges Facing Boeing Australia Limited Marketing Case Study
8 pages (2323 words) , Download 1 , Case Study
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The paper 'E-Procurement Challenges Facing Boeing Australia Limited" is a good example of a marketing case study. E-procurement entails the internet utilization by companies to purchase or procure services and goods, ensure the advertisement of goods, manage services, select vendors, organize contracts’ fulfillment, as well as effect payments (Neef 2011, p. 28).
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Geely's Business External Environment Marketing Case Study
10 pages (2926 words) , Download 0 , Case Study
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The paper “Geely - Business External Environment” is a spectacular variant of a case study on marketing. Established in 1986 by Li Shufu, Geely is a multinational corporation that manufactures and sells automobiles to China and other countries such as Sweden and the United Kingdom. Initially, the company was a refrigerator manufacturer that targeted Chinese companies.
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Developing An Advertising Campaign Marketing Case Study
5 pages (1732 words) , Download 0 , Case Study
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The paper "Developing An Advertising Campaign " is a perfect example of a Marketing Case Study. Bounce fitness requires an advertisement for the purposes of boosting its sales. The aim of the advertisement campaign is to popularize the company as well as its products and services in order to improve sales.
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Coffee Wars in India - Cafe Coffee Day Takes on the Global Brands by Yoffie and Bijlani Marketing Article
8 pages (2528 words) , Download 0 , Article
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The paper “‘Coffee Wars in India - Café Coffee Day Takes on the Global Brands by Yoffie and Bijlani” is a dramatic variant of the article on marketing. This essay is an analysis of the case titled ‘Coffee Wars in India: Café Coffee Day Takes on the Global Brands’ by Yoffie and Bijlani (2014). The case is about Café Coffee Day (CCD), a successful coffee retail chain in India.
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Red Bull Brand Audit Marketing Case Study
10 pages (2767 words) , Download 2 , Case Study
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The paper “‘Red Bull Brand Audit” is a thoughtful variant of a case study on marketing. Red Bull as an energy drink, the exploitation of its audit has several objectives that are projected towards achieving the goals of the Company. One of the common but major objectives is to provide enlightened information on the perspective of the potential customers.
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Current Situation in UAE and Strategic Plan Marketing Case Study
20 pages (6010 words) , Download 0 , Case Study
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The paper "Current Situation in UAE and Strategic Plan " is a good example of a marketing case study. The current situation in UAE where workers are more drawn to the private sector rather than government employment indicates that the existing Human Resource management is to blame for the shift. As a matter of fact, the workforce within the UAE labor force is experiencing low citizen participation in employment at Emiratis.
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Reducing the Risks Associated with Marketing Decision Making in Indonesia Marketing Case Study
6 pages (1789 words) , Download 0 , Case Study
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The paper 'Reducing the Risks Associated with Marketing Decision Making in Indonesia" is a perfect example of a marketing case study. Marketing research methods have expanded dramatically in recent years. No company exist without using market research to enhance their operations in one way or another (Cavusgil, 2009).
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