Marketing Essays

In the approaches, the objectives that were set were not met and only management of achieving a percentage of 83 of consumer satisfaction which had dropped very much from the initial objective that was a deflection from the objective of the group. The group managed to achieve extremely low pounds of profit at the end of the twelve weeks then.

Experts believe that the commercial success of the Manchester United should be partially attributed to the marketing strategy of segmenting commercial partners into several different categories, and diversification strategy of seeking for different sponsors in different countries in different markets) (Warc.com, 2013).

Entering into a new market with a new product line requires extensive research of the market and its compatibility with the new product. The need based product development allows the company to successfully design its new products based on the consumer’s need. As a result the new product eventually gains popularity among the consumers.

For evaluation of the project individuals, need to measure the performance of the organization in terms of returns and customer reviews. Integrated marketing communication networks need monitoring on a continuous basis. The firm needs to allocate a common scale for measurement and a standard for error.

Porter’s five forces model is also applied for understanding the industry within which Fentimans are competing. Ansoff’s matrix helped in analyzing the growth opportunities for Fentimans. Further, an action plan has been created to depict the ways the company will apply its strategies in order to meet its goals.  

Online marketing also gives consumers 24-hours of online shopping experience. The world is divided into different time zones. One zone might be daytime and the other zone night. In either case, the business is expected to serve all consumers without denying other services and online marketing is the solution to this (Thomas, 2010). 

The strategies for the new product will be aligned with product quality and customer satisfaction. Customers’ satisfaction level can only be enhanced when hidden demands are efficiently met by a company. These demands mainly represent the availability of sufficient product quantity at competitive prices (Hoskisson, Hitt, Duane, and Harrison, 2007).

As people open up for a new culture, their demand for new types of clothes is growing and most have learned the beauty of fashion clothes and other utilities (Scott,  2014). Additionally, as more jobs open up in the urban areas, the world is experiencing a massive urban to rural migration in such for employment.

The paper "The Rise of MNE’s from Emerging Markets - Lenovo " is an outstanding example of a marketing case study. This paper discusses the rise of multinational enterprises from emerging markets, the advantages they enjoy, the challenges they encounter and the rationale behind their choices of markets and entry modes.

The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion clothing retailers which is specialized in apparel and accessories. The organization has an appearance on Facebook and Twitter accounts.

In this present generation, people leave a fast life. They don’t even have the time to go to a pub or a club to socialize. The places where the current generation socializes are social media sites. This presents a great new avenue and opportunity as a great location that the company can effectively use to market its product. 

Gieves and Hawkes is a tailoring services company which also offers ready to wear clothing range. It has been operating for more than two centuries and caters particularly to the niche customers (Foulkes, 2012). The external and internal factors of the company highly influence its business operations.

The marketing plan has been specially formulated to put this aim of the company in action by considering the car wash segment. At present, the corporate world is going through an immense competition and it is getting very challenging for the organizations to gain a sustainable competitive advantage in the market. 

The industry analysis of PepsiCo will be conducted with the help of Porter’s Five Forces model which will reflect the present situation of the industry as well as the position of PepsiCo within it. The industry analysis will also reflect the position of the competitor brands in the market and compare their growth that of PepsiCo. 

From the analysis conducted in respect of the alcohol markets of Sweden and India, Jameson Irish Whiskey is more likely to perform well in the nation of Sweden. The demand for high-quality alcohol and the existence of a larger number of consumers belonging to the high-income group is to provide Jameson Irish Whiskey with huge market opportunities.

The initial two sections of this paper reviewed the essence of branding and the manner in which Nike uses its branding strategy respectively. In the second section of this paper, evidence and examples were cited explaining Nike’s product branding, its effectiveness, and limitations towards the corporations’ success.

Found by Bill Bowerman and Phil Knight in 1964, as Blue Ribbon Sports, Nike Inc. is an American-based multinational corporation that operates in the apparel and accessories industry (Nike, 2014a). The company was officially renamed Nike, Inc. in 1978, taking its name after the Greek goddess of victory.

Naturally, the collective transactions volume in B2B is much higher as compared to the transactions between business to consumers (B2C). Therefore, supply chain holds immense importance in various steps of the marketing practices of B2B, starting from sourcing of raw materials to supplying the finished products to another business conglomerate.

Made initially focused on the needs of domestic clients who were reported to be looking for furniture pieces that are good in quality; yet, are affordable. As such, Made emphasizes focus on unique products (furniture) that could be ordered according to specifications or purchased through viewing the products online and through their showrooms.

The paper "Tesco Eroded Customer’s Trust" is an outstanding example of a marketing case study. The essay seeks to understand how Tesco, one of the largest and most well-known retailers in the United Kingdom lost its reputation in the market as being the cheapest retailer in the market, along with shedding light on various other problems the business is facing problems.

Costco’s suppliers, buyers play a major role in the business operation of the company. Initially, the company was operating its business on a small scale. But within a short span of time, Costco has gained a huge profit which helped the firm to expand its business operations. Costco’s huge numbers of employees have contributed a lot to the growth and development of the company. 

Harvey Nichols intends to enter the Finnish market through a contractual agreement with a local firm. A contractual agreement with a local firm will guarantee long-term operations in the new market. By identifying a local trader with a recognized brand name, Harvey Nichols will have an advantage in sharing technology with the host company.

The paper "Difference between International Marketing and Domestic Marketing - Body Shop " is an outstanding example of a marketing case study. The marketing process involves a series of steps that are designed to discover an unfilled gap in the market and to satisfy customer needs. The first step involves situation analysis where opportunities are identified which can benefit the company.

The paper "Crowd Funding Market in the UK" is an outstanding example of a marketing case study. The crowdfunding key drivers in its external environment include those factors outside it that influences its performance and behavior. Some of crowdfunding external environmental factors include The marketing plan – Besides fundraising; there are three essential marketing functions that are performed by crowdfunding.

Over the years, Pepsi has become synonymous with celebrity advertising. Pepsi is known for making use of popular pop stars and sportspersons in their advertising to project the desired cool and trendy image. In fact, the use of pop stars in their commercials has become the core of Pepsi's advertising. This is one of the ways Pepsi uses to differentiate from its biggest competitors.

Throughout many years, corporate strategies focused mainly on maximizing profits by reducing expenses through internal efficiency. But, very recently, the whole business strategy turned to focus on value creation, focusing primarily on customer values.

As the market for cosmetics is quite saturated and there is perfect competition in the industry it is necessary to set the prices in accordance with our competitors. As a marketing manager, I suggest a penetration pricing policy. I think it will be beneficial because we can introduce products at lower prices than our competitors.

The company has positioned itself to manage a sale of over one billion units of its products every day which requires careful planning. The product has a strong position amongst its competitors however due to the slowdown in carbonated drinks in the US the company needs to focus on addressing issues pertaining to this issue and should consider expanding into other geographical areas.

The Ricardian theory strongly believes that concerning a particular product, any country in the present world due to globalization has got a terrific comparative advantage, when compared to other countries if the opportunity cost that is incurred during the production of that good, among a group of goods is very less in that particular country.

Tiffany & Co. has a very good growth prospect in the coming years. The investment made by the shareholders on this company’s shares will be much more secured than investment in other companies. The growth in the sales of the firm with the growing U.S economy is a good and favorable sign for the investors.

The paper "The Role of Aviation Mechanics in Virgin Atlantic" is an outstanding example of a marketing case study. The structure of any organization in the airline industry is considered to be dynamic and complex. It is therefore a challenge for the aviation industry to lead and manage the ever-changing scenario. The study has been conducted considering the job of aviation mechanic in Virgin Atlantic.

The paper "Impact of the Housing Market on the US GDP " is an outstanding example of a marketing case study. Economics is the social science that deals with money, markets, individuals, investments, economy etc. Economics has two main branches “Microeconomics and macroeconomics”. Microeconomics deal with individuals and how they earn their livelihood whereas macroeconomics deals with aggregate issues.

The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story.

The research methodology used is both primary and secondary research. The current strategies adopted by Mc Donald are explained and the segmentation, the target customer, and the positioning statement have been defined properly. Apart from the STP, the company’s USP, the SWOT, and PESTEL analysis has been analyzed and stated in the report. 

The paper "Principles of Marketing" is a perfect example of a case study on marketing. What did Mr. Wang mean by ‘your job, as a Master’s management degree is to use theory to help to explain and even solve management problems’? Mr. Wang was not satisfied with Amina’s report because he thought that she had used too much information on the car industry, and less on the marketing theory.

The groups’ employees enjoy employment benefits like health facilities and medical covers provided by the company. In addition, they also have meal allowances, transport systems, and house allowances (Podmoroff, 2005, p.33). To emphasize staff performance, the group has a rewarding scheme that ensures the best performers are recognized.

Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores, and supermarkets requiring facility management and development capital allocation.

The objective of creating new market segments underpinned Tata Nano’s entry into the ultra-low-cost car market. An understanding of the network of forces that culminated in the market choice should begin with the understanding of the different challenges that attend to the Indian transport sector.

The firm deals in the design, manufacturing, and distribution of clothes while keeping up with the new trends in the market. In May 2001, the company listed 25% of its shares in the stock during the initial public offer for 2.3 billion Euros thus making the founder the richest man in Spain, having retained 61.2% of the company shares.

The paper "Screening Markets for Carlsberg in Russia and China" is an outstanding example of a marketing case study.  The influence of multinational enterprises has been increasing a lot in our day to day lives. Many companies are trying to expand their presence by targeting more customers and capturing global markets for their company's products.

The paper "External Analysis of Online Dating Industry - Eharmony " is an outstanding example of a marketing case study. There are considerable revenue-building opportunities for emerging and existing online dating services in the United States. By 2007, the industry was valued at $900 million (Piskorski, Halaburda and Smith 4).

If the business trend of BP is considered, then it did not reveal a positive scenario because of the oil spill in the Gulf of Mexico. The US government had nearly cornered BP and its operations in its geography due to the environmental damage its oil spill had caused. This also negatively affected the company in terms of its goodwill and financials.

  It opened its very first outlet in Market Place, Seattle’s Pike. In 1986 it was acquired by Schultz, who envisioned it as a home coffee shop where people can get the best coffee with other complementary services. The company was expanded with proper positioning and marketing strategies soon after it was acquired by Schultz

The paper “Fresh Tec - External Factors Affecting the Industry, Target Audience, Growth Plan ” is a meaty example of the marketing case study. The main environmental issues affecting the fresh produce industry are related to the fresh produce senescence problem. The fresh produce is often damaged before being delivered to the destination.

The MCHC has a wide range of hospital human resources section requirements which handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together with the personal lives of all employees.  The benefits for the employees are approximately 43% of their total gross salary.

It is recommended that Apple select a diversification strategy supported with a marketing strategy that involves concentrated promotional development, staying true to interactivity and relationship development through transparency and social media, and linking the new business structure to its existing reputation for competence and trust.

The paper “Global Marketing Expansion - Introduction of Portable Water Purifiers in Malaysian Market ” is an engrossing example of the marketing case study. Globalization has brought numerous benefits for business enterprises to exploit. With highly globalized international markets, it is increasingly becoming easier for businesses to develop new products targeted at foreign markets.

The paper “Maslow’s Need Hierarchy and the Consumer Behavior Model in White Magic's Activities” is an actual example of the marketing case study. The first part of the assignment explains the use of Maslow’s Need Hierarchy and the Consumer Behavior Model in marketing. The two concepts concentrate on how the companies focus on consumer tastes and preferences.

By properly listening to the suggestions and catering to the complaints the company can achieve customer satisfaction quickly. But it has to keep in mind that an unsolved problem can also give a bad reputation to their name. Hence it is up to Moet Chandon to decide how to use the digital strategy according to their advantage.  

Having established itself as a strong brand over time and now a popular featured-entertainment theme park chain with the highest footfall, Disney World hosts an array of innovative rides and experiences that fulfill its promise to deliver the happiest experience in the world, which is more memorable and technologically advanced every time.