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Marketing Essays

Result for Subject Marketing:
19702 essays
Effects of Benettons Shock Advertising Campaign Marketing Case Study
12 pages (3733 words) , Download 0 , Case Study
Free
The paper "Effects of Benetton’s Shock Advertising Campaign" is a good example of a marketing case study. Benetton advertising revolved around controversial subjects that hurt the company image. Some of the issues that the advertisement touched on include pollution, child labor, racial integration, war, AIDS awareness, and death among others. Shock ad is a double-edged sword.
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Benettons Shock Advertising Marketing Case Study
12 pages (4178 words) , Download 0 , Case Study
Free
The paper "Benettons Shock Advertising" is an outstanding example of a marketing case study. Shock advertising has been exploited by Benetton Group to draw immediate attention to issues that affect society, consumers and the company. This form of advertising violates the norms for personal ideals and social values disturbing and graphic imagery (Sarda, 2012).
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Business Intelligence - Tesla Motor Marketing Case Study
8 pages (2252 words) , Download 1 , Case Study
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The paper "Business Intelligence - Tesla Motor" is a perfect example of a marketing case study. Tesla Motor is a producer of electric cars that have been in operation since 2003 following the collaborative practices of the engineers in Silicon Valley. The engineers were on a mission to make a product that would prove the potential of electric vehicles acting as a substitute for the fuel-powered automotive.
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China as an Emerging Market Marketing Case Study
6 pages (1591 words) , Download 0 , Case Study
Free
The paper "China as an Emerging Market" is a perfect example of a marketing case study. The World Bank classifies countries based on their Gross National Income per capita into low, middle, and high-income economies. The average growth of China is 9.8% over the last three decades. Such unprecedented growth has led to an improvement in the living conditions of millions of Chinese.
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Coca-Cola, Qantas, Huaweis International Marketing Strategies Marketing Case Study
7 pages (2103 words) , Download 0 , Case Study
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The paper "Coca-Cola, Qantas, Huawei’s International Marketing Strategies" is a great example of a marketing case study. This report is a compilation of cases that depict successful and failed strategies applied in international marketing. The first section of the report discusses three excellent examples of international marketing strategies to show approaches that have been successful in an international marketing context.
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The Influence that YouTubers Have towards the Consumers Purchase Intention Marketing Case Study
6 pages (1542 words) , Download 0 , Case Study
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The paper "The Influence that YouTubers Have towards the Consumers Purchase Intention" is a good example of a marketing case study. The aim of this research study was to investigate the influence that YouTubers have on the consumers' purchase intention. A total of 119 respondents were involved in this study which was conducted online on Qualtrics.com.
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The Analysis of the New Royal Childrens Hospital Project Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
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The paper "The Analysis of the New Royal Children’s Hospital Project" is an outstanding example of a marketing case study. The project analysis described in this paper considers the project on the New Royal Children’s Hospital located at Parkville. The project was one of its kinds as the government had entered into a public-private partnership with the Children health Partnership Lty Limited.
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Design and Implementation of the Service Concept Marketing Coursework
6 pages (1789 words) , Download 0 , Coursework
Free
The paper "Design and Implementation of the Service Concept" is a perfect example of marketing coursework. The understanding of the service concept is an important part of the strategic advantage of gaining in service design and the service innovation in the organization. This notion aims at defining the how and what of a service design which helps create coherence between the customer needs and the organization tactical intent.
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Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges Marketing Coursework
7 pages (2222 words) , Download 0 , Coursework
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The paper 'Systems Thinking Is Critical in Developing Solutions to Sustainability Challenges" is a great example of marketing coursework. To offer solutions to the emerging solutions of our evolving world, it is necessary to understand the current concepts and theories stipulated that apply to systems in organizations.
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Data-Driven Marketing Marketing Assignment
8 pages (2000 words) , Download 1 , Assignment
Free
The paper "Data-Driven Marketing" is a great example of a Marketing Assignment. A detailed basic analysis has been performed to evaluate the performance of the initial campaign for the toys. First, we have generated the descriptive for all the four customers with loyalty statuses based on whether they used the voucher or not and which loyalty group customers used the vouchers maximum.
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Factors to Consider to Establish Operations in Emerging Markets Marketing Coursework
10 pages (2906 words) , Download 0 , Coursework
Free
The paper "Factors to Consider to Establish Operations in Emerging Markets" is a great example of marketing coursework. Population patterns and the Gross Domestic Product (GDP) growth rates for emerging markets speak for themselves. Countries viewed as emerging markets are projected to add approximately 1.4 billion people to their middle-come earners in the following decade (Cavusgil et al. 2013, p 78-80).
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Parcel Delivery Service Concept for Consumers Marketing Research Paper
10 pages (2789 words) , Download 0 , Research Paper
Free
The paper "Parcel Delivery Service Concept for Consumers" is a great example of a marketing research paper. The concept of the marketing mix was coined by Professor Neil over fifty years ago. This concept was developed using the case of manufacturing firms where they were using the concept of product, price, and promotion commonly referred to as 4 Ps for marketing.
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Big Chocolate Case Analysis Marketing Case Study
7 pages (2118 words) , Download 1 , Case Study
Free
It is responsible for about 40% of the total cocoa produced in the world and is the leading export earner (Verdin 2016). In 2016, the country’s production capacity stood at 1.57 million tons down from the previous year’s 1.75 million tons (Verdin, 2016). However, cocoa is produced under harsh conditions and involved the use of child labor.
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Analysis of Uniqlo's Situation in the Indian Market Marketing Case Study
10 pages (2755 words) , Download 4 , Case Study
Free
The paper "Analysis of Uniqlo's Situation in the Indian Market" is a perfect example of a marketing case study. UNIQLO operated in the clothing industry, and it managed to expand its operations in different regions globally. The company managed to develop varying strategies aimed at improving the performance of the company in the industry.
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Current Market for Retail Book Industry in Australia Marketing Case Study
7 pages (2203 words) , Download 0 , Case Study
Free
The paper "Current Market for Retail Book Industry in Australia" is a great example of a marketing case study. This is a report on the current market for Retail Book Industry in Australia. The environmental analysis regarding the macro environment and the information on market segmenting and target markets regarding the industry are provided.
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Marketing Mix and Marketing Program for Services Marketing Coursework
20 pages (5672 words) , Download 0 , Coursework
Free
The paper "Marketing Mix and Marketing Program for Services" is a great example of marketing coursework. Marketing management is an organizational management approach, which focuses on the practical application of marketing methodologies, techniques, and marketing orientation within an organization to ensure that its marketing resources and activities are aimed at the realization of organizational goals.
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Appraising Markets in China for Industrial Products Marketing Case Study
8 pages (2317 words) , Download 0 , Case Study
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Generally, the paper "Appraising Markets in China for Industrial Products" is a great example of a marketing case study. A Health & Safety Engineering Corporation is a company that specializes in a range of activities including design and construction of dust manufacturing and filtration materials.
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Cocoa Production in African and South American ountries Marketing Case Study
10 pages (2541 words) , Download 0 , Case Study
Free
The paper “Cocoa Production in African and South American Сountries”  is an engrossing variant of a case study on the marketing. According to World Atlas (2016), Côte d'Ivoire supplies 30% of the total cocoa in the world and supplies cocoa to renowned companies like Cadbury and Nestle. Furthermore, Cocoa contributes almost two-thirds of the country’s trade revenue.
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Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption Marketing Research Paper
11 pages (2750 words) , Download 0 , Research Paper
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The paper "Relationship between Utilitarian and Hedonic Consumer Behavior and Socially Responsible Consumption" is a perfect example of a Marketing Research Paper. Understanding the nature of a reader goes beyond reading a text. For effective comprehension one is required to conduct as a critical review on the text to identify the main ideas in the text and authors’ arguments. 
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In Order to Target Consumer Culture, Marketers Need to Understand Class Marketing Essay
11 pages (3111 words) , Download 0 , Essay
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The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay. According to research, there has been an association between consumption patterns and social class. The consumption patterns in most cases are a reflection of the social class.
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Application of the Hierarchy of Effects Model on McDonald's Brand Products and Services Marketing Case Study
6 pages (1908 words) , Download 0 , Case Study
Free
The paper “Application of the Hierarchy of Effects Model on McDonald’s Brand Products and Services” is a fascinating variant of a case study on marketing. Advertisement is an imperative marketing strategy for any brand or business of a company. It is therefore extremely important for companies to choose the best advertisement approach that perfectly fits the uniqueness of the brand and business.
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Lost Paradise - Event Promotion Marketing Business Plan
11 pages (2786 words) , Download 0 , Business Plan
Free
The paper “Lost Paradise - Event Promotion” is an excellent variant of the business plan on marketing. Lost Paradise festivals is an annual event that takes three days between 29th and 31st December. The festival that takes place in Glenworth Valley attracts more than 6,000 people who participate in an array of activities including music, food, art, yoga, and performance.
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Customer Relationship Management of ZOHO Software Marketing Case Study
8 pages (2619 words) , Download 0 , Case Study
Free
The paper 'Customer Relationship Management of ZOHO Software" is a good example of a marketing case study. It is good for a company to have long-term relationships with customers. Organizations have ventured into customer relations with the realization that customer contributes a high percentage of the total revenue of the company.
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Micro- and Macro-Analysis of Adidas AG Marketing Report
10 pages (2921 words) , Download 1 , Report
Free
The paper “Micro- and Macro-Analysis of Adidas AG” is a worthy variant of a report on marketing. Adidas AG is a German multinational corporation that the company engages in the sporting goods and equipment industry. Adolf Dassler started the company in 1924, as “Gebrüder Dassler Schuhfabrik,” and re-launched it in 1949 as, “Adi Dassler Adidas Sports.”
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Consumer Behaviour - SportUNE Group Fitness Classes Marketing Case Study
6 pages (1780 words) , Download 0 , Case Study
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The paper "Consumer Behaviour - SportUNE Group Fitness Classes" is an outstanding example of a marketing case study. SportUNE is one of the many organizations that offer unique support to the surrounding universities as well as the community. The organization appeals to its clients and the community by applying unique leadership practices.
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Book Cafe - Market Analysis Marketing Case Study
10 pages (2512 words) , Download 5 , Case Study
Free
The paper "Book Cafe - Market Analysis" is a good example of a marketing case study. This business plan is developed for raising funds for J.B. Bookstore that is planning to expand with the addition of a reading library and Coffee Cafe in the store. The idea of Book Cafe is based on a market need of students and individuals looking for a library facility.
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Global Distribution of Labor in the Coffee Global Production Networks Marketing Coursework
12 pages (3591 words) , Download 0 , Coursework
Free
The paper "Global Distribution of Labor in the Coffee Global Production Networks " is an outstanding example of marketing coursework. Global Production Networks (GPNs) are collaboration and contestation among multiple actors who include industry associations, non-governmental organizations, international and state agencies, and firms each with their own agendas and interests.
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Ethical Issues in the Cosmetic Industry Marketing Case Study
10 pages (2907 words) , Download 0 , Case Study
Free
The paper "Ethical Issues in the Cosmetic Industry " is a good example of a marketing case study. Ethical Marketing is associated with a philosophy aspect rather than a strategy implemented for the art of marketing. It informs all efforts involving marketing. It is an issue that seeks to enhance the promotion of honesty, responsibility, and fairness in each and every advertising.
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Taxation as an Ethical Issue in Online Gambling Marketing Literature review
8 pages (2338 words) , Download 0 , Literature review
Free
The paper "Taxation as an Ethical Issue in Online Gambling" is an outstanding example of a marketing literature review. Manzin & Biloslavo, (2008 p.98) online gambling is an activity spread worldwide in both organizational and a technological aspect. Focusing on technology, online gambling can be clearly understood as it uses the internet, although the organization aspect is less evident.
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Urgency of the Crisis Scenarios - Toyota Marketing Assignment
5 pages (1452 words) , Download 0 , Assignment
Free
The paper "Urgency of the Crisis Scenarios - Toyota" is a good example of a marketing assignment. For the first scenario involving faulty accelerators of Toyota vehicle brand, the level of urgency is immediate. It is important to note that is kind of crisis threatens directly the underlying public safety for the brand owners and others in highways throughout the world.
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Allsmiles Toothpaste Company - International Business Group Simulation Assessment Marketing Case Study
8 pages (2428 words) , Download 0 , Case Study
Free
The paper “Allsmiles Toothpaste Company - International Business Group Simulation Assessment” is an engrossing variant of a case study on marketing. Companies that intend to expand beyond their national boundaries face the strategic decision on how to establish themselves abroad effectively. The choice of the strategies to enter foreign markets is the decision of which type of operation to use.
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UNIQLO's Market Entry Strategies in India Marketing Case Study
8 pages (2426 words) , Download 6 , Case Study
Free
The paper "UNIQLO's Market Entry Strategies in India" is a great example of a case study on marketing. UNIQLO is a Japanese company that started as a local clothier known as Men’s Shop Shoji at Ube city, Yamaguchi Area. In 1963 it expanded with 6 million yen in capital. 1984 it opened another store in Hiroshima going by the name Unique Clothing Warehouse leading to the adoption of the name UNIQLO.
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Price as an International Market Issue Marketing Coursework
8 pages (2345 words) , Download 0 , Coursework
Free
The paper "Price as an International Market Issue" is a perfect example of marketing coursework. Global companies mainly perform international marketing, and Allsmile is one of the companies that need international marketing for their products (Gillespie & Hennessey, 2011). The marketing mix is otherwise known as the four P's of international marketing namely, price, product, promotion, and place.
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An Analysis of the European Journal of Innovation Management Marketing Case Study
11 pages (3294 words) , Download 0 , Case Study
Free
The paper "An Analysis of the European Journal of Innovation Management" is a perfect example of a marketing case study. The concept of organizational culture (OC) is one that attracts a vigorous debate due to the little consensus so far established on what it actually means. This is not withstanding the fact that OC influences employees’ and employer’s behavior.
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Crisis Management of Toyota Marketing Assignment
8 pages (2101 words) , Download 0 , Assignment
Free
The paper "Crisis Management of Toyota" is a great example of a management assignment. In this scenario, the incident becomes a crisis at the immediate time for which the first report of faulty accelerators was reported to the company or in this case the Toyota dealer in the different market sections upon where the firm operates.
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FedEx Customer Care Services Marketing Case Study
7 pages (1954 words) , Download 0 , Case Study
Free
The paper “FedEx Customer Care Services”  is a  spectacular example of a case study on marketing. FedEx Express is one of the largest cargo logistics companies in the world that deals with the express transportation of cargo to all parts of the world. The company has been recognized as the fastest and reliable company for the delivery of cargo to over 200 countries in the world.   
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Market Opportunity and Customer Problems Marketing Term Paper
8 pages (2000 words) , Download 0 , Term Paper
Free
The paper "Market Opportunity and Customer Problems" Is a great example of a Marketing Term Paper. Laptoppen is a company that is using hologram technology to make hologram laptops. The technology is still at the idea stage in most of the Information technology firms, but Laptoppen has managed to make a prototype. 
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AirBar Plans to Penetrate the Hong Kong Market Marketing Business Plan
11 pages (3111 words) , Download 0 , Business Plan
Free
The paper “AirBar Plans to Penetrate the Hong Kong Market” is a forceful variant of the business plan on marketing. The Hong Kong technology and PC peripheral industry are in the boom due to several incentives. Neonode develops optical interactive sensing technology such as AirBar. The product is subject to supplier power, consumer powers, the threat of subsidy, competition rivalry, etc.
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Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
Free
The paper "Conceptualization of Actions in the Service-Dominant Logic Literature for Value Co-creation" is a good example of marketing coursework. Service-dominant logic literature is a concept that relies on various ideas to ensure that while a commodity is produced and sold as the commodity, it is more often than not sold to satiate a form of service that a customer who buys the good would like to use it for.
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Mymanu CLICK-Truly Wireless Earbuds with Voice Translation Marketing Case Study
9 pages (2688 words) , Download 0 , Case Study
Free
The paper 'Mymanu CLICK-Truly Wireless Earbuds with Voice Translation" is a good example of a marketing case study. The disruptive innovation approach changes the existing market and creates a new version of it, which its resultant product entirely dictates. Mymanu is a disruptive business that is currently enjoying the rewards for its wireless earphones that have voice translation.
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The Global Production Network of Toyota Marketing Case Study
9 pages (2721 words) , Download 0 , Case Study
Free
The paper "The Global Production Network of Toyota" is a wonderful example of a case study on marketing. A global production Network is the production and distribution of a specific product and service in which its development functions, operations, and transactions are interconnected all over the world until it gets to the consumer (Coe et al., 2004).
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The Niche Fragrance Sector Market Marketing Case Study
13 pages (3609 words) , Download 0 , Case Study
Free
The paper "The Niche Fragrance Sector Market" is an outstanding example of a marketing case study. The market is expected to display gradual and consistent growth in the next five years, following slight declines in value during 2015 and 2016. Unisex products experienced growth while gender- specialised products declined.
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Analysis of Apple Company Strategies Marketing Case Study
10 pages (2690 words) , Download 0 , Case Study
Free
There are a lot of companies that have good strategies but fail to implement them properly, thus resulting in organizational failure. However, Apple happens to be one of the companies that have successfully implemented its strategies that include differentiating itself from competitors in terms of product design and features as well as prices.
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The Entry of AmazonFresh into the Retail Market in the United Kingdom Marketing Case Study
15 pages (4743 words) , Download 0 , Case Study
Free
The paper "The Entry of AmazonFresh into the Retail Market in the United Kingdom " is a perfect example of a marketing case study. The entry of AmazonFresh into the retail market in the UK was a calculated move to expand its online grocery business from the USA. The establishment of the business has furthermore faced a number of situations from the UK environment.
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Nucor Marketing Strategy Analysis Marketing Report
16 pages (5193 words) , Download 0 , Report
Free
The paper “Nucor Marketing Strategy Analysis” is a perfect variant of the report on marketing. The purpose of this report is to analyze Nucor and come up with strategies that it can adopt. The report established that the company has been successful for a long time due to good management.
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Personal Information and Crime Marketing Coursework
8 pages (2314 words) , Download 0 , Coursework
Free
The paper "Personal Information and Crime" is an outstanding example of marketing coursework. Marketers have relied on consumer information to guide their promotion and marketing efforts for decades. This trend continues to the present where the Internet has facilitated access to a wider array of information about consumers.
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Analysis of Market Stability Marketing Coursework
9 pages (2622 words) , Download 0 , Coursework
Free
The paper "Analysis of Market Stability " is a great example of marketing coursework. Markets form a very fundamental factor in ensuring economic balance. The issue around economic markets is best understood when studied under market structures. Economists have asserted that markets are the most unstable structures and are in constant need of organization, control and regulation.
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Effectiveness Customer Loyalty Programs - Tesco Clubcard Scheme as a Corporate Marketing Strategy Marketing Case Study
35 pages (8614 words) , Case Study
Nobody downloaded yet
The paper “Effectiveness Customer Loyalty Programs - Tesco Clubcard Scheme as a Corporate Marketing Strategy” is a worthy variant of the case study on marketing. The supermarket shops and stores industry are on the rise since the start of the new millennium. Some of the business areas or sections of the supermarket industry include finance, technology, automobiles, and food.
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Christmas in Terms of the Classical Psychological Perspective Marketing Case Study
8 pages (2319 words) , Download 0 , Case Study
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The paper "Christmas in Terms of the Classical Psychological Perspective" is a good example of a marketing case study. Christmas is among the few annual rituals that are extensively celebrated globally, particularly in countries with Christian tradition. Traditionally, it mainly involved family gatherings and giving out gifts.
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Brand Equity - Coca-Cola Brand Marketing Article
8 pages (2383 words) , Download 0 , Article
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The paper "Brand Equity - Coca-Cola Brand" is an outstanding example of a marketing article. In modern times, having a strong brand is one of the core missions of national and multinational companies. Multinational corporations are competing globally to position and present their products to segmented markets through branding.
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