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Marketing Essays

Result for Subject Marketing:
19897 essays
Principles of Marketing Marketing Case Study
8 pages (2265 words) , Download 0 , Case Study
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The paper "Principles of Marketing" is a perfect example of a case study on marketing. What did Mr. Wang mean by ‘your job, as a Master’s management degree is to use theory to help to explain and even solve management problems’? Mr. Wang was not satisfied with Amina’s report because he thought that she had used too much information on the car industry, and less on the marketing theory.
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Company Profile and Entrepreneurial Skills: Virgin Group Marketing Case Study
6 pages (1675 words) , Download 0 , Case Study
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The groups’ employees enjoy employment benefits like health facilities and medical covers provided by the company. In addition, they also have meal allowances, transport systems, and house allowances (Podmoroff, 2005, p.33). To emphasize staff performance, the group has a rewarding scheme that ensures the best performers are recognized.
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The Superior Brand Strength of Sainsburys Marketing Case Study
11 pages (3281 words) , Download 0 , Case Study
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Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores, and supermarkets requiring facility management and development capital allocation.
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Tata Nano International Market Selection with the Worlds Cheapest Car Marketing Case Study
11 pages (2991 words) , Download 0 , Case Study
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The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. An understanding of the network of forces that culminated in the market choice should begin with the understanding of the different challenges that attend to the Indian transport sector.
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Zara Marketing Strategy Marketing Case Study
9 pages (2552 words) , Download 1 , Case Study
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The firm deals in the design, manufacturing, and distribution of clothes while keeping up with the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares.
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Screening Markets for Carlsberg in Russia and China Marketing Case Study
15 pages (4157 words) , Download 0 , Case Study
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The paper "Screening Markets for Carlsberg in Russia and China" is an outstanding example of a marketing case study.  The influence of multinational enterprises has been increasing a lot in our day to day lives. Many companies are trying to expand their presence by targeting more customers and capturing global markets for their company's products.
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External Analysis of Online Dating Industry - Eharmony Marketing Case Study
10 pages (2670 words) , Download 0 , Case Study
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The paper "External Analysis of Online Dating Industry - Eharmony " is an outstanding example of a marketing case study. There are considerable revenue-building opportunities for emerging and existing online dating services in the United States. By 2007, the industry was valued at $900 million (Piskorski, Halaburda and Smith 4).
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British Petroleum Company Analysis Marketing Case Study
13 pages (3672 words) , Download 1 , Case Study
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If the business trend of BP is considered, then it did not reveal a positive scenario because of the oil spill in the Gulf of Mexico. The US government had nearly cornered BP and its operations in its geography due to the environmental damage its oil spill had caused. This also negatively affected the company in terms of its goodwill and financials.
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Starbucks: Marketing and Performance Analysis Marketing Case Study
6 pages (1763 words) , Download 0 , Case Study
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  It opened its very first outlet in Market Place, Seattle’s Pike. In 1986 it was acquired by Schultz, who envisioned it as a home coffee shop where people can get the best coffee with other complementary services. The company was expanded with proper positioning and marketing strategies soon after it was acquired by Schultz
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Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan Marketing Case Study
8 pages (2469 words) , Download 0 , Case Study
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The paper “Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan ” is a meaty example of the marketing case study. The main environmental issues affecting the fresh produce industry are related to the fresh produce senescence problem. The fresh produce is often damaged before being delivered to the destination.
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Benefit Plan Analysis for Metropolitan Chicago Health Council Marketing Case Study
6 pages (1881 words) , Download 0 , Case Study
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The MCHC has a wide range of hospital human resources section requirements which handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together with the personal lives of all employees.  The benefits for the employees are approximately 43% of their total gross salary.
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Marketing Strategy and Analysis for Apple Marketing Case Study
7 pages (2293 words) , Download 0 , Case Study
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It is recommended that Apple select a diversification strategy supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust.
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Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market Marketing Case Study
7 pages (2085 words) , Download 0 , Case Study
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The paper “Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market ” is an engrossing example of the marketing case study. Globalization has brought numerous benefits for business enterprises to exploit. With highly globalized international markets, it is increasingly becoming easier for businesses to develop new products targeted at foreign markets.
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Maslow's Need Hierarchy and the Consumer Behavior Model in White Magic's Activities Marketing Case Study
6 pages (1916 words) , Download 0 , Case Study
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The paper “Maslow’s Need Hierarchy and the Consumer Behavior Model in White Magic's Activities” is an actual example of the marketing case study. The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on consumer tastes and preferences.
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Advise Moet Chandon in the Chinese Market Marketing Case Study
10 pages (2727 words) , Download 0 , Case Study
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By properly listening to the suggestions and catering to the complaints the company can achieve customer satisfaction quickly. But it has to keep in mind that an unsolved problem can also give a bad reputation to their name. Hence it is up to Moet Chandon to decide how to use the digital strategy according to their advantage.  
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The Walt Disney Company Marketing Case Study
11 pages (3208 words) , Download 0 , Case Study
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Having established itself as a strong brand over time and now a popular featured-entertainment theme park chain with the highest footfall, Disney World hosts an array of innovative rides and experiences that fulfill its promise to deliver the happiest experience in the world, which is more memorable and technologically advanced every time.
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Steeple Analysis for the UK Super Market Sector Marketing Case Study
9 pages (3034 words) , Download 0 , Case Study
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The paper "Steeple Analysis for the UK Super Market Sector" is an outstanding example of a marketing case study. It is critical for organisations in the industry to explore the potential impact to be received from the environment in which it operates (Henry, 2008). STEEPLE analysis is an important strategic management tool (Hitt, Ireland, & Hoskisson, 2012).
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Marketing of Nissan Marketing Case Study
9 pages (2818 words) , Download 1 , Case Study
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Generally, the paper "Marketing of Nissan" is an outstanding example of a marketing case study. The plan focuses on Nissan and how Nissan can increase its market share in the automobile industry in the UK. The purpose is to target middle and lower class people by providing comfortable and affordable cars.
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Strategies and Forces of Competition within the US Airline Industry Marketing Case Study
12 pages (3215 words) , Download 0 , Case Study
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The paper “Strategies and Forces of Competition within the US Airline Industry” is an exciting example of the marketing case study. The U.S airline industry is considered as one of the best service provider airline industry in the world. In the year 1978, the airline industry had to undergo deregulation which led to the emergence of new budget carriers.
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Bain Consultants Marketing Analysis Marketing Case Study
10 pages (2578 words) , Download 0 , Case Study
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The paper "Bain Consultants Marketing Analysis" is an outstanding example of a marketing case study. With the changes in health challenges and healthcare delivery avenues, healthcare consultancy has proved to be one of the significant areas of emerging business trends to be applicable in this time and age.
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The Usage of Viral Marketing Marketing Case Study
8 pages (2528 words) , Download 0 , Case Study
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The paper 'The Usage of Viral Marketing' is a great example of the marketing case study. Social media is an aspect that has led to the revolution in the means by which people communicate nowadays. The use of social media such as Facebook and Twitter has been part and parcel of the modern generation that comprises the youths.
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The Impact of Customer Satisfaction on Online Shopping Environment - Amazon Marketing Case Study
36 pages (9238 words) , Case Study
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The paper "The Impact of Customer Satisfaction on Online Shopping Environment - Amazon" is an outstanding example of a marketing case study. In the era of the 21st century, the internet plays a major role in everyone’s life. All of us are dependent on the internet in some way or the other. It can be in the form of checking and sending emails, or accessing banking accounts or for others to connect with other people across the world.
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Kodak Market Segmentation Marketing Case Study
7 pages (1873 words) , Download 1 , Case Study
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The paper "Kodak Market Segmentation" is an outstanding example of a marketing case study. In 1880, George Eastman invented and then made a dry-plate formula and the machine for preparing large numbers of plates, from which he led to the foundation of Eastman Kodak Company. By 1884 Kodak had become a common name in every house.
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Marketing for the Next Three Years for BMW I3 Marketing Case Study
14 pages (4552 words) , Download 0 , Case Study
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The paper "Marketing for the Next Three Years for BMW I3" is an outstanding example of a marketing case study. In the last 20 years, the competitive dynamics of the global car market have increased manifold due to market saturation, entry of new players, etc (Cardenal and Garcia, 2013; Gerzema and D’Antonio, 2011).
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A Better World Marketing Strategy Marketing Case Study
10 pages (2703 words) , Download 0 , Case Study
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The paper "A Better World Marketing Strategy" is an outstanding example of a marketing case study.   In order to succeed in any business, the most important that needs keen attention is marketing its products or services. A marketing plan is an intrinsic and most important part of any business plan.
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Online Marketing as a Part of the Marketing Mix Marketing Case Study
12 pages (3565 words) , Download 0 , Case Study
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The relevance of the successful marketing of a product is dependent on its quality. It is appropriate for Outwardly Insurance to ensure that they are remarkable and that its website is state-of-the-art. If it is not possible to find the website while using major search engines, then the sales that the company makes would be similar to those on a company that does not have a website
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Merit Good - London Ambulance Service Marketing Case Study
6 pages (1670 words) , Download 0 , Case Study
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The paper "Merit Good - London Ambulance Service " is an outstanding example of a marketing case study. Merit goods refer to the goods and services that are provided free of charge to society by the government. The government feels that people may under-consume, hence they subsidize or offer for free to ensure that the consumption is independent of the purchasing power of the consumer.
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Specialty Coffee Industry Analysis Marketing Case Study
14 pages (3583 words) , Download 0 , Case Study
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According to industrial standards, only coffee above the 80% mark qualifies to be termed specialty coffee. This type of coffee is cultivated in only ideal conditions that favor coffee growing around the world. This coffee gives maximum consumer satisfaction with little, if any, alteration in the distinct and sweet taste it is known for.
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Hucksters in the Classroom: Outline and Analysis Marketing Case Study
7 pages (1913 words) , Download 0 , Case Study
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The paper "Hucksters in the Classroom: Outline and Analysis" is a wonderful example of a case study on marketing. Education marketing is a type of marketing where organizations market their products in the form of educational resources to college students. The students can entice their parents to purchase products that they have been informed about in these educational materials.
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Marketing Management: Norwegian Cruise Line Company Marketing Case Study
17 pages (4720 words) , Download 0 , Case Study
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Norwegian Cruise Line Company is headquartered in Florida, which is operating on cruise ships. The company had started off its operations in the year 1966 under the brand name of the Norwegian Caribbean Line. The Norwegian cruise line is best known for an innovative concept it follows which is known as the freestyle cruising concept. 
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The Role of Trust in Event-Customer Relationships Marketing Case Study
12 pages (3617 words) , Download 0 , Case Study
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events management can be seen as a systematic approach through which a given program or festival is organized in order to meet all its objectives and expectations. This is meant to provide total and absolute satisfaction for the participants and organizers of the event. Events management involves the use of various techniques of marketing.
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FreshTec, Revolutionizing Fresh Produce Marketing Case Study
12 pages (3262 words) , Download 1 , Case Study
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On the contrary, disruptive or rather discontinuous technologies more often than not result in worse product performance (Christensen, 2013). In effect, Fresh Tech, a commercial packaging firm has developed a disruptive or rather a discontinuous technology, which keeps fresh farm flowers and produce fresh for longer period.
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Buyer Behaviour Analysis, The Psychology of Buying Marketing Case Study
10 pages (2879 words) , Download 0 , Case Study
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Over a period of 300 years, it has been observed that economists have been researching consumers' buying behavior. In accordance with Michael R. Solomon, “consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires”.
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Public Relations - Apple during Foxconn Suicide Scandal Marketing Case Study
12 pages (3353 words) , Download 0 , Case Study
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The paper "Public Relations - Apple during Foxconn Suicide Scandal" is an outstanding example of a marketing case study. The FOXCONN suicide scandal unearthed the unethical labor practices that Foxconn, a manufacturing partner of Apple in China engages in. The incident that took place on July 16, 2009, involved the suicide of a Foxconn factory worker, Sun Danyang.
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Proctor & Gamble - The Man Your Man Could Smell Like Marketing Case Study
11 pages (2949 words) , Download 0 , Case Study
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Proctor & gamble is a known company in the US for its beauty and health products including toothpaste and others. The company uses Old Spice as its brand for male products though the same products, often, end up being bought even by female clients. In 2011, Old Spice won a grand award for its successful campaign on one of its beauty products.
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How Pepsi Is Involved with Marketing Environment, Marketing Mix Marketing Case Study
15 pages (4207 words) , Download 0 , Case Study
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The paper "How Pepsi Is Involved with Marketing Environment, Marketing Mix" is an outstanding example of a marketing case study. Pepsi products are produced by PepsiCo Company, which began from humble backgrounds with a refreshing Brad’s drink. Pepsi has managed to carve a niche for itself in the larger global market, emerging as the second-best ranking company after Coca Cola.
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Natural Kitchen Operations on the UK Market Marketing Case Study
9 pages (2615 words) , Download 0 , Case Study
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The restaurants of this company are designed in a very attractive and unique way. The restaurant has its outlet in five prime locations in the UK. These locations are Marylebone, Fetter Lane, Trinity Square, Tudor Street, and Baker Street. The timing of these resultants varies in some locations.
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Madison Fiber Corporation Marketing Case Study
8 pages (2021 words) , Download 0 , Case Study
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The paper "Madison Fiber Corporation" is an outstanding example of a marketing case study. The profitability of a manufacturing company is largely dependent on the efficiency of its sales representatives. Manufacturing companies engage in numerous business dealings that involve the services of sales representatives.
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Nestle Decided to Investigate Further the Possibility of Moving to Italy Marketing Case Study
19 pages (5372 words) , Download 0 , Case Study
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The paper "Nestle Decided to Investigate Further the Possibility of Moving to Italy" is an outstanding example of a marketing case study. In this contemporary era, different business industries have become much competitive in nature. After the advent of globalisation in the world economy, business industries have focused on gaining more profits from the respective operational procedures.
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White Ribbon Australias Campaign Marketing Case Study
11 pages (3003 words) , Download 0 , Case Study
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In Australia, this operation has developed into one of the renowned social marketing campaigns. The main aim of the campaign, therefore, was to create awareness of the violence that women are subjected to by the men. This awareness would challenge society to foster personal change as society shuns this violence.
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Marketing Rail Travel for National Rail Organization Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The services of the National Rail Marketing Research firm were commissioned to design and carry out a survey that identified such a target market. In order to design an appropriate survey, research was conducted to determine current trends in rail use and what major complaints exist about rail travel.  
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Just Another Beer Not to Those in Laos on a Mission to Create a Global Buzz Marketing Case Study
7 pages (1977 words) , Download 0 , Case Study
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Beerlao is a beer brand that is produced and marketed by Lao Brewery Company situated in Vientiane, Laos. Established in 1971, the company is presently owned by the Government of Laos and Carlsberg AS of Denmark, both of whom own half the shares. In 2008, the company has sold 132 million liters of beer and has an annual revenue of $145 million. 
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How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market Marketing Case Study
12 pages (3493 words) , Download 0 , Case Study
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The paper "How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market" is an outstanding example of a marketing case study. The nature of the competitiveness of the global market place has been ha been changed significantly in the post-modern age of the business environment.
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Global Marketing Management: Russian Standard Vodka Marketing Case Study
7 pages (1971 words) , Download 0 , Case Study
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In distinction from Russia, Russian Standard vodka in the United States must target predominantly young consumers, with a special emphasis made on its superior quality, functional attributes, and fun (Grigorian). Vodka in the United States lacks a historical angle but is used by youngsters as an easy-to-drink, refreshing, and fun drink.  
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Implementation Plan: Barnes and Nobles Marketing Case Study
6 pages (1579 words) , Download 0 , Case Study
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The implementation plan the firm has established to put the two alternative solutions into action is realistic and reachable. Large businesses such as Barnes and Noble have to plan for longer periods than one year. Having strategic plans for the long term can help improve the chances of the business succeeding. 
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E-business Resit of Topshop Marketing Case Study
7 pages (2280 words) , Download 0 , Case Study
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The internet has a major effect on the business scenario in the modern-day context and has changed the present business processes. From the product development to review after-sales services, e-business, and the internet play a key part in the flow of data, not only inside individual business but also between businesses of individual companies.
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The Events Industry as One of the Fastest Growing Industries Marketing Case Study
8 pages (2491 words) , Download 0 , Case Study
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The paper "The Events Industry as One of the Fastest Growing Industries" is a perfect example of a case study on marketing. Event management has been one of the most demanding industries for the past few years. Event management is a method of planning, preparing as well as producing the event, be it a small or big event.
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The External Environmental Analysis of the United Arab Emirates Marketing Case Study
6 pages (1842 words) , Download 0 , Case Study
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The paper "The External Environmental Analysis of the United Arab Emirates" is an outstanding example of a marketing case study. The following paper deals with the market analysis of the UAE to find its feasibility for the export of the brand of cars manufactured by Toyota in Australia. The external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspect.
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What Is Successful Marketing - Apple Marketing Case Study
10 pages (2786 words) , Download 0 , Case Study
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The paper "What Is Successful Marketing - Apple" is an outstanding example of a marketing case study. In assessing an effective marketing model, the researcher has chosen a business enterprise, which is Apple. Along with the fast-paced development of technology and the emergence of numerous information technology companies in the market, Apple stood out as one of the most competitive firms.
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Branding of Ralph Lauren Corporation Marketing Case Study
10 pages (2710 words) , Download 0 , Case Study
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The paper "Branding of Ralph Lauren Corporation " is an outstanding example of a marketing case study. This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
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