Marketing Essays

The paper "Sports Funding and Sponsorship Deal" is a  remarkable example of a case study on marketing. Melbourne City Football Club can be described as a professional football club, which is located in Melbourne, Victoria, Australia (Danforth, 2001). A very competent football club takes part in the Australian football league competition. 

The paper "Digital Strategy Plan for Mantra Group Limited" is a great example of a case study on marketing. Established in September 2009, Mantra Group Limited is an Australian Company that provides accommodation and other hospitality-related services (Mantra Group, 2017). It is a resort and hotel operator and marketer.

The paper "New Marketing Strategy Based Upon Nike E.A.R.L Self-Lacing Shoe" is a wonderful example of a case study on marketing. This piece focuses on Nike E.A.R.L self-lacing shoe, which is commonly referred to as HyperAdapt 1.0. A pair shoe costs a staggering $720 thanks to their power laces which enable the wearers to focus on their race since the shoes are tied automatically.

The paper "Marketing - I-Fun Game Console " is an outstanding example of a marketing case study. The marketing mix (product, place, price and promotion) is critical in product penetration strategy. This in turn guarantees higher sales and thus the success of the product and subsequent market leadership of the company as it allows marketers to address the value needs of a given market segment which ensures brand equity.

The paper "Mission, Social Values and Ethical Principles at SportUNE" is a perfect example of a case study on marketing. This report has been prepared in a comprehensive manner to focus on the strategic marketing plan of SportUNE. SportUNE is a non-profitable organization which is an entity controlled by the University of New England.

The paper "Critical Analysis of Starbucks Coffee Marketing Strategy" is a cool example of a Marketing case study. Starbucks Corporation is a name to reckon with. Founded in Seattle, WA, in 1971, the company has emerged as a premier marketer, roaster, and retailer in the specialty coffee segment throughout the world.

The paper “Samsung Group External Environment Analysis” is a meaningful variant of a case study on marketing. Samsung is a global brand that deals with what is universally known as the ‘White Goods’ around the world. In simple terms, the Samsung group operates in the market of customer gadgets and appliances (SGSG, Web).

The paper "Suitable Strategic Market Programs for UNE Life" is an outstanding example of a marketing case study. In the current market situation, strategic planners strive to create more value for their products with an aim of reducing costs and looking into ways by which to grow domestic markets in addition to building new markets and revenues.

The paper "Marketing Strategies for UNE Life" is an outstanding example of a marketing case study. The University of New England is an institution that offers both academic and recreational services to its staff and students. The University is located in Armidale, a city in the Northern Tablelands, New South Wales of Australia.

The paper "Marketing Strategy for Apple Inc" is an outstanding example of a marketing case study. Apple Inc. stands out as one of the most prosperous business entities keep track of the factors that influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line.

The paper "The Advertisement Strategy of Apple in the 21st Century" is an outstanding example of a marketing case study. Unlike the previous years, marketing in the 21st century has seen a turn of events due to changes in consumer habits and perceptions. Even though companies still have access to the traditional tools of marketing, a range of online tools has also been adopted in the contemporary marketplace marketing.

The paper "Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 " is an outstanding example of a marketing case study. Apple`s iPhone 7 is the latest electronic device proudly innovated by the largest electronic company in the world. Apple`s iPhone 7 is an upgraded model of the other subsequent iPhone models and thus is designed with enhanced and intuitive features that make it the world’s leading tablet.

The paper “LG Marketing Mix and Suggestions on How to Deal with Marketing Mix” is a bright example of a marketing case study. LG Electronics is a multinational company that deals with electronic goods based in Seoul South Korea. The company has several networks across the globe and was founded way back in 1958 with the aim of meeting the needs of domestic consumers.

The paper "Red Wine Import to Canada - Rezwine Pvt" is an outstanding example of a marketing case study. This paper discusses the feasibility options for Rezwine Pvt. Ltd., a wine manufacturing company based in Australia, to enter the Canadian wine market as an Exporter. Considering that Canada is a very strong market for Australian wine, and is dominated by imported wine, the paper presents a PESTLE analysis.

The paper "Coca-Cola Company Globalization Trend" is an outstanding example of a marketing case study. The Coca-Cola Company was founded in 1886 and has its headquarters in Atlanta, Georgia, in the United States. It has distribution points in a number of countries in the world and about 74% of its products are sold outside the United States.

The paper "International Marketing - Frankland River Olive Company " is an outstanding example of a marketing case study. This report recommends a country best suitable for Frankland river olive company ltd to invest in. The research had two destinations in mind, Sweden and Venezuela. Thorough research was conducted on the political, economic, cultural, social and technological status of these two countries.

The paper "The Websites of Toyota, Honda, and Mitsubishi" is an outstanding example of a marketing case study. Toyota started in 1937 and is one of the pioneers in the automobile industry. The company is based in Japan and since its operation has grown its business over the entire world. The company performs in different segments like automobiles, commercial vehicles, engines, and motorcycles.

The paper "Marketing Strategy - iPhone 6" is an outstanding example of a marketing case study. Organizations must formulate marketing strategies that will give them competitive advantages in the market and ensure that they position their products as the best option. Imperatively, such organizations, especially in the information communication technology industry must understand the market forces for sustainable growth.

The paper "Increasing Global Market Presence of Lenovo Company" is a perfect example of a case study on marketing. The Lenovo Company is one of the top-selling high technology entities in the global market segments. The company successfully markets computers and mobile phone products in four major global market segments.

The paper "Possibility of Apple Inc Entering into Turkish Market" is an inspiring example of a case study on marketing. Organizations expand into international markets for various reasons and one of the keys to the success of international firms is to actually evaluate the markets and property scrutinize the overall macro environment before making a decision to enter the market.

The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision.

For instance, it invests substantial resources and time towards the production of coffee. It also portrays much passion and enthusiasm towards producing a range of espresso-based coffee that is at the heart of their brands. Additionally, Caffe Nero uses a unique Italian style blend composed of diverse beans in meeting its production objectives.

The paper "Market That the Monster Company Operates in" is a perfect example of a case study on marketing. Monster is an energy drink produced in different countries all over the world, the products have been under various innovative measures to ensure that customer satisfaction is attaining ensure that there is customer sustainability.

The integral part when making an advertising campaign is the campaign theme, which is essentially the central message of the advertising campaign that sets its tone. It should be enhanced in a way that will make the advertising campaign be appealing for a substantial period that will have an impact on the targeted market.

That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe and the United States. 

Alexander Dennis is a bus and coach manufacturing company based in Glasgow Scotland and has manufacturing partners in various parts across the globe, such as Canada, Australia, New Zealand, and the U.S.A. the company has employed over 2300 people in the United Kingdom, America, and the Asia Pacific, focused on the manufacture of state of the art buses.

The paper "Market Communication Plan for the Launch of Marc Jacob Perfume" is a perfect example of a case study on marketing. An incredible aroma like Marc Jacobs Perfume for Males will continually draw swarms towards you. It gives the confidence-to head into any getting with such a feeling, to the point that makes you imagine that an emissary, your outsider position regardless.

Commercial advertisements at present have taken the center of marketing and all the huge companies are daring to pay high prices to have their advertisements aired on the televisions, radios, and newspapers. Similarly, these companies are exploiting the free social media websites such as YouTube, Facebook, Twitter, and many others

The paper "Chanel’s Position Strategy" is an outstanding example of a marketing case study. Chanel fashion house as founded by the French designer, Gabrielle Bonheur Coco Chanel in 1909 in France (Okonkwo, 2007). As a fashion designer, Coco Chanel was profoundly associated with menswear-inspired fashion and more modernist fashion philosophy.

The paper "Marketing Mix of Coca-Cola" is an outstanding example of a marketing case study. I am working for ‘Global Marketing Solutions plc.’ as a senior marketing consultant. In this report on International Marketing, I have chosen Coca Cola as a global brand. International marketing defines the implementation of the marketing principle and theories in more than one country.

Customers are integral ion any business. Customers will shop depending on their preferences or trends in the market. Customers determine the number of products supplied to the market by a given firm. The duty of each firm is to determine customer behaviors and plan their marketing strategies based on these trends. 

The paper "New Markets Opportunity for Breezy Auto Parts Company" is an outstanding example of a marketing case study.  Currently, Breezy Automotive Supplier Company is facing a challenging situation. If we look at the past history of the company then we may come to know that Breezy Company has enjoyed a strong position as a mega supplier for the major portion of the market for the North American automobile manufacturing industry.

The paper "Promotional and Advertising Strategies - Toyota and Ford" is an outstanding example of a marketing case study. The rapid growth of the economy and the high purchasing power of the population in different countries all around the world have greatly influenced the way automotive industry do their businesses.

The company designs high-quality electronics, computers, and computer software. It is also the innovator of iPods, iPhones, iPods, Mac Os. X operating system. The company has been successful and boosts as the most valuable company in the world. Its operations have led to the expansion of its stores in more than ten countries and online stores.

Generally speaking, the paper "Marketing for Audi: a Roadmap for Game-Change " is an outstanding example of a marketing case study. The innovative spirit remains a leading one in the modern firm because the competitive dynamics of each industrial market is changing dramatically with the passage of time.

Integrated marketing communication is a widely used concept that ensures all marketing related communications are properly integrated with each other. In the modern competitive smartphone industry, it is highly important to use all promotional tools in a harmony. In the case of integrated marketing, the usage of various media together is highly important.

The paper "Compensation Strategy of Nokia Corporation" is an outstanding example of a marketing case study. To strategically manage the wealth of human capital, human resource management designs and develops or adopts various techniques such as compensation, performance-based pay system and reward and recognition.

Apple Inc. is a multinational organization based in California in America. It manufactures and sells consumer electronic products such as personal computers and computer software. The most common brands include Macintosh computers, iPad, iPod, and iPhone. Other products include iTunes, iWork, Logic Studio, Mac OS X, Final Cut Studio, Safari Browser, and iOS.

The paper "The Business Environment of PhotoBin Co." is a perfect example of a case study on marketing. PhotoBin Inc. is among the fastest-growing companies in the world. It is a portrayal of the potential in the unique environment in which it operates. The rapid growth rate is a result of effective management and marketing strategies employed by the management of the company.

MYPHONE Company is a smartphone business with international locations in two continents in Asia and Europe. The company aspires to be the leading smartphone seller in Asia and Europe. The company offers smartphones in four different segments; households, high-end households, companies and high-end companies

The paper "Analysis of Panda Express Market Environment" is a perfect example of a case study on marketing. Panda Express is an American-style Chinese fast-food chain of restaurants based in the United States. The company serves American Chinese Cuisine operating within the US casinos, shopping malls, supermarkets, airports, malls, and college campuses.

Customers of the UK are very much conscious about price rather than quality. They are also very tech-friendly. This resulted in a high penetration of smartphones in the UK market. This case also focuses on the issues that though the Smartphone companies are trying to increase its market share but lowering its price, still they are not very successful.

The paper "Analysis of the Integrated Marketing Communications Mix Strategies of Smartphone brand" is a perfect example of a case study on marketing. In the modern world, which is driven by ICT, marketing has undergone significant changes. The introduction of new information and communication technologies has presented opportunities and challenges to marketers.

Samsung’s products are usually meant for every group in society and that explains the popularity the company has enjoyed. However, as indicated earlier, the attitudes in society have changed with regard to how people view Apple. To many, owning an Apple gadget is viewed as an achievement and high class.

The growth of Subway in the United Arab Emirates has been attributed to a favorable business environment. The UAE has a diverse population with a population estimate of eight million. There is a high population in the cities within the region and a high number of expatriates, who have contributed to the high population in the region.

The paper "Meeting Customer Needs - Apple" is an outstanding example of a marketing case study. In this fast-evolving world of information technology, a clear understanding of customer needs is very important. To offer good service to customers, it is necessary for the companies to know who their customers are as well as what they desire.

The paper "Han Dynasty Restaurant" is an outstanding example of a marketing case study. In the modern world of business operations, the ability of any organisation to create a powerful brand that adequately addresses the needs of the consumers is the most significant factor that determines the performance of the organisation in the industry.

The paper "Consumer Behaviour: L’Oreal Shampoo " is a great example of a case study on marketing. Consumer behavior is an implicit study of psychology and economics in which a group of individuals is examined to understand the procedure they apply for the purpose of adopting products and services that will best satisfy their needs (Griffin and Moorhead, 2009).

The paper 'Ryan Air External and Internal Environment Analysis" is a great example of a marketing case study. Ryan Air is recognized as one of the low-fare European Airline. The primary aim of this report is to analyze the strategies of Ryan Air critically and investigate the reasons for its decline in the profit margin and the challenges it faced in the industry.

The paper ''Relationship Marketing'' is a great example of Marketing case study. British Airways is the biggest airline in the UK operating international scheduled flights. The carrier serves over 300 destinations in the world and operates on the principle of flying at the most “convenient times and being in the best-located airports in the world”.