CHECK THESE SAMPLES OF How Brand Awareness Relates to Market Outcome
The market-related factors indicate that the number of travel agencies has reduced by 50% by 2011.... The company also faces competition in the market from the local as well as international companies.... Travel Australia and Bakpak Travel are some of the main competitors of the company in the Australian market.... However, the website of the company is well developed and it enables the customers to make booking s online and hence its competitive advantage over the other competitors in the market....
6 Pages
(1500 words)
After the year 2000, they became aware of strategies of customer attraction and set up well-structured brand awareness.... This feature never bothered the Blackberry despite all the obstruction they encountered since the market is dominated by technology and turned out to be the leading brand in the mobile phone industry (Aaker, 2009)....
Blackberry was founded in the market initially around the 1990s....
Blackberry designed diverse models and series of smartphones that satisfied distinct market segments the all through, each and every one was different from the other....
6 Pages
(1500 words)
Case Study
The marketing strategies used by a company are important in terms of determining the performance of the products in the market (Sudhir, 2010)....
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The Australian target market
The Australian market is quite competitive due to the factors that promote the growth and development of business.... This has played an important role in ensuring the accessibility of the products to the market.... The segmentation in the market also includes occasional segmentation....
12 Pages
(3000 words)
Case Study
… The paper "What Factors Influence the Marketing Mix Strategies" is a great example of marketing coursework.... A marketing mix is a business tool that is used by marketers for the purposes of marketing products and services.... According to Davari and Strutton (2014), it is mainly associated with the 4ps which includes price, product, place and promotion....
16 Pages
(4000 words)
Coursework
The research in the market is useful in providing marketers with marketing intelligence.... A marketing philosophy is how a particular organization goes to the market.... Advertisements are mainly used during the marketing process in order to create awareness among customers.... This involves the organization's belief system and how it determines the values within an organization....
15 Pages
(3750 words)
Coursework
The quantitative research of the company also targeted brand awareness of the company and its rating among the customers (Jobber & Ellis-Chadwick, 2012).... nbsp;The company was involved in quantitative market research for the purposes of determining the levels of customer satisfaction.... nbsp;The company was involved in quantitative market research for the purposes of determining the levels of customer satisfaction....
How the topic has enhanced understanding of market research
The research has enhanced the understanding of market research by highlighting some of the important factors that should be considered....
8 Pages
(2000 words)
Case Study
Having conducted research on its macro environment and the competition status including market analysis, SWOT analysis was also carried out to reveal various underlying internal and external influences to the business (Abdi et al, 2013).... Through conducting regular market analysis, they are in a better position to understand the prevailing market forces including anticipating changes in customer interests and preferences (Huang and Sarigöllü, 2014)....
8 Pages
(2000 words)
Case Study
This is in line with Macdonald and Sharp's (2000) argument who points out that promotion or rather brand awareness is the key element in increasing firms sales as well as attracting new customers.... In effect, Lesley Chocolate's SMART objectives are:
I) To develop brand awareness initiative that will reach out to 76% of the firm's target market by December 2016....
IV) To take more than 35% of the market share in Canberra by the first year of the café's inception....
8 Pages
(2000 words)
Case Study