Developing Organisational Marketing Objectives - Assignment Example

The paper “Developing Organisational Marketing Objectives ” is a thoughtful variant of the assignment on marketing. Competitive analysis is assessing the effects of the entry of competitors who may be individuals or organizations that provide the same products and services as the organizations and therefore affect the various aspects of the organization such as the customer base. Comparing the customer numbers before and after the entry of new competitors in the market

Cost estimation Involves breaking down the various costs incurred in the running of the day-to-day operations of the business from labor, raw materials, equipment purchase, and maintenance costs, and even transportation and subtracted from the revenue to assess if the business is profitable or not. Calculating the total cost incurred from the purchase of raw materials to the selling of the end product and comparing to get the profit figure.

Startup cost analysis
This is for new ventures and involves fabricating new equipment’s, sourcing new markets for products, establishing marketing plans and incurring packaging costs and advertising that will be appealing to customers Buying new machinery to start operations, and researching the market to know which marketing strategies will be most effective for the products.

Direct selling Australia’s code of practice This code seeks to ensure that advertisement and marketing communication regarding products safeguards children from advertisements of products that may harm them or encourages them to consume products that they are allowed to by law for example alcohol should not be advertised to children who are below 18 years of age

This code seeks to ensure that marketers maintain good and positive standards and encourage the consumers towards conserving and maintaining the environment in the required standards. It should not exploit community concerns in relation to protecting the environment by presenting distinctions in products advertised in a misleading way which implies a benefit to the environment that the product does not have.

This code guides organizations to ensure that they encourage a high sense of social responsibility and outline the risks and dangers that are associated with overindulge or misuse of food and beverage products to ensure that the people are aware of the consequences and are responsible.