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Marketing Essays

Result for Subject Marketing:
19702 essays
The Integrated Marketing Communications Mix Strategies Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
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The paper "The Integrated Marketing Communications Mix Strategies " is a wonderful example of a Marketing Case Study. The purpose of this report is to analyze the integrated marketing mix strategy of Baskin Robbins Ice Cream Company. The report goes ahead to analyze brand and positioning strategies and how the strategies are implemented to create a competitive advantage of Baskin Robbins.
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Marketing Strategy for Cathay Pacific Airline Marketing Case Study
14 pages (3769 words) , Download 0 , Case Study
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Generally speaking, the paper "Marketing Strategy for Cathay Pacific Airline " is an outstanding example of a marketing case study. Marketing is an important aspect of every business as it ensures the creation of profitable values by focusing efficiently and effectively on different marketing mechanisms.
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Development of a Strategic Plan for Tourism Based Air Canada Marketing Case Study
13 pages (3564 words) , Download 0 , Case Study
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The paper "Development of a Strategic Plan for Tourism Based Air Canada" is an outstanding example of a marketing case study. Strategic planning is central to any business operation as it clearly defines the objectives and assesses with great detail both the internal and the external situations of the company’s operations.
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Word-of-Mouth as a New Element of Marketing Communication Mix Marketing Assignment
14 pages (3500 words) , Download 0 , Assignment
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The paper "Word-of-Mouth as a New Element of Marketing Communication Mix" is a great example of a Marketing Assignment. Communication plays an important role in making a business’s marketing strategy successful. Without proper communication, a business’s target group will not get to know about the products being manufactured and marketed by an entity.
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Marketing Communications Issues Marketing Assignment
15 pages (3899 words) , Download 0 , Assignment
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The paper 'Marketing Communications Issues ' is a great example of a Marketing Assignment. Nonprofits can use public relations to promote events, call people to actions such as in the events of emergency at a lower cost, and more effectively. On the other hand, direct marketing, such as direct emailing, is more easy and convenient to use as the recipients may be requested to pass the emails. 
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Open Happiness Campaign by Coca Cola - Applied Buyer Behavior in Global Context Marketing Case Study
10 pages (2704 words) , Download 0 , Case Study
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The paper “Open Happiness Campaign by Coca Cola - Applied Buyer Behavior in Global Context” is an inspiring variant of the case study on marketing. There is stiff competition in the soft drinks industry, especially between Coca-Cola and Pepsi that dominate the market. As a result, Coca-Cola, an Atlanta-based beverage giant, launched a campaign “Open Happiness” in 2009 to attract more customers.
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Guinness Advertisement and Consumer Buying Process Marketing Case Study
9 pages (2500 words) , Download 0 , Case Study
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The paper “Guinness Advertisement and Consumer Buying Process” is an impressive variant of the case study on marketing. This report comprises of the critical analysis of Guinness Advertisement as well as the consumer buying process. This report will show the relationship between the two aspects.
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Distribution and Retailing - the Product ONE Marketing Case Study
12 pages (3479 words) , Download 0 , Case Study
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The paper 'Distribution and Retailing - the Product ONE " is a good example of a marketing case study. The product ONE can be distributed in four ways: direct selling, selling by use of the intermediaries, dual distribution, and reverse channels (Duffy 2005). In all these instances, the channel to be used can be in the form of direct personal communication, a catalogue of a mail-order, a website, or a retail store.
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Business Strategy for Number Six Clothing Store Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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With a depth analysis of strategies suitable for customer retention and acquisition, strategies like extensive social media usage are vital for the success of a business. The most important strategy for a business is the marketing mix as it offers a business on how to handle people, place, price, process, and promotion.
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Service Performance of British Airways Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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British Airways (BA) is a member of the European Airlines with more than 150 destinations and flights in over 70 countries. The airline is well known for its high-quality services and experience provided. In the service industry in which BA operates, service leadership is not only based on the operating performance in a single dimension (IATA, 2016).
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Ritil vlutin f Luury Brnd Flgshi Lndn Strs: rtir nd Bulgri Marketing Essay
7 pages (1750 words) , Download 0 , Essay
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The paper “Сritiсаl Еvаluаtiоn оf Luхury Brаnd Flаgshiр Lоndоn Stоrеs: Саrtiеr аnd Bulgаri“ is an explanatory variant of an essay on marketing. This report provides a critical evaluation of two luxury brand stores: Cartier and Bulgari. The report will compare and contrast the flagship London-based stores of the two brands that are located on New Bond Street in London.
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Consumer Behaviour Analysis of Coca-Cola Company Marketing Case Study
11 pages (3180 words) , Download 0 , Case Study
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The paper "Consumer Behaviour Analysis of Coca-Cola Company " is an outstanding example of a marketing case study. Coca-Cola Company is a nonalcoholic beverage company with a capacity of more than 500 licenses of beverage brands (MintGlobal, 2014). Its primary products are sparkling beverages with a wide range of still beverages like water, ready to drink coke teas and coffees, juices and sports energy drinks.
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Pricing and Cost Structures at Frankfurt Pump Company Marketing Case Study
11 pages (2948 words) , Download 0 , Case Study
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The paper "Pricing and Cost Structures at Frankfurt Pump Company " is a perfect example of a marketing case study. The Frankfurt Pump Company is among the leading pump manufacturers in the world. The company was founded by a mechanical engineer called Heinz Hoffman in 1965 (Zimmerman & Blythe, 2013). It is headquartered in Germany.
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Impact of Non-Mobile-Friendly Site on Box Office Mojo Website Marketing Case Study
18 pages (4500 words) , Download 0 , Case Study
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The paper “Impact of Non-Mobile-Friendly Site on Box Office Mojo Website” is a  sage variant of a case study on marketing. Box Office Mojo is a website that was designed to track box office revenues. It uses a systematic, algorithmic way and has been able to provide consistent information to industry players since 1999 when it was founded.
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Bentley Company's Marketing Segmentation Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper “Bentley Company's Marketing Segmentation” is a comprehensive example of a case study on marketing. Bentley Company is a grand tourer formed by British automaker, Bentley Motors, in 2003. Bentley Continental GT was the first car released by the company under the Volkswagen AG management after their acquirement of the company in 1998.
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Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map Marketing Case Study
7 pages (2418 words) , Download 0 , Case Study
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The paper “Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map” is a  precise example of a case study on marketing. The effective marketing of a product requires the creation of a good product image in the minds of the customers. Making a product easily available to the target customers requires the consideration of the four Ps of marketing.
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Transnational Marketing Issue: Nestle and Child Labour Marketing Case Study
8 pages (2497 words) , Download 0 , Case Study
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The paper "Transnational Marketing Issue: Nestle and Child Labour" is a great example of a marketing case study. This case study is about child labour as an issue of transnational marketing for Nestlé. In the case study, the current strategies that are used by the company are evaluated. The evaluation is based on the different theories and concepts of transnational marketing that have been developed in the existing literature.
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Retail Innovation and Influences within the Fashion Industry Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Retail Innovation and Influences within the Fashion Industry” is an explanatory example of a literature review on marketing. Innovation has changed consumer behavior and retail business, especially in the fashion industry. Consumers use mobile phones to research on a boutique or new clothes, or take pictures in the changing room and seeking advice from friends regarding the clothes.
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The Impact of Marketing Ethics on Consumers Marketing Research Proposal
21 pages (6216 words) , Research Proposal
Nobody downloaded yet
The paper “The Impact of Marketing Ethics on Consumers“ is a  convincing variant on research proposal on marketing. A lot of unethical business practices have been evidenced in the business in the 21st century. The marketing practiced by a firm is capable of creating a positive image and enhance trust.
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Importance of Message in Effective Design of Marketing Communication Mix Marketing Coursework
12 pages (4336 words) , Download 0 , Coursework
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The paper "Importance of Message in Effective Design of Marketing Communication Mix" is a perfect example of marketing coursework. Marketing communications refer to all-inclusive promotional aspects of the marketing mix that directly links to communications between organizations and their immediate audiences on all elements relating to overall marketing performance (Low, 2000).
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Market Perspectives of the Hilton Hotel Chain Marketing Literature review
6 pages (1500 words) , Download 0 , Literature review
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Hilton engages in the lodging sector, as well as runs a chain of hotels, ranging from mid-priced hotels, and stay suites to deluxe full-service resorts and hotels. It currently operates among the largest hotel and lodging empires comprising 3,600 hotels and resorts in several countries, such as the United Kingdom, the United States, and China.
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Impact of Digital Marketing on Organizational Objectives Marketing Case Study
17 pages (4250 words) , Download 0 , Case Study
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The paper "Impact of Digital Marketing on Organizational Objectives" is a great example of a Marketing Case Study. In the past few years, the advances in technology and social media, in particular, have led to a renewed interest in marketing that uses the digital platform to sell products in an efficient manner as well as create a customer relationship management (CRM) structure.
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A Competitive Position of PRET A Manger in the Market Marketing Case Study
8 pages (2000 words) , Download 1 , Case Study
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The paper “A Competitive Position of PRET A Manger in the Market ” is a well-turned example of a case study on marketing. PRET A Manger is a rough translation for ‘ready to eat’. The brand name is a reflection of the company’s commitment to providing healthy solutions for fast foods. The company is a renowned sandwich outlet in the United Kingdom.
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Chinese Factories Struggle to Fill Production Lines Marketing Case Study
13 pages (3250 words) , Download 0 , Case Study
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The paper "Chinese Factories Struggle to Fill Production Lines " is a good example of a marketing case study. As manufacturing plants expand in the international markets, they tend to face more challenges. For instance, the Chinese manufacturing industry continues to struggle to retain their support as well as professional staff (Ahmad, Iqbal, and Sheeraz 2012, p. 272).
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Digital Marketing in Google Company Marketing Case Study
6 pages (1650 words) , Download 0 , Case Study
Free
The paper "Digital Marketing in Google Company " is a good example of a marketing case study. Globally, companies reach their desired target groups through different forms of marketing. Initially, print media, radio broadcast and push marketing ere the most common marketing methods applied by companies in making their products and services known to the public.
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Organisational Overview of Houzit Chain Marketing Case Study
7 pages (1841 words) , Download 0 , Case Study
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The paper 'Organisational Overview of Houzit Chain" is a great example of a marketing case study. Houzit is a chain of homeware stores located in Brisbane, Australia. It specialises in bedroom fittings, bathroom fittings, mirrors and decorative items. Currently, the business operates 15 stores within Brisbane. The coordination and management of the storey take place from the head office in Milton.
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Three Forms of Markets Efficiency Marketing Assignment
4 pages (1398 words) , Download 0 , Assignment
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The paper "Three Forms of Markets Efficiency" is a good example of a marketing assignment. Efficient frontier represents the ideal portfolios that offer the best-expected return for a given risk level. It can also be used to describe the lowest risk for a specified expected return. Consequently, portfolios that fall under the efficient frontier are considered suboptimal since they do not result in enough return for the given risk level.
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Strategic Marketing for Coles Supermarket in Australia Marketing Case Study
20 pages (5391 words) , Download 0 , Case Study
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The paper 'Strategic Marketing for Coles Supermarket in Australia" is a good example of a marketing case study. Coles supermarket has been in operation since 1914 (Coles.com.au, 2017). The supermarket operates in the Australian retail industry and has been under the new management of John Durkan since 2014.
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Hertz Company Marketing Communications Marketing Case Study
6 pages (1626 words) , Download 0 , Case Study
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The paper "Hertz Company Marketing Communications" is a perfect example of a marketing case study. Over the past few years, the car rental business has significantly improved due to the increased international travel in Australia. Corporate travel activity within Australia has positively contributed to the expansion of company budgets on travel.
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Marketing Communication of Competing Brands - A2 Milk Company Marketing Case Study
6 pages (1699 words) , Download 1 , Case Study
Free
The paper "Marketing Communication of Competing Brands - A2 Milk Company " is an outstanding example of a marketing case study. To increase brand sales and market share, A2 milk launched a campaign to drive these objectives. The milk is aimed to meet consumer-specific demands. Through the campaign, the company planned to sell category need, increase the level of brand awareness.
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Academies Australasia as a Leading Education Provider Plan to Open Perth Campus Marketing Case Study
7 pages (2187 words) , Download 0 , Case Study
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The paper "Academies Australasia as a Leading Education Provider Plan to Open Perth Campus" is an outstanding example of a marketing case study. To offer vocational training in Australia, the campus has to meet the set legal standards. First, there are standards for registered training organisations (RTO). The most recent standards were set in 2015 by the Council of Australian Governments (COAG).
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Marketing Strategy for Arnotts Company Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
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All companies need to have a target market and based on marketing the target market is the group of customers or consumers within a market that a certain player in the market has decided to aim their marketing efforts towards (Lindgreen, 2001). The identification of the target market is very essential to the marketing strategy of a company.
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Teslas Marketing Model in China Marketing Research Paper
25 pages (6250 words) , Research Paper
Nobody downloaded yet
The paper "Tesla’s Marketing Model in China" is a perfect example of a Marketing Research Paper. The history of Tesla dates back to 2003 when two engineers Marc Tarpenning and Martin Eberhard came together to literally ‘disrupt’ the auto industry not just in America but also globally. Their main focus was to see a global auto industry that does not necessarily rely on gasoline for its survival.
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Integrated Marketing Communication for the Wilderness Wear Company Products Marketing Case Study
7 pages (1750 words) , Download 1 , Case Study
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The paper “Integrated Marketing Communication for the Wilderness Wear Company’ Products“ is a thoughtful variant of a case study on marketing. The author of the paper states that the audience targeted is the male and female shoppers who are aged between 17 and 46 years since they are the key customer to the campaigns proposed.
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Contribution of Current Marketing Management Marketing Coursework
13 pages (3250 words) , Download 0 , Coursework
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Médecins Sans Frontières (MSF) also popularly known as Doctors without Borders is an international autonomous medical humanitarian organization that works across the globe in offering emergency services to people affected by natural disasters, armed conflicts, and epidemic diseases, as well as areas that are underserved with healthcare.
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CARE International - Contribution of Current Marketing Management Theory and Practice Marketing Term Paper
12 pages (3437 words) , Download 0 , Term Paper
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The paper “CARE International - Contribution of Current Marketing Management Theory and Practice“ is a  comprehensive variant of term paper on marketing. Care International is an international charitable organization that delivers emergency relief with the aim of reducing poverty across the globe.
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IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict Marketing Case Study
10 pages (2945 words) , Download 0 , Case Study
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The paper "IKEA Strategic Marketing Issue: Integrating Culture in Marketing and Channel Conflict" is a great example of a marketing case study. Strategic marketing has been a fundamental managerial practice, which has not only been a source of competitive advantage, but also a key to the long term existence of a company.
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Quality Customer Service Marketing Assignment
8 pages (2193 words) , Download 0 , Assignment
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The paper "Quality Customer Service" is a great example of a marketing assignment. According to the products produced at the Colesworths organization, the customers need the best quality products from the goods sold. The customers who need personal fitness costumes need costumes that will be comfortable to them as well as the last longer. Therefore, the customers need the best quality products, made of the best material that will allow them to perform their exercises.
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Strategic Analysis of Apple Computer Inc Marketing Case Study
8 pages (2235 words) , Download 0 , Case Study
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The paper "Strategic Analysis of Apple Computer Inc." is a perfect example of a case study on marketing. Apple Inc is an American global technology company whose headquarters are situated in California. It produces excellent industrial electronics and computer software. It was founded on April 1st, 1976 by Steve Jobs.
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Huawei as a Dark Horse in the Global Smartphone Market Marketing Case Study
11 pages (2966 words) , Download 1 , Case Study
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The paper 'Huawei as a Dark Horse in the Global Smartphone Market" is a good example of a marketing case study. Huawei is a smartphone company dealing with the manufacture and distribution of smartphones globally. The company has established itself in the smartphone industry despite the many challenges that it faces.
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Coca-Cola Company Marketing Essentials Marketing Report
10 pages (2525 words) , Download 0 , Report
Free
The paper "Coca-Cola Company Marketing Essentials" is a great example of a Marketing report. The Coca-Cola Company is popular in the world for the production of unique beverages that are consumed across the continents. The company was established by Asa Candler in 1892 and has its headquarters in Atlanta in the Georgia district of the United States.
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Service-Dominant Logic Marketing Literature review
12 pages (3642 words) , Download 0 , Literature review
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The paper "Service-Dominant Logic" is a good example of a marketing literature review. Service-dominant logic can be described as a mentality for a cohesive understanding of the nature and purpose of an organization, the society, and the market of the organization. Akaka, Vargo, Lusch, (2013) argued that the basic foundation of the S-D is based on some facts that a given organization, the society, and the market has a major role to play in service exchange.
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Nike Company Marketing Plan Marketing Case Study
9 pages (2463 words) , Download 0 , Case Study
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The paper "Nike Company Marketing Plan" is a great example of a marketing case study. Nike Company, originally known as Blue Ribbon Sports is a firm which is situated in America and operates globally through manufacturing, designing the development of products including the footwear, accessories, services and apparel equipment.
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The Evolution of the Marketing Mix Concept Marketing Literature review
6 pages (1500 words) , Download 0 , Literature review
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The paper “The Evolution of the Marketing Mix Concept“ is an exciting variant of literature review on marketing. Marketing as a discipline has continually evolved over the years. One concept that has changed over the years is the marketing mix. The marketing mix is a term used to refer to the areas or activities that a business should focus on in a bid to promote its products or brand in the market.
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Peculiarities of the Enron Scandal Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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Corporate reputation is of great importance to organizations but at times, this can be challenged. Thus, the need for companies to ensure that they maintain a good reputation. A good corporate reputation will be of benefit to a great number of stakeholders such as the employees, the customers, and the investors.
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Product Innovation Strategy And Performance of New Technology Ventures Marketing Case Study
10 pages (2500 words) , Download 0 , Case Study
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The paper "Product Innovation Strategy And Performance of New Technology Ventures" is a perfect example of a Marketing Case Study. Midland Software Systems is a software company that has been operating for more than twelve years. Its founder, James Simpson is a software writer who had previously worked with Microsoft, in Customer relationship management software. 
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Understanding Midland Software Systems Marketing Term Paper
9 pages (2250 words) , Download 0 , Term Paper
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The paper "Understanding Midland Software Systems" is a wonderful example of a Marketing Term Paper. Brexit is the most significant political factor with its key implication being on the cost of selling software. Businesses cannot predict whether they will still follow EU policies even after the start of Brexit negotiations (Roberts, Boffey & Rankin 2017). 
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Game of Clones - the Dark Side of Consumer Behavior Marketing Case Study
7 pages (2044 words) , Download 0 , Case Study
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The paper "'Game of Clones - the Dark Side of Consumer Behavior" is a perfect example of a marketing case study. Illegal downloading is pervasive, especially among university students. In fact, in 2008, there were approximately 40 billion illegal downloads with music files making up the bulk of these downloads (Jambon and Smetana 2012).
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Exporting Mango Fruit Pulp from Malaysia to China Marketing Case Study
11 pages (2971 words) , Download 0 , Case Study
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The paper "Exporting Mango Fruit Pulp from Malaysia to China" is an outstanding example of a marketing case study. Our company will purchase packaged mango fruit pulp from Exotic Star (M) Sdn Bhd, in Kajang Malaysia and export to supermarkets, and retail grocery corners in China. With 20 years’ experience in the field, Exotic Star (M) Sdn Bhd, is one of the recognized and leading exporters in Malaysia.
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Use Digital Medium as the Most Effective Marketing Communication Strategy Marketing Literature review
8 pages (2355 words) , Download 0 , Literature review
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The paper “Use Digital Medium as the Most Effective Marketing Communication Strategy” is an excellent example of a literature review on marketing. The exchange of goods and services in this case across national borders is a vital aspect of international marketing. It involves the identification of the target market as well as the analysis of the target customers.
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    2301 - 2350 results of 19702 items
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