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Marketing Essays

Result for Subject Marketing:
19930 essays
Overview of Audi A4, BMW 3 Series Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
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The paper "Overview of Audi A4, BMW 3 Series" is an outstanding example of a marketing case study. Audi A4 is a sophisticated and luxurious car. Audi A4 has smart equipment which facilitates its users to drive smoothly. The car provides different types of benefits to its users with its high tech gadgets. The company has updated the car models which have made it highly competitive.
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Electro Scientific Industries, Inc - Market Environment Marketing Case Study
8 pages (2067 words) , Download 0 , Case Study
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The paper "Electro Scientific Industries, Inc - Market Environment" is an outstanding example of a marketing case study. Auditing is a fundamental tool for ensuring the reported information contained in the financial statements of a company gives a clear, true and fair view of an organization’s prospects. Electro Scientific Industries, Inc. faces a couple of strategic issues that are likely going to affect its going concern.
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Advertising Campaign of Evian: Rollerbabies Marketing Case Study
11 pages (2905 words) , Download 1 , Case Study
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To begin with, Roller Babies’ was intended to transform Evian into a worldwide brand with a consistent market territory in that it should enable the brand to have a particular share of the market to be comprised of its loyal consumers (Jarboe, 2012).
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Malaysia International Trade Marketing Case Study
7 pages (2267 words) , Download 0 , Case Study
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The paper "Malaysia International Trade" is an outstanding example of a marketing case study. Malaysia came to the international business limelight during the 22-year reign of Prime Minister Mahathir bin Mohammad. This was a time when the nation started to diversify its economy from being dependent on the exportation of raw materials to the development of manufacturing, services, and tourism.
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Global Marketing Strategy - Toyota Motor Company Marketing Case Study
9 pages (2702 words) , Download 0 , Case Study
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The paper "Global Marketing Strategy - Toyota Motor Company " is an outstanding example of a marketing case study. A multinational company is a business organization that has operations in more than one country. It is therefore a large organization that offers services and goods, on a large scale (Shang & Low, 2014).
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Corporate Social Responsibility and Marketing Strategies: Apple Marketing Case Study
6 pages (1758 words) , Download 1 , Case Study
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The paper "Corporate Social Responsibility and Marketing Strategies: Apple" is an outstanding example of a marketing case study. In the business world, the need to subscribe to the values and norms of society pushes companies into structuring their operational frameworks and strategies to safeguard the societal rules, moral provisions and values.
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Zain Telecom Company in Saudi Arabia From an International Business Perspective Marketing Case Study
19 pages (5044 words) , Download 0 , Case Study
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The paper "Zain Telecom Company in Saudi Arabia From an International Business Perspective" is an outstanding example of a marketing case study. Zain Telecom Company started in the year 1983 in Kuwait. Initially, it was known as Mobile Telecommunications Company, abbreviated as MTC. The Kuwait government had a 49 percent stake; however, this reduced to a 25 percent stake in the year 2001.
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German FDI in China Marketing Case Study
10 pages (2949 words) , Download 0 , Case Study
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The paper "German FDI in China" is an outstanding example of a marketing case study. Foreign Direct Investment involve a country investing heavily in another country for the purposes of gaining entry into a foreign market without having to export their products to that county. German for instance has increased its FDI in China making it the largest trading partner to China from Europe.
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Internationalisation Strategies for the Entry of QNB into the UK Market Marketing Case Study
20 pages (5574 words) , Download 0 , Case Study
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The paper "Internationalisation Strategies for the Entry of QNB into the UK Market" is an outstanding example of a marketing case study. Internationalisation is one of the strongest trends of the contemporary business world. It allows companies to expand their reach beyond their territorial boundaries. Firms opt to go international for different reasons.
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International Marketing - McDonalds Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
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The paper "International Marketing - McDonalds" is an outstanding example of a marketing case study. Consumer behaviour in international and local marketing largely depends on cultural factors that include unstated assumptions, values, norms, beliefs, communication, perceptions, procedures and evaluations.
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Mobile Marketing Marketing Case Study
8 pages (2164 words) , Download 0 , Case Study
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The paper "Mobile Marketing" is an outstanding example of a marketing case study. As individuals around the world become more fitness conscious, there is a need to tailor-make items that motivate people to achieve their workout goals. One concept that seems to always fit this bill is music, yet it is often difficult to find music that fits the specific tempo and fitness level of the individual.
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Strategic Brand Evaluation of Nescafe Marketing Case Study
17 pages (4571 words) , Download 0 , Case Study
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Moreover, meeting the needs of a certain buyer/user by perceiving the unique benefit can lead to identifiable product/services by the brand successfully. Furthermore, Brands offer a number of benefits to firms and customers due to their powerful entities by blending performance-based values with emotional values.
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Applying Kirkpatrick's Four Levels of Approach Marketing Case Study
7 pages (2006 words) , Download 0 , Case Study
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Reportedly, the training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, cultural orientation, and how to ask for a sale. The essay will provide insights on the application of the Kirkpatrick’s model, its limitation and areas of improvement to ascertain effective evaluation of the training program.
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Marketing of Samsung Smartphone in the UAE Marketing Case Study
10 pages (2820 words) , Download 0 , Case Study
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The paper "Marketing of Samsung Smartphone in the UAE " is an outstanding example of a marketing case study. Samsung is headquartered in South Korea and deals with the manufacture and distribution of consumer electronics, semiconductors, telecommunication devices, digital appliances, media and network systems.
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Innovation Venture in the UAE - Holographic Industries Marketing Case Study
18 pages (4870 words) , Download 0 , Case Study
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The paper "Innovation Venture in the UAE - Holographic Industries" is an outstanding example of a marketing case study. With economic, industry and infrastructure development in the United Arab Emirates comes a new demand for luxury retail products. In Dubai, growth in the luxury retail sector commands a whopping 30 percent of the entire Middle Eastern luxury market (Coldwell Banker 2014).
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Significance of E-Commerce Business in the Market Place Marketing Case Study
11 pages (3004 words) , Download 0 , Case Study
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Zappos is located in Las Vegas, Nevada. Zappos Company had implemented innovative marketing strategies to acquire a desirable percentage of the market share. Amazon acquired this company in 2009. The firm was acquired by paying a value of $1.2 billion. Zappos.com has been successful over the years by offering creative shoe designs to target customers.
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Current Market Situation of Etihad Airways Marketing Case Study
7 pages (1837 words) , Download 0 , Case Study
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The paper "Current Market Situation of Etihad Airways" is an outstanding example of a marketing case study. The origin of Etihad Airways is Khalifa City A. Etihad Airways was established and introduced in July 2003. The operation of these Abu Dhabi based airways was initiated in November 2003. The existing product line of the company includes passenger transportation, Etihad Cargo and Etihad Holidays.
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Marketing Management Marketing Case Study
9 pages (2814 words) , Download 0 , Case Study
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Rolex designers are much aware that their target audience is the societies’ top cream. They, therefore, have to do all they can to satisfy the desires of their elite fans since the customers would wish to show the world their social status and wealth.
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Strategic Task Planning for Foreign Entry - Apple Marketing Case Study
15 pages (4597 words) , Download 0 , Case Study
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The paper "Strategic Task Planning for Foreign Entry - Apple " is an outstanding example of a marketing case study. This strategic report is based on the organization Apple Inc. Apple operates in the personal computer and the consumer electronics industry. The company is based in California and was established in 1976 (Rawlinson, 2015).
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The Strategy of International Business - HTL Company Marketing Case Study
18 pages (5006 words) , Download 0 , Case Study
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The paper "The Strategy of International Business - HTL Company" is an outstanding example of a marketing case study. HTL is a mobile phone manufacturing company that came into existence 5years ago. The headquarters of the company is based in Beijing China. HTL mainly focuses on the manufacture of cheap mobile phones.
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Analysis of the Sony Mobile Brand Marketing Case Study
13 pages (3828 words) , Download 0 , Case Study
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The company believes that one’s brand is his or her reputation and thus it must be maintained at all levels. It is the anticipations that consumers have about a company that keeps the company in operation.
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Current Issues of Nike, Inc Marketing Case Study
10 pages (2902 words) , Download 0 , Case Study
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The paper "Current Issues of Nike, Inc" is an outstanding example of a marketing case study. Nike, Inc. is an American global corporation founded in the year 1964, having’s headquartered in the United States. The company is engaged in manufacturing, development, design and worldwide sales and marketing of apparel, accessories, footwear, equipment and services (“Market Realist”).
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McDonalds Marketing Marketing Case Study
8 pages (2484 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing " is an outstanding example of a marketing case study. The marketing plan of a company is involved with the development of the strategies of an organization regarding its business operations. The marketing plan helps the organization to identify and organize the required steps to achieve the desired results.
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Framework for Marketing Planning Marketing Case Study
9 pages (2477 words) , Download 0 , Case Study
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The paper "Framework for Marketing Planning" is a wonderful example of a case study on marketing. When a company has decided to enter into an international market, there are several options available to it. These alternatives vary depending on risks, costs, and the extent of control that can be put over them.
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Operations and Supply Chain Management of the Davids Tea Company Marketing Case Study
6 pages (1854 words) , Download 2 , Case Study
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David’s Tea Company was started by Seagal in 2008 with its first shops located in Toronto. The Company has expanded its shops to approximately 40 locations in the current hotel industry. It is considered among the companies that have been successful over the last six years owing to the fact that it has applied proper and appropriate business operational strategies. 
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Drive Mark & Spencer in South Korea - Drivers for Divestment Marketing Case Study
10 pages (3076 words) , Download 0 , Case Study
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The paper “Drive Mark & Spencer in South Korea - Drivers for Divestment” is a cogent example of the marketing case study. South Korea has very well-organized private sectors. The country also has a very innovative, capable, dedicated, and fairly educated workforce. These kinds of business environments are attracting different companies around the world.
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Evaluation of the Level of Standardization of Sonys Marketing Mix Marketing Case Study
7 pages (2010 words) , Download 0 , Case Study
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The paper "Evaluation of the Level of Standardization of Sony’s Marketing Mix" is an outstanding example of a marketing case study. This paper will analyze Sony Corporation and the extent to which its marketing mix is standardized. A marketing mix is a concept in marketing of brands which involves analyzing all the activities a company undertakes in order to gain a competitive edge on the market.
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Hai DiLao Hot Pot Marketing Strategy Marketing Case Study
10 pages (3140 words) , Download 1 , Case Study
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Organizations think that capital is the only thing needed when it comes to expanding their markets. The foreign-based organizations might want to start a restaurant in another country might think that simply having the funds to negotiate with the foreign government and also set up their restaurant will be enough for them to successfully run the business.
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The Analytic Impact of Facebook in the World of Marketing Marketing Case Study
10 pages (2990 words) , Download 0 , Case Study
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Facebook offers marketers groundbreaking sorts of advanced advertising channels to promote their merchandise. Marketing is starting to become accurate, private, and social. In the social web, hyperactive target strategies can be utilized by taking advantage of profile data and partaking community participants.
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Comparative Analysis of Tata Nano and Infosys Marketing Case Study
8 pages (2141 words) , Download 0 , Case Study
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The paper "Comparative Analysis of Tata Nano and Infosys" is an outstanding example of a marketing case study. The report is a comparative analysis of the two cases, Tata Nano and Infosys. One is a product and another is a company in itself. But in both cases, the issue is similar and they are both latecomers into their respective industries.
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Market Entry for Primark Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
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The paper “Market Entry for Primark ” is a dramatic example of the marketing case study. This market entry proposal aims at persuading the Board Of Directors of Primark to enter a new global market in Brazil. Brazil is one of the emerging market economies with great economic potential and huge prospects for future economic growth.
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Sales Development and Merchandising - Hotel Product Marketing Case Study
8 pages (2427 words) , Download 0 , Case Study
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The paper "Sales Development and Merchandising - Hotel Product" is an outstanding example of a marketing case study. The product of a business is the value that is delivered to the consumer, which has a specific need and perceived benefit in the market. The product features include appearance, capabilities, components and its indisputable relevance.
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External and Internal Environments Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper “External and Internal Environments” is an excellent example of the marketing case study. Hershey Company is the largest chocolate manufacturing firm in Northern America. Being headquartered in Hershey, Pennsylvania, the company which was founded by Milton Hershey has emulated extensive marketing strategies an aspect that has made it attain a competitive edge.
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How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies Marketing Case Study
8 pages (2359 words) , Download 0 , Case Study
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The paper “How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies” is a worthy example of the marketing case study. Apple Inc. is a U.S.-based Multinational Corporation that is involved in designing, manufacturing, developing, and selling computer software, consumer electronics, personal computer, and online services.
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A Situation Analysis for Visit Britain Marketing Case Study
12 pages (3261 words) , Download 0 , Case Study
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SWOT analysis can be considered in order to conduct an internal analysis for Visit Britain. SWOT analysis is an important strategic marketing tool that helps an organization to determine its internal strengths, weaknesses, and external opportunities, threats. Following is the SWOT analysis of Visit Britain.
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Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
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The paper “Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials” is an exciting example of the marketing case study. Organic Food Limited is eager to assist its customers and clients realize their aim and vision of becoming a better firm by utilizing every opportunity that crosses their path.
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Market and Customers: Apple Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
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Demand-based pricing is consumer-focused and the product is priced according to the perceived value of the product to consumers. Demand pricing mainly focuses on the economic condition of a market and the purchasing power of consumers. Such pricing may result in overall loss because it does not consider demand fluctuation and market competition.
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Direct Marketing Company: Oriflame Marketing Case Study
10 pages (2959 words) , Download 0 , Case Study
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Oriflame Cosmetics Company is a well-recognized brand. The global and international retailing environment is currently recovering from the economy fall. Oriflame also faced some economic pitfalls during the recession. However, Oriflame Company managed to survive the situation and sustain itself in the market during the economic turmoil.
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Marketing of Quick Travel Medical Systems Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
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The paper "Marketing of Quick Travel Medical Systems" is an outstanding example of a marketing case study. Quick Travel Medical Systems, Inc.’s pricing strategy will be based on two methods. First, prices will be evaluated based on the competitor’s pricing. National averages for PET scan prices range from $3,300 to $5,300 per scan (New Choice Health, 2014).
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Brand Audit of Cadburys Marketing Case Study
10 pages (2947 words) , Download 1 , Case Study
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By market capitalization, the company holds the second position worldwide in the field of confectioneries manufacturing. Its headquarters is the United Kingdom in London (Pecoriello, & Black, 1996). A closer look at the level of operation of the company on a global level reveals that Cadburys operations are wide. 
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H&M: International Business Expansion and Branding Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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Freshwater is becoming a scant resource with every passing day. This is precisely the reason why H&M managers endeavour to make sure that that the aqua ecosystem is conserved by all means. The underlying rationale behind this principle is to make sure drinking as well as sanitation water easily available to people.
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Analysis of Abercrombie&Fitch Casual Luxury Retail Company Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
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The company is also found to focus on being more responsive to changes in consumer demand by generating newer styles and also in the reduction of loud noises used in the store atmospherics. These parameters are observed to largely encourage the growth of consumers along with its different retail stores (Rupp, 2014). 
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Selling Australian Made Organic Baby Porridge to China Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
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Growing competition in Australia's baby food industry has forced manufacturers to look elsewhere for growth. China has proven to be a favorite destination for various factors. First, China is the world's most highly populated nation. Its vast population provides a ready market that any serious international business cannot take for granted.
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A Challenge in Marketing Communications: Nivea Company Marketing Case Study
10 pages (2765 words) , Download 0 , Case Study
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They produce products of different scents and colors and thus are able to satisfy the varying market demands. Their department of advertising has been very influential towards bringing the unlimited success that the company is experiencing. The marketing strategies have made them overcome competition. Unique forms of advertisements have made their brands popular and trusted by the market.
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Application of Twitter as an Interactional Tool for Customers at Wal-Mart Marketing Case Study
14 pages (4231 words) , Download 0 , Case Study
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The paper "Application of Twitter as an Interactional Tool for Customers at Wal-Mart" is an outstanding example of a marketing case study. Information technology has become an integral part of the common man’s life throughout the world and therefore, the companies have to adapt their practices in order to accommodate changing and fluxing preferences of the customers (Edvardsson & Gruber 2011).
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Zara and their New Image Campaign Marketing Case Study
11 pages (3183 words) , Download 0 , Case Study
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The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed “product promotion” and marketing of fashion products and services to the public (Doran, 2014, pp. 245). Evidently, Zara brands have been among the top brands within fashion diligence (Willis, 2011).
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How Visual Brand Identity Shapes Consumer Behaviour: McDonald's Marketing Case Study
16 pages (4533 words) , Download 0 , Case Study
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The visual images determine consumers’ eye movement and sensory processes that create either a positive or negative perception of the brand. The images entail historical and cultural aspects of genealogy that influences how a consumer will produce, reflect, and initiate meaning. Branding creates emotional associations that appeal to the senses of consumers.
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Strategic Marketing Activities in Relation to Sim Brand Marketing Case Study
11 pages (2768 words) , Download 0 , Case Study
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The paper "Strategic Marketing Activities in Relation to Sim Brand " is a great example of a case study on marketing. This report seeks to examine the details of strategic marketing activities in relation to Sim brand in the upcoming markets in parts of the European and Asian milieus.
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Internet Marketing: Toyota Supra Marketing Case Study
6 pages (1842 words) , Download 1 , Case Study
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Toyota company has opportunities that help the growth of selling Toyota Supra. Online marketing enables consumers to shift to brands when the price of fuel increases. The customers are also satisfied with the new introduction of the brands. With online marketing, each time new features are introduced there is an advertisement on digital marketing. 
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Approaches to Logistics Analysis Marketing Case Study
15 pages (4071 words) , Download 0 , Case Study
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In the approaches, the objectives that were set were not met and only management of achieving a percentage of 83 of consumer satisfaction which had dropped very much from the initial objective that was a deflection from the objective of the group. The group managed to achieve extremely low pounds of profit at the end of the twelve weeks then.
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