Steps in Integrated Marketing Communications Process - Case Study Example

The current study considers the product, fruit drink, and tries to focus on the preparation of an integrated marketing communications plan using the different steps of the process.... The study "integrated marketing Communication Project" reflects on the necessity of the marketing communication plan for any product or service a company wants to promote.... The IMC (integrated marketing Communication) Planning Process and Its Application on the Product, Fruit Drink:The integrated marketing communication plan consists of six steps that would be discussed considering the product, fruit drink, and its marketing....

Mark Wickham of the University of Tasmania, there is a lot of homogeneity in products, services and price, the concept of integrated marketing communication has become the 'new frontier' to enable organizations to differentiate themselves, their products and services from other.... The Wall Street Journal Article mentioned earlier states that in such a case marketers need to reach a larger audience and hence resorting to an integrated marketing approach will be more practical....

In the next step, by using various marketing communications tools, solutions are searched for the problems.... Therefore, proper synchronization of the entire communication process steps can make all the difference and earn the requisite success for a new brand in a relatively alien business environment.... Marketing communication is a process which helps the marketers to communicate information's like product-related information to potential consumer segment....

The author of this research paper "marketing communications Campaign of Nike Inc" highlights that Contemporary organisations are known for their extensive use of marketing techniques.... 'integrated marketing Communication' is the latest and the most effective way of developing proper planning marketing.... This primary objective of this paper is to explain and analyse integrated marketing communication in the context of a shoe brand company....

However, integrated marketing communications integrated marketing communications integrated marketing communications (IMC) is the process used by organizations to ensure that consumers get what they desire on a consistent basis.... Strategic integrated marketing communications.... Marketing in the round: How to develop an integrated marketing campaign in the digital era.... In the last planning process, management needs to continually review the proposed plan, and then change areas that might not to yield results....

In the paper 'The Use of integrated marketing communications' the author seeks to evaluate integrated marketing communication, which is a set of parameters, tools, and techniques that increase the chance of a marketing campaign being successful in several different markets.... he idea of a good company comes from many directions but the most important one is the image of the company as a responsible organization that can be successfully made through integrated marketing communications in any international campaign....

This paper "integrated marketing Communication" discusses integrated marketing communication that has now become an integral part of many organizations.... The adoption of an integrated marketing communication strategy will soon become inevitable for a company if they have to succeed commercially.... Mark Wickham of the University of Tasmania, there is a lot of homogeneity in products, services, and prices, the concept of integrated marketing communication has become the 'new frontier' to enable organizations to differentiate themselves, their products and services from other....

The paper gives detailed data about integrated marketing communications.... During the early years of the twentieth century, the main sources of marketing communications were a poster, print media, radio advertisements, and press releases.... During the period of the 1980's organizations put up the need for an integration of the various tools of marketing communications.... The later years also saw the introduction of the internet as a media for marketing communications....