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Marketing Essays

Result for Subject Marketing:
19897 essays
Comprehensive Analysis of the Myanmar Market for Airline Services Marketing Case Study
8 pages (2293 words) , Download 1 , Case Study
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The paper "Comprehensive Analysis of the Myanmar Market for Airline Services" is a brilliant example of a case study on management. Qantas is an Australian Airline company and the oldest company in the history of the airline industry. The company offers flight services around the globe through flight destinations in almost all the continents including Africa, Asia, Oceania, Europe, and America.
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Telecommunication Service of Telaus Company Marketing Case Study
12 pages (3388 words) , Download 0 , Case Study
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The paper "Telecommunication Service of Telaus Company " is an outstanding example of a marketing case study. Telecommunication service is one of the growing and successful operating networks and services. The rapid development in the telecommunication industry all over the world is increasing due to various innovations that are introduced or are being implemented almost every day.
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New Product Development Is the Key to Apple's Marketing Success Marketing Case Study
7 pages (2022 words) , Download 1 , Case Study
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The paper "New Product Development Is the Key to Apple's Marketing Success" is an outstanding example of a marketing case study. Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed on NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976.
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Current Marketing Trends in Hong Kong Marketing Case Study
11 pages (3262 words) , Download 0 , Case Study
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The paper "Current Marketing Trends in Hong Kong" is an outstanding example of a marketing case study. The research paper is the prologue to diversify the organization in the international market by taking the reference of Hong Kong Market. The company Old Chang Kee which is an organization dealing in snacks and beverages in Singapore wants to expand its business in the Hong Kong market.
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Bayerische Motoren Werke Marketing Marketing Case Study
10 pages (3228 words) , Download 0 , Case Study
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It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production.  It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production. It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture. 
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Ccrucial Service Marketing Aspects of Process, People, and Resource Allocation Marketing Case Study
9 pages (2679 words) , Download 0 , Case Study
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The paper "Crucial Service Marketing Aspects of Process, People, and Resource Allocation" is a perfect example of a case study on marketing. The present dynamics of the business environment have rendered a situation of the intensive competition among the market players with regards to the saturation of markets and the presence of a large number of competitors.
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Global Expansion Strategy of Buffalo Wild Wings Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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Various international models for expansions have been considered and from the analysis of the various factors relating to expansion in the international market, the best market for expansion of the organization is chosen.  Over the years Buffalo Wild Wings have emerged as one of the casual dining restaurants throughout the United States of America.  
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Marketing of Etihad Airways Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
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ETIHAD has grown into one of the leading airways in the world. The world has changed a lot over the last decade and so has ETIHAD in its approach and business structure. But, what has remained intact with this global airline is its service, which has its main focus on the hospitality factor, depicting the warm, friendly, altruistic culture of the Arab world.
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Consumer Media and Communications of Airness Marketing Case Study
8 pages (3200 words) , Download 0 , Case Study
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Various aspects such as the current advertising strategy of Airness for making its promotion in the upcoming Olympics in the United Kingdom and identifying its existing have been taken into consideration in the paper. Moreover, the recommendations of various advertising messages of Airness are taken into concern in the discussion of this paper.
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Strategic Marketing Plan: Carlton United Brewers Marketing Case Study
8 pages (2136 words) , Download 0 , Case Study
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CUB has managed to effectively market the Strongbow Cider brand which has become a leading brand in the Cider market. This can be attributed to the company’s effective marketing strategies. The main strategy has been personalization and the use of electronic marketing in the advertising and promotion of the product.
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Service Marketing Marketing Case Study
9 pages (2647 words) , Download 0 , Case Study
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MTN is a multinational telecommunication company. It has its headquarters in Johannesburg in South Africa. It offers communication services in many parts of Africa and in Middle East countries. In recent years, the company has been challenged for customer services impediment in Middle East countries like Iran and also in many African countries where it operates.
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BMWs Market Strategy Marketing Case Study
6 pages (1754 words) , Download 0 , Case Study
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It facilitates in satisfying customers’ needs by recognizing the trend and pre-emptying their changing preferences by providing them with desired products and services. Hence, understanding of consumer psychology plays a vital role in the development of marketing strategy and planning.
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Conseco - Industry Structure Marketing Case Study
9 pages (2704 words) , Download 0 , Case Study
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The paper "Conseco - Industry Structure" is an outstanding example of a marketing case study. The company selected for the analysis is Conseco, Inc. The CNO financial group was incorporated in 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company.
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Marketing - G Microwave Oven Marketing Case Study
6 pages (1659 words) , Download 0 , Case Study
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The paper "Marketing - G Microwave Oven" is an outstanding example of a marketing case study. The United States in the marketing innovation of the microwave oven has been continuously pushing its towns, market strategy. The quick growth of the United States in the microwave oven is because of the company’s insistence on customer value innovation.
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Situation in Footwear Industry - Nike vs Competition Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
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Nike is one of the top shoe companies that started in 1964 as a casual agreement and handshake between Coach Bill Bowerman from the University of Oregon and a middle-distance runner called Phil Knight. The two men started by forming blue ribbon sports and introduced the Japanese brand Onitsuka running shoes that they later exported to U.S.
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Has the Marketing Mix for Volkswagen Been Successful Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
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The paper "Has the Marketing Mix for Volkswagen Been Successful" is an outstanding example of a marketing case study. Volkswagen, a large multi-national automobile producer, has had a very difficult history in terms of finding a connection with customers, establishing brand loyalty and brand preference, and emerging from its more traditional brand positioning from the 1970s.
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Strategic Marketing Marketing Case Study
7 pages (2184 words) , Download 0 , Case Study
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The company started competing with branded glass manufacturers from the early 1990s and cemented their position as premier glass manufacturers in Singapore, Malaysia, and Hong Kong. Sales growth for the company slowed down during the period of 2003 due to external factors. In the initial years, Henrik Skagen used two types of marketing strategies to increase sales revenue.
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Marketing Strategies - Birmingham Marketing Case Study
9 pages (2539 words) , Download 0 , Case Study
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The paper "Marketing Strategies - Birmingham" is an outstanding example of a marketing case study. Birmingham is found in the culture-rich country of Britain. The city is blessed with a rare-to-find combination of geography and history, dating back to 1400 BC. With its proximal local to the city centre, tourists are treated to a combination of the latest fashions, exotic foods, and traditional bands.
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Market Entry into the Chinese Market by Thorntons Chocolate Marketing Case Study
11 pages (3213 words) , Download 1 , Case Study
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The paper "Market Entry into the Chinese Market by Thornton’s Chocolate" is an outstanding example of a marketing case study. Thornton’s Chocolate was established in the United Kingdom in 1911 by Joseph William Thornton. Through a series of business model evolutions, Thornton’s now boasts annual revenues in the contemporary market of £218 million.
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SAS Horizontal Merger Marketing Case Study
7 pages (1762 words) , Download 0 , Case Study
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The paper "SAS Horizontal Merger" is an outstanding example of a marketing case study. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is at the maturity level of the PLC curve and now focuses on the provision of high-quality services to the passengers.
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Strategy for Entering Qatar Marketing Case Study
16 pages (4254 words) , Download 0 , Case Study
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The paper "Strategy for Entering Qatar" is an outstanding example of a marketing case study. The world is experiencing an economic crunch for the past several years and the energy crisis around the world is the primary reason behind this depression. The oil reserves of the Middle East are running out.
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Furnishings for You: Analysis Marketing Case Study
14 pages (3672 words) , Download 0 , Case Study
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It provides a variety of furniture. The quality of products of the company and the services provided to the customers help it to gain and maintain a reputation in the market. The recent problems that the business is currently facing are the appearance of new competitors and the economic downturn which has forced the customers to reduce their spending.
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International Public Relations - Vera Wang Marketing Case Study
10 pages (2648 words) , Download 0 , Case Study
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The paper "International Public Relations - Vera Wang" is an outstanding example of a marketing case study. The fashion show is aimed at increasing international brand awareness by getting potential customers to know about the company and the brands. Brand awareness will make people know more about the company and also to discover the company (Waiyachote, 2007).
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Multi-Media Retailer: Critical Review Marketing Case Study
9 pages (2542 words) , Download 0 , Case Study
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The paper "Multi-Media Retailer: Critical Review" is an outstanding example of a marketing case study. Multimedia retailing has acquired a significant position in building business equity through the integration of different retailing strategies. This approach is substantially utilized by John Lewis; which is one of the leading retailers operating in the United Kingdom since 1864 when it opened its very first retail shop in London’s Oxford Street.
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Nestle Business Strategy Analysis Marketing Case Study
17 pages (4830 words) , Download 1 , Case Study
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On the other hand, the company has an expert group of managers who engage in generating innovative ideas on products to be produced in emerging markets. To successfully establish a renovated or innovative product into a new and emerging market, a detailed analysis of the company’s SWOT and PEST factors is vital (Porter, 1980; 1985; 2008).
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Improving and Developing Customer Relationships - Sainsbury Marketing Case Study
12 pages (3275 words) , Download 0 , Case Study
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The paper "Improving and Developing Customer Relationships - Sainsbury" is an outstanding example of a marketing case study.  In relationship to Sainsbury, the report focuses primarily on information collection processes to create better relationships with these markets, sources of information to improve knowledge about a key target market, and how to apply this information for superior relationship development.
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E-Business System about Chinese Supermarket in the UK Marketing Case Study
15 pages (4116 words) , Download 0 , Case Study
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The paper "E-Business System about Chinese Supermarket in the UK" is an outstanding example of a marketing case study.  Enhancing marketing strategies includes the implementation of its e-commerce and e-marketing work systems. The research delves into information systems. The research delves into work systems.
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Advertising Campaign Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities.
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International Marketing: Samsung Marketing Case Study
15 pages (3963 words) , Download 0 , Case Study
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The paper "International Marketing: Samsung" is an outstanding example of a marketing case study. Many revolutionary changes were taken place in the business world after the introduction of globalization, liberalization and privatization. At present countries are competing with each other to attract as many foreign direct investments as possible.
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A Marketing Research Plan Marketing Case Study
8 pages (2617 words) , Download 0 , Case Study
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Burger King was made public in the year 2002. At present, Burger King has more than 13000 outlets across 79 countries, along with 35,000 employees. More than 60 percent of its outlets are based in the US and the majority of them are privately owned. The retail chain is owned by a set of two firms, namely 3G Capital and Justin Founders, as well as other shareholders. 
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Ellens Stardust Diner Marketing Case Study
10 pages (2876 words) , Download 0 , Case Study
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The Diner serves classic meals including the conventional potpie for the affluent, American meatloaf, and creamy shakes. The restaurant also offers catering services to parties including birthday parties, Christmas parties, and weddings. The Diner is open on all days of the week.
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Market Entry Options - Chery Cars China Marketing Case Study
8 pages (2508 words) , Download 0 , Case Study
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The paper "Market Entry Options - Chery Cars China" is an outstanding example of a marketing case study. This report deals with the entry mode that can be used by the automobile industry. The Chinese automobile company, Chery Cars, has found itself in a position where it is losing its sales. The automobile company has been a highly successful national venture to date.
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Corporate Strategy and Operations Performance - Zara Marketing Case Study
9 pages (2669 words) , Download 0 , Case Study
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The paper "Corporate Strategy and Operations Performance - Zara " is an outstanding example of a marketing case study. Among the different brands under Inditex SA, clothing retailer Zara is the most profitable brand of the Spanish clothing retail group, which started its operation in 1975 in La Coruna.
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Sun Lover Brochure Package Analysis Marketing Case Study
8 pages (2153 words) , Download 0 , Case Study
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The paper “Sun Lover Brochure Package Analysis” is a felicitous example of the marketing case study. Advertising and marketing have always played a large role in the various business setups that can be found within an investing world. The need for these particular elements in order for a venture to grow cannot be understated and thus a lot of focus has been put on them by the different parties involved.
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Chinese Market Environment Marketing Case Study
9 pages (2488 words) , Download 0 , Case Study
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The paper "Chinese Market Environment " is an outstanding example of a marketing case study. The main objective of this document is offering a report of how the operations strategy covered by competitive priorities tends to be affected by the business environment. The case is based on the Chinese retail sector.
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Fashion Company BCBG Marketing Strategies Marketing Case Study
12 pages (3351 words) , Download 0 , Case Study
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The paper "Fashion Company BCBG Marketing Strategies" is an outstanding example of a marketing case study. The BCBG acronym stands for ‘Bon Chic, Bon Genre' which means ‘good style, good attitude.' Since its formation in 1989 in Los Angeles in the USA, the BCBG Group has grown through ages to become a global fashion house comprising a portfolio of more than twenty brands.
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Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden Marketing Case Study
13 pages (3731 words) , Download 0 , Case Study
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The paper "Boundary Bend - Recommendations for the 4Ps of the Marketing Mix in Sweden" is an outstanding example of a marketing case study. The purpose of this project is to deal with the marketing of olive oil products been produced by Boundary Bend limited. The company aims to sell its products in Sweden and Venezuela.
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Attractiveness of Australia for Manufacturing and Service Operations Competitiveness Marketing Case Study
10 pages (2961 words) , Download 0 , Case Study
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The paper "Attractiveness of Australia for Manufacturing and Service Operations Competitiveness " is an outstanding example of a marketing case study. Austrade which is also termed as Australian trade commission is a cooperative union between the Australian government trade and investment development agency.
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Quality Customer Service - Kingsley Hills Guest House Marketing Case Study
9 pages (2571 words) , Download 0 , Case Study
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The paper "Quality Customer Service - Kingsley Hills Guest House" is an outstanding example of a marketing case study. Marketing research helps an organization improve its decision management system by providing information that is accurate, relevant and timely. Every decision an organization makes requires unique information and relevant strategies developed using the information gathered through market research.
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Decoding Nokia's Advertising Campaign Marketing Case Study
8 pages (2080 words) , Download 0 , Case Study
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The paper “Decoding Nokia's Advertising Campaign” is a creative variant of a marketing case study. Requirements for a good advertisement include the fact that it must not only capture the attention of its audience but must also be capable of communicating its intended message to the target audience.
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Marketing in Hospitality Industry Marketing Case Study
12 pages (2635 words) , Download 0 , Case Study
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The growth of competition in the business sphere has enhanced the need for hotels and resorts to increase its brand presence in the market. Developing a sustainable consumer brand perception with the help of appropriate segmentation, targeting and positioning is the primary need for the hotels to boost up their marketing process.
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Market Orientation and Company Profitability: Nivea Marketing Case Study
17 pages (4705 words) , Download 0 , Case Study
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The paper "Market Orientation and Company Profitability: Nivea" is a wonderful example of a case study on marketing. The NIVEA brand has become one of the most recognized ones in the world of beauty care products. Beiersdorf, a German company that owns NIVEA and the NIVEA brands were established a little more than 100 years in 1911.
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Salfordia Construction Entering the Chinese Market Marketing Case Study
24 pages (6992 words) , Case Study
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The paper "Salfordia Construction Entering the Chinese Market" is an outstanding example of a marketing case study. This feasibility report identifies the likelihood for Salfordia to achieve success in a joint venture in the Chinese construction industry. Research has identified an industry that is achieving significant growth rates and is providing billions of USD in revenue for both domestic and foreign firms with a foothold.
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Cadbury's Marketing Strategy Marketing Case Study
12 pages (3337 words) , Download 0 , Case Study
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Marketing management can be stated as a discipline that focuses on a wide array of marketing techniques. They mainly deal with appropriate management of marketing capabilities and resources of a firm. Globalization has resulted in the growth of multinational firms and even enabled companies to market beyond the home country.
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Walmart Marketing Strategies Marketing Case Study
9 pages (2436 words) , Download 0 , Case Study
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The paper "Walmart Marketing Strategies" is an outstanding example of a marketing case study. Wal-Mart was founded in 1950 by Sam Walton in Arkansas. From the 1960s to 1970s, Sam Walton opened the second store in Rogers Arkansas and decided to keep the sales price low due to the competition. This decision made the company attain high sales volume.
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Strategic Resource Managment of the Department Store Marketing Case Study
10 pages (2920 words) , Download 0 , Case Study
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The policies, to be designed, will focus on how effective the workforce and the other stakeholders will positively react to and adopt the change. Such policies will be counteractive to the noted reluctance to change with time, as well as the complacency towards the ever-rising fierce competition both in the domestic and global perspectives. 
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Managing International Operations - Lenovo and China Marketing Case Study
10 pages (2841 words) , Download 0 , Case Study
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The paper "Managing International Operations - Lenovo and China" is an outstanding example of a marketing case study. The world business is changing and the dominant economies like the US, Europe, and Japan, are having stiff competition from the emerging markets multinationals. Over the past years, multinational enterprises from the developed economies have controlled the markets.
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Shirts Locker Company-Digital Marketing Marketing Case Study
12 pages (3356 words) , Download 0 , Case Study
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According to Csheing, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what is not typically in real-time.
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Competition in the UK Energy Market Marketing Case Study
6 pages (1754 words) , Download 0 , Case Study
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Generally speaking, the paper "Competition in the UK Energy Market" is an outstanding example of a marketing case study. The competition in the UK energy market is deemed to be low, despite the fact that there are several operators who serve as the energy suppliers to the consumers in this market.
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Marketing Planning in Action: Coca-Cola Company Marketing Case Study
12 pages (3644 words) , Download 0 , Case Study
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The marketing strategy that will be used in the introduction of this new product is not the only available one there are a number of other strategies that would have been used. The company could have opted for a completely different distribution system so that this product would be distinguished from the other products produced by Coca-Cola. 
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