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Marketing Essays

Result for Subject Marketing:
19914 essays
Bussiness to Business Marketing and Supply Chain Management Marketing Case Study
14 pages (4237 words) , Download 0 , Case Study
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Naturally, the collective transactions volume in B2B is much higher as compared to the transactions between business to consumers (B2C). Therefore, supply chain holds immense importance in various steps of the marketing practices of B2B, starting from sourcing of raw materials to supplying the finished products to another business conglomerate.
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Advertising Business of Made-com Marketing Case Study
9 pages (2485 words) , Download 0 , Case Study
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Made initially focused on the needs of domestic clients who were reported to be looking for furniture pieces that are good in quality; yet, are affordable. As such, Made emphasizes focus on unique products (furniture) that could be ordered according to specifications or purchased through viewing the products online and through their showrooms.
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Tesco Eroded Customers Trust Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
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The paper "Tesco Eroded Customer’s Trust" is an outstanding example of a marketing case study. The essay seeks to understand how Tesco, one of the largest and most well-known retailers in the United Kingdom lost its reputation in the market as being the cheapest retailer in the market, along with shedding light on various other problems the business is facing problems.
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Five Key Factors Influencing Service Market of Costco Wholesale Marketing Case Study
9 pages (2329 words) , Download 0 , Case Study
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Costco’s suppliers, buyers play a major role in the business operation of the company. Initially, the company was operating its business on a small scale. But within a short span of time, Costco has gained a huge profit which helped the firm to expand its business operations. Costco’s huge numbers of employees have contributed a lot to the growth and development of the company. 
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Harvey Nichols Store Analysis Marketing Case Study
10 pages (2500 words) , Download 1 , Case Study
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Harvey Nichols intends to enter the Finnish market through a contractual agreement with a local firm. A contractual agreement with a local firm will guarantee long-term operations in the new market. By identifying a local trader with a recognized brand name, Harvey Nichols will have an advantage in sharing technology with the host company.
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Difference between International Marketing and Domestic Marketing - Body Shop Marketing Case Study
11 pages (3237 words) , Download 0 , Case Study
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The paper "Difference between International Marketing and Domestic Marketing - Body Shop " is an outstanding example of a marketing case study. The marketing process involves a series of steps that are designed to discover an unfilled gap in the market and to satisfy customer needs. The first step involves situation analysis where opportunities are identified which can benefit the company.
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Crowd Funding Market in the UK Marketing Case Study
8 pages (2624 words) , Download 0 , Case Study
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The paper "Crowd Funding Market in the UK" is an outstanding example of a marketing case study. The crowdfunding key drivers in its external environment include those factors outside it that influences its performance and behavior. Some of crowdfunding external environmental factors include The marketing plan – Besides fundraising; there are three essential marketing functions that are performed by crowdfunding.
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Pepsi: Sales & Marketing Strategy Marketing Case Study
6 pages (1788 words) , Download 0 , Case Study
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Over the years, Pepsi has become synonymous with celebrity advertising. Pepsi is known for making use of popular pop stars and sportspersons in their advertising to project the desired cool and trendy image. In fact, the use of pop stars in their commercials has become the core of Pepsi's advertising. This is one of the ways Pepsi uses to differentiate from its biggest competitors.
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The Marketing Strategy Marketing Case Study
6 pages (1765 words) , Download 1 , Case Study
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Throughout many years, corporate strategies focused mainly on maximizing profits by reducing expenses through internal efficiency. But, very recently, the whole business strategy turned to focus on value creation, focusing primarily on customer values.
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New Product Development and Pricing Policy: Body Shop Marketing Case Study
6 pages (1800 words) , Download 0 , Case Study
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As the market for cosmetics is quite saturated and there is perfect competition in the industry it is necessary to set the prices in accordance with our competitors. As a marketing manager, I suggest a penetration pricing policy. I think it will be beneficial because we can introduce products at lower prices than our competitors.
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A Marketing Plan: Pepsi Cola Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
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The company has positioned itself to manage a sale of over one billion units of its products every day which requires careful planning. The product has a strong position amongst its competitors however due to the slowdown in carbonated drinks in the US the company needs to focus on addressing issues pertaining to this issue and should consider expanding into other geographical areas.
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Strengths of the Ricardian Model Marketing Case Study
7 pages (1978 words) , Download 0 , Case Study
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The Ricardian theory strongly believes that concerning a particular product, any country in the present world due to globalization has got a terrific comparative advantage, when compared to other countries if the opportunity cost that is incurred during the production of that good, among a group of goods is very less in that particular country.
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Should the Franklin Fund Invest at Tiffany & Co Marketing Case Study
7 pages (2314 words) , Download 0 , Case Study
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Tiffany & Co. has a very good growth prospect in the coming years. The investment made by the shareholders on this company’s shares will be much more secured than investment in other companies. The growth in the sales of the firm with the growing U.S economy is a good and favorable sign for the investors.
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The Role of Aviation Mechanics in Virgin Atlantic Marketing Case Study
9 pages (2535 words) , Download 0 , Case Study
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The paper "The Role of Aviation Mechanics in Virgin Atlantic" is an outstanding example of a marketing case study. The structure of any organization in the airline industry is considered to be dynamic and complex. It is therefore a challenge for the aviation industry to lead and manage the ever-changing scenario. The study has been conducted considering the job of aviation mechanic in Virgin Atlantic.
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Impact of the Housing Market on the US GDP Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
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The paper "Impact of the Housing Market on the US GDP " is an outstanding example of a marketing case study. Economics is the social science that deals with money, markets, individuals, investments, economy etc. Economics has two main branches “Microeconomics and macroeconomics”. Microeconomics deal with individuals and how they earn their livelihood whereas macroeconomics deals with aggregate issues.
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International Expansion of ZARA in U.A.E Marketing Case Study
9 pages (2492 words) , Download 0 , Case Study
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The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story.
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Appropriate Multinational Fast-food Restaurant Chain Marketing Case Study
11 pages (3119 words) , Download 0 , Case Study
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The research methodology used is both primary and secondary research. The current strategies adopted by Mc Donald are explained and the segmentation, the target customer, and the positioning statement have been defined properly. Apart from the STP, the company’s USP, the SWOT, and PESTEL analysis has been analyzed and stated in the report. 
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Principles of Marketing Marketing Case Study
8 pages (2265 words) , Download 0 , Case Study
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The paper "Principles of Marketing" is a perfect example of a case study on marketing. What did Mr. Wang mean by ‘your job, as a Master’s management degree is to use theory to help to explain and even solve management problems’? Mr. Wang was not satisfied with Amina’s report because he thought that she had used too much information on the car industry, and less on the marketing theory.
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Company Profile and Entrepreneurial Skills: Virgin Group Marketing Case Study
6 pages (1675 words) , Download 0 , Case Study
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The groups’ employees enjoy employment benefits like health facilities and medical covers provided by the company. In addition, they also have meal allowances, transport systems, and house allowances (Podmoroff, 2005, p.33). To emphasize staff performance, the group has a rewarding scheme that ensures the best performers are recognized.
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The Superior Brand Strength of Sainsburys Marketing Case Study
11 pages (3281 words) , Download 0 , Case Study
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Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores, and supermarkets requiring facility management and development capital allocation.
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Tata Nano International Market Selection with the Worlds Cheapest Car Marketing Case Study
11 pages (2991 words) , Download 0 , Case Study
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The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. An understanding of the network of forces that culminated in the market choice should begin with the understanding of the different challenges that attend to the Indian transport sector.
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Zara Marketing Strategy Marketing Case Study
9 pages (2552 words) , Download 1 , Case Study
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The firm deals in the design, manufacturing, and distribution of clothes while keeping up with the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares.
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Screening Markets for Carlsberg in Russia and China Marketing Case Study
15 pages (4157 words) , Download 0 , Case Study
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The paper "Screening Markets for Carlsberg in Russia and China" is an outstanding example of a marketing case study.  The influence of multinational enterprises has been increasing a lot in our day to day lives. Many companies are trying to expand their presence by targeting more customers and capturing global markets for their company's products.
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External Analysis of Online Dating Industry - Eharmony Marketing Case Study
10 pages (2670 words) , Download 0 , Case Study
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The paper "External Analysis of Online Dating Industry - Eharmony " is an outstanding example of a marketing case study. There are considerable revenue-building opportunities for emerging and existing online dating services in the United States. By 2007, the industry was valued at $900 million (Piskorski, Halaburda and Smith 4).
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British Petroleum Company Analysis Marketing Case Study
13 pages (3672 words) , Download 1 , Case Study
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If the business trend of BP is considered, then it did not reveal a positive scenario because of the oil spill in the Gulf of Mexico. The US government had nearly cornered BP and its operations in its geography due to the environmental damage its oil spill had caused. This also negatively affected the company in terms of its goodwill and financials.
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Starbucks: Marketing and Performance Analysis Marketing Case Study
6 pages (1763 words) , Download 0 , Case Study
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  It opened its very first outlet in Market Place, Seattle’s Pike. In 1986 it was acquired by Schultz, who envisioned it as a home coffee shop where people can get the best coffee with other complementary services. The company was expanded with proper positioning and marketing strategies soon after it was acquired by Schultz
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Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan Marketing Case Study
8 pages (2469 words) , Download 0 , Case Study
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The paper “Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan ” is a meaty example of the marketing case study. The main environmental issues affecting the fresh produce industry are related to the fresh produce senescence problem. The fresh produce is often damaged before being delivered to the destination.
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Benefit Plan Analysis for Metropolitan Chicago Health Council Marketing Case Study
6 pages (1881 words) , Download 0 , Case Study
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The MCHC has a wide range of hospital human resources section requirements which handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together with the personal lives of all employees.  The benefits for the employees are approximately 43% of their total gross salary.
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Marketing Strategy and Analysis for Apple Marketing Case Study
7 pages (2293 words) , Download 0 , Case Study
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It is recommended that Apple select a diversification strategy supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust.
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Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market Marketing Case Study
7 pages (2085 words) , Download 0 , Case Study
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The paper “Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market ” is an engrossing example of the marketing case study. Globalization has brought numerous benefits for business enterprises to exploit. With highly globalized international markets, it is increasingly becoming easier for businesses to develop new products targeted at foreign markets.
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Maslow's Need Hierarchy and the Consumer Behavior Model in White Magic's Activities Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
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The paper “Maslow’s Need Hierarchy and the Consumer Behavior Model in White Magic's Activities” is an actual example of the marketing case study. The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on consumer tastes and preferences.
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Advise Moet Chandon in the Chinese Market Marketing Case Study
10 pages (2727 words) , Download 0 , Case Study
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By properly listening to the suggestions and catering to the complaints the company can achieve customer satisfaction quickly. But it has to keep in mind that an unsolved problem can also give a bad reputation to their name. Hence it is up to Moet Chandon to decide how to use the digital strategy according to their advantage.  
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The Walt Disney Company Marketing Case Study
11 pages (3208 words) , Download 0 , Case Study
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Having established itself as a strong brand over time and now a popular featured-entertainment theme park chain with the highest footfall, Disney World hosts an array of innovative rides and experiences that fulfill its promise to deliver the happiest experience in the world, which is more memorable and technologically advanced every time.
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Steeple Analysis for the UK Super Market Sector Marketing Case Study
9 pages (3034 words) , Download 0 , Case Study
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The paper "Steeple Analysis for the UK Super Market Sector" is an outstanding example of a marketing case study. It is critical for organisations in the industry to explore the potential impact to be received from the environment in which it operates (Henry, 2008). STEEPLE analysis is an important strategic management tool (Hitt, Ireland, & Hoskisson, 2012).
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Marketing of Nissan Marketing Case Study
9 pages (2818 words) , Download 1 , Case Study
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Generally, the paper "Marketing of Nissan" is an outstanding example of a marketing case study. The plan focuses on Nissan and how Nissan can increase its market share in the automobile industry in the UK. The purpose is to target middle and lower class people by providing comfortable and affordable cars.
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Strategies and Forces of Competition within the US Airline Industry Marketing Case Study
12 pages (3215 words) , Download 0 , Case Study
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The paper “Strategies and Forces of Competition within the US Airline Industry” is an exciting example of the marketing case study. The U.S airline industry is considered as one of the best service provider airline industry in the world. In the year 1978, the airline industry had to undergo deregulation which led to the emergence of new budget carriers.
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Bain Consultants Marketing Analysis Marketing Case Study
10 pages (2578 words) , Download 0 , Case Study
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The paper "Bain Consultants Marketing Analysis" is an outstanding example of a marketing case study. With the changes in health challenges and healthcare delivery avenues, healthcare consultancy has proved to be one of the significant areas of emerging business trends to be applicable in this time and age.
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The Usage of Viral Marketing Marketing Case Study
8 pages (2528 words) , Download 0 , Case Study
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The paper 'The Usage of Viral Marketing' is a great example of the marketing case study. Social media is an aspect that has led to the revolution in the means by which people communicate nowadays. The use of social media such as Facebook and Twitter has been part and parcel of the modern generation that comprises the youths.
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The Impact of Customer Satisfaction on Online Shopping Environment - Amazon Marketing Case Study
36 pages (9238 words) , Case Study
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The paper "The Impact of Customer Satisfaction on Online Shopping Environment - Amazon" is an outstanding example of a marketing case study. In the era of the 21st century, the internet plays a major role in everyone’s life. All of us are dependent on the internet in some way or the other. It can be in the form of checking and sending emails, or accessing banking accounts or for others to connect with other people across the world.
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Kodak Market Segmentation Marketing Case Study
7 pages (1873 words) , Download 1 , Case Study
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The paper "Kodak Market Segmentation" is an outstanding example of a marketing case study. In 1880, George Eastman invented and then made a dry-plate formula and the machine for preparing large numbers of plates, from which he led to the foundation of Eastman Kodak Company. By 1884 Kodak had become a common name in every house.
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Marketing for the Next Three Years for BMW I3 Marketing Case Study
14 pages (4552 words) , Download 0 , Case Study
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The paper "Marketing for the Next Three Years for BMW I3" is an outstanding example of a marketing case study. In the last 20 years, the competitive dynamics of the global car market have increased manifold due to market saturation, entry of new players, etc (Cardenal and Garcia, 2013; Gerzema and D’Antonio, 2011).
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A Better World Marketing Strategy Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
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The paper "A Better World Marketing Strategy" is an outstanding example of a marketing case study.   In order to succeed in any business, the most important that needs keen attention is marketing its products or services. A marketing plan is an intrinsic and most important part of any business plan.
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Online Marketing as a Part of the Marketing Mix Marketing Case Study
12 pages (3565 words) , Download 0 , Case Study
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The relevance of the successful marketing of a product is dependent on its quality. It is appropriate for Outwardly Insurance to ensure that they are remarkable and that its website is state-of-the-art. If it is not possible to find the website while using major search engines, then the sales that the company makes would be similar to those on a company that does not have a website
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Merit Good - London Ambulance Service Marketing Case Study
6 pages (1670 words) , Download 0 , Case Study
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The paper "Merit Good - London Ambulance Service " is an outstanding example of a marketing case study. Merit goods refer to the goods and services that are provided free of charge to society by the government. The government feels that people may under-consume, hence they subsidize or offer for free to ensure that the consumption is independent of the purchasing power of the consumer.
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Specialty Coffee Industry Analysis Marketing Case Study
14 pages (3583 words) , Download 0 , Case Study
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According to industrial standards, only coffee above the 80% mark qualifies to be termed specialty coffee. This type of coffee is cultivated in only ideal conditions that favor coffee growing around the world. This coffee gives maximum consumer satisfaction with little, if any, alteration in the distinct and sweet taste it is known for.
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Hucksters in the Classroom: Outline and Analysis Marketing Case Study
7 pages (1913 words) , Download 0 , Case Study
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The paper "Hucksters in the Classroom: Outline and Analysis" is a wonderful example of a case study on marketing. Education marketing is a type of marketing where organizations market their products in the form of educational resources to college students. The students can entice their parents to purchase products that they have been informed about in these educational materials.
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Marketing Management: Norwegian Cruise Line Company Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
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Norwegian Cruise Line Company is headquartered in Florida, which is operating on cruise ships. The company had started off its operations in the year 1966 under the brand name of the Norwegian Caribbean Line. The Norwegian cruise line is best known for an innovative concept it follows which is known as the freestyle cruising concept. 
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The Role of Trust in Event-Customer Relationships Marketing Case Study
12 pages (3617 words) , Download 0 , Case Study
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events management can be seen as a systematic approach through which a given program or festival is organized in order to meet all its objectives and expectations. This is meant to provide total and absolute satisfaction for the participants and organizers of the event. Events management involves the use of various techniques of marketing.
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FreshTec, Revolutionizing Fresh Produce Marketing Case Study
12 pages (3262 words) , Download 1 , Case Study
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On the contrary, disruptive or rather discontinuous technologies more often than not result in worse product performance (Christensen, 2013). In effect, Fresh Tech, a commercial packaging firm has developed a disruptive or rather a discontinuous technology, which keeps fresh farm flowers and produce fresh for longer period.
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Buyer Behaviour Analysis, The Psychology of Buying Marketing Case Study
10 pages (2879 words) , Download 0 , Case Study
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Over a period of 300 years, it has been observed that economists have been researching consumers' buying behavior. In accordance with Michael R. Solomon, “consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires”.
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