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Marketing Essays

Result for Subject Marketing:
19930 essays
The Value of Word of Mouth to Marketers Marketing Coursework
10 pages (2844 words) , Download 0 , Coursework
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Marketing is an integral part of every institution. Many organizations, therefore, strive to achieve the best strategies and methods for marketing their products. Since the emergence of marketing, this field has been undergoing a metamorphosis with a business focus growing from transaction type to more of a relationship type of business engagement.
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Experiential Marketing in Contemporary Retailing Marketing Coursework
10 pages (3099 words) , Download 0 , Coursework
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The study has given an in-depth view of the different experiential marketing strategies of various leading apparel retailers such as Nike, Adidas, Puma, Nordstrom, Duffy’s, and Selfridges. All these retailers are highly focused on different experiential marketing approaches rather than traditional marketing procedures.
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Organizational Behaviour of Smithson Marketing Coursework
9 pages (2350 words) , Download 0 , Coursework
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The management styles of these two companies directly impact on the decision of the Smithson Travel company. This is because it is looking for a company that will take into consideration of all issues and aspects of its employees after the tale over. Also, it is looking for the best deal in the company.
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Psychology and Consumer Behaviour Marketing Coursework
9 pages (2733 words) , Download 0 , Coursework
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The paper “Psychology and Consumer Behaviour” is an earnest example of marketing coursework. Over a period of time, human interaction and communications are getting highly influenced by different internet-based and electronic media. The efficient and quick connecting procedure of different internet-based media, enables users to easily access and examine a huge amount of content.
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Integrated Marketing Communications, Societal Effects of Advertising, and Supportive Communication Elements Marketing Coursework
20 pages (5155 words) , Download 0 , Coursework
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Although advertising involves negative reactions from the majority of the population, its importance in a marketing communication plan can hardly be undermined. In spite of the criticisms leveled against it, advertising remains an effective marketing tool and has grown with time to permeate all facets of our lives.  
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Marketing Plan Marketing Coursework
10 pages (2607 words) , Download 0 , Coursework
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The Hilton hotel corporation is a leading hospitality chain of luxury hotels. It consists of more than 3500 hotels spread across more than 80 countries around the world. The revenue of the hotel rose from USD 3.8 billion to 8.3 billion in 2002 and a growth rate of 16%. This growth rate places it higher than its competitors e.g.
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Sisal Production in Madagascar Marketing Coursework
6 pages (1743 words) , Download 0 , Coursework
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According to the sisal producers, the crop has been profitable of late with the demand outstripping the supply. The producers were able to benefit from low production in Kenya and Tanzania. The main problem lies in shipping conditions which increased the production costs. The government has been pledging to improve the shipping infrastructure. 
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Consumer Behaviour - Factors Affecting Consumers Purchasing Decisions Marketing Coursework
7 pages (2051 words) , Download 0 , Coursework
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The paper "Consumer Behaviour - Factors Affecting Consumer’s Purchasing Decisions" is an engrossing example of coursework on marketing. Psychological factors play a major role in influencing a consumer’s choices. Lautiainen (2015) has noted that four psychological factors usually influence a consumer’s choices.
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The Nature of Services and Service Customers Marketing Coursework
10 pages (2729 words) , Download 0 , Coursework
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The paper "The Nature of Services and Service Customers" is an inspiring example of coursework on marketing. We all are surrounded by services that we as consumers use every day. It’s the new rise of the century that has widely recognized the growth of the service sector and its contribution to the economy.
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Exploring Connections and Variations in Engagement Tactics with Customers Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
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We see that there are a lot of similarities in the way a social worker will deal with culturally different clients. Though in the two cases mentioned above – myself and a member of the black community – we are from two minority communities who are ethnically different from the white majority, but our needs for self-respect and dignity.
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Value Chain Sustainability in the Waitrose Supermarkets Company Marketing Coursework
8 pages (2307 words) , Download 0 , Coursework
Free
Value chain sustainability involves the long-term development, growth, and protection of the environmental, economic, and social value through the organizational capacity to engage the necessary stakeholders in its production. It focuses on creating equal benefit opportunities for the business, its environment, and the people through a strategic approach.
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Guilt Emotion in Marketing Marketing Coursework
7 pages (1896 words) , Download 0 , Coursework
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Once the customers are getting the value being offered, they also pay a price for this. Marketing is therefore a central part of almost every business and organization, whether it is a for-profit one or a non-profit one. The reason for this assertion is that the price that customers or consumers pay is not always in monetary form.
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Burberry Market Success Challenges Marketing Coursework
8 pages (2104 words) , Download 0 , Coursework
Free
A brand is a unique label that identifies a product manufactured by a specific company. All successful businesses worldwide have brands. From tech manufacturing giants like Apple, Sony, and Samsung, to car manufacturing giants, such as Mercedes and Ferrari. The clothing line industry has not been left behind as companies compete to dominate the market.
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The Evolution of Selling: A Study of Historic and Contemporary Sales Methods and Attitudes Marketing Coursework
7 pages (324 words) , Download 0 , Coursework
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The evolution of selling has gone through different phases. Starting with the traditional door-to-door peddling of goods, selling has evolved through the industrial revolution phase, followed by the post World War II phased, then the tactical phase, the solution phase, and finally the value-based phase of selling.
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Marketing plan for AT&T, Inc. Mobile Money Transfer Marketing Coursework
10 pages (2342 words) , Download 0 , Coursework
Free
In order to understand the above-discussed factors, it proposed both experimental and non-experimental methods be used. Experimental methods will involve carrying out interviews on subscribers’ opinions on the proposed services. The non-experimental method will involve observing the current trends and make conclusions based on the observed trends.
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Is Social Media Marketing More Effective than Traditional Marketing Techniques Used in Qatar Context Marketing Coursework
15 pages (4161 words) , Download 0 , Coursework
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The proposed research questions should add to the empirical and theoretical aspects of media marketing and consumer behavior literature (Lodico, 2010; Crouch, 2012;  Crowther, 2012). The main reason for choosing this topic is both, the professional organizational needs and the researcher's endeavor to contribute to knowledge.
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Advertising Budget for a New Local Cafe Which Incorporates Ethical Policies into Their Marketing Marketing Coursework
22 pages (5783 words) , Coursework
Nobody downloaded yet
Pure coffee is trying all stratagems from the marketing lexicon. Consumers are being prodded to cut the newspaper advertisement of the pure coffee Launch in their-city and exchange it for a free bottle from any shop. The company claims the offer is a resounding success and will reach as much as 25 percent of the households in each of these cities.
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Developing a Fashion Publication for a Defined and Recognizable Market Marketing Coursework
10 pages (23 words) , Download 0 , Coursework
Free
The paper “Developing a Fashion Publication for a Defined and Recognizable Market” is a worthy example of marketing coursework. Chinese young population, especially students, has developed a strong love for the Apple brand. There is a devotion to this brand than any other brand among Chinese students.
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Elements of a Marketing Process Marketing Coursework
12 pages (3016 words) , Download 0 , Coursework
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The paper "Elements of a Marketing Process" is an engrossing example of coursework on marketing. In the past two decades, the level of competition in the local and international markets has increased tremendously. This mainly results from the entry of multinational companies that have been able to diversify their operations to different markets across the world.
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How a New Fashion Brand Enter the Chinese Market for Young Person Marketing Coursework
25 pages (51 words) , Coursework
Nobody downloaded yet
The paper "How a New Fashion Brand Enter the Chinese Market for Young Person?" is an engrossing example of coursework on marketing. The literature review considers the study of theories and concepts that have already been assessed before. This helps the researchers to comprehend and acknowledge a specific topic on which the research is being conducted.
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Factors Influence the International Market Selection Process Marketing Coursework
10 pages (2939 words) , Download 0 , Coursework
Free
The paper "Factors Influence the International Market Selection Process" is an engrossing example of coursework on marketing. This study aims to examine the critical factors that have a significant influence on the international market selection process. International marketing literature emphasizes the various models which have contributed to the issues found in the international market.
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Marketing and Sponsorship in Sports and Events Marketing Coursework
13 pages (3492 words) , Download 0 , Coursework
Free
The paper "Marketing and Sponsorship in Sports and Events" is an engrossing example of coursework on marketing. Sports sponsorship happens when an organization establishes a connection with an outside sports event or any other issue with the aim of influencing the fans or any other person related to that event.
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Innovation in UK Fashion Retailing Firms Marketing Coursework
11 pages (3340 words) , Download 1 , Coursework
Free
The paper "Innovation in UK Fashion Retailing Firms" is an engrossing example of coursework on marketing. This paper deals with the detailed study of the use of Social media marketing in the fashion industry and how to formulate a successful social media campaign for a product. There are a number of applications through which the campaigning can be done.
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The Role of Word of Mouth in Business Marketing Coursework
8 pages (2133 words) , Download 0 , Coursework
Free
The current business world is extremely competitive and to create a niche in the market, it has to depend on various social media techniques. One of the marketing strategies which benefit the business most in becoming prosperous is the word of mouth, which has a prominent place in expanding the face value of a business.
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Main Principles of Marketing Marketing Coursework
8 pages (2371 words) , Download 0 , Coursework
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Marketing also includes a system of management that identifies, anticipates, and supplies customers’ requirements efficiently and profitably. Marketing objectives rotates around meeting the needs and wants of customers. It is an organization broad activity that involves a process of keenly analyzing customers’ needs, and getting ways to provide goods to meet needs.
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Market Segmentation of Eco Shack and Urban Eco Shack Marketing Coursework
12 pages (3213 words) , Download 0 , Coursework
Free
They are efficient in their own term of making the product efficiently, however, they did not have any proper marketing knowledge to launch their product. Here we try to help them by considering different issues to evaluate the market. What types of customers are able and like to buy the urban shack product is discussed by consumer segmentation. 
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New Media and New Trends in Marketing Marketing Coursework
12 pages (3323 words) , Download 0 , Coursework
Free
It is hard to believe that the notion of marketing has been relatively new, when compared with productions, operations, accounting, economics and other business areas. The concept of marketing emerged in the early 1900s, but prior to that most of areas which is now a part of marketing, were allied with economics. 
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Marketing Strategy of Levis and Bench Marketing Coursework
8 pages (2097 words) , Download 0 , Coursework
Free
Corporations, in using this strategy would opt to use channel segmentation as a basis to improve partnership with other retailers to optimize performance with over 200 thousand partners and realized an increased return of investment triple as to the targeted 100% of marketing investment (Bain & Company, 2013, p. 1).
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4 Ps of Marketing Marketing Coursework
9 pages (2648 words) , Download 0 , Coursework
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Four P’s involved in the marketing mix gives the best possible way of describing all the important elements of marketing. The reason behind the success of a business includes a long process where the achievement of success depends on marketing. The success associated with the marketing process depends upon various marketing strategies.
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New Product of Samsung and Marketing Development Marketing Coursework
10 pages (2770 words) , Download 0 , Coursework
Free
Samsung electronics was a brand that was known for producing cheap products. It used to make black and white television and calculators from the year 1969 to 1990. But then things started to change. Samsung unveiled a new strategy called “new management” which was a top to bottom strategy for the whole company. 
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Deliver Customer Value of Wallmart Marketing Coursework
8 pages (2152 words) , Download 0 , Coursework
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Basically, the purpose of this report is to explicate different media through which a company attempts to deliver real customer value by using the example of Walmart which is an American multinational retail corporation and famously runs a large chain of department stores around the world.
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The Persuasive Techniques Used in Dove Real Beauty Sketches Marketing Coursework
6 pages (1707 words) , Download 0 , Coursework
Free
The company created the film while conducting research that indicated that only 4 % of the women in the globe describe themselves as being beautiful (Dove, 2013). The film, which compares, the images of women and strangers about various women uses numerous persuasion techniques to capture the attention of the viewers.
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Linda Farrow Brand Marketing Coursework
10 pages (2807 words) , Download 0 , Coursework
Free
The primary customer segment comprises the celebrities, people with high income and brand conscious customers. The brand is extremely popular among the people
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US- European Agricultural Trade Disputes: Concerns of GMOs Marketing Coursework
6 pages (1733 words) , Download 0 , Coursework
Free
The abbreviation GMO stands for genetically modified organisms. These GMOs represent either plants, insects, yeast, bacteria, fish, and mammals whose genetic makeup has been modified using genetic engineering techniques to make the organism either better or more productive than the original organism.
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Consumer Buying Behavior Based on Advertisement Marketing Coursework
10 pages (2810 words) , Download 0 , Coursework
Free
As we know, advertisement is something created by the human imagination. Due to the power of advertisement, it probably produces stereotypes. To begin with my project’s idea, I think that advertisement is a marketing instrument that targets to influence consumers on the purchase of goods and services offered by the advertiser.
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The Role of Gender in Advertising Marketing Coursework
10 pages (2736 words) , Download 0 , Coursework
Free
Advertising is a technique that companies use to inform customers about new products and improvements that they make on old products. In modern times, advertisers use the media such as television, newspapers, and the internet to pass their messages to consumers. The advertisers often use written or spoken messages and they also add pictures to their adverts.
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The Elements of a Marketing Process Marketing Coursework
9 pages (2534 words) , Download 0 , Coursework
Free
International marketing and domestic marketing are two different concepts and this can be seen from the manner Tesco performs both from a local and international perspective. The company has developed over time and has even created branches in other countries. However, it is appropriate to understand that domestic marketing has improved and increased greatly in Britain.
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Survey SPSS Data Analyse Marketing Coursework
14 pages (3853 words) , Download 0 , Coursework
Free
Business people should always be ahead of the game, this will help them beat their competitors and continuously provide the best services and value to their clients (Malhotra, 2010). Just like previous managers, businessmen and ladies need to make rational decisions. One approach to accomplish this is through statistics (Kontari, 2004). 
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Consumer Behavior Theory and Consumer Behavior and Motivation Marketing Coursework
8 pages (2169 words) , Download 0 , Coursework
Free
Based on the overall scenario in front of the consumer, there are two broad line consumer behavior theory choices in front of the consumer. Also termed as the Marginal utility approach, this aspect looks into the desires and the needs that drive the consumer towards a particular item or service. The purchaser buys a product in the light of his needs and wise calls. 
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Contemporary Issues in Marketing and Management the Toy and the Game Industry Marketing Coursework
13 pages (3847 words) , Download 0 , Coursework
Free
Then, it summarizes the impact on the toys and games industry of social media marketing activities, toys, and games industry gains more experience in product improvement through social media marketing. Finally, according to the above analysis, the report puts forward some implementing proposals to the toys and games industry about social media marketing strategy.
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Marketing Plan for Winthrop's MBA Program Marketing Coursework
8 pages (2389 words) , Download 0 , Coursework
Free
In the education sector, the MBA program has become one of the retail commodities, where the seller is the university and affiliated business school. Apart from personal motives, there are certain attributes associated with every MBA program that attracts consumers. These attributes can be demographic, psychographic, and psychological in nature. 
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Travel Plans for Barcelona Marketing Coursework
16 pages (4365 words) , Download 0 , Coursework
Free
The travel plan for elderly couples needs to be made keeping in mind their ailments and inefficiency to climb the stairs and walk long distances. Keeping their taste and preferences in mind and also by adhering to their needs of comfort the 7 outlandish locations have been selected they are listed below: 
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Development of Marketing Objectives: Colgate-Palmolive Company Marketing Case Study
12 pages (3054 words) , Download 0 , Case Study
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If the company will implement all the above-discussed marketing strategies, then there is no doubt of the company remaining competitive and leading on the market for the coming decades. The objectives and tactics discussed in this paper if implemented appropriately will be of great benefit to the company. 
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Marketing Promotion - Eastern Foods Marketing Case Study
8 pages (2315 words) , Download 0 , Case Study
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The paper "Marketing Promotion - Eastern Foods" is an outstanding example of a marketing case study. Food is life-sustaining. Our body needs food to sustain itself, to grow and to provide it with the energy to move around. However, how we view food is a factor that depends on a person s culture and life experience as he/she grew up.
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Olive Garden Strategies to Enhance Marketing Concepts at California Branches Marketing Case Study
10 pages (3021 words) , Download 0 , Case Study
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The paper "Olive Garden Strategies to Enhance Marketing Concepts at California Branches" is an outstanding example of a marketing case study. Olive Garden is a subsidiary unit of Darden Restaurants. Inc and specializes in Italian and American cuisines (Olive Garden, 2015). The headquarters of Olive Garden is situated in Florida, United States.
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Vexxhosts Potential Market Marketing Case Study
6 pages (1692 words) , Download 0 , Case Study
Free
The paper "Vexxhosts Potential Market " is an outstanding example of a marketing case study. Most organizations have resolved to the use of IT systems in their operations no matter the size as a result of data complexity, hence they will need to recruit personnel with relevant expertise to help in the management and mass processes.
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Sustainable Relationship Marketing Marketing Case Study
25 pages (6769 words) , Case Study
Nobody downloaded yet
This theory suggests six markets or areas, wherein relationship management is applicable. However, in relation to the case of the selected company i.e. Ernst and Young, it can be apparently observed that the organisation prominently concentrates on forming an effective relationship with its customers and employees along with potential stakeholders.
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Marketing Plan for O2 Company Marketing Case Study
10 pages (2986 words) , Download 0 , Case Study
Free
The basis of market segmentation has been enumerated and the target market has also been identified in the paper. A modest attempt has been made to make the marketing mix for the brand. Finally, the CSR, financial and communication objectives have been set and an explanation is provided as to how the company will achieve and measure these objectives.
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Entrepreneurial Audit - PepsiCo Marketing Case Study
15 pages (4036 words) , Download 0 , Case Study
Free
The paper "Entrepreneurial Audit - PepsiCo" is an outstanding example of a marketing case study. Corporate entrepreneurship is closely knitted with the concept of innovation. This innovative platform facilitates developing an infrastructure to sustain and support innovation over a specific time period. Entrepreneurial thinking is all about utilizing resources in an effective manner so as to maintain a unique position in the market place.
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Louis Vuittons Marketing Strategy Marketing Case Study
6 pages (1530 words) , Download 0 , Case Study
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The paper "Louis Vuittons Marketing Strategy " is an outstanding example of a marketing case study. Luxury brand names in the fashion and design industry are nowadays perceived as unreasonable and overpriced. Despite this fact, the majority of the famous luxury brands are performing well in their respective markets.
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