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Marketing Essays

Result for Subject Marketing:
19914 essays
Advertising Budget for a New Local Cafe Which Incorporates Ethical Policies into Their Marketing Marketing Coursework
22 pages (5783 words) , Coursework
Nobody downloaded yet
Pure coffee is trying all stratagems from the marketing lexicon. Consumers are being prodded to cut the newspaper advertisement of the pure coffee Launch in their-city and exchange it for a free bottle from any shop. The company claims the offer is a resounding success and will reach as much as 25 percent of the households in each of these cities.
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Developing a Fashion Publication for a Defined and Recognizable Market Marketing Coursework
10 pages (23 words) , Download 0 , Coursework
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The paper “Developing a Fashion Publication for a Defined and Recognizable Market” is a worthy example of marketing coursework. Chinese young population, especially students, has developed a strong love for the Apple brand. There is a devotion to this brand than any other brand among Chinese students.
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Elements of a Marketing Process Marketing Coursework
12 pages (3016 words) , Download 0 , Coursework
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The paper "Elements of a Marketing Process" is an engrossing example of coursework on marketing. In the past two decades, the level of competition in the local and international markets has increased tremendously. This mainly results from the entry of multinational companies that have been able to diversify their operations to different markets across the world.
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How a New Fashion Brand Enter the Chinese Market for Young Person Marketing Coursework
25 pages (51 words) , Coursework
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The paper "How a New Fashion Brand Enter the Chinese Market for Young Person?" is an engrossing example of coursework on marketing. The literature review considers the study of theories and concepts that have already been assessed before. This helps the researchers to comprehend and acknowledge a specific topic on which the research is being conducted.
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Factors Influence the International Market Selection Process Marketing Coursework
10 pages (2939 words) , Download 0 , Coursework
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The paper "Factors Influence the International Market Selection Process" is an engrossing example of coursework on marketing. This study aims to examine the critical factors that have a significant influence on the international market selection process. International marketing literature emphasizes the various models which have contributed to the issues found in the international market.
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Marketing and Sponsorship in Sports and Events Marketing Coursework
13 pages (3492 words) , Download 0 , Coursework
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The paper "Marketing and Sponsorship in Sports and Events" is an engrossing example of coursework on marketing. Sports sponsorship happens when an organization establishes a connection with an outside sports event or any other issue with the aim of influencing the fans or any other person related to that event.
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Innovation in UK Fashion Retailing Firms Marketing Coursework
11 pages (3340 words) , Download 1 , Coursework
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The paper "Innovation in UK Fashion Retailing Firms" is an engrossing example of coursework on marketing. This paper deals with the detailed study of the use of Social media marketing in the fashion industry and how to formulate a successful social media campaign for a product. There are a number of applications through which the campaigning can be done.
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The Role of Word of Mouth in Business Marketing Coursework
8 pages (2133 words) , Download 0 , Coursework
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The current business world is extremely competitive and to create a niche in the market, it has to depend on various social media techniques. One of the marketing strategies which benefit the business most in becoming prosperous is the word of mouth, which has a prominent place in expanding the face value of a business.
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Main Principles of Marketing Marketing Coursework
8 pages (2371 words) , Download 0 , Coursework
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Marketing also includes a system of management that identifies, anticipates, and supplies customers’ requirements efficiently and profitably. Marketing objectives rotates around meeting the needs and wants of customers. It is an organization broad activity that involves a process of keenly analyzing customers’ needs, and getting ways to provide goods to meet needs.
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Market Segmentation of Eco Shack and Urban Eco Shack Marketing Coursework
12 pages (3213 words) , Download 0 , Coursework
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They are efficient in their own term of making the product efficiently, however, they did not have any proper marketing knowledge to launch their product. Here we try to help them by considering different issues to evaluate the market. What types of customers are able and like to buy the urban shack product is discussed by consumer segmentation. 
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New Media and New Trends in Marketing Marketing Coursework
12 pages (3323 words) , Download 0 , Coursework
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It is hard to believe that the notion of marketing has been relatively new, when compared with productions, operations, accounting, economics and other business areas. The concept of marketing emerged in the early 1900s, but prior to that most of areas which is now a part of marketing, were allied with economics. 
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Marketing Strategy of Levis and Bench Marketing Coursework
8 pages (2097 words) , Download 0 , Coursework
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Corporations, in using this strategy would opt to use channel segmentation as a basis to improve partnership with other retailers to optimize performance with over 200 thousand partners and realized an increased return of investment triple as to the targeted 100% of marketing investment (Bain & Company, 2013, p. 1).
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4 Ps of Marketing Marketing Coursework
9 pages (2648 words) , Download 0 , Coursework
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Four P’s involved in the marketing mix gives the best possible way of describing all the important elements of marketing. The reason behind the success of a business includes a long process where the achievement of success depends on marketing. The success associated with the marketing process depends upon various marketing strategies.
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New Product of Samsung and Marketing Development Marketing Coursework
10 pages (2770 words) , Download 0 , Coursework
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Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. 
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Deliver Customer Value of Wallmart Marketing Coursework
8 pages (2152 words) , Download 0 , Coursework
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Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using the example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world.
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The Persuasive Techniques Used in Dove Real Beauty Sketches Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
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The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful (Dove, 2013). The film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to capture the attention of the viewers.
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Linda Farrow Brand Marketing Coursework
10 pages (2807 words) , Download 0 , Coursework
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The primary customer segment comprises the celebrities, people with high income and brand conscious customers. The brand is extremely popular among the people
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US- European Agricultural Trade Disputes: Concerns of GMOs Marketing Coursework
6 pages (1733 words) , Download 0 , Coursework
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The abbreviation GMO stands for genetically modified organisms. These GMOs represent either plants, insects, yeast, bacteria, fish, and mammals whose genetic makeup has been modified using genetic engineering techniques to make the organism either better or more productive than the original organism.
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Consumer Buying Behavior Based on Advertisement Marketing Coursework
10 pages (2810 words) , Download 0 , Coursework
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As we know, advertisement is something created by the human imagination. Due to the power of advertisement, it probably produces stereotypes. To begin with my project’s idea, I think that advertisement is a marketing instrument that targets to influence consumers on the purchase of goods and services offered by the advertiser.
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The Role of Gender in Advertising Marketing Coursework
10 pages (2736 words) , Download 0 , Coursework
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Advertising is a technique that companies use to inform customers about new products and improvements that they make on old products. In modern times, advertisers use the media such as television, newspapers, and the internet to pass their messages to consumers. The advertisers often use written or spoken messages and they also add pictures to their adverts.
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The Elements of a Marketing Process Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
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International marketing and domestic marketing are two different concepts and this can be seen from the manner Tesco performs both from a local and international perspective. The company has developed over time and has even created branches in other countries. However, it is appropriate to understand that domestic marketing has improved and increased greatly in Britain.
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Survey SPSS Data Analyse Marketing Coursework
14 pages (3853 words) , Download 0 , Coursework
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Business people should always be ahead of the game, this will help them beat their competitors and continuously provide the best services and value to their clients (Malhotra, 2010). Just like previous managers, businessmen and ladies need to make rational decisions. One approach to accomplish this is through statistics (Kontari, 2004). 
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Consumer Behavior Theory and Consumer Behavior and Motivation Marketing Coursework
8 pages (2169 words) , Download 0 , Coursework
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Based on the overall scenario in front of the consumer, there are two broad line consumer behavior theory choices in front of the consumer. Also termed as the Marginal utility approach, this aspect looks into the desires and the needs that drive the consumer towards a particular item or service. The purchaser buys a product in the light of his needs and wise calls. 
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Contemporary Issues in Marketing and Management the Toy and the Game Industry Marketing Coursework
13 pages (3847 words) , Download 0 , Coursework
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Then, it summarizes the impact on the toys and games industry of social media marketing activities, toys, and games industry gains more experience in product improvement through social media marketing. Finally, according to the above analysis, the report puts forward some implementing proposals to the toys and games industry about social media marketing strategy.
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Marketing Plan for Winthrop's MBA Program Marketing Coursework
8 pages (2389 words) , Download 0 , Coursework
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In the education sector, the MBA program has become one of the retail commodities, where the seller is the university and affiliated business school. Apart from personal motives, there are certain attributes associated with every MBA program that attracts consumers. These attributes can be demographic, psychographic, and psychological in nature. 
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Travel Plans for Barcelona Marketing Coursework
16 pages (4365 words) , Download 0 , Coursework
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The travel plan for elderly couples needs to be made keeping in mind their ailments and inefficiency to climb the stairs and walk long distances. Keeping their taste and preferences in mind and also by adhering to their needs of comfort the 7 outlandish locations have been selected they are listed below: 
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Development of Marketing Objectives: Colgate-Palmolive Company Marketing Case Study
12 pages (3054 words) , Download 0 , Case Study
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If the company will implement all the above-discussed marketing strategies, then there is no doubt of the company remaining competitive and leading on the market for the coming decades. The objectives and tactics discussed in this paper if implemented appropriately will be of great benefit to the company. 
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Marketing Promotion - Eastern Foods Marketing Case Study
8 pages (2315 words) , Download 0 , Case Study
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The paper "Marketing Promotion - Eastern Foods" is an outstanding example of a marketing case study. Food is life-sustaining. Our body needs food to sustain itself, to grow and to provide it with the energy to move around. However, how we view food is a factor that depends on a person s culture and life experience as he/she grew up.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
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The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Vexxhosts Potential Market Marketing Case Study
6 pages (1692 words) , Download 0 , Case Study
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The paper "Vexxhosts Potential Market " is an outstanding example of a marketing case study. Most organizations have resolved to the use of IT systems in their operations no matter the size as a result of data complexity, hence they will need to recruit personnel with relevant expertise to help in the management and mass processes.
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Sustainable Relationship Marketing Marketing Case Study
25 pages (6769 words) , Case Study
Nobody downloaded yet
This theory suggests six markets or areas, wherein relationship management is applicable. However, in relation to the case of the selected company i.e. Ernst and Young, it can be apparently observed that the organisation prominently concentrates on forming an effective relationship with its customers and employees along with potential stakeholders.
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Marketing Plan for O2 Company Marketing Case Study
10 pages (2986 words) , Download 0 , Case Study
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The basis of market segmentation has been enumerated and the target market has also been identified in the paper. A modest attempt has been made to make the marketing mix for the brand. Finally, the CSR, financial and communication objectives have been set and an explanation is provided as to how the company will achieve and measure these objectives.
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Entrepreneurial Audit - PepsiCo Marketing Case Study
15 pages (4036 words) , Download 0 , Case Study
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The paper "Entrepreneurial Audit - PepsiCo" is an outstanding example of a marketing case study. Corporate entrepreneurship is closely knitted with the concept of innovation. This innovative platform facilitates developing an infrastructure to sustain and support innovation over a specific time period. Entrepreneurial thinking is all about utilizing resources in an effective manner so as to maintain a unique position in the market place.
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Louis Vuittons Marketing Strategy Marketing Case Study
6 pages (1530 words) , Download 0 , Case Study
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The paper "Louis Vuittons Marketing Strategy " is an outstanding example of a marketing case study. Luxury brand names in the fashion and design industry are nowadays perceived as unreasonable and overpriced. Despite this fact, the majority of the famous luxury brands are performing well in their respective markets.
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Overview of Audi A4, BMW 3 Series Marketing Case Study
6 pages (1631 words) , Download 0 , Case Study
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The paper "Overview of Audi A4, BMW 3 Series" is an outstanding example of a marketing case study. Audi A4 is a sophisticated and luxurious car. Audi A4 has smart equipment which facilitates its users to drive smoothly. The car provides different types of benefits to its users with its high tech gadgets. The company has updated the car models which have made it highly competitive.
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Electro Scientific Industries, Inc - Market Environment Marketing Case Study
8 pages (2067 words) , Download 0 , Case Study
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The paper "Electro Scientific Industries, Inc - Market Environment" is an outstanding example of a marketing case study. Auditing is a fundamental tool for ensuring the reported information contained in the financial statements of a company gives a clear, true and fair view of an organization’s prospects. Electro Scientific Industries, Inc. faces a couple of strategic issues that are likely going to affect its going concern.
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Advertising Campaign of Evian: Rollerbabies Marketing Case Study
11 pages (2905 words) , Download 1 , Case Study
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To begin with, Roller Babies’ was intended to transform Evian into a worldwide brand with a consistent market territory in that it should enable the brand to have a particular share of the market to be comprised of its loyal consumers (Jarboe, 2012).
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Malaysia International Trade Marketing Case Study
7 pages (2267 words) , Download 0 , Case Study
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The paper "Malaysia International Trade" is an outstanding example of a marketing case study. Malaysia came to the international business limelight during the 22-year reign of Prime Minister Mahathir bin Mohammad. This was a time when the nation started to diversify its economy from being dependent on the exportation of raw materials to the development of manufacturing, services, and tourism.
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Global Marketing Strategy - Toyota Motor Company Marketing Case Study
9 pages (2702 words) , Download 0 , Case Study
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The paper "Global Marketing Strategy - Toyota Motor Company " is an outstanding example of a marketing case study. A multinational company is a business organization that has operations in more than one country. It is therefore a large organization that offers services and goods, on a large scale (Shang & Low, 2014).
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Corporate Social Responsibility and Marketing Strategies: Apple Marketing Case Study
6 pages (1758 words) , Download 1 , Case Study
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The paper "Corporate Social Responsibility and Marketing Strategies: Apple" is an outstanding example of a marketing case study. In the business world, the need to subscribe to the values and norms of society pushes companies into structuring their operational frameworks and strategies to safeguard the societal rules, moral provisions and values.
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Zain Telecom Company in Saudi Arabia From an International Business Perspective Marketing Case Study
19 pages (5044 words) , Download 0 , Case Study
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The paper "Zain Telecom Company in Saudi Arabia From an International Business Perspective" is an outstanding example of a marketing case study. Zain Telecom Company started in the year 1983 in Kuwait. Initially, it was known as Mobile Telecommunications Company, abbreviated as MTC. The Kuwait government had a 49 percent stake; however, this reduced to a 25 percent stake in the year 2001.
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German FDI in China Marketing Case Study
10 pages (2949 words) , Download 0 , Case Study
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The paper "German FDI in China" is an outstanding example of a marketing case study. Foreign Direct Investment involve a country investing heavily in another country for the purposes of gaining entry into a foreign market without having to export their products to that county. German for instance has increased its FDI in China making it the largest trading partner to China from Europe.
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Internationalisation Strategies for the Entry of QNB into the UK Market Marketing Case Study
20 pages (5574 words) , Download 0 , Case Study
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The paper "Internationalisation Strategies for the Entry of QNB into the UK Market" is an outstanding example of a marketing case study. Internationalisation is one of the strongest trends of the contemporary business world. It allows companies to expand their reach beyond their territorial boundaries. Firms opt to go international for different reasons.
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International Marketing - McDonalds Marketing Case Study
11 pages (3026 words) , Download 0 , Case Study
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The paper "International Marketing - McDonalds" is an outstanding example of a marketing case study. Consumer behaviour in international and local marketing largely depends on cultural factors that include unstated assumptions, values, norms, beliefs, communication, perceptions, procedures and evaluations.
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Mobile Marketing Marketing Case Study
8 pages (2164 words) , Download 0 , Case Study
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The paper "Mobile Marketing" is an outstanding example of a marketing case study. As individuals around the world become more fitness conscious, there is a need to tailor-make items that motivate people to achieve their workout goals. One concept that seems to always fit this bill is music, yet it is often difficult to find music that fits the specific tempo and fitness level of the individual.
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Strategic Brand Evaluation of Nescafe Marketing Case Study
17 pages (4571 words) , Download 0 , Case Study
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Moreover, meeting the needs of a certain buyer/user by perceiving the unique benefit can lead to identifiable product/services by the brand successfully. Furthermore, Brands offer a number of benefits to firms and customers due to their powerful entities by blending performance-based values with emotional values.
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Applying Kirkpatrick's Four Levels of Approach Marketing Case Study
7 pages (2006 words) , Download 0 , Case Study
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Reportedly, the training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, cultural orientation, and how to ask for a sale. The essay will provide insights on the application of the Kirkpatrick’s model, its limitation and areas of improvement to ascertain effective evaluation of the training program.
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Marketing of Samsung Smartphone in the UAE Marketing Case Study
10 pages (2820 words) , Download 0 , Case Study
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The paper "Marketing of Samsung Smartphone in the UAE " is an outstanding example of a marketing case study. Samsung is headquartered in South Korea and deals with the manufacture and distribution of consumer electronics, semiconductors, telecommunication devices, digital appliances, media and network systems.
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Innovation Venture in the UAE - Holographic Industries Marketing Case Study
18 pages (4870 words) , Download 0 , Case Study
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The paper "Innovation Venture in the UAE - Holographic Industries" is an outstanding example of a marketing case study. With economic, industry and infrastructure development in the United Arab Emirates comes a new demand for luxury retail products. In Dubai, growth in the luxury retail sector commands a whopping 30 percent of the entire Middle Eastern luxury market (Coldwell Banker 2014).
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Significance of E-Commerce Business in the Market Place Marketing Case Study
11 pages (3004 words) , Download 0 , Case Study
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Zappos is located in Las Vegas, Nevada. Zappos Company had implemented innovative marketing strategies to acquire a desirable percentage of the market share. Amazon acquired this company in 2009. The firm was acquired by paying a value of $1.2 billion. Zappos.com has been successful over the years by offering creative shoe designs to target customers.
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