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Marketing Essays

Result for Subject Marketing:
19702 essays
What Is Required to Achieve Cross-Functional Cooperation Marketing Coursework
11 pages (3056 words) , Download 0 , Coursework
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The paper "What Is Required to Achieve Cross-Functional Cooperation" is a great example of marketing coursework. In the changing business environment, organizations have been faced with different challenges. Most organizations have found cross-functioning as one of the most efficient ways to solve these challenges.
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Improvement of Indy as a Service Product Marketing Case Study
10 pages (2727 words) , Download 0 , Case Study
Free
The paper "Improvement of Indy as a Service Product" is a perfect example of a marketing case study. Indy event is one of the most remarkable and famous Australian entertainment establishments. Due to its good attendance, it has over the years grown to become a major international attraction and also one of Australia’s most profitable events.
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Integrated Marketing Communications Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
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The paper "Integrated Marketing Communications " is a great example of marketing coursework. The brand name for the wine is Australia organic wine, thus the accompanying logo of the wine should be developed and chosen. The corporate name that can be same or different from the brand name ought to be selected.
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Marketing Communication Campaign for Natural Wine Industries Company Marketing Case Study
7 pages (2143 words) , Download 1 , Case Study
Free
The paper "Marketing Communication Campaign for Natural Wine Industries Company " is an outstanding example of a marketing case study. Wine is a major component in the lifestyles of many people all over the world. Wine is consumed in different occasions such as parties, anniversaries and meal times. There are many different wines produced by different companies that are located in many countries such as Spain, Argentina and France.
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Logic of Marketing from Contextual and Relativist Perceptions Marketing Assignment
8 pages (2409 words) , Download 0 , Assignment
Free
The paper "Logic of Marketing from Contextual and Relativist Perceptions " is an outstanding example of a marketing assignment. Gone are the days when customers always use to be at the receiving end and had to accept whatever was offered from the manufacturers. Down the timeline, the scenario has drastically changed.
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Marketing Analysis of Broomsfield Limited Marketing Case Study
7 pages (2113 words) , Download 0 , Case Study
Free
The paper 'Marketing Analysis of Broomsfield Limited " is a perfect example of a marketing case study. Broomsfield Limited is a company located in Perth, Australia. The company manufactures a wide range of biscuits and is in the process of widening its product range to include a bowl of new breakfast cereal, Goodstart Flakes.
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Marketing Portfolio of Greater Union Cinemas Pty Ltd Marketing Case Study
9 pages (2502 words) , Download 0 , Case Study
Free
The paper "Marketing Portfolio of Greater Union Cinemas Pty Ltd " is a good example of a marketing case study. Any business decision must be made after considering all the possible situations that the business organization must face given the available options. Any miscalculations done in the process can nullify the impact created by the long and tedious process to provide stability to the business organization amidst various issues confronting it.
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Marketing Plan and Environmental Analysis: Greater Union Cinemas Marketing Case Study
12 pages (3526 words) , Download 0 , Case Study
Free
The paper "Marketing Plan and Environmental Analysis: Greater Union Cinemas" is a great example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 23).
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Communication Strategy Defined by Investa Corporate for Its Media Relations Marketing Case Study
7 pages (1921 words) , Download 0 , Case Study
Free
The paper 'Communication Strategy Defined by Investa Corporate for Its Media Relations" is a good example of a marketing case study. Communication is one of the most critical activities of an organization. In fact, it would not be incorrect to state that communication forms the baseline of all the other activities in which an organization may be engaged.
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How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier Marketing Essay
9 pages (2498 words) , Download 0 , Essay
Free
The paper “How Has History Played a Part Being a Gap between Full-service Airline and Low-Cost Carrier?” is an impressive variant of the essay on marketing. The aviation industry has changed tremendously since the post World War II period. This is in line with a dictum in the industry that “the only thing that is constant in aviation is change” (Pleul 2008).
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Strategic Marketing - Australian Horticulture Firm Marketing Case Study
8 pages (2317 words) , Download 0 , Case Study
Free
The paper 'Strategic Marketing - Australian Horticulture Firm " is a great example of a marketing case study. The Victoria region of Australia has extreme climate conditions which pose challenges for arboriculture. This paper highlights the product line alternatives a horticulture firm has while entering this region.
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Marketing Plan for Treemendous Landscapes Company Marketing Case Study
7 pages (2068 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Treemendous Landscapes Company" is an outstanding example of a marketing case study. Treemendous Landscapes is a company that is located in a highly competitive environment. However, the company offers unique products and they are cheaper compared to two of their main competitors: Melbourne Total and Liz Filmer Landscaping.
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How Has Consumer Behavior Changed by Recession Marketing Essay
8 pages (2358 words) , Download 0 , Essay
Free
The paper "How Has Consumer Behavior Changed by Recession" is an outstanding example of a marketing essay. “In economics, a recession is a general slowdown in economic activity over a sustained period of time or a business cycle contraction. During recessions, many macroeconomic indicators vary in a similar way.
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Motivation of Women for Attending Sports Events Marketing Research Paper
7 pages (2139 words) , Download 0 , Research Paper
Free
The paper "Motivation of Women for Attending Sports Events" is an outstanding example of a marketing research paper. To identify and explore factors that motivate women to attend sporting events. To ascertain if the varied motivators suggested by previous studies such as geographic, socio-demographic, individual preference, attractiveness and accessibility of the game contribute into making women attend more sports events.
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Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores Marketing Assignment
9 pages (2250 words) , Download 0 , Assignment
Free
The paper “Retail Marketing Performance Improvement Strategies for Kmart Australia and Similar National Stores” is a  potent variant of assignment on marketing.  Australia is a country in the Southern Hemisphere of the world's map, south of Southeast Asia, and dividing the two major oceans of the world that is the Indian and the South Pacific Oceans.
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Australian Horticulture and Arboriculture Marketing Case Study
8 pages (2399 words) , Download 0 , Case Study
Free
The paper "Australian Horticulture and Arboriculture" is a good example of a marketing case study. Horticulture is the science, line of work or skill that deals with growing of fruits, vegetables and flowers in a green-house. Arboriculture, on the other hand, is the growing of trees and greenery for study enhancement or for profit.
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Target Market & Rationale for Selection of the Target Market Marketing Literature review
8 pages (2179 words) , Download 0 , Literature review
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The paper "Target Market & Rationale for Selection of the Target Market" is an outstanding example of a marketing literature review. According to statistics, many drinkers don’t even know that they binge drink since many don’t even know the true definition of binge drinking. But among those who are aware of what binge drinking means, many, up to 20% go beyond the limits, consuming more than 10 or 15 drinks in a single session.
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Red Wine Import to Canada - Rezwine Pvt Marketing Case Study
15 pages (4136 words) , Download 0 , Case Study
Free
The paper "Red Wine Import to Canada - Rezwine Pvt" is an outstanding example of a marketing case study. This paper discusses the feasibility options for Rezwine Pvt. Ltd., a wine manufacturing company based in Australia, to enter the Canadian wine market as an Exporter. Considering that Canada is a very strong market for Australian wine, and is dominated by imported wine, the paper presents a PESTLE analysis.
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Newman Vintage - Possible Expansion into Canada Marketing Case Study
13 pages (3579 words) , Download 0 , Case Study
Free
The paper "Newman Vintage - Possible Expansion into Canada " is an outstanding example of a marketing case study. This paper is a business report on the feasibility of Canada as a new market for Newman Vintage as a wine-making company based in Australia. Canada as a country fit for any business is reviewed and the prevailing business environment analyzed.
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Tremendous Landscapes Situational Analysis Marketing Case Study
8 pages (2419 words) , Download 0 , Case Study
Free
The paper "Tremendous Landscapes Situational Analysis" is an outstanding example of a marketing case study. The places where people live and play in is crucial to the way that they will grow up and enjoy their environment. Thus, the aim of this report is to discuss the situation analysis of Treemendous Landscapes, a company that provide landscaping services and products.
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Steps in Integrated Marketing Communications Process Marketing Case Study
12 pages (3000 words) , Download 0 , Case Study
Free
The Segmentation process details the different segments that are present in Coburg based on age, gender, income levels, lifestyles, attitudes, etc. The Targeting process identifies the segment that has to be targeted with the help of the segmentation process. The Positioning process elaborates on how the products and services must be positioned.
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Why Does Foreign Direct Investment Benefit Developing Countries Marketing Coursework
6 pages (1918 words) , Download 0 , Coursework
Free
The paper "Why Does Foreign Direct Investment Benefit Developing Countries" is a perfect example of marketing coursework. Foreign Direct Investment is a term used to refer to a country which makes a physical investment in the building of the infrastructure in another country and thereby earning interest.
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The Nature of Services and Service Customers Marketing Coursework
10 pages (2729 words) , Download 0 , Coursework
Free
The paper "The Nature of Services and Service Customers" is an inspiring example of coursework on marketing. We all are surrounded by services that we as consumers use every day. It’s the new rise of the century that has widely recognized the growth of the service sector and its contribution to the economy.
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Marketing Environment of Ryanair Marketing Case Study
9 pages (2728 words) , Download 0 , Case Study
Free
The paper 'Marketing Environment of Ryanair" is a good example of a marketing case study. Ryanair, an Irish low-cost airline was founded on 28th November 1984 and currently has 2008 destinations (Tran et al, 2015). It has its headquarters in Swords, Dublin, Ireland. Over the year it has seen its operations grow consistently.
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Marketing Planning and Promotion - McDonalds Marketing Case Study
18 pages (4810 words) , Download 0 , Case Study
Free
The paper "Marketing Planning and Promotion - McDonald's" is a great example of a marketing case study. Through the use of the Marketing Simulation Game, it was possible to analyze McDonald's. This practical approach to learn theory helped in implementing an experimental exploration of McDonald's based on a real-life situation.
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EA Sports Network - Marketing Planning and Promotion Marketing Case Study
20 pages (7351 words) , Download 0 , Case Study
Free
The paper "EA Sports Network - Marketing Planning and Promotion" is an outstanding example of a marketing case study. This plan is presented for EA sport, a global giant for the production of sports products such as NBA Live, FIFA, NHL and NASCAR. EA sports network is globally recognized, for the production of computer and video games.
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The Most Expensive TV Advertising Campaigns Marketing Case Study
5 pages (1563 words) , Download 0 , Case Study
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The paper 'The Most Expensive TV Advertising Campaigns' is a great example of a Marketing Case Study. Companies make use of print ads as well as commercials to advertise and tell stories about themselves. Ferrari is an Italian sports car manufacturer and it is based in Maranello. The company was founded back in1939 by Enzo Ferrari and it built the first car in 1940. 
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Complexity and Network Thinking Marketing Coursework
12 pages (3775 words) , Download 0 , Coursework
Free
The paper "Complexity and Network Thinking" is a great example of marketing coursework. Network thinking is becoming common in professions and fields of practice that bring different disciplines together. The complexity in the contemporary business environment demands that a collaborative approach that leverages the diversity of individuals involved be adopted to enhance the survivability and sustainability of business organizations.
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Nike Ad Campaign - Applied Buyer Behavior Marketing Case Study
8 pages (2337 words) , Download 0 , Case Study
Free
The paper "Nike Ad Campaign - Applied Buyer Behavior " is an outstanding example of a marketing case study. This paper focuses on the Nike ad campaign relating to the differences in customer buying behavior. The aspects of the paper are identifying the target customer, the buying process, market mix, customers’ perception and motivation.
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The Role of Celebrities in Endorsement in Media Communication Marketing Term Paper
10 pages (3057 words) , Download 0 , Term Paper
Free
The following paper 'The Role of Celebrities in Endorsement in Media Communication' is a perfect example of a marketing term paper. Celebrity endorsements have become a common advertising tool. Most companies currently use celebrities to endorse their brand and this has become a trend in all industries.
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CEVA Logistics International Marketing Marketing Case Study
9 pages (2618 words) , Download 0 , Case Study
Free
The paper "CEVA Logistics International Marketing " is a good example of a marketing case study. CEVA Logistics was founded in 2006 after Apollo Management, leading private equity investors in the world acquired TNTs logistics (CEVA Logistics 2012). In 2007, it merged with EGL Eagle Global Logistics making CEVA the second-largest non-asset based supply chain management firm worldwide.
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What Is More Important When Promoting a Destination - Cognitive Image or Affective Image Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper “What Is More Important When Promoting a Destination - Cognitive Image or Affective Image?” is an affecting variant of an essay on marketing. This discussion is about the cognitive and affective images, their definitions, their relations, their differences and how they impact trade destination imaging.
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Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers Marketing Literature review
7 pages (1750 words) , Download 0 , Literature review
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The paper “Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers“ is an inspiring variant of literature review on marketing. Celebrity endorsement has increasingly become a significant part of the marketing strategy in some of the major enterprises with the aim of supporting a brand and corporate imagery, especially for luxury brands.
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Northampton Balloons Ltds Current Market Orientation Marketing Case Study
11 pages (3071 words) , Download 0 , Case Study
Free
The paper "Northampton Balloons Ltd’s Current Market Orientation" is an outstanding example of a marketing case study. The transformation witnessed in the automotive industry is a reflection of the market orientation efforts with manufacturers becoming increasingly aware of the needs of the customers and developing products that address those needs.
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Strategic Reaction to Address Pressure from Foreign Competitors in the UK Market - Tesco Marketing Case Study
20 pages (5554 words) , Download 0 , Case Study
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The paper "Strategic Reaction to Address Pressure from Foreign Competitors in the UK Market - Tesco" is an outstanding example of a marketing case study. International markets provide a dynamic arena for a firm with an affinity for growth to expand or to reposition itself in other segments in an industry.
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New Product Development - Pizzeria Marketing Research Paper
10 pages (3023 words) , Download 1 , Research Paper
Free
The paper “New Product Development - Pizzeria” is a fascinating variant of a research paper on marketing. Food affects people in various aspects including physical, emotional, and spiritual well-being which is reflected in various nutritional approaches. With the increasing concern on the quality of food, consumers are increasingly expecting quality, safety, and diversity of people.
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Market Analysis and Buyer Behaviour of Apple Products Marketing Research Paper
20 pages (6144 words) , Download 0 , Research Paper
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The paper "Market Analysis and Buyer Behaviour of Apple Products" is an outstanding example of a marketing research paper. Apple Inc. was founded by the late Steve Jobs together with Steve Wozniak in 1976, and it focuses on designing and producing different consumer products, mainly software and electronics.
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Integrated Marketing Communication Plan for Bradleys Co Marketing Business Plan
10 pages (2648 words) , Download 0 , Business Plan
Free
The paper “Integrated Marketing Communication Plan for Bradleys Co” is a worthy variant of the business plan on marketing. A significant change has been observed in the way in which communication takes place between the organization and the customers. Technological advancement and innovations have made a great impact on millions of people.
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Impossible Is Nothing Campaign vs the Forever Sports Campaign Marketing Essay
8 pages (2223 words) , Download 0 , Essay
Free
The paper “Impossible Is Nothing Campaign vs the Forever Sports Campaign” is an impressive variant of the essay on marketing. The main aim of the report was to critically analyses and assess two ads and the chosen company, in this case, is Adidas and all this is aimed at offering an insight into the various areas in which an advertising message of an advert can be analyzed.
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Analysis of Nike's Advertising Campaign - a Need to Trade in the Acculturated Notions of the Gender and Power Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The paper “Analysis of Nike’s Advertising Campaign – a Need to Trade in the Acculturated Notions of the Gender and Power“ is an intriguing variant of case study on marketing. Nike Inc. began as an importer of the Japanese shoes in 1962 through the partnership of Bill Bowerman and Phil Knight which lead to the formation of Blue Ribbon Sports.
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Brand Development, Promotion, and Distribution Marketing Business Plan
3 pages (750 words) , Download 0 , Business Plan
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The modern business environment is defined by intense competition and adaptations among the key players. Established businesses have mastered better strategies to control their niche. The use of marketing strategies and planning exemplifies one of the common business approaches used especially by SMEs and start-ups. 
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Marketing Strategy of Amazon Marketing Case Study
20 pages (6138 words) , Download 1 , Case Study
Free
The paper "Marketing Strategy of Amazon" is a great example of a marketing case study.  Marketing is one of the integral functional activities of every company.  It determines the ability of business products to be available within the required market and also to meet the demands of the customers.
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International Marketing for Travel And Tourism Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
Free
The paper "International Marketing for Travel And Tourism" is a perfect example of a Marketing Research Paper. Riverview Hotel, Notown aims at attracting corporate customers likely to stay for two to three nights. The primary target in the market is the IT industry, mainly because of its propinquity to its facilities at Silicone Hill, also located in the U.S.
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International Dimensions of Marketing - Juicy Chemistry Company Marketing Case Study
6 pages (1796 words) , Download 1 , Case Study
Free
The paper 'International Dimensions of Marketing - Juicy Chemistry Company" is a good example of a marketing case study. The business environment is good for business. Any business entering Denmark should not worry much concerning the business risk involved. There is a high level of equality in the business environment.
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International Marketing for Apple IWatch Marketing Case Study
8 pages (2214 words) , Download 0 , Case Study
Free
The paper "International Marketing for Apple IWatch" is a great example of a marketing case study. International marketing calls for far-reaching and tactical marketing strategies. A company should employ the correct strategies so as to get a market share for its brand overseas something which requires the company to have an excellent economic background.
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Market Screening in International Marketing Marketing Coursework
9 pages (2487 words) , Download 0 , Coursework
Free
The paper "Market Screening in International Marketing" is a good example of marketing coursework. It is imperative for companies that carry out business internationally to decide which additional foreign markets they would like to enter. Companies should undertake market screening every two to five years so that they can identify potential markets before their competitors enter those particular markets (Kotler and Keller, 2005).
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Ruyi Lifestyle - PESTLE and SWOT Analysis Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Ruyi Lifestyle – PESTLE and SWOT Analysis” is an exciting variant of case study on marketing. Ruyi Lifestyle is a start-up firm that combines wellbeing, fashion, and sportswear to come up with athleisure wear which is a current trend in the industry. This is a firm that has been able to grow to be a luxury activewear brand within 11 months in a category that is highly competitive.
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Nokia Product Innovation Marketing Case Study
9 pages (2495 words) , Download 0 , Case Study
Free
The paper “Nokia Product Innovation” is a great variant of the case study on marketing. Throughout the 1990s until 2007 when Apple introduced the iPhone, Nokia was the leading mobile phone company in the whole world. The company’s market share further dropped when phones that run on Google’s Android software were introduced in 2008.
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Service Encounter Issues Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
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The paper "Service Encounter Issues" is a wonderful example of a Marketing Case Study. Service encounter involves transactional interactions where one person provides a service to another. In the United Kingdom, the quality of services provided to the customers is considered crucial in determining the success of an organization.
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Role of Relationship Marketing in the Music Streaming Industry Marketing Case Study
20 pages (5000 words) , Download 0 , Case Study
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Music streaming firm Deezer faces rigid competition from Spotify, Apple Music, YouTube, and Tidal in the United States market. As a result, Deezer’s US subsidiary has made significant losses (Godeau, 2015). From a review of the literature, it is established that relationship marketing would create and enhance the company’s capacity to attract customers.
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