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Marketing Essays

Result for Subject Marketing:
19914 essays
Current Market Situation of Etihad Airways Marketing Case Study
7 pages (1837 words) , Download 0 , Case Study
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The paper "Current Market Situation of Etihad Airways" is an outstanding example of a marketing case study. The origin of Etihad Airways is Khalifa City A. Etihad Airways was established and introduced in July 2003. The operation of these Abu Dhabi based airways was initiated in November 2003. The existing product line of the company includes passenger transportation, Etihad Cargo and Etihad Holidays.
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Marketing Management Marketing Case Study
9 pages (2814 words) , Download 0 , Case Study
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Rolex designers are much aware that their target audience is the societies’ top cream. They, therefore, have to do all they can to satisfy the desires of their elite fans since the customers would wish to show the world their social status and wealth.
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Strategic Task Planning for Foreign Entry - Apple Marketing Case Study
15 pages (4597 words) , Download 0 , Case Study
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The paper "Strategic Task Planning for Foreign Entry - Apple " is an outstanding example of a marketing case study. This strategic report is based on the organization Apple Inc. Apple operates in the personal computer and the consumer electronics industry. The company is based in California and was established in 1976 (Rawlinson, 2015).
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The Strategy of International Business - HTL Company Marketing Case Study
18 pages (5006 words) , Download 0 , Case Study
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The paper "The Strategy of International Business - HTL Company" is an outstanding example of a marketing case study. HTL is a mobile phone manufacturing company that came into existence 5years ago. The headquarters of the company is based in Beijing China. HTL mainly focuses on the manufacture of cheap mobile phones.
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Analysis of the Sony Mobile Brand Marketing Case Study
13 pages (3828 words) , Download 0 , Case Study
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The company believes that one’s brand is his or her reputation and thus it must be maintained at all levels. It is the anticipations that consumers have about a company that keeps the company in operation.
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Current Issues of Nike, Inc Marketing Case Study
10 pages (2902 words) , Download 0 , Case Study
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The paper "Current Issues of Nike, Inc" is an outstanding example of a marketing case study. Nike, Inc. is an American global corporation founded in the year 1964, having’s headquartered in the United States. The company is engaged in manufacturing, development, design and worldwide sales and marketing of apparel, accessories, footwear, equipment and services (“Market Realist”).
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McDonalds Marketing Marketing Case Study
8 pages (2484 words) , Download 0 , Case Study
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The paper "McDonald’s Marketing " is an outstanding example of a marketing case study. The marketing plan of a company is involved with the development of the strategies of an organization regarding its business operations. The marketing plan helps the organization to identify and organize the required steps to achieve the desired results.
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Framework for Marketing Planning Marketing Case Study
9 pages (2477 words) , Download 0 , Case Study
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The paper "Framework for Marketing Planning" is a wonderful example of a case study on marketing. When a company has decided to enter into an international market, there are several options available to it. These alternatives vary depending on risks, costs, and the extent of control that can be put over them.
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Operations and Supply Chain Management of the Davids Tea Company Marketing Case Study
6 pages (1854 words) , Download 2 , Case Study
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David’s Tea Company was started by Seagal in 2008 with its first shops located in Toronto. The Company has expanded its shops to approximately 40 locations in the current hotel industry. It is considered among the companies that have been successful over the last six years owing to the fact that it has applied proper and appropriate business operational strategies. 
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Drive Mark & Spencer in South Korea - Drivers for Divestment Marketing Case Study
10 pages (3076 words) , Download 0 , Case Study
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The paper “Drive Mark & Spencer in South Korea - Drivers for Divestment” is a cogent example of the marketing case study. South Korea has very well-organized private sectors. The country also has a very innovative, capable, dedicated, and fairly educated workforce. These kinds of business environments are attracting different companies around the world.
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Evaluation of the Level of Standardization of Sonys Marketing Mix Marketing Case Study
7 pages (2010 words) , Download 0 , Case Study
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The paper "Evaluation of the Level of Standardization of Sony’s Marketing Mix" is an outstanding example of a marketing case study. This paper will analyze Sony Corporation and the extent to which its marketing mix is standardized. A marketing mix is a concept in marketing of brands which involves analyzing all the activities a company undertakes in order to gain a competitive edge on the market.
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Hai DiLao Hot Pot Marketing Strategy Marketing Case Study
10 pages (3140 words) , Download 1 , Case Study
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Organizations think that capital is the only thing needed when it comes to expanding their markets. The foreign-based organizations might want to start a restaurant in another country might think that simply having the funds to negotiate with the foreign government and also set up their restaurant will be enough for them to successfully run the business.
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The Analytic Impact of Facebook in the World of Marketing Marketing Case Study
10 pages (2990 words) , Download 0 , Case Study
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Facebook offers marketers groundbreaking sorts of advanced advertising channels to promote their merchandise. Marketing is starting to become accurate, private, and social. In the social web, hyperactive target strategies can be utilized by taking advantage of profile data and partaking community participants.
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Comparative Analysis of Tata Nano and Infosys Marketing Case Study
8 pages (2141 words) , Download 0 , Case Study
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The paper "Comparative Analysis of Tata Nano and Infosys" is an outstanding example of a marketing case study. The report is a comparative analysis of the two cases, Tata Nano and Infosys. One is a product and another is a company in itself. But in both cases, the issue is similar and they are both latecomers into their respective industries.
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Market Entry for Primark Marketing Case Study
12 pages (3413 words) , Download 1 , Case Study
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The paper “Market Entry for Primark ” is a dramatic example of the marketing case study. This market entry proposal aims at persuading the Board Of Directors of Primark to enter a new global market in Brazil. Brazil is one of the emerging market economies with great economic potential and huge prospects for future economic growth.
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Sales Development and Merchandising - Hotel Product Marketing Case Study
8 pages (2427 words) , Download 0 , Case Study
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The paper "Sales Development and Merchandising - Hotel Product" is an outstanding example of a marketing case study. The product of a business is the value that is delivered to the consumer, which has a specific need and perceived benefit in the market. The product features include appearance, capabilities, components and its indisputable relevance.
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External and Internal Environments Marketing Case Study
8 pages (2201 words) , Download 0 , Case Study
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The paper “External and Internal Environments” is an excellent example of the marketing case study. Hershey Company is the largest chocolate manufacturing firm in Northern America. Being headquartered in Hershey, Pennsylvania, the company which was founded by Milton Hershey has emulated extensive marketing strategies an aspect that has made it attain a competitive edge.
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How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies Marketing Case Study
8 pages (2359 words) , Download 0 , Case Study
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The paper “How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies” is a worthy example of the marketing case study. Apple Inc. is a U.S.-based Multinational Corporation that is involved in designing, manufacturing, developing, and selling computer software, consumer electronics, personal computer, and online services.
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A Situation Analysis for Visit Britain Marketing Case Study
12 pages (3261 words) , Download 0 , Case Study
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SWOT analysis can be considered in order to conduct an internal analysis for Visit Britain. SWOT analysis is an important strategic marketing tool that helps an organization to determine its internal strengths, weaknesses, and external opportunities, threats. Following is the SWOT analysis of Visit Britain.
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Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials Marketing Case Study
8 pages (2326 words) , Download 0 , Case Study
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The paper “Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials” is an exciting example of the marketing case study. Organic Food Limited is eager to assist its customers and clients realize their aim and vision of becoming a better firm by utilizing every opportunity that crosses their path.
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Market and Customers: Apple Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
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Demand-based pricing is consumer-focused and the product is priced according to the perceived value of the product to consumers. Demand pricing mainly focuses on the economic condition of a market and the purchasing power of consumers. Such pricing may result in overall loss because it does not consider demand fluctuation and market competition.
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Direct Marketing Company: Oriflame Marketing Case Study
10 pages (2959 words) , Download 0 , Case Study
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Oriflame Cosmetics Company is a well-recognized brand. The global and international retailing environment is currently recovering from the economy fall. Oriflame also faced some economic pitfalls during the recession. However, Oriflame Company managed to survive the situation and sustain itself in the market during the economic turmoil.
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Marketing of Quick Travel Medical Systems Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
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The paper "Marketing of Quick Travel Medical Systems" is an outstanding example of a marketing case study. Quick Travel Medical Systems, Inc.’s pricing strategy will be based on two methods. First, prices will be evaluated based on the competitor’s pricing. National averages for PET scan prices range from $3,300 to $5,300 per scan (New Choice Health, 2014).
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Brand Audit of Cadburys Marketing Case Study
10 pages (2947 words) , Download 1 , Case Study
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By market capitalization, the company holds the second position worldwide in the field of confectioneries manufacturing. Its headquarters is the United Kingdom in London (Pecoriello, & Black, 1996). A closer look at the level of operation of the company on a global level reveals that Cadburys operations are wide. 
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H&M: International Business Expansion and Branding Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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Freshwater is becoming a scant resource with every passing day. This is precisely the reason why H&M managers endeavour to make sure that that the aqua ecosystem is conserved by all means. The underlying rationale behind this principle is to make sure drinking as well as sanitation water easily available to people.
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Analysis of Abercrombie&Fitch Casual Luxury Retail Company Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
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The company is also found to focus on being more responsive to changes in consumer demand by generating newer styles and also in the reduction of loud noises used in the store atmospherics. These parameters are observed to largely encourage the growth of consumers along with its different retail stores (Rupp, 2014). 
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Selling Australian Made Organic Baby Porridge to China Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
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Growing competition in Australia's baby food industry has forced manufacturers to look elsewhere for growth. China has proven to be a favorite destination for various factors. First, China is the world's most highly populated nation. Its vast population provides a ready market that any serious international business cannot take for granted.
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A Challenge in Marketing Communications: Nivea Company Marketing Case Study
10 pages (2765 words) , Download 0 , Case Study
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They produce products of different scents and colors and thus are able to satisfy the varying market demands. Their department of advertising has been very influential towards bringing the unlimited success that the company is experiencing. The marketing strategies have made them overcome competition. Unique forms of advertisements have made their brands popular and trusted by the market.
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Application of Twitter as an Interactional Tool for Customers at Wal-Mart Marketing Case Study
14 pages (4231 words) , Download 0 , Case Study
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The paper "Application of Twitter as an Interactional Tool for Customers at Wal-Mart" is an outstanding example of a marketing case study. Information technology has become an integral part of the common man’s life throughout the world and therefore, the companies have to adapt their practices in order to accommodate changing and fluxing preferences of the customers (Edvardsson & Gruber 2011).
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Zara and their New Image Campaign Marketing Case Study
11 pages (3183 words) , Download 0 , Case Study
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The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed “product promotion” and marketing of fashion products and services to the public (Doran, 2014, pp. 245). Evidently, Zara brands have been among the top brands within fashion diligence (Willis, 2011).
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How Visual Brand Identity Shapes Consumer Behaviour: McDonald's Marketing Case Study
16 pages (4533 words) , Download 0 , Case Study
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The visual images determine consumers’ eye movement and sensory processes that create either a positive or negative perception of the brand. The images entail historical and cultural aspects of genealogy that influences how a consumer will produce, reflect, and initiate meaning. Branding creates emotional associations that appeal to the senses of consumers.
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Strategic Marketing Activities in Relation to Sim Brand Marketing Case Study
11 pages (2768 words) , Download 0 , Case Study
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The paper "Strategic Marketing Activities in Relation to Sim Brand " is a great example of a case study on marketing. This report seeks to examine the details of strategic marketing activities in relation to Sim brand in the upcoming markets in parts of the European and Asian milieus.
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Internet Marketing: Toyota Supra Marketing Case Study
6 pages (1842 words) , Download 1 , Case Study
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Toyota company has opportunities that help the growth of selling Toyota Supra. Online marketing enables consumers to shift to brands when the price of fuel increases. The customers are also satisfied with the new introduction of the brands. With online marketing, each time new features are introduced there is an advertisement on digital marketing. 
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Approaches to Logistics Analysis Marketing Case Study
15 pages (4071 words) , Download 0 , Case Study
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In the approaches, the objectives that were set were not met and only management of achieving a percentage of 83 of consumer satisfaction which had dropped very much from the initial objective that was a deflection from the objective of the group. The group managed to achieve extremely low pounds of profit at the end of the twelve weeks then.
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Principles of Marketing for Business: The Case of Manchester United Marketing Case Study
6 pages (1727 words) , Download 0 , Case Study
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Experts believe that the commercial success of the Manchester United should be partially attributed to the marketing strategy of segmenting commercial partners into several different categories, and diversification strategy of seeking for different sponsors in different countries in different markets) (Warc.com, 2013).
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New Entry in the Market: Sabretooth Marketing Case Study
7 pages (1952 words) , Download 0 , Case Study
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Entering into a new market with a new product line requires extensive research of the market and its compatibility with the new product. The need based product development allows the company to successfully design its new products based on the consumer’s need. As a result the new product eventually gains popularity among the consumers.
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Marketing of UBER Company Marketing Case Study
16 pages (4347 words) , Download 1 , Case Study
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For evaluation of the project individuals, need to measure the performance of the organization in terms of returns and customer reviews. Integrated marketing communication networks need monitoring on a continuous basis. The firm needs to allocate a common scale for measurement and a standard for error.
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Strategic Marketing Management of Fentimans Ltd Marketing Case Study
11 pages (2997 words) , Download 0 , Case Study
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Porter’s five forces model is also applied for understanding the industry within which Fentimans are competing. Ansoff’s matrix helped in analyzing the growth opportunities for Fentimans. Further, an action plan has been created to depict the ways the company will apply its strategies in order to meet its goals.  
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Internet Marketing: Lady Gaga Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
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Online marketing also gives consumers 24-hours of online shopping experience. The world is divided into different time zones. One zone might be daytime and the other zone night. In either case, the business is expected to serve all consumers without denying other services and online marketing is the solution to this (Thomas, 2010). 
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New Product Development of Coca Cola Marketing Case Study
10 pages (3018 words) , Download 1 , Case Study
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The strategies for the new product will be aligned with product quality and customer satisfaction. Customers’ satisfaction level can only be enhanced when hidden demands are efficiently met by a company. These demands mainly represent the availability of sufficient product quantity at competitive prices (Hoskisson, Hitt, Duane, and Harrison, 2007).
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The Key Marketing Decisions for a New Sportswear Brand Marketing Case Study
12 pages (3321 words) , Download 1 , Case Study
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As people open up for a new culture, their demand for new types of clothes is growing and most have learned the beauty of fashion clothes and other utilities (Scott,  2014). Additionally, as more jobs open up in the urban areas, the world is experiencing a massive urban to rural migration in such for employment.
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The Rise of MNEs from Emerging Markets - Lenovo Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
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The paper "The Rise of MNE’s from Emerging Markets - Lenovo " is an outstanding example of a marketing case study. This paper discusses the rise of multinational enterprises from emerging markets, the advantages they enjoy, the challenges they encounter and the rationale behind their choices of markets and entry modes.
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Social Media Marketing for the White Stuff Clothing Marketing Case Study
10 pages (2881 words) , Download 0 , Case Study
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The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion clothing retailers which is specialized in apparel and accessories. The organization has an appearance on Facebook and Twitter accounts.
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How Starbucks Use Social Media to Promote Itself Marketing Case Study
6 pages (1806 words) , Download 0 , Case Study
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In this present generation, people leave a fast life. They don’t even have the time to go to a pub or a club to socialize. The places where the current generation socializes are social media sites. This presents a great new avenue and opportunity as a great location that the company can effectively use to market its product. 
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Marketing Plan for Tailoring of Gieves and Pawkes Marketing Case Study
24 pages (7289 words) , Case Study
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Gieves and Hawkes is a tailoring services company which also offers ready to wear clothing range. It has been operating for more than two centuries and caters particularly to the niche customers (Foulkes, 2012). The external and internal factors of the company highly influence its business operations.
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An Marketing Plan for Wharfside Marketing Case Study
27 pages (7312 words) , Case Study
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The marketing plan has been specially formulated to put this aim of the company in action by considering the car wash segment. At present, the corporate world is going through an immense competition and it is getting very challenging for the organizations to gain a sustainable competitive advantage in the market. 
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Corporate Branding Strategies of Pepsico Marketing Case Study
10 pages (2989 words) , Download 0 , Case Study
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The industry analysis of PepsiCo will be conducted with the help of Porter’s Five Forces model which will reflect the present situation of the industry as well as the position of PepsiCo within it. The industry analysis will also reflect the position of the competitor brands in the market and compare their growth that of PepsiCo. 
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Jameson Irish Whiskey Global Expansion Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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From the analysis conducted in respect of the alcohol markets of Sweden and India, Jameson Irish Whiskey is more likely to perform well in the nation of Sweden. The demand for high-quality alcohol and the existence of a larger number of consumers belonging to the high-income group is to provide Jameson Irish Whiskey with huge market opportunities.
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5893 words) , Download 0 , Case Study
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The initial two sections of this paper reviewed the essence of branding and the manner in which Nike uses its branding strategy respectively. In the second section of this paper, evidence and examples were cited explaining Nike’s product branding, its effectiveness, and limitations towards the corporations’ success.
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5874 words) , Download 0 , Case Study
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Found by Bill Bowerman and Phil Knight in 1964, as Blue Ribbon Sports, Nike Inc. is an American-based multinational corporation that operates in the apparel and accessories industry (Nike, 2014a). The company was officially renamed Nike, Inc. in 1978, taking its name after the Greek goddess of victory.
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