Marketing Essays

The basis of market segmentation has been enumerated and the target market has also been identified in the paper. A modest attempt has been made to make the marketing mix for the brand. Finally, the CSR, financial and communication objectives have been set and an explanation is provided as to how the company will achieve and measure these objectives.

The paper "Entrepreneurial Audit - PepsiCo" is an outstanding example of a marketing case study. Corporate entrepreneurship is closely knitted with the concept of innovation. This innovative platform facilitates developing an infrastructure to sustain and support innovation over a specific time period. Entrepreneurial thinking is all about utilizing resources in an effective manner so as to maintain a unique position in the market place.

The paper "Louis Vuittons Marketing Strategy " is an outstanding example of a marketing case study. Luxury brand names in the fashion and design industry are nowadays perceived as unreasonable and overpriced. Despite this fact, the majority of the famous luxury brands are performing well in their respective markets.

The paper "Overview of Audi A4, BMW 3 Series" is an outstanding example of a marketing case study. Audi A4 is a sophisticated and luxurious car. Audi A4 has smart equipment which facilitates its users to drive smoothly. The car provides different types of benefits to its users with its high tech gadgets. The company has updated the car models which have made it highly competitive.

The paper "Electro Scientific Industries, Inc - Market Environment" is an outstanding example of a marketing case study. Auditing is a fundamental tool for ensuring the reported information contained in the financial statements of a company gives a clear, true and fair view of an organization’s prospects. Electro Scientific Industries, Inc. faces a couple of strategic issues that are likely going to affect its going concern.

To begin with, Roller Babies’ was intended to transform Evian into a worldwide brand with a consistent market territory in that it should enable the brand to have a particular share of the market to be comprised of its loyal consumers (Jarboe, 2012).

The paper "Malaysia International Trade" is an outstanding example of a marketing case study. Malaysia came to the international business limelight during the 22-year reign of Prime Minister Mahathir bin Mohammad. This was a time when the nation started to diversify its economy from being dependent on the exportation of raw materials to the development of manufacturing, services, and tourism.

The paper "Global Marketing Strategy - Toyota Motor Company " is an outstanding example of a marketing case study. A multinational company is a business organization that has operations in more than one country. It is therefore a large organization that offers services and goods, on a large scale (Shang & Low, 2014).

The paper "Corporate Social Responsibility and Marketing Strategies: Apple" is an outstanding example of a marketing case study. In the business world, the need to subscribe to the values and norms of society pushes companies into structuring their operational frameworks and strategies to safeguard the societal rules, moral provisions and values.

The paper "Zain Telecom Company in Saudi Arabia From an International Business Perspective" is an outstanding example of a marketing case study. Zain Telecom Company started in the year 1983 in Kuwait. Initially, it was known as Mobile Telecommunications Company, abbreviated as MTC. The Kuwait government had a 49 percent stake; however, this reduced to a 25 percent stake in the year 2001.

The paper "German FDI in China" is an outstanding example of a marketing case study. Foreign Direct Investment involve a country investing heavily in another country for the purposes of gaining entry into a foreign market without having to export their products to that county. German for instance has increased its FDI in China making it the largest trading partner to China from Europe.

The paper "Internationalisation Strategies for the Entry of QNB into the UK Market" is an outstanding example of a marketing case study. Internationalisation is one of the strongest trends of the contemporary business world. It allows companies to expand their reach beyond their territorial boundaries. Firms opt to go international for different reasons.

The paper "International Marketing - McDonalds" is an outstanding example of a marketing case study. Consumer behaviour in international and local marketing largely depends on cultural factors that include unstated assumptions, values, norms, beliefs, communication, perceptions, procedures and evaluations.

The paper "Mobile Marketing" is an outstanding example of a marketing case study. As individuals around the world become more fitness conscious, there is a need to tailor-make items that motivate people to achieve their workout goals. One concept that seems to always fit this bill is music, yet it is often difficult to find music that fits the specific tempo and fitness level of the individual.

Moreover, meeting the needs of a certain buyer/user by perceiving the unique benefit can lead to identifiable product/services by the brand successfully. Furthermore, Brands offer a number of benefits to firms and customers due to their powerful entities by blending performance-based values with emotional values.

Reportedly, the training covers basic topics, such as how to begin the sales discussion, how to ask the right questions, cultural orientation, and how to ask for a sale. The essay will provide insights on the application of the Kirkpatrick’s model, its limitation and areas of improvement to ascertain effective evaluation of the training program.

The paper "Marketing of Samsung Smartphone in the UAE " is an outstanding example of a marketing case study. Samsung is headquartered in South Korea and deals with the manufacture and distribution of consumer electronics, semiconductors, telecommunication devices, digital appliances, media and network systems.

The paper "Innovation Venture in the UAE - Holographic Industries" is an outstanding example of a marketing case study. With economic, industry and infrastructure development in the United Arab Emirates comes a new demand for luxury retail products. In Dubai, growth in the luxury retail sector commands a whopping 30 percent of the entire Middle Eastern luxury market (Coldwell Banker 2014).

Zappos is located in Las Vegas, Nevada. Zappos Company had implemented innovative marketing strategies to acquire a desirable percentage of the market share. Amazon acquired this company in 2009. The firm was acquired by paying a value of $1.2 billion. Zappos.com has been successful over the years by offering creative shoe designs to target customers.

The paper "Current Market Situation of Etihad Airways" is an outstanding example of a marketing case study. The origin of Etihad Airways is Khalifa City A. Etihad Airways was established and introduced in July 2003. The operation of these Abu Dhabi based airways was initiated in November 2003. The existing product line of the company includes passenger transportation, Etihad Cargo and Etihad Holidays.

Rolex designers are much aware that their target audience is the societies’ top cream. They, therefore, have to do all they can to satisfy the desires of their elite fans since the customers would wish to show the world their social status and wealth.

The paper "Strategic Task Planning for Foreign Entry - Apple " is an outstanding example of a marketing case study. This strategic report is based on the organization Apple Inc. Apple operates in the personal computer and the consumer electronics industry. The company is based in California and was established in 1976 (Rawlinson, 2015).

The paper "The Strategy of International Business - HTL Company" is an outstanding example of a marketing case study. HTL is a mobile phone manufacturing company that came into existence 5years ago. The headquarters of the company is based in Beijing China. HTL mainly focuses on the manufacture of cheap mobile phones.

The company believes that one’s brand is his or her reputation and thus it must be maintained at all levels. It is the anticipations that consumers have about a company that keeps the company in operation.

The paper "Current Issues of Nike, Inc" is an outstanding example of a marketing case study. Nike, Inc. is an American global corporation founded in the year 1964, having’s headquartered in the United States. The company is engaged in manufacturing, development, design and worldwide sales and marketing of apparel, accessories, footwear, equipment and services (“Market Realist”).

The paper "McDonald’s Marketing " is an outstanding example of a marketing case study. The marketing plan of a company is involved with the development of the strategies of an organization regarding its business operations. The marketing plan helps the organization to identify and organize the required steps to achieve the desired results.

The paper "Framework for Marketing Planning" is a wonderful example of a case study on marketing. When a company has decided to enter into an international market, there are several options available to it. These alternatives vary depending on risks, costs, and the extent of control that can be put over them.

David’s Tea Company was started by Seagal in 2008 with its first shops located in Toronto. The Company has expanded its shops to approximately 40 locations in the current hotel industry. It is considered among the companies that have been successful over the last six years owing to the fact that it has applied proper and appropriate business operational strategies. 

The paper “Drive Mark & Spencer in South Korea - Drivers for Divestment” is a cogent example of the marketing case study. South Korea has very well-organized private sectors. The country also has a very innovative, capable, dedicated, and fairly educated workforce. These kinds of business environments are attracting different companies around the world.

The paper "Evaluation of the Level of Standardization of Sony’s Marketing Mix" is an outstanding example of a marketing case study. This paper will analyze Sony Corporation and the extent to which its marketing mix is standardized. A marketing mix is a concept in marketing of brands which involves analyzing all the activities a company undertakes in order to gain a competitive edge on the market.

Organizations think that capital is the only thing needed when it comes to expanding their markets. The foreign-based organizations might want to start a restaurant in another country might think that simply having the funds to negotiate with the foreign government and also set up their restaurant will be enough for them to successfully run the business.

Facebook offers marketers groundbreaking sorts of advanced advertising channels to promote their merchandise. Marketing is starting to become accurate, private, and social. In the social web, hyperactive target strategies can be utilized by taking advantage of profile data and partaking community participants.

The paper "Comparative Analysis of Tata Nano and Infosys" is an outstanding example of a marketing case study. The report is a comparative analysis of the two cases, Tata Nano and Infosys. One is a product and another is a company in itself. But in both cases, the issue is similar and they are both latecomers into their respective industries.

The paper “Market Entry for Primark ” is a dramatic example of the marketing case study. This market entry proposal aims at persuading the Board Of Directors of Primark to enter a new global market in Brazil. Brazil is one of the emerging market economies with great economic potential and huge prospects for future economic growth.

The paper "Sales Development and Merchandising - Hotel Product" is an outstanding example of a marketing case study. The product of a business is the value that is delivered to the consumer, which has a specific need and perceived benefit in the market. The product features include appearance, capabilities, components and its indisputable relevance.

The paper “External and Internal Environments” is an excellent example of the marketing case study. Hershey Company is the largest chocolate manufacturing firm in Northern America. Being headquartered in Hershey, Pennsylvania, the company which was founded by Milton Hershey has emulated extensive marketing strategies an aspect that has made it attain a competitive edge.

The paper “How Apple Can Gain Competitive Advantage through Leveraging Its Internal Resources and Competencies” is a worthy example of the marketing case study. Apple Inc. is a U.S.-based Multinational Corporation that is involved in designing, manufacturing, developing, and selling computer software, consumer electronics, personal computer, and online services.

SWOT analysis can be considered in order to conduct an internal analysis for Visit Britain. SWOT analysis is an important strategic marketing tool that helps an organization to determine its internal strengths, weaknesses, and external opportunities, threats. Following is the SWOT analysis of Visit Britain.

The paper “Organic Food Limited - Sales Presentation, Customer Description, Pre-Approach, and Testimonials” is an exciting example of the marketing case study. Organic Food Limited is eager to assist its customers and clients realize their aim and vision of becoming a better firm by utilizing every opportunity that crosses their path.

Demand-based pricing is consumer-focused and the product is priced according to the perceived value of the product to consumers. Demand pricing mainly focuses on the economic condition of a market and the purchasing power of consumers. Such pricing may result in overall loss because it does not consider demand fluctuation and market competition.

Oriflame Cosmetics Company is a well-recognized brand. The global and international retailing environment is currently recovering from the economy fall. Oriflame also faced some economic pitfalls during the recession. However, Oriflame Company managed to survive the situation and sustain itself in the market during the economic turmoil.

The paper "Marketing of Quick Travel Medical Systems" is an outstanding example of a marketing case study. Quick Travel Medical Systems, Inc.’s pricing strategy will be based on two methods. First, prices will be evaluated based on the competitor’s pricing. National averages for PET scan prices range from $3,300 to $5,300 per scan (New Choice Health, 2014).

By market capitalization, the company holds the second position worldwide in the field of confectioneries manufacturing. Its headquarters is the United Kingdom in London (Pecoriello, & Black, 1996). A closer look at the level of operation of the company on a global level reveals that Cadburys operations are wide. 

Freshwater is becoming a scant resource with every passing day. This is precisely the reason why H&M managers endeavour to make sure that that the aqua ecosystem is conserved by all means. The underlying rationale behind this principle is to make sure drinking as well as sanitation water easily available to people.

The company is also found to focus on being more responsive to changes in consumer demand by generating newer styles and also in the reduction of loud noises used in the store atmospherics. These parameters are observed to largely encourage the growth of consumers along with its different retail stores (Rupp, 2014). 

Growing competition in Australia's baby food industry has forced manufacturers to look elsewhere for growth. China has proven to be a favorite destination for various factors. First, China is the world's most highly populated nation. Its vast population provides a ready market that any serious international business cannot take for granted.

They produce products of different scents and colors and thus are able to satisfy the varying market demands. Their department of advertising has been very influential towards bringing the unlimited success that the company is experiencing. The marketing strategies have made them overcome competition. Unique forms of advertisements have made their brands popular and trusted by the market.

The paper "Application of Twitter as an Interactional Tool for Customers at Wal-Mart" is an outstanding example of a marketing case study. Information technology has become an integral part of the common man’s life throughout the world and therefore, the companies have to adapt their practices in order to accommodate changing and fluxing preferences of the customers (Edvardsson & Gruber 2011).

The advancements and reputation of the fashion industry have been as a result of the improvements in textile technology, as well as the commonly witnessed “product promotion” and marketing of fashion products and services to the public (Doran, 2014, pp. 245). Evidently, Zara brands have been among the top brands within fashion diligence (Willis, 2011).

The visual images determine consumers’ eye movement and sensory processes that create either a positive or negative perception of the brand. The images entail historical and cultural aspects of genealogy that influences how a consumer will produce, reflect, and initiate meaning. Branding creates emotional associations that appeal to the senses of consumers.