Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers - Literature review Example

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The paper “Celebrity Endorsement in Advertising of Luxury Goods and Celebrity Endorsement Impact on Consumers“ is an inspiring variant of literature review on marketing. Celebrity endorsement has increasingly become a significant part of the marketing strategy in some of the major enterprises with the aim of supporting a brand and corporate imagery, especially for luxury brands…

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Subject: Marketing
Type: Literature review
Level: Masters
Pages: 7 (1750 words)
Downloads: 0

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