Marketing Essays

The paper 'The Usage of Viral Marketing' is a great example of the marketing case study. Social media is an aspect that has led to the revolution in the means by which people communicate nowadays. The use of social media such as Facebook and Twitter has been part and parcel of the modern generation that comprises the youths.

The paper "The Impact of Customer Satisfaction on Online Shopping Environment - Amazon" is an outstanding example of a marketing case study. In the era of the 21st century, the internet plays a major role in everyone’s life. All of us are dependent on the internet in some way or the other. It can be in the form of checking and sending emails, or accessing banking accounts or for others to connect with other people across the world.

The paper "Kodak Market Segmentation" is an outstanding example of a marketing case study. In 1880, George Eastman invented and then made a dry-plate formula and the machine for preparing large numbers of plates, from which he led to the foundation of Eastman Kodak Company. By 1884 Kodak had become a common name in every house.

The paper "Marketing for the Next Three Years for BMW I3" is an outstanding example of a marketing case study. In the last 20 years, the competitive dynamics of the global car market have increased manifold due to market saturation, entry of new players, etc (Cardenal and Garcia, 2013; Gerzema and D’Antonio, 2011).

The paper "A Better World Marketing Strategy" is an outstanding example of a marketing case study.   In order to succeed in any business, the most important that needs keen attention is marketing its products or services. A marketing plan is an intrinsic and most important part of any business plan.

The relevance of the successful marketing of a product is dependent on its quality. It is appropriate for Outwardly Insurance to ensure that they are remarkable and that its website is state-of-the-art. If it is not possible to find the website while using major search engines, then the sales that the company makes would be similar to those on a company that does not have a website

The paper "Merit Good - London Ambulance Service " is an outstanding example of a marketing case study. Merit goods refer to the goods and services that are provided free of charge to society by the government. The government feels that people may under-consume, hence they subsidize or offer for free to ensure that the consumption is independent of the purchasing power of the consumer.

According to industrial standards, only coffee above the 80% mark qualifies to be termed specialty coffee. This type of coffee is cultivated in only ideal conditions that favor coffee growing around the world. This coffee gives maximum consumer satisfaction with little, if any, alteration in the distinct and sweet taste it is known for.

The paper "Hucksters in the Classroom: Outline and Analysis" is a wonderful example of a case study on marketing. Education marketing is a type of marketing where organizations market their products in the form of educational resources to college students. The students can entice their parents to purchase products that they have been informed about in these educational materials.

Norwegian Cruise Line Company is headquartered in Florida, which is operating on cruise ships. The company had started off its operations in the year 1966 under the brand name of the Norwegian Caribbean Line. The Norwegian cruise line is best known for an innovative concept it follows which is known as the freestyle cruising concept. 

events management can be seen as a systematic approach through which a given program or festival is organized in order to meet all its objectives and expectations. This is meant to provide total and absolute satisfaction for the participants and organizers of the event. Events management involves the use of various techniques of marketing.

On the contrary, disruptive or rather discontinuous technologies more often than not result in worse product performance (Christensen, 2013). In effect, Fresh Tech, a commercial packaging firm has developed a disruptive or rather a discontinuous technology, which keeps fresh farm flowers and produce fresh for longer period.

Over a period of 300 years, it has been observed that economists have been researching consumers' buying behavior. In accordance with Michael R. Solomon, “consumer behavior is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires”.

The paper "Public Relations - Apple during Foxconn Suicide Scandal" is an outstanding example of a marketing case study. The FOXCONN suicide scandal unearthed the unethical labor practices that Foxconn, a manufacturing partner of Apple in China engages in. The incident that took place on July 16, 2009, involved the suicide of a Foxconn factory worker, Sun Danyang.

Proctor & gamble is a known company in the US for its beauty and health products including toothpaste and others. The company uses Old Spice as its brand for male products though the same products, often, end up being bought even by female clients. In 2011, Old Spice won a grand award for its successful campaign on one of its beauty products.

The paper "How Pepsi Is Involved with Marketing Environment, Marketing Mix" is an outstanding example of a marketing case study. Pepsi products are produced by PepsiCo Company, which began from humble backgrounds with a refreshing Brad’s drink. Pepsi has managed to carve a niche for itself in the larger global market, emerging as the second-best ranking company after Coca Cola.

The restaurants of this company are designed in a very attractive and unique way. The restaurant has its outlet in five prime locations in the UK. These locations are Marylebone, Fetter Lane, Trinity Square, Tudor Street, and Baker Street. The timing of these resultants varies in some locations.

The paper "Madison Fiber Corporation" is an outstanding example of a marketing case study. The profitability of a manufacturing company is largely dependent on the efficiency of its sales representatives. Manufacturing companies engage in numerous business dealings that involve the services of sales representatives.

The paper "Nestle Decided to Investigate Further the Possibility of Moving to Italy" is an outstanding example of a marketing case study. In this contemporary era, different business industries have become much competitive in nature. After the advent of globalisation in the world economy, business industries have focused on gaining more profits from the respective operational procedures.

In Australia, this operation has developed into one of the renowned social marketing campaigns. The main aim of the campaign, therefore, was to create awareness of the violence that women are subjected to by the men. This awareness would challenge society to foster personal change as society shuns this violence.

The services of the National Rail Marketing Research firm were commissioned to design and carry out a survey that identified such a target market. In order to design an appropriate survey, research was conducted to determine current trends in rail use and what major complaints exist about rail travel.  

Beerlao is a beer brand that is produced and marketed by Lao Brewery Company situated in Vientiane, Laos. Established in 1971, the company is presently owned by the Government of Laos and Carlsberg AS of Denmark, both of whom own half the shares. In 2008, the company has sold 132 million liters of beer and has an annual revenue of $145 million. 

The paper "How Can Ryanair Maintain Its Dominance in the European Low-Cost Airline Market" is an outstanding example of a marketing case study. The nature of the competitiveness of the global market place has been ha been changed significantly in the post-modern age of the business environment.

In distinction from Russia, Russian Standard vodka in the United States must target predominantly young consumers, with a special emphasis made on its superior quality, functional attributes, and fun (Grigorian). Vodka in the United States lacks a historical angle but is used by youngsters as an easy-to-drink, refreshing, and fun drink.  

The implementation plan the firm has established to put the two alternative solutions into action is realistic and reachable. Large businesses such as Barnes and Noble have to plan for longer periods than one year. Having strategic plans for the long term can help improve the chances of the business succeeding. 

The internet has a major effect on the business scenario in the modern-day context and has changed the present business processes. From the product development to review after-sales services, e-business, and the internet play a key part in the flow of data, not only inside individual business but also between businesses of individual companies.

The paper "The Events Industry as One of the Fastest Growing Industries" is a perfect example of a case study on marketing. Event management has been one of the most demanding industries for the past few years. Event management is a method of planning, preparing as well as producing the event, be it a small or big event.

The paper "The External Environmental Analysis of the United Arab Emirates" is an outstanding example of a marketing case study. The following paper deals with the market analysis of the UAE to find its feasibility for the export of the brand of cars manufactured by Toyota in Australia. The external environmental analysis of the United Arab Emirates is done with respect to the political, economic and demographic aspect.

The paper "What Is Successful Marketing - Apple" is an outstanding example of a marketing case study. In assessing an effective marketing model, the researcher has chosen a business enterprise, which is Apple. Along with the fast-paced development of technology and the emergence of numerous information technology companies in the market, Apple stood out as one of the most competitive firms.

The paper "Branding of Ralph Lauren Corporation " is an outstanding example of a marketing case study. This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.

The paper "Comprehensive Analysis of the Myanmar Market for Airline Services" is a brilliant example of a case study on management. Qantas is an Australian Airline company and the oldest company in the history of the airline industry. The company offers flight services around the globe through flight destinations in almost all the continents including Africa, Asia, Oceania, Europe, and America.

The paper "Telecommunication Service of Telaus Company " is an outstanding example of a marketing case study. Telecommunication service is one of the growing and successful operating networks and services. The rapid development in the telecommunication industry all over the world is increasing due to various innovations that are introduced or are being implemented almost every day.

The paper "New Product Development Is the Key to Apple's Marketing Success" is an outstanding example of a marketing case study. Apple is one of the most valuable brands, which deals with consumer electronics products. It is a “publicly traded corporation” which is listed on NASDAQ. The company was initiated by Steve Jobs and Steve Wozniak in the year 1976.

The paper "Current Marketing Trends in Hong Kong" is an outstanding example of a marketing case study. The research paper is the prologue to diversify the organization in the international market by taking the reference of Hong Kong Market. The company Old Chang Kee which is an organization dealing in snacks and beverages in Singapore wants to expand its business in the Hong Kong market.

It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production.  It also utilizes Carbon Fibre Reinforced Plastics (CFRP) in automobile production. It tends to focus upon zero-emission and is presently working on a hydrogen hybrid drivetrain. It can be noted that most of the success of BMW is derived from the entrepreneurial culture. 

The paper "Crucial Service Marketing Aspects of Process, People, and Resource Allocation" is a perfect example of a case study on marketing. The present dynamics of the business environment have rendered a situation of the intensive competition among the market players with regards to the saturation of markets and the presence of a large number of competitors.

Various international models for expansions have been considered and from the analysis of the various factors relating to expansion in the international market, the best market for expansion of the organization is chosen.  Over the years Buffalo Wild Wings have emerged as one of the casual dining restaurants throughout the United States of America.  

ETIHAD has grown into one of the leading airways in the world. The world has changed a lot over the last decade and so has ETIHAD in its approach and business structure. But, what has remained intact with this global airline is its service, which has its main focus on the hospitality factor, depicting the warm, friendly, altruistic culture of the Arab world.

Various aspects such as the current advertising strategy of Airness for making its promotion in the upcoming Olympics in the United Kingdom and identifying its existing have been taken into consideration in the paper. Moreover, the recommendations of various advertising messages of Airness are taken into concern in the discussion of this paper.

CUB has managed to effectively market the Strongbow Cider brand which has become a leading brand in the Cider market. This can be attributed to the company’s effective marketing strategies. The main strategy has been personalization and the use of electronic marketing in the advertising and promotion of the product.

MTN is a multinational telecommunication company. It has its headquarters in Johannesburg in South Africa. It offers communication services in many parts of Africa and in Middle East countries. In recent years, the company has been challenged for customer services impediment in Middle East countries like Iran and also in many African countries where it operates.

It facilitates in satisfying customers’ needs by recognizing the trend and pre-emptying their changing preferences by providing them with desired products and services. Hence, understanding of consumer psychology plays a vital role in the development of marketing strategy and planning.

The paper "Conseco - Industry Structure" is an outstanding example of a marketing case study. The company selected for the analysis is Conseco, Inc. The CNO financial group was incorporated in 1979 and began to start its operation in 1982. The CNO financial group changed the name to Conseco, Inc and became a public sector company.

The paper "Marketing - G Microwave Oven" is an outstanding example of a marketing case study. The United States in the marketing innovation of the microwave oven has been continuously pushing its towns, market strategy. The quick growth of the United States in the microwave oven is because of the company’s insistence on customer value innovation.

Nike is one of the top shoe companies that started in 1964 as a casual agreement and handshake between Coach Bill Bowerman from the University of Oregon and a middle-distance runner called Phil Knight. The two men started by forming blue ribbon sports and introduced the Japanese brand Onitsuka running shoes that they later exported to U.S.

The paper "Has the Marketing Mix for Volkswagen Been Successful" is an outstanding example of a marketing case study. Volkswagen, a large multi-national automobile producer, has had a very difficult history in terms of finding a connection with customers, establishing brand loyalty and brand preference, and emerging from its more traditional brand positioning from the 1970s.

The company started competing with branded glass manufacturers from the early 1990s and cemented their position as premier glass manufacturers in Singapore, Malaysia, and Hong Kong. Sales growth for the company slowed down during the period of 2003 due to external factors. In the initial years, Henrik Skagen used two types of marketing strategies to increase sales revenue.

The paper "Marketing Strategies - Birmingham" is an outstanding example of a marketing case study. Birmingham is found in the culture-rich country of Britain. The city is blessed with a rare-to-find combination of geography and history, dating back to 1400 BC. With its proximal local to the city centre, tourists are treated to a combination of the latest fashions, exotic foods, and traditional bands.

The paper "Market Entry into the Chinese Market by Thornton’s Chocolate" is an outstanding example of a marketing case study. Thornton’s Chocolate was established in the United Kingdom in 1911 by Joseph William Thornton. Through a series of business model evolutions, Thornton’s now boasts annual revenues in the contemporary market of £218 million.

The paper "SAS Horizontal Merger" is an outstanding example of a marketing case study. SAS Company is one of the leaders in the aviation industry, thanks to the restricting efforts that were brought by Jan Carlzon. Having been in the market for quite some time now, SAS is at the maturity level of the PLC curve and now focuses on the provision of high-quality services to the passengers.