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Marketing Essays

Result for Subject Marketing:
19702 essays
Corporate Ethics in Relation to the Implementation of Broadband Strategies for Telstra and Optus Marketing Case Study
6 pages (1645 words) , Download 0 , Case Study
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The paper "Corporate Ethics in Relation to the Implementation of Broadband Strategies for Telstra and Optus" is a great example of a marketing case study. Corporate ethics is mainly founded on broad principles of integrity as well as those of fairness with the general aim of focusing on issues such as local community responsibility, quality of the products or services of the company and consumer satisfaction.
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EDF Energy Market Marketing Case Study
12 pages (3316 words) , Download 0 , Case Study
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The paper "EDF Energy Market " is an outstanding example of a marketing case study. This paper helps established that the EU has been very specific and resolute in policy formulation and enactment of energy generation and use. Energy has a central role in driving economic growth in Europe and maintaining economic, social and political stability.
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Pestel Analysis and Competitors Analysis of Chapstick Company Marketing Case Study
11 pages (3150 words) , Download 0 , Case Study
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The paper "Pestel Analysis and Competitor’s Analysis of Chapstick Company" is a perfect example of a case study on marketing. PESTEL Analysis is of great importance for Chapstick® Company as it focuses on the future prospects of other production factors. This is because of the dangers and effects of powers and external pressures that will face Chapstick® Company.
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Repertoire Market vs. Subscription Market Marketing Assignment
8 pages (2267 words) , Download 0 , Assignment
Free
The paper "Repertoire Market vs. Subscription Market" is an outstanding example of a marketing assignment. In terms of penetration, Bank B has the highest penetration when compared to other banks. Competitive repeat purchase markets are polarised into two distinct forms which are termed as either repertoire and subscription markets.
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Survey of Customer Service Quality and Satisfaction Level Marketing Assignment
6 pages (1745 words) , Download 0 , Assignment
Free
The paper "Survey of Customer Service Quality and Satisfaction Level" is a perfect example of a marketing assignment. The most likely research approach to be chosen for this research is a combination of personal interview and telephone survey. The appropriate sample size for this research is between 225-500 respondents which would be a good representative of the population.
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Marketing of Internet Services at HP Marketing Case Study
11 pages (2951 words) , Download 0 , Case Study
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Generally, the paper 'Marketing of Internet Services at HP " is a good example of a marketing case study. At HP, the year 1999 was full of new opportunities and challenges as well. The company was making huge profits but it was also stagnating because of many organizational and innovational problems
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Value Proposition: Mobile Phone Advertisement Marketing Coursework
7 pages (1936 words) , Download 0 , Coursework
Free
The paper "Value Proposition: Mobile Phone Advertisement" is an outstanding example of marketing coursework. In the world of business, there has been affluence of collaborations between organizations in order to perk up their business images and improve customer confidence. This is true whenever two companies or institutions come together with the sole purpose of either benefiting the community.
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Unique Value Proposition Related to the Interaction between People and Technology Marketing Coursework
7 pages (2029 words) , Download 0 , Coursework
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The paper "Unique Value Proposition Related to the Interaction between People and Technology" is a great example of marketing coursework. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.
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Marketing of New Product Dementia Doll Marketing Case Study
11 pages (2852 words) , Download 0 , Case Study
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The paper "Marketing of New Product Dementia Doll" is a good example of a marketing case study. Dementia doll is a new market invention which is basically designed to relax the aging patients who suffer from dementia disease. It is an item for consumption from Build-a-Bear company, which is situated in America.
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Marketing Plan for Non-Profit Organization SecondBite Marketing Case Study
10 pages (2867 words) , Download 0 , Case Study
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The paper "Marketing Plan for Non-Profit Organization SecondBite" is a perfect example of a marketing case study. SecondBite is a non-profit non-governmental organization that identifies sources of surplus food and produce, which may otherwise have gone to waste, and facilitates its timely and safe distribution to people agencies in need.
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Whether Green Marketing Is a Fad Marketing Coursework
8 pages (2369 words) , Download 0 , Coursework
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The paper "Whether Green Marketing Is a Fad " is a good example of marketing coursework. Environmental degradation is a major threat to the survival of all living things in the world. It is seen as one of the major calamities that the world is faced in recent years. This is caused by many factors but the major factor is human activities, which have caused deterioration of the quality and quantity of the environmental resources.
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Marketing Plan for Australian College Information Centre Marketing Case Study
8 pages (2282 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Australian College Information Centre" is an outstanding example of a marketing case study. The external environment brings into consideration factors that are beyond the organisation control. To understand the better external environment, it is better to analyse it from the angel of SLEPT analysis (McDonald, 1992).
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The Concept of Service Quality Marketing Case Study
7 pages (1833 words) , Download 0 , Case Study
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The paper 'The Concept of Service Quality' is a perfect example of a marketing assignment. Stiff competition in the market has resulted in service businesses seeking to differentiate themselves in order to increase their customer base. Delivery of service quality is one of the strategies that such businesses prioritize among other factors.
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Coca Cola Marketing Mix Marketing Case Study
5 pages (1578 words) , Download 0 , Case Study
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The paper "Coca Cola Marketing Mix" is a perfect example of a marketing case study. Coca Cola started its operation in 1886 and since then it has grown to become the leading beverage manufacture. “Coca Cola operates in more than 200 countries, produces more than 300 beverages brand and over 1.06 billion drinks are consumed every single day”. (Company Website, 2010)
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Consumer Behaviour, Need Recognition and Problem Awareness Marketing Coursework
14 pages (3631 words) , Download 0 , Coursework
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The paper "Consumer Behaviour, Need Recognition and Problem Awareness" is a great example of marketing coursework. The customer profile is either analysed demographically or it can be behavioural. It is essential for marketers to identify these differences and categorise their target customers into one of the named profile.
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The Concept of Marketing Research Marketing Coursework
7 pages (2016 words) , Download 0 , Coursework
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The paper "The Concept of Marketing Research " is an outstanding example of marketing coursework. A client at a large manufacturing firm asked his research department to tell him the differences between qualitative and quantitative research. The first explanation he got was that you first conduct qualitative research to draw hypotheses and then you conduct a quantitative study to support or not to support these hypotheses.
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The Automotive Industry in Australia Marketing Case Study
8 pages (2286 words) , Download 0 , Case Study
Free
The paper "The Automotive Industry in Australia" is a good example of a marketing case study. The automotive industry in Australia which is worth A$7.7 billion produces cars, light commercial vehicles, buses, vans, sports utility vehicles (SUVs), heavy-duty trucks and specialized vehicles such as fire trucks.
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Exporting Processed Cheese from Australia to South Korea Marketing Case Study
10 pages (2739 words) , Download 0 , Case Study
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The paper "Exporting Processed Cheese from Australia to South Korea" is an outstanding example of a marketing case study. The Republic of Korea is one of the fastest-growing markets for processed cheese in the Asia Pacific because of high and growing per capita income, rapid urbanization and changing lifestyle and dietary habits that have increased the demand for processed food.
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The External and Internal Environment Pertaining to the Logan hotel Marketing Case Study
11 pages (2867 words) , Download 0 , Case Study
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The paper "The External and Internal Environment Pertaining to the Logan Hotel" is a delightful example of a case study on marketing. The Logan hotel will delve into the business of hospitality and for which an initial phase of marketing planning is reported through this draft. The hotel chain has a very distinctive positioning of being a ‘Best cost provider’ as its business strategy.
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Marketing Plan for Logan Hotel Marketing Case Study
5 pages (1508 words) , Download 0 , Case Study
Free
The paper "Marketing Plan for Logan Hotel " is an outstanding example of a marketing case study. The Logan Hotel (My fictitious hospitality organization) is venturing into the hospitality business. In this report; an attempt has been made to develop the first stages of the marketing plan of the company.
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How Office Depot Create Value for Its Customers Marketing Assignment
5 pages (1525 words) , Download 0 , Assignment
Free
The paper "How Office Depot Create Value for Its Customers" is a perfect example of a marketing assignment. Office Depot creates value for its customers in various ways, which includes: There is the provision for delivery services. There is the provision of customer care services through which customers can have their issues addressed.
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SWOT Analysis of Cima Mountaineering Inc Marketing Case Study
22 pages (7030 words) , Case Study
Nobody downloaded yet
The paper "SWOT Analysis of Cima Mountaineering Inc" is a good example of a marketing case study. Cima Mountaineering Company is a company specializing in selling boots. It is located in the U.S.A. and it is a family business managed by Anthony and Margaret. Before it was acquired by the family of Anthony and Margaret, the company was called Hoback Boot Company and was well known for manufacturing western boots.
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Importance of Branding for Charitable Organizations, Methods of Brand Communication Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper “Importance of Branding for Charitable Organizations, Methods of Brand Communication” is a  delightful variant of an essay on marketing. The application of marketing ideas to increase the consumerism of a product or service is practiced globally by different organizations. Branding has become an essential component of marketing, owing to its ability to respond to consumer behavior.
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Consumer Behaviour: Antismoking Gum Marketing Case Study
6 pages (1954 words) , Download 0 , Case Study
Free
The paper "Consumer Behaviour: Antismoking Gum" is an outstanding example of a marketing case study. Marketers are required to change and shape the behaviour of consumers. This can be achieved through careful studying consumer markets, formulating and implementing strategies that are applicable to that targeted market.
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Brand Personality Characteristic in the Adverts of Three Charitable Organizations Marketing Case Study
6 pages (1500 words) , Download 0 , Case Study
Free
The paper “Brand Personality Characteristic in the Adverts of Three Charitable Organizations” is an intriguing variant of case study on marketing. Brands of products and services, either of profit or non-profit organizations, are conventionally held to be with human-like characteristics – hence, the word brand personality.
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Branding and Its Growing Role in the Charity Sector Marketing Essay
6 pages (1500 words) , Download 0 , Essay
Free
The paper “Branding and Its Growing Role in the Charity Sector” is a  cogent variant of an essay on marketing. The brand has become a very important word in the marketing sector in the 21st century. There are a number of varying opinions in the market about what exactly branding is. Some believe it is the method through which companies are able to persuade people into doing what they want.
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Internet Marketing in the International Arena Marketing Assignment
4 pages (1208 words) , Download 0 , Assignment
Free
The paper "Internet Marketing in the International Arena" is a wonderful example of an assignment on marketing. The Club IT is a day and night club that aims on attracting people of all walks of life with an anticipated growth of membership of 10 percent every month after the launch of the new look website with enhanced member-only section and the computerized transactions.
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Quinncom International Pty Marketing Performance Marketing Essay
16 pages (4000 words) , Download 0 , Essay
Free
This, as will give them a greater opportunity to adopt our marketing strategies for the Thai market. Quinncom International Pty Ltd is already established in the Thai dairy market, being one of the top sellers of milk. Quinncom International Pty Ltd. has enough equity to have a voice in management as well as take over the entire market.
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Marketing Mix of Multimedia Mobile Phone - Caring Mobile Marketing Case Study
10 pages (2785 words) , Download 0 , Case Study
Free
The paper "Marketing Mix of Multimedia Mobile Phone - Caring Mobile" is a perfect example of a marketing case study. Caring Mobile, Inc is private Mobile Phone Company headquartered in Sydney, Australia, is the principal producer, designer, and distributor of cell phones intended or anticipated for teens.
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Analysis of Targeted Market - Antibacterial Portable Hand Soap AntibaSoap Marketing Case Study
11 pages (3059 words) , Download 0 , Case Study
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The paper "Analysis of Targeted Market - Antibacterial Portable Hand Soap AntibaSoap" is a good example of a marketing case study. Asia is an expansive continent that brings together forty-seven countries with an estimated population of 60% of the current world population while it accounts for 8.6% of the earth surface (Cook, 2008).
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Trends in Ranching Industries and Their Drivers Marketing Case Study
11 pages (2750 words) , Download 0 , Case Study
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The paper "Trends in Ranching Industries and Their Drivers" is a good example of a marketing case study. A marketing strategy is an organizational process that allows a business to concentrate on its limited resources in a way that will increase sales, have a sustainable competitive advantage, and at the same time meeting the customer’s expectations by satisfying their needs.
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Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The paper “Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification” is an impressive variant of research paper on marketing. Duanji Autos of Japan is a pioneer and trendsetter of hybrid cars for women drivers. Duanji This hybrid car is marketed as a fashion hybrid car for women. Duanji has its outlets with over 50 locations in Europe, the US, and Africa.
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International Marketing for Michels Patisserie Marketing Case Study
8 pages (2000 words) , Download 0 , Case Study
Free
The company operates under a franchise system since 1988. It is located in Australia and owns more than 300 retail outlets. Franchisees benefit from the chance of starting their own business with the assistance of a well-set franchise system. Every worker in Michels’ Patisserie undergoes a thorough training program practically and theoretically.
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KidsLink - Target Market Marketing Case Study
6 pages (1850 words) , Download 0 , Case Study
Free
The paper "KidsLink - Target Market " is a great example of a marketing case study. A privately held company with headquarters in Sydney, Caring Mobile, Inc. is a leading designer, manufacturer, and distributor of mobile phones intended for tweens. KidsLink, their prime product, is a multi-media handphone with a full-color screen, customizable ringtones and wallpaper, and a built-in camera, enabling children to make calls.
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Market Analysis of Constellation Wines Australia Marketing Research Paper
27 pages (6750 words) , Research Paper
Nobody downloaded yet
The industry taken is the wine industry in Australia which is a robust industry being fifth in the world in the export of wine in the foreign market after the US, German, France Italy, and Spain. This industry is responsible for over 45% of Australia’s export returns representing about 33% of its total GDP. Constellation Wines Australia is a leading wine-producing company.
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Marketing Strategy for Fast Food Company in Australia Marketing Case Study
9 pages (2250 words) , Download 0 , Case Study
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The fast food industry is a major industry that involves most people, those living near or within the urban centers. The marketing strategy has picked three segments, which are children, young urban families, and teenagers. The market coverage strategy that will be used is differentiated because few products will be offered to three market segments.
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Marketing Queensland Indy Event Marketing Case Study
11 pages (3364 words) , Download 0 , Case Study
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The paper "Marketing Queensland Indy Event" is a good example of a marketing case study. Marketing is an essential component behind the success or the failure of any given business venture. The basic idea or all marketing managers is the idea to sell not just the product but also the brand. Contemporary marketing has a new set of challenges vis-à-vis the challenges that were faced by marketing the 1990s.
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Perspectives of Australian Food Exports to Hong Kong Marketing Thesis
8 pages (2000 words) , Download 0 , Thesis
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For example, Michel’s Patisserie is located in Australia with more than 300 franchises and focuses on selling food and beverages, and wants to expand to Hong Kong. The food and beverage industry is a major contributor to the health and sustainability of communities. Hong Kong’s food and beverage industry is characterized by importance.
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Libb Pharmaceuticals Brand Alive Marketing Case Study
12 pages (3630 words) , Download 0 , Case Study
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The paper "Libb Pharmaceutical’s Brand Alive " is a great example of a marketing case study. Libb Pharmaceutical’s brand Alive seems to be losing its market position. Many companies face this problem. In order to overcome this issue, it is very important for their marketers to find out why this happens. They must pay attention to the consumer behaviour of customers.
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How King International Can Effectively Export Kingland Soy Cheese to Malaysia Marketing Case Study
15 pages (4189 words) , Download 0 , Case Study
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The paper "How King International Can Effectively Export Kingland Soy Cheese to Malaysia" is a good example of a marketing case study. To attain this detailed evaluation of the Malaysian business environment was carried out, thus identifying the important variables that needed to taken under consideration whilst modifying the product to fit the Malaysian market.
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Australian Wine Export and the United Kingdom Wine Market Marketing Case Study
21 pages (5642 words) , Case Study
Nobody downloaded yet
The paper 'Australian Wine Export and the United Kingdom Wine Market" is a good example of a marketing case study. Australia is the fourth largest exporter of wine in the world exporting over 400 million liters of wine to different destinations across the world including some of the oldest wine-producing countries. The Australian domestic wine industry is also very stable with Australians consuming over 400 million liters per year.
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The External Environment of Michels Patisserie Industry Marketing Case Study
8 pages (2202 words) , Download 0 , Case Study
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The paper "Michel’s Patisserie Marketing Analysis " is a great example of a marketing case study. Michel’s Patisserie is the leading franchising company in Australia. It was founded by Noel Carroll and Noel Robert in 1988 and started franchising in 1990. Currently, it has more than 340 stores all over Australia and numerous outlets in New Zealand and Auckland.
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Impact of the Internet on Shoppers in the Melbourne Area Marketing Research Proposal
12 pages (3000 words) , Download 0 , Research Proposal
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The paper "Impact of the Internet on Shoppers in the Melbourne Area " is an outstanding example of a marketing research proposal. The hallmark of marketing and brand communication is to understand the target market through appropriate research and investigation into consumer needs, income level, demographics, lifestyle tastes and preferences among others.
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The Kiwi Experience Tour and Travels Company in New Zealand Marketing Case Study
7 pages (2173 words) , Download 1 , Case Study
Free
The paper "The Kiwi Experience Tour and Travels Company in New Zealand" is a good example of a marketing case study. The kiwi experience is a tour and travel company in New Zealand. This company is renowned for taking customers while onboard their buses to a number of tours in various destinations within New Zealand.
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The Establishment of the Collateralized Debt Obligations Marketing Coursework
12 pages (3233 words) , Download 0 , Coursework
Free
The paper "The Establishment of the Collateralized Debt Obligations" is an outstanding example of marketing coursework. A few years ago many of the local councils have purchased a set of financial instruments which they were considering as the safe investments in the shape of Collateralized Debt Obligations (CDOs), but in reality that investment was a risky transaction as the returns associated with these investments was neither safe nor profitable.
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External Environment of Asia Marketing Case Study
7 pages (1937 words) , Download 0 , Case Study
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The paper "External Environment of Asia" is an outstanding example of a marketing case study. Organisations usually do not operate in a vacuum; there are numerous components that contribute towards the success or failure of organisations. Organisations operate in a different environment controlled by different factors.
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The 4 Cs of Emotion - a Framework for Managing Emotions in Organizations Marketing Coursework
6 pages (1773 words) , Download 0 , Coursework
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In general, the paper "The 4 C’s of Emotion - a Framework for Managing Emotions in Organizations" is a perfect paper of marketing coursework. Emotion is a sensitive subject both in the workplace and at home or in any other form of interaction. Contemporary theorists have defined emotion as energy in motion.
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Brand Identity of Alfred Dunhill Ltd Marketing Case Study
6 pages (1616 words) , Download 1 , Case Study
Free
The paper "Brand Identity of Alfred Dunhill Ltd" is a great example of a marketing case study. The dream of Alfred Dunhill became a reality when he envisioned an exotic line up of goods for men by creating a brand that was both rich and complex. Alfred Dunhill was one of the most quintessential English investors who founded the ‘Dunhill’ company more than a hundred years ago after the inheritance of his father’s saddlery business in London.
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Effective Marketing: Creating and Keeping Customers Marketing Case Study
8 pages (2422 words) , Download 0 , Case Study
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The paper "Effective Marketing: Creating and Keeping Customers" is a good example of a marketing case study. Kiwi Experience is a celebrated adventure travel network in New Zealand for backpackers and other travelers taking a track tour of the country. It was formed by three partners in December 1988 and started its tour operations in October 1989 (Harper & Mudd 2002).
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Three Views on the First Notice about the Pepsi Ad Marketing Case Study
2 pages (500 words) , Download 0 , Case Study
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The paper “Three Views on the First Notice about the Pepsi Ad” is a  good variant of the case study on marketing. Respondent 1 told that his first idea about the Pepsi ad was about two males horizontal on the grass and the kid holding a bottle of Pepsi. Respondent 2 knew it was an ad about Pepsi, so when I focused on the picture my eyes were searching for an item denoting Pepsi".
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    2201 - 2250 results of 19702 items
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