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Marketing Essays

Result for Subject Marketing:
19897 essays
Analysis of the Services of Virgin Media Plc. to Launch Their Business in China Marketing Case Study
11 pages (3393 words) , Download 0 , Case Study
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Context analysis is the first stage of the market communication planning procedure of any organization to launch their products and services in a new market. This analysis is generally used by businesses to determine the different communication drivers which may affect their marketing strategies in new market locations.
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Netflix: Controlling and Harmonising Brand Identity, Image, and Personality Marketing Case Study
14 pages (4074 words) , Download 0 , Case Study
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The ability of the organization to memorize and suggest related programs for the customers adds to their advantage. The reason is that they are able to learn the customer's brand personality thus learning their preferences. They are able to come up with a similar TV series of films that are in line with these tastes and preferences of the customers
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The Retail Market of China Marketing Case Study
11 pages (3048 words) , Download 0 , Case Study
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The paper "The Retail Market of China " is an outstanding example of a marketing case study. Globalization in the retail industry is a contemporary phenomenon that has unlocked sales opportunities for many big retailers of the western countries in the markets of emerging nations through a blend of exporting best practices and modifying existing standards to meet local demands.
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Kratos, Creating a Brand Name Marketing Case Study
10 pages (3225 words) , Download 0 , Case Study
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The strategic management of the brand mainly deals with managing the tangible and intangible aspects and characteristics of the brand. The tangible features of the brand comprise the price, product, and packaging and the intangible features of the brand deals with the emotional connection or relation with the product.
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Sales Plan for Courier Pak in Kingston upon Thames, UK Marketing Case Study
9 pages (2682 words) , Download 0 , Case Study
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The paper "Sales Plan for Courier Pak in Kingston upon Thames, UK" is an outstanding example of a marketing case study. The global transportation and logistics industry is a growing industry that covers a different and wide range of service providers whose main role is to provide services in different modes of transport.
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Brand Community and Ethical Branding in the case of Apple Marketing Case Study
11 pages (3175 words) , Download 0 , Case Study
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The brand holds the answer to the aspirations of the consumer for an ideal product and creates a solid trust in a world full of similar products and services. A brand is a link between customers and products of the brand because it mediates particular moral concepts that embrace emotional, functional, and self-affirmation benefits.
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Sales Plan FedEx Office in Kingston Marketing Case Study
10 pages (2667 words) , Download 0 , Case Study
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The paper "Sales Plan FedEx Office in Kingston" is an outstanding example of a marketing case study. The sales plan will focus on a new office in Kingston it will be based on the market opportunity and also the tactics and other forms the company will be able to achieve their targets and expand their market share.
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Amazon - External and Internal Audit Marketing Case Study
20 pages (5042 words) , Download 0 , Case Study
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The paper "Amazon - External and Internal Audit" is an outstanding example of a marketing case study. Amazon.com Inc is one of the pioneer online retailers that experienced an expansion in the late 1990s. The company offers a number of product selection that include books, videos, CDs, electronics, DVDs, home appliances and apparel, toys and tools.
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The Apple iWatch Launch Marketing Case Study
7 pages (2041 words) , Download 1 , Case Study
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The paper "The Apple iWatch Launch" is an outstanding example of a marketing case study. As technological advancements go a notch higher, the latest competition frontier now will revolve around smart wearable devices. Already tech giants such as Samsung, Xiaomi and other industry leaders have made debuts in the market with the launch of wrist-warn gadgets.
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Dolce and Gabbana's Success Secret Marketing Case Study
6 pages (1821 words) , Download 0 , Case Study
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Dolce and Gabbana are one of the most successful firms in the sale of luxury products. Stefano Gabbana and Domenico Dolce were responsible for the stylistic and creative design of the brand’s products. The company designs manufacture and distribute leather goods, timepieces, footwear, fine jewelry, accessories, and high-end clothing.
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Emerging Market Economy - Sanpower Group Marketing Case Study
12 pages (3588 words) , Download 0 , Case Study
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The paper "Emerging Market Economy - Sanpower Group " is an outstanding example of a marketing case study. The paper discusses the ways through which, Sanpower Group Co. Ltd., a Chinese conglomerate company that has made sustainable acquisitions of companies located in the UK, the US, and Israel.
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Microsoft Acquires Facebook Marketing Case Study
17 pages (4520 words) , Download 0 , Case Study
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The paper "Microsoft Acquires Facebook" is an outstanding example of a marketing case study. Microsoft is the world-leading Software Company founded by Bill Gates and Paul Allen in 1975 while Facebook is a social networking website founded by Harvard student and was launched in the year 2004 by Mark Zuckerberg.
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Strong Cultural Embrace of the Starbucks Brand in the United States Marketing Case Study
13 pages (3931 words) , Download 1 , Case Study
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The following paper under the title 'Strong Cultural Embrace of the Starbucks Brand in the United States' is a great example of a marketing case study. Market entry into a foreign market takes considerable planning, foresight, and strategic talent in order to ensure the long-term success of the entry.
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Customer-Corporation Relationship Marketing Case Study
12 pages (3536 words) , Download 0 , Case Study
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To attract customers through relationship marketing, advertising, promotion, and branding methods are used. To retain customers’ relationship marketing employs tactics, which include the right quantity and quality, competitive prices, customer satisfaction focus loyalty cards, and employing excellent customer service (Egan and Harker, 2005:130).
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Consumer Loyalty - Marks & Spencer Marketing Case Study
12 pages (3913 words) , Download 0 , Case Study
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The paper "Consumer Loyalty - Marks & Spencer " is an outstanding example of a marketing case study. In order to show how a company’s business operations can attract or block customers’ loyalty, a primary survey investigating how participants perceived Marks & Spencer (M&S) was conducted. The survey used the primary method of data collection using a questionnaire as the research instrument.
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Sustainability-led Marketing of Marks and Spencers Marketing Case Study
6 pages (1973 words) , Download 0 , Case Study
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Doing continuous market surveys and listening to the customers helped Marks and Spencer to understand their market and therefore acted appropriately. Marks and Spencer’s also noted that it is a weakness to employ the same strategies for a long time. Continuous innovation and the invention of new marketing strategies are solutions to good sales. 
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Integrated Marketing Strategies - Coca-Cola Marketing Case Study
12 pages (3455 words) , Download 1 , Case Study
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The paper "Integrated Marketing Strategies - Coca-Cola " is an outstanding example of a marketing case study. Integrated Marketing Communication (IMC) is an implementation of reliable brand messaging across various marketing channels and various marketing methods in order to support each other. IMC is an approach to planning interactions that enables companies to generate better results from their campaigns.
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The Pampers Baby Diapers Ad Campaign Marketing Case Study
9 pages (2854 words) , Download 0 , Case Study
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The paper “The Pampers Baby Diapers Ad Campaign ” is an intriguing example of the marketing case study. The paper makes a close analysis of the ads campaign on ‘Pampers Baby Diapers’ a product manufactured by Procter & Gamble and sold through multiple outlets. This is a product born in the 1950s as an idea of Victor Mills; an American and an employee of Procter & Gamble.
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Advertisement by Mercedes-Benz with Roger Federer Marketing Case Study
6 pages (1708 words) , Download 0 , Case Study
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The pattern of civilization especially in most countries contributed to class among races. The Turks in Germany, for instance, served in low paying positions contrary to their counterpart German workers. Immigrants have diverse social obstacles and challenges. Low wages offered to them, for insistence, affected their social class.
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Risk Management - Westfield Body Shop Marketing Case Study
8 pages (2264 words) , Download 0 , Case Study
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The paper "Risk Management - Westfield Body Shop " is an outstanding example of a marketing case study. Many people use organic products because skin-care is a vital aspect, especially among women. In ancient time, people used various ways to nourish the skin despite the fact that manufactured oil products were lacking. The nourishment was in response to pain stimuli.
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Coco Chanel Marketing Marketing Case Study
9 pages (2690 words) , Download 2 , Case Study
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The paper "Coco Chanel Marketing" is an outstanding example of a marketing case study. Chanel S.A. is a privately held company that operates in the fashion industry. It offers a broad product assortment including designer apparels, footwear, accessories, beauty care products and perfumes. The French-based company is engaged in operating boutiques and stores in Europe, the Northern and Southern Americas, Middle East and Asia.
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Marketing Strategy and Product Uniqueness of Jacuzzi Marketing Case Study
9 pages (2729 words) , Download 0 , Case Study
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The paper "Marketing Strategy and Product Uniqueness of Jacuzzi " is a good example of a case study on marketing. An increase in population has brought forth the demand for housing and social amenities. Large tracks of land which were once bushy are now in high demand for construction purposes.
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Sport Funding and Sponsorship Deal Marketing Case Study
11 pages (3334 words) , Download 0 , Case Study
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The paper "Sports Funding and Sponsorship Deal" is a  remarkable example of a case study on marketing. Melbourne City Football Club can be described as a professional football club, which is located in Melbourne, Victoria, Australia (Danforth, 2001). A very competent football club takes part in the Australian football league competition. 
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Digital Strategy Plan for Mantra Group Limited Marketing Case Study
6 pages (1881 words) , Download 0 , Case Study
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The paper "Digital Strategy Plan for Mantra Group Limited" is a great example of a case study on marketing. Established in September 2009, Mantra Group Limited is an Australian Company that provides accommodation and other hospitality-related services (Mantra Group, 2017). It is a resort and hotel operator and marketer.
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New Marketing Strategy Based Upon Nike E.A.R.L Self-Lacing Shoe Marketing Case Study
15 pages (3750 words) , Download 0 , Case Study
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The paper "New Marketing Strategy Based Upon Nike E.A.R.L Self-Lacing Shoe" is a wonderful example of a case study on marketing. This piece focuses on Nike E.A.R.L self-lacing shoe, which is commonly referred to as HyperAdapt 1.0. A pair shoe costs a staggering $720 thanks to their power laces which enable the wearers to focus on their race since the shoes are tied automatically.
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Marketing - I-Fun Game Console Marketing Case Study
8 pages (2305 words) , Download 0 , Case Study
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The paper "Marketing - I-Fun Game Console " is an outstanding example of a marketing case study. The marketing mix (product, place, price and promotion) is critical in product penetration strategy. This in turn guarantees higher sales and thus the success of the product and subsequent market leadership of the company as it allows marketers to address the value needs of a given market segment which ensures brand equity.
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Mission, Social Values and Ethical Principles at SportUNE Marketing Case Study
10 pages (2730 words) , Download 0 , Case Study
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The paper "Mission, Social Values and Ethical Principles at SportUNE" is a perfect example of a case study on marketing. This report has been prepared in a comprehensive manner to focus on the strategic marketing plan of SportUNE. SportUNE is a non-profitable organization which is an entity controlled by the University of New England.
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Critical Analysis of Starbucks Coffee Marketing Strategy Marketing Case Study
8 pages (2534 words) , Download 0 , Case Study
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The paper "Critical Analysis of Starbucks Coffee Marketing Strategy" is a cool example of a Marketing case study. Starbucks Corporation is a name to reckon with. Founded in Seattle, WA, in 1971, the company has emerged as a premier marketer, roaster, and retailer in the specialty coffee segment throughout the world.
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Samsung Group External Environment Analysis Marketing Case Study
12 pages (3393 words) , Download 0 , Case Study
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The paper “Samsung Group External Environment Analysis” is a meaningful variant of a case study on marketing. Samsung is a global brand that deals with what is universally known as the ‘White Goods’ around the world. In simple terms, the Samsung group operates in the market of customer gadgets and appliances (SGSG, Web).
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Suitable Strategic Market Programs for UNE Life Marketing Case Study
15 pages (4155 words) , Download 0 , Case Study
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The paper "Suitable Strategic Market Programs for UNE Life" is an outstanding example of a marketing case study. In the current market situation, strategic planners strive to create more value for their products with an aim of reducing costs and looking into ways by which to grow domestic markets in addition to building new markets and revenues.
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Marketing Strategies for UNE Life Marketing Case Study
11 pages (3230 words) , Download 0 , Case Study
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The paper "Marketing Strategies for UNE Life" is an outstanding example of a marketing case study. The University of New England is an institution that offers both academic and recreational services to its staff and students. The University is located in Armidale, a city in the Northern Tablelands, New South Wales of Australia.
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Marketing Strategy for Apple Inc Marketing Case Study
13 pages (3722 words) , Download 0 , Case Study
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The paper "Marketing Strategy for Apple Inc" is an outstanding example of a marketing case study. Apple Inc. stands out as one of the most prosperous business entities keep track of the factors that influence the smooth running of the organization as well as understanding the circumstances can revolutionize the all-important bottom line.
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The Advertisement Strategy of Apple in the 21st Century Marketing Case Study
8 pages (2285 words) , Download 1 , Case Study
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The paper "The Advertisement Strategy of Apple in the 21st Century" is an outstanding example of a marketing case study. Unlike the previous years, marketing in the 21st century has seen a turn of events due to changes in consumer habits and perceptions. Even though companies still have access to the traditional tools of marketing, a range of online tools has also been adopted in the contemporary marketplace marketing.
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Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 Marketing Case Study
7 pages (2004 words) , Download 0 , Case Study
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The paper "Hierarchy of Effects Model of Marketing - Apple`s iPhone 7 " is an outstanding example of a marketing case study. Apple`s iPhone 7 is the latest electronic device proudly innovated by the largest electronic company in the world. Apple`s iPhone 7 is an upgraded model of the other subsequent iPhone models and thus is designed with enhanced and intuitive features that make it the world’s leading tablet.
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LG Marketing Mix and Suggestions on How to Deal with Marketing Mix Marketing Case Study
9 pages (2429 words) , Download 0 , Case Study
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The paper “LG Marketing Mix and Suggestions on How to Deal with Marketing Mix” is a bright example of a marketing case study. LG Electronics is a multinational company that deals with electronic goods based in Seoul South Korea. The company has several networks across the globe and was founded way back in 1958 with the aim of meeting the needs of domestic consumers.
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Red Wine Import to Canada - Rezwine Pvt Marketing Case Study
15 pages (4136 words) , Download 0 , Case Study
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The paper "Red Wine Import to Canada - Rezwine Pvt" is an outstanding example of a marketing case study. This paper discusses the feasibility options for Rezwine Pvt. Ltd., a wine manufacturing company based in Australia, to enter the Canadian wine market as an Exporter. Considering that Canada is a very strong market for Australian wine, and is dominated by imported wine, the paper presents a PESTLE analysis.
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Coca-Cola Company Globalization Trend Marketing Case Study
11 pages (3345 words) , Download 0 , Case Study
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The paper "Coca-Cola Company Globalization Trend" is an outstanding example of a marketing case study. The Coca-Cola Company was founded in 1886 and has its headquarters in Atlanta, Georgia, in the United States. It has distribution points in a number of countries in the world and about 74% of its products are sold outside the United States.
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International Marketing - Frankland River Olive Company Marketing Case Study
17 pages (7202 words) , Download 0 , Case Study
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The paper "International Marketing - Frankland River Olive Company " is an outstanding example of a marketing case study. This report recommends a country best suitable for Frankland river olive company ltd to invest in. The research had two destinations in mind, Sweden and Venezuela. Thorough research was conducted on the political, economic, cultural, social and technological status of these two countries.
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The Websites of Toyota, Honda and Mitsubishi Marketing Case Study
12 pages (3206 words) , Download 0 , Case Study
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The paper "The Websites of Toyota, Honda, and Mitsubishi" is an outstanding example of a marketing case study. Toyota started in 1937 and is one of the pioneers in the automobile industry. The company is based in Japan and since its operation has grown its business over the entire world. The company performs in different segments like automobiles, commercial vehicles, engines, and motorcycles.
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Marketing Strategy - iPhone 6 Marketing Case Study
8 pages (2601 words) , Download 0 , Case Study
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The paper "Marketing Strategy - iPhone 6" is an outstanding example of a marketing case study. Organizations must formulate marketing strategies that will give them competitive advantages in the market and ensure that they position their products as the best option. Imperatively, such organizations, especially in the information communication technology industry must understand the market forces for sustainable growth.
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Increasing Global Market Presence of Lenovo Company Marketing Case Study
20 pages (5500 words) , Download 1 , Case Study
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The paper "Increasing Global Market Presence of Lenovo Company" is a perfect example of a case study on marketing. The Lenovo Company is one of the top-selling high technology entities in the global market segments. The company successfully markets computers and mobile phone products in four major global market segments.
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Possibility of Apple Inc Entering into Turkish Market Marketing Case Study
9 pages (2336 words) , Download 0 , Case Study
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The paper "Possibility of Apple Inc Entering into Turkish Market" is an inspiring example of a case study on marketing. Organizations expand into international markets for various reasons and one of the keys to the success of international firms is to actually evaluate the markets and property scrutinize the overall macro environment before making a decision to enter the market.
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JLR Expansion into the United States Markets Marketing Case Study
22 pages (6225 words) , Case Study
Nobody downloaded yet
The paper "JLR Expansion into the United States Markets" is a perfect example of a case study on marketing. The primary objective of this paper is to highlight potential benefits open to JLR through the expansion of its investments into the United States of America. Proper techniques and processes of decision-making were effectively used to arrive at the decision.
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The Marketing Strategies Used in Caffe Nero in Loughborough Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
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For instance, it invests substantial resources and time towards the production of coffee. It also portrays much passion and enthusiasm towards producing a range of espresso-based coffee that is at the heart of their brands. Additionally, Caffe Nero uses a unique Italian style blend composed of diverse beans in meeting its production objectives.
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Market That the Monster Company Operates in Marketing Case Study
12 pages (3310 words) , Download 0 , Case Study
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The paper "Market That the Monster Company Operates in" is a perfect example of a case study on marketing. Monster is an energy drink produced in different countries all over the world, the products have been under various innovative measures to ensure that customer satisfaction is attaining ensure that there is customer sustainability.
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Analysis of an Advertisement Campaign of Axe Body Spray Marketing Case Study
9 pages (2548 words) , Download 0 , Case Study
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The integral part when making an advertising campaign is the campaign theme, which is essentially the central message of the advertising campaign that sets its tone. It should be enhanced in a way that will make the advertising campaign be appealing for a substantial period that will have an impact on the targeted market.
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Clarks Company Digital Marketing Marketing Case Study
13 pages (3620 words) , Download 2 , Case Study
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That is why the firm has become one of the largest private companies in the United Kingdom with a massive global presence through the extensive employment of digital marketing (Jones, 2012 p, 192-193). Clarks has a massive digital presence in Europe and the United States. 
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Alexander Dennis Ltd Digital Retailing Marketing Case Study
10 pages (2850 words) , Download 0 , Case Study
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Alexander Dennis is a bus and coach manufacturing company based in Glasgow Scotland and has manufacturing partners in various parts across the globe, such as Canada, Australia, New Zealand, and the U.S.A. the company has employed over 2300 people in the United Kingdom, America, and the Asia Pacific, focused on the manufacture of state of the art buses.
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Market Communication Plan for the Launch of Marc Jacob Perfume Marketing Case Study
9 pages (2645 words) , Download 0 , Case Study
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The paper "Market Communication Plan for the Launch of Marc Jacob Perfume" is a perfect example of a case study on marketing. An incredible aroma like Marc Jacobs Perfume for Males will continually draw swarms towards you. It gives the confidence-to head into any getting with such a feeling, to the point that makes you imagine that an emissary, your outsider position regardless.
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Buyer Behaviour and Samsung 2012 Ad Campaign Marketing Case Study
11 pages (3186 words) , Download 0 , Case Study
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Commercial advertisements at present have taken the center of marketing and all the huge companies are daring to pay high prices to have their advertisements aired on the televisions, radios, and newspapers. Similarly, these companies are exploiting the free social media websites such as YouTube, Facebook, Twitter, and many others
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