Products Provided by Global Gobble - Case Study Example

Name: Tutor: Subject: Date: Global Gobble Executive summary The report is about Global Gobble that offers food and beverage to the customers of diverse cultures located on the Boulevard. Global Gobble ensures that the needs of the customers in the market are met through offering products that can be in a better position to meet the preferences of the customers while keeping in mind the taste changes of the clients. The report provides the information concerning the products where the brand information is provided. Besides, the cultural, economic, and SWOT analysis are provided to communicate the competitiveness of the products in the market. The strategic objectives concerning how the products can be made successful are analyzed. The target market, segmentation and the positioning of the product are discussed in the report to provide an overview concerning the marketing of the brand. Lastly, the 4Ps strategy and success measures are provided in the report to show the direction that will be taken to achieve the set objectives. Table of Contents Executive summary 1 Products/service/brand information 3 Cultural/Economic/competitive/SWOT analysis 3 Competitiveness 4 SWOT analysis 4 Strategic Marketing Objective(s) 5 Segmentation/Target market/position 5 Positioning 6 4 P’s strategy 6 Success measures 8 Works cited 9 Products/service/brand information The services and products provided by Global Gobble are food and beverage that are in line with the market needs. The food and beverages provided by Global Gobble are aimed at meeting the health needs and providing tasty foods. The core values that guide the provision of services and food include integrity and honesty that are geared towards ensuring that the customers are satisfied (Luostarinen, 790). The major objective is to make sure that the products and services can find their way to other parts of Middle East as Saudi Arabia. The food and beverages provided are of high quality with the aim of making sure the customers are satisfied where the cultural diversity of the targeted customers is considered in the service provision process. Cultural/Economic/competitive/SWOT analysis Global Gobble provides its products and services to clients of diverse cultures. The culture of the targeted customers has a significant influence on the features of the services and products. The failure to consider the culture of the clients can lead to failure where the products and services provided can fail to meet the needs of the customers. Traditional foods are provided to the Saudi citizens as they embrace cultural foods that are healthy. The economic factors affect the costs of production that are crucial in the pricing strategy (Aspelund, 1440). The moment the costs of production are high, it can be challenging to keep low prices that are affable. Considering the economy of Saudi Arabia providing the food and beverages to the customers is likely to be disrupted by the price fluctuations of the essential supplies. Competitiveness Global Gobble competitiveness can be linked with tits ability to offer unique and high-quality food and beverages. Offering unique products makes Global Gobble competitiveness in the industry as the ingredients used are responsible for differentiating the food and beverages produced. Besides, offering cultural foods for the different clients in the market is important in making sure that the taste of customers is met regardless of the cultural background. SWOT analysis Strengths 1. Global Gobble has trained staff who can offer high-quality services to the client hence meeting their needs. 2. The chef is qualified and able to offer food and beverages that can meet the preferences of diverse customers. Weaknesses 1. The changes in prices of supplies provide the greatest weakness in the pricing strategy where the costs of production are likely to increase. 3. The cash management of Global Gobble is poor leading to challenges in the provision of services and products due to improper administration of the financial resources. Opportunities 1. The availability of unique ingredients is crucial in making sure that high-quality food and beverages are availed to the customers 2. The availability of diverse cultural staff is important in making sure that the customers from different cultural backgrounds can be satisfied. 3. Technological advancements is an opportunity for Global Gobble as the food and beverages information can be availed to the customers using social media platforms that are effective and efficient. Threats 1. The global economic changes taking place in Saudi Arabia are the major threat to the Global Gobble as they affect the profitability levels. 2. The possibility of new firms offering similar products entering the market is a potential threat as the market share is likely to decline. Strategic Marketing Objective(s) The Global Gobble’s strategic objectives include to promote and create tasty, authentic, healthy, international beverage and food. Also, Global Gobble is aimed at expanding the operations to other parts all over the Middle East and Saudi Arabia. The set objectives are achieved through ensuring quality, honesty, and integrity in the operations. Segmentation/Target market/position The segmentation process will consider the income of the targeted customers to make sure that the food and beverages are made affordable to the consumers. Considering the income of the customers is crucial in the pricing process as the different segments might have differing prices for the products. Besides, the income of the customers determines the class of the customers hence segmenting the market makes it easy to group the people of the same class together. As a result, the food and beverages can be made affordable where the segments are targeting the customers with low income the prices can be made low (Weber, 1465). On the other hand, the segments targeting customers with high incomes can be provided with food and beverages at higher prices. Therefore, the products of Global Gobble can be made affordable to the different customers hence increasing the sales volume. The target market of Global Gobble is people of all ages where the food and beverages provided are traditional and healthy. There are different chefs for the various cultures of the targeted markets where the customers are provided with the necessary food and beverages that are suitable according to their cultural backgrounds. Besides, Global Gobble will make sure that the necessary research concerning the changes in preference and taste of the customers is conducted. The research will be geared towards keeping pace with the market changes where the food and beverages offered to the customers will constantly be changed to meet the taste of the targeted customers. Positioning The positioning of Global Gobble is necessary to its success as it will be offering unique services and products in the market. The management of Global Gobble has realized the market gap in the market and tailored its products to meet the market needs. Global Gobble will provide food and beverages that have not been offered in the market before. In Saudi Arabia, there are no traditional restaurants hence Global Gobble will be the only traditional restaurant offering traditional foods to the customers. The food and beverages of Global Gobble will be offered to cater for the various cultures of the targeted customers. The chefs will be hired from each culture with the aim of making sure that the cultural orientations of the different customers are considered in the preparation of food and beverages for various clients. 4 P’s strategy Product The Global Gobble deals with food and beverages that are tailored to meet the diverse needs of the consumers. The products of the company can be made of high quality by employing qualified chefs and also making use of the modern technology. Besides, through creative innovation the food products from this company can be made to be the most competitive in the marketplace. However, through considering the level of competition in the food industry, the Global Gobble Company will be providing high-quality foods which are tasteful hence giving this company a competitive advantage. Besides, the Global Gobble is different from the other restaurants since it is well known for making the best traditional foods. However, Global Gobble is required to produce the type of food products which has high demand in the marketplace. Therefore, the marketer is required to carry out an extensive research about the food products which are highly demanded. Price The aspect of price in every market is important in the process of determining the level of competition in the food industry. Therefore, the Global Gobble Company is required to adapt to a competitive pricing strategy which considers the income of the customers. Moreover, the utilization of the competitive pricing strategy can be of great importance to the Global Gobble since it ensures that its food sales have improved. Importantly, the majority of the consumers in the marketplace always look for the food products which are offered at affordable prices. Besides, the aspect of pricing is usually a significant part of the marketing plan, whereby it assists in the determination of profitability in the Global Gobble Company. Place The Global Gobble need to ensure that, its food products are readily available to the consumers by strategically positioning them in right places. Also, the aspect of placement is always an important part of the product mix definition hence the Global Gobble needs to position itself competitively (Pires, 940). Therefore, Global Gobble should look for the appropriate distribution channels for distributing their food products to reach a large number of customers, thus increasing its sales. However, the distribution channel which is chosen substantially determines the volume of sales which the Global Gobble makes. Hence, a selective distribution channel should be chosen by this company so as to access the targeted consumers in the marketplaces. Promotion Global Gobble will adopt a promotional strategy that can ensure the customers are aware of the food and beverages offered. The promotion will entail the use of social media platforms to make the beverages and food offered known in the market in a way that is efficient and effective. Product promotion is always an important aspect in the process of marketing whereby it helps an organization to boost its food sales, hence making them be well recognized in the marketplaces (McDonald, 170). The common forms of promotion which are used by this company include; posters, magazines, word of mouth, radio announcement and also the E-mail messages. Also, websites are still used as a form of promotion whereby it provides the necessary information to the visitors concerning the food and beverages. The moment the customers are satisfied by the food products from the Global Gobble, there is more possibility of them informing their friends concerning the same products. Success measures Increasing the brand image in the market Hiring professional chefs from diverse cultures to meet the needs of the different customers Engaging the customers in the production process with the aim of making sure that their interests are considered Making the information concerning the products available to the customers using online applications. Works cited Aspelund, Arild, Tage Koed Madsen, and Øystein Moen. "A review of the foundation, international marketing strategies, and performance of international new ventures." European Journal of Marketing 41.11/12 (2007): 1423-1448. Luostarinen, Reijo, and Mika Gabrielsson. "Globalization and marketing strategies of born globals in SMOPECs." Thunderbird International Business Review 48.6 (2006): 773-801 McDonald, Seonaidh, and Caroline J. Oates. "Sustainability: Consumer perceptions and marketing strategies." Business Strategy and the Environment 15.3 (2006): 157-170. Pires, Guilherme D., John Stanton, and Paulo Rita. "The internet, consumer empowerment and marketing strategies." European Journal of Marketing 40.9/10 (2006): 936-949. Weber, Kristi, Mary Story, and Lisa Harnack. "Internet food marketing strategies aimed at children and adolescents: a content analysis of food and beverage brand web sites." Journal of the American Dietetic Association 106.9 (2006): 1463-1466 Read More