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Marketing Essays

Result for Subject Marketing:
19914 essays
Complexity and Network Thinking Marketing Coursework
12 pages (3775 words) , Download 0 , Coursework
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The paper "Complexity and Network Thinking" is a great example of marketing coursework. Network thinking is becoming common in professions and fields of practice that bring different disciplines together. The complexity in the contemporary business environment demands that a collaborative approach that leverages the diversity of individuals involved be adopted to enhance the survivability and sustainability of business organizations.
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Targeting, Positioning, and Segmentation Marketing Coursework
8 pages (2109 words) , Download 0 , Coursework
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From a business perspective, customers are the inherent backbone of an enterprise since they are the resources upon which the success of an organization depends. Therefore, being customer-focused implies that an organization understands how to repeat purchase behavior inspires business growth since it is the basis of selling and getting revenues. 
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Accessing Current Marketing Activities in Response to Current Trends Marketing Coursework
8 pages (22 words) , Download 0 , Coursework
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The paper "Accessing Current Marketing Activities in Response to Current Trends" is a perfect example of a case study on marketing. Scotland is a country of a vivid tourist destination. Tourism in Scotland is responsible for contributing a lump sum amount to the economy of Scotland. Tourists spend an average of £4bn per year.
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Marketing Intelligence Marketing Coursework
20 pages (6246 words) , Download 0 , Coursework
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The paper “Marketing Intelligence” is an intriguing example of marketing coursework. Hedin, Hirvensalo, and Vaarnas (2014) define Marketing Intelligence as a procedure under which entities in order to attain better marketing positions among the competitors, collect relevant information about its external environment for the decision-making process.
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The Marketing Concept of Glocalization Marketing Coursework
12 pages (3291 words) , Download 0 , Coursework
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The paper "The Marketing Concept of Glocalization " is an outstanding example of marketing coursework. The pace of globalization has been accelerated by advanced technologies such as the internet and modern transportation systems. This rapid pace of globalization has also had an effect on brands so that they now signify more than just products with familiar logos.
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Foreign Exchange Risks Marketing Coursework
14 pages (3416 words) , Download 0 , Coursework
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Generally speaking, the paper "Foreign Exchange Risks" is a great example of marketing coursework. Many small, medium and sometimes large enterprises overlook the financial exchange risks. Most of these small and medium-sized enterprises are those that wish to grow and succeed in the global marketplace.
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Global Marketing - Glocalisation Marketing Coursework
12 pages (44 words) , Download 0 , Coursework
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The paper "Global Marketing - Glocalisation" is a perfect example of marketing coursework. The term glocalisation is the blend of both localisation and globalisation. Glocalisation is expressed when global dynamics are reinterpreted or customised locally. According to glocalisation, a product is likely to succeed in a local market if it efficiently addresses the tastes and preference of the local consumers.
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Evaluation of Apples Simple Is the Ultimate Sophistication Campaign Marketing Coursework
8 pages (2058 words) , Download 0 , Coursework
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The paper “Evaluation of Apple’s Simple Is the Ultimate Sophistication Campaign” is a creative example of marketing coursework. An advertisement is defined as a paid form of non-personal communication about an organization or its products cum services or even ideas passed through a mass communication channel in the form of a video, audio picture, or print on Television, radio, and websites (online).
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Issues of Services Marketing Marketing Coursework
8 pages (2442 words) , Download 0 , Coursework
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Note: Illustrate that you have knowledge of all of the key characteristics of service, but only discuss 2 in depth. The literature on services puts forth four major differences in the nature of services vis-à-vis products. These differences or unique characteristics of services lend special challenges in the marketing of services and have important implications.
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Successful Marketing in Japan Marketing Coursework
8 pages (2349 words) , Download 0 , Coursework
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Japan, being the second-largest economy of the world, occupies a significant position in almost all industries and business activities worldwide. From the 1940s onwards, the country has been able to build a dominant, modern, and internationally-oriented industrial economy which was based on innovative product designs, high-quality production, advanced services.
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Principles of Marketing Marketing Coursework
9 pages (2617 words) , Download 0 , Coursework
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 The company’s services are not consumer-oriented, which is one of the primary obstacles in its commercial growth. In the contemporary world, the scale and scope of business corporations have significantly expanded. With the rise in the degree of commercialization, the extent of market competition faced by companies has significantly increased.
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Marketing of ACE Karaoke as a Service Provider Marketing Coursework
12 pages (3364 words) , Download 0 , Coursework
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ACE Karaoke has a big name in the music services industry. They provide all facilities to learn music and songs. They are count as a good service industry in the music world. They have a foothold in the retail sector, importing and manufacturing & distribution sector. ACE Karaoke is a top-tier supplier and manufacturer in this sector.
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Quick Service Restaurant Industry in China Marketing Coursework
9 pages (2484 words) , Download 0 , Coursework
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China, the most populous country in the world, has become the preferred destination for marketers from all over the world. The restaurant industry is no exception. The restaurant industry in the country is growing at a fast rate and therefore big restaurant chains have thronged the country to cash in on the opportunity.
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Foreign Direct Investment and Economic Growth Marketing Coursework
11 pages (3472 words) , Download 0 , Coursework
Free
The purpose of FDI in developing nations is to accelerate economic growth. Emerging nations are characterized by increasing levels of population, weak infrastructure and poor economic growth. In order to support a growing population, it is important for emerging nations to improve economical conditions. In order to do so, such nations rely upon foreign investments. 
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Analysis of the Service in Fast Food Restaurants Marketing Coursework
6 pages (1664 words) , Download 0 , Coursework
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The service that is being evaluated is of fast-food restaurants. The trend of fast food outlets has grown in recent times because of the uniqueness of the cuisine and its fast service of ordered products. There are various fast food outlets and each has its own specialty. The price factor is very important in an industry where the competition is high. 
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On and off-Line Strategic Options for Low-Cost Carrier Easy Jet Airlines Marketing Coursework
7 pages (2182 words) , Download 0 , Coursework
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The major aim of Easy Jet airlines is to provide their customers with the best quality and point to point services. The airlines focus on offering some reliable consistent airfares across leisure tours in the European route. The major competitive advantage of the company is that it is being able to meet the demand of its consumers by offering them low airfares and appropriate service.
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Marketing and Motivation and Desire for Identity Marketing Coursework
10 pages (2644 words) , Download 0 , Coursework
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Different things motivate people to purchase different products or services. The same motivation makes people avoid or shun away from purchasing some products and services. The decision on likable and unlikable products is mostly influenced by the environment, social status, culture, and economy among other factors. 
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Information Technology Applications in Marketing Marketing Coursework
6 pages (1759 words) , Download 0 , Coursework
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The concept of freedom of speech in China is very different from freedom of speech in the US. Where journalists and the rest of the people can freely express their views, opinion, or even dissatisfaction with the governance of the nation on the internet and especially social media in the US, the same is not allowed in China.
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Marketing and the Paradigms of Current Interaction with Potential Consumers Marketing Coursework
16 pages (4862 words) , Download 0 , Coursework
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Over the past several decades, a noted shift has taken place with regards to the way in which products or services are represented to the consumer. Ultimately, even within traditional television advertising, it is not uncommon to hear an advertiser state or display a link to follow the product or service on Twitter or Facebook.
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Travel-Related Marketing on the Internet Marketing Coursework
10 pages (2668 words) , Download 0 , Coursework
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In this age of globalization and technological advancement, the prospects, ideas, and challenges of marketing have changed entirely. As a result of which, the internet or information technology is introduced. After the introduction of the internet, it is highly used as an important marketing tool for promoting commercial services.
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Ethical Issues Raised for Marketers to Restrict Marketing of Hazardous Products Marketing Coursework
11 pages (3090 words) , Download 0 , Coursework
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The marketers should continue a fair trade with the suppliers in order to maintain a good relationship with them (Homburg, Krohmer and Workman, 2004). The needs of sellers and buyers should match for maintaining fairness in trade. Here, the seller refers to marketers, whereas the buyer is the customers.
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Technological and Scientific Developments Have Been Adopted and Used by Marketers Marketing Coursework
14 pages (4147 words) , Download 0 , Coursework
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More research is needed to streamline the application of both technologies and in particular to address the inherent ethical and privacy issues introduced into the marketing paradigm. Although these technologies offer limitless advantages and business opportunities, they appear to harbor serious defects if unregulated (Maynard, 2006).  
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Destination Marketing: Marketing Plan about Miami that Targets French Young Generation Marketing Coursework
15 pages (4480 words) , Download 0 , Coursework
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As a result of extensive promotion especially at the end of the year during the Christmas season, Miami managers will be undertaking an evaluation of its promotion and advertising in the month of January each year. The key issues that will be looked at during the evaluation process include the percentage increase in the number of customers. 
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Consumer Engagement and Consumer Decision Making Process Marketing Coursework
10 pages (2649 words) , Download 0 , Coursework
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The widespread use of tablets has made it one of the most demanding furniture in the world. Tables have been in use since its inception, but the commercial market for it first evolved during the 16th century. This was large because of the creation of highly decorated and statistically designed tables that were used for luxury.
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Influence of Growing Adaptations of the Clicks and Mortar Model on the Consumer Relations in Retail Sector Marketing Coursework
12 pages (3995 words) , Download 0 , Coursework
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As customers have gained access to the market information with the growth of Information and Communications Technology (ICT), the brand loyalty is no longer a stable factor for competitive advantage for the business models (Huizingh, 2002).
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The International Market and International Market Strategies Marketing Coursework
10 pages (2894 words) , Download 0 , Coursework
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The decision-making process in large international companies in the world is normally decentralized. A decentralized decision-making process entails different firm branches making their own independent decisions on matters of production, distribution, and even the marketing strategies to implement for a smooth run of activities. 
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The Creation of Brand Meaning as a Central Question for Contemporary Brand Management Marketing Coursework
10 pages (3070 words) , Download 0 , Coursework
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The firm can safeguard its market share and build confidence in customers by making its product different from other products through branding. A firm that has successfully managed to build a strong brand can even sell its products at a higher price despite the existence of many similar products in the market. 
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Branding Review: Quiznos Restaraunt Marketing Coursework
12 pages (3455 words) , Download 1 , Coursework
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It is beneficial for the company to tie up with a famous advertising company for branding its product so that it can reach maximum customers. It is also suggested that the company should follow Keller’s Brand Equity Model for rebuilding its brand image and customer base. It will help the company to achieve its business operations successfully.
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Credit Risk and Market Risk Marketing Coursework
16 pages (4437 words) , Download 0 , Coursework
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The paper "Credit Risk and Market Risk" is an outstanding example of marketing coursework. The 2008 financial crisis has revealed some significant problems related to assessing and managing financial risks. One important factor that affects these problems is the general understanding of how different financial risks, such as credit risk, market risk and liquidity risk, interact with each other.
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Mass Customisation and Personalisation Marketing Coursework
16 pages (4344 words) , Download 0 , Coursework
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So as to ensure that the order information is well presented to the markets and that the details are well presented to the customer base, then they have to be able to channel the communication simultaneously to the various departments including the computerized systems, the finance, and logistics department and the external suppliers.
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Global Business Environment: The Pestle Analysis Marketing Coursework
12 pages (3402 words) , Download 1 , Coursework
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The paper "Global Business Environment: The Pestle Analysis" is an engrossing example of coursework on marketing. The key purpose of a PESTLE analysis is to find and examine the main contributors of change in strategic or enterprise settings. Harvard lecturer Francis Aguilar invented the PESTLE analysis as a tool for strategic assessment (Hamilton & Webster, 2012, p. 49).
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International and Global Marketing Marketing Coursework
8 pages (2352 words) , Download 0 , Coursework
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International marketing may be defined as the process of incorporating marketing principles into more than one country. It involves cross-border trade whereas global marketing involves the total process of marketing starting from planning of the product, production, placing, and promotion in the worldwide market. 
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Promotional and Advertising Strategies of Automobiles Marketing Coursework
6 pages (1655 words) , Download 0 , Coursework
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Marketing research refers to the act of evaluating the viability of goods and services within the market. It is done through the use of surveys, focus groups, and product testing. By doing market research, the automotive companies will be able to establish who their clients are and what the perception of the consumer towards the models.
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The Significant Opportunities Available to Pret a Manger for the International Expansion Marketing Coursework
8 pages (2087 words) , Download 0 , Coursework
Free
GDP, per capita income, inflation rate, the unemployment rate of Romania is comparatively weaker than the other European Union nations, which were the key reason for the rejection of the nation for starting the new business in the country. The nation is likely to very much dependant on the foreign capital for the overall growth in the economy.
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The Value of Word of Mouth to Marketers Marketing Coursework
10 pages (2844 words) , Download 0 , Coursework
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Marketing is an integral part of every institution. Many organizations, therefore, strive to achieve the best strategies and methods for marketing their products. Since the emergence of marketing, this field has been undergoing a metamorphosis with a business focus growing from transaction type to more of a relationship type of business engagement.
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Experiential Marketing in Contemporary Retailing Marketing Coursework
10 pages (3099 words) , Download 0 , Coursework
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The study has given an in-depth view of the different experiential marketing strategies of various leading apparel retailers such as Nike, Adidas, Puma, Nordstrom, Duffy’s, and Selfridges. All these retailers are highly focused on different experiential marketing approaches rather than traditional marketing procedures.
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Organizational Behaviour of Smithson Marketing Coursework
9 pages (2350 words) , Download 0 , Coursework
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The management styles of these two companies directly impact on the decision of the Smithson Travel company. This is because it is looking for a company that will take into consideration of all issues and aspects of its employees after the tale over. Also, it is looking for the best deal in the company.
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Psychology and Consumer Behaviour Marketing Coursework
9 pages (2733 words) , Download 0 , Coursework
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The paper “Psychology and Consumer Behaviour” is an earnest example of marketing coursework. Over a period of time, human interaction and communications are getting highly influenced by different internet-based and electronic media. The efficient and quick connecting procedure of different internet-based media, enables users to easily access and examine a huge amount of content.
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Integrated Marketing Communications, Societal Effects of Advertising, and Supportive Communication Elements Marketing Coursework
20 pages (5155 words) , Download 0 , Coursework
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Although advertising involves negative reactions from the majority of the population, its importance in a marketing communication plan can hardly be undermined. In spite of the criticisms leveled against it, advertising remains an effective marketing tool and has grown with time to permeate all facets of our lives.  
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Marketing Plan Marketing Coursework
10 pages (2607 words) , Download 0 , Coursework
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The Hilton hotel corporation is a leading hospitality chain of luxury hotels. It consists of more than 3500 hotels spread across more than 80 countries around the world. The revenue of the hotel rose from USD 3.8 billion to 8.3 billion in 2002 and a growth rate of 16%. This growth rate places it higher than its competitors e.g.
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Sisal Production in Madagascar Marketing Coursework
6 pages (1743 words) , Download 0 , Coursework
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According to the sisal producers, the crop has been profitable of late with the demand outstripping the supply. The producers were able to benefit from low production in Kenya and Tanzania. The main problem lies in shipping conditions which increased the production costs. The government has been pledging to improve the shipping infrastructure. 
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Consumer Behaviour - Factors Affecting Consumers Purchasing Decisions Marketing Coursework
7 pages (2051 words) , Download 0 , Coursework
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The paper "Consumer Behaviour - Factors Affecting Consumer’s Purchasing Decisions" is an engrossing example of coursework on marketing. Psychological factors play a major role in influencing a consumer’s choices. Lautiainen (2015) has noted that four psychological factors usually influence a consumer’s choices.
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The Nature of Services and Service Customers Marketing Coursework
10 pages (2729 words) , Download 0 , Coursework
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The paper "The Nature of Services and Service Customers" is an inspiring example of coursework on marketing. We all are surrounded by services that we as consumers use every day. It’s the new rise of the century that has widely recognized the growth of the service sector and its contribution to the economy.
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Exploring Connections and Variations in Engagement Tactics with Customers Marketing Coursework
6 pages (1685 words) , Download 0 , Coursework
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We see that there are a lot of similarities in the way a social worker will deal with culturally different clients. Though in the two cases mentioned above – myself and a member of the black community – we are from two minority communities who are ethnically different from the white majority, but our needs for self-respect and dignity.
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Value Chain Sustainability in the Waitrose Supermarkets Company Marketing Coursework
8 pages (2307 words) , Download 0 , Coursework
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Value chain sustainability involves the long-term development, growth, and protection of the environmental, economic, and social value through the organizational capacity to engage the necessary stakeholders in its production. It focuses on creating equal benefit opportunities for the business, its environment, and the people through a strategic approach.
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Guilt Emotion in Marketing Marketing Coursework
7 pages (1896 words) , Download 0 , Coursework
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Once the customers are getting the value being offered, they also pay a price for this. Marketing is therefore a central part of almost every business and organization, whether it is a for-profit one or a non-profit one. The reason for this assertion is that the price that customers or consumers pay is not always in monetary form.
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Burberry Market Success Challenges Marketing Coursework
8 pages (2104 words) , Download 0 , Coursework
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A brand is a unique label that identifies a product manufactured by a specific company. All successful businesses worldwide have brands. From tech manufacturing giants like Apple, Sony, and Samsung, to car manufacturing giants, such as Mercedes and Ferrari. The clothing line industry has not been left behind as companies compete to dominate the market.
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The Evolution of Selling: A Study of Historic and Contemporary Sales Methods and Attitudes Marketing Coursework
7 pages (324 words) , Download 0 , Coursework
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The evolution of selling has gone through different phases. Starting with the traditional door-to-door peddling of goods, selling has evolved through the industrial revolution phase, followed by the post World War II phased, then the tactical phase, the solution phase, and finally the value-based phase of selling.
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Marketing plan for AT&T, Inc. Mobile Money Transfer Marketing Coursework
10 pages (2342 words) , Download 0 , Coursework
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In order to understand the above-discussed factors, it proposed both experimental and non-experimental methods be used. Experimental methods will involve carrying out interviews on subscribers’ opinions on the proposed services. The non-experimental method will involve observing the current trends and make conclusions based on the observed trends.
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Is Social Media Marketing More Effective than Traditional Marketing Techniques Used in Qatar Context Marketing Coursework
15 pages (4161 words) , Download 0 , Coursework
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The proposed research questions should add to the empirical and theoretical aspects of media marketing and consumer behavior literature (Lodico, 2010; Crouch, 2012;  Crowther, 2012). The main reason for choosing this topic is both, the professional organizational needs and the researcher's endeavor to contribute to knowledge.
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