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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing Strategies - Birmingham Marketing Case Study
9 pages (2539 words) , Download 0 , Case Study
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The paper "Marketing Strategies - Birmingham" is an outstanding example of a marketing case study. Birmingham is found in the culture-rich country of Britain. The city is blessed with a rare-to-find combination of geography and history, dating back to 1400 BC. With its proximal local to the city centre, tourists are treated to a combination of the latest fashions, exotic foods, and traditional bands.
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Market Entry into the Chinese Market by Thorntons Chocolate Marketing Case Study
11 pages (3213 words) , Download 1 , Case Study
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The paper "Market Entry into the Chinese Market by Thornton’s Chocolate" is an outstanding example of a marketing case study. Thornton’s Chocolate was established in the United Kingdom in 1911 by Joseph William Thornton. Through a series of business model evolutions, Thornton’s now boasts annual revenues in the contemporary market of £218 million.
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SAS Horizontal Merger Marketing Case Study
7 pages (1762 words) , Download 0 , Case Study
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The paper "SAS Horizontal Merger" is an outstanding example of a marketing case study. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is at the maturity level of the PLC curve and now focuses on the provision of high-quality services to the passengers.
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Strategy for Entering Qatar Marketing Case Study
16 pages (4254 words) , Download 0 , Case Study
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The paper "Strategy for Entering Qatar" is an outstanding example of a marketing case study. The world is experiencing an economic crunch for the past several years and the energy crisis around the world is the primary reason behind this depression. The oil reserves of the Middle East are running out.
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Furnishings for You: Analysis Marketing Case Study
14 pages (3672 words) , Download 0 , Case Study
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It provides a variety of furniture. The quality of products of the company and the services provided to the customers help it to gain and maintain a reputation in the market. The recent problems that the business is currently facing are the appearance of new competitors and the economic downturn which has forced the customers to reduce their spending.
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International Public Relations - Vera Wang Marketing Case Study
10 pages (2648 words) , Download 0 , Case Study
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The paper "International Public Relations - Vera Wang" is an outstanding example of a marketing case study. The fashion show is aimed at increasing international brand awareness by getting potential customers to know about the company and the brands. Brand awareness will make people know more about the company and also to discover the company (Waiyachote, 2007).
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Multi-Media Retailer: Critical Review Marketing Case Study
9 pages (2542 words) , Download 0 , Case Study
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The paper "Multi-Media Retailer: Critical Review" is an outstanding example of a marketing case study. Multimedia retailing has acquired a significant position in building business equity through the integration of different retailing strategies. This approach is substantially utilized by John Lewis; which is one of the leading retailers operating in the United Kingdom since 1864 when it opened its very first retail shop in London’s Oxford Street.
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Nestle Business Strategy Analysis Marketing Case Study
17 pages (4830 words) , Download 1 , Case Study
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On the other hand, the company has an expert group of managers who engage in generating innovative ideas on products to be produced in emerging markets. To successfully establish a renovated or innovative product into a new and emerging market, a detailed analysis of the company’s SWOT and PEST factors is vital (Porter, 1980; 1985; 2008).
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Improving and Developing Customer Relationships - Sainsbury Marketing Case Study
12 pages (3275 words) , Download 0 , Case Study
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The paper "Improving and Developing Customer Relationships - Sainsbury" is an outstanding example of a marketing case study.  In relationship to Sainsbury, the report focuses primarily on information collection processes to create better relationships with these markets, sources of information to improve knowledge about a key target market, and how to apply this information for superior relationship development.
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E-Business System about Chinese Supermarket in the UK Marketing Case Study
15 pages (4116 words) , Download 0 , Case Study
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The paper "E-Business System about Chinese Supermarket in the UK" is an outstanding example of a marketing case study.  Enhancing marketing strategies includes the implementation of its e-commerce and e-marketing work systems. The research delves into information systems. The research delves into work systems.
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Advertising Campaign Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities.
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International Marketing: Samsung Marketing Case Study
15 pages (3963 words) , Download 0 , Case Study
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The paper "International Marketing: Samsung" is an outstanding example of a marketing case study. Many revolutionary changes were taken place in the business world after the introduction of globalization, liberalization and privatization. At present countries are competing with each other to attract as many foreign direct investments as possible.
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A Marketing Research Plan Marketing Case Study
8 pages (2617 words) , Download 0 , Case Study
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Burger King was made public in the year 2002. At present, Burger King has more than 13000 outlets across 79 countries, along with 35,000 employees. More than 60 percent of its outlets are based in the US and the majority of them are privately owned. The retail chain is owned by a set of two firms, namely 3G Capital and Justin Founders, as well as other shareholders. 
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Ellens Stardust Diner Marketing Case Study
10 pages (2876 words) , Download 0 , Case Study
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The Diner serves classic meals including the conventional potpie for the affluent, American meatloaf, and creamy shakes. The restaurant also offers catering services to parties including birthday parties, Christmas parties, and weddings. The Diner is open on all days of the week.
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Market Entry Options - Chery Cars China Marketing Case Study
8 pages (2508 words) , Download 0 , Case Study
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The paper "Market Entry Options - Chery Cars China" is an outstanding example of a marketing case study. This report deals with the entry mode that can be used by the automobile industry. The Chinese automobile company, Chery Cars, has found itself in a position where it is losing its sales. The automobile company has been a highly successful national venture to date.
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Corporate Strategy and Operations Performance - Zara Marketing Case Study
9 pages (2669 words) , Download 0 , Case Study
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The paper "Corporate Strategy and Operations Performance - Zara " is an outstanding example of a marketing case study. Among the different brands under Inditex SA, clothing retailer Zara is the most profitable brand of the Spanish clothing retail group, which started its operation in 1975 in La Coruna.
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Sun Lover Brochure Package Analysis Marketing Case Study
8 pages (2153 words) , Download 0 , Case Study
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The paper “Sun Lover Brochure Package Analysis” is a felicitous example of the marketing case study. Advertising and marketing have always played a large role in the various business setups that can be found within an investing world. The need for these particular elements in order for a venture to grow cannot be understated and thus a lot of focus has been put on them by the different parties involved.
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Chinese Market Environment Marketing Case Study
9 pages (2488 words) , Download 0 , Case Study
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The paper "Chinese Market Environment " is an outstanding example of a marketing case study. The main objective of this document is offering a report of how the operations strategy covered by competitive priorities tends to be affected by the business environment. The case is based on the Chinese retail sector.
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Fashion Company BCBG Marketing Strategies Marketing Case Study
12 pages (3351 words) , Download 0 , Case Study
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The paper "Fashion Company BCBG Marketing Strategies" is an outstanding example of a marketing case study. The BCBG acronym stands for ‘Bon Chic, Bon Genre' which means ‘good style, good attitude.' Since its formation in 1989 in Los Angeles in the USA, the BCBG Group has grown through ages to become a global fashion house comprising a portfolio of more than twenty brands.
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Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden Marketing Case Study
13 pages (3731 words) , Download 0 , Case Study
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The paper "Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden" is an outstanding example of a marketing case study. The purpose of this project is to deal with the marketing of olive oil products been produced by Boundary Bend limited. The company aims to sell its products in Sweden and Venezuela.
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Attractiveness of Australia for Manufacturing and Service Operations Competitiveness Marketing Case Study
10 pages (2961 words) , Download 0 , Case Study
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The paper "Attractiveness of Australia for Manufacturing and Service Operations Competitiveness " is an outstanding example of a marketing case study. Austrade which is also termed as Australian trade commission is a cooperative union between the Australian government trade and investment development agency.
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Quality Customer Service - Kingsley Hills Guest House Marketing Case Study
9 pages (2571 words) , Download 0 , Case Study
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The paper "Quality Customer Service - Kingsley Hills Guest House" is an outstanding example of a marketing case study. Marketing research helps an organization improve its decision management system by providing information that is accurate, relevant and timely. Every decision an organization makes requires unique information and relevant strategies developed using the information gathered through market research.
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Decoding Nokia's Advertising Campaign Marketing Case Study
8 pages (2080 words) , Download 0 , Case Study
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The paper “Decoding Nokia's Advertising Campaign” is a creative variant of a marketing case study. Requirements for a good advertisement include the fact that it must not only capture the attention of its audience but must also be capable of communicating its intended message to the target audience.
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Marketing in Hospitality Industry Marketing Case Study
12 pages (2635 words) , Download 0 , Case Study
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The growth of competition in the business sphere has enhanced the need for hotels and resorts to increase its brand presence in the market. Developing a sustainable consumer brand perception with the help of appropriate segmentation, targeting and positioning is the primary need for the hotels to boost up their marketing process.
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Market Orientation and Company Profitability: Nivea Marketing Case Study
17 pages (4705 words) , Download 0 , Case Study
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The paper "Market Orientation and Company Profitability: Nivea" is a wonderful example of a case study on marketing. The NIVEA brand has become one of the most recognized ones in the world of beauty care products. Beiersdorf, a German company that owns NIVEA and the NIVEA brands were established a little more than 100 years in 1911.
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Salfordia Construction Entering the Chinese Market Marketing Case Study
24 pages (6992 words) , Case Study
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The paper "Salfordia Construction Entering the Chinese Market" is an outstanding example of a marketing case study. This feasibility report identifies the likelihood for Salfordia to achieve success in a joint venture in the Chinese construction industry. Research has identified an industry that is achieving significant growth rates and is providing billions of USD in revenue for both domestic and foreign firms with a foothold.
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Cadbury's Marketing Strategy Marketing Case Study
12 pages (3337 words) , Download 0 , Case Study
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Marketing management can be stated as a discipline that focuses on a wide array of marketing techniques. They mainly deal with appropriate management of marketing capabilities and resources of a firm. Globalization has resulted in the growth of multinational firms and even enabled companies to market beyond the home country.
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Walmart Marketing Strategies Marketing Case Study
9 pages (2436 words) , Download 0 , Case Study
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The paper "Walmart Marketing Strategies" is an outstanding example of a marketing case study. Wal-Mart was founded in 1950 by Sam Walton in Arkansas. From the 1960s to 1970s, Sam Walton opened the second store in Rogers Arkansas and decided to keep the sales price low due to the competition. This decision made the company attain high sales volume.
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Strategic Resource Managment of the Department Store Marketing Case Study
10 pages (2920 words) , Download 0 , Case Study
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The policies, to be designed, will focus on how effective the workforce and the other stakeholders will positively react to and adopt the change. Such policies will be counteractive to the noted reluctance to change with time, as well as the complacency towards the ever-rising fierce competition both in the domestic and global perspectives. 
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Managing International Operations - Lenovo and China Marketing Case Study
10 pages (2841 words) , Download 0 , Case Study
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The paper "Managing International Operations - Lenovo and China" is an outstanding example of a marketing case study. The world business is changing and the dominant economies like the US, Europe, and Japan, are having stiff competition from the emerging markets multinationals. Over the past years, multinational enterprises from the developed economies have controlled the markets.
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Shirts Locker Company-Digital Marketing Marketing Case Study
12 pages (3356 words) , Download 0 , Case Study
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According to Csheing, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not typically in real-time.
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Competition in the UK Energy Market Marketing Case Study
6 pages (1754 words) , Download 0 , Case Study
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Generally speaking, the paper "Competition in the UK Energy Market" is an outstanding example of a marketing case study. The competition in the UK energy market is deemed to be low, despite the fact that there are several operators who serve as the energy suppliers to the consumers in this market.
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Marketing Planning in Action: Coca-Cola Company Marketing Case Study
12 pages (3644 words) , Download 0 , Case Study
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The marketing strategy that will be used in the introduction of this new product is not the only available one there are a number of other strategies that would have been used. The company could have opted for a completely different distribution system so that this product would be distinguished from the other products produced by Coca-Cola. 
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Analysis of the Services of Virgin Media Plc. to Launch Their Business in China Marketing Case Study
11 pages (3393 words) , Download 0 , Case Study
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Context analysis is the first stage of the market communication planning procedure of any organization to launch their products and services in a new market. This analysis is generally used by businesses to determine the different communication drivers which may affect their marketing strategies in new market locations.
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Netflix: Controlling and Harmonising Brand Identity, Image, and Personality Marketing Case Study
14 pages (4074 words) , Download 0 , Case Study
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The ability of the organization to memorize and suggest related programs for the customers adds to their advantage. The reason is that they are able to learn the customer's brand personality thus learning their preferences. They are able to come up with a similar TV series of films that are in line with these tastes and preferences of the customers
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The Retail Market of China Marketing Case Study
11 pages (3048 words) , Download 0 , Case Study
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The paper "The Retail Market of China " is an outstanding example of a marketing case study. Globalization in the retail industry is a contemporary phenomenon that has unlocked sales opportunities for many big retailers of the western countries in the markets of emerging nations through a blend of exporting best practices and modifying existing standards to meet local demands.
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Kratos, Creating a Brand Name Marketing Case Study
10 pages (3225 words) , Download 0 , Case Study
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The strategic management of the brand mainly deals with managing the tangible and intangible aspects and characteristics of the brand. The tangible features of the brand comprise the price, product, and packaging and the intangible features of the brand deals with the emotional connection or relation with the product.
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Sales Plan for Courier Pak in Kingston upon Thames, UK Marketing Case Study
9 pages (2682 words) , Download 0 , Case Study
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The paper "Sales Plan for Courier Pak in Kingston upon Thames, UK" is an outstanding example of a marketing case study. The global transportation and logistics industry is a growing industry that covers a different and wide range of service providers whose main role is to provide services in different modes of transport.
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Brand Community and Ethical Branding in the case of Apple Marketing Case Study
11 pages (3175 words) , Download 0 , Case Study
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The brand holds the answer to the aspirations of the consumer for an ideal product and creates a solid trust in a world full of similar products and services. A brand is a link between customers and products of the brand because it mediates particular moral concepts that embrace emotional, functional, and self-affirmation benefits.
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Sales Plan FedEx Office in Kingston Marketing Case Study
10 pages (2667 words) , Download 0 , Case Study
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The paper "Sales Plan FedEx Office in Kingston" is an outstanding example of a marketing case study. The sales plan will focus on a new office in Kingston it will be based on the market opportunity and also the tactics and other forms the company will be able to achieve their targets and expand their market share.
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Amazon - External and Internal Audit Marketing Case Study
20 pages (5042 words) , Download 0 , Case Study
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The paper "Amazon - External and Internal Audit" is an outstanding example of a marketing case study. Amazon.com Inc is one of the pioneer online retailers that experienced an expansion in the late 1990s. The company offers a number of product selection that include books, videos, CDs, electronics, DVDs, home appliances and apparel, toys and tools.
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The Apple iWatch Launch Marketing Case Study
7 pages (2041 words) , Download 1 , Case Study
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The paper "The Apple iWatch Launch" is an outstanding example of a marketing case study. As technological advancements go a notch higher, the latest competition frontier now will revolve around smart wearable devices. Already tech giants such as Samsung, Xiaomi and other industry leaders have made debuts in the market with the launch of wrist-warn gadgets.
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Dolce and Gabbana's Success Secret Marketing Case Study
6 pages (1821 words) , Download 0 , Case Study
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Dolce and Gabbana are one of the most successful firms in the sale of luxury products. Stefano Gabbana and Domenico Dolce were responsible for the stylistic and creative design of the brand’s products. The company designs manufacture and distribute leather goods, timepieces, footwear, fine jewelry, accessories, and high-end clothing.
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Emerging Market Economy - Sanpower Group Marketing Case Study
12 pages (3588 words) , Download 0 , Case Study
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The paper "Emerging Market Economy - Sanpower Group " is an outstanding example of a marketing case study. The paper discusses the ways through which, Sanpower Group Co. Ltd., a Chinese conglomerate company that has made sustainable acquisitions of companies located in the UK, the US, and Israel.
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Microsoft Acquires Facebook Marketing Case Study
17 pages (4520 words) , Download 0 , Case Study
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The paper "Microsoft Acquires Facebook" is an outstanding example of a marketing case study. Microsoft is the world-leading Software Company founded by Bill Gates and Paul Allen in 1975 while Facebook is a social networking website founded by Harvard student and was launched in the year 2004 by Mark Zuckerberg.
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Strong Cultural Embrace of the Starbucks Brand in the United States Marketing Case Study
13 pages (3931 words) , Download 1 , Case Study
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The following paper under the title 'Strong Cultural Embrace of the Starbucks Brand in the United States' is a great example of a marketing case study. Market entry into a foreign market takes considerable planning, foresight, and strategic talent in order to ensure the long-term success of the entry.
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Customer-Corporation Relationship Marketing Case Study
12 pages (3536 words) , Download 0 , Case Study
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To attract customers through relationship marketing, advertising, promotion, and branding methods are used. To retain customers’ relationship marketing employs tactics, which include the right quantity and quality, competitive prices, customer satisfaction focus loyalty cards, and employing excellent customer service (Egan and Harker, 2005:130).
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Consumer Loyalty - Marks & Spencer Marketing Case Study
12 pages (3913 words) , Download 0 , Case Study
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The paper "Consumer Loyalty - Marks & Spencer " is an outstanding example of a marketing case study. In order to show how a company’s business operations can attract or block customers’ loyalty, a primary survey investigating how participants perceived Marks & Spencer (M&S) was conducted. The survey used the primary method of data collection using a questionnaire as the research instrument.
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Sustainability-led Marketing of Marks and Spencers Marketing Case Study
6 pages (1973 words) , Download 0 , Case Study
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Doing continuous market surveys and listening to the customers helped Marks and Spencer to understand their market and therefore acted appropriately. Marks and Spencer’s also noted that it is a weakness to employ the same strategies for a long time. Continuous innovation and the invention of new marketing strategies are solutions to good sales. 
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Integrated Marketing Strategies - Coca-Cola Marketing Case Study
12 pages (3455 words) , Download 1 , Case Study
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The paper "Integrated Marketing Strategies - Coca-Cola " is an outstanding example of a marketing case study. Integrated Marketing Communication (IMC) is an implementation of reliable brand messaging across various marketing channels and various marketing methods in order to support each other. IMC is an approach to planning interactions that enables companies to generate better results from their campaigns.
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