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Marketing Essays

Result for Subject Marketing:
19914 essays
Public Relations - Apple during Foxconn Suicide Scandal Marketing Case Study
12 pages (3353 words) , Download 0 , Case Study
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The paper "Public Relations - Apple during Foxconn Suicide Scandal" is an outstanding example of a marketing case study. The FOXCONN suicide scandal unearthed the unethical labor practices that Foxconn, a manufacturing partner of Apple in China engages in. The incident that took place on July 16, 2009, involved the suicide of a Foxconn factory worker, Sun Danyang.
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Proctor & Gamble - The Man Your Man Could Smell Like Marketing Case Study
11 pages (2949 words) , Download 0 , Case Study
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Proctor & gamble is a known company in the US for its beauty and health products including toothpaste and others. The company uses Old Spice as its brand for male products though the same products, often, end up being bought even by female clients. In 2011, Old Spice won a grand award for its successful campaign on one of its beauty products.
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How Pepsi Is Involved with Marketing Environment, Marketing Mix Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
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The paper "How Pepsi Is Involved with Marketing Environment, Marketing Mix" is an outstanding example of a marketing case study. Pepsi products are produced by PepsiCo Company, which began from humble backgrounds with a refreshing Brad’s drink. Pepsi has managed to carve a niche for itself in the larger global market, emerging as the second-best ranking company after Coca Cola.
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Natural Kitchen Operations on the UK Market Marketing Case Study
9 pages (2615 words) , Download 0 , Case Study
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The restaurants of this company are designed in a very attractive and unique way. The restaurant has its outlet in five prime locations in the UK. These locations are Marylebone, Fetter Lane, Trinity Square, Tudor Street, and Baker Street. The timing of these resultants varies in some locations.
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Madison Fiber Corporation Marketing Case Study
8 pages (2021 words) , Download 0 , Case Study
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The paper "Madison Fiber Corporation" is an outstanding example of a marketing case study. The profitability of a manufacturing company is largely dependent on the efficiency of its sales representatives. Manufacturing companies engage in numerous business dealings that involve the services of sales representatives.
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Nestle Decided to Investigate Further the Possibility of Moving to Italy Marketing Case Study
19 pages (5372 words) , Download 0 , Case Study
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The paper "Nestle Decided to Investigate Further the Possibility of Moving to Italy" is an outstanding example of a marketing case study. In this contemporary era, different business industries have become much competitive in nature. After the advent of globalisation in the world economy, business industries have focused on gaining more profits from the respective operational procedures.
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White Ribbon Australias Campaign Marketing Case Study
11 pages (3003 words) , Download 0 , Case Study
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In Australia, this operation has developed into one of the renowned social marketing campaigns. The main aim of the campaign, therefore, was to create awareness of the violence that women are subjected to by the men. This awareness would challenge society to foster personal change as society shuns this violence.
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Marketing Rail Travel for National Rail Organization Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The services of the National Rail Marketing Research firm were commissioned to design and carry out a survey that identified such a target market. In order to design an appropriate survey, research was conducted to determine current trends in rail use and what major complaints exist about rail travel.  
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Just Another Beer Not to Those in Laos on a Mission to Create a Global Buzz Marketing Case Study
7 pages (1977 words) , Download 0 , Case Study
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Beerlao is a beer brand that is produced and marketed by Lao Brewery Company situated in Vientiane, Laos. Established in 1971, the company is presently owned by the Government of Laos and Carlsberg AS of Denmark, both of whom own half the shares. In 2008, the company has sold 132 million liters of beer and has an annual revenue of $145 million. 
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How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market Marketing Case Study
12 pages (3493 words) , Download 0 , Case Study
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The paper "How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market" is an outstanding example of a marketing case study. The nature of the competitiveness of the global market place has been ha been changed significantly in the post-modern age of the business environment.
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Global Marketing Management: Russian Standard Vodka Marketing Case Study
7 pages (1971 words) , Download 0 , Case Study
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In distinction from Russia, Russian Standard vodka in the United States must target predominantly young consumers, with a special emphasis made on its superior quality, functional attributes, and fun (Grigorian). Vodka in the United States lacks a historical angle but is used by youngsters as an easy-to-drink, refreshing, and fun drink.  
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Implementation Plan: Barnes and Nobles Marketing Case Study
6 pages (1579 words) , Download 0 , Case Study
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The implementation plan the firm has established to put the two alternative solutions into action is realistic and reachable. Large businesses such as Barnes and Noble have to plan for longer periods than one year. Having strategic plans for the long term can help improve the chances of the business succeeding. 
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E-business Resit of Topshop Marketing Case Study
7 pages (2280 words) , Download 0 , Case Study
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The internet has a major effect on the business scenario in the modern-day context and has changed the present business processes. From the product development to review after-sales services, e-business, and the internet play a key part in the flow of data, not only inside individual business but also between businesses of individual companies.
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The Events Industry as One of the Fastest Growing Industries Marketing Case Study
8 pages (2491 words) , Download 0 , Case Study
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The paper "The Events Industry as One of the Fastest Growing Industries" is a perfect example of a case study on marketing. Event management has been one of the most demanding industries for the past few years. Event management is a method of planning, preparing as well as producing the event, be it a small or big event.
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The External Environmental Analysis of the United Arab Emirates Marketing Case Study
6 pages (1842 words) , Download 0 , Case Study
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The paper "The External Environmental Analysis of the United Arab Emirates" is an outstanding example of a marketing case study. The following paper deals with the market analysis of the UAE to find its feasibility for the export of the brand of cars manufactured by Toyota in Australia. The external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspect.
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What Is Successful Marketing - Apple Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
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The paper "What Is Successful Marketing - Apple" is an outstanding example of a marketing case study. In assessing an effective marketing model, the researcher has chosen a business enterprise, which is Apple. Along with the fast-paced development of technology and the emergence of numerous information technology companies in the market, Apple stood out as one of the most competitive firms.
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Branding of Ralph Lauren Corporation Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
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The paper "Branding of Ralph Lauren Corporation " is an outstanding example of a marketing case study. This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
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Comprehensive Analysis of the Myanmar Market for Airline Services Marketing Case Study
8 pages (2293 words) , Download 1 , Case Study
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The paper "Comprehensive Analysis of the Myanmar Market for Airline Services" is a brilliant example of a case study on management. Qantas is an Australian Airline company and the oldest company in the history of the airline industry. The company offers flight services around the globe through flight destinations in almost all the continents including Africa, Asia, Oceania, Europe, and America.
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Telecommunication Service of Telaus Company Marketing Case Study
12 pages (3388 words) , Download 0 , Case Study
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The paper "Telecommunication Service of Telaus Company " is an outstanding example of a marketing case study. Telecommunication service is one of the growing and successful operating networks and services. The rapid development in the telecommunication industry all over the world is increasing due to various innovations that are introduced or are being implemented almost every day.
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New Product Development Is the Key to Apple's Marketing Success Marketing Case Study
7 pages (2022 words) , Download 1 , Case Study
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The paper "New Product Development Is the Key to Apple's Marketing Success" is an outstanding example of a marketing case study. Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed on NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976.
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Current Marketing Trends in Hong Kong Marketing Case Study
11 pages (3262 words) , Download 0 , Case Study
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The paper "Current Marketing Trends in Hong Kong" is an outstanding example of a marketing case study. The research paper is the prologue to diversify the organization in the international market by taking the reference of Hong Kong Market. The company Old Chang Kee which is an organization dealing in snacks and beverages in Singapore wants to expand its business in the Hong Kong market.
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Bayerische Motoren Werke Marketing Marketing Case Study
10 pages (3228 words) , Download 0 , Case Study
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It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production.  It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production. It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture. 
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Ccrucial Service Marketing Aspects of Process, People, and Resource Allocation Marketing Case Study
9 pages (2679 words) , Download 0 , Case Study
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The paper "Crucial Service Marketing Aspects of Process, People, and Resource Allocation" is a perfect example of a case study on marketing. The present dynamics of the business environment have rendered a situation of the intensive competition among the market players with regards to the saturation of markets and the presence of a large number of competitors.
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Global Expansion Strategy of Buffalo Wild Wings Marketing Case Study
9 pages (2724 words) , Download 0 , Case Study
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Various international models for expansions have been considered and from the analysis of the various factors relating to expansion in the international market, the best market for expansion of the organization is chosen.  Over the years Buffalo Wild Wings have emerged as one of the casual dining restaurants throughout the United States of America.  
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Marketing of Etihad Airways Marketing Case Study
7 pages (2055 words) , Download 0 , Case Study
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ETIHAD has grown into one of the leading airways in the world. The world has changed a lot over the last decade and so has ETIHAD in its approach and business structure. But, what has remained intact with this global airline is its service, which has its main focus on the hospitality factor, depicting the warm, friendly, altruistic culture of the Arab world.
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Consumer Media and Communications of Airness Marketing Case Study
8 pages (3200 words) , Download 0 , Case Study
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Various aspects such as the current advertising strategy of Airness for making its promotion in the upcoming Olympics in the United Kingdom and identifying its existing have been taken into consideration in the paper. Moreover, the recommendations of various advertising messages of Airness are taken into concern in the discussion of this paper.
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Strategic Marketing Plan: Carlton United Brewers Marketing Case Study
8 pages (2136 words) , Download 0 , Case Study
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CUB has managed to effectively market the Strongbow Cider brand which has become a leading brand in the Cider market. This can be attributed to the company’s effective marketing strategies. The main strategy has been personalization and the use of electronic marketing in the advertising and promotion of the product.
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Service Marketing Marketing Case Study
9 pages (2647 words) , Download 0 , Case Study
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MTN is a multinational telecommunication company. It has its headquarters in Johannesburg in South Africa. It offers communication services in many parts of Africa and in Middle East countries. In recent years, the company has been challenged for customer services impediment in Middle East countries like Iran and also in many African countries where it operates.
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BMWs Market Strategy Marketing Case Study
6 pages (1754 words) , Download 0 , Case Study
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It facilitates in satisfying customers’ needs by recognizing the trend and pre-emptying their changing preferences by providing them with desired products and services. Hence, understanding of consumer psychology plays a vital role in the development of marketing strategy and planning.
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Conseco - Industry Structure Marketing Case Study
9 pages (2704 words) , Download 0 , Case Study
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The paper "Conseco - Industry Structure" is an outstanding example of a marketing case study. The company selected for the analysis is Conseco, Inc. The CNO financial group was incorporated in 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company.
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Marketing - G Microwave Oven Marketing Case Study
6 pages (1659 words) , Download 0 , Case Study
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The paper "Marketing - G Microwave Oven" is an outstanding example of a marketing case study. The United States in the marketing innovation of the microwave oven has been continuously pushing its towns, market strategy. The quick growth of the United States in the microwave oven is because of the company’s insistence on customer value innovation.
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Situation in Footwear Industry - Nike vs Competition Marketing Case Study
6 pages (1709 words) , Download 0 , Case Study
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Nike is one of the top shoe companies that started in 1964 as a casual agreement and handshake between Coach Bill Bowerman from the University of Oregon and a middle-distance runner called Phil Knight. The two men started by forming blue ribbon sports and introduced the Japanese brand Onitsuka running shoes that they later exported to U.S.
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Has the Marketing Mix for Volkswagen Been Successful Marketing Case Study
11 pages (3234 words) , Download 0 , Case Study
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The paper "Has the Marketing Mix for Volkswagen Been Successful" is an outstanding example of a marketing case study. Volkswagen, a large multi-national automobile producer, has had a very difficult history in terms of finding a connection with customers, establishing brand loyalty and brand preference, and emerging from its more traditional brand positioning from the 1970s.
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Strategic Marketing Marketing Case Study
7 pages (2184 words) , Download 0 , Case Study
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The company started competing with branded glass manufacturers from the early 1990s and cemented their position as premier glass manufacturers in Singapore, Malaysia, and Hong Kong. Sales growth for the company slowed down during the period of 2003 due to external factors. In the initial years, Henrik Skagen used two types of marketing strategies to increase sales revenue.
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Marketing Strategies - Birmingham Marketing Case Study
9 pages (2539 words) , Download 0 , Case Study
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The paper "Marketing Strategies - Birmingham" is an outstanding example of a marketing case study. Birmingham is found in the culture-rich country of Britain. The city is blessed with a rare-to-find combination of geography and history, dating back to 1400 BC. With its proximal local to the city centre, tourists are treated to a combination of the latest fashions, exotic foods, and traditional bands.
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Market Entry into the Chinese Market by Thorntons Chocolate Marketing Case Study
11 pages (3213 words) , Download 1 , Case Study
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The paper "Market Entry into the Chinese Market by Thornton’s Chocolate" is an outstanding example of a marketing case study. Thornton’s Chocolate was established in the United Kingdom in 1911 by Joseph William Thornton. Through a series of business model evolutions, Thornton’s now boasts annual revenues in the contemporary market of £218 million.
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SAS Horizontal Merger Marketing Case Study
7 pages (1762 words) , Download 0 , Case Study
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The paper "SAS Horizontal Merger" is an outstanding example of a marketing case study. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is at the maturity level of the PLC curve and now focuses on the provision of high-quality services to the passengers.
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Strategy for Entering Qatar Marketing Case Study
16 pages (4254 words) , Download 0 , Case Study
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The paper "Strategy for Entering Qatar" is an outstanding example of a marketing case study. The world is experiencing an economic crunch for the past several years and the energy crisis around the world is the primary reason behind this depression. The oil reserves of the Middle East are running out.
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Furnishings for You: Analysis Marketing Case Study
14 pages (3672 words) , Download 0 , Case Study
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It provides a variety of furniture. The quality of products of the company and the services provided to the customers help it to gain and maintain a reputation in the market. The recent problems that the business is currently facing are the appearance of new competitors and the economic downturn which has forced the customers to reduce their spending.
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International Public Relations - Vera Wang Marketing Case Study
10 pages (2648 words) , Download 0 , Case Study
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The paper "International Public Relations - Vera Wang" is an outstanding example of a marketing case study. The fashion show is aimed at increasing international brand awareness by getting potential customers to know about the company and the brands. Brand awareness will make people know more about the company and also to discover the company (Waiyachote, 2007).
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Multi-Media Retailer: Critical Review Marketing Case Study
9 pages (2542 words) , Download 0 , Case Study
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The paper "Multi-Media Retailer: Critical Review" is an outstanding example of a marketing case study. Multimedia retailing has acquired a significant position in building business equity through the integration of different retailing strategies. This approach is substantially utilized by John Lewis; which is one of the leading retailers operating in the United Kingdom since 1864 when it opened its very first retail shop in London’s Oxford Street.
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Nestle Business Strategy Analysis Marketing Case Study
17 pages (4830 words) , Download 1 , Case Study
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On the other hand, the company has an expert group of managers who engage in generating innovative ideas on products to be produced in emerging markets. To successfully establish a renovated or innovative product into a new and emerging market, a detailed analysis of the company’s SWOT and PEST factors is vital (Porter, 1980; 1985; 2008).
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Improving and Developing Customer Relationships - Sainsbury Marketing Case Study
12 pages (3275 words) , Download 0 , Case Study
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The paper "Improving and Developing Customer Relationships - Sainsbury" is an outstanding example of a marketing case study.  In relationship to Sainsbury, the report focuses primarily on information collection processes to create better relationships with these markets, sources of information to improve knowledge about a key target market, and how to apply this information for superior relationship development.
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E-Business System about Chinese Supermarket in the UK Marketing Case Study
15 pages (4116 words) , Download 0 , Case Study
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The paper "E-Business System about Chinese Supermarket in the UK" is an outstanding example of a marketing case study.  Enhancing marketing strategies includes the implementation of its e-commerce and e-marketing work systems. The research delves into information systems. The research delves into work systems.
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Advertising Campaign Marketing Case Study
8 pages (2380 words) , Download 0 , Case Study
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The principal part of creating an advertising campaign is shaping a campaign theme. This is because the campaign theme is believed to set the tone for the specific advertisements and additional kinds of marketing communications that ought to be used. As a result, the campaign theme is the essential message that will exist communicated in the advertising activities.
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International Marketing: Samsung Marketing Case Study
15 pages (3963 words) , Download 0 , Case Study
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The paper "International Marketing: Samsung" is an outstanding example of a marketing case study. Many revolutionary changes were taken place in the business world after the introduction of globalization, liberalization and privatization. At present countries are competing with each other to attract as many foreign direct investments as possible.
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A Marketing Research Plan Marketing Case Study
8 pages (2617 words) , Download 0 , Case Study
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Burger King was made public in the year 2002. At present, Burger King has more than 13000 outlets across 79 countries, along with 35,000 employees. More than 60 percent of its outlets are based in the US and the majority of them are privately owned. The retail chain is owned by a set of two firms, namely 3G Capital and Justin Founders, as well as other shareholders. 
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Ellens Stardust Diner Marketing Case Study
10 pages (2876 words) , Download 0 , Case Study
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The Diner serves classic meals including the conventional potpie for the affluent, American meatloaf, and creamy shakes. The restaurant also offers catering services to parties including birthday parties, Christmas parties, and weddings. The Diner is open on all days of the week.
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Market Entry Options - Chery Cars China Marketing Case Study
8 pages (2508 words) , Download 0 , Case Study
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The paper "Market Entry Options - Chery Cars China" is an outstanding example of a marketing case study. This report deals with the entry mode that can be used by the automobile industry. The Chinese automobile company, Chery Cars, has found itself in a position where it is losing its sales. The automobile company has been a highly successful national venture to date.
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Corporate Strategy and Operations Performance - Zara Marketing Case Study
9 pages (2669 words) , Download 0 , Case Study
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The paper "Corporate Strategy and Operations Performance - Zara " is an outstanding example of a marketing case study. Among the different brands under Inditex SA, clothing retailer Zara is the most profitable brand of the Spanish clothing retail group, which started its operation in 1975 in La Coruna.
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