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Marketing Essays

Result for Subject Marketing:
19702 essays
Marketing Plan for Informer Consultant Agency Marketing Case Study
19 pages (4750 words) , Download 0 , Case Study
Free
As a result, the need to have a marketing plan that will ensure the communication of information becomes necessary. A major challenge that is facing the firm is the choice of advertising methods to be used. The company is facing competition from the Syngenta Company, Young Farmers Club, and All Inclusive Consultants companies.
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The Improvement of Online Marketing - BMW Films Marketing Case Study
14 pages (3941 words) , Download 0 , Case Study
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In 1929, the company produced the first automobile, and the position of the company in the global market luxury segment had already been firmly established by the 1980s. BMW headquarters are based in Munich, Germany. BMW is one of the biggest automobile manufacturing companies and its main competitors in the luxury segment are also German-based companies Audi and Mercedes Benz. 
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Generic Strategies and PerformanceEvidence from Manufacturing Firms Marketing Case Study
6 pages (1741 words) , Download 0 , Case Study
Free
The paper "Generic Strategies and Performance–Evidence from Manufacturing Firms" Is a great example of a Marketing Case Study. Since its foundation in 1931, Porsche, founded by Dr. Ferdinand Porsche has shown consistent growth and perseverance towards prosperity. The Company is known for an outstanding strategy that has seen it transform. 
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Marketing Strategy for Stengle Australia Company Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The brand is known for quality and innovation through its array of products and services offered to customers that cut across different segments (Steggles, 2017). Its customers include major foodservice distributors, retail stores, and quick service restaurants. Steggles products can also be accessed at local charcoal chicken shops, etc.
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Organisation Identity and Reputation Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
Free
The paper "Organisation Identity and Reputation" is a wonderful example of a Marketing Case Study. The significance of brand reputation offers the most powerful incentive for a firm to do everything to protect the repute of its brand. Brand reputation is the most valuable asset in a company. The capacity to augment the value of the most valuable asset in a firm is the key focus of the managers. 
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Pie in the Sky Digital Marketing Objectives Marketing Research Proposal
7 pages (1750 words) , Download 0 , Research Proposal
Free
The digital marketing objectives intend to increase targeted traffic, precisely the organic traffic volumes to the Pie in the Sky restaurant website. The main goal of the objective is to increase the number of visitors visiting the site who are interested in the restaurant's products and are interested in visiting the restaurant.
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Causes of Climate Change, Climate Change Effects on Canada, and Mitigation Measures Marketing Case Study
7 pages (1750 words) , Download 0 , Case Study
Free
The paper “Causes of Climate Change, Climate Change Effects on Canada, and Mitigation Measures“ is a  worthy variant of case study on environmental studies. Climate change is a hot global debate that has interested many types of research and conferences in curbing the spread of severe conditions such as increased temperatures, increased and reduced rainfall amounts and severe solar isolation.
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Google Pixel Phone Market Analysis Marketing Case Study
9 pages (2371 words) , Download 0 , Case Study
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The paper "Google Pixel Phone Market Analysis" is an outstanding example of a marketing case study. This research will explore the target segment of the Google Pixel phone. Google Pixel is a new entrant in the smartphone market and offers unique features like high-quality camera and virtual reality.
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Marketing Plan for In-N-Out Burger Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
This demographic is also the largest consumer of fast food as they pass leisure time while others meet in restaurants formally and informally. Melbourne is hence the most strategic position to establish In-N-out Burger Restaurant to market cheeseburgers due to the ready market influenced by economic, social, political, and cultural, and geographical factors.
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Trends that Are Creating Consumer Groups across the Globe Marketing Coursework
4 pages (1187 words) , Download 0 , Coursework
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The paper "Trends that Are Creating Consumer Groups across the Globe" is a perfect example of marketing coursework. Globalization and liberalization of markets, which contributes to the proliferation of products in different markets, has been a major contributor to the development of different customer groups across the globe.
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Consumer Behaviour - Factors Affecting Consumers Purchasing Decisions Marketing Coursework
7 pages (2051 words) , Download 0 , Coursework
Free
The paper "Consumer Behaviour - Factors Affecting Consumer’s Purchasing Decisions" is an engrossing example of coursework on marketing. Psychological factors play a major role in influencing a consumer’s choices. Lautiainen (2015) has noted that four psychological factors usually influence a consumer’s choices.
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The Competitive Analysis of the Aesop Company Marketing Case Study
13 pages (3743 words) , Download 6 , Case Study
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The paper "The Competitive Analysis of the Aesop Company" is a perfect example of a case study on marketing. AESOP Company is an Australian-based skincare product company hosting over 100 branches across the world. The company sold its 65% stake to a Brazilian company called Natura, which in 2012 reported 6% of the total revenue of the Aesop firm.
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Interpath: International Market Analysis Marketing Coursework
17 pages (4250 words) , Download 0 , Coursework
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The products are used to treat several inflammatory diseases that occur jointly in both livestock and the human population. Interpath is highly sophisticated in its pursuit of research in these products since they consider the pragmatic performance of the products on the affected population. The authenticity of these products is the major company's concern.
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Marketing Planning and Promotion at the Luxury Fashion Businesses Marketing Case Study
18 pages (4862 words) , Download 0 , Case Study
Free
The paper "Marketing Planning and Promotion at the Luxury Fashion Businesses" is a perfect example of a case study on marketing. The luxury fashion businesses have become global companies which are worth more than about 220 billion pounds (Peng and Chen, 2012). Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.
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Target Consumer Culture Marketing Coursework
10 pages (2794 words) , Download 0 , Coursework
Free
The paper "Target Consumer Culture " is a great example of marketing coursework. There are so many factors that influence customers to purchase behavior. Some of these include social factors, economic factors, psychological factors, and personal factors. As part of their work, marketers are required to profile customers based on their unique characteristics.
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Risk Environments and Competitive Dynamics for Apple Company Marketing Case Study
11 pages (3054 words) , Download 0 , Case Study
Free
The paper 'Risk Environments and Competitive Dynamics for Apple Company" is a good example of a marketing case study. With globalization, there have been several changes in the way companies are operating. There has been an issue that companies need to be careful with for them to effectively operate in what they are doing. Different cultures have emanated due to the fact that the world has become a global village.
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Influence of Internal Factors on Consumer Decision-Making - SportUNE Marketing Case Study
9 pages (2616 words) , Download 0 , Case Study
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The paper "Influence of Internal Factors on Consumer Decision-Making - SportUNE " is an outstanding example of a marketing case study. SportUNE is a non-profit organisation that serves the students and community at the University of New England. The organisation provides sporting facilities that range from indoor gyms to outdoor courts (SportUNE, 2017).
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Factors Affecting Brand Preference of Samsung Mobile Phones Marketing Research Paper
12 pages (4245 words) , Download 0 , Research Paper
Free
The paper "Factors Affecting Brand Preference of Samsung Mobile Phones " is a perfect example of a marketing research paper. Samsung has established itself as one of the strongest producers of mobile phones across the world. Currently, the company is facing competition from different companies and for it to remain competitive; it has to understand succinctly, factors affecting its brand preferences.
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Service Encounter Diary Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Service Encounter Diary" is a perfect example of a Marketing Assignment. Expectations: Today I was in the mood for treating somebody special so what better way than to treat them to a meal at The Cheesecake Factory. With years of history behind them, I knew their service was beyond reproach as I have previously dined with them. 
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Grand Trailer Park Taverna Marketing Challenges Marketing Case Study
4 pages (1000 words) , Download 0 , Case Study
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The paper "Grand Trailer Park Taverna Marketing Challenges" is a perfect example of a marketing case study. Using the SWOT analysis in part 1, I realized that Grand Trailer Park Taverna has been facing some problems. For instance, considering the fact that Grand Trailer Park Taverna wanted to expand its operations decongest its current location is an indication that it faces congestion problem.
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Burger Project Restaurant Marketing Marketing Case Study
8 pages (2224 words) , Download 0 , Case Study
Free
The paper "Burger Project Restaurant Marketing" is a great example of a marketing case study. In marketing, it is important for the marketers and owners of the business to have knowledge of the different theories about consumer behaviours. This kind of knowledge enhances the creativity among the marketers because marketing is not only an art but also a partial science (D'Esopo and Almquist, 2007).
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External Environmental Factor Analysis of Tesco Marketing Case Study
7 pages (4194 words) , Download 1 , Case Study
Free
The paper "External Environmental Factor Analysis of Tesco" is a perfect example of a case study on management. Tesco has been making enough efforts to regain its competitive position and especially in the United Kingdom. The company has been involved in the simplification of store structures by way of investing in more than 9000 customer-facing roles within the stores.
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Why Celebrity Endorsements Are Effective as Marketing Strategy Tools Marketing Assignment
11 pages (2803 words) , Download 1 , Assignment
Free
The paper "Why Celebrity Endorsements Are Effective as Marketing Strategy Tools " is a perfect example of a marketing assignment. Various studies have shown that celebrity endorsements are effective as marketing strategy tools because of their ability to appeal to a wider category of people through the association of products with known personalities.
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Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women Marketing Assignment
8 pages (2000 words) , Download 0 , Assignment
Free
The paper "Under Consumption of Contraceptives by Aboriginal and Torres Strait Islander Women" is a good example of a marketing assignment. The unsustainable consumption issue identified is the under consumption of contraceptives in Aboriginal and Torres Strait islander in Australia. The indigenous women aged below 30 were found to account for 75% of the total fertility rate in Australia.
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Delineating Consumption, Consumerism and Consumer Culture Marketing Coursework
8 pages (2697 words) , Download 0 , Coursework
Free
The paper "Delineating Consumption, Consumerism and Consumer Culture " is an outstanding example of marketing coursework. Consumption is currently playing a fundamental role in contemporary culture, and modern capitalism. At the start of the 20th century, consumption was a critical driver for the construction of modern capitalism, which created the dynamics and social structures of consumerism particularly in the West.
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Omni-Channel & Customer Loyalty Marketing Case Study
11 pages (3133 words) , Download 0 , Case Study
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The paper "Omni-Channel & Customer Loyalty" is a good example of a marketing case study. The past decade has seen a lot of changes in the retail world that has been marked by robust changes in technology and the increased reliance of digital platforms as a way to reach targeted customers. Entire business models have been changed and modified, with businesses that can’t evolve to fit the new dispensation forced to die off.
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Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors Marketing Research Proposal
11 pages (3251 words) , Download 0 , Research Proposal
Free
The paper “Relationship between the Fast Fashion Trend and the Consumers Buying Behaviors“ is a  provoking variant on research proposal on marketing. The changes in consumer behaviors have attracted a large number of studies. However, the changes and the market dimension ion the fashion industry has contributed to the rise of the fast fashion era.
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Global Production Network for Samsung Mobile Marketing Case Study
11 pages (3446 words) , Download 2 , Case Study
Free
The paper 'Global Production Network for Samsung Mobile" is a good example of a marketing case study. The emergence of distributed systems and global productions that have brought together diverse economic actors has led to a rise in conceptual models that explain the development of the international political economy (IPE).
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Boost Juice Bar Company - Situational Analysis of Market Entry into the New International Market Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper “Boost Juice Bar Company - Situational Analysis of Market Entry into the New International Market“ is a  comprehensive variant of case study on marketing. Marketing is an essential aspect for every business organization irrespective of size and area of operation. It is a management process through which products and services move from concept to consumer.
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Marketing Fundamentals Marketing Term Paper
7 pages (1750 words) , Download 0 , Term Paper
Free
The paper "Marketing Fundamentals" is a wonderful example of a Marketing Term Paper. The political environment in the UK market for Giffgaff is seemingly not strong. This is attributed to the inability to service this particular service segment under 02 Company lacking the ability to support the aspect of fostering the economy (d'Orey, P. and Goldberg 2010, p.21).
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Integrated Marketing Communications - Woolworths Marketing Case Study
8 pages (2232 words) , Download 1 , Case Study
Free
The paper "Integrated Marketing Communications - Woolworths" is an outstanding example of a marketing case study. Marketing is a process of communication between a marketer and customers with the objective of selling a product or a service (Belch and Belch, 2012). The key aspect of any marketing is to communicate the product’s value to potential buyers.
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Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges Marketing Coursework
11 pages (3143 words) , Download 0 , Coursework
Free
The paper "Importance of the Buyer-Supplier Power in Management and Outcomes of the Buyer-Supplier Exchanges" is an outstanding example of marketing coursework. The two most important players in the business world are the buyers and suppliers. In the study of value chains, any firm may become a supplier or a buyer.
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Retail Strategy of Wal-Mart Stores, Inc Marketing Case Study
12 pages (3966 words) , Download 0 , Case Study
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The paper “Retail Strategy of Wal-Mart Stores, Inc“ is a  spectacular variant of case study on marketing. The idea that begot Walmart began as early as 1940 when Sam Wanton, who would later be the chief founder of the company, was working for Ben Franklin, a common store retainer in Newport, Ark.
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Qantas - Cases for Transitioning to Emerging Market, China Marketing Case Study
8 pages (2669 words) , Download 0 , Case Study
Free
The paper "Qantas - Cases for Transitioning to Emerging Market, China" is an outstanding example of a marketing case study. A few decades ago, businesses were confined to one country despite the competition. The globalization and trade liberation meant the opportunities became available to businesses to pursue (Randi & Haugland 2008, p. 545).
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Relationship between Social Marketing and Societal Marketing Marketing Coursework
11 pages (2750 words) , Download 0 , Coursework
Free
The paper "Relationship between Social Marketing and Societal Marketing" is a perfect example of marketing coursework. Marketing forms a fundamental component of any firm. This describes the method through which the firm promotes its products and services to reach the target customers. There is a range of approaches to product marketing and selecting the most effective approach for the firm is important.
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Hong Kong University Marketing Survey Marketing Case Study
7 pages (1928 words) , Download 0 , Case Study
Free
The paper "Hong Kong University Marketing Survey" is a perfect example of a marketing case study. The aim of this study was to explore the attitudes of Hong Kong university students towards affordable luxury clothes. In response to that, the study generated two questions; Q1: What are the Hong Kong university students’ attitudes towards the purchase of affordable luxury clothes?
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Investment in Emerging Markets Marketing Coursework
10 pages (2768 words) , Download 0 , Coursework
Free
The paper "Investment in Emerging Markets" is a great example of marketing coursework. Expansion of a business is crucial since it helps in raising the revenue of the firm. Companies need to invest in markets where there is the hope of a better investment in the future for their growth (Williams, 2013) More and more enterprises are therefore deciding to invest in the emerging markets to exploit the opportunities that have not been exploited.
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Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism Marketing Coursework
9 pages (2757 words) , Download 0 , Coursework
Free
The paper "Boycotting of Horsemeat in the Supermarkets - Ethical Consumerism " is a great example of marketing coursework. Ethical consumption involves purchasing products that are produced in a socially and environmentally friendly way. Ethical purchasing also involves avoidance of the products which are likely to cause adverse effects to the environment.
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Market Segmentation and Target Marketing - JCB Company Marketing Case Study
7 pages (2003 words) , Download 10 , Case Study
Free
The paper "Market Segmentation and Target Marketing - JCB Company " is an outstanding example of a marketing case study. Cyril Bramford founded JCB Company in 1945 and the headquarters is in Rocester Staffordshire, in England (Pederson & Thomson, 2007). JCB is a global manufacturing company that deals in machinery used in industries, construction, and agriculture.
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International Marketing for Global Competitiveness - Almarai Company in the UAE Marketing Case Study
7 pages (2041 words) , Download 0 , Case Study
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Generally, the paper "International Marketing for Global Competitiveness - Almarai Company in the UAE" is an outstanding example of a marketing case study. This report is aimed at analyzing strategies that have been used and those that can be used by businesses to take advantage of the global market.
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Pepsi Company Marketing Strategies Marketing Term Paper
13 pages (3250 words) , Download 0 , Term Paper
Free
Amp Company must implement new marketing strategies with an edge to reach its consumer target in China. Even though most men enjoy energy drinks, Amp has also discovered that women are also interested in energy drinks but the industry has yet to offer something that suits their taste. Amp Company aims at manufacturing a specific product.
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Alpha Response Technology Solutions Strategies Analysis Marketing Case Study
7 pages (2227 words) , Download 0 , Case Study
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The move can be attributed to the existence of high political stability, the large customer base, and the strong economic growth leading to a strong currency. The main competitors in the Rwandan technology market are the postivo-BGH company and the ARTS company. The postivo-BGH company is a joint venture that has a long history in Rwanda.
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Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper “Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis“ is an outstanding variant of case study on marketing. Samsung is one of the giant electronic company in the world that deals with a vast range of products. The presence of different products makes it to have different portfolios of marketing strategy that it deals with.
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Market Analysis of Apple Marketing Case Study
9 pages (2646 words) , Download 0 , Case Study
Free
The paper "Market Analysis of Apple" is a perfect example of a marketing case study. The market for Apple products is global. Its product uniqueness makes it emerge as one of the most competitive firms in the world. It is a normal occurrence for companies like Apple to find it important to go beyond the financial metrics in order to understand the company’s position as well as strengths within a particular environment and industry.
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Global Production Network of Smartphone Marketing Coursework
10 pages (2883 words) , Download 0 , Coursework
Free
The paper "Global Production Network of Smartphone" is a good example of marketing coursework. Globalization refers to the rise in the environmental scale of administrative, communal, and commercial connections. It led to the occurrence of Global Production Networks (GPN) due to the admittance to international markets by corporations.
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Business Partnerships and Organizational Performance at the Hillside Beach Club Marketing Case Study
7 pages (1975 words) , Download 0 , Case Study
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The paper "Business Partnerships and Organizational Performance at the Hillside Beach Club" is a perfect example of a marketing case study. Hillside Beach Club (HBC) definitely is the ultimate family vacation in the Mediterranean. Alarko Group of Companies founded HBC in 1994 at Fathiye in the Mugla Province.
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Advertisements Used by Benetton and Yeo Valley Organic Marketing Case Study
12 pages (3653 words) , Download 0 , Case Study
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The paper "Advertisements Used by Benetton and Yeo Valley Organic" is a great example of a marketing case study. The shock advertisements used by Benetton had several positive and negative effects on the company, consumers, and the general society as it led to strong consumer and public feelings (Vellnagel, 2011).
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Capturing and Delivering Value Marketing Coursework
13 pages (3768 words) , Download 0 , Coursework
Free
The paper "Capturing and Delivering Value" is a great example of marketing coursework. The perceived worth of a product that a company makes translates into what in strict terms is seen as a value. More often than not, and to a company, the value of a product is measured regarding an equivalent monetary value that was used to produce the product, plus what can measure as profit to the business.
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Integrated Marketing Communications - Coca-Cola Company Marketing Case Study
8 pages (2256 words) , Download 1 , Case Study
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The paper "Integrated Marketing Communications - Coca-Cola Company" is an outstanding example of a marketing case study. Marketing communications refers to all messages and mediums that a company deploy with communication with customers. As a portion of marketing communication and marketing mix, promotion entails all activities that a company engages to communicate with consumers about the product.
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Digital Marketing of Avon Company Marketing Case Study
11 pages (3498 words) , Download 0 , Case Study
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The paper "Digital Marketing of Avon Company " is an outstanding example of a marketing case study. Digital marketing or online marketing is its best bet on this. Marketing is the essence of any business activity, and any efforts to improve it should highly be upheld to better and enhance an enterprise (Burke, 2008).
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