Analysis of Saudi Airlines and Emirates Airlines - Dissertation Example

The paper "Analysis of Saudi Airlines and Emirates Airlines" is a perfect example of a marketing dissertation. The airline industry stands out as a dynamic and progressive industry in the modern business world. It comprises of different small and major players who seek to take advantage of the progressing technological advances to marshal their competitive advantages. This industry is however faced with intense competition from different companies that have massive financial resources to participate in the business. The exploitation of full opportunities in the market and the utilization of available resources is one of the ways through which the airline industries take advantage of the highly competitive industry. For example, the analysis of the present market reveals a plethora of business opportunities which when harnessed has the potential of pushing the performance standards and profitability of any player in the market. The opposite is normally similar in many cases. This implies a situation in which the airline industries fail to catch or capture the existing opportunities within the working environment. As a result, their performance standard and the nature of their contributions to the profitability expectations reduce considerably (Abdi & Sharma, 2008).

Some of the most successful and dominant airline companies in the world include Saudi Airlines and Emirates airlines. Studies reveal that these two airlines have continued to register exemplary performance standards and growth indices for the past years. Despite the increasing competition from major players such as the Virgin Atlantic, Saudi Airlines, and Emirates airlines have consistently remained relevant and progressive in the industry. One of the reasons defining this improved performance trend relates to the manner in which these companies exp0olit the existing opportunities in the industry and capitalize on their strength. Therefore, they have managed to witness an increase in the level of their activities, profitability, and success standards.