Free

KAYAKs Multi-Sided Market - Case Study Example

Add to wishlist

Summary

The paper "KAYAK’s Multi-Sided Market" is an outstanding example of a marketing case study. This paper seeks to delineate as well as critically evaluate KAYAK’s Multi-sided market. Besides, the paper will also highlight the different types of intellectual property that are significant to KAYAK. Established in 2004, KAYAK is an international firm, which is primarily focused on improving the online travel services…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.6% of users find it useful

Subject: Marketing
Type: Case Study
Level: College
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "KAYAKs Multi-Sided Market"

CHECK THESE SAMPLES OF KAYAKs Multi-Sided Market

Multi-Segment Model and Buyers Perspective Analysis of a Hotel Accommodation

With many small hotels coming up as niche or mass market operators, the competition has increased tremendously and thus the hotels and accommodation agencies are trying hard to differentiate themselves and their services by finding innovative ways to retain their competitive advantage....

16 Pages (4000 words) Assignment

International Human Resource Management and Cross-Cultural Training

… The paper "International Human Resource Management and Cross-Cultural Training" is a good example of a literature review on human resources.... Globalization increases the need for HRM to evolve and expand to support the human resources need of international organizations.... IHRM should implement strategies that can reduce stress caused by competition and global staffing needs....

12 Pages (3000 words) Literature review

C-Kayak Australia Pty Limited

… The paper “C-Kayak Australia Pty Limited - Marketing Objectives, Target market and Positioning, Approach to an Appropriate Marketing Mix” is a convincing example of a case study on marketing.... C- Kayak Australia Pty Limited is an Australian Kayak company; it is a market leader in its niche.... The paper “C-Kayak Australia Pty Limited - Marketing Objectives, Target market and Positioning, Approach to an Appropriate Marketing Mix” is a convincing example of a case study on marketing....

8 Pages (2000 words) Case Study

Total Quality Management Implementation

… The paper "Total Quality Management Implementation " is an outstanding example of management coursework.... nbsp;With the rising trend of globalization and increased quality management practices, total quality management has become a universal phenomenon.... Following its emergence, TQM has become one of the core development strategies in the field of organization management sciences, and it is widely employed globally....

13 Pages (3250 words) Coursework

KAYAKs Multi-Sided Market Analysis

… The paper 'KAYAK's multi-sided market Analysis" is a good example of a marketing case study.... The paper 'KAYAK's multi-sided market Analysis" is a good example of a marketing case study.... In the first instance, the report will explain and evaluate the multi-sided market of KAYAK.... KAYAK's multi-sided market Analysis According to Rocher & Tirole (2008), multi-sided markets refer to the markets in which platforms tend to offer or provide interaction services to two or more categories of the end-users....

5 Pages (1250 words) Case Study

Analysis of Kayaks Multisided Business

To the multisided business, the network effect serves as a competitive advantage and a potential barrier to new market entrants (Rysman 2009, p.... Kayak has pioneered a successful multisided market for travelers and travel service providers.... … The paper "Analysis of Kayak's Multisided Business" is a perfect example of a business case study....

6 Pages (1500 words) Case Study

Competition in the Australian Banking Industry

The Bank has continued with its upward trend in terms of growth and elevated consumer base and despite the economic recession in 2008, Westpac has sustained a constant market share both in the Australian population and internationally.... This firm is an interesting case study for analysis based on its exemplary strategic approach towards increased market share amid immense competition in the Australian Banking industry.... In regard to strengths, is that the firm has an already established market share and has a robust reputation for high-quality services among its consumers....

6 Pages (1500 words) Case Study

Westpac Banking Corporation Company Overview

The Bank has continued with its upward trend in terms of growth and elevated consumer base and despite the economic recession in 2008, Westpac has sustained a constant market share both in the Australian population and internationally.... … The paper "Westpac Banking Corporation Company Overview" is a perfect example of a business case study....

6 Pages (1500 words) Case Study