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Marketing Essays

Result for Subject Marketing:
19895 essays
Market and Customers: Apple Marketing Case Study
16 pages (4453 words) , Download 0 , Case Study
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Demand-based pricing is consumer-focused and the product is priced according to the perceived value of the product to consumers. Demand pricing mainly focuses on the economic condition of a market and the purchasing power of consumers. Such pricing may result in overall loss because it does not consider demand fluctuation and market competition.
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Direct Marketing Company: Oriflame Marketing Case Study
10 pages (2959 words) , Download 0 , Case Study
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Oriflame Cosmetics Company is a well-recognized brand. The global and international retailing environment is currently recovering from the economy fall. Oriflame also faced some economic pitfalls during the recession. However, Oriflame Company managed to survive the situation and sustain itself in the market during the economic turmoil.
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Marketing of Quick Travel Medical Systems Marketing Case Study
10 pages (2749 words) , Download 0 , Case Study
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The paper "Marketing of Quick Travel Medical Systems" is an outstanding example of a marketing case study. Quick Travel Medical Systems, Inc.’s pricing strategy will be based on two methods. First, prices will be evaluated based on the competitor’s pricing. National averages for PET scan prices range from $3,300 to $5,300 per scan (New Choice Health, 2014).
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Brand Audit of Cadburys Marketing Case Study
10 pages (2947 words) , Download 1 , Case Study
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By market capitalization, the company holds the second position worldwide in the field of confectioneries manufacturing. Its headquarters is the United Kingdom in London (Pecoriello, & Black, 1996). A closer look at the level of operation of the company on a global level reveals that Cadburys operations are wide. 
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H&M: International Business Expansion and Branding Marketing Case Study
10 pages (3006 words) , Download 0 , Case Study
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Freshwater is becoming a scant resource with every passing day. This is precisely the reason why H&M managers endeavour to make sure that that the aqua ecosystem is conserved by all means. The underlying rationale behind this principle is to make sure drinking as well as sanitation water easily available to people.
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Analysis of Abercrombie&Fitch Casual Luxury Retail Company Marketing Case Study
9 pages (2634 words) , Download 0 , Case Study
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The company is also found to focus on being more responsive to changes in consumer demand by generating newer styles and also in the reduction of loud noises used in the store atmospherics. These parameters are observed to largely encourage the growth of consumers along with its different retail stores (Rupp, 2014). 
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Selling Australian Made Organic Baby Porridge to China Marketing Case Study
11 pages (3024 words) , Download 0 , Case Study
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Growing competition in Australia's baby food industry has forced manufacturers to look elsewhere for growth. China has proven to be a favorite destination for various factors. First, China is the world's most highly populated nation. Its vast population provides a ready market that any serious international business cannot take for granted.
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A Challenge in Marketing Communications: Nivea Company Marketing Case Study
10 pages (2765 words) , Download 0 , Case Study
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They produce products of different scents and colors and thus are able to satisfy the varying market demands. Their department of advertising has been very influential towards bringing the unlimited success that the company is experiencing. The marketing strategies have made them overcome competition. Unique forms of advertisements have made their brands popular and trusted by the market.
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Application of Twitter as an Interactional Tool for Customers at Wal-Mart Marketing Case Study
14 pages (4231 words) , Download 0 , Case Study
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The paper "Application of Twitter as an Interactional Tool for Customers at Wal-Mart" is an outstanding example of a marketing case study. Information technology has become an integral part of the common man’s life throughout the world and therefore, the companies have to adapt their practices in order to accommodate changing and fluxing preferences of the customers (Edvardsson & Gruber 2011).
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Zara and their New Image Campaign Marketing Case Study
11 pages (3183 words) , Download 0 , Case Study
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The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed “product promotion” and marketing of fashion products and services to the public (Doran, 2014, pp. 245). Evidently, Zara brands have been among the top brands within fashion diligence (Willis, 2011).
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How Visual Brand Identity Shapes Consumer Behaviour: McDonald's Marketing Case Study
16 pages (4533 words) , Download 0 , Case Study
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The visual images determine consumers’ eye movement and sensory processes that create either a positive or negative perception of the brand. The images entail historical and cultural aspects of genealogy that influences how a consumer will produce, reflect, and initiate meaning. Branding creates emotional associations that appeal to the senses of consumers.
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Strategic Marketing Activities in Relation to Sim Brand Marketing Case Study
11 pages (2768 words) , Download 0 , Case Study
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The paper "Strategic Marketing Activities in Relation to Sim Brand " is a great example of a case study on marketing. This report seeks to examine the details of strategic marketing activities in relation to Sim brand in the upcoming markets in parts of the European and Asian milieus.
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Internet Marketing: Toyota Supra Marketing Case Study
6 pages (1842 words) , Download 1 , Case Study
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Toyota company has opportunities that help the growth of selling Toyota Supra. Online marketing enables consumers to shift to brands when the price of fuel increases. The customers are also satisfied with the new introduction of the brands. With online marketing, each time new features are introduced there is an advertisement on digital marketing. 
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Approaches to Logistics Analysis Marketing Case Study
15 pages (4071 words) , Download 0 , Case Study
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In the approaches, the objectives that were set were not met and only management of achieving a percentage of 83 of consumer satisfaction which had dropped very much from the initial objective that was a deflection from the objective of the group. The group managed to achieve extremely low pounds of profit at the end of the twelve weeks then.
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Principles of Marketing for Business: The Case of Manchester United Marketing Case Study
6 pages (1727 words) , Download 0 , Case Study
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Experts believe that the commercial success of the Manchester United should be partially attributed to the marketing strategy of segmenting commercial partners into several different categories, and diversification strategy of seeking for different sponsors in different countries in different markets) (Warc.com, 2013).
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New Entry in the Market: Sabretooth Marketing Case Study
7 pages (1952 words) , Download 0 , Case Study
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Entering into a new market with a new product line requires extensive research of the market and its compatibility with the new product. The need based product development allows the company to successfully design its new products based on the consumer’s need. As a result the new product eventually gains popularity among the consumers.
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Marketing of UBER Company Marketing Case Study
16 pages (4347 words) , Download 1 , Case Study
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For evaluation of the project individuals, need to measure the performance of the organization in terms of returns and customer reviews. Integrated marketing communication networks need monitoring on a continuous basis. The firm needs to allocate a common scale for measurement and a standard for error.
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Strategic Marketing Management of Fentimans Ltd Marketing Case Study
11 pages (2997 words) , Download 0 , Case Study
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Porter’s five forces model is also applied for understanding the industry within which Fentimans are competing. Ansoff’s matrix helped in analyzing the growth opportunities for Fentimans. Further, an action plan has been created to depict the ways the company will apply its strategies in order to meet its goals.  
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Internet Marketing: Lady Gaga Marketing Case Study
6 pages (1654 words) , Download 0 , Case Study
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Online marketing also gives consumers 24-hours of online shopping experience. The world is divided into different time zones. One zone might be daytime and the other zone night. In either case, the business is expected to serve all consumers without denying other services and online marketing is the solution to this (Thomas, 2010). 
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New Product Development of Coca Cola Marketing Case Study
10 pages (3018 words) , Download 1 , Case Study
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The strategies for the new product will be aligned with product quality and customer satisfaction. Customers’ satisfaction level can only be enhanced when hidden demands are efficiently met by a company. These demands mainly represent the availability of sufficient product quantity at competitive prices (Hoskisson, Hitt, Duane, and Harrison, 2007).
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The Key Marketing Decisions for a New Sportswear Brand Marketing Case Study
12 pages (3321 words) , Download 1 , Case Study
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As people open up for a new culture, their demand for new types of clothes is growing and most have learned the beauty of fashion clothes and other utilities (Scott,  2014). Additionally, as more jobs open up in the urban areas, the world is experiencing a massive urban to rural migration in such for employment.
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The Rise of MNEs from Emerging Markets - Lenovo Marketing Case Study
11 pages (3121 words) , Download 0 , Case Study
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The paper "The Rise of MNE’s from Emerging Markets - Lenovo " is an outstanding example of a marketing case study. This paper discusses the rise of multinational enterprises from emerging markets, the advantages they enjoy, the challenges they encounter and the rationale behind their choices of markets and entry modes.
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Social Media Marketing for the White Stuff Clothing Marketing Case Study
10 pages (2881 words) , Download 0 , Case Study
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The overall discussion of the report is based on the social media marketing planning for the White Stuff Clothing retailer of UK. This is one of the well-known fashion clothing retailers which is specialized in apparel and accessories. The organization has an appearance on Facebook and Twitter accounts.
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How Starbucks Use Social Media to Promote Itself Marketing Case Study
6 pages (1806 words) , Download 0 , Case Study
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In this present generation, people leave a fast life. They don’t even have the time to go to a pub or a club to socialize. The places where the current generation socializes are social media sites. This presents a great new avenue and opportunity as a great location that the company can effectively use to market its product. 
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Marketing Plan for Tailoring of Gieves and Pawkes Marketing Case Study
24 pages (7289 words) , Case Study
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Gieves and Hawkes is a tailoring services company which also offers ready to wear clothing range. It has been operating for more than two centuries and caters particularly to the niche customers (Foulkes, 2012). The external and internal factors of the company highly influence its business operations.
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An Marketing Plan for Wharfside Marketing Case Study
27 pages (7312 words) , Case Study
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The marketing plan has been specially formulated to put this aim of the company in action by considering the car wash segment. At present, the corporate world is going through an immense competition and it is getting very challenging for the organizations to gain a sustainable competitive advantage in the market. 
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Corporate Branding Strategies of Pepsico Marketing Case Study
10 pages (2989 words) , Download 0 , Case Study
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The industry analysis of PepsiCo will be conducted with the help of Porter’s Five Forces model which will reflect the present situation of the industry as well as the position of PepsiCo within it. The industry analysis will also reflect the position of the competitor brands in the market and compare their growth that of PepsiCo. 
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Jameson Irish Whiskey Global Expansion Marketing Case Study
12 pages (3413 words) , Download 0 , Case Study
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From the analysis conducted in respect of the alcohol markets of Sweden and India, Jameson Irish Whiskey is more likely to perform well in the nation of Sweden. The demand for high-quality alcohol and the existence of a larger number of consumers belonging to the high-income group is to provide Jameson Irish Whiskey with huge market opportunities.
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5893 words) , Download 0 , Case Study
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The initial two sections of this paper reviewed the essence of branding and the manner in which Nike uses its branding strategy respectively. In the second section of this paper, evidence and examples were cited explaining Nike’s product branding, its effectiveness, and limitations towards the corporations’ success.
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Marketing Strategies Impact Business Success: The Case of Nike, Inc Marketing Case Study
20 pages (5874 words) , Download 0 , Case Study
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Found by Bill Bowerman and Phil Knight in 1964, as Blue Ribbon Sports, Nike Inc. is an American-based multinational corporation that operates in the apparel and accessories industry (Nike, 2014a). The company was officially renamed Nike, Inc. in 1978, taking its name after the Greek goddess of victory.
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Bussiness to Business Marketing and Supply Chain Management Marketing Case Study
14 pages (4237 words) , Download 0 , Case Study
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Naturally, the collective transactions volume in B2B is much higher as compared to the transactions between business to consumers (B2C). Therefore, supply chain holds immense importance in various steps of the marketing practices of B2B, starting from sourcing of raw materials to supplying the finished products to another business conglomerate.
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Advertising Business of Made-com Marketing Case Study
9 pages (2485 words) , Download 0 , Case Study
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Made initially focused on the needs of domestic clients who were reported to be looking for furniture pieces that are good in quality; yet, are affordable. As such, Made emphasizes focus on unique products (furniture) that could be ordered according to specifications or purchased through viewing the products online and through their showrooms.
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Tesco Eroded Customers Trust Marketing Case Study
6 pages (1774 words) , Download 0 , Case Study
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The paper "Tesco Eroded Customer’s Trust" is an outstanding example of a marketing case study. The essay seeks to understand how Tesco, one of the largest and most well-known retailers in the United Kingdom lost its reputation in the market as being the cheapest retailer in the market, along with shedding light on various other problems the business is facing problems.
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Five Key Factors Influencing Service Market of Costco Wholesale Marketing Case Study
9 pages (2329 words) , Download 0 , Case Study
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Costco’s suppliers, buyers play a major role in the business operation of the company. Initially, the company was operating its business on a small scale. But within a short span of time, Costco has gained a huge profit which helped the firm to expand its business operations. Costco’s huge numbers of employees have contributed a lot to the growth and development of the company. 
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Harvey Nichols Store Analysis Marketing Case Study
10 pages (2500 words) , Download 1 , Case Study
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Harvey Nichols intends to enter the Finnish market through a contractual agreement with a local firm. A contractual agreement with a local firm will guarantee long-term operations in the new market. By identifying a local trader with a recognized brand name, Harvey Nichols will have an advantage in sharing technology with the host company.
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Difference between International Marketing and Domestic Marketing - Body Shop Marketing Case Study
11 pages (3237 words) , Download 0 , Case Study
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The paper "Difference between International Marketing and Domestic Marketing - Body Shop " is an outstanding example of a marketing case study. The marketing process involves a series of steps that are designed to discover an unfilled gap in the market and to satisfy customer needs. The first step involves situation analysis where opportunities are identified which can benefit the company.
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Crowd Funding Market in the UK Marketing Case Study
8 pages (2624 words) , Download 0 , Case Study
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The paper "Crowd Funding Market in the UK" is an outstanding example of a marketing case study. The crowdfunding key drivers in its external environment include those factors outside it that influences its performance and behavior. Some of crowdfunding external environmental factors include The marketing plan – Besides fundraising; there are three essential marketing functions that are performed by crowdfunding.
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Pepsi: Sales & Marketing Strategy Marketing Case Study
6 pages (1788 words) , Download 0 , Case Study
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Over the years, Pepsi has become synonymous with celebrity advertising. Pepsi is known for making use of popular pop stars and sportspersons in their advertising to project the desired cool and trendy image. In fact, the use of pop stars in their commercials has become the core of Pepsi's advertising. This is one of the ways Pepsi uses to differentiate from its biggest competitors.
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The Marketing Strategy Marketing Case Study
6 pages (1765 words) , Download 1 , Case Study
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Throughout many years, corporate strategies focused mainly on maximizing profits by reducing expenses through internal efficiency. But, very recently, the whole business strategy turned to focus on value creation, focusing primarily on customer values.
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New Product Development and Pricing Policy: Body Shop Marketing Case Study
6 pages (1800 words) , Download 0 , Case Study
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As the market for cosmetics is quite saturated and there is perfect competition in the industry it is necessary to set the prices in accordance with our competitors. As a marketing manager, I suggest a penetration pricing policy. I think it will be beneficial because we can introduce products at lower prices than our competitors.
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A Marketing Plan: Pepsi Cola Marketing Case Study
6 pages (1655 words) , Download 0 , Case Study
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The company has positioned itself to manage a sale of over one billion units of its products every day which requires careful planning. The product has a strong position amongst its competitors however due to the slowdown in carbonated drinks in the US the company needs to focus on addressing issues pertaining to this issue and should consider expanding into other geographical areas.
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Strengths of the Ricardian Model Marketing Case Study
7 pages (1978 words) , Download 0 , Case Study
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The Ricardian theory strongly believes that concerning a particular product, any country in the present world due to globalization has got a terrific comparative advantage, when compared to other countries if the opportunity cost that is incurred during the production of that good, among a group of goods is very less in that particular country.
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Should the Franklin Fund Invest at Tiffany & Co Marketing Case Study
7 pages (2314 words) , Download 0 , Case Study
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Tiffany & Co. has a very good growth prospect in the coming years. The investment made by the shareholders on this company’s shares will be much more secured than investment in other companies. The growth in the sales of the firm with the growing U.S economy is a good and favorable sign for the investors.
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The Role of Aviation Mechanics in Virgin Atlantic Marketing Case Study
9 pages (2535 words) , Download 0 , Case Study
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The paper "The Role of Aviation Mechanics in Virgin Atlantic" is an outstanding example of a marketing case study. The structure of any organization in the airline industry is considered to be dynamic and complex. It is therefore a challenge for the aviation industry to lead and manage the ever-changing scenario. The study has been conducted considering the job of aviation mechanic in Virgin Atlantic.
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Impact of the Housing Market on the US GDP Marketing Case Study
8 pages (2168 words) , Download 0 , Case Study
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The paper "Impact of the Housing Market on the US GDP " is an outstanding example of a marketing case study. Economics is the social science that deals with money, markets, individuals, investments, economy etc. Economics has two main branches “Microeconomics and macroeconomics”. Microeconomics deal with individuals and how they earn their livelihood whereas macroeconomics deals with aggregate issues.
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International Expansion of ZARA in U.A.E Marketing Case Study
9 pages (2492 words) , Download 0 , Case Study
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The company has decided to open its first franchise in the world’s one of the most attractive tourist attraction and shoppers’ paradise, Dubai. In the coming pages, the focus will be on reviewing possible marketing strategies and adopting one of them to launch the business in Dubai and making this venture a success story.
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Appropriate Multinational Fast-food Restaurant Chain Marketing Case Study
11 pages (3119 words) , Download 0 , Case Study
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The research methodology used is both primary and secondary research. The current strategies adopted by Mc Donald are explained and the segmentation, the target customer, and the positioning statement have been defined properly. Apart from the STP, the company’s USP, the SWOT, and PESTEL analysis has been analyzed and stated in the report. 
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Principles of Marketing Marketing Case Study
8 pages (2265 words) , Download 0 , Case Study
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The paper "Principles of Marketing" is a perfect example of a case study on marketing. What did Mr. Wang mean by ‘your job, as a Master’s management degree is to use theory to help to explain and even solve management problems’? Mr. Wang was not satisfied with Amina’s report because he thought that she had used too much information on the car industry, and less on the marketing theory.
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Company Profile and Entrepreneurial Skills: Virgin Group Marketing Case Study
6 pages (1675 words) , Download 0 , Case Study
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The groups’ employees enjoy employment benefits like health facilities and medical covers provided by the company. In addition, they also have meal allowances, transport systems, and house allowances (Podmoroff, 2005, p.33). To emphasize staff performance, the group has a rewarding scheme that ensures the best performers are recognized.
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The Superior Brand Strength of Sainsburys Marketing Case Study
11 pages (3281 words) , Download 0 , Case Study
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Sainsbury’s ability to sustain a 15.5 percent market share in a dynamic and highly competitive market environment is a major accomplishment considering the very high costs of operations needed to sustain over 1000 hypermarkets, convenience stores, and supermarkets requiring facility management and development capital allocation.
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