Marketing communications
Marketing communications Marketing Essay
11 pages (2750 words) , Download 1 , Essay
This report found out that by 2018, over 77% of UK adults will be using Smartphones. Currently, 61% are using them and over 37% teenagers are users of the said gadget. The two groups do not use the gadget for the same purpose, as one was more
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Consumer buying behaviour blogs and portfolio
Consumer buying behaviour blogs and portfolio Marketing Essay
11 pages (2750 words) , Download 1 , Essay
The author says that at times he feels that there is no need for purchasing branded products. This is because similar products are offered by other firms at reasonable prices. Brand not only ensures quality but even constitutes high prices. However certain experience annoys customers in context of purchasing a branded good or service.
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Customer behavior summary about social media
Customer behavior summary about social media Marketing Essay
1 pages (250 words) , Download 2 , Essay
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The social behaviors can satisfy the various needs at the different levels of Maslow’s hierarchy of needs, more so if the consumers participate in social networks such
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Key Performance Indicator analysis for "Be More Dog" Campaign
Key Performance Indicator analysis for "Be More Dog" Campaign Marketing Essay
2 pages (500 words) , Download 2 , Essay
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D. 2007 pg 31). Performance indicators are regularly associated with initiatives that improve performance (Marr, B. 2012 pg 25). Integrated communications systems indicate the
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Critical appraisal of company's CSR
Critical appraisal of company's CSR Marketing Essay
12 pages (3000 words) , Download 1 , Essay
The company remains one of the largest chain stores in the world. Sam Walton founded Wal-Mart stores. The entrepreneur opened his first store in America, and the
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Evaluating the Wheel of Retailing
Evaluating the Wheel of Retailing Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Another tactic adopted by the owner to raise the reputation was by introducing a pizza museum that is one of a kind in nature. After the development of its reputation and its economy, the owner maintained the quality this entire period and started to raise the prices as it was now in a position to compete with the giants.  
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Assignmet paper
Assignmet paper Marketing Coursework
2 pages (500 words) , Download 1 , Coursework
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Frequently new organizations can contend to the fact that they are little, more adaptable and target a specific clientele as opposed to larger businesses. However, the need to penetrate either a saturated market or an untouched market has made businesses to set aside
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The Launch of a New Ice Cream Dessert
The Launch of a New Ice Cream Dessert Marketing Term Paper
9 pages (2250 words) , Download 1 , Term Paper
Most of the local and regional companies have larger market share due to their local national feelings of the customer. Branding is a major product strategy issue. Branding is such a strong force today that hardly anything goes unbranded. Brands indicate certain quality and standard and strengthen buyer preferences.  
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Marketing Simulation by Thorr Company
Marketing Simulation by Thorr Company Marketing Research Paper
4 pages (1000 words) , Download 1 , Research Paper
Differentiation is an element that allows a firm to form a strategy to separate its products within a marketplace. The original strategy of the company was having the industry’s best premier motorcycle. This was a brand model that allowed for greater exclusivity and the formation of a high-end market.
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Marketing of a new computer project
Marketing of a new computer project Marketing Research Paper
4 pages (1000 words) , Download 1 , Research Paper
I have selected the project of the marketing of a new computer. During the selection of this project, I was interested in the effective management of activity like this. In this report, I will discuss the implementation of this project by using the WBS, CPA, and OBS. I will discuss the project duration by allocating its activities a suitable time for the execution.
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Global Market Expansion of New Irelands Wool
Global Market Expansion of New Irelands Wool Marketing Case Study
10 pages (2500 words) , Download 2 , Case Study
In order to venture and run the business profitably, they need enough resources, be it capital or manpower or both. If all the resources are available they can operate their business in an expected way otherwise it would be safe to cater to the local market and then go for expansion of market when resources are enough and abundant for the purpose.
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Ford Motor Company: Industry, Environment, Mission and Strategies
Ford Motor Company: Industry, Environment, Mission and Strategies Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
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Government regulators are constantly pushing for tighter fuel economy regulation, while gas mileage is a prime concern for many consumers (Gas
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Slashing Costs with Customer Loyalty
Slashing Costs with Customer Loyalty Marketing Case Study
13 pages (3250 words) , Download 2 , Case Study
Frederich Reichheld saw the perspective of loyalty as a crucial factor in the premise of the investor, employee and customer retention. He also presented that loyalty can be associated with value and profits. His works have been recognized since 1990. However, he has not been integrated into the academe of marketing research.
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Flower of Service Model
Flower of Service Model Marketing Essay
2 pages (500 words) , Download 1 , Essay
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According to Lovelock (2010, p.78), the following cluster of eight services comprises the many types of supplementary services: These services form the petals of a flower, thus, taking the name of flower of service (see Figure 1). The figure
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Eco-effective Designs
Eco-effective Designs Marketing Essay
1 pages (250 words) , Download 1 , Essay
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Generally, a good example of a company whose decision making focuses on its effects on the environment is Whole Foods Compostable Food Packaging (US). They refer to this step as getting rid of known culprits, where all toxic substances are extracted, such as lead and chlorine from the packaging containers.
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Marketing Concepts of Nike Company
Marketing Concepts of Nike Company Marketing Essay
1 pages (250 words) , Download 2 , Essay
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As the paper outlines, the Nike Company’s headquarters is at Beaverton Oregon. Nike is the world’s top supplier of apparel and athletic shoes and one of the most popular manufacturers of sports equipment worldwide. The multinational corporation has realized revenues exceeding 24.1 billion dollars as of May 31st, 2012.
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Principles of Marketing
Principles of Marketing Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Marketing as a business function has evolved over time. Traditionally, the business fraternity has seen many a change and mostly owing to the changes in the orientation of marketing. Right from the days of product orientation to selling orientation to marketing orientation to relationship marketing, marketing has come along a long way 
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Learning Team Reflective Article
Learning Team Reflective Article Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Team work both in schools and at work are often similar, the only underlying difference in that organizational setting and different in goals and objective; however, the concept remains the same (Lindon, 2003). Team
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Marketing
Marketing Marketing Essay
2 pages (500 words) , Download 1 , Essay
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Firms use market research to find out consumers feedback on their products as well as to discover shifting trends in their tastes on time. Consumer research will enable companies to detect shifts in consumer practices in advance and will enable them to make appropriate
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A Message Without Words
A Message Without Words Marketing Essay
7 pages (1750 words) , Download 1 , Essay
which merges a strong feminine and masculine artistic with inexpensive luxury, employing elegant cuts and exceptional styling to give current classics a personalized twist. The Benetton team furnishes the public with covetable and vibrant stylish cashmere. The design presented
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Samsungs International Business
Samsung's International Business Marketing Research Paper
12 pages (3000 words) , Download 1 , Research Paper
This was the incubation period when the company was properly defining for its base. This helped the company in the production of quality products that do not disappoint the consumers. The company basically
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Strategic Management (M&S strategic analysis)
Strategic Management (M&S strategic analysis) Marketing Essay
5 pages (1250 words) , Download 1 , Essay
These have been the key areas within which Marks and Spencer operates. The main aim of this company is to expand the territories within which it operates. Despite the stiff competition from other retail companies, Marks and Spencer has shown a strong
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E-MARKETING STRATEGY
E-MARKETING STRATEGY Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Over the previous few years, internet has accorded significant attention of marketers as one of the cheapest sources of marketing products and services. The growing popularity of internet related to its usability
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Integrated Marketing Communications Management of Red Bull
Integrated Marketing Communications Management of Red Bull Marketing Essay
8 pages (2000 words) , Download 1 , Essay
The brand that is the subject of this research is Red Bull. The conclusion from this study states that Red Bull believes that with this marketing communication plan and the above media plan and the above budget allocation plan, the company will be able to attain its marketing objectives for the new product.
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Marketing and Sales for tourism and Hotels
Marketing and Sales for tourism and Hotels Marketing Assignment
4 pages (1000 words) , Download 1 , Assignment
Arguably, it is justified as a reliable, efficient and cheap method of advertising for any form of business. These calls for a business to ensure several aspects of its activities meet or exceed the customer expectations and create an impact in their
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New media communication
New media communication Marketing Essay
20 pages (5000 words) , Download 1 , Essay
With the emergence of social media websites such as Facebook and Twitter, marketers have increased their reach in leaps and bounds to be able to reach millions of people at any one time. This has become achievable
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Winning Marketing campaign for ZARA Jacket
Winning Marketing campaign for ZARA Jacket Marketing Essay
1 pages (250 words) , Download 1 , Essay
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The marketing campaign has been designed in effective manner so that the desired targets are successfully attained and every activity is well-synchronised in every phase
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Report : Create your own small local restaurant
Report : Create your own small local restaurant Marketing Assignment
10 pages (2500 words) , Download 1 , Assignment
The taste of Brisbane people is unique and they prefer to consume varieties of food, which are made up of different spices that
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Best Practice Articles Report
Best Practice Articles Report Marketing Essay
4 pages (1000 words) , Download 2 , Essay
They prefer to operate on familiar grounds because of the fear of the unknown, despite knowing that the methods they hold on to do not meet desired margins. However, trying a new strategy increases profits more often than not. The millennial are individuals between
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Introduction to Capital Markets
Introduction to Capital Markets Marketing Research Paper
10 pages (2500 words) , Download 2 , Research Paper
A corporation can raise funds through debt securities. This is usually done by taking out such debt security as a loan. The most common form of corporate debt security is referred to as a bond; which basically is a promise to pay back the face value of the bond on maturity together with making periodic interest fees known as the coupon rate.
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Case study
Case study Marketing Case Study
4 pages (1000 words) , Download 1 , Case Study
It will also spell out the challenges faced in the marketing strategy at IKEA. The marketing strategy of IKEA cuts across four sectors including promotion, catalogs, advertizing and design of the
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Globalisation today: what it is and what it means for international marketing 02161
Globalisation today: what it is and what it means for international marketing 02161 Marketing Essay
8 pages (2000 words) , Download 1 , Essay
The factors include increased competition, choice of location, increased opportunity and many more. However, few are discussed in the note so as to highlight the important aspects of business. A number of studies have been reviewed, which encompass the concept of
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Case study
Case study Marketing Case Study
1 pages (250 words) , Download 1 , Case Study
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Social media platforms such as Facebook, Twitter, Instagram and MySpace offer avenues for interactions. Therefore, Guinness should create interactive social media groups. Through the groups, management can seek for customers’ preferences and suggestions for the new
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Strategic Issues in Marketing Issue Paper:
Strategic Issues in Marketing Issue Paper: Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
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The issue of digital marketing is very important in ensuring that the escalating and ever-changing needs and demands of the customers are attended in the most appropriate manner, as well as, in the most appropriate time
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Brand Message: Placement and Print Circulation
Brand Message: Placement and Print Circulation Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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The cost of advertising online is much cheaper than traditional media channels. Another advantage of online advertising is that companies can target their audience better. For example, a company that sells sporting goods can advertise in specialized sporting websites such as espn.com or yahoo sports. 
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A New Campaign for the Grape Growers
A New Campaign for the Grape Growers Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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For the purpose of the advertisement, the theme will be on a kind of eye-catching image. A cartoon image of a bundle of grapes, wearing a pair of glasses, a lab coat and a stethoscope (Effectively portraying an image of a doctor grape), with a large line of text that says “Ask me about how I can save your life.” Followed by a website link.
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Cisco Case Analysis
Cisco Case Analysis Marketing Research Paper
2 pages (500 words) , Download 1 , Research Paper
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Networking industry plays a pivotal role in determining the level of technological developments. Cisco Systems, Inc is an American
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Marketing Strategy Individual Assignment in one of the Business Planning assignment parts
Marketing Strategy Individual Assignment in one of the Business Planning assignment parts Marketing Essay
8 pages (2000 words) , Download 1 , Essay
Thus the potential customers are those set of people who wants to keep them fit and are health conscious. It has also been recorded that there has been a huge demand for
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Pampers brand analysis
Pampers brand analysis Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
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In 2009, the P&G engaged Carlson Marketing to help out in restoring and improving a brand of infant care products/diapers known as the “Gifts to Grow” (Koenig 49). This was done while maintaining the top performance of
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Evidence on the Value of Strategic Planning in Marketing
Evidence on the Value of Strategic Planning in Marketing Marketing Term Paper
7 pages (1750 words) , Download 1 , Term Paper
The Department of Homeland Security stands to benefit a lot from strategic planning. Among the core roles of strategic planning is that it allows the DHS to identify and define its values, mission, and vision. In this regard, departmental values, mission, goals, and vision are critical components of strategic planning.
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Complete a bcg matrix and answer questions
Complete a bcg matrix and answer questions Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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Even though insurance adds on have low market share, they have a high growth capability given the few expenses associated with them. On the
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Effective communication
Effective communication Marketing Assignment
1 pages (250 words) , Download 3 , Assignment
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therefore, effective communication refers to the transmission and the subsequent receipt of written or verbal information/message devoid of distortions for a common understanding between the source and the receiver(s) (Keyton, 2011). In other words, it is the transmission and
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Swot Analysis of Elderly Phones
Swot Analysis of Elderly Phones Marketing Coursework
2 pages (500 words) , Download 1 , Coursework
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With the new designed phones for elders, the company will face less competition. Secondly, these phones will have clear features. This will increase the loyalty of old generation to
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Assignment
Assignment Marketing Assignment
2 pages (500 words) , Download 1 , Assignment
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The essence of this essay is to analyze an appropriate marketing portfolio that would influence marking strategies of the Sustain U Clothing positive. The main
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Method and system for building a database
Method and system for building a database Marketing Essay
9 pages (2250 words) , Download 1 , Essay
The author of the paper states that there are many advantages of customer types. Customer types have a big role in profiling customers, personalizing offerings, building relationships and determining customer life-time value. Customer life-time value is an important database marketing technique.
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Case study
Case study Marketing Coursework
14 pages (3500 words) , Download 1 , Coursework
The promotional/marketing objectives are not any different to what have been propagated in the yesteryears. However, what will be deemed as a
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Wholesaling/Retailing and Direct Marketing
Wholesaling/Retailing and Direct Marketing Marketing Article
2 pages (500 words) , Download 1 , Article
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This does not mean, however, that direct marketing retailers have abandoned the use of call centers entirely. In this article, I look at the benefit of using various channels as opposed to using just one channel. The article also investigates the benefits that
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Discussion questions
Discussion questions Marketing Assignment
1 pages (250 words) , Download 1 , Assignment
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It is widely accepted fact that organizations are always keen in getting the feedback from customers, which gives among other things the level of customer satisfaction, customer appreciation and or complaints as
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Application of the merger guidelines: The proposed merger of Coca-Cola and Dr Pepper (1986)
Application of the merger guidelines: The proposed merger of Coca-Cola and Dr Pepper (1986) Marketing Research Paper
10 pages (2500 words) , Download 1 , Research Paper
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Coca-cola Company expressed its willingness to acquire the Dr. Pepper Company (A subsidiary of Philip Morris Corporation) and eventually merged with one another on February 20th 1986. After occurrence of this acquisition the market competitor of Coca cola that is PepsiCo expressed the same will for the merging with Seven-up.
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Marketing plan stage2
Marketing plan stage2 Marketing Assignment
10 pages (2500 words) , Download 1 , Assignment
Since the organization conducts business within a highly competitive monopolistic market, products experience a strong substitution effect (Kotler, 2008). At this juncture, differentiation,
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